Category: Off-Page SEO

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Study shows: 20 of 100 of your customers are researching on Google

google marketingMore interesting is that 20 percent of searches on Google each day have NEVER been searched for before. So every day 20 percent of chances are completely new with new search terms which include products and services.

“Udi Manber, Google’s VP of Engineering, gave a brief 15 minute presentation where he also explained that 20 to 25% of the queries we see today, we have never seen before.”

People hear from their friends’ info about products and services and then they go to their favorite search engines and try to find more information on.

What does this mean for your business? More and more people research online on search engines before they buy products and services. The chances are good that an interesting amount of your target audience is also looking for products and services on the web which you also have to offer.

The chances are also good that those people do not know your business and what you have to offer.

And here is your big opportunity to profit from this fact.

Here are some tips how you can get more seen on the web:

To get found online you need to be active and visible there where your audience is. The best and proven way to get seen on the web is content marketing. Content marketing is very simple and easy to do.

You should publish interesting and share worthy content on the web and market it in social media.

Content is everything you have from your business which can be published online. For example photos, articles, videos published on Flickr, forums, social networks like Facebook, LinkedIn, document and video sharing platforms like Slideshare and YouTube.

But it is not enough to publish the content. To tag it right with long tail keywords and include a keyword rich description can also help to get it found on the search engines.

By publishing content through a corporate blog every blog article you publish becomes an outpost of your business online.

Market your blog articles in social media. Social media content is indexed by major search engines like Google, Yahoo and Bing and your social media activities increase your chances to get found on search results of search engines from people who are looking for products and services you also have to offer. Social media marketing has become the new SEO!

Companies who blog generate more traffic and more business leads.

Find further spaces to publish other kind of content and repeat this. Make content marketing to an important part of your marketing strategy.

The more outposts you establish online the more chances you have to get found from future clients.

Published content increases the brand recognition of a business and can earn a trust and credibility with its target audience. The more interesting content a business publishes on the web the higher are the chances that people will find it also interesting and share worthy and share it with their friends and their social network. This spreads your brand to undefined reach and attracts attention from people which did not know you before.

This effect multiplies! The more content, the more outpost, the more chances to get shared and to get seen from new people the more potential clients you will attract to your business!

Companies which do the content marketing strategy seriously get the most traffic through their outposts on the web. The content there is indexed by search engines and appears in search results when the used keywords are typed into search engines!

Smart companies direct this “outpost traffic” to optimized landing pages to generate business leads, to get new customers and increase revenue!

Content-Marketing-Infographic

Marketing takeaway tip: Start to publish interesting and share worthy content on the web and market it on social media. The more content you publish, the more your chances will increase to get found from future customer.

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47 Percent of your competitors are not using Social Media for business

social mediaHiscox surveyed US small business leaders and found out that 47% do not use social media for business. Furthermore 24% of the surveyed stated they do it when they have the time and about 14% indicated they don’t know enough about it.

Puuuuh, I don’t know what you think when you read such information but I ask myself: “What do the 24% mean when they say they do it when they have the time and the 14% which indicated they don’t know enough about it?

Does this mean they step into customer conversation when they have the time and the other seem even not to know how to communicate with their audience?

Maybe they do communication through telepathy or any other exciting media. I am just kidding, let’s get serious now.

Social media websites are communication channels. These communication channels are the places where your target audience is around, where they communicate, ask their network friends for product and services opinion and where major brands and thousands of small business worldwide are ready and prepared to step into the conversation with their audience.

Those businesses are aware they need to be active in social media, to get seen, to gain trust, credibility and to attract there audience to their products and services by publishing share worthy and remarkable content on the web and in social media.

Every business which treats social media as a serious communication channel to attract new customers and to stay in touch with their existing customers and their followers (potential future customers) is a step ahead of those 47% which not using social media for business.

Moreover, every business which treats social media marketing with a strategy and obligation instead of doing it when they have the time will profit from it.

