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May 13, 2010May 19, 2010

Social Media Marketing For B2B Sales Leads Generation

Social Media Marketing is one of the powerful tools of marketing for business organizations online. Many business organizations have seen social media marketing as the best marketing tool for lead generation. This not only includes the large scale businesses but also the small scale businesses for B2B Sales Leads Generation. Use of Social Media Marketing for B2B Sales Leads Generation has become very common and also effective and cheaper than other methods of marketing and lead generations. Here are some of the ways and effective tips on how these B2B experts can keep up with these Social Media Marketing sites and earn some good profits for their pocket.

Ways to use Social Media Marketing for B2B Sales Leads Generation

First and most important part is to make regular visit to social media sites and create regular updates. As running a successful online business needs many efforts, concentration and will power, keeping you informed about the latest updates about your products, services and business is an essential task that has to be performed on a regular basis. Keep yourself informed about your competitors present there, who are using the same social media marketing tactics as yours. Also keep a record about your sales and leads it is gaining through these social media marketing campaigns. Track system you are using to increase you business and try to find out the ways on how to make it better.

Offer best services and attract more customers

Social Media Marketing helps in B2B lead generations by expanding your network and reach out to those millions of people who have never heard of you and your services. Consumers are today fetching out for best services and at competitive prices, and if you can offer them this best service, you can attract more customers for your business. You should be well prepared to engage with them as they can easily communicate with you through these social media marketing sites and if you clearly satisfy them they can become your lead.

Create trust in your customers before lead generation

People you are seeing on the social networks can be prospects and not the leads but you have to try very hard hitting methods to convert them into leads. The way you have to turn prospects into leads is by gaining trust and confidence in your consumers. You can engage them well through these social media marketing sites and converse with them on their needs and your services suiting them. Do not leave a single stone uncovered and if required try to hire social media marketing experts or social media marketing firm for this purpose. For more on social media and lead generation, visit the links given below:

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May 11, 2010May 19, 2010

The Advantages Of Having Business Blog

Blogging is so common now days that even a child is planning and maintaining his or her own blog and getting some superb traffic without knowing all that basics of SEO and other link building techniques for their blogs.

This has clearly proved a necessity of blogging in this complex world for big business owners also. Blogs are however of great importance for you and your social media marketing. Advantages of Business blogs are well known to all the small as well as large businesses that are today willing to spread their businesses from national level to international levels.

No doubt this will give them more and more profits and potential customers but it needs great social media marketing ideas and social media marketing strategies which can get this into reality. Businesses who blog gain more customers!

More and more Business are getting into blogging

Today in the world of internet all the businesses which were not online yet are finding themselves under rocks and willing to get their online visibility soon because this can give them vast profits. Good Social media marketing tactics has opened the doors for the businesses to get themselves a great business blogs and start spreading themselves worldwide. This will get them more exposure as millions and billions of their potential customers are daily surfing through these social networking sites and can give them more lead generation for their products and services.

Advantages of Blogging over other Marketing strategies

As blogging and marketing on social networks are comparatively easier and cheaper to use than any other tactics used for marketing, they are proving as great sources of marketing for businesses today’s competitive marketing field.

Word of mouth

Various businesses across the globe are getting exposure to the millions of the potential customers present online, thus getting more and more profits from them. One of the greatest advantages of business blogs is that, they can spread and distribute their information’s in seconds to the whole world and to all their customers and service seekers.

Spread your business with RSS feeds

Once, you are done making your blog, you want to distribute it, Pinging and RSS which is also called feeds can be used effectively to share out information instantly to your readers, directories and search engines.

Small businesses also using their business blogs to win the race

In this fiercely competitive world and global markets, it is becoming necessary to take part in a race and win it. Smaller companies are using these top social media marketing techniques to keep them ahead and are also trying to win the race by capturing more and more international markets with the help of their business blogs and using perfect social media marketing strategies.

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May 10, 2010May 19, 2010

How TO Get ROI from Social Media

Everybody on internet and all the business spread worldwide through blogging, social media marketing blogs and through social media marketing sites, are in need of Social media measurement tricks though which they can measure their ROI (Return on Investment).

This is the topic for which everyone wants to have a solution as there are no exact ways to measure it. Although use of social media marketing strategies and social media marketing tactics and their systems are greatly increasing and changing with time, the question about how to measure the return on investment (ROI) for social media participation is becoming important and do not have a particular measure as such.

