inbound marketing | inBlurbs Inbound Marketing Agency

March 21, 2012March 22, 2012

Why Marketers should do Brand Massaging in Real-Time

In the past marketers have been dependent on static inflexible campaigns and surveys which took days, weeks or months before companies get an understanding of how consumers are responding to their brand messaging.

To keep up with the today digital pace is a challenge which every marketer is facing by doing brand messaging.

Also it is not necessary anymore to wait for days, weeks or months to get an idea how brand messaging work and if the recent results are going into the right direction.

By taking the advantages of social media into account marketers have the opportunity to get unfiltered real time feedback from their audience about the impact of their brand messaging. Also they have the opportunity to refine their brand messaging in real time by carefully listening to their audience and offer buyer persona tailored information to make their brand outstanding.

This messaging can be improved online in real time and on daily base to lead the messaging towards the company goals.

Brand marketers need to move beyond campaign mode and post campaign measurement and take advantage of real time feedback and metrics on brand messaging performance.

The first question which marketers face to answer is: How far is the reach of my brand messaging?

To get an idea you need to know some metrics about social media and sharing.

LinkedIn
Each LinkedIn user has an average of 60 connection and messages there are shared on average 0.3 times.
Facebook
Each Facebook user has an average of 130 friends and messages there are shared on average 0.65 times.
Twitter
Each Twitter user has an average of 300 followers and messages there are shared on average 1.5 times.

Calculation example “Facebook”

When your company Facebook page has 1000 likes, it means your messages are visible on these 1000 peoples wall as well in the moment when they are published on yours.

We have learned that an average Facebook user has 130 friends.

Your potential brand message reach: 1000 (Likes) x 130 (each one of them) = 130,000 – 1000 (Likes) = 129,000 (possible additional people to see your brand message)

We have also learned that an average Facebook user shares a message on average about 0.65 times. This could increase your visibility to additionally 83,850 people. Your estimated brand messaging reach could be 212,850 people.

Infographic: How Engaged is Your Brand?

You can’t buy a good branding anymore you need to earn it day by day.

To earn reputation and a trustworthy brand to reach an increasing amount of people you need to offer valuable information – content there where your audience is around on the web and in social media. Remarkable and valuable content can be shared from people in the networks and travel on light speed around the globe.

On the web you are what you publish. What are you?

—David Meerman Scott

To take advantage of the real time opportunities the web and social media offer, you need to transform your marketing from static campaign mode to real time mode and make use of daily news, events and the social vibe your audience gives you as a feedback.

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March 15, 2012March 15, 2012

An Easy Way to Reach One Fifth of the World with your Brand Message

Simply become active in Facebook!

Facebook has about 830 million users worldwide which means it reaches one fifth of the global population.

Facebook CEO Mark Zuckerberg predicted there will be 1.43 billion social network users in 2012, 63.2% of internet users will visit a social network at least once a month, rising to 67.6% in 2013 and 70.7% in 2014.

The top ten largest countries are:

1. United States 155,886,800
2. India 45,018,540
3. Indonesia 43,521,320
4. Brazil 42,199,700
5. Mexico 33,599,040
6. Turkey 31,526,380
7. United Kingdom 30,484,380
8. Philippines 27,718,720
9. France 24,100,240
10. Germany 23,251,880

The search volume on Facebook has overtaken Google. And there are not only consumers who research there. B2B is also using Facebook, Twitter, LinkedIn, Google+ and other social networks to research for products, services, industry related information and new business partners.

Social media is a great way to showcase a business and to offer a more personal insight view. A company has great opportunities to show personality to attract the right buyer persona and to get in touch with the right new future customer when this one is looking out for products and services.

Social media has proved in the past years that it can bring positive ROI when it’s done right.

Some successful business examples are Intrepid Travel, Easy Lunch Boxes, and SnapRetail just only to name some of them.

As businesses understand that social media is no short term sprint than more something like a marathon they engage with more diligence to plan their steps to reach a long term ROI.