Some facts about social media for business:

  • – Customer behavior has changed so your marketing must change!
  • – Internet and social media has changed the marketing push to a real time communication.
  • – 78% of internet users do research online before they buy!
  • – They spent 3x more time on blogs and social media than on email or other publications.
  • – 67% of the b2c and 41% of the b2b companies report to have acquired new customers through Facebook.
  • – 42% of the companies report to have acquired new customers through Twitter.

 

Social media makes your business found when your audience is looking! As social media is indexed through search engines, the chances are good that your business appears in search results of the big search engines when potential customers are researching on the web!

What does this mean for your business when you are active in social media actually? It’s simple you are a big step ahead of those 47% which are not.

You should improve your social media tasks and fine tune them step by step to improve your results.

Listen to your audience; this will help you to improve your business and products. When you listen carefully your audience will tell you what they want to buy from you. This gives you the opportunity to build custom tailored products and services to increase your customer base and revenue this way.

b2b-social-media-marketing-infographic

Marketing Tip: Keep an eye on your competition and look what they are doing, but do not try to copy them. Instead of look through other industries to get ideas and to adopt their creativity with social media marketing to your business! Don’t try to do your social media marketing perfect. It will never be perfect! Just do it as soon as you can and get the word out to your target audience and then refine it step by step.

Further important sources:

47 Percent of SMBs Still Not Using Social Media. Oy.

 

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The pros and cons of promoted Tweets

More and more advertising money is shifting to social networks. Facebook, LinkedIn and Twitter offer various opportunities to advertise a company targeted to their audience.

promoted tweets

Twitter announced to start displaying promoted tweets in user streams. Twitter is also planning to release a self-service platform later this year. Facebook and LinkedIn already have self-service platforms where business can showcase their brand message, products and services.

Pros of paid advertising

Paid advertising allows you to place your ad there where your community is so that you reach this community instantly. You save time because you do not need to develop relationships and do interaction with people. But this will not instantly led your business to a loyal customer base.

Pros:

  • Instantly visible: You are instantly visible as long as you want to be and with the keywords you have chosen.
  • Keywords control: you have your keywords under control and choose which to use and which not.
  • Flexible budget: You can start paid as with any budget.
  • Cheap: As it customizable you can choose how much and how long you want to spend.
  • Measurable results: You can track your spending and your results. Lead to customer quote, etc. and have a good picture of your returns.
  • Wide reach: you can instantly reach a wide user base of millions who are already looking for products and services you also have to offer.
  • Quick: You can set up a paid ads campaign very quick.
  • Target your location: When you are a local business it makes more sense to target your local area. With paid ads you are in full control that should see your advertisement.
  • Time frame: You can set the start and the end of any campaign. You are not obligated on long term agreements.
  • Mobile: As more people are on their favorite social networks though their mobile devices, you can also reach them through paid ads.

 

Cons of paid advertising

As you have no relationship with your audience in these communities where you place your ads, it can become difficult to attract them to your business even if your ads are fancy. Only a good relationship to your target audience leads you to a loyal customer base in the long term.

Cons:

  • You can’t buy authority: Even ifyou have a high ad budget; you do not have the relationship and authority to your audience.
  • You can’t buy credibility: Through paid ads you get seen but when they visit your website. What will they find? Is there anything what can increase trust and credibility?
  • Paid traffic costs money: As long as you want results out of paid traffic you need to do paid advertising. In the moment you stop, your constant stream of leads will stop instantly as it has begun!
  • Keywords battles: As you are not the only person who understands the opportunities of paid ads, others will also try to get the most popular keywords. A keywords battle begins and prices for those keywords increase massively! So a single click to your website can cost you a large sum of money! And there is no guarantee that this click will convert into a lead or in a paying customer!
  • Brand recognition: As you buy your audiences attention through paid ads you can imagine they will not be very willing to listen to what you have to say. This could let you look like a lazy and budget oriented company without a personal face. So your brand could suffer!

Marketing Takeaway Tipp: Paid ads on Facebook, LinkedIn and Twitter offer various opportunities to advertise a company targeted to their audience. Paid ads should be used in a context of a clear marketing strategy which includes blogging, social media and social web marketing, premium content creation and real time marketing and PR. Only than paid advertising can serve you as a valuable source of new business leads an customers!