But fixing up the particular budget from the expert teams can help you a lot in getting its statistic based metrics. Here are some of the other measures which can help you to get ROI from Social Media and the few ways to consider measuring social media ROI for your business.

Try to get what you have to measure

Better social media marketing tools do not necessarily mean good ROI, so one has to take proper measures on how to get most return on investment. First of all try to get what you want to measure, is it about your online reputation, customer relationships, money, traffic, sales, SEO rankings or some other. Some of the sites that can measure your sites stats include Google Analytics, Alexa, Xinu and submit express. These are the free sites which can help you to measure your ROI from Social Media and other methods you have used for your top social media marketing.

Look at how many people are connecting with you

You can in addition have a close look at how many people are interested in your social media marketing profile and how many of the people are daily adding you and connecting you. You should also thoroughly examine in a given period of time, how much activity there is in your forum or what the click-through rate is to your product pages from any of these platforms that result in direct sales. Also it helps you in identifying the best marketing strategy for your business.

Examine the page views, visitors and number of subscribers

A good metric to investigate about your ROI from Social Media is to examine the gain in page views, unique visitors and number of subscribers and leads generated out of the who visit your website and glance at your products. This will surely help you in increasing your businesses and profits. This will in turn also let you measure your customer’s interest and also letting you know that which parts of your site is getting large traffic and seems to be interesting to your customers.

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May 7, 2010May 19, 2010

How TO Boost Your Business with Twitter

Twitter has grown up as a huge giant in very few years and is believed to have a great marketing and social media for the small as well as large business owners. Twitter has helped very well in increasing the profits and growth of these companies. But there is also a big question in the mind of some business organizations which are new to online business about the usage of twitter for their business.

Can Twitter actually help their business or is it a complete waste of their valuable time? This is the question which was asked from the small as well as some big businesses which have not used Twitter as their Internet marketing strategy. This article specifies the benefits of Twitter for the readers.

Some Latest Twitter Stats

According to the latest stats by twitter they had around 105,779,710 registered users and the list is growing day by day. Also from the stats they gets about 300.000 new sign ups each day and approximately 60% of them are coming from outside the U.S. Twitter receives around 180 million unique visitors per month and there are over 100,000 Twitter applications available on twitter. 37% of the Twitter users use their phone to tweet and 600 million searches are queried per day on twitter.

People singing the praises of Twitter

People here and there on internet are singing the praises of Twitter and as it is also clear from the above stats it deserve it strongly. Twitter has also come up with a strong B2B social media marketing and people are using it as powerful weapon for their internet marketing and web site promotion. Many of the businesses here use it daily to grow their network and customers while knowing them and getting them known about their services and products. This all in return will get them new and potential customers they are looking for and hence boosting up their businesses with these small and magical tweets only.

Tips to Boost up your business with Twitter

One of the important factors which expose and grow your business is to choose a best username which describes your brand and business well. People looking at it will come to know about your nature and the things they will find from you. Next try to gain more and more followers as you can but do not follow everyone who follows you. Your followers are your wealth on Twitter as they are the only ones which will hear about your tweets and what you speak.

Social media has no concept of office hours and is at work round the clock. So, your social media evangelists should be able to connect from home on while on the road. Also try to manage all your tweets you tweet. Tweet messages you actually think are useful to your followers. You should provide the information which is informative and can help to get a better life.

Twitter as a micro blogging platform

Twitter is a micro blogging platform and a constant stream of communication for many. It is also becoming more popular in high societies and celebrities. They all use it to share their messages and also use this platform to grow their business while talking about themselves. Some of the tools that can help you out using Twitter are URL shortners like bit.ly, picture embedding like twitpic, twitterfeed to tweet automatically when you update your website, CoTweet to schedule tweets and so on.

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May 6, 2010May 19, 2010

Three Reasons Why Page Speed Matters

Success of any business online depends mainly on the website design, good hosting and quality marketing strategies for your business products. To attract more leads and have quality leads of your lead generation campaigns, your website should support the latest SEO tools and load faster so that customers can get their information quickly. It is important to know how good speeds and better loading page can be achieved and how it can matter your website performances. This article discusses the reasons why page speed is necessary for your website and loading speed matters a lot for your business.

Tips for Loading your website faster

Some of the tips to achieve better speed and performance for you site can includes, using add-ons like Firefox or firebug which not only maintains the page performance but also gives you the instructions on improving them further.

