Where Is The ROI From Social Media?

Main Motto of social media
Main motto of Social media networking sites is to connect with people at different parts of the world by taking the advantage of Internet. Later as social media networking gained popularity, Business enterprises started making use of these social media networking sites as one of the online strategy for making business with their users.

facebook social media, Flickr, Get found in social media, inbound marketing, linkedin, ROI, social media marketing, social media strategy, social networks, twitter for marketingSocial Media as Platform for Business
Social media is not treated as free service by the business organizations:

Though social media is free service solely intended for developing social networking, business organizations never think it as free because they invest financial resources, technical as well as human resources in to this process for promoting their business products.

Some of the best ways are like giving discounts, gifts to the people who purchase through their site etc. Hence it is not free for organizations as it involves some resources and hence it expects some ROI.

What type of ROI can be expected by the business organization on social Media?
Some of the guaranteed return on investment (ROI) for the business organizations will be Brand image, can easily provide service to their customers, can collect valuable feedback from their customers, Increase of new customers for their business, Introduction of new products and services to their customers etc.

These benefits when put together make social media networking a crucial player in business networking.

Information Published on social media reaches the world in Minutes:
Business enterprises should not forget that the information through social media can reach the world easily than any other type of media. As now days due to the growing popularity of social media, mobile companies are also designing mobiles with an application of accessing social media on mobiles in order to attract customers. Hence there is huge growth of social media that can be expected in coming years.

What does business organization do for ROI on social media?
Some of the statistics that can help business organizations are:

1.How many visitors are turning into customers for their products.

2. Collecting the people information who visits their websites also called visitor analytics.

3. Analyzing the investment and changing the strategy to increase the Return on investment.

4. What strategy should be followed to attract new customers?

5. Finally able to decide for what purpose people are visiting their site either for information or purchasing or for services so that the organization can take a decision on further involvement towards their business on social media.

Hence, ROI for the business organizations can be in the form of Increase in Brand image among the world, Increase of customers and also it can be in the form of valuable feedback from customers.

For more on social media visit the links given below

Social media business who is doing it well
Social media networking and roi
Social media roi

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7 Reasons Why To Have A WP Blog As A Website

7 Reasons Why To Have A WP Blog As A Website

Construct your website in the context of an Internet marketing strategy.

Build your Marketing Optimized Web Presence with WordPress!

With WordPress, one of the most popular content management systems (CMS), you got everything you will need to build a marketing optimized web presence.

1. When it comes to administration and customization WordPress offers a lot of flexibility.

2. With WordPress you can use Pages for your static content and Posts for your blog entries.

3. With Pages you can create subpages which allow you to create an optimized hierarchy of your content.

4. With WordPress, you are able to select a specific page to be your home page (index page). The included categories and tags make it easier for your visitors to switch through other pages of your web presence.

5. With WordPress you can choose to custom build your personal unique theme that displays your Posts and your Pages SEO and design optimized.

6. WordPress is a very SEO friendly CMS. With free available WP SEO Plugin you can enhance WP to help to get better found online.

7. Use WordPress Plugin for even more features. WP Plugin is free and you decide which one you need to use and which one not. To know which WP Plugin to use can make a difference if get found online, how fast and where or not!

With WordPress you can build an effective marketing optimized web presence which is usable for your visitors, includes navigation, a corporate design and is search engine friendly as well.

Watch this video to learn more!

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You Got The Power: Use Inbound Marketing And Win

In the past sixty years inbound marketing dominated the business behaviour of companies.

inbound marketing, internet marketing, marketing consultants, online marketing, social media marketing, inblurbs.comOn search for new customers they made TV and radio commercials, mass snail mail, newspaper ads, outbound phone campaigns,  direct selling from door to door and with the upcoming popularity of the internet mass email and spam.

With the upcoming of the internet the behaviour of the consumer started to change as well. The consumers went online to research for new products services and bargains.

The behaviour of searching for services and products online has produced a new kind of consumer focus.