Further important resources:

 

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12 Powerful Ways How To Get Massive Traffic To Your Web Presence

In this FREE report are some answers how it can work for you!

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Google+ abilities of real time marketing and lead generation

Google+ launched on June 28, 2011 and had about ten million users 2 weeks later!

google girlGoogle+ integrates social services such as Google Profiles and Google Buzz. It will also be available as a desktop application and as a mobile application.

When you look on Google+ the new social network than you might think, oh another one where I have to register and maintain relationships as I already have tot do in Twitter, Facebook, LinkedIn and other one. And Google has failed in the past with its efforts to come up with some king of big thing in social media. For example take Google Wave or Google Buzz.

So why you should bother about Google+?

Within the first week Google+ was able to gain 10 million new members. When you look at the dominance of Google than you can imagine the growth potential which Google+ has.

Google has added the +1 button before the launch of Google+ and offered a powerful tool to recommend a website to friends, as like the “Facebook Like Button” but with higher volume depending on the Google search results. So everybody can rate any website with the +1 button and show it to his network of friends. Also the +1 button becomes visible in the ads and once clicked it can increase the attention o the ad which increases his visibility and so on.

Most of the corporations don’t allow its employees to access Facebook from their office. Not so with Google, it is available for all with no restrictions.

Google+ actually offers features which Facebook does not. For example the feature to communicate vie web cam with up to ten persons of your circle.

With this strategic move Google made the Google profile to an online asset. Now you can see the people in your social circles who and which search listing they like.

As a marketing person you can profit from this when the people visit your search listing like it with Google +1. Site which earn legitimate +1 will be rewarded by Google and they relevancy will increase.

The best way for your business to gain relevancy in this new Google world is to create relevant content and get as many Google +1 rating as you can. By following this opportunity your business gains a competitive advantage.

Your social activity will set you apart from your competition and gain you an advantage in the Google’s ecosystem and evolving social search strategy.

This existing Google tools offers you as a marketer a big advantage which you should use to get seen and t get found from your target audience.

Here is a Google cheat sheet you can utilize for your Google+ daily tasks

google cheat sheet

 

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6 Facebook Page Business Advantages to support your social media marketing strategies

Facebook has surpassed Google with search requests and is now the most trafficked site on the web. With its 700+ million users, Facebook is reaching a worldwide audience.

6 Facebook Page Business Advantages to support your social media marketing strategies

A study conducted with 180 businesses discovered that 67% of the B2C and 41% of the B2B companies have been able to win new customers through Facebook.

Businesses which have serious social media marketing strategies in place have connected to social network sites like Facebook and experienced the similar growth as those social networking sites.

There about 3 million Facebook pages of local businesses online and this number increases daily. Because these pages are free and can bring tremendous value when you add them to your social media marketing strategies to get in touch with your audience on Facebook. You can utilize Facebook for your business and profit from it.

6 Facebook Page Business Advantages to support your social media marketing strategies

Here are 6 advantages to be on Facebook:

1st Advantage to be on Facebook, Visibility: You can increase your visibility. As your network grows there also your reach grows. The more people you are connected with the more your visibility for your business will increase and the chances to attract new customers.

2nd Advantage to be on Facebook, Share ability: When you publish valuable and share worthy content on Facebook the chances are good that your network will share it to their friends. With this share ability of content more people become aware of your business and maybe connect with you on Facebook and visit your website to see what you have to offer.

3rd Advantage to be on Facebook, Branding: The more people get to know you, the more your brand will spread on Facebook and on the web as well. To become a visible brand is important to gain attention and to get the chance to start a conversation with potential customers.

4th Advantage to be on Facebook, Trust and Authority: You can’t buy trust and authority you have to earn it in a long trust building process. Your audience will only listen to you when they think you are trustworthy. When your audience decides you are trustworthy, than your communication get weight and your audience will listen to it and share it with their connections.

5th Advantage to be on Facebook, Connection: Social networking is all about building connections to people with the same interest. An average Facebook user has about 130 connections. The more relevant connections you can build the better. But keep in mind that this does not happen overnight! To build relevant connection takes work and time.

