inbound marketing | inBlurbs Inbound Marketing Agency

July 26, 2011October 7, 2011

Hotel Industry increase revenue the smart way. Participate in Social Media!

The use of social media for business is a great way to get seen from your target audience. The most important part before engaging in social media marketing on social networks like Twitter, Facebook and LinkedIn is to know where the target audience is, what about they communicate, which challenges they have and what they expect from your industry!

Hospitality industry is no exception. Specially where it come to the most important point of any business “Service”, the Hospitality industry is living of it. In the Hotel and Restaurant business only those are successful which have a great service. This is the most important measure!

Hotels and Restaurants are dependent on satisfied guest and customers. They are dependent on an open and constructive dialogue with their customers.

Social media has opened a lot of opportunities for the Hotel and Restaurant Industry to get and to stay in touch with their customers and future new ones.

Worldwide big and small Hospitality companies utilize the power and the benefits of social media for marketing and communication purposes.

Why to use social media for hotel and restaurant?

When people research for products and services they go online first. No matter if they research for a Hotel or a Restaurant. They go to Google search to find them! They look for good ratings, pictures and videos to get an impression about the organization. They ask their friends on social network about their opinion of a hotel or restaurant, only to name some examples here.

Get in into a conversation with your existing and your future customers by sharing helpful and interesting content in social media, your corporate blog and on the internet.

Communicate with them without boring them with marketing blah blah. Just be there, be helpful and stay visible when they are ready to become your new customers and you do not need to sell to them anymore. Moreover you will attract them like a magnet!

Here are some ways how to use social media for Hospitality industry:

1. Twitter for customer service, for example to extend the concierge services or solve issues.

2. Mobile devices. Keep customers updated if they are in the hotel or restaurant or have booked. The customer can be alerted of special deals, new meal or be invited for a free drink at the bar.

3. Give special deals only to Twitter, LinkedIn and Facebook followers. This is a great way to place un-booked rooms and to fill the restaurant quickly.

4. Offer a hotel and restaurant blog to give your guests the opportunity to leave comments and feedback so you stay in touch with them and your potential new customer can see that you are willing to do the best service for them.

5. Show doesn’t tell! Show your hotel and your restaurant on YouTube.com, on Facebook and Flickr. Show your rooms, special decorations and pictures and videos of special events!

Here are some of the most popular examples:

Marriott International

The Ritz-Carlton

Hyatt Hotels

Fairmont Hotels

Millennium Hotels

Marketing Takeaway Tipp: Hospitality industry is the perfect example of service orientation! Step into direct conversation with your target audience in social media, your corporate blog and on the internet and they will tell how and what they want to buy from you. Just listen, participate and take action.

Download our FREE Facebook Marketing eBook here:

Here a further helpful sources about social media marketing in Hospitality industry:

July 20, 2011October 7, 2011

Interested in Marketing Help but Marketing Challenges NONE

Every day we generate leads through our various landing pages online. We offer helpful information for free download. The most traffic, about 60% we receive from Google to our blog articles.

When the visitor lands on our landing pages we ask some question for lead pre qualification. Questions like “What’s your biggest marketing challenge?” and we get various answerers to this important question.

Answers like:

Attracting new clients
How to put it all together? I need to find a resource that puts all the pieces together in one place.
Being seen
Reaching the various audiences within multiple age groups
Getting new clients
List building
Traffic
Leads
Consistent source of qualified leads.
Reaching the right customers
Finding clients
Get new clients
And some much more!

These above are all legitimate answers.

But today one answer captured my attention. On the question “What’s your biggest marketing challenge?” the lead wrote “none”.

Mhhhh. No marketing challenges?

It is a challenging thing to know about issues and to fix them but it can become dangerous to even do not know you have a problem. That’s what I thought when I read this “None”.

So when you are in business and you want to grow it without losing an arm and a leg on marketing spending than you need to become aware of your marketing challenges ASAP!

