How To Use Twitter for Your Marketing

In social media you have a great opportunity to start a conversation with bloggers and further influencers for your industry. Social media also opens to you a way to connect with your customers and to gain new prospects for your business.

For most business owners the way to social media can become a hard one for the reason of less time during the day. Typically a business owner has less time to write his own blog or answer questions and requests on Facebook or LinkedIn because his business procedures deserve the most of his daily time.

Many existing business blogs out there are not updated frequently and most of them have only one or two posts, which is not very helpful for a holistic social media and inbound marketing strategy.

But when it comes to Twitter these above mentioned obstacles vanish!

Twitter has a limit of only 140 characters for each message, so you don’t need to write large posts. You are forced to leave short comments. You can use Twitter from anywhere you are and also from your mobile device at anytime. No need to setup a schedule to inform your customers and people interested in your business.

Also you are able to set alerts for your industry and to check out trends which could be important for your business as well and keep your customers updated about your blog articles, webinars, specials, promotions and events.

Twitter with his lesser ‘time investment requirements‘ offers you a great way to do your PR, you can get in touch with bloggers and other media to tell your story and keep them updated.

Due to Twitter easiness it is also very less time consuming to follow influential people and to maintain connections as well.

Twitter is a great way to reach your audience and to do marketing and PR even if you don’t have enough time.

In this spirit happy tweeting! 🙂

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March 31, 2010March 23, 2010

3 Great Reasons Why Social Media Is Good For Your Business

Social Media is one of the successful streams which have helped companies to sustain themselves online through their social media marketing strategies. During recession, companies were badly hit by lower budgets and it was very difficult for companies which are hit by the global market to sustain their business.

Some companies which started using these social media marketing strategies for lead generation were able to sustain and earn good revenue for their business form lesser marketing budgets.

As people all over the world started using Social Media online, Social Media has dominated traditional marketing strategies and outbound marketing strategies. Some of the compelling reasons which made major companies like coca-cola to start using social media marketing for their business are given below:

Advantages of Social Media for your business

Social Media has been more powerful in recent years for lead generation and bringing more traffic for your business. Some advantages which can be utilized for successful business online are:

1. Large Network Community

With the help of social media you can create your own network. This network can be used to generate more leads for your business online. Create your own social communities in Twitter, Facebook fan pages, LinkedIn professional network and start publicizing your products online. The larger your community is, more is the possibility of increase in revenue for your products.

2. Higher Traffic and good Search Engine rankings

Social media has a good amount of influence in the search engine rankings of your website. Stay updated on the social media as search engines started indexing your social media content, publish your website is all social media sites. This helps to get more traffic for your websites and also increases your products visibility for the customers all over the world.

3. More productive Marketing Strategies and Lead Generation campaigns

As the traffic for your website increases, your marketing strategies are more effective bringing more leads for your lead generation campaigns. As more people visit your websites and increase your website popularity, there are more chances for your product sales. Redesign your website to gain more leads, have good lead capture pages, offer promotional material and get quality leads from social media sites.

For more on Social Media and advantages for your business, visit the links given below:

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March 29, 2010March 23, 2010

How to Leverage Your Sales Funnel and Grow Your Revenue

Internet Marketing is one powerful way to market your business products online. In recent years recession has hit the markets very badly and marketing budgets have been decreased as a reason for this recession. To sustain in market, companies started adopting cheaper but effective marketing strategies like Social Media marketing to market their business. Some of the best methods to leverage your sales funnel and grow your revenue for your business are given in the article.

Leveraging your Sales online

To sustain in the tough competitions, comprehensive marketing strategies are to be followed coupled with good lead generation campaigns. It is important to identify the right marketing strategy for your business and thereby adopting the lead generation campaigns that support your marketing strategies.

Some of the simple tips the helps in increasing your leads from lead generation campaigns and provide more revenue from your marketing strategies are given below:

Using Social Media Communities effectively

Many Companies online has started using social media marketing effectively. Using social media sites is nothing but using these funnels to generate more leads for your lead generation campaigns. Use your twitter, facebook and LinkedIn funnels effectively to target more leads for your business.