The consumer is not dependent on the old school outbound tactics to tell them if a product is good for them anymore. The today consumer doesn’t want to be disturbed anymore from companies through outbound activities. Call blocking and commercial filters for TV are some indicators for this.

The rise of social networks made this behaviour much stronger. The today consumers don’t depend on marketing outbound messages anymore. During the past years they build their own Advertising – SPAM filter and do not react anymore to the outbound strategies from the past.

Today they ask friends from social networks, people who they know and trust, about product and service recommendation and today they have such a tremendous set of tools to sort out the companies with a poor product and customer care from the one who listen and communicate with them.

In these times where nobody can hide anymore, and even if a company try to hide they will loose! Today trust and communication is important more than a fancy commercial and big marketing budget.

Today the time has come where brain is more powerful than marketing budgets to gain respect, trust, and credibility and to do business.

Watch this video below to learn more.

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6 Social Sites To Drive Traffic To Your Blog

Social media networking sites are becoming a platform for promoting products and services for companies to acquire new clients and also to drive traffic to their websites.

blog Content, blog posts, blogging, blogging tips, business blogging, facebook, facebook social media, FREE Traffic, Get found in social mediaThese networking sites are gaining popularity because of its millions of users and easy to make use of tools and services of this networking sites. The most popular social networking sites are Facebook, LinkedIn, Twitter, Digg, Reddit, stumble upon etc.

These websites are rated high by major search engines like Alexa and Google. It is easy to drive traffic from these networking sites through latest SEO and blogging tools. With the help of these networking sites, it is easy to build good relationship with the people through good content and honest reviews.

1. Face book:
Face book is one of the best social networking sites. Facebook plug-in can be developed and integrated with your website to make people understand more about your products. Once customers started using this plug-ins, it is easy to drive more traffic to your websites or blogs.

2. Linked in (word press Blog integration):
LinkedIn helps in a site hosted for professionals to share information regarding various products and profiles in Internet. LinkedIn can be integrated with your website and also helps in starting a group and discussing more about your industry. This helps in driving more traffic to your site.

3. Twitter:
Twitter is another good social community that has millions of active visitors. One can start groups in Twitter for their keyword niche and start driving traffic to their websites or blog. Traffic can be expected to the website by constantly increasing the number of followers in the twitter by actively posting of good content regarding the products, building relationship with other twitter user by following them and making a friendly request to visit the website by giving a link. The retweets show the content is more valuable which is shared with their networks of the other users of twitter.

4. Digg:
Digg is one another site which helps in sharing links. Once you write good article or want to share video, it is easy to share them on Digg. And by creating good content, you can get more Diggs for your website which helps in bringing more traffic to your website or blog. If you article has most Diggs, it is shown in Digg home page.

5. Reddit:
Reddit is one another social community site which has millions of readers who are looking for latest content in various keyword niches. Submitting your links to Reddit helps in bringing more traffic and readers for your website or blog.

6. Stumbleupon:
Stumbleupon is one good site which is similar to Digg. In Digg when visitors like your article, they Digg it and in Stumbleupon they stumble it. As your website links get more Stumbles and Digg’s, your website will become more popular for keywords and makes your website to be in top pages of search engines.

For more information related to Social sites to drive traffic to your website or blog, visit the links given below

Social networking sites for business
50 Social Sites that every business needs presence on
Most popular social networking sites for business

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3 Reasons Why To Do Guest Posts

Writing guest posts is nothing but building back links to your site and also grabbing new visitors attention on your website with a good guest post.

blog posts, blogging, blogging tips, business blogging, Get found in social media, guest posts, inblurbs.com, inbound marketing, internet marketingGuest blogging provides good traffic for any website which has good content but lacks in quality back links. Through guest posting your website can be exposed to new people with whom you can build good relationship and make them followers of your site. By posting relevant content which suits your blog or website in which your

Guest posts makes your content interesting and helps in building relationship with the other followers of the blog.