Also using Word press as the base is a wise option for you. Besides being able to load faster, they can be easily optimized by search engines. They are user friendly, easy to user and update. Using small sized pictures for your page background is another useful tip. Also note that if you are using videos on your website, try to make them small. Not in length but in size. If your website loading speed is troubling you consistently, you might be required to contact a new hosting provider for your domain up gradation. These days most of the sites are getting slow due to buggy scripts, or inappropriate database that’s getting overflow of the capacity of the shared hosting plan.

Too many plug-ins and outdated software might also be messing up your work. Although speed also plays an important role in search engine rankings, the main emphasis is still to be made on relevance as the basis for Search engine rankings. Speeding up your website only adds some percentage of search queries performed.

Therefore, creating valuable content is still important

Also it is important to note that better speed can cost you some money but according to Google you should go for it and also use some of the above mentioned tips as it can bring you more new and potential customers through your website redesign for speeding up your site. This can also affect you greatly in your website promotion and internet marketing, and also in lead generation campaigns because most of these potential customers may not wait for your good site when it loads slowly. However here are also some of the reasons about ‘why page speed matters”.

Google’s word

According to Google, in the past, pages were ranked in accordance with how the text information was found to be relevant. But now they changed their view about it. They say that the load time of the page plays the equal role in page ranking. That’s obvious to think of practically why anyone would like to open a page that takes a lot of time to load. Even a wait for 10 seconds for a site to open seems to be forever. And then you end up refreshing up your page out of your frustration. Google has added site speed to its page ranking algorithm. A faster loaded page is likely to be ranked higher than a similar page that takes more time to load.

User Experience

Obviously, it is the fact that more the time a website takes to respond to user’s clicks, less is the time user will spend there. Thus site speed is a major factor in defining user’s experience and is major concern for website developers. Users not only want most relevant information of best quality but also they want them as quickly as possible.

Reduction in operating costs

Examples have shown that speeding up a website increases page views that directly or indirectly reduces hardware requirements also and increases revenue. On the other hand, slow websites usually have less searches and long term effects. People often remembers those frustrating slow loading websites and are reluctant to open them even if the load times are sped up.

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May 5, 2010May 19, 2010

3 Great Reasons Why to have A Blog for Your Business

Today is the time of Internet and all the Businesses which were not online until yesterday has expanded them freely on internet so that they can cover not only their central and national markets but also the global markets. This has leaded them to gain wider profits than before.

Blog and blogging has also helped them to achieve more profits by attracting more and more customers from their social media marketing campaigns and lead generation campaigns. Blog advertising has helped the businesses widely as a strong and powerful online marketing tool. This article explains you further how the blogs have helped the businesses and

3 Great reasons Why to have a Blog for your business.

If you blog, you know that it's good for your business. But how can they help your business is the real topic to know. Here are some compelling reasons to have a blog for your business.

Giving more visitors, more clicks and thus more lead generation

Experts involved in blogging know very well as how to get more and more lead generation by attracting more customers to their blogs. They well know the fundamentals of SEO, keyword density and indexing which make their blogs grow and thus growing the businesses they are handling. With the help of blog advertising, companies can get new customers and new profits at minimal costs as compared to other modes of marketing. Because more visitors mean more people to convert to leads and sales, these Blog owners and businesses know that they can have more profits if they can have more visitors and clicks to their blogs.

Helpful in B2B Social Media Marketing

Business Blogs have well proved themselves as a corporate tool for communicating with customers and employees to share knowledge and expertise. Blogs are superb method to share a company's expertise, build additional web traffic, and connect with their potential customers in a very short period of time and in short expenses as compared to the other offline marketing strategies. Blogs have also helped in B2B social Media Marketing by connecting to their potential customers which are already present in the social media communities, thus saving their time to find out the customers for them.

Blogs Build Content and Market your products

As blogging is very easy to use and share they are meant for all, either small or large businesses. Blogging software such as wordpress is very easy to install and use and people just write about, link to resources, publish to net and get it done, all at the few clicks of their mouse. Also many blogging software companies like Blogger, Word press, Type pad, Movable and others offers easy and free blogging tools so that it can be started as soon as possible. As much as it is easy to use, it is also much cost efficient.

Blogging is a low cost alternative to having a web presence. For small business owners without the time to learn web html or the money to hire a designer/developer, blogging offers an inexpensive method to get your company's name out on the Internet.