Targeted Customers and Generating Prospects

Identify the customers for your business. Which customers is most likely going to purchase your products. What are the best marketing strategies to market your products? Identify the right marketing strategies and lead generation campaigns to get these customers attracted towards your business.

Maintaining Relation

Maintaining Relation is one important thing that should be adopted in right manner for marketing your products. Customers online requires quick response and it is important to get your customer support online 24*7 to generate more leads and provide more flexibility for your customers to purchase online.

Other way to maintain relation is to respond to your social media discussions. As major search engines have started indexing your social media status, you can generate more leads by staying updated in social media sites.

Generating Lists

Creating and maintaining lists of your customers and future prospects are important for the success of your online business. Maintaining proper lists enable you to reach your customers in less time and get major market share for your new products.

For more information related to leveraging your sales revenue, visit the links given below:

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March 25, 2010March 23, 2010

Part 3 – Are you LinkedIn With Your Business?

LinkedIn is one of the best networking and social Media marketing sites that are available in Internet today. LinkedIn can be used effectively as one of the Internet Marketing strategy for lead generation. In first two parts of “Are you LinkedIn with your business”, you have understood how to get yourself and your company recognized in LinkedIn.

You had an idea of building a strong LinkedIn profile, how to use LinkedIn for lead generation and how to create leads by bringing more customers for your business. In this part you will have an understanding of using some of the best applications for your LinkedIn profile.

Getting Started with LinkedIn

LinkedIn is one of the best social networking sites that have professionals from all over the world from different networking categories and profiles. LinkedIn allows users to maintain list of their business contacts and friends which are also called connections in terms of LinkedIn. These lists can be very useful in creating lead generation campaigns for your business. To get started in LinkedIn, one should build a profile in LinkedIn.

Building Profile in LinkedIn

To get started with LinkedIn is free and easy. Fill in your first name, last name and email address in the registration form. Complete your registration by confirming your mail in your inbox and you are ready to get started in LinkedIn. Here are some tips to build your profile in LinkedIn.

Complete LinkedIn Profile

If you are individual complete your profile and it should be 100% complete. Profile should be 100% complete as 99% of people recognize you through your profile page and by your picture on your profile page. A complete profile will increase your visibility in LinkedIn and also gives chances for your customers and followers for finding you very easily.

Get Endorsed and Recommended

If you are looking for a professional career in LinkedIn, then get started to connect with your friends, colleagues and professionals whom you have worked previously. Ask them to recommend and endorse you. This gives more chances for you to get recognized online and show your professional capabilities in your field.

Optimize your LinkedIn profile

Next step after creating your LinkedIn profile is to optimize your profile. Optimize your profile URL by giving your name or your company’s name. Add relevant keywords for your profile so that you are recognized for those keywords. If you are filling company’s profile, then make sure that you have relevant keywords for your website products.

Use the custom anchor text links to three websites and for the links use the anchor text links so that your websites are recognized for those keywords. Next step is to build a network.

Building LinkedIn Network

LinkedIn Network is one of the best ways to connect to people with whom you have worked, with professionals in your industry and also for connecting to people who work in your industry. Start with people who you know in LinkedIn. There are also relevant searches available to search by company. With this you can be able to find out previous organizations employees who are already in LinkedIn.

If you don’t find anyone, then invite your contacts to LinkedIn. Update your LinkedIn profile constantly, stay active and you can build your LinkedIn Network automatically.

LinkedIn also gives flexibility to connect to other social media marketing sites like Twitter. Now it is easy to connect your LinkedIn profile with Twitter. Next step is to create your group in LinkedIn.

Building Groups in LinkedIn

LinkedIn Groups play a major role in the success of your business online and also improving brand image of your organization. LinkedIn groups attract more customers for your business and also attracting more leads for your lead generation campaigns. Some of the tips for creating LinkedIn Groups are given below

Magical Group Name

Group Name should depict the keywords which best describes the group. Majority of people in LinkedIn search for groups which has relevant keywords. So your group name should have relevant keywords so that you can attract more customers for your group. Group name should not be company name as many people search only on the basis of keywords and not on the basis of companies.