6th Advantage to be on Facebook, SEO: As the major search engines like Google, Yahoo and Bing indexing social media content and give it out in search requests, your communication could also be on such a search result and make you known with people who didn’t new you before!

How do you utilize Facebook fan pages for your marketing? I am looking forward to your comments below in the comment field.

Here are further important resources for the topic Facebook Fan Pages:

 

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Free eBook: 9 Easy Steps to Facebook Succes

How Facebook can help grow your business and further profitable reasons why you should use it.

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Location based marketing social media to get in front of your audience

Location based marketing integrates mobile advertising with different mobile technologies.

http://7.mshcdn.com/wp-content/uploads/2010/03/location-apps.jpg

Location based marketing is used to pinpoint consumer’s location and provide location specific information, to attract customers to products and services, on their mobile devices. Location based marketing is going to out beat other types of traditional advertising as the mode of delivering the advertisements is a mobile device which is ubiquitous.

As location based services use mobile devices to share location and your doing with your network, they get more info and improve your experiences.

Studies show that people who use location based services are:

— 80% male
— 70% 19-35 yrs. Old
— 70% college grads
— 38% considered influential
— 20% more likely to do mobile research

The motivation to use location based services are to find friends, play games, get coupons and share their activity and increase loyalty. Further motivations are to find hidden offers, discover points of interest, get new experiences and find new products and services.

Two profitable reasons why you as a marketer should use location based marketing for your business:

— Location based services users will increase from today’s 96 million users by 2012 to 526 million users.
— Of all Smart Phone users about 10% are on location based services. About 63% of all IPhone users are on location based services minimum once a week.

Here are five location based services which you should utilize for your marketing:

Gowalla

Gowalla Location based marketing social media

Goby

goby Location based marketing social media

The Dealmap

the dealmap Location based marketing social media

Yelp

yelp Location based marketing social media

Foursquare

foursquare Location based marketing social media

 

Is your business location based services and marketing ready?

— Is your website optimized for mobile?
— Do you have planned to do a mobile app which complements your business with location based services?

On the end the products seek us based on our activities and location. The question is will it be your products or the products of your competitor which will find the new customer?

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Speed up your SEO with Social Media

How to get on first page of Google? This is the most asked question when it comes to SEO.

The question should be: How to get found from potential customers?

Do you know which keywords, terms and phrases your target audience is looking for when they do research for products and services from your industry?

A lot of traffic does not mean anything, when you don’t generate high quality leads.

Less is more!

Balzac

Businesses often focus on a “large amount of traffic” instead of the “right traffic”. This results in enormous PPC spending and Keywords acquisition battles with companies with deeper pockets which simply displace you with their massive financial power.

When businesses do SEO than often results are expected over night. But this is not the case. Sustainable results in SEO need time.

Go “Long Tail” and do research for two or three words keywords. A great help to do this is the Google Keywords Tool. Your area of interest depends if your globally active or locally.

If you are locally active lookout for the keywords with a low competition and under 1000 local searches. Mark all of them and export them to your desktop. Be precise with your keywords as you can be, this will increase the quality of your traffic and your leads.

Now you can produce content around your researched keywords. Publish this content in a corporate blog and distribute and market it on social media sites like Twitter, Facebook, and LinkedIn and so on.

Search engines love blogs. Blogs have always fresh and newsworthy content and therefore they prefer to index them. A regularly updated blog gets more search engine attention than a website.

Each published article is an additional chance to get found on Google from your target audience.

Encourage your friends and followers to give you feedback, comments and critics about your content. Encourage them to share your content with their network of friends.

The information distributed and discussed in social media is also indexed from search engines and the more you are active the more your chances increase to get found in search engine results. Social media is called the new SEO.

Read also these articles:

Leverage your employees to quadruple your business leads
Why numbers count for Facebook lead generation success
How to get found on Google? This is easier than you think.

 

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Small Business SEO Strategies

What’s the biggest mistake that most small businesses make when it comes to SEO? Personally, I would suggest that a common problem is being unrealistic about what can be achieved.

