How to reach B2B Executives? Get mobile!

mobile marketingNew studies of Google and Compete found out that that 28% of US B2B C-level executives used mobile devices to research business purchases.

By the growing use and demand of mobile apps companies also become more dependent of them. Popular services like Facebook, LinkedIn, Twitter, Yelp, Foursquare, Groupon and other are using apps to stay in touch with their audience.

A new way of search has emerged where B2B executives to look out to find future business partners the more efficient way. Mobile devices have spread around the world and statistics show that about 260 million devices are in use actually and this number will grow by 2014 to more than one billion.

The peace of mobile use among B2B executives is much higher compared to consumers, as they are always looking for ways to do their purchasing process easier and cost efficient.

When B2B executives are on their mobile device they do not go to the web browser to research for products and services your business also as to offer!

According to research data from Oracle and Endeca, from November 2011 one-quarter of B2B ecommerce professionals worldwide agreed that mobile is one of the most influential to get in touch with their customers.

By taking into account the complete penetration of mobile devices among B2B marketers, it is logic they use these devices for their purchase decision making process. They use these mobile devices during their purchasing process to save time.

The trend shows that search engine search traffic will decrease and companies who are active on mobile devices, social media and location based services will get an increase of traffic as B2B executives use them preferable.

Here is a great opportunity for businesses to get in touch with these B2B executives to establish a relationship which can help to make business together. Companies should establishing a mobile web presence and optimizing their communication to reach those B2B executives.

 

Infographic: Mobile Marketing

mobile-marketing-infographic

If you are not active in mobile marketing than you miss a large opportunity to make B2B executives aware of your company. Take action before your competitor does.

 

What can you do to get in touch with B2B executives the mobile way?

1st Register with all important location based services like Yelp, Foursquare, Neer, Loopt and SCVNGR. Engage here with your audience, build and customize these digital outposts.

2nd Be active in social media sites like Facebook, Linked, Twitter and others important to your audience.

3rd Jump start your mobile marketing the smart way. Collect the mobile phone numbers from your customers. Establish a database where you store all important information about them to later have the ability to custom tailor personalized messages to reach them the right and human way. Look out for a two SMS marketing software which enables you to do and to control your messages.

4th Optimize your website be reachable in mobile devices and give those interested B2B executives the opportunity to get with in touch quick.

inbound marketing assessment us

How do you protect your Business from Time Thieves?

time thieves in businessWe all know them they request information or better a quote for products and services, you invest time and enthusiasm to help them and they do not come to the point or even to a deal!

When you have this kind of situation than a special sort of criminal is approaching your business, times thieve! 🙂

But don’t panic and remain calm.

Sure he is not a real criminal in the sense of law, but he steals your valuable time, and time is money, so on the end of the day he steals you the opportunity to talk to a really interested future customer, right?

You protect your home from thieves but do you protect your time?

Here are some tips how you can protect your valuable time from time thieves:

  • Ask them to register on a landing page to get more info. So you sort out the most of them and save time on lead qualification.
  • If you need more info and other than you can ask on the landing page, sent them a questionnaire to complete and to return to you. If they do not do it, they are not serious and would never do business with you. You safe your time on evaluating his stuff.
  • When they send you the questionnaire back, but not complete try to get the missing info from them and ask by email. If they are serious, they will reply, if not you safe time again and have not to try to convince them of anything, because they are not serious and will never buy from you.
  • Ok, now all questions are answered from the lead, but the leads brings up new excuse- doubt, when the last was cleared from you through facts, so you get the feeling “time thieve” than he is probably one.
  • At this point the time has come to say him good by. You can say to him “Your ideas are interesting, I will keep them in mind” that is how to end a conversation with a time thief.

Infographic: Lead Generation

busines lead generation infographic

How are your experiences with time thieves? I am looking forward to your comment.