Group URL

Customize your LinkedIn Group URL so that it specifies the real essence of the group and provides a basic idea of what the group is about.

Group Logo

Your Group should have a well developed Logo which should attract any customer who is interested in joining your group. Logo should not be simple, attractive and provide relevant information related to Group. Once you have developed all this, add your group in the group directory listing so that other readers and users of LinkedIn can identify and join your group easily.

For more on LinkedIn profiles and Groups, visit the links given below:

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March 19, 2010March 18, 2010

PART 2 AND 5 SIMPLE Tips about WEBSITE REDESIGN

Website re-design makes your website complaint with the latest technologies and make it more productive from Internet. With a good website re-design, you can achieve good results in email marketing campaigns and can result in more Internet marketing leads from your lead generation campaigns.

In the first part of website re-design you had an idea of how to track, organize and analyze your website leads. And you might have taken steps to re-design your website to track and organize your leads. In this second phase of this website re-design, you get an idea of defining your strategic goals, getting started with keywords for your business and products, developing good content for your website and organize your marketing campaigns.

Organizing your Website Content

Now you have good lead tracking for your website as you have modified your design as per part one of website re-designs, you are ready to start with a good Internet Marketing strategy for your website and also start with lead generation campaigns.

1. Identifying Content

Content plays a huge role in the success of your website. Even you have good lead generation campaigns and implementing good Internet Marketing strategies, all these will in go in vain if you don’t have good content. Content should be in such a way that they provide relevant information related to your products and business. This attracts more customers thus increasing your lead generation ration from lead generation campaigns.

2. Identifying Meta Tags

Meta Tags play a major role in the identification of your website in search engines. Identify the best keywords, title and short description for your website. Placing the Meta tags correctly and checking them with blogging tools is important for identifying your website.

3. Identifying Keywords

Keywords play major role in the success of any website. Your website will be in top pages of search engines if you have good content related to your products with good keyword density. Keywords can be used but should not be overstuffed. One should identify short as well as long-tail keywords which play a vital role in search engine rankings. Start different Internet Marketing strategies such as keyword marketing, Email marketing and blog advertising based on your keywords and start these lead generation campaigns.

4. Identifying best Internet Marketing Strategy

Identifying the best Internet Marketing Strategy for your business is important to generate more leads from your lead generation campaigns. There are many Internet Marketing strategies available such as social media marketing, blog advertising, and email marketing which can be used for your lead generation campaigns. Get advice from the Search Engine Marketing experts to know the best Internet Marketing strategy that suits your business.

5. Offer and grab leads

To gain more customers for your business, give some goodies or offers for your customers which can attract more of your customers towards the products. Lead Generation campaigns should be accompanied with good lead capture pages and top landing pages which offer good number of leads for your business.

Once you implement these, you are ready to earn potential customers for your business online. For more information related to website redesign, visit the links given below.

PART 1 And 5 SIMPLE REASONS for WEBSITE REDESIGN

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March 18, 2010

PART 1 And 5 SIMPLE REASONS for WEBSITE REDESIGN

Success of any business online mainly depends on marketing strategies, lead generation campaigns and proper designing of your website. If you don’t have a proper website design, then all the efforts that you have placed in generating internet marketing leads and email marketing campaigns will go in vein.

A good website design with rich user interface helps you to attract more customers and also helps in your web site promotion. And this website design should be supported by well social media marketing campaigns and lead generation campaigns. Then your website will be more popular in social media and your company will have a good brand image in social media.

5 SIMPLE REASONS FOR REDESIGNING YOUR WEBSITE

Redesigning your website helps you to improve profits in your business, learn more about the requirement of your users and thus knowing more about the success of your lead marketing campaigns and email marketing campaigns. Some of the best steps are given below:

1. TRACK YOUR LEADS
The first important thing to start improving your website is to track your leads. Success of your company business mainly depends on how efficiently lead tracking is performed by your company. Lead tracking helps you to enhance your lead generation campaigns by identifying the sources of leads and thereby planning your marketing campaigns in that direction.