Blogging meant for all and helping all

Anyone who is related to internet cannot afford to close their eyes and should not make it false that blogs have helped the businesses, small scale as well as large ones to the great extent, increasing their profits. Blogging has dominated all traditional marketing strategies and helped business organizations sustain during global economic slowdown.

It doesn’t matter whether you are into shipping paper works or you are into some export and import. It also doesn’t matter if you are selling your own manufacturing goods or you are getting commissions from marketing of others. Blogging is meant for all and had helped them all.

It’s worth telling that there are millions of blogs out there, with 100,000 new ones popping up each day. It’s not all about businesses and helping businesses but most of them to the greater extent related to it. This clearly explains the importance of Blogs in businesses. The blogging movement is picking up speed as businesses begin to realize the benefits of blogging. Discover what a business blog can do for you.

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May 4, 2010May 19, 2010

Why Use Marketing Optimized HTML

HTML (Hyper Text Markup Language) is a programming language for the web designing. HTML tags can be thought of as bricks for building up a website. HTML plays an important role in website design of any website online and is important in bringing more customers for your business. It provides and formats your content on the webpage and CSS (Cascading Style Sheets) are used to supply style to them. The upcoming latest version of HTML is HTML 5.

All new HTML 5

Online videos and SEO are the two of the major reasons for marketers to worry about the emergence of HTML 5. Online video sharing and user generated videos has increased today and has become a very important tool for the marketers. HTML 5 allows the consumption and distribution of videos over internet without the need of any browser plug-ins.

Another interesting thing about videos on HTML 5 is that it offers a ‘poster’ attribute that allows you to show an image in place of the white/black blocks appearing while you need to wait for the video to load. Also, videos are specified with height and width same as images are, freeing the user from size limits. HTML 5 offers new ways to tell the search engines about your content.

Owners can explain the topics to search engines using a new ‘section’ tag. Nav tag is another new element of HTML 5 which can be used to designate navigation menus. A new ‘article’ tag helps both owners and search engines to distinguish the original data from the duplicates.

Optimizing HTML

Here are a few tips to optimize your HTML pages. Using CSS (Cascading Style Sheets) reduces a lot of formatting tags from your HTML source code. More the unneeded tags on your code, more is the difficult for search engines to figure out your topics. CSS maintains the look and feel of your web page and also optimizes your source code for the search engines. For any website to be easily found on internet, it should be SEO optimized. One of the main presumptions of success of any new or old website is SEO.

SEO optimized websites increases the total number of visitors. It increases the marketing effect and enhances the quality of website. It also makes your website easily found on search engines. It also increases the Return on Investment index.

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May 3, 2010May 19, 2010

You Actually Miss $3.60 Revenue for Each Fan If You Do Not Have a Facebook Fan Page

Facebook is one of the top social media community that has moren than 400 million of active users from all over the world. Business organizations have started targeting this social media community to improve their business online. To accommodate their business online with facebook, facebook has given an option to create their own facebook fan pages so that readers can get to know about their products and company easily. Download the FREE PDF: Learn How To Add A Facebook Fan Page under ten minutes! If you are still not using face book fan page for your business, you are losing quality leads for your business. A latest update says that if you are not having a facebook fan page, you are missing $3.60 of potential yearly revenue for each facebook fan. More over you are losing potential customers for your business. This article gives an insight of why to use facebook fan pages for your business.

Importance of Facebook and your fan page

You might be having a fan page on Facebook and must be having visitors also on it but it is also important to say that if you do not have over 200 fans in your target demographic, then you need to get it fast. You must be wondering about "Why". But you may further know it here by reading about What a Facebook Fan page can really do for your businesses.

Facebook Fan Page is an essential ingredient in your social marketing recipe. If your company does not have a Facebook Fan Page, you are surely missing the trick. Today most of the people spend their time online using social media sites like Facebook and Twitter because they get approximately everything from these sites, for which they are searching for.

These social sites offer a platform that is free and provides you with a large audiences of hundreds of million of people and heavy counting. With a population of so many visitors you can just imagine if you can manage to get only 1% or 2% of these users to your fan page. Exciting it feels but it can really create a magic for you and if you know the real social media marketing strategies, you can get more and more lead generated your business also.

How $3.60 for Each Fan on Facebook Fan Page

This is as per the new study released by social media management company Vitrue, that Facebook Fans are valued at $3.60 each. If you really have 1 million fans for your Fan Page that are valued at $3.6 million annually which means that if you miss out this fan page you will miss out $3.6 million annually. According to stats, a Vitrue manages more than 45 million fans for their different companies including that of entertainment, retail, media, etc. and their team collected the data from their client’s pages to go for their valuation of this.

