How to Find Content for Your Business Blog #IMU

Adding quality content to a blog is one of the very most important parts of blogging through which a blog can see success and growth. Adding of quality content on a regular basis will get you more and more unique visitors to your site and thus increasing your revenues.

But one of the major problems of the webmasters and business blog owners is to find fresh and unique content for their business blog.

Finding of free and useful content for the business blogs on a regular basis is a much challenging task. It is always not so easy to obtain the quality content unless you do it yourself or hire someone else for it. But hiring someone may be expensive for you unless you are earning huge amount of money through your blog.

However you can also write it yourself but may turn out to be very time consuming and probably get a bit boring after some time.

Although hiring an expert or just a fresh freelancer for your content creating needs can get you some free time for your core business actions but you have to focus on writing some of the contents, as you want it to be.

A content writer may be in your budget but cannot always provide you with those quality contents that you want for your business blogs.

There is however certain techniques by which you can obtain free and quality content for your business blogs. Some of the sites are present on the web which can serve you with good quality content free of cost. These are the article distribution services or the article directories.

Various article directories are present that contain the articles and contents which are not copyrighted.

You can easily search them, get them and make it look unique according to your demand. You have to search a little and choose the best sites which provide you with quality content.

As a business owner you have to also keep an eye on the blogs that posts new content on a daily basis and that are related to your particular niche.

You should be a good reader before a good writer. You can read other blogs of same niche focusing on what and how bloggers develop and share their ideas.

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June 10, 2010June 10, 2010

The Value of Facebook Social Plug-ins Integrated

Facebook has been one of the powerful sources for business organizations to improve their social media marketing strategies. Using Facebook effectively brings more customers and thus more leads for your lead generation campaigns.

More than 700,000 business are using facebook. Most of them has integrated “Like feature” in their websites. This gives an insight of usage of social media networking sites such as Facebook for business. This article gives the importance of developing facebook fan pages and using them effectively for your business.

Facebook is one of the top social communities that have millions (400+) of active users searching for content online and sharing their searches with friends. Facebook gives options for Businesses and marketers to create their own facebook fan pages and share their business information with facebook users and subscribers.

With facebook fan pages, users can easily reach millions of customers in facebook and share their business information with them. Users can easily become business fans and also share their comments on products which they like in your business. Two way communications is possible through facebook fan pages.

By Integrating Like Facebook plug-in with your website, users need not visit back facebook and then become your fan. Add your facebook fan page link in your website using popular toolbars like Wibya and users can share and like your website just with the click of button.

There are many advantages for business owners by creating facebook fan pages and integrating facebook with their business. One can develop their own facebook plug-ins or use top social media marketing tools which can allow to integration easily.

Wibiya Tool bar is one good social media marketing tool that can be used for your website. It allows to share your facebook like page, allows users to directly become fans through facebook fan pages as users need not visit facebook to become fans. So users will not leave your page at all.

Some of the advantages by integrating facebook plug-ins are

•   More visibility for your business through social media communities
•   Easy sharing of information regarding your business and latest products with users
•   More the visibility in social media communities like facebook, more is the traffic for your website.
•   As traffic increases, search engine rankings increases.
•   More Inbound Links for your website through social media communities.

Facebook has a massive influence on readers in the web. Start integrating your website or business with facebook and improve your business online.

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June 9, 2010June 9, 2010

Learn How To Empower Your Inbound Marketing On Twitter

Social Media Communities has influenced business strategies tremendously in recent years. Top social media communities such as Twitter and Facebook have helped marketers to improve their Inbound Marketing strategies. This article provides an insight of Inbound Marketing and how to empower your Inbound Marketing strategies in Twitter.

In recent years, marketers have been using social media marketing sites effectively for marketing their business online. Marketing budgets has increased for social media marketing and this proves the emphasis for business promotion through social media marketing sites. But budgets can only be worth if inbound marketing strategies through social communities like twitter are followed properly.

Tools to Empower Inbound Marketing in Twitter

Twitter has been one of the top social media communities which has millions of active users all over the world and which has boosted the Inbound Marketing strategies for business. Twitter provides the flexibility to send DM’s, develop Lists and develop marketing strategies for your business. Using Twitter is a great way to market your products online.