Further valuabel sources:

 

inbound marketing assessment us

How Inbound Marketing outperforms PPC the smart way

inbound-marketing-lead-generation“Worldwide social network ad revenues are still going strong and set to grow nearly 50% this year, according to eMarketer estimates.” by Emarketer.com

The revenue spending on social networks are increasing this is a fact. More and more businesses discover that social networks are a great communication tool to get in touch with their audience.

 

B2C and B2B have realized that the business decision makes are active in the social web and try to reach them by paid advertising.

It is a good approach to be visible where your audience is around. But the way how you are visible is more important than a big ad budget.

Moreover a big ad budget does not mean you will be successful with your lead generation campaign. The opposite is more likely the result.

Smart marketers use PPC only for short campaigns, and not as a substitute of a holistic strategy.

Why? Because PPC has no log term value for marketing, when you stop your PPC your lead flow also stops. Another point is that you do not earn any trust in the market with PPC. Anybody can bid for the highest keywords. You can’t buy trust and reputation by bidding the highest price per click!

When it comes to led generation than “nothing beats the inbound marketing strategy”!

Studies from the past five years revealed that a seriously executed inbound marketing strategy results in up to 62% lower cost per lead an in an up to 55% higher lead conversion rate.

Inbound marketing consists of content creation, content distribution, content marketing, Social Media communication, Lead generation, Lead Nurturing, Lead Conversion, and Closed-Loop Analysis to refine and improve the activities.

Furthermore companies who execute an inbound marketing seriously build trust, their brand and are recognized as a reputable source on the web. They get found on the web when future customers are looking, instead of pushing them with dump old fashioned sales pitches.

Infographic: Inbound Marketing on the rise

Inbound Marketing Rising

Companies who utilize inbound marketing simply leave their competition behind them in the dust. Inbound marketing is brain versus budget, and in the long term the brain always wins!

What do you think? Did I miss anything?

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How to use Social Media for Customer Acquisition

social media marketingSocial media has become a significant part of serious marketers lead generation strategy.

Companies who engage in social media increase their reach massively. And there is no matter if they are B2C or B2B.

Social media is public communications channel where companies can get great unfiltered feedback.

Companies need to understand that social media is not for “pushing your messages out “.

To be successful and to reach a positive ROI with social media, companies need to communicate and to listen to their audience.

It is simply untrue when someone claims that his customers are not active in social media. They are active in B2C and B2B and they research online for products and services.

The only question is: What will they find when they research for products and services you also have to offer, will they find you or your competitor?

Studies prove that B2C and B2B profit likewise from social media engagement.

http://www.emarketer.com/images/chart_gifs/136001-137000/136357.gif

A study from Wildfire Interactive shows that social media helps grow brand awareness, increase sales and partnerships and helped to reduce marketing costs.

Engaging in dialogue with customers via social media has become an important part of successful companies.

Smart marketers measure the value of social media channels as well. They want to know which one has the best results for their business. One of the most popular channels is Facebook. About 44% of surveyed marketers say that “Facebook is valuable because they help with new customer recruitment”.

http://www.emarketer.com/images/chart_gifs/136001-137000/136359.gif

Moreover they have stated that Facebook fans have higher conversion rates and they make more frequent purchases.

How can you measure the ROI of your social media marketing?

  • • At first you can do this by increase of your revenue
  • • As a second way you can measure are “Likes”
  • • You can measure social media mentions of your brand

 

A great way is to add lead capture pages to your in social published articles and to track the traffic, leads, lead to customer rate and revenue per generated lead. So you get a good picture of your cost per lead and adjust activities to increase your profits.

Studies show that companies which relying on online lead generation are two times more profitable than those who do not. Those companies achieve an up to 62% lower cost per lead.

 

Infographic: Brand Messaging

social brand messaging

 

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Eight steps to steal laser target traffic from eBay

leads from ebayIn the past years eBay is an established platform to buy and sell goods. Millions of people day visit eBay to research and to buy products. Hundreds of thousands of businesses utilize eBay to get new customers and to make revenue.