The valuation started with the determination of the ratio between the impressions received by a single wall post and the number of fans of a page, the average of which was found to be 1:1. A $5 CPM was then applied on that data by Vitrue. It must be noted that this valuation was not constant. The ratios for some brands were found to be lower or higher than the average. The brands with higher ratios tended to do a better job.

Reggie Bradford, the CEO of Vitrue said that the main emphasis of this study was to focus on the importance of a strong Facebook presence for brands. The value that a brand can gain through Facebook fans is supposed to be huge.

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April 29, 2010May 19, 2010

How To Use Email Marketing Wisely

Email Marketing is today’s a most widely used marketing tool for the web site promotion and if done right it can help you to get more profits. The first and foremost goal to gain more profits from the Email marketing is to have a perfect and Well Built Landing Page. The first step to conquer in an online e mail marketing optimization of your landing page.

Email marketing does not stop only when you get the click, it starts from there. If you want that click to become a conversion on your site and become a qualified lead, you should largely depend on where you send people with that click that is what your landing page is all about.

How to get your landing page optimized

Make it clear, neat and clean and look professional. Make it incredibly clear what your visitor is supposed to do is all about downloading, filling out the forms, spending money or is it free. Make all the things clear at the first hit. Also be brief and concentrate on only the essentials. Keep your images, forms, or any other things which are just essential and do not distract your customers.

Also tell about your offers and gifts as soon as possible. Tell them why they should do it and what they will get in return. Clearly and briefly outline the services you are delivering to them. These all will attract your customers more and it’s more possible that your every click got will turn into the conversion you expect.

Communicate and Educate your Customers

If you want to win in an email marketing campaign and want to be successful in internet marketing you should be able to communicate with your customers by different means. How effectively you communicate is directly related to how much conversion you want to get. Try to educate your customers and solve the queries, about the services and product you are promoting, of your customers by communicating through them.

Communicate casually and don’t sell

Mind it if you have a cool t-shirt for your friends from Amazon and you recommend it to your group of friends by an email putting an affiliate link into it, it is much possible that all of your friends will open up the email and see the t shirt and may be just buy it if they want to. The reason behind this conversion is your casual way of conversation when you write for your family or friend.

So try to be casual and explain like to your family or friend while you are processing emails for your e mail marketing campaign. The point is never sell a product to your subscribers ; recommend it in a way that would make them open their wallets and buy the product.

The fact is that if you want to sell them a product they will most probably don’t buy because they do not know you in personal and it's hard for them to trust you. Thus your casual way of conversation with them will grab their attention and create the friendly atmosphere. So it’s clear that if you want to sell and want your email marketing campaign successful you should not sound like a salesman and should build the trust of your customers.

Always build trust first – Building trust is a tricky thing. You might wax a lot of people in the process. But don't give up. If some people unsubscribe from your list, that's fine. Don't worry about them and just clean up the list.

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April 28, 2010May 19, 2010

Why to Measure Your Brand

As most of the consumers and customers looking for a particular thing or product will often search using the brand name of that product in their keywords, Key words Phrases and Brands can be related to each other for a common man searching over web for a product.

If you are really using your brand terms to represent your product, you will be on a successful path and have approached a first step to it. But it is often difficult to tell that if you are really winning out on your brand term or not. It is thus necessary to measure your brand success in the competitive world of internet marketing and for social marketing firm. If your brand is on the first rank in the search positions well the happiness is obvious.

But wait, is rank all that which can best measure your brand success, there are of course many other metrics which can determine your success. Here follows some of the measures to measure whether you are on the right track or losing out of your brand terms.

Metrics to measure your brand

This is to measure how well branded are you and how well and effective is your personal brand going on. First of all try to search on a Google for your brand term or it name or a leader in your field that best describe your brand. You can have a very effective measure by this method.

Compare ad serving frequency with your competitor’s ad serving frequency. If your ads are served less than your competitor on Google ad words you should surely need to make some budget changes. Also check out the number of positions your brand terms occupy. If your brand term or keyword is very competitive you could not be as successful as you could be.

Ways to get your Brand on top

Keep giving offers and keep an eye on the ways of promotion and ads you are providing for your brand. If you are providing a better deal with a better offers and best prices for your consumers than your competitor, you are surely on the winning tracks. Check out your ad copy and then heck out your competitors; make the effective changes if you feel that can provide you more consumers and customers.