2. ORGANIZE YOUR LEADS
Next step after tracking your leads is to organize your leads. You website should be redesigned in such a way that you can easily track the leads. Lead generation should be accompanied with proper organization of these leads. This helps in good communication with your customers.

3. INVESTIGATE YOUR VISITOR’S STATISTICS AND ANALYTICS
Analyze through various website tools what your visitors are experiencing in your website, what they are getting from the outbound links where they go by clicking through the links and providing relevant information in your site

4. DEFINE YOUR TARGET AUDIENCE
Think in the way your visitors think when they visit your website. What they are expecting form your website, are you’re providing their expected information and are your website capable of making them visits your website again. Once you get an idea of it, you are ready to re-design your website based on the needs

5. DEVELOPING WEBSITE THEME
Main thing that should be taken care in your website is the design of your website. Your website theme should be attractive and relative to the products which you sell. This will encourage your visitors and improve quality leads for your website. If your website is not having a look and feel theme, then start developing a theme that fits for your products.

Once you get started with these, your first phase for re-building your website is complete. Look out for the next phase of re-designing your website.

For more information related to re-designing your website, visit the links given below

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March 16, 2010

Why Social Media Marketing Campaigns?

Social Media Marketing is one of the top Internet Marketing Strategies that can attract more customers for your business online. Social Media marketing campaigns are nothing but creating lead generation campaigns in social media sites like Twitter, FaceBook, LinkedIn, MySpace for generating more leads for your business.

Get expertise in creating effective Social Media Campaigns by learning from the experts in the field for generating quality leads.

What is Social Media Marketing Campaign?
Social Media Marketing campaigns are campaigns that are started by companies or organizations online for spreading information related to their products and business to customers worldwide.

Social Media Marketing has dominated traditional marketing strategies in recent years due to low budgets and more effectiveness during recession period.

Social Media Marketing gives business organization to sustain in competitive markets with little budgets.

Social Media Marketing campaigns which yield good results are given below

Social Media Marketing Campaigns from Twitter
Twitter is one of the top social media marketing sites which have more active subscribers than any other social media marketing site.

Get instant followers for your business by starting lead generation campaigns in Twitter.

There are many tools like Socialoomph etc. which give good opportunity for creating auto DM’s, generating more leads from Twitter. Get up to date with the latest Twitter tools in market and get quality traffic for your products from Twitter.

Social Media marketing campaigns from Facebook
Facebook is another top Social Media Marketing site which can be effectively used for lead generation campaigns.

First step in generating and attracting customers for your business from face book is creating face book fan pages. If you have not started your face book fan page for your business, start developing it for generating more leads for your business from face book.

Some other options like your company’s own facebook app are also not a bad idea for social media marketing.

Social Media Marketing campaigns from LinkedIn
LinkedIn is powerful social media marketing site which has professional groups from all part of the world.

There are top discussions that always happen in LinkedIn from various categories. Get your business recognized in LinkedIn by starting a professional group in LinkedIn.

Share your information with other members in group and contributing yourself with discussions. The more you are involved in discussions, the more you are personally recognized and also improves brand image of the organization.

Download this free report: 8 Steps To Get Seen On LinkedIn 60 Million User Base

There are other social media sites like stumble upon, MySpace etc which can be used as effective medium for your social media marketing campaigns.

Get started with these social media marketing campaigns which need little budgets and earn more from your business online.

For more information related to social media marketing campaigns and advantages of social media marketing, visit the links given below:

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March 15, 2010

5 Reasons For B2B Social Media Marketing

Social Media marketing is one of the top Internet Marketing strategy implemented by companies online. Social Media Marketing has dominated many other Internet marketing strategies and traditional marketing strategies due to overwhelming response of public for social media. Social Media Marketing campaigns are more predominant in Internet today than any other Internet Marketing campaign.

Advantages of Social Media marketing for your business

Social Media Marketing has wide range of advantages. Some of the top advantages of using Social Media Marketing for your business are given below:

Lead Generation
Social Media Marketing helps to create more leads from Social Media Sites like Twitter, face book, MySpace and LinkedIn etc. These sites have many active members which help to bring active visitors for your website or blog.