Does this mean that it’s not possible for a small business to gain considerable rewards from search engine optimization? On the contrary, I would suggest that there are massive benefits associated with SEO that’s done in the right way. But you need to think carefully about your strategy if you want to achieve cost effective results.

Ignore massive corporations!

It’s easy to look at the search results for the most competitive keywords and to assume that you need to be ranked for these phrases in order to succeed. There’s a good chance that you’ll find that these search terms tend to be dominated by the big brands and corporations.

This is not a coincidence. The reason why big companies are able to control the search space is because they have significant online marketing budgets. You can be sure that they are hiring top SEO professionals and spending considerable sums of money to achieve those positions.

Typically, it’s also the case that large organizations tend to have a large amount of data available to them. Although this should give them some advantages, you may be amazed to find that many big companies fail to act on the information. That’s often because they simply have too much data to analyze.

What does this mean for small business owners? It means that big corporations are missing out on some key signals.

Target cost effective search terms

Those big organizations often spend so much time, effort and money targeting high profile search terms, they don’t realise that the search terms that convert well may be less competitive. That’s pretty ironic!

But it also reveals an opportunity for small business owners. It means that you can target those areas that larger rivals are ignoring. This won’t just mean that you’re not having to compete with the massive corporations (with their massive advertising budgets) – it also means that you’ll be targeting keywords and phrases that will actually generate income for your business.

This is the cost effective approach to small business SEO that you should be striving for. Sure, it won’t allow you to boast at dinner parties about how you’re top of Google for a high profile search term. But how much does that really matter? Most business professionals would rather have money in their bank accounts, than being able to boast about such trivialities!

Put your strategy into action

Once you realize that SEO isn’t about high profile, competitive, poor converting search terms, you’ll find that you’re in a much stronger position.

You’ll be able to move your online marketing efforts forwards, without wasting money on SEO that’s simply never going to produce the returns that you’re looking for.

Effective SEO should be seen as a business investment. Once you’ve grasped that, you can stop making the mistake of seeing it as a cost.

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Keith Barrett As one of the leading search engine experts in the UK, Keith Barrett has used his considerable online marketing experience to help numerous businesses over the course of the past decade.

 

 

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Study shows LinkedIn is important for buying decission

LinkedIn has more than 100 million registered users in more than 200 countries and territories worldwide.

ROI Research Inc. has survey of 2,997 active social networkers and 59 percent of respondents said: “It is important to have a LinkedIn account”

Some of the most important findings are that people recommend companies and buy products they follow and 58 percent are more likely to buy a product from a company they follow.

About 50% take advice about products and services they plan to buy. 60 percent of them state that they are ready to take action if a friend recommends something about a product or service.

More than 50 percent of the surveyed use social networks to provide feedback to companies.

About 52% of the surveyed agreed that people can influence business decisions made by companies, brands and retailers by voicing opinions on social networking sites

LinkedIn also offers PPC (Pay per Click) advertising. Here you can reach your audience laser target and generate business leads instantly.

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Why SEO is Waiting for its own “White Hat Rapture”

It’s hard not to feel some sympathy for the followers of Harold Camping, the evangelical broadcaster who predicted that the world would end last Saturday. While I’m more than pleased that the human race seems to have avoided the apocalypse, many of his followers spent their savings and gave away all of their worldly goods in preparation for the “rapture”, in which Jesus would return to Earth and true believers would be swept up to heaven.

Those who still believe may not have long to wait however, as his latest prediction states that 21st October will now be the date for the end of the world. Well, we all make mistakes.

So how does the end of the world have anything to do with SEO? (Unless your site got hit by Panda, then you’ll have felt that end of the world experience before).

White Hat Rapture

It seems as though the world of SEO has its own rapture story entwined into its very core and that using the unfortunate fate of Harold Camping’s trusty followers could provide a timely lesson in how best to succeed at SEO.

Scanning the various blogs, articles and forums that proliferate the web will show the avid search engine marketer the good, the bad and the downright ugly of SEO. There are any number of ways to game the system and there are fierce lines drawn between those who use underhand tactics to fool Google and those who are passionately loyal to the codes of conduct laid out in their terms and conditions.

