Content Creation Strategy

SEO in 2050: The Future is…

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Photo credits: Thos Ballantyne Search engine optimization has been around since the very early days of the world wide web. Having said that, it’s gone through many changes over the years. In fact, SEO in 2014 may be unlike anything that has come before. While the basics still apply – like quality over quantity – […]

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Do You Panic When Facebook Goes Down?

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If you’re a basic Facebook user and find that dreaded “Maintenance” or “Page cannot be displayed” message when logging onto the site, you might get a bit frustrated after multiple attempts to refresh. However, you’ll ultimately just go over to YouTube or Twitter to bide your time. Though what if you’re a marketer using Facebook? […]

Advanced Content

Primary Research: An Effective Content Strategy for Building Brand Authority

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Content marketing professionals are continually trying to find the most effective strategies for reaching their target audiences, building brand authority and establishing a strong presence on the Web. Many digital marketers rely on tactics like search engine optimization (SEO), traditional blog posts, articles, case-studies, videos and Podcasts to disseminate their messaging and earn the attention […]

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The Best SEO Tools For Keyword Research

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One of the most important factors, determining the success of your website, is the so-called SEO (or Search Engine Optimization). When developing your business website, one of the first things that you need to consider is its SEO. In the field of Internet marketing, SEO is what gives you the opportunity to spread your business. […]

Content Creation Strategy

How Content Marketing Helps Demonstrate Thought Leadership and Boosts SEO

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Content marketing has established as a powerful way to engage customers. An increasing number of B2C and B2B marketer are faced with the challenge to produce and publish buyer persona oriented interesting and remarkable content to attract customers to their products and services. A seriously executed content marketing strategy can be responsible for 25x times […]