More Traffic
Social Media Marketing brings more traffic for your website or business. As the traffic for your website increases, the more is the visibility of your website and more chances for getting sales for your products.

Brand Image
As your website or blog is more visible for visitors from different parts of world, more is the chances to improve the brand image of your company. Get your customers know about your products and services by making them aware of your products and services

Search Engine Visibility
As major search engines like Google, yahoo and Bing are indexing your social media campaigns and social media content, there are more chances for your website to be indexed in top pages of search engines.

Link Building
Major advantage of Social Media Marketing is promoting your business and also promoting your links. There are major advantages for making your business visible in social media sites like Twitter, facebook and LinkedIn. Starting your own group in LinkedIn, getting people know more about your products, being active in social media sites brings active visitors for your website.

For more information related to social media marketing, visit the links given below

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March 9, 2010October 31, 2011

Twitter Focus On Quality Than On Quantity

Twitter is one of the most active social communities that have millions of visitors to their website every day. Twitter gives the opportunity to develop your own followers and also improve more visitors for your business needs. Twitter mainly focus on quality rather than on quantity which made it a successful social community compared to other sites.

No other site has become as popular as twitter does and it is obvious due to its beauty of allowing followers for a business or person.

Twitter offers different services for organizations and companies in Internet to establish and market their products online. Companies can promote and establish leads from twitter by publishing their offers and links through the 160 word twitter tweets. One might have a question why Twitter is allowing only 140 characters for your tweet if other social communities give complete pages to display what is in the users mind.

Inspite of this we find twitter as most successful social community when compared to other social communities. The only answer for this is the quality of material that is provided by twitter users in the tweets. One can only be productive if they provide quality tweets and get good number of followers.

Tips for Productive and Quality Tweeting

The best way to organize and improve twitter followers for your business is to manage your tweets. While tweeting you should be in an idea about who are your targeted customers for your business and tweets.

When your company offers a b2b services, then real focus of your tweets should be on buyer or person who might be interested in your product or service. Tweets also should be mainly concentrating on these customers and how to bring more customers in to your business. Best way is to advertise your lead capture pages and attract more customers for your products. Don’t waste your valuable tweet space as it is precious in Twitter.

Doing this you will get quality tweeting for your b2b services.

When you sell b2c services, then there is wide list available for you and you are in position to invite any body for your business. There are chances to enhance your list and use the power of social media networking to bring more customers to your business. B2c services can be implemented more easily than b2b services which concentrate on particular group of people or community.

The other aspect what is to be taken care while tweeting is to identify the geographical location for your tweets. When you are planning to improve and sell in local market, you should be quite focussed in promoting your products. When you think in a global aspect, you can invite all your followers from social communities who can reach you globally. This gives more possibility for increasing sales and staying ahead of your competitors.

This is what is expected to high quality tweeting and boosting your sales from twitter.

For more information regarding quality focus on twitter and productive tweeting, visit the links given below

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March 4, 2010October 31, 2011

Why Inbound Marketing is 60% Cheaper Than Traditional Marketing

Inbound Marketing is one of the best Internet marketing strategy that needs very little budgets.

Studies have proven that inbound marketing is up to 60% cheaper than traditional outbound marketing activities. This is the major reason why inbound marketing is mostly preferred by forward thinking business organizations today.

Inbound marketing has started to dominate outbound marketing and cost per lead is also 60% cheaper than traditional outbound marketing.

Product can be sold easily in the market when it has correct product mixture:
Product mixture is nothing but 4 P’s that is Type of product, Price of the product, Promotion activities taken for the product and Place of the product in the case of organization point of view

In the customer point of view he tries find his four C’s with your product:
Product reach a customer easily when customer finds his four C’s in your product that is Product – Customer desire, Price – Customer price, Promotion – , Place – Customer convenience.

Global marketing and inbound marketing:

Global marketing main motto is to sell the product to the customer at any part of the world at the same price.