Today you can compare your performance with your competition very easy online. You can identify very quickly where you stand and what to do to improve your market position to grow your business better than your competition.

The internet offers various opportunities for businesses to get seen from their target audience. No matter if you sell locally or globally your audience is online researching for products and services you have to offer first.

You need to get found to get them as potential new customers. You need to be visible when they are looking and be there when they want to buy.

Do a test drive and type some of the most popular keywords and phrases in to the Google search and see what’s coming up. Look out for your competition if they come up as well.

Try all keywords and phrases your customers would look for to find your company. Write down how often your business is displayed in the search results for each search term.

When you are done you will have a much better picture what to improve for your business to get seen on the web when your audience is looking.

As soon you have the certainty what and why you have to take action you have done the first step to get seen better from you potential new clients when they are looking on Google for products and service you also have to offer.

One of the easiest ways to increase online visibility is to start your own corporate blog.

Companies who blog get:

Up to 55% more Traffic.
Up to 97% more Inbound Links.
Up to 434% more indexed pages in search engines.

Studies show that 57% of companies who blog get customers through their blogging effort!

These above are pretty good reasons to take action before you competition do.

Here you can find some great tips on blogging.

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July 19, 2011October 7, 2011

Inbound marketing targeted low cost lead generation and where to start?

When businesses become aware of inbound marketing strategy they don’t know where to start.

The necessary tasks which need to be done to do an effective sales lead generation online sometimes look overwhelming for most of the business owners and company marketing professionals!

Mostly the question occurs “where can I find one resource to tie all the loose ends together” to get started the easy way?

But on the end there is no easy way with inbound marketing. This strategy is a “the more you put in, the more you put out game”.

For example: Blogging

When you start blogging than your motivation is to get found from your target audience through blog – content marketing! The more blog articles you publish the more your chances increase to get found from people who are looking what you have to offer.

But how many articles should you publish? Should you publish daily or weekly? Again, the more you put in the more you get out. Studies show that companies who blog on a daily basis get five times more leads than companies who do not!

Companies who blog daily more often 2 – 5 times lift their chances much higher again. Studies also show that you increase your chances to get found online when you reach 300 blog articles and more.

When you would ask me where to start? I would suggest to start a corporate blog and to write helpful 600 word articles from out of your customer support requests and customer email conversation. So you can ensure that you address your audience directly with solutions to their problems.

You should consider to do blog – content marketing with social media. Market your content on social media sites like Twitter, Facebook and LinkedIn to expand your reach.

I further suggest starting your corporate blog with one article a week and when you have become comfortable with blogging to increase to 2 articles and then to 3 articles per week and so on. And you will see, in a couple of month you have published a ton of helpful customer attractive content.

To get leads out of your blogging and blog articles you should include a call to action to the end of each article. You could offer them to subscribe to your newsletter and offer some valuable in exchange for their name and email address or you could offer them a phone number for a free consultation.

To enhance your content marketing and social media activities you could involve further people of your team by simply teaching them what you have practiced how to write blog article and how to market this piece of valuable content online in social media. This will expand your reach and you can increase the strength of your published content explosively and the chances to get found as well.

Here are some facts about blogging an inbound marketing:

Inbound marketing is the marketing strategy that focuses on getting found by customers when they research online for products and services your business also has to offer.

With inbound marketing businesses earn their way to the customer, by publishing helpful information on a blog, in social media and forums.

Inbound marketing is 62% cheaper than traditional marketing.

Facts about corporate blogging!

Companies who blog get:

Up to 55% more Traffic.
Up to 97% more Inbound Links.
Up to 434% more indexed pages in search engines.

Studies show that 57% of companies who blog get customers through their blogging effort!

Marketing Tip: By doing a corporate blog with frequently published articles which are market with social media helps in low cost lead generation. A blog helps you to stay in touch with your customers and readers, to collect important feedback and keep your audience updated.

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July 13, 2011October 7, 2011

6 Tipps how to Increase Website Traffic with a Corporate Blog to generate more business leads

Every company tries to reap in the most out of the available set of resources.