A study from Wildfire Interactive shows that social media helps grow brand awareness, increase sales and partnerships and helped to reduce marketing costs.

Infographic: Small Business + Social Media Use

Engaging in dialogue with customers via social media has become an important part of successful companies.

Smart marketers measure the value of social media channels as well. They want to know which one has the best results for their business. One of the most popular channels is Facebook. About 44% of surveyed marketers say that “Facebook is valuable because they help with new customer recruitment”.

A proven working strategy is to add lead capture pages to your in social published articles and to track the traffic, leads, lead to customer rate and revenue per generated lead. So you get a good picture of your cost per lead and adjust activities to increase your profits.

Studies show that companies which relying on online lead generation is two times more profitable than those who do not. Those companies achieve up to 62% lower costs per lead.

Get active and establish your outpost in social media today!

Seven steps to establish your brands social media outpost:

1. Start a social media presence. Complete your profile there.
2. Research for industry related B2B groups and people. Become a member and invite those people to your network.
3. Listen to their discussions. If you have something valuable to contribute than do it, otherwise go on listening.
4. Start a corporate blog. Write about topics your B2B audience is interested in. Share your blog articles in social media and ask for feedback for your publication.
5. Build landing pages and offer exclusive and valuable content for download. So you generate laser target high quality industry related B2B leads.
6. Measure your activities.
7. Improve your activities and repeat.

What do you think? How do you use social media?

Further Resources:

Facebook Helps Get One in Five People Worldwide Socializing on Online Networks

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Free EBook: 9 Easy Steps to Facebook Success

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March 8, 2012March 9, 2012

Facebook CPC Rates could be an Indicator of Trust Level

Today on eMarketer an article captured my attention:

An analysis of AdParlor and SocialBakers found out that industry such as electronics, travel and entertainment are more social marketing friendly than others.

It found out also that Merchant / Banking services, Health/ Fitness and Tourism have higher CPC rates than for example Promotions and Beauty/ Cosmetics. See graphic below.

What does it mean, when an industry needs to pay more than another to get attention and does not get the click trough rates on the end of the day too?

Infographic: Small Business Social Media

Social media is about conversation and about trust. Companies who handle social media authentically and communicate this way with their audience get the most social media juice out and are also well recognized when they do paid campaigns on places like facebook.

Every business who engages in social media needs to understand that trust can’t be bought there. They need to earn it step by step, day by day and year by year.

How can a business earn trust and decrease their ad spending in social media?

1. Listen to your audience and contribute to the conversation if you have something valuable to say.
2. Develop buyer persona oriented and remarkable content and publish it online and share it in social media. Ask your audience for their opinion about the published content and listen carefully.
3. Us the unfiltered social media feedback to improve your service, support your product and your communication.
4. Develop your products and services tailored for your audience.
5. Measure all what you do and improve your doings.

These above points can earn you trust reputation and respect from your audience. Moreover it can improve your revenue significantly.

Let me know what you think. Do you have similar experiences?

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March 1, 2012November 2, 2022

How Private Air Charter can profit from Inbound Marketing

Private Air Charter — Like market leading airlines, private air charter is in a very competitive business.

Private air charter companies need to be in front of their audience when they are looking if they want to increase business and revenue.

Private air charter companies need their audience to talk about them to spread the word about their brand.

As long their recent and future clients are talking about them, they have realistic chances to get seen, visited and to increase their business.

Private Air Charter — The challenge:

When a Google search is carried out for the search term “Private air charter” there is about 2,740,000 results.

private air charter search results on google

Under these circumstances it is difficult for a private air charter company to get seen and noticed from their future customer amid of this massive amount of search results.

The solution is that a private air charter company has to stand out of their competition to attract clients like a magnet.

With the proven inbound marketing strategy a private air charter company can place them self in an unrivaled position against their competition!

When interested audience is looking for private air charter services and they go on the internet to Google, Yahoo and Bing for research. Customers also rely on recommendations from friends and business partners when they choose private air charter services. Customers go to their favorite social networks as Facebook, LinkedIn and Twitter to do their research there as well.

