Social Media marketing has influenced the marketing strategies of business organizations online in recent years.
Almost all of the niches are now using social media marketing for their business promotion online. There is heavy competition in these social media sites as well on grabbing advertisers to market through these sites.
Newly emerged social media sites Google+ and Pinterest have been the major social media sites to watch in recent days. Many say Google+ is ideal for business where as there are experts describing Pinterest as one of the major social media competitors for business online. This article gives a glimpse of using these two social media marketing sites for business.
Identifying the right Social Media Sites for business
Everyone in the marketing world online knows about the advantages of social media marketing and how it can cut your marketing budgets if identified correctly. Previously there were very few promising social media sites such as facebook and twitter which are used by businesses for social media promotion.
But as days went by, top Internet organizations such as Google came up with Google+ with wide range of features for business organizations. Companies are now trying to cap their market share from these fast emerging social media statistics. Inbound marketing experts are now planning to use these social media sites for business lead generation.
Not only recent statistics suggest that Pinterest has also been used largely by organizations for their business promotions. All these social media marketing promotions for lead generations are only started after indepth analysis by marketing experts online. But what are these analytics which led to these decisions? Well an overview of the next paragraph will let you know why Google+ and Pinterest are valuable for business online.
Generating business leads with Google+ and Pinterest
Google+ has brought interest of millions of people online with the type of launch that they have made. Google has taken some of the best steps to create interest in users while launching Google+. Likely within the first 3 weeks of the launch 20 million users started using Google+.
Moreover Google+ profiles and stats have been remarkable and Google started indexing Google+ content. Another interesting stat is that 63% of Google+ users are male and sites that use Google+ started getting 3.5 times more traffic than the sites that haven’t used Google+ for their sites.
Google+ has been prominently used by software developers and college students which brings into the fact that Google+ has a wide range of influence on students and working software professionals.
One important stat that is very much useful for businesses is that 40% of marketers suggest Google+ as prominent tool to promote their business as it is expected to reach 400 million users by the end of this year.
Another prominent social media site Pinterest also managed to gather 10.5 million users as on February 2012. This made businesses eye on Pinterest to promote their business.
Not only for the number of users, Pinterest has prominence for re-use as 80% of pins which are done in Pinterest are re-pins. This means if you are successful in bringing interest to a small group of people using Pinterest , your business many go viral.
Also Pinterest has the power of retaining users similar to facebook and twitter which can be observed from the stat that users have increased by 145% from the month of January.
Another stat that is surprising is that 80% of Pinterest users are female and this is one of the successful social media sites that have brought female interest. If your business is a trending topic, then your business is likely to generate quality leads.
Another important stat that will generate interest in advertisers for business lead generation is lead conversion rate. Lead generation conversation rate in Pinterest is 15% compared to 9% from Google+.
Infographic: Google Plus
So putting altogether you should be strategic and take expert opinion while promoting your business through Google+ and Pinterest. Take the expert opinion while make social media promotion through these social media sites. Generate quality business leads from these emerging social media sites and stay ahead of your competitors.
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