The Technorati Study: “State of the Blogosphere 2010” shows Corporate blogs have become a powerful business marketing tool for companies.
With the increasing demand of finding new and creative ways to get the attention of future buyers and recent customers, corporate blogs are established as a trust and credibility building way to show expertise and to get in touch with target audience.
Companies like IBM use blogging to get seen online. Every person there who wants to write a blog gets the chance to write about the things they are interested in, not only about IBM related products.
As blogging is a clear way of communication a business should be authentic and communicate in a human way to become successful with their blogging, content and social media marketing.
Businesses that blog expand their blogging engagement with the help of strategic social media engagement to spread their content and to step into a two way conversation with their audience. Studies show that 57% of companies who blog get customers through their blogging effort!
Blogging used with the power of social media sharing brings blog posts to a wide audience. This audience is interested in this kind of content as it is their primary source to research for products and services on the web.
“Reach” is the key factor which decides the success or failure of a corporate blog.
These days buyers’ research proffered on blogs and in social media to find products and services.
4 reasons to start a corporate blog:
- Blogging companies get up to 55% more Traffic.
- Blogging companies get up to 97% more Inbound Links.
- Blogging companies get up to 434% more indexed pages in search engines.
- Blogging companies get up to 25x times more business leads.
These numbers are good reasons for a business to consider blogging for content marketing!
Blogging is the basic way of content marketing. Which means it is very easy to start with reasonable marketing investment.
There is clear context between the number of published articles, website traffic and generated business leads. The more articles are published the more outposts are there to get found from future customers on the web.
To be successful with corporate blogging, increase reach, web traffic and leads it takes these points:
— Publish high quality articles, which are interesting and share worthy.
— Participate in social media and in top rank forums to gain larger exposure.
— Submit your blogs to blog directories and to top ranked Blog Search Engines.
— Offer free reports to visitors to increase their interest in your website.
There is no question that businesses who utilize blogging gain a massive competitive advantage against those who do not blog.
— What do you think? Do you use a corporate blog?
Further important resources:
- Blogs attract and engage internet users
- Blogging – 5 Ways Your Business Can Benefit
- 8 Tips For Successful Business Blogging
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