There are some good tools which can boost your inbound marketing through twitter. Some of them are given below:

Socialoomph:

Socialoomph is one of the best twitter marketing tool which helps your business to link with other social media communities. You can send Auto DM’s, send welcome message, organize lists, get keyword alert for tweets etc. through Socialoomph.

You can add later Date/time as you prefer and it will save you in just gluing you with twitter and allows you to do some more important tasks when you are not tweeting. This is not all but this also helps you out in getting email-alerts according to the keywords you registered and also sends a “Thank You” message to the new followers of yours. It also handles multiples accounts you have.

Refollow:

Refollow is a powerful social media marketing tool for twitter which can help you to drill down your niche with specific related searches. You can get all the people list who used your keyword niches in their bio. Such is the power of this tool.

GroupTweet

This is a great Inbound marketing tool which helps the big groups and group of friends to share their tweets with other group of friends regarding the projects, web development ideas, blogging, businesses and much more. This tool also helps you out in receiving client-confidential information. Registering is as simple as creating a group name and making its settings private in Twitter.

Manage Flitter:

Manage Flitter is also a powerful inbound marketing tools for twitter which tells the history of the person who is following you. This tool shows the last 5000 people details who follow you and this API limit of twitter. You can get detailed information about the person who is following your business, whether he is responding to tweets, how active he or she is in Twitter etc.

TweetDeck:

This is a wonderful tool that not only shows you the last 200 tweets made by your followers and followees but it also helps in organizing the replies that were directed to you, the direct messages, search terms and the latest activities and news. These all are displayed into manageable columns.

Twit Cleaner:

Twit cleaner is another powerful tool which cleans up the spam in your twitter box. This is a free service upto 1000 followers and you have to pay amount if you want more clean up for your twitter list.

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June 8, 2010June 8, 2010

Let Google Help To Improve Your Website

Business online has advanced with latest advancements in Technology and Internet. There are many online business organizations that are providing services and products through Internet.

In order to promote business online, companies and marketers have to follow different social media market tactics which helps to get their website in top pages of search engines.

Especially it is necessary for businesses to improve their website rankings in major search engines like Google, Yahoo and Bing. This article provides Social media marketing tips for improving your website ranking in major search engine rankings.

Social Media Marketing Tips to Improve your Search Engine Rankings

Social Media Marketing and Search Engine marketing has been the powerful marketing strategies in Internet Business today.

Especially search engines has major role to play in bringing traffic for businesses online. So optimized social media tactics and tools should be followed to improve the search engine rankings of a website.

Some of them are given below:

Submit your website to search engines:

First step in optimizing your website in search engines is to submit your website to major search engines such as Google, Yahoo and Bing. Submitting your site needs verification of your site. This can be done by uploading html file or adding meta tag.

If you are using blogger blog for your business, then best way is to add meta tag for Google Site Verification, Yahoo and Bing sites verification. Meta tag should added just after the <body> tag.

If you are using custom wordpress blog for your business, it is easy to upload the html file with FTP software you are using. Otherwise you can use the meta tag manager plugin which allows you to add meta tags to your home page and all the pages.

Submitting SiteMaps:

Next step in optimizing your search engine marketing strategies is to submit sitemap for your website or blog. In Google, you can submit your sitemap at Google Webmaster tools (http://www.google.com/webmasters/sitemaps).

Targeting Your Business Customers:

Next step in optimizing your search engine marketing strategies is to target your geographical customers. Identify your business targeted customer and through webmaster tools of Google, try to target audience related to particular location. This will make your marketing strategies more effective and you can target your lead generation campaigns to that particular geographical category.

Develop Content and Submitting to Social Media Networks:

Update your website content periodically, analyze the traffic through Google Analytical tools, identify which keywords are bringing in more traffic and start improving content related to those keywords. Submit your contents to social media networking sites so that your users can know about the latest developments and products launched for your business.

Thus you can improve more customers for your website and business in Google.

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June 7, 2010June 7, 2010

How Can Twitter Lists Help You To Promote Your Business

Twitter is one of the top Social Media Communities that are available in Market today. Twitter marketing is one of the successful social media marketing strategy that is implemented successfully by business organizations today.