But there is another side of eBay. Increasing fraud, increasing sales and listing fees and the decreasing image value of eBay.

But there is good news for businesses. Ebay is a traffic machine when it comes to target traffic. Moreover the eBay traffic is laser target.

How can you use eBay to lead a ton of laser target traffic to your business? Because this is the only way how you can profit from eBay in the long term, when you build your brand not theirs!

Here are eight easy steps how you can squeeze out eBay traffic and increase YOUR profits:

First: You should change your mind and not use eBay of your primary source of business. This decreases your sales and listing fees and focuses your audience to your website and the listed offers.

Second: When you are listing your offers on eBay you should ALLWAYS include your website and your blog URL in to your listing, so your audience get the chance to visit your website.

Third: Only list offers on eBay as special offers, do not list them in your website and shop at the same time, so the visitors can’t compare. Use eBay to introduce new products for a short time and then only offer them in your shop.

Fourth: Design your website and shop in greater marketing strategy in mind and build it as marketing hub to canalize your traffic to leads and your leads to sales.

Fifth: Build your own email list to keep your audience updated. Include a call to action to your audience to subscribe to your newsletter on your website, so you own your list.

Sixth: Setup a lead nurturing process to keep your audience informed, but do not bother them only with sales offers. This leads to higher unsubscribe rates.

Seventh: Start a corporate blog to open a two way conversation hub for your audience to build trust, position yourself as a credible source and to publish remarkable content.

Eighth: Start a facebook business page and add Facebook special, especially for your FB fans. Start a Twitter and add special offers for your Twitter followers.

get business leads from ebay

These steps above ensure that you build your brand in the longer, drive a massive amount of traffic to your website, generate a ton of business leads and increase your revenue and sales and decrease your dependence of eBay and your eBay costs.

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How B2B Marketers can Embrace Social Media

social media b2bAn increasing number of companies like Intuit, Sysco, Cisco, GE Healthcare and AT&T are using social media for effective business lead generation.

A recent study from Sagefrog Marketing Group shows how companies have learned to leverage social media. Leveraging social media for branding and building awareness helps B2B companies.

4 Ways how companies can leverage social media:

  • • Increase brand awareness
  • • Humanize B2B companies
  • • Establish as thought leader
  • • Connecting with customers and prospects

 

What sites, tactics and strategies are B2B marketers including in their social media outreach?

To do their social media outreach B2B marketers include professional networking sites like LinkedIn which have proven to be an effective way to generate business leads. Furthermore they utilize social networks like Facebook, Twitter and YouTube also which are helping them to reach customers in new ways.

“67% of B2C and 47% of B2B companies report to have acquired new customers through Facebook.” “47% of companies who use Twitter report to have acquired new customer through it.”

Online Marketing strategies like banner ads have been replaced through proven buyer persona oriented content creation which also brings better ROI than pay per click marketing (PPC).

A corporate blog has become the number one content marketing tool for companies. The importance of blogging is growing and people are adding nearly 3 million blogs per month. [Technorati 2011 State of the Blogosphere Report]

In this report, Technorati shows that 8% of the corporate bloggers which responded to blog full-time as part of their job or are contracted to blog full-time for a company and that 13% of entrepreneurs responded to blog for a company or organization they own.

Studies show that companies who operate and update a corporate blog frequently have 55% more website visitors. From those companies 57% which operate a corporate blog report to have acquired new customers through their blog.

There is no question content marketing, corporate blogging, is definitely a revenue driver for B2B companies.

To learn how to jumpstart your content marketing read this article: Get up to 25 times more business leads with Content Marketing

Infographic: Business To Business – Social Media

b2b-social-media-marketing-infographic

 

—How do you use Social Media for your B2B?

 

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How to attract 55 percent more customers with proven inbound marketing system

inbound-marketing-lead-generationToday customers no matter if the are B2C or B2B are overwhelmed with information and offers. This makes it very hard for a business to stand out and to get found online for their future customers.