Three important questions you should ask yourself:

• Can your private air charter business be found on Google from potential customer when they are looking?
• Do you know what’s been talked about you or your competition online?
• Why should a customer fly with your private air charter company?
• Is your private air charter website an asset or a liability?

Marketing has changed and Private air charter business’ need to be where their audience is on the internet. The market leading airlines are!

Private air charter business’ need to utilize the Inbound Marketing strategy for their business to get found, to get leads and to increase their customers and revenue!

Inbound marketing strategy that focuses on getting found by customers when they research online for products and services a business offers.

With inbound marketing businesses earn their way to the customer, by publishing helpful and remarkable information on a blog, in social media and forums.

Inbound marketing includes Content Creation like Blogging, Social Media Communication, Lead Generation, Nurturing, Conversion and Closed-Loop Analysis.

Content marketing social media copywriting, Private Air Charter

Private Air Charter — Content creation

Content marketing has become a significant part of online marketing strategy. Content marketing has proven to be the best and most cost effective way to drive traffic to a company website and convert this traffic to leads and customers.

The most popular ways of content marketing are blogging, social media and video. Studies show that 57% of companies which operate a corporate blog get customers through their blogging effort.

We suggest to publish buyer persona oriented remarkable content. This can be achieved with a corporate blog.

• Studies show that companies who blog receives up to 55% more target traffic than companies who do not blog.
• Studies also show, the higher the volume of published blog posts the more the traffic increases.

Private Air Charter — Social Media Marketing

A company should also be active in social media like Facebook, LinkedIn, Twitter and hand picked niche networks Social media marketing has become a powerful tool to spread remarkable content to reach a wide audience.

For companies who engage in social media and show presence in these channels get in the position to open wide opportunities to get in touch with their audience. This leads to an increase of credibility and unfiltered feedback of the target audience and can lead to an improvement of products and services.

New studies show that up to 65 percent of today’s customers expect a brand to listen and to respond on questions, comments and complaints in social media. Studies also show that companies which use social media actively to communicate with their audience are more successful than companies who do not.

Infographic: How Airlines Have Taken Flight With Social Media

Private air charter business in social media

Private Air Charter — Lead Generation

Inbound marketing has a 62% lower cost per lead than traditional marketing strategies. Inbound marketing way generated leads have a 55% higher lead conversion rate than lead generated through traditional marketing strategies.

• Studies show that companies with 17+ landing pages increase their lead count disproportionately.

Private Air Charter — Lead Nurturing – Lead Conversion

Effective lead nurturing increases lead conversion by up to 55%. Which does not mean that lead nurturing consist of sales pitches. Moreover effective lead nurturing is also a communication process with the future customer in which the lead receives helpful and valuable information too.

This grows the trust and increases the chances that a customer flies with your private air charter when he is ready to do so, because he knows the source as a trusted and reputable one.

Private Air Charter — Closed-Loop Analysis

All marketing tasks need to be measured to ensure you are walking the right way. During this closed loop analysis you increase successful tasks measure, improve and repeat. This ensures a step by step quality increase and a gradually decrease of marketing costs up to 62%.

In a nutshell, inbound marketing:

A. saves your business up to 62% of the marketing budget
B. makes your private air charter business stand out of the competition
C. increase brand value and recognition
D. generate a massive amount of leads
E. gets you up to 55% higher lead conversion rates
F. increase customers and sales

Whitepaper: Inbound Marketing for Private Air Charter Companies von inBlurbs

Let me know what you think, did I miss anything?

February 24, 2012February 29, 2012

How Inbound Marketing outperforms PPC the smart way

“Worldwide social network ad revenues are still going strong and set to grow nearly 50% this year, according to eMarketer estimates.” by Emarketer.com

The revenue spending on social networks are increasing this is a fact. More and more businesses discover that social networks are a great communication tool to get in touch with their audience.