There are different ways to promote twitter for your business and social media marketing. Twitter Lists is one good way to promote your business online. This article provides the complete information of creation and advantages of Twitter Lists.

Advantages of Twitter Lists for your business

Twitter Lists are one of the best ways to manage your twitter followers. By preparing lists, you can get separate feed for each list and the latest tweets by your followers. Twitter Lists are displayed at the right hand side bottom of the page.

Twitter Lists allow you to group together different people who are your followers or users of your website. Twitter Lists can be public or private which can be edited anytime.

Some of the best advantages for your business for maintaining twitter lists are given below:

1. Lists can be public or private. You can prepare private lists of your followers and also readers so that they cannot be visible to your competitors. Use them for email marketing campaigns and sending Direct Messages which are some of the important social media marketing strategies for your business.

2. Twitter Lists can provide you access to add or delete any user from list at any point of time.

3. Subscribing to other User’s List is easy. Get updates about the experts in your niche and learn the new things that are in your business niche by subscribing to their feeds.

4. Lists can be added, renamed and deleted. So twitter lists are flexible and easier to use.

5. Maintaining Lists is Simple. It is easy to maintain lists as they are simple and easy to build. Build the lists according to your business categories and products based on results from social media marketing strategies and lead generation campaigns.

6. Other users can add you to their lists according to your niche. This will increase your business credibility.
7. You can use Private Lists for your business to monitor others in your niche or for your social media marketing strategies without being seen.

8. Creating a Twitter list for your business comprised of users relevant to your niche can also be helpful if you make your twitter list public. Twitter users can see on their dashboard that they have been added to your lists. This may inspire them not only to follow you and your tweets but also re-tweet your message.

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June 4, 2010June 4, 2010

5 Simple Tips For Successful Video Marketing For Your Business

Video Marketing is one of the social media marketing strategies that have provided good quality leads for business organizations online. Video Marketing helps business organizations and marketers to provide information about their products and use them for marketing on social media networks.

Video marketing is one good social media marketing strategy that has more customer relation than traditional marketing strategies.

Some tips are to be considered for developing quality videos for your social media marketing strategies.

This article provides some insights into video marketing and tips for developing quality videos for your business.

Tips to be considered before Creation of Videos

Some of the aspects to be considered while creating and uploading a video are given below. These simple tips help you to promote your products and improve your business through social media marketing

You should decide what type of video you want to create

You should know what aspect made you to make a video. By this you can easily concentrate and can make a good video by which your inbound links can increase. Increasing inbound links is very important for your Inbound Marketing strategies. You can grow your RSS subscribers, increase direct traffic to your company's website or increase the brand awareness etc. by developing quality videos which are relevant to your business products.

Scripting is important while you make a video

Scripting is nothing but putting your idea on a paper like what are the dialogues, scenes, people involved, everything which required uploading a video. Prepare before hand what all are required for the video, how are the steps that are to be formed while creating video. These all are quite essential for bringing leads for your social media marketing strategies and so these steps play a major role in success of Video Marketing.

Recording video

After scripting, the next aspect is recording video in which, you have to decide which shot makes your video look good like close up, bust shot etc. Next is how much time is taking to complete the video and how you are focussing your products in the Video.

Videos should be recorded with a sweet voice and pleasant face with good lighting. This makes customer to listen and watch interestingly.

If you are developing video to provide information related to your product, make sure that you have given sufficient information for the customer to use the product from scratch. This can decrease the burden on your customer service and help desk as customers can easily use these videos for using your products.

Submit to the respective social media communities and search engines

Social media networking sites plays a vital role in making your video marketing more successful. Marketing on social media marketing sites becomes easy if you have quality videos for your products or business. Submit your videos to major social media marketing networks so that people can get to know about it very easily.

Which Videos to promote

Videos need not be related to your products. Any announcements related to your business can also be shared with public. If they found your videos attractive and useful, these videos can work as viral marketing and spread information related to your business.

Video Marketing also helps your business products in top pages of search engines through videos available in search pages. This can increase your traffic as well as the inbound links which helps in increasing your search engine rankings.