The increasing competition and the decreasing marketing budget make the recent situation and the future outlook more difficult.

Businesses who want to be and to stay successful need to rethink and to reposition their strategies.

It is not enough anymore to be there. Moreover when you are there, but not where your target audience is around than you are nowhere!

What makes a business to stand out of the crowd and secure their share of the market in the long term?

Like anything humans do there are several ways to achieve goals. One thing is try and error. This takes time and can consume a lot of budget. The other thing is to do it like you have done in the past, because it worked “in the past”. But what worked in the past is not necessarily working in the future. Or you use a proven system which has demonstrated thousands of times that it works and is able to bring in positive ROI.

Such proven marketing system is inbound marketing.

What’s inbound marketing?

Inbound marketing is the marketing strategy that focuses on getting found by customers when they research online for products and services your business also has to offer.

What’s does inbound marketing help me to do?

With inbound marketing businesses earn their way to the customer, by publishing helpful information on a blog, in social media and forums.

What does inbound marketing consists of?

Inbound marketing includes Blogging, Social Media, Lead Conversion, Lead Nurturing and Closed-Loop Analysis.

The MIT Sloan Institute found out that businesses which use inbound marketing are more successful than businesses which do not.

Additional studies have proven that inbound marketing:

  • A. Saves up to 62% of your marketing budget
  • B. Makes a business stand out of their competition
  • C. Helps to generate a massive amount of business leads
  • D. Helps to get up to 55% higher lead conversion rates
  • E. Helps to increase customers and sales

 

To jumpstart your own inbound marketing system just starts with a corporate blog and publish remarkable and share worthy content. Distribute this published content on the internet and in social media. Measure your results, improve your doings and you are on your track to success.

Infographic: Inbound Marketing

inbound-vs-outbound-infographic

Just to do it smarter you can save a lot of time and money when you use HubSpot to make you an inbound marketing rock star. They helped over 4000 companies to improve their revenue through HubSpot inbound marketing software.

Video: HubSpot

LinkedTube

 

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SHOCKING: How to Destroy your Business Reputation? BUY leads!

buy business leadsToday as I went through LinkedIn a group got my attention. It was the group about Online Lead Generation which I am a member of and where I contribute if there is a topic where I can help?

But today I went through the posts and I thought OMG, they are talking about buying leads. The word “Business Suicide” went through my brain.

Especially one provider caught my attention and I went to look into his background. This provider claimed to „generate thousands of real time leads in just about every vertical”!

Puhh I thought, this is a tough proposition and let’s see what’s behind them! I checked his website and guess what?

  • – An Alexa Rank of only 2,170,186 (means about 5 -10 unique visitors daily)
  • – 13 Google Indexed Pages (lesser pages means, lesser chances to get indexed and found on the search engines)
  • – Only 92 Backlinks (Qualified back links are one of the SEO strategies to get found, the more the better)
  • – No Corporate Blog (content marketing through blogging is the key to get found and to get leads)
  • – No presence in social media: no Facebook Business Page and no Twitter (43 percent of all online consumers are social media fans or followers, if you are not there you are missing them)
  • No Web DNA…. (maybe a ghost 😉 )

 

I asked him two question, I am curious if I will get any educated answer.

  • Q: How did you establish a business relationship to those leads?
  • Q: Why should those leads do business with the people who buy those leads from you?

 

Disussion Update

linkedin buy leads discussion

If you like to follow this discussion on LinkedIn, you can find it here.

Why did I done this you might ask?

Simple answer: I was shocked by that proposition made there and more shocked me that businesses believe this kind of fairytales and put their business on risk without to know what they are doing!

To buy leads is a waste of time and money and WILL harm the reputation of your business FOR SURE!

When you buy leads it is the same like you open the yellow pages and start cold calling from A-Z.