The 3 reasons why to do guest posts are:

1. To Increase the number of followers:
If you are new to blogging and if you are in need of increase of traffic it is easy by writing guest posts in other blogs who already have good number of followers. Owner of the site or blog will also feel happy to find new information in his blog and provide you with a chance to put a link to your site in his site. This will increase substantial traffic for your site.

2. Sharing your tastes in other fields:
Guest blogging makes you possible to share your tastes on other relevant keyword niche sites which have hundreds of readers interested in the content. For example if you have a taste in tourism and if you are interested to write a article then you can choose to write a guest posts in one of the site which has good followers .This also helps in SEO optimization.

3. This can be beneficial to both the owners of the blog or site:
If you write a good post relevant to the content of that particular blog it can be possible in return asking the other blogger to write a new post relevant to your blog. This helps in sharing good content, relevant articles and creates interest in the followers.

Making a good content relating article gives a meaning for the guest posts and hence it will be helpful in increasing the traffic by attracting new people to visit both of your websites or blogs.

How to maximize benefits of guest blogging
Little known seo benefits of guest blogging
Benefits of guest blogging

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Video How To Find Qualitative Twitter Followers

When it comes to the question how to get a large amount of Twitter followers in a short time period? Your focus when inviting people to your social media network should be more on quality than on quantity! You need to focus on your targeted audience and to get them onboard, people who are interested in your business which could become customers on the long term.

Social media is also a numbers game for sure. The more people you have to follow you the more chances you get to make business with. To achieve a high number quality network of followers need time.

You can start by focus on your audience and invite them to your, Twitter, Facebook, LinkedIn and so on. Watch this video below to get an idea how and where to find people who could be interested in the things you have to offer.

Do you have any tips for how to use Twitter? What are they and how do you use Twitterfor your Business?

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How To Spread Your Message Laser Target For FREE

When it comes to content creation than the question on how to spread the content I create effectively? Today there are several opportunities to spread your content [blog posts, video cast, podcasts, etc.] through social media.

One of the most popular ways to spread your video content for example is YouTube. With yoiuTube you can upload video and video casts of up to ten minutes. You can insert title, description, tags and categories to make it easier for your video to get found f your targeted audience. If you choose to spread your video to more than one video hosting site, you can use TubeMogul.com which helps to spread your video to several video sites.

This gives you more chances to get seen and then visited by interested people. Spread your content also through social media, with Facebook, LinkedIn and Twitter. Booth networks offer helpful tools to get you and your content connected to these platforms.

For example, you can connect your WordPress blog and your Slideshare slides and videos to LinkedIn for Free! To Learn more about ways to spread your content and generate Free traffic to your web presence download FREE Report: 12 Powerful Ways How To Get Massive Traffic To Your Web Presence

There are also further free tools you can use, such like Ping.fm. With Ping.fm you can more than forty social networks spread your message for FREE Learn how you can use Ping.fm to

Let More Than Forty Social Sites and Networks Spread Your Message For FREE

Do you have any tips for how to Spread Message For FREE? What are they and how do you Spread Message For FREEfor your Business?

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Google Opens Social Search To Find YOUR Business

Google Social Search, social media marketing strategy, social networks, inblurbs, inbound marketing Google has begun experimenting with Social Search. And has open up in beta for all Google users. Google Social Search will surface search results from social streams like bookmarks, blog posts, photos, video and social networks. This is a very big step.

Before a couple of month Google, Bing and Yahoo announced to include search results from social media. These steps from Google, Bing and Yahoo can help you to get better discovered online. Because of social media marketing strategy this Google Social Search and the inclusion in the search results of Bing and Yahoo can become a booster which additionally spread your content online and helps you to become more and more visible in front of your buyer persona!

More and more businesses have understood that it is important to engage in social media or they will be left behind of their customers. If you are out of sight of your customers you practically do not exist for them and they forget you and you can loose business. Moreover more and more people have friend networks for example on Facebook and these connections can benefit you if you are only on their radar.

If you are within these connections, to spread your message to your potential and future clients is a breeze and you possible reach more and more people with the power of networking, recommendation and word of mouth.