Measure the results

Finally after submitting the video in social media communities and search engines, try to make use of some tools which helps you to know how many people have watched your video, after watching how many showed interest to visit your website, later how many became your customers for your product this will help you in taking your future action in deciding the profits earned by uploading a video.

Thus video marketing acts as powerful source for your inbound marketing strategies and lead generation campaigns.

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May 27, 2010May 27, 2010

9 Questions to Ask When Hiring an Online Marketing Partner

Beware Of Social Media Marketing Wannabees

Since online marketing and marketing on social networks are faster growing trend of business organizations which are spreading worldwide. Social Media marketing becomes necessary for these businesses to hire some Marketing partner who are specialized in their job and have the full knowledge of social media marketing ideas and on how to use social media marketing to get more profits for their business.

People often find it difficult to hire a person who pass these qualifications and work skillfully with them. Here are very helpful 9 Questions to Ask When Hiring an Online Marketing Partner, which can give you a better partner with greater skills.

Social Media For Business: 31 Stats and Anecdotes

1. First of all are you qualified?

First of all as you really need some highly experienced and a good social media marketing consultants it will be a nice way to start with this question. If you feel they are qualified you should be well answered for the question and you can proceed for the next.

2. Where will you get the data?

When the partner you hire for your online social media marketing they should know that where they will get their data from and where to use them. They should start perfectly and work as an expert who knows it all well. They should also do the various researches also to plan this.

3. What research you do?

When they plan for the researches you should also know that how they will proceed and what benefits will it gain when they use them. Perfect social media marketing experts are the ones who does research before proceeding and have full confidence in what they will be going to do with it.

4. How many Networks you know to work with?

Social media marketing experts and firms who are engaged with various social media marketing strategies are well known of this answer and it’s a little simple question but can tell you all about the experience of the partner you are going to work with.

5. What are your online tactics to attract more customers?

Since secrets of social media marketing ends up in attracting more potential customers, your partner must know all the online tactics they must be using to attract more customers.

6. Do you know your customers?

Online social media marketing campaigns for businesses become successful when they are being performed on the platform where they get more of their potential customers. If the experts know what their customers want and who are they have started it in a right manner.

7. Where can you find your customers?

Social media marketing strategies become always successful if the businesses get their potential customers fast and easy. This can be done if you know it well that where you can find our customers on the huge social media network. If the experts know where they can get their particular potential customers they have really win half of the battle.

8. Are your customers satisfied with you when you talk to them?

Your online marketing partner should have some previous knowledge and experience about the customers you are looking for and you should get a positive answer to this question. If not it may take much time to show gain in their efforts.

9. Can you guarantee good returns?

This at last is a much tricky question and if they answer is yes they may not be qualified for. Since only Google knows what Google is going to do to their efforts and no one can guarantee what will happen. Instead, they should offer you case studies or average results their customers have seen over a certain amount of time.

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May 3, 2010May 19, 2010

You Actually Miss $3.60 Revenue for Each Fan If You Do Not Have a Facebook Fan Page

Facebook is one of the top social media community that has moren than 400 million of active users from all over the world. Business organizations have started targeting this social media community to improve their business online. To accommodate their business online with facebook, facebook has given an option to create their own facebook fan pages so that readers can get to know about their products and company easily. Download the FREE PDF: Learn How To Add A Facebook Fan Page under ten minutes! If you are still not using face book fan page for your business, you are losing quality leads for your business. A latest update says that if you are not having a facebook fan page, you are missing $3.60 of potential yearly revenue for each facebook fan. More over you are losing potential customers for your business. This article gives an insight of why to use facebook fan pages for your business.

Importance of Facebook and your fan page

You might be having a fan page on Facebook and must be having visitors also on it but it is also important to say that if you do not have over 200 fans in your target demographic, then you need to get it fast. You must be wondering about "Why". But you may further know it here by reading about What a Facebook Fan page can really do for your businesses.

Facebook Fan Page is an essential ingredient in your social marketing recipe. If your company does not have a Facebook Fan Page, you are surely missing the trick. Today most of the people spend their time online using social media sites like Facebook and Twitter because they get approximately everything from these sites, for which they are searching for.