The people you reach do not know YOU, they did not requested to be contacted from YOU and they did not explained an interest in YOUR products and services previously!

By buying those leads – their addresses and bother those people you only show one thing, that your business has no USP and your products and services have no value for them.

You ask why?

If it would be the opposite you wouldn’t be dependent on paid leads! Instead of you would generate leads and customers automatically!

Boooom. You don’t like what I say!

So before you think about to pay for addresses, you should ask yourself why do you need to buy them and why do you not generate enough recommendations and leads from your existing customers actually?

To purchase leads is only a drip onto the hot stone. This will not solve your long-term issue and will not bring you closer to your business goals.

The opposite is the fact: The longer you depend on bought leads the more your chances will decrease to gain a competitive advantage!

Believe it or not you will loose business in the long term!

Stop buying leads and start build relationships. Build trust and credibility through content publishing (blogging) and two way conversations in social media. This is where you can generate highly valuable target leads with an PROVEN up to 55% conversion rate.

Start inbound marketing strategy by starting your own corporate blog ASAP!

69% of Businesses Attribute Blogging to Increased Leads [Data]

Inbound marketing is the marketing strategy that focuses on getting found by customers when they research online for products and services your business also has to offer.

With inbound marketing businesses earn their way to the customer, by publishing helpful information on a blog, in social media and forums.

Inbound marketing includes Blogging, Social Media, Lead Conversion, Lead Nurturing and Closed-Loop Analysis.

Inbound marketing can help you to:

  • A. Save up to 62% of your marketing budget.
  • B. Stand out of your competition.
  • C. Generate a massive amount of leads.
  • D. Get up to 55% higher lead conversion rates.
  • E. Increase your customers and sales.

 

“Get seen and you get visited! “

Content-Marketing-Infographic

 

— How about you? How are your experiences with bought leads?

 

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Social Media Marketing Daily Tasks or How to eat an Elephant?

insane social mediaMost people who are interested to market their business on the web and especially in social media become overwhelmed of the necessary tasks which need to be done to achieve any serious results.

They feel that they need to handle an avalanche of information and requirements to get the necessary steps done.

And I fully agree with this. Inbound marketing which also includes, content creation as blogging and marketing this content through social media channels is a very time consuming business!

As any other marketing activity you cannot expect to do all the necessary tasks at once. You also need a strategic plan where you set timeframes to do your necessary inbound marketing tasks and which you can stick to. Discipline is a key factor!

Above in the title I ask how to eat an elephant? This is very simple, bit by bit!

As any other work you need to split your inbound marketing in daily tasks. You have five working days you can use. You need to determine how much time you can invest daily and from this point you can start.

Inbound marketing includes Blogging, Social Media, Lead Conversion, Lead Nurturing and Closed-Loop Analysis.

Content creation – blogging

As blogging is a key factor for lead generation we suggest to blog no matter which kind of other content you have or want to publish!

Which kind of content is the best fit for your target audience, your buyer personas?

Can you reach your audience with video, eBooks, reports, whitepapers, and pictures, blog commenting or any other piece of content?

Find out which kind of content has the best opportunities in your industry, and this does not mean it must be the same old way like your competitors do it! Be creative. When you competitor does eBook, than you can do video! When they do video than you can do eBooks! To get ideas and inspiration just look through other industries how and what kind of other content thy produce.

Social Media / Forums

Facebook, Twitter, LinkedIn and industry related forums are great place to get seen from your future clients. These places are also great to improve your of page SEO. When you are active there, means when you get into the conversation and share your content there than you increase your chances to found in the search engines!

Lead Generation / Conversion

Content creation and social media marketing are great tools to drive interested visitors to SEO optimized landing pages (lead capture pages) to get them into you database to follow up and to make them paying customers through the time.

Lead Nurturing

As you generate leads you should stay in touch with them. But avoid sales pitches. Instead of do the same which whom you have generated your leads. Inform them with interesting and share worthy content, solve problems, answer questions and simply stay in touch with them, stay visible!

