In the past years Pay per click marketing has been a quick and easy solution for businesses to generate leads. But to do paid advertisements is no long-lasting and holistic marketing strategy to depend on!
When you do PPC than you generate leads as long as you pay. When you stop your PPC campaign then you will not generate leads anymore! As simple as that!
Nevertheless PPC are still a great vehicle to get the word out but only when they are incorporated within a smart and holistic marketing strategy.
The proven and successful inbound marketing strategy is a great way to generate high quality leads. Therefore inbound marketing is known as the “riskless” marketing strategy because of the activities done which are long lasting and bring an increasing stream of future customers to your offers.
Why is this inbound marketing such a great way to generate leads?
With inbound marketing businesses earn their way to the customer, by publishing helpful information on a blog, in social media and forums.
Inbound marketing includes Blogging, Social Media, Lead Conversion, Lead Nurturing and Closed-Loop Analysis.
How can Inbound Marketing help you?
A. It saves you up to 62% of your marketing budget
B. Makes you stand out of your competition
C. Helps to generate a massive amount of leads
D. Gets you up to 55% higher lead conversion rates
E. Increases your customers and sales
Example: The backbone of successful inbound marketing is the content creation strategy. To create outstanding in a corporate blog improves the trust, visibility and traffic to a business online. Published articles once done are literally online forever, are indexed through search engines and can be found from future customers.
The more articles you publish the more „digital outposts“which you build for your business and you get an increasing stream of future customers to your offers.
Businesses brand them self by creating and publishing original content. Businesses that create and publish remarkable content on the web and in social media:
• Establish thought leadership
• Elevate brand visibility and buzz
• Boosts SEO
Blogging has great advantages and here are the most important:
Blogging companies get up to…
1. …55% more Traffic
2. …97% more Inbound Links
3. …434% more indexed pages in search engines
4. …25x times more business leads
A seriously executed content marketing strategy can be responsible for 25x times more business leads and boosts your revenue by up to 40%!
Infographic: The Rise Of Content Marketing
PCC can’t deliver such results!
But you can incorporate Pay per Click Marketing into your Inbound Marketing Strategy.
Some thought how you could use PPC to increase your visibility:
PPC drives you quick results and you can use it to bridge over the time until your content marketing starts to show effect.
To get a better idea of what your audience is looking for before they hit your website and to adjust you’re SEO, you could start a PPC campaign. Look at the initial keyword data in your Google AdWords account and see which keywords have the highest click through rate (CTR). So you get the most popular keywords and custom tailor your content and your next PPC advertising.
You should bid on your own corporate terms, for example your business name or the names of your products. So when a interested person is researching online for your business, products and services the chances are good even if you are not in the top five Google Search result they will find you through your PPC ads.
Especially for local businesses PPC is a great way to get a targeted location based positioning to attract locals to the business front door. Local businesses can do advertising for a very specific location and do bidding on keywords related to this location. So they get laser targeted traffic from people who are maybe living around the corner in the next street.
There is not only Google AdWords where PPC campaigns can be done to reach the buyer persona in a great way.
Businesses can also do PPC ads on Twitter, Facebook and for B2B on LinkedIn.
One more thing to keep in mind when doing paid adverting!
Take care to prepare a great offer on your landing page to motivate those prospects to leave their contact to follow up with them later and to get them into the lead nurturing process to convert them to sales.