Businesses with a small budget have to consider different plans to attract more customers than expensive campaigns and celebrity endorsements.

Online world has become the most prominent mode of publicity and marketing now days, may be that is why everyone who is online gets to see a number of ads and promotional videos on every webpage they click on.

A cost effective way to get attention of the target audience is corporate blog.

Blogs articles can be written by in-house bloggers or even hired journalists, which depends on the strategy and the budget of the business.

Corporate blogs should be clear targeted and grammatically correct short notices which can be read easily by an average online user.

“Reach” is the key factor which decides the success or failure of a corporate blog.

Here are some tips to increase the reach and the web traffic to your corporate blog:

— Write high quality articles, which will instantly Increase Web Traffic
— Participate in top rank forums to gain larger exposure to the masses
— Submit your blogs to blog directories and on any top ranked Blog Search Engine
— Recycle blog content whenever necessary
— Offer free reports to visitors and increate their interest in your site
— Find newer ways to know how to get traffic with the help of consultants and observing your competitors if necessary

Download this free report: 12 Powerful Ways How To Get Massive Traffic To Your Web Presence

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July 12, 2011October 7, 2011

5 Easy steps to get found on Google from your potential customers

Businesses online uses latest marketing strategies to enhance their customer base through Web Marketing.

They are ready to increase marketing budgets for newer and more efficient methods of attracting customers which can generate huge business leads.

Before getting started with the whole stuff of sales and marketing ideas one has to find answers for the questions like, who would be the target audience?

How to contact to the interested parties on time and in which specified manner so that better results could be attained?

You should not underutilize your resources in any case. Just concentrate all your attention to the sales and marketing for the existing and prospect customers only.

Following are given 5 easy steps to be followed by Marketing Websites to get success in their job:

Step 1: Find the target population you want to tap in for your business.

Step 2: Identify the marketing strategy that best suits your business. Identify the right marketing strategy helps in decreasing marketing budgets and ensuring success for your business.

Step 3: Start promoting your business through cheaper and efficient marketing strategies. If you are new or looking for more advanced marketing strategies, you can hire an inbound marketing expert who can help you in identifying the best marketing strategy to increase sales.

Step 4: Get your traffic. Traffic is genuinely the fuel to provide business leads and sales, so keep an eye on it by helping them following you. Cost per click and free article marketing can be used to keep the traffic coming to your website.

Step 5: Build relevant back links or you can say links with relevant anchor text. This helps you reach top pages of search engines for your business website.

Marketing Takeaway Tip: Success of business online depends on how successfully your business strategies are implemented. Start generating leads using inbound marketing strategy or hire inbound marketing experts for your business and see the increase in your business sales.

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July 11, 2011October 7, 2011

Attract your buyer persona with article marketing to generate more business leads

Article marketing or we can say content marketing is a very interesting way to attract customers online.

Article marketing is a great way to generate business leads for your businesses.

Writing customer attractive articles helps in bringing new customers for your business and by generating quality leads.

How Article marketing works for your business

Article marketing doesn’t cost much, what it costs is just effort and to invest knowledge about how to write in the best possible manner.

Content writing or article writing can be done by a hired professional also in lieu of some fee. Giving them information about your business and article requirement helps in getting some quality articles done that are related to your niche.

Small business owners can also hire writing professionals or recruit them, so that they could compete with the competitors more effectively as they will then have in-house writers always available.

How to promote your business using Article marketing

Promoting your business using article marketing is easy if you know what’s required to attract readers to your site. Some basics of article marketing to generate more business leads are:

— Subject line of the article should be attractive for target audience
— The articles content must be precise and up to the point
— Closing of your article should help readers get a final decision about particular product or business

Once you start using article marketing, you can reach to top pages of search engines for your keywords and also start generating huge leads for your business.

Marketing Takeaway Tip: Article marketing for small businesses is successful if you are able to identify your buyer personas and write content which is of value for them. Article marketing and keyword marketing goes hand in hand and you should be aware of your keywords which can help your business reach top pages of search engines and to get found of your target audience.