For your business you can do these steps today to ensure Google, Bing and Yahoo will include your messages and your content you spread through, your blog, Twitter, Facebook and LinkedIn.

Step 1. Produce valuable and remarkable content and post it to your blog. Think about what your customer benefits. Don’t try to sell! Inform, teach and be helpful. When your potential clients recognize you as a valuable source and as an expert in your field they will trust you and buy from you!

Step 2. Spread your content to Twitter, Facebook and LinkedIn How to do this with LinkedIn? LinkedIn offers an ‘Associate Your Blog’ feature, where you can associate your self hosted WordPress blog. Each update of your blog will automatically be visible on LinkedIn also. If you use a self hosted WordPress blog, than simply associate it with LinkedIn.

How to spread your content to Twitter? With this WordPress Plugin ‘Twitter Tools’ you can update your Twitter account hands free every time you post a blog! You simply go to your WordPress Plugin section and search for ‘Twitter Tools from Author: alexkingorg. Crowdfavorite’ and install and activate it. Now go to Setting and insert you Twitter name and password and you are done! Now every published blog post will be automatically delivered to your twitter account. [If you have no self hosted WordPress blog, or even you have no blog, than you should consider implementing one for your business. You can go to WordPress.org and download it for free. The installation takes up to five minutes.]

To deliver your posts to Facebook is easy as well! You login into Facebook select to associate your Twitter account with your Facebook profile [You later do the same for your Facebook Fan Page] and also here will appear your new blog content.

This solution set above is free to use, you only need to do it. Twitter, Facebook and LinkedIn are free, WordPress and the offered Plugins’ are also free.

These three and very easy steps from above need about one hour to make them work. Thereafter this system works for you night and day 24/7 and can bring you additional exposure, additional prospects and clients, as long as you produce quality, helpful and remarkable content.

Do you have any tips for how to use Opens Social Search? What are they and how do you use Opens Social Searchfor your Business?

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7 Reasons To Have Your Business On Facebook

inbound marketing, internet marketing consultants, search engine marketing, online marketing, social media marketing, inblurbs.com Facebook is though popularly known as social networking site, it is gaining importance for its loyal users and not with the spammers. It is necessary for online business to be associated with the facebook because of its popularity and features of facebook.

The advanced features of facebook include the unlimited number of fans in Privacy, fan page, can send updates, links, pictures , images at a time for about 20 members, News and minifeeds, status updates etc. It is not necessary to have prescribed number of fans to enroll in facebook. So if you have business online it is necessary to be in facebook.

Advantages of using Facebook for online business Online business has several advantages if it is integrated with facebook. Seven advantages of having online business on Facebook are:

1. Getting Loyal customers for products: Facebook is known for its loyal users rather than spammers which is the most common thing in the social networking sites. Spamming is not seen more in facebook and hence we ultimately get loyal customers for the products of our business.

2. Advertising company Products all over the world through Fan page: Fan page allows creating company’s brand, logo, and products to connect with more people all around the world.

3. Driving more traffic to blog: As Facebook is followed by about 350 million users, one can get huge traffic instantly by providing a link for your websites. This strategy brings new customers to your  online business.

4. Update and advertise about the new products: This acts like a platform to make people know about new products and constant updates about your products by company.

5. Uploading of Photos, videos for free: Facebook allows you to upload photos, videos, audios for free and this increases the number of people to the website as it may provide better services for which a customer expects.

6. Building relationship with people: Facebook helps in building brand image of the company and building strong relationship with customers.

7. You can provide service: As the service sector now playing main role in getting customers satisfied and make them purchase new products of one’s company, it is necessary to provide a quality service to the customers. Facebook makes companies to know the needs of the customers, receive reviews and feedback from customers which help in building relationship with customers.