B2C and B2B have realized that the business decision makes are active in the social web and try to reach them by paid advertising.

It is a good approach to be visible where your audience is around. But the way how you are visible is more important than a big ad budget.

Moreover a big ad budget does not mean you will be successful with your lead generation campaign. The opposite is more likely the result.

Smart marketers use PPC only for short campaigns, and not as a substitute of a holistic strategy.

Why? Because PPC has no log term value for marketing, when you stop your PPC your lead flow also stops. Another point is that you do not earn any trust in the market with PPC. Anybody can bid for the highest keywords. You can’t buy trust and reputation by bidding the highest price per click!

When it comes to led generation than “nothing beats the inbound marketing strategy”!

Studies from the past five years revealed that a seriously executed inbound marketing strategy results in up to 62% lower cost per lead an in an up to 55% higher lead conversion rate.

Inbound marketing consists of content creation, content distribution, content marketing, Social Media communication, Lead generation, Lead Nurturing, Lead Conversion, and Closed-Loop Analysis to refine and improve the activities.

Furthermore companies who execute an inbound marketing seriously build trust, their brand and are recognized as a reputable source on the web. They get found on the web when future customers are looking, instead of pushing them with dump old fashioned sales pitches.

Infographic: Inbound Marketing on the rise

Companies who utilize inbound marketing simply leave their competition behind them in the dust. Inbound marketing is brain versus budget, and in the long term the brain always wins!

What do you think? Did I miss anything?

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February 16, 2012

Get your Share of the 123% Growth in Mobile Purchasing

Or How Mobile Devices will Make 90% of Your SEO Efforts Obsolete in the Future

In the past it has been important for a business to have good SEO in place to get found on the search engines through their target audience. Businesses optimized their websites and published content with keywords on a frequent basis.

In the last years content marketing has emerged and a new era began on how to manage it to get found from customers who research on search engines and than in social media. At this time buyer persona content creation is a must for businesses to increase their chances to get found on the web.

Companies need to spend enough diligence to identify their buyer personas because of to reach their lead generation goals. Smart content marketing is a critical factor to attract the right buyer personas to a company website and convert them to leads and during a lead nurturing process to revenue!

But a new way of search has emerged where some of these tactics above does not fit anymore. Mobile devices have spread around the world and statistics show that about 260 million devices are in use actually and this number will grow by 2014 to more than one billion.

When people are on their mobile device they do not go to the web browser to research for a restaurant or retail store.

They rely on their mobile apps from Foursquare, Yelp, Gowalla, Facebook, Twitter, LinkedIn and other which give them information instantly and also location based information where how to hit a great location. Also in the B2B sector more CEOs are researching for products and services on their IPads, IPhone; Blackberry and Android. This trend is increasingly growing.

Search traffic will decrease and companies who are active on location based services will get an increase of traffic as people use them preferable.

Consumer Trend in Mobile Purchases

2009-2010, % of consumers making 1 or more m-purchase

Source: Oracle / ATG

What does it mean for businesses?

For a business this means to get engaged on those social networks and services which already are very popular and have mobile apps active. This is the way to get and most important to stay in front of the future customers.

Infographic: Mobile Warming

Marketing takeaway to profit from this increasing mobile trend:

1. Optimize your website to be accessible from mobile devices
2. Sart to collect mobile phone numbers to enable your mobile marketing through personalized SMS
3. Adjust your email marketing and the email messages to be easy readable from mobile devices
4. Build your digital outposts and get engaged in social media, in location based services and rating sites
5. Develop your own mobile app to stay in touch with your audience directly

With this above activities you can significantly improve your visibility on mobile devices and attract more future customers to your business.

What do you think? Are you actually active to reach your target audience on their mobile devices?

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February 14, 2012February 15, 2012

Is Inbound Marketing to expensive for YOU too?

Inbound marketing is the marketing strategy that focuses on getting found by customers when they research online for products and services your business also has to offer.