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July 8, 2011October 7, 2011

Why to connect your corporate blog with social media

Connecting your blogs with a platform where you could attain more exposure sounds extremely interesting for any type of business.

Building and maintaining online blog helps you in staying current with the social trends. Having business blog helps your business to be updated in social media to get seen from your audience and to generate business leads.

How to promote your brand in social media using a blog?

Getting a thirty-foot tall billboard to promote your brand is really very expensive for any business. Connecting your blog with social media helps you to get closer to your audience on the major social media sites such as twitter, facebook and LinkedIn.

Blogs helps in generating targeted web traffic for your business. Targeted web traffic is directing more interested prospect to your landing pages and your chances increase to convent those traffic to leads and customers.

Business leads generated through inbound marketing are 62% cheaper and have an up to 55% higher conversion rate!

Tools to connect a corporate blog with social media

Blog tools available on social media sites can increase the effectiveness of content marketing. Businesses have the opportunity to get their blog articles seen on the right place where their audience is located.

There are many tools such as ping.fm, dlvr.it, tumblr, posterous which automatically updates social media sites when you publish a blog post in these blogs. Getting your blog in synch with social media sites helps in generating more leads for your business.

Social networking sites have hundreds of millions subscribers connected to them all the time, thus using those sites as a platform to promote your blog content would be very helpful to get seen and visited from your target audience.

Facts about corporate blogging!

Companies who blog get:

Up to 55% more Traffic.
Up to 97% more Inbound Links.
Up to 434% more indexed pages in search engines.

Studies show that 57% of companies who blog get customers through their blogging effort!

Marketing Takeaway Tip: Blogging connected with social media helps in generating business lead. A corporate blog helps you to stay in touch with your customers and readers, to collect feedback and keep your audience updated.

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July 5, 2011October 7, 2011

6 Facebook Page Business Advantages to support your social media marketing strategies

Facebook has surpassed Google with search requests and is now the most trafficked site on the web. With its 700+ million users, Facebook is reaching a worldwide audience.

A study conducted with 180 businesses discovered that 67% of the B2C and 41% of the B2B companies have been able to win new customers through Facebook.

Businesses which have serious social media marketing strategies in place have connected to social network sites like Facebook and experienced the similar growth as those social networking sites.

There about 3 million Facebook pages of local businesses online and this number increases daily. Because these pages are free and can bring tremendous value when you add them to your social media marketing strategies to get in touch with your audience on Facebook. You can utilize Facebook for your business and profit from it.

Here are 6 advantages to be on Facebook:

1st Advantage to be on Facebook, Visibility: You can increase your visibility. As your network grows there also your reach grows. The more people you are connected with the more your visibility for your business will increase and the chances to attract new customers.

2nd Advantage to be on Facebook, Share ability: When you publish valuable and share worthy content on Facebook the chances are good that your network will share it to their friends. With this share ability of content more people become aware of your business and maybe connect with you on Facebook and visit your website to see what you have to offer.

3rd Advantage to be on Facebook, Branding: The more people get to know you, the more your brand will spread on Facebook and on the web as well. To become a visible brand is important to gain attention and to get the chance to start a conversation with potential customers.

4th Advantage to be on Facebook, Trust and Authority: You can’t buy trust and authority you have to earn it in a long trust building process. Your audience will only listen to you when they think you are trustworthy. When your audience decides you are trustworthy, than your communication get weight and your audience will listen to it and share it with their connections.

5th Advantage to be on Facebook, Connection: Social networking is all about building connections to people with the same interest. An average Facebook user has about 130 connections. The more relevant connections you can build the better. But keep in mind that this does not happen overnight! To build relevant connection takes work and time.

6th Advantage to be on Facebook, SEO: As the major search engines like Google, Yahoo and Bing indexing social media content and give it out in search requests, your communication could also be on such a search result and make you known with people who didn’t new you before!