Inbound marketing is the new marketing strategy applied by the organizations in order to increase their sales, as well as build relationship with the customers.

Inbound marketing is usually through social media networking sites like twitter, linked in , face book etc and whereas outbound marketing is through telemarketing, through print and electronic media, through advertisements etc.

Brain vs. Budget = Inbound Marketing

View more presentations from inBlurbs.

Inbound marketing is gaining more importance than traditional marketing because:

Inbound marketing is cheaper than traditional marketing: The investment implied for the inbound marketing is cheaper than traditional marketing and also it has paved a platform for building relationship with the customers and providing services to their customers in order and likely increasing the brand image all over the world.

In inbound marketing customers themselves are the promoters: The customers are themselves the promoters of the products if they are satisfied with the product and service they themselves will promote the product to the other users with the help of social networking sites. Where as in outbound marketing it is not generally seen their customer participation is very less.

The flow of information is very fast in inbound marketing: Because of the access of the social networking sites through internet and now even in mobiles the information regarding the launch of new products or any other information regarding the products is reaching all over the world in minutes hence the advertising will be easy for your organization.

The things that should be considered in Inbound marketing is:

Whether your leads are converting into sales: The various marketing strategies implied by you in inbound marketing for your product should be checked whether they are able to attract the customers and if needed they should be optimized by considering the feedback of your customers as well as your clients.

Survey-Inbound-Marketing-Cost-Per-Lead-Is-60-Lower-Than-Outbound
Inbound marketing vs outbound marketing digital medium-2-0
Inbound marketing vs outbound marketing. What’s the difference

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February 24, 2010October 31, 2011

3 Social Media Advantages For Your Business

Social media networking sites are active websites which has millions of users all over the world. It is acting as a platform to build relationships with people all around the world. Hence business enterprises started making use of this social media networking sites as one of their strategy of marketing their products with an objective to turn down the users as customers for their products .

What do you get from social media?

You generally get more number of links, traffic to your website and hence there is a chance of visitors converting to your customers. By the number of quality links you develop in your site, you get a chance of improving the search rankings of your site as well.

Likely, the 3 main advantages of social media for your Business are:

1. Rapid growth of using Social media networks by the users now made available in mobiles also:
Because of the rapid growth of the social media networks all over the world and with the increase of millions of users every day now the business organization observed the need to attract their customers. They made it as feature of mobile in order to attract the customer’s thus increasing number of users for their networks.

1.1. Now the companies are allowing social media networking sites as refreshment session for their employees:
In earlier days, most of the organizations used to block the social media networking sites because they thought that it might divert the minds of their employees. But now they are allowing them as a part of refreshment session for their employees.

2. Business Networks Surge as Economic Crisis Continues

As the social media networks comprises of millions of users working in different areas and usually the unemployed people make use of these networking sites in getting a job or work by building a good relationship with the people of these sites. Business organizations make use of these sites by announcing discounts, free gifts for the users of the social media as a part of their advertising and marketing campaigns.

3. People are making use of social media while purchasing products to know the opinion

Now public are also making use of this social media to collect the information regarding the products and services of the organization when they are about to make any purchases. Hence now the organizations are also listening and observing the people and reacting quickly to their queries and problems in order to maintain good image in the global market and also to bring new customers for their products.

Hence, there are many advantages for business organizations from the social media networking sites and it is also low investment promotional strategy for their products. These social media sites allow business to be exposed to millions of users all over the world and a business organizations can be successful in its this marketing strategy when it utilizes these sites up to optimum level.

You can find more advantages of social media from the below links:
Seattle Business Journal
Social Media Marketing As Advantage For Your Business

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February 22, 2010October 31, 2011

6 Tips for Social Media Marketing And Time Management

Time management:
Everybody knows how time plays a vital role in day to day life for each and every living being in this beautiful and busy world. Time cannot be set back at any cost and hence time, needs to be managed well. Hence the word time management is becoming Buzz word for human beings.

Human beings can be successful in their life when they schedule their tasks in a proper manner by planning their time according to the tasks. Hence planning of time paves the way for success in achieving the goals or tasks.