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Why You Should Develop A Fascinating Story For Your Brand

b2b blogging, attract more customers, B2B Blogger, blog Content, blog posts, blogging, blogging tips, business blogging, facebook social media, Get found in social mediaCustomers are the king of any business because they can uplift any company and also they can lead to the downfall of a company. Attracting the customers is very important for every business. Because of the increasing competition among the companies of particular Industry, companies and online businesses are searching and following different Internet marketing strategies to attract customers towards their products and increase the brand value of their company.

These Internet marketing strategies helps in increasing profits to the company.

Advantages of Fascinating Story on product Developing a fascinating story on your newly launched products is one of the strategies of marketing the products of online company which will enhance the brand image of your company. A fascinating story may start Viral marketing of the product which is one powerful way of Internet marketing for your company.

Fascinating story can be implemented through the help of print and electronic media and online social networking media. This is becoming powerful tool to many online companies as customers are also being attracted quickly to these types of advertising strategies. Hence these marketing strategies help in marketing their products very quickly and easily.

Profit and Wealth maximization from fascinating facts on products Since, the main motto of many companies and online businesses are profit and wealth maximization, these fascinating facts and stories on their products helps in improving their products sales and brings new customers to their business.

Many customers look for fascinating facts and look to try new things. These new and fascinating stories help new customers to test your products. Now a days people are attracted to the companies which are showing social responsibility towards the society like following the eco friendly rules and saving the environment, educating customer with some important information through their advertising campaign of their products, Providing gifts and discounts on the products in the form of competitions etc.

The satisfaction of your customer towards the product of your company by providing best quality at low price and reducing the cost of production can also increase sales. Development of fascinating story works like a viral marketing which can be easily spread among the public and which leads to free publicity and hence, developing a fascinating story will increase the sales and brand image of your organization in the society and also increase the profits of your organization.

Do you have any tips for how to Develop A Fascinating Story For Your Brand? What are they and how do you use Storiesfor your Business?

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4 Points How Facebook’s Web Integration Can Boost Your Business

inbound marketing, internet marketing consultants, search engine marketing, online marketing, social media marketing, inblurbs.comFacebook has become the best social networking site with millions of users. Facebook has become the platform for online business and became the easiest way to sell the products and finding the new customers for business.

Facebook has millions of users because of its vast number of applications, and also enrolling in the facebook is of free of cost and it is easy to use facebook.

Likely, many online businesses are attracted to facebook by creating their own applications using facebook plug-in and using them for their business purposes. Now a days facebook is being treated as money making social networking site and hence investors are showing interest to advertise there products through facebook.

Boosting online business using facebook

1. Facebook to connect people: Facebook is treated as powerful marketing tool for all types of business and the newly developed applications of facebook allows people to connect and directly login to the website of their business. Facebook plug-in helps people to directly to connect to website using their facebook logins and without the need for providing any personal information.

This helps in capturing leads and new customers for your online business.

2. Facebook acts like a platform to increase the traffic for your website: Facebook allows third party to keep its applications or websites on their facebook page and this will help to increase traffic for your website if you have built your own face book plugin for your online business. This is advantageous because facebook plugins are free of cost.

3. Facebook acts like a viral marketer: Through facebook connect when once the website or blog gets installed in the site the users can log on through their facebook login ids and can post there links or posts of the site or blog through plugins to their news feeds. These links can be made available to the other followers of users and this helps in sharing of online business website with new people.

4. Facebook in mobiles: The technology is improved and now the mobile companies understood the importance of face book and they are now making them available in the mobiles to attract the customers. All the latest mobile phones like IPhones, Blackberry have facebook shortcuts installed in their screen desktops.

 

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Are You Remarkable?

inbound marketing, internet marketing consultants, search engine marketing, online marketing, social media marketing, inblurbs.comOnline Business can be remarkable and also can run successfully for a longer period of time by adopting efficient Internet marketing strategies. The trends in the market change from time to time and likely the strategies should also be changed accordingly by the business organizations along with the growing competition.

For any business organization before entering into marketing of their products, they should know how to use the resources of marketing like social media marketing, viral media marketing, Twitter marketing etc and also should maintain well designed website which can solve the needs and queries of customers about their products.