Closed-Loop Analysis

Analyze your doings to determine where your lead and revenue coming from measure refine and improve your content creation, social media marketing, lead nurturing and analysis.

Repeat this process above!

Example: The daily inbound marketing tasks!

Monday

  • Facebook 15 minutes
  • Twitter 15 minutes
  • LinkedIn 15 minutes
  • Forums 15 minutes

Check email / Leads 30 minutes

Blog commenting 30 minutes

Draft blog article 30 minutes

Tuesday

  • Facebook 15 minutes
  • Twitter 15 minutes
  • LinkedIn 15 minutes
  • Forums 15 minutes

Check email / Leads 30 minutes

Blog commenting 30 minutes

Draft blog article 30 minutes

Publish blog article 30 minutes

Market blog article in social media

Wednesday

  • Facebook 15 minutes
  • Twitter 15 minutes
  • LinkedIn 15 minutes
  • Forums 15 minutes

Check email / Leads 30 minutes

Blog commenting 30 minutes

Draft blog article 30 minutes

Thursday

  • Facebook 15 minutes
  • Twitter 15 minutes
  • LinkedIn 15 minutes
  • Forums 15 minutes

Check email / Leads 30 minutes

Blog commenting 30 minutes

Draft blog article 30 minutes

Publish blog article 30 minutes

Market blog article in social media

Friday

  • Facebook 15 minutes
  • Twitter 15 minutes
  • LinkedIn 15 minutes
  • Forums 15 minutes

Check email / Leads 30 minutes

Blog commenting 30 minutes

Draft blog article 30 minutes

Check analytics 15 minutes

Refine tasks 30 minutes

———

To effectively profit from your web marketing efforts you should plan to invest about 2.5 hrs. daily and more, this depends on your business goals.

You also can split this work to different persons in your company.

— What do you think and how get you the daily web marketing tasks done?

 

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Interested in Marketing Help but Marketing Challenges NONE

Every day we generate leads through our various landing pages online. We offer helpful information for free download. The most traffic, about 60% we receive from Google to our blog articles.

get found on googleWhen the visitor lands on our landing pages we ask some question for lead pre qualification. Questions like “What’s your biggest marketing challenge?” and we get various answerers to this important question.

Answers like:

  • Attracting new clients
  • How to put it all together? I need to find a resource that puts all the pieces together in one place.
  • Being seen
  • Reaching the various audiences within multiple age groups
  • Getting new clients
  • List building
  • Traffic
  • Leads
  • Consistent source of qualified leads.
  • Reaching the right customers
  • Finding clients
  • Get new clients
  • And some much more!

 

These above are all legitimate answers.

But today one answer captured my attention. On the question “What’s your biggest marketing challenge?” the lead wrote “none”.

Mhhhh. No marketing challenges?

It is a challenging thing to know about issues and to fix them but it can become dangerous to even do not know you have a problem. That’s what I thought when I read this “None”.

So when you are in business and you want to grow it without losing an arm and a leg on marketing spending than you need to become aware of your marketing challenges ASAP!

Today you can compare your performance with your competition very easy online. You can identify very quickly where you stand and what to do to improve your market position to grow your business better than your competition.

The internet offers various opportunities for businesses to get seen from their target audience. No matter if you sell locally or globally your audience is online researching for products and services you have to offer first.

You need to get found to get them as potential new customers. You need to be visible when they are looking and be there when they want to buy.

Do a test drive and type some of the most popular keywords and phrases in to the Google search and see what’s coming up. Look out for your competition if they come up as well.

Try all keywords and phrases your customers would look for to find your company. Write down how often your business is displayed in the search results for each search term.

When you are done you will have a much better picture what to improve for your business to get seen on the web when your audience is looking.

As soon you have the certainty what and why you have to take action you have done the first step to get seen better from you potential new clients when they are looking on Google for products and service you also have to offer.