How do you utilize Facebook fan pages for your marketing? I am looking forward to your comments below in the comment field.

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Free eBook: 9 Easy Steps to Facebook Succes

How Facebook can help grow your business and further profitable reasons why you should use it.

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July 4, 2011October 7, 2011

5 Easy ways to get ROI of your social media marketing campaign

When you are engaged in social media conversation than this can be very beneficial for your business.

Real time engagement can help you to facilitate your customer service, improve your public relation and your brand.

Participating in social media can have a number of beneficial business applications such as facilitating customer service and boosting public relations.

Your engagement in social media should also reflect results for your revenue. Revenue this is your main goal to take all the efforts and investments.

How about your social media marketing? Do you get revenue out from your social media marketing and how do you measure this. What are your most important social media marketing channels and how many leads they generate and how do those leads convert. What’s your social media ROI?

Here are the Top 5 social media ROI metrics you can track easily:

1. Your Social Media Reach: Measure your Facebook fans, Twitter followers and LinkedIn Connections. The more people you have in your network the wider your message will spread. Track how your reach is increasing and also try to indentify influencers in your friend’s network and connect to them as well. Expand your reach. The more qualified people the more your reach will increase.

2. Your Website Traffic: The main reason why you do social media marketing ist to increase your website or blog traffic. Measure how many visitors come from social media websites. The more your social media reach increases the more your website and blog traffic will increase as well.

3. Your Business Leads: The lead amount and quality are your most important measures of your social media marketing ROI. Track how many leads come from each social media source and improve your doings on those social media sites to get the most out.

4. Your New Customers: Research how many of your social media business leads are converting to paying customers and from which sources the come. This gives you another important measure to tweak your social media marketing.

5. The Conversion Rate: What’s your website visitor to business lead conversion rate? What share of your traffic from social media websites becomes lead on your website or blog? This is an indicator which of your activities or website converts better and which one you could improve to increase the channel ROI.

Marketing Takeaway Tip: To track and to measure is an important part of social media marketing success. With these metrics above you are able to track and to measure your social media marketing. You are able to show clear numbers and ROI. This helps you to improve your doings and your revenue!

How about your social media marketing ROI? I am looking forward to your comments here below in the comments field.

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June 28, 2011October 7, 2011

Location based marketing social media to get in front of your audience

Location based marketing integrates mobile advertising with different mobile technologies.

Location based marketing is used to pinpoint consumer’s location and provide location specific information, to attract customers to products and services, on their mobile devices. Location based marketing is going to out beat other types of traditional advertising as the mode of delivering the advertisements is a mobile device which is ubiquitous.

As location based services use mobile devices to share location and your doing with your network, they get more info and improve your experiences.

Studies show that people who use location based services are:

— 80% male
— 70% 19-35 yrs. Old
— 70% college grads
— 38% considered influential
— 20% more likely to do mobile research

The motivation to use location based services are to find friends, play games, get coupons and share their activity and increase loyalty. Further motivations are to find hidden offers, discover points of interest, get new experiences and find new products and services.

Two profitable reasons why you as a marketer should use location based marketing for your business:

— Location based services users will increase from today’s 96 million users by 2012 to 526 million users.
— Of all Smart Phone users about 10% are on location based services. About 63% of all IPhone users are on location based services minimum once a week.

Here are five location based services which you should utilize for your marketing:

Gowalla

Goby

The Dealmap

Yelp

Foursquare

Is your business location based services and marketing ready?

— Is your website optimized for mobile?
— Do you have planned to do a mobile app which complements your business with location based services?

On the end the products seek us based on our activities and location. The question is will it be your products or the products of your competitor which will find the new customer?

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June 24, 2011October 8, 2011

Low cost lead generation with Inbound Marketing Strategy

One of the biggest challenges for businesses is the generation of qualified business leads.

Today businesses have great opportunities to attract business leads to their website. The quickest to get traffic and leads is PayPer Click marketing through Google, LinkedIn, Business.com and Facebook.