Elements for remarkable online business

The following are the elements which should be maintained by the organizations when they enter the field of marketing through online to make their online business remarkable.

Good Marketing Plan Many Business organizations though they have a good quality of product they cannot maximize sales due to lack of planning and improper marketing strategies. Hence by knowing different types of resources for marketing their products, they can make their business remarkable with huge number of customers.

A Good Marketing Plan involves SWOT Analysis of the organization SWOT analysis is nothing but knowing the Strengths, Weakness, Opportunity’s, Threats of the organization one should be able to know all these things to make there online business remarkable.

Try to convert Brand Switchers to Brand Loyals: In any business organization, there consists of two types of customer’s name brand switchers and brand loyals. Brand loyals are those who try to stick to one brand and they don’t choose for another brand of similar products. Brand switchers are those who always try to switch to change their brand of use from time to time along with the changing business trends.

So one has to take care to make certain measures to maintain brand loyals to stick to their brand and also try to develop a good quality of product which makes brand switchers to become brand loyals.

Efficient use of Media: Efficient use of media makes your online business remarkable than your competitors. Use of media for publicity of newly launch products, asking reviews and feedback from the customers of your products, advertising of your products brings huge number of customers to your products.

The Quality of Service you provide to customers: Your website should be able to solve the needs and queries of the people who visits your site and should be fulfilled with all information regarding the company a customer needs. You have to attract the visitors in such a way that they should be able to become permanent customers for your business products.

Know Your Competitors: For making any business remarkable you have to know your competitors of what type of quality of product they are maintaining, service they provide to customers and by this you can overcome some problems in business.

Do you have any tips to be Remarkable? What are they and how do you manage this for your Business?

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5 Steps How To Get FREE Traffic From Flickr

Flickr is an image and video hosting website and online community. In addition to bring a popular website for users to share and embed personal photographs.

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5 steps to get free traffic from Flickr.com:

  1. Go to Flickr and register an account with your name (should be your domain name, for better recognition).
  2. Customize your profile, add your photos, etc..
  3. Upload your pictures from which you wish to show them in the public.
  4. Insert a title and description.
  5. Include up to 9 keywords to your images alt tag (can be your keywords from your website).

You are done! What happen now? So Flickr is a great source for information and photo, Google crawl it more often and gives it a higher relevance. When now Google crawl Flickr it will discover your photos with your title, description and tags (keywords).

Google indexes your photos and when somebody searches the ‘Google Image Search’ and type’s one of your keywords than it’s possible that one or more of your photos appear and the user clicks on it and will be redirected to your Flickr profile or your web presence.

inbound marketing, internet marketing consultants, search engine marketing, online marketing, social media marketing, inblurbs.com With this easy strategy you are able to drive a great amount of traffic to your web presence and it can help to get a good ranking in the Google image search results, all for FREE.

Do you have any tips for Flickr? What are they and how do you use Flickr for your Business?

 

 

 

 

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6 Steps For Free Traffic With Squidoo Lenses

What’s Squidoo? “Squidoo is a free publishing platform and community that makes it easy for you to create “lenses” online. Lenses are pages, kind of like flyers or signposts or overview articles that gather everything you know about your topic of interest–and snap it all into focus. (You’re looking at a lens right now). It’s a super simple, fun and powerful way to share your interests, build your online identity and credibility, and connect with new readers and friends.

It’s all free, and you could even earn a royalty for charity or yourself.”

inbound marketing, internet marketing consultants, search engine marketing, online marketing, social media marketing, inblurbs.comSquidoo is a very flexible tool in which you can include every topic that you have in mind. You can choose which kind of information you like to include. You can create Squidoo lenses literally about anything you have in mind and you are interested in. You can present your business, you can setup a Squidoo lenses for any of your products and services separately, etc…

The best way to enable Squidoo for your business is to start using it. It is very simple and within 20 minutes you can have your first Squidoo lense up and running.

To market your Squidoo lenses the same rules apply like for ordinary website.