One of the easiest ways to increase online visibility is to start your own corporate blog.

Companies who blog get:

  • Up to 55% more Traffic.
  • Up to 97% more Inbound Links.
  • Up to 434% more indexed pages in search engines.

 

Studies show that 57% of companies who blog get customers through their blogging effort!

These above are pretty good reasons to take action before you competition do.

Here you can find some great tips on blogging.

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5 Easy steps to get found on Google from your potential customers

Businesses online uses latest marketing strategies to enhance their customer base through Web Marketing.

They are ready to increase marketing budgets for newer and more efficient methods of attracting customers which can generate huge business leads.

5 Easy steps to get found on Google from your potential customersBefore getting started with the whole stuff of sales and marketing ideas one has to find answers for the questions like, who would be the target audience?

How to contact to the interested parties on time and in which specified manner so that better results could be attained?

You should not underutilize your resources in any case. Just concentrate all your attention to the sales and marketing for the existing and prospect customers only.

Following are given 5 easy steps to be followed by Marketing Websites to get success in their job:

 

Step 1: Find the target population you want to tap in for your business.

Step 2: Identify the marketing strategy that best suits your business. Identify the right marketing strategy helps in decreasing marketing budgets and ensuring success for your business.

Step 3: Start promoting your business through cheaper and efficient marketing strategies. If you are new or looking for more advanced marketing strategies, you can hire an inbound marketing expert who can help you in identifying the best marketing strategy to increase sales.

Step 4: Get your traffic. Traffic is genuinely the fuel to provide business leads and sales, so keep an eye on it by helping them following you. Cost per click and free article marketing can be used to keep the traffic coming to your website.

Step 5: Build relevant back links or you can say links with relevant anchor text. This helps you reach top pages of search engines for your business website.

Marketing Takeaway Tip: Success of business online depends on how successfully your business strategies are implemented. Start generating leads using inbound marketing strategy or hire inbound marketing experts for your business and see the increase in your business sales.

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How to write Inbound marketing articles

How to write Inbound marketing articles Inbound marketing is nothing but a strategies to attract target audience like a magnet and get quality leads for your business.

This article describes ways to write Inbound marketing articles for your website and bring quality traffic for your lead generation campaigns.

Writing Quality Inbound marketing articles

Inbound marketing through content development is used by major companies online. Many are surprised by this Inbound marketing strategy that brings significant amount of leads for lead generation campaigns with little budgets.

Identifying keywords for your inbound marketing articles is must

While writing articles, identifying the keywords is must. Keywords play a major role in search engine rankings and the goal to bring your website into top 10 search engine rankings.

The higher is your website place in search engine rankings, the more is the chance for new visitors to get introduced for your products and services.

Inbound marketing articles should have good content

Articles designed with the inbound marketing strategy in mind should have good content and attract readers towards your website. They should not make readers feel that you are marketing your product.

Use articles to get targeted traffic and let your landing pages bring you business leads.

Using Inbound marketing articles to attract readers towards lead capture pages

Articles should be written in such a way that readers should be interested in your future publications and should be in a position to provide information related to your lead capture pages.

This increases your brand image and also helps in generating new business leads for your products.

Using inbound marketing articles for social media traffic generation

Articles can be used successfully in generating quality traffic through social media. Your articles are to be specific to reader and should them to gain significant traffic for your website from social media. You also should actively promote your articles in social media.

Do you have any tips on how about articles for marketing? What are they and how do you use this strategy for your business?

 
 

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The Importance For You To Get Found In Social Media?

inbound marketing, internet marketing, marketing consultants, online marketing, social media marketing, inblurbs.comWith the advent of Global Marketing, Internet marketing is emerging with new trends for business online and so there is very much necessity for your business to get found in social media. Most of the business organizations are making steps to develop business domestically and globally with the help of these Cheaper and Sophisticated Internet marketing strategies. Profit and Wealth maximization from your Internet business or website is only possible if you have sustained traffic to your blog. More over your website should also be user friendly and provides good user interface. Traffic to your business is essential even though you have provided quality products and top services for your customers. The best way to bring new visitors to your business is through Social Media Marketing.