Check out the organic tactics and if you are on top in the listings for your brand you are doing good job for your brand. Also measure the clicks you are getting on both that is organic and paid. Inspire more people to click on your organic listings by making a better offer there.

Select the best and effective key words for your brand. Do a research as much as possible to get the maximum keywords and try to concentrate on all. Be sure that you have covered all variations of your important keywords.

Identify your competitors. If you can get this list you are able to make the effective changes for your brands that your competitor is using and not you.

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April 26, 2010April 26, 2010

How to Choose a Marketing Ready Domain Name

First and the last impression which any website can get from its visitors is its Domain Name. A good Domain with a sensible meaning can get whole lot of work for a website alone.

The good and the marketing ready Domain name is imperative to the success of one’s website. You need a domain name to bring about an online entity and to direct all the potential customers who can build you a good business and strong internet marketing helps it a lot.

For customers to come to the site a good and marketing ready domain name is a must which will create a positive first impression.

Benefits of having your own Domain name

As discovered widely, there are lots of benefits of having your own domain name. Domain name builds up your own unique identity in your internet business. This will be with you as long as you will use it and want to use it. The greatest and most important benefit of having your own domain name is that you can always change the hosts as often you like and people will still be able to find you by simply browsing you with your own domain name.

As the free hosts and free sites offer long domain name, your own domain name will be comparatively short and people can find your site more easily.

You can get more traffic from your own domain name because more people can remember them and return to them often when they want. Also many of the search directories such as Yahoo only index websites with their own domain name. And if you have a good Marketing Ready Domain Name you are on the right track on growing your businesses.

Tips to choose a good Domain name

As Domain names are comparatively cheaper now days than before you should not have any excuses for buying one and just complete the first step in your web site campaign and promotion. You should choose a good one and to help it here are some tips, the smaller the better. Short domains are harder to find but if you can manage to get it, it is much easier to gain more traffic to your domain name as it is very easy to remember and harder to misspell.

Also try to get a name which is easy to remember and related to the products in your web site.

The keywords which are related to your site will have good indexing in the search engines and will help your search engine rankings. It is also better to get a similar name as of your actual business and company name. This will help more people to find out using your company and business name.

There are many extensions available online for your domain name but .com is best as compared to others. Try to get .com first or try some other similar keywords for .com.

Mistakes to avoid while choosing a Domain name

As it is clear that a good domain can bring your internet marketing business to touch the skies and a bad domain can get fall your same marketing business to the floors, it is also recommended to have good knowledge about what are the common mistakes people make while choosing a domain name.

If one choose a URL which does not make any sense or which do not relate to the site or is harder to remember, one should make it hard time to grow their business and find hard to get their potential customers online.

Many of the small businesses make the same and repetitive mistakes when it comes to choosing a domain name.

First and the most important is choosing the same business name. Many of them get the same business name without troubling to get a shorter one if it is really long to remember. Sometimes the names of the company are too long and are not easy to remember and their customers can have a hard time to remember it. Not keeping the best url available is also a big mistake that many faces while getting a domain name.

Many domain names that have been registered for years come back on the market after their owners fail to renew them. So it is not impossible that you can’t get the best domain for you.

Not using the available keywords which best describe your business is also one of the biggest factor which can affect the success of your online marketing, domains and business. Google and other search engines can find it more easily if the relevant keywords are present in the Domain names.

Not making your name simple and easy which is easy to spell and understand is also a big mistake some of the small online business marketing sites face. So try to use words that are easy to spell and are spelled consistently, as much as possible.

It is also a big deal for big businesses to register more than one domain that are similar and more frequently used to find your company and business. Although this increases some cost but can give more and more traffic from the customers which uses the alternate and similar names of your business.

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April 23, 2010April 24, 2010

How to Lose Credibility Quick? – Pitch Your Potential Customers

In this new world of internet marketing public relations and the credibility of one’s site is essential to gain more and more profits through it. Media relations help a lot to get more credibility and attention.

Public relations are about reaching your potential customers. If you are really serious about your online success and marketing of your products through the websites, your site should have credibility in the eyes of your visitors.

If the visitors think that you are someone who knows what they want and is worth their time they builds up the trust for you and you are seen as credible in the eyes of your visitors or the game of your site gets over even when it is not started.