Social Media Marketing and Time management:
Now days, Social Media Marketing has become one of the prominent marketing strategy and is being applied by most of the organizations in order to attract customers and increase their profits and business.

Planning becomes successful when they know why they are using it:
Businesses are of various types. There may be different reasons in opting social media marketing because some business organizations will be concentrating on brand value, increasing sales, providing online discounts and attracting customers, media of world, for feedback etc. Hence there may be various reasons for opting social media marketing and hence there should be clarity while making use of social media marketing which makes scheduling of tasks in time.

Here are the 6 Tips for Social Media Marketing And Time Management

1. Know what you want from social media and plan according to it:
You have to concentrate on writing your blog or website with good content and keywords. If your objective is sales /marketing of your products, you can make use of social media networking sites like facebook, linkedin, twitter for finding customers of your products as it consists of millions of active users from all over the world. Hence identifying what you need from social media is very important.

2. Make use of tools:
Managing tools in a proper manner will help in completing the tasks on time. For example if you are unable to remain updated every day, then you can make use of tools which can be able to save posts as drafts and can be scheduled to publish this posts on the prescribed dates and it will publish on that particular dates. In this way you can even remain updated everyday by making use of these tools.

3. Always search for the hot topics that create interest in readers:
Attracting and building relationship with the readers is the main objective behind social media marketing. For building good number of followers, you should make use of various RSS feeds for identifying good topics to discuss and by following this, you can hold good number of followers for your page.

4. Upload videos and audios of your products and listen to them carefully:
By uploading videos and audios in the process of explaining the working of your products and describing their features and services helps in increasing number of customers for your product in a very short period of time. Spare some time for your customers by understanding what they are expecting from your organization so that this works like a feedback.

5. Make social media as a platform to build relationship rather than expecting guaranteed customers:
As social media is a platform for millions of users, organizations can be introduced which helps in increasing brand image of the organization and ultimately it gives rise to new customers. Hence building relationship through social media should be in a friendly manner rather than commercial and can be treated as future investment.

6. Never forget social media is not free for business organizations:
As the business organizations invest various resources like finance, human, marketing and valuable time, try to make decisions basing on what you really need from the social media which is also termed as return on investment (ROI). Accordingly you have to categorize your time to these type of activities.

To conclude social media activities can be managed by implying strategic planning and by exactly knowing what you are expecting from the social media. This helps in proper implementation and integration of social media for your business needs.

Some other good articles related to social media are given below

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February 19, 2010October 31, 2011

ComScore: Social Media to Displace Traditional Media

Media acts as a mediator for transferring information or messages provided by the various organizations or government etc to the public.

As media plays a vital role in transferring these messages, many business organizations make use of it because most of the public follow it.

Likely there are two types of media that are playing in prominent role in market. They are traditional media which is nothing but print and electronic media and other is social media which comes under various activities taking place on the internet.

Major differences between the social media and traditional media

Freedom of expressing the views by the public on both media:
Social media is the media where public have full freedom to express their views, opinions, ideas regarding products of any particular company where as in the case of traditional media; there is no such position for the public to express their opinions.

Finding customers for their products from all over the world is easy through social media than traditional media:
As social media is the platform for millions of users from all over the world, business organizations can find their customers easily through the social networking sites rather than traditional media which only have the chance to approach to particular part of customers.

Investment made on social media is less compared to traditional media:
Investment made on social media like making a website or blog and regular posting on it can be made available for the customer whenever he needs it whereas in traditional media there will be no such chance and investment requirements are also high.

Social media networking sites are globalized tools:
Internet is becoming the globalized tool for business organizations all over the world. Social media networking sites gained more importance in gathering users from all over the world. Hence business organizations paved their way to these sites in order to attract more customers and increase their sales aswell as brand value of the organization.

Though social media is more attracted by the business organizations and by the customers and public, traditional media has its own importance in approaching public as both are given equal importance by the public.

In previous days Traditional media used to reach customers first. But with upcoming of the latest social media developments, public wants and can easily find the latest information on social media by them self. They are not willing or dependent to give their attention to disturbing advertising strategies anymore!

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