With inbound marketing businesses earn their way to the customer, by publishing helpful information on a blog, in social media and forums.

Inbound marketing includes Blogging, Social Media, Lead Conversion, Lead Nurturing and Closed-Loop Analysis.

Most business has not the resources and the knowledge to execute a powerful and result driven inbound marketing strategy.

They have not good writers on their staff to produce buyer persona oriented remarkable content like blog articles, whitepapers, how-to’s and eBooks on a regular basis.

Also they do not have in-house SEO experts to help them to choose the most relevant keywords to better get found in the search engines.

Moreover the knowledge about social media communication and an effective community management is not in place as well.

But the most important fact is the time to get all the required things done.

Studies show that business who try to do inbound marketing without professional help fail within three months.

What did they win when the do not hire a professional inbound marketing agency? Simply nothing! They waste time resources and money for no revenue results.

If you want to profit from inbound marketing than you should think about to hire professionals who can do the job.

What do you get by executing a professional inbound marketing strategy?

A. S ave up to 62% of your marketing budget.
B. Stand out of your competition.
C. Generate a massive amount of leads.
D. Get up to 55% higher lead conversion rates.
E. Increase your customers and sales.

How much does it cost to hire a professional inbound marketing agency?

This is a god question. The same one like how much is a car? What kind of car do you want? Do you want an old car or a brand new Ferrari?

Inbound marketing hourly rates start with $100 per hour, depends what to do.

You can calculate to spend between $2,000/m – $3,000/m for about minimum of six months, depending on the services delivered. Because any serious inbound marketing agency will need this time frame to set your marketing on the right track to help you to reach your revenue goals.

On the end of the day is inbound marketing the most efficient and the most cost effective marketing you can get for your buck.

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February 1, 2012February 1, 2012

How to use Social Media for Customer Acquisition

Social media has become a significant part of serious marketers lead generation strategy.

Companies who engage in social media increase their reach massively. And there is no matter if they are B2C or B2B.

Social media is public communications channel where companies can get great unfiltered feedback.

Companies need to understand that social media is not for “pushing your messages out “.

To be successful and to reach a positive ROI with social media, companies need to communicate and to listen to their audience.

It is simply untrue when someone claims that his customers are not active in social media. They are active in B2C and B2B and they research online for products and services.

The only question is: What will they find when they research for products and services you also have to offer, will they find you or your competitor?

Studies prove that B2C and B2B profit likewise from social media engagement.

A study from Wildfire Interactive shows that social media helps grow brand awareness, increase sales and partnerships and helped to reduce marketing costs.

Engaging in dialogue with customers via social media has become an important part of successful companies.

Smart marketers measure the value of social media channels as well. They want to know which one has the best results for their business. One of the most popular channels is Facebook. About 44% of surveyed marketers say that “Facebook is valuable because they help with new customer recruitment”.

Moreover they have stated that Facebook fans have higher conversion rates and they make more frequent purchases.

How can you measure the ROI of your social media marketing?

• At first you can do this by increase of your revenue
• As a second way you can measure are “Likes”
• You can measure social media mentions of your brand

A great way is to add lead capture pages to your in social published articles and to track the traffic, leads, lead to customer rate and revenue per generated lead. So you get a good picture of your cost per lead and adjust activities to increase your profits.

Studies show that companies which relying on online lead generation are two times more profitable than those who do not. Those companies achieve an up to 62% lower cost per lead.

Infographic: Brand Messaging

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February 1, 2012February 1, 2012

Let LinkedIn do FREE Marketing for your business

LinkedIn has updated their privacy conditions.

LinkedIn is now permitted to use your name and picture in any of their advertisements. So they can use this throughout their whole network for their marketing purposes!