Why the Credibility of your site is important

You and your site must be credible for the visitors and these visitors must trust your site if you have to get success in this online marketing business. Regardless of what type of website or business you’re pursuing on the web establishment of this credibility is vital factor which determines the success of your web business.

Mostly people online are very much distrustful and do not believe in what they see and what they read. And particularly if you are selling something online this distrust takes a giant leap of faith. So to build up a trust and build credibility for your site becomes a necessary factor which can give you results with the profits you are expecting.

How to Build credibility for your site

Here are few tips to instantly build up the trust in your visitors eyes for your site. As this is must try these quick trust building methods for your websites as quickly as possible.

Some of the bigger marketers and companies place credibility pre-header above their site. This can be more useful especially in the case if you are selling some products. Example. “India’s #1 Affiliate Marketer according to Times India Magazine.” This is the pre header which should be real in nature and not in any ways false statement.

Quoting of this type of respected sources like magazines, news programs or any other organizations and programs, which people generally know and believe in, gives you also more credibility and trust. On lot of sites you can see the logo of CNN or quoted as “As seen on CNN“, or just “As seen on TV“, will add a positive credibility to your site and people will believe in it faster.

Use your Picture, Bio and Videos for credibility of your site

As you are the real person behind your online business, you should add your picture, a short bio and may be some real videos to gain credibility of your site fast. Your readers should know who you are and can have faith in you. Many of the marketers are seen who uses their spaces and pages where a side is given for the credibility of the site. The pictures, bio and awards gain by the site is added in this space which helps in getting fast credibility for the site visitors.

Testimonials are also a great way to add trust for your sites. Many of the great webmasters and marketers add tons of these testimonials on their sites for this very purpose.

The first time visitors are reading your content and cannot have full faith in whatever they are reading. But they can glance over to see what you’re saying is backed up by other people. This will add credibility to what you are saying. Many of the marketers and webmasters also use videos for their testimonials.

The actual video of 10 to 15 happy customers can have much more positive impact and credibility than a text testimonial which can be fakes also.

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April 22, 2010April 19, 2010

How B2B Blogger Can Help Your Business

Today is the world of Bloggers and internet marketing through blogging has become a great feature for marketing for the real and big business online. Bloggers and B2B bloggers can help in this field to a great extent to the business concerns and companies if used wisely.

Pitching a blogger and pitching a mainstream media journalist is not very different in today’s marketing ways for business organizations and they both can give fantastic results to their partners and business concerns.

Advantage of Bloggers over Mainstream Marketing

The important advantage of a blogger in business is that they are much more specialized in their niches than their mainstream counterparts who due to the newsrooms features covers many of the topics like food, crimes, weather, finance, etc. at the same time and thus becomes less effective for a particular niche and for a particular business.

Blogger are also more concerned on creativity and try to figure out all about their passions in a particular field and thus are perfect in their particular work in which they are specialized.

Build relationships with the B2B bloggers

It is not necessary to subscribe over all the businesses blogs you see around but it can be effective also if you visit them once a week and build a strong relationship with it, get a handle for the blogger’s tone, writing and opinions. Check out the about me page and find out more about bloggers. Drop down your comments, guest posts, follow them on twitter, facebook, etc. etc.

This all will build a strong relationship with the strong B2B bloggers in the market and most probably your work and services will get more exposure through them.

Pitch the B2B bloggers

Make sure that the blogger you are targeting can actually write about you and then have a relationship with them. Ask about all the parameters and preferences he or she uses when writing the posts. E-mail them and investigate to them. Build a strong relation with them and confirm that are they not bound by the companies for which they are working with to write the product review for you and also investigate about whether they are not working for the competing company, of yours previously.

After all this is a small world and there aren’t as many B2B bloggers as there are B2C bloggers, especially when you begin breaking things down by industry. While that limits the sheer number of bloggers out there who can create content, use this to your advantage.

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April 21, 2010April 19, 2010

5 Tips How To Get Testimonials From Your Clients

Testimonials are one of the great sources of marketing and hence improve the lead generation of the websites and businesses. Using testimonials in a creative way throughout the websites can have a much positive impact on the visitors and can act as a powerful marketing source which insist the customers about the genuineness of the products and services you are marketing.

Listed below are 5 tips on How to get great and effective testimonials from your clients in your overall web presence and guarantee the maximum returns through that.

1. Name your page differently rather than just testimonials

Never give your page name as “Testimonials”; instead you can use some words as Great fans, Raving Fans, People who like it, etc. This shows the good relation of you and your customers who are satisfied with your services and products. This will ensure that you have a great connection with your buyers and sellers way beyond the average testimonial letters.