With PPC you only pay for clicks made. When you lead your clicks to landing pages and you offer a bonus for your prospects to encourage them to register as a leads.

PPC is definitely no low cost lead generation!

To generate sustain traffic and leads you should take further strategies like inbound marketing into account to make you independent of paid marketing in the long term.

Inbound marketing is the marketing strategy that focuses on getting found by customers when they research online for products and services your business also has to offer.

With inbound marketing businesses earn their way to the customer, by publishing helpful information on a blog, in social media and forums.

Brain vs. Budget = Inbound Marketing

Inbound Marketing can help you to:

A. Save up to 62% of your marketing budget.
B. Stand out of your competition.
C. Generate a massive amount of leads.
D. Get up to 55% higher lead conversion rates.
E. Increase your customers and sales.

As Inbound marketing saves you up to 62% it is in deed low cost lead generation strategy.

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June 22, 2011October 8, 2011

Inbound Marketing with or without marketing strategy to reach business leads goals

A strategy is a great way to have some kind of roadmap which can guide you through the opportunities and pitfalls of internet marketing.

To achieve your marketing and revenue goals you need to know which way to go and what exactly to do when you establish an internet marketing strategy.

In today times when things are changing in real-time, even not over night anymore you also should keep a certain level of flexibility to adjust your marketing tasks and correct your course if necessary to reach your internet marketing and revenue generation goals.

As social media and content creation are important parts of inbound marketing you need to keep the flexibility to react on your customers demand. To simply stay on a previous decided way without taking into account that things can change or have changed could lead your marketing efforts in the wrong direction!

How to have a flexible strategy?

Set an editorial Kalender, where you write your content ideas down, where you plan your events and press release distribution. But do not obsess about it.

As content creation is the backbone of inbound marketing you maybe should establish your marketing as some kind of content marketing! Why content marketing?

Go through your social media channels and listen to the conversation. Listen what kind of questions your audience have and what kind of problems they are looking to get solved. Here you will get your content inspiration in real-time. When you carefully listen you can be helpful and contribute in real-time to your audience and make them aware of you.

Also you can use this Q&A as resources to write a blog post, eBook, whitepaper or a simple how-to, to solve the problems of your audience in real-time!

When you produce interesting, helpful and remarkable content you should market this content through appropriate social media channels to get it noticed by your audience, in real-time.

Marketing takeaway tip: Solve the problems that bother your audience in real-time as they appear. This will set you apart from your competition, make you outstanding and will attract more curious potential new clients to your offers.

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June 20, 2011October 8, 2011

Inbound Marketing to gain the trust and respect of your buyer personas

Trust and respect are important in real life and much more important in today’s anonymous times of internet and internet business.

Trust and respect comes before the sale.

When people trust and respect you they are more willing to listen what you have to say. This makes it easier to publish remarkable content to them which leads them to optimized landing pages where they can register as a lead to later follow up and to business with them!

Remarkable, helpful, interesting and problem solving content is also the magnet to attract your buyer personas to achieve those above goals, trust and respect!

Here are some points you should take care and to cultivate and to improve to gain trust and respect from your audience:

Be communicative – Don’t pitch your audience and be more communicative. Be helpful and try to assist where ever you can.

This does not mean you should give away your services for free, but you could do a corporate blog where you can publish tips and tricks with helpful insights for your audience. Ask for comments and encourage your buyer personas to give you their honest opinion. So you start a two way conversation and you get the attention of the right prospects.

Respect your buyer personas – If your buyer personas do not know so much about the topics you cover, this does not mean they are dump!

More over it means you have the chance to educate them and to show the possible solutions for their problems. To get popularity as a problem solver is half the way to gain more business. So don’t be arrogant and push away people who might have silly questions. Because there are no silly questions at all, but there are dump answers. Take the chance to show you self fro you best side and be resource not a critic!

When you are open minded, helpful and show respect to your audience you will get this back from the people you deal with. You will gain a valuable position as a trustworthy and competent source within your industry.

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