These social sites offer a platform that is free and provides you with a large audiences of hundreds of million of people and heavy counting. With a population of so many visitors you can just imagine if you can manage to get only 1% or 2% of these users to your fan page. Exciting it feels but it can really create a magic for you and if you know the real social media marketing strategies, you can get more and more lead generated your business also.

How $3.60 for Each Fan on Facebook Fan Page

This is as per the new study released by social media management company Vitrue, that Facebook Fans are valued at $3.60 each. If you really have 1 million fans for your Fan Page that are valued at $3.6 million annually which means that if you miss out this fan page you will miss out $3.6 million annually. According to stats, a Vitrue manages more than 45 million fans for their different companies including that of entertainment, retail, media, etc. and their team collected the data from their client’s pages to go for their valuation of this.

The valuation started with the determination of the ratio between the impressions received by a single wall post and the number of fans of a page, the average of which was found to be 1:1. A $5 CPM was then applied on that data by Vitrue. It must be noted that this valuation was not constant. The ratios for some brands were found to be lower or higher than the average. The brands with higher ratios tended to do a better job.

Reggie Bradford, the CEO of Vitrue said that the main emphasis of this study was to focus on the importance of a strong Facebook presence for brands. The value that a brand can gain through Facebook fans is supposed to be huge.

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April 28, 2010May 19, 2010

Why to Measure Your Brand

As most of the consumers and customers looking for a particular thing or product will often search using the brand name of that product in their keywords, Key words Phrases and Brands can be related to each other for a common man searching over web for a product.

If you are really using your brand terms to represent your product, you will be on a successful path and have approached a first step to it. But it is often difficult to tell that if you are really winning out on your brand term or not. It is thus necessary to measure your brand success in the competitive world of internet marketing and for social marketing firm. If your brand is on the first rank in the search positions well the happiness is obvious.

But wait, is rank all that which can best measure your brand success, there are of course many other metrics which can determine your success. Here follows some of the measures to measure whether you are on the right track or losing out of your brand terms.

Metrics to measure your brand

This is to measure how well branded are you and how well and effective is your personal brand going on. First of all try to search on a Google for your brand term or it name or a leader in your field that best describe your brand. You can have a very effective measure by this method.

Compare ad serving frequency with your competitor’s ad serving frequency. If your ads are served less than your competitor on Google ad words you should surely need to make some budget changes. Also check out the number of positions your brand terms occupy. If your brand term or keyword is very competitive you could not be as successful as you could be.

Ways to get your Brand on top

Keep giving offers and keep an eye on the ways of promotion and ads you are providing for your brand. If you are providing a better deal with a better offers and best prices for your consumers than your competitor, you are surely on the winning tracks. Check out your ad copy and then heck out your competitors; make the effective changes if you feel that can provide you more consumers and customers.

Check out the organic tactics and if you are on top in the listings for your brand you are doing good job for your brand. Also measure the clicks you are getting on both that is organic and paid. Inspire more people to click on your organic listings by making a better offer there.

Select the best and effective key words for your brand. Do a research as much as possible to get the maximum keywords and try to concentrate on all. Be sure that you have covered all variations of your important keywords.

Identify your competitors. If you can get this list you are able to make the effective changes for your brands that your competitor is using and not you.

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April 26, 2010April 26, 2010

How to Choose a Marketing Ready Domain Name

First and the last impression which any website can get from its visitors is its Domain Name. A good Domain with a sensible meaning can get whole lot of work for a website alone.

The good and the marketing ready Domain name is imperative to the success of one’s website. You need a domain name to bring about an online entity and to direct all the potential customers who can build you a good business and strong internet marketing helps it a lot.

For customers to come to the site a good and marketing ready domain name is a must which will create a positive first impression.

Benefits of having your own Domain name

As discovered widely, there are lots of benefits of having your own domain name. Domain name builds up your own unique identity in your internet business. This will be with you as long as you will use it and want to use it. The greatest and most important benefit of having your own domain name is that you can always change the hosts as often you like and people will still be able to find you by simply browsing you with your own domain name.

As the free hosts and free sites offer long domain name, your own domain name will be comparatively short and people can find your site more easily.