It is those who stick unwaveringly to the white hat approach who apply most to this idea of SEO rapture in that they, like the followers of Mr Camping, are waiting for the date where the almighty will come down and offer the ultimate reward for true believers. In the case of the whiter than white hat preachers, that reward is search engine success at the expense of their more black hat competitors who have profited up until now.

Has the Date Been Set?

Unlike those who believed that the world would end on 21 May, the white hat believers do not have a fixed date, but they remain confident that the day will occur when Google will reach down from the skies and reward those true believers with first page rankings while casting everyone else into the abyss of search engine obscurity.

While all of this makes for an entertaining read, what truth is there behind Google’s own rapture date and how should you be marketing your website effectively?

Much like the end of the world prophets, the date when Google will punish those who violate its conditions keeps on moving. Although there has never been a date set in stone, every algorithm change brings with it more people who are convinced that the end is nigh for the link spammers, but it is a date that keeps moving further and further into the distance.

So how should you market your website successfully without risking a fiery end at the hands of Google?

The key is in variety. If you don’t keep up to date with what even the darkest of web forces are doing then you risk being left out of the loop. See what others are doing and apply a more sustainable method of using those techniques to benefit you.

Above all use your common sense. If you see somebody using methods that look really risky then steer well clear, but used in small doses, some of the more “grey hat” techniques can yield some positive results.

Don’t base all of your marketing on the same one or two techniques and always experiment on sites that aren’t going to cost you money if you get penalised, this will help you to develop an array of marketing procedures that will leave you less exposed next time Google changes its algorithm.

Variety is the key so don’t place all of your faith in Google eradicating  your more shady competitors. If you end up waiting for that day of white hat rapture, you could, like the followers of Harold Camping, be waiting for far longer than you expected.

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About the author:

How Can you Survive the Next Big Google Algorithm Change?Alan Grainger is an in-house B2B web marketer and manages the SEO for The Promotional Gifts Company, a leading UK specialist in the promotional products sector. He writes articles exploring the issues faced by the B2B web marketer, giving an “in the trenches” view from an in-house SEO department.

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3 Things To Consider Before You Blog.

Blogging is very interesting activities. Blogging is an art and blogging can make some one to become famous and even get richer than before. Before start your blogging activities or start your blog there are few things to consider to help you become a successful blogger.

Goal

Every bloggers need to divine where he or she want to go. He/she should clearly set what he/she wants with his/her blog. Like if you want to go somewhere, you need to choose your destination. Successful blogger always know his/her destination. Successful blogger s always knows what he/she wants and work hard to achieve the goal.

Setting up your goal is very important before you start to create your blog and work hard to make your blog to become a successful blog. If you know where you destination is, you should know what you need to get there 😉

Time

Blogging means you need to spend your time with your blog and other stuffs every day. Better you start asking your self before you start you blogging journey. Do I have time to blog? This is important because I’ve seen few blogger can’t manage their blog anymore because they are don’t have time anymore. They are busy with other activities, like school, works or anything else.

You will need to spend more time with your blog to promote and share your articles, answer all the comments you receive, reply all the emails, engage with you readers, etc. So it is important to to decide if you want to become a full blogger or just a part time blogger.

Experience

At the first time, we all are newbie. No body born as an expert. So with your blog, do you have any experience to share? Are you the expert? People always love to read articles from the expert. You need to share your experience as an expert to you audience. Your article must be an article that people waiting for because you are the man in your field.

But we are not always nee to be an expert. If you like to learn and sharing your experience with your articles; people will come to your blog and mention your name at the blogosphere. The important thing is your articles always have value added whether you are and expert or just a newbie that really want to share a story at the blogosphere.

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About the author:

latief-pakpahan Another blogger

 

 

Latief is an Inbound Marketing Certified Professional. He is the owner of the simple blogging tips blog ever and Build Business Blog for SME’S in his country and help them grow their business. Please add Latief as your friend @ Facebook, Twitter and Linkedin or visit his Facebook Fan Page.

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How Can you Survive the Next Big Google Algorithm Change?

Whenever Google announces a change to their algorithm, the SEO world is full of comment and speculation as to what that will mean for the future of their rankings.