How scary, or maybe not…? 😉

See ch. 2 of their privacy policy: http://www.linkedin.com/static?key=privacy_policy&trk=hb_ft_priv

Ok, here are two ways you can deal with this:

First – You can forbid it by change your privacy settings this way:

1. Place the cursor on your name at the top right corner of the screen. From the small
pull down menu that appears, select “settings”
2. Then click “Account” on the left/bottom
3. In the column next to Account, select the option “Manage Social Advertising”
4. Finally un-tick the box “LinkedIn may use my name and photo in social advertising”
5. and Save

Or, the Second possibility – You can use this as an opportunity to let market LinkedIn your business throughout their whole network for FREE! Simply let them do the branding job for your business and paying not a dime for this!

How does this sound for you? 😉

Here is how it works:

You simply change your photo to a branding tool! Use your photo by inserting your brand LOGO how I have done here with my LinkedIn photo. That’s it.

Now LinkedIn is very welcome to use my photo throughout their whole network as long as they want. 😉

I only can say THANK YOU LINKEDIN for this tremendous FREE marketing opportunity and God bless you! 🙂

By the way, you can do this on Twitter, Facebook and other networks as well.

— Let me know what you think and how your results are.

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FREE Report: 8 Steps To Get Seen On LinkedIn 100+ Million User Base

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January 25, 2012January 25, 2012

B2B Decision Makers are Increasingly Researching in Social Media

In the beginning of the internet it was a source of information and today entertainment and shopping have accompanied this attitude. But research is still the main factor when it comes to web use.

Before social media people went mainly to search engines to research and to find products and services. Today in times of social media the products and services find them through discussions, content sharing and recommendations from friends and followers. And even on the road these information are accessible through mobile devices.

This evolution of information technology also arrived to the B2B companies.

The search volume on Facebook has overtaken Google. And there are not only consumers who research there. B2B is also using Facebook, Twitter, LinkedIn, Google+ and other social networks to research for products, services, industry related information and new business partners.

Nobody says that a product or service with a volume of hundreds of thousands of dollars has to be sold on Facebook. But the first contact can be made there and the further discussions and negotiations can be took offline to close the deal.

Social media is a great way to showcase a business and to offer a more personal insight view. A company has great opportunities to show personality to attract the right buyer persona and to get in touch with the right new future customer when this one is looking out for products and services.

All social media sites also have mobile apps; their reach also spreads wider and is working 24/7. Not only teenagers are surfing on social networks through their mobile devices. B2B decision makes do this as well and their number is increasing!

“Research from ad agency TricomB2B and University of Dayton School of Business Administration showed an even higher concentration of B2B influencers researching purchases on mobile devices.”

How can you and a B2B firm leverage this information above for your business?

1. Start a social media presence. Complete your profile there.
2. Research for industry related B2B groups and people. Become a member and invite those people to your network.
3. Listen to their discussions. If you have something valuable to contribute than do it, otherwise go on listening.
4. Start a corporate blog. Write about topics your B2B audience is interested in. Share your blog articles in social media and ask for feedback for your publication.
5. Build landing pages and offer exclusive and valuable content for download. So you generate laser target high quality industry related B2B leads.
6. Measure your activities.
7. Improve your activities and repeat.

What do you think? How are your experiences?

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January 24, 2012January 24, 2012

Studies prove Social Media Marketing lasts longer

The Social Media marketing return on investment is a major factor why businesses choose to step into social media marketing and the two communications here.

Social media has proved in the past years that it can bring positive ROI when done right. Some successful examples are Intrepid Travel, Easy Lunch Boxes, SnapRetail just only to name some of them.

As businesses understand that social media is no short term sprint than more something like a marathon they engage with more diligence to plan their steps to reach a long term ROI.

Successful brands look at social media engagement as a plant which needs to be cultivated over the time to grow to an unlimited range.

BzzAgent has discovered that about 61% of brand advocates would buy products up to one year after social media campaign has expired. This proves that social media marketing and two way communication lasts longer than ordinary one marketing blasts from yesteryear.

This does not mean that social media has become a “push the button cash machine”. Not every campaign will be successful. But like everything on the planet the volume of activities and their step by step improvement ensures a growing success.