You can get more traffic from your own domain name because more people can remember them and return to them often when they want. Also many of the search directories such as Yahoo only index websites with their own domain name. And if you have a good Marketing Ready Domain Name you are on the right track on growing your businesses.

Tips to choose a good Domain name

As Domain names are comparatively cheaper now days than before you should not have any excuses for buying one and just complete the first step in your web site campaign and promotion. You should choose a good one and to help it here are some tips, the smaller the better. Short domains are harder to find but if you can manage to get it, it is much easier to gain more traffic to your domain name as it is very easy to remember and harder to misspell.

Also try to get a name which is easy to remember and related to the products in your web site.

The keywords which are related to your site will have good indexing in the search engines and will help your search engine rankings. It is also better to get a similar name as of your actual business and company name. This will help more people to find out using your company and business name.

There are many extensions available online for your domain name but .com is best as compared to others. Try to get .com first or try some other similar keywords for .com.

Mistakes to avoid while choosing a Domain name

As it is clear that a good domain can bring your internet marketing business to touch the skies and a bad domain can get fall your same marketing business to the floors, it is also recommended to have good knowledge about what are the common mistakes people make while choosing a domain name.

If one choose a URL which does not make any sense or which do not relate to the site or is harder to remember, one should make it hard time to grow their business and find hard to get their potential customers online.

Many of the small businesses make the same and repetitive mistakes when it comes to choosing a domain name.

First and the most important is choosing the same business name. Many of them get the same business name without troubling to get a shorter one if it is really long to remember. Sometimes the names of the company are too long and are not easy to remember and their customers can have a hard time to remember it. Not keeping the best url available is also a big mistake that many faces while getting a domain name.

Many domain names that have been registered for years come back on the market after their owners fail to renew them. So it is not impossible that you can’t get the best domain for you.

Not using the available keywords which best describe your business is also one of the biggest factor which can affect the success of your online marketing, domains and business. Google and other search engines can find it more easily if the relevant keywords are present in the Domain names.

Not making your name simple and easy which is easy to spell and understand is also a big mistake some of the small online business marketing sites face. So try to use words that are easy to spell and are spelled consistently, as much as possible.

It is also a big deal for big businesses to register more than one domain that are similar and more frequently used to find your company and business. Although this increases some cost but can give more and more traffic from the customers which uses the alternate and similar names of your business.

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December 31, 2009October 28, 2011

Blogging Tips Learn About Website Traffic

If we know where the major online traffic coming from, we can easily improve our website rank in major search engines. Now with the advancement of Internet technology, there are many analytical and search engine optimization tools available online which provides analytical stats of our traffic, customers that reach our website daily and demographic stats for our global business.

Learn more about your customers demographics, what is the time when your website gets good traffic and what are the keywords which bring you the major traffic.

Web log analysis tools such as AWStats and Webalizer helps you in providing the details stats regarding your website traffic and also provides you the record of the keyword phrases which are helpful for driving traffic to your website.

This helps in providing keyword analysis for your website, efficiency of your keywords in bringing major traffic. Also it provides the requirements of customers and what products they really expect from your online website.

Google analytics for your website traffic

Google analytics provided by Google describes most of the information related to the traffic that reaches our website. For this we have to install simple piece of code that is provided by Google in our website when we register our website in Google using our Google account and Google Webmaster tools. Google analytics provides us with the major traffic sources for our website, where the traffic has come from, keywords which resulted for our website appear in search engines, click through ratio etc.

This gives us a clear idea of our achievement of our Internet marketing strategies like pay per click campaigns, link building with other sites etc.

Learn major search engines view of traffic

The most important thing to learn is what major search engines expect for your website. Generally major search engines like Google, yahoo, Bing etc expect unique website visitors for your website and provide ranking based on your site links and back links for your website.

Google checks for your website traffic and penalizes if we are using more of traffic providing sites, pay per click mechanisms. What Google expects is visitors for your website based on your keyword niche, more visitor stay in your website and back links from websites which are similar to your niche keywords.

Learn more about website traffic from these articles. Which statistics you should pay attention for your business Understanding the website traffic and analyzing traffic on your blog Focus on your best traffic

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