Indeed, it doesn’t even take an algorithm change to have this effect and it has reached the stage now where even Matt Cutts, the head of Google’s crack webspam team blowing his nose will cause a ranking debate in some circles.

So with so much gossip and speculation surrounding the search engine industry, how can you make sure that you are on top of the news and that your websites won’t suffer at the hands of Google’s next algorithm change?

The unfortunate truth is that you can’t. Google are a law unto themselves and if they decide to make a change then you have to be sure that you have put the right work so that you won’t be tossed to the back of the pile when the next big algorithm change comes into force.

But what you can do is try to keep on top of the Google guidelines so that your site doesn’t tumble down the rankings during the next big algorithm change.

Now this isn’t going to be another one of those “be whiter than white” posts that the net is full of. The truth from a business point of view is that bosses want to see results, and often playing by the rules can be a long road to success. So how do you get the balance right between goody-two-shoes web marketing and downright dastardly “black-hat” approaches?

Throw All of your Hats into the Bin

Before you look to “algorithm proof” your website, you need to decide if it’s even important to do so. If you are selling a seasonal product and have a number of well ranked websites then it might not matter if your methods are deemed worthy of punishment by Google. So long as your livelihood isn’t dependant on one site ranking well, you aren’t necessarily tied to what Google deems to be fair.

There are many articles written on white vs. black hat approaches but in the cold hard world of business, a more pragmatic approach is needed than simply wearing different coloured hats.

However, if the success of your website is keeping people in a job and you are trying to convey an online image of quality, then quite frankly you would be crazy to risk it all by spamming your way to the top. Know what you want to achieve, know what Google likes, learn what actually works and analyse your options accordingly.

If your business depends on sustained online success, your marketing strategy should reflect this through quality link building and award winning content. Get this right and you won’t need to worry too much when the next algorithm change comes knocking on your virtual door.

Don’t Just Rely on One Method

This is fairly self-explanatory. If your entire web marketing effort relies on just one or two methods you are leaving yourself wide open to get Google-spanked should the next big change not agree with your strategy. If your link building efforts revolve around just comment spamming blogs and building profile links, you could be crying into your morning coffee come the next big change.

The solution? All things in moderation. It’s common sense, if you are building your linking strategy on shaky ground, don’t be surprised if it all comes tumbling down.

Build Your Strategy Like You Would a House

Tacky metaphor time, but please bear with me. If you have decided that it isn’t worth risking yours and everyone else’s jobs by spamming your way to the top then you will need a quality link building strategy, so get in touch with your inner builder!

Every strategy needs a firm foundation, so look to build your strategy on quality links gained from strong sources. Guest blogging, quality directories and press releases will get you a few of these and it is an effective way of kicking off your campaign.

After you have a strong foundation you can build your wooden framework. These will be links from blogs and forums, profile and comment links that every site will need but that won’t be overly effective in isolation. Spread them out a bit, avoid automation and try and have something to say. Just because they are comment links it doesn’t mean that they have to be spam.

Then you will need the brick exterior that will protect your website. Should Google decide to kick away your wooden foundation links, these brick ones will hold your whole campaign together. Become an authority in your niche and show your knowledge through quality content and give people knowledge that they are actually looking for. It is this quality approach that will mean that should Google ever spring a surprise algorithm change, your website will be well positioned to ride out the storm.

How do you plan to survive the next big Google algorithm change? I am looking forward to your comments below!

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About the author:

How Can the Social Revolution Help the B2B Search Marketer?Alan Grainger is an in-house B2B web marketer and manages the SEO for The Promotional Gifts Company, a leading UK specialist in the promotional products sector. He writes articles exploring the issues faced by the B2B web marketer, giving an “in the trenches” view from an in-house SEO department.

 

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Small Businesses Victimized by ‘Complaint Removal’ Scam

Not long ago, it was rare for a retail or service business to be publicly criticized. If businesses appeared in the news at all, it was usually because they had applied for zoning variances, sponsored a softball team or opened a new outlet.

Then the Internet came along and consumers were suddenly free to share their opinions about the service they had received from their auto mechanic, the quality of their new flat-screen TV or the trustworthiness of their lawn service.