This does not mean that brands should fire one campaign behind another. This means that a brand should carefully listen to its audience. When they listen carefully their audience will tell them which campaign could be appreciated to become a possible success story.

In the mean time a human and authentic communication should be the priority.

A good way to start a smart dialogue is to ask open questions. To ask the audience about their opinion about services and products will open discussions where a brand get the opportunity to respond in a professional, authentic and human way.

No matter if there are critics or praise. Every feedback is a chance to showcase the brands standpoint and get in touch with the recent or future customer.

Brands that listen to their audience and improve products and services to fit their audience’s needs are one step from that to be the long term winners. The growing trend for custom products proves this. The one size fits all strategy does not work anymore this is for sure!

Any business can use social media as a source of unfiltered information and as powerful business intelligence tool to predict trends, for support and product development.

The others who do not will be left behind, and they deserve to vanish because they do not care a shi* about their audience and never have. Social media also points this out and separates the good from the bad once.

In this new world the customer B2C and B2B wins and the brands who care. And that’s good!

Infographic: B2B Social Media Marketing

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January 11, 2012January 11, 2012

Power your Inbound Marketing with small social networking sites

In the beginning of 2012 the traffic, unique visitors and time on site of some smaller sites like Tumblr, Pinterest and Google+ increased and attracted attention from marketers.

The audience of smaller sites can be of big marketing value for marketers as there are not overwhelmed of information like on the bigger ones.

Marketer can gain attention quicker and lead more qualified and quality traffic to their sites to convert them to leads.

This increased lead quality could also reflect in an increasing lead to customer rate.

With better lead quality you save time and money when you convert them to paying customers. Maybe your lead count decrease but the quality increases and you grow your revenue the smart way.

Here is a most actual list of social networking sites from Wikipedia.

Go through and research which one can e most suitable to reach your target audiences the most efficient way.

Register with those networks and complete your profile than start the conversation by distribution your content – publications to these networks.

Further important resources:

Smaller Social Sites See Significant Boost in Usage

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January 9, 2012January 9, 2012

Eight steps to steal laser target traffic from eBay

In the past years eBay is an established platform to buy and sell goods. Millions of people day visit eBay to research and to buy products. Hundreds of thousands of businesses utilize eBay to get new customers and to make revenue.

But there is another side of eBay. Increasing fraud, increasing sales and listing fees and the decreasing image value of eBay.

But there is good news for businesses. Ebay is a traffic machine when it comes to target traffic. Moreover the eBay traffic is laser target.

How can you use eBay to lead a ton of laser target traffic to your business? Because this is the only way how you can profit from eBay in the long term, when you build your brand not theirs!

Here are eight easy steps how you can squeeze out eBay traffic and increase YOUR profits:

First: You should change your mind and not use eBay of your primary source of business. This decreases your sales and listing fees and focuses your audience to your website and the listed offers.

Second: When you are listing your offers on eBay you should ALLWAYS include your website and your blog URL in to your listing, so your audience get the chance to visit your website.

Third: Only list offers on eBay as special offers, do not list them in your website and shop at the same time, so the visitors can’t compare. Use eBay to introduce new products for a short time and then only offer them in your shop.

Fourth: Design your website and shop in greater marketing strategy in mind and build it as marketing hub to canalize your traffic to leads and your leads to sales.

Fifth: Build your own email list to keep your audience updated. Include a call to action to your audience to subscribe to your newsletter on your website, so you own your list.

Sixth: Setup a lead nurturing process to keep your audience informed, but do not bother them only with sales offers. This leads to higher unsubscribe rates.

Seventh: Start a corporate blog to open a two way conversation hub for your audience to build trust, position yourself as a credible source and to publish remarkable content.

Eighth: Start a facebook business page and add Facebook special, especially for your FB fans. Start a Twitter and add special offers for your Twitter followers.

These steps above ensure that you build your brand in the longer, drive a massive amount of traffic to your website, generate a ton of business leads and increase your revenue and sales and decrease your dependence of eBay and your eBay costs.