Twitter, LinkedIn, Facebook, Flickr, Mixx, MySpace, Stumbleupon, Propeller and UTube are some of the examples of prominent social media marketing communities that provide huge traffic and targeted customers for your business. For your online business to sustain competition from your competitor business, it is very much necessary for your business to grab the latest social media marketing tools that provides you with a good recognition in social media.

Grab latest Social Media Marketing tools for your business

Social Media Marketing is one powerful way of communicating your business to surfers and targeted customers from Internet. A good website or a blog with appropriate keyword niche for your online business products grabs hundreds of customers daily through social media marketing. There are several ways to improve your business and new customers from Internet. Here are some of the tips which help you in improving your business from social media marketing.

  • Always fill your complete profile along with your business details when submitting for social communities. Good profile should always have photo, your business url (URL of your website). Add attention grabbers when filling these profile information.
  • Invite your friends to these social communities. This is important step in social media marketing as these social communities form a chain of friends which reciprocate in bringing new customers to your business. So new people get introduced to your online business.
  • Share the latest multimedia business tools and features by installing them in your business website or blog. This brings new customers to your website.
  • Always respond to queries from your customers or new members who join your social community. Good auto replies attracts customers and web surfers to visit your website more often which improves your chances for sale.
  • Learn twitting in twitter and start getting tweets back. This is an important thing which people generally ignore during long run.
  • Reply promptly to Direct Messages in Twitter, Facebook. These bring good traffic to your website.

Learn more about Social Media marketing and its advantages for your business from the links given below. Social Media Marketing tips Social Media Marketing Connects You Directly with Customers to Grow Your Business Social Media for Business – Who’s doing it Well & How

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Top 5 Landing Page Tips For Your Website

inbound marketing, internet marketing, marketing consultants, online marketing, social media marketing, inblurbs.comLanding pages play a critical aspect for the growth of your online business. Success of your online business depends on these landing pages and new customers are targeted with creative strategies and promotions through these landing pages

Top 5 tips for building best landing page for business

1. Landing page should not contain too much information. The main focus should be in providing our product information, getting name and email address of the customer who was interested in our business. Hot keyword phrases in the body of these pages such as “limited time offer” or “free offer until” along with request of mail id for future correspondence will be the best thing to encourage your customers right away in these landing pages.

2. Information provided through these capture pages should be straight to the point, should provide solution for the customers who mostly comes for finding solutions or products and without any frills. Customer who visits your page should locate and find our product information easily without any fuss. The best way to do this is to highlight your products with bullet points.

3. Headline of your business landing page should capture the attention of the online customers. Mostly a strategic solution for their requirement in the heading would bring more audience to your landing page.

4. Forms in the landing page should be simple, should provide complete information about our product and request only information like name, email address, phone number and website address. It should be seen that html design of these forms are properly designed and visitors should be comfortable to fill these forms. Required information should only be limited otherwise the visitor leaves the page resulting in losing a valuable customer.

5. With rapid advancement in Internet business, now days landing pages have changed their shape and structure. People are interested in having audio and video when they visit these landing pages. Once the visitor completes the form, the best solution you can offer is a free eBook, discount coupon, a one time offer or a thank you page so that our landing page may become a tool for viral marketing. It is also wise to embed Auto responders so that a mail thanking can be send for thanking the customer and queries of the visitor can be resolved quickly.

Landing page is one thing which should be optimized and wisely used. Business online strongly depends on these factors for achieving huge profits and also building strong customer satisfaction for our business. 5 Tips for Healthy Landing pages Landing page optimization tips 5 easy tips to create landing pages that convert

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