In the early days of the Internet, companies thought they could sue consumers into silence by filing lawsuits against sites like ours. This not only doesn’t work, it produces even more bad press when, invariably, consumers’ right to free expression is upheld in court. More recently, small businesses have been falling for pitches like that from Done! SEO, a search engine optimization company that claims it can make consumer complaints disappear from sites like ConsumerAffairs.com.

Retailers and service providers sometimes pay thousands of dollars a month for these “removal” services before they realize their money has been wasted.

Despite what some SEO firms claim, they are not able to somehow obliterate complaint pages on our site. They can generate tens of thousands of pages of fraudulent content claiming to be from real consumers but this is a) illegal and subject to civil and criminal prosecution and b) ineffective, as all of the major search engines are quick to detect attempts to spam their results with bogus postings.

Taking all of this into account, ConsumerAffairs.com has recently instituted new programs that make it easier for companies to engage constructively with their customers.

Specifically, our “Accedited Business” program requires local retailers and service providers to subscribe to a Code of Good Practices and to respond promptly and proactively to customer complaints. And, our “Reputation Management” program for larger businesses establishes a direct, public communications channel that facilitates fast, efficient exchanges with aggrieved customers.

Our founder and editor likes to say that “a good reputation can’t be bought, but it can be earned.” Can’t say it much better than that.

How are your experiences with SEO scam? I am looking forward to your comments below!

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About the author:

Consumer Affairs Ryan Eslicker is head the Consumer Affairs small business outreach department. Ryan interacts with consumers and small businesses to understand obstacles they currently face. He generates and manages content that educates all of our consumers about these complaints. Ryan has an Undergraduate degree from Oklahoma State University in Finance Masters in Business Administration from University of Tulsa. He also has experience in managing and marketing websites.

 

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Four steps how to avoid work overload with your Inbound Marketing

When you are doing internet marketing through corporate blogging, pay per click marketing and social media marketing to attract your target audience to your business, than it can become overwhelming to do all of the information and tasks necessary to stay on track.

Like any other business person you have to focus on your daily business tasks, simply to do business and revenue!

To get seen from your buyer personas it is important to be where they are and to get in touch and to interact with them.

The process of identifying your buyer persona is critical for your business. Moreover a good fundamental analysis of your buyer personas will save you a lot of time and money in the future and increase your revenue!

How to get more clients and sales with social media marketing


First step

Focus on find out what your buyer personas are. Find out what your customers have in common, how they found your offer on the internet and why they buy your products and services. Digg deeper and try to find out what kind of interest they have next to your products and services. For example find out what kind of hobby they have and on which social networks, groups and forums they are mostly around on the internet.

Draw a buyer persona sheet for every buyer persona you discover and complete and update the sheet constantly. So you always are on track with your potential customers.

Second step

Visit the social networks, groups and forums and listen first and contribute second there. Be helpful with your comments and ask educated questions to drive attention to you. Publish helpful articles there to drive more attention to you. Invite those members who interact with you and invite their friends from the social networks, groups and forums as well. So you will grow your network step by step.

Third step

Produce remarkable and helpful content. Test the content to see which topics work and focus on them. Produce and offer special content to be downloaded from your website only. Set landing pages and generate leads. As you generate leads you should produce further content to include this into your email messages for lead nurturing. Keep in mind to not to do sales pitches in your content and lead nurturing as well. Be informative and helpful. This will increase your reputation and trust.

Fourth step

Measure which articles and topics bring you the most response in traffic, leads and revenue and focus on them. So you make your doings much smarter and you save a lot of time.

You should take one hour each day for each task. This offers you the opportunity to do five tasks a week and plan your time much better.

Summary

Focus on blogging. Companies that blog get up 57% more traffic to their website than companies which do not blog. Therefore I suggest that you save three hours per week for content creation. Remain two hours you can use to spread your content in your communication channels like social networks, groups and forums and to do conversation with your network.

How do you organize your inbound marketing and what are your results? I am looking forward to your comments below!

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inBlurbs Inbound Marketing Agency