Here are some of them to boost the traffic of your Squidoo lens:

1. Choose keywords for your topic. You can do this with https://adwords.google.com/select/KeywordToolExternal Pick the right keywords to get a high ranking. Search engines love Squidoo as an authority site.

2. Share your ratings and the comments. Lenses are ranked by a popularity vote. It can help to spying at other, similar lenses built by other people to increase traffic to your own lenses. Rate them and add them to your favourites and leave a comment.

3. Link multiple lenses together. You can create as many lenses as you want and include as much content as you want. You can create new lenses every time you write new blog post. This can increase your ranking in the search engines as well.

4. Bookmark your lenses on social sites. Get backlines from social and media sites like Digg, Stumbleupon and Del.icio.us this can help you to get more exposure within these communities and to get possible ratings and reviews.

5. Update your lens. When you update your lenses inform your visitors about this. The nicknames and photos of people who have favourite your lens you can see in Squidoo. This also boosts your traffic.

6. Engage in Squidoo groups. Join Squidoo groups and expand your exposure, this will help to grow your marketing reach. Squidoo is a great way to get additional free traffic to your web presence. Invest 20 minutes of your time and set the beginning to generate more traffic. Build your first lens now and have a lot of fun like I have every time I do it.

Do you have any tips for Squidoo Lenses? What are they and how do you use Squidoo Lenses for your Business?

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Brain vs. Budget = Inbound Marketing

Inbound marketing is nothing but marketing of products with the help of Internet applications which changed the life styles of people around the world.

With the help of social media networking sites in specialized ways like uploading of videos in you tube, blogs, websites, viral marketing, email marketing etc, inbound marketing can be successfully implemented for your online business.

In Outbound Marketing, people use advertisement campaigns by publishing ads of their products through print and electronic media.

Inbound marketing and Outbound marketing are very much useful for online business, but depending on success of your online marketing strategies, budgets should be appropriately allocated.

Activities of inbound marketing and outbound marketing

Inbound marketing and outbound marketing are both powerful marketing strategies. But during recent years inbound marketing received good popularity and used by most of the companies. Let us see some of the functionalities of these marketing strategies.

Modes of marketing: Inbound marketing markets your products by providing the information of the qualities of the products to the visitors who visit your website and they motivate the visitors to turn down to customers where as in Outbound marketing, there is a chance of interruption rather than motivation because marketing campaigns involving outbound marketing are mostly through print media and electronic media.

Cost of campaigning: Inbound marketing is cost effective than that of outbound marketing and usually inbound marketing acts as long term investment for the companies where as outbound marketing is somewhat costly and its campaigns may or may not work successfully.

Determining Time limit: In inbound marketing usually content published retains with in the company’s website and it help for increase in page rank by Google and yahoo through search engine optimization techniques whereas the content published in outbound marketing generally retains for smaller period of time compared with the inbound marketing.

Attention of Public: In inbound marketing generally a company describes and provides information about their products with the permission of users where as in outbound marketing it generally makes calls there is also a chance for interrupting the customers they may use no call registers, caller id’s to block this type of calls so the target may not be reached as expected.

Return on investment: Inbound marketing has gained more importance than outbound marketing because Return on investment is higher in inbound marketing compared with outbound marketing because inbound marketing uses social media networks which provide account for free and there we can get more customers for our products.

Getting more customers: Inbound marketing is able to get new customers for the products by understanding the needs, desires, and by providing service and building relationship with the users and turning them to customers for their products whereas in outbound marketing there may be no greater chance of building relationship with customers.

More information about the products: Inbound marketing is helping their customers to provide good and important information according to the queries of the customers where as in outbound marketing there may not be possibility of providing information to each query of the customer.

Do you have any tips for Inbound Marketing? What are they and how do you use Inbound Marketing for your Business?

Free report: Get found and get leads the smart way.

hubspot image 300x224 You Got The Power: Use Inbound Marketing And Win

Downlod the free report here

Let me know what you think and comment below. I’d love to hear from you.

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inBlurbs Inbound Marketing Agency