Also add this to your home page so that maximum number of people can get to it.

2. Add videos and bring life to your testimonials

Today many of the websites are seen that are videos and not just the text of their customers. The real and speaking people can create magic when they tells about the genuineness of your services offered and people will believe it more quickly rather than just the texts which can be fakes and false.

These types of testimonials can bring your website to a new level and your clients experience more life in your website.

3. Add the live testimonials to the different pages of your site

Add different testimonials evenly on your different pages which can grab the attention of your audiences at every page and people will be more confident about it when they see lots of people talking about the same products differently.

Instead of burying out the long list of testimonials at one page make sure you use it evenly at every page.

4. Make your testimonial look like believable

Many of the sites seen are using much and much of “Sugar”. They only tries to add sweet stuffed with the wonderful adjectives and powerful verbs. Each and every testimonials talk about the brilliant product and amazing qualities of that. After they are read many of the times the same thing over and over again it becomes hard to believe in it and people starts feeling a little sick about it because they cannot digest massive overdose of “sugar”.

Present your testimonial with a complete picture and truth on it.

5. Don’t only start with praise and end with praise

It has been seen that the testimonials which only shows the praise and only praises throughout are harder to believe that the one which consist of some doubt and skepticism first and then start praising about it which was expected. It may describe the fear or uncertainty racing through the customer’s mind at the point of purchase.

A reverse testimonial will work more effectively because it speaks to us in the way we speak to each other.

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April 20, 2010April 19, 2010

7 Steps to Get Into Business Adding Social Media Features

Today business all over the world is getting wide and internet has become the main source of spreading their wings worldwide and gaining profits.

Social Media features have also played a great role in the same for gathering leads and attracting more customers.

But it is also worth to be noted that it needs much planning and concentration to enter into social media and if you enter into social media without a plan you will definitely fail. All the hours you spent and all the hard work you have done will be wasted.

As one should not jump into a raging river without knowing how to swim, it is also worthless to join a Twitter or a Stumble account without knowing how to make use of it effectively. You will receive no traffic bumps, no one will care about what you are doing there and there will be no engagement at all if you are not planned. So just check out the 7 steps to get into business by adding social media features and use them affectively.

As you know that social media are free to enter this does not mean that they do not have their limitations. If you cross their limits you will most probably thrown away from them.

1. Measure your success

Once you enter the social media you should figure out yourself on how you will be going to judge and measure your success. You should know your goals and challenges in front of it. You should have a clear idea about what you are expecting and how to gain leads for your lead generation campaigns. They can be blog commenting, twittering, link buildings, or brand recognition.

If you can’t measure whether or not you’re meeting your goals, then you’re going to fail before you even start. It will limit your results and you will fail to achieve what you are expecting.

2. Know who you are and select an identity

This is a first step when you enter into the social media and will help you out till long time. The first step of a successful (and long term) social media plan is to grab your brand everywhere you can, regardless of whether or not you plan to use it. It’s important to create your identity all over the web and have a name.

Having a unified social media username is very important in establishing trust with other members (and potential press contacts) that may belong to multiple communities with you. This way the persons will know you are the same person which they have met before.

3. Set Your Goals and Metrics

Do not enter the social media unless you know your goals and the “place” where you want to be. Set your time limit in this and judge yourself after each interval.

If you don’t know what “success” is for you, then you’re not ready to start yet. Know what you actually want. Is it more traffic, more money, more subscribers, your brand power, knowledge about a particular product, etc.?

Whatever it is, this also means that you must have some knowledge to enter into and need some more home work before you do it.

4. Tell your stories and positive points

When you use social media features for your business this is a must to tell your stories and tell your positive points about your company, products, services, etc.

Try to figure out why people should use them and what you have in extra which your competitors don’t have. Most of the strong businesses tend to believe that marketing is storytelling and they do it this way and succeed. People are interested in knowing who you are and by giving them that you will pick up the interest of your customer’s and make them interested in who you are.

The most successful companies always tell the stories about them selves and keep their customers attracted towards them. As we always wanted to be associated with them.

5. Tell the truth

Engaging strongly into the social media features and using them freely do not give you permissions that you should give fake knowledge about yourself.

If however you will give it, it is more probable that you will be going to fail in the near future. Only figure out your story in the market that is true as the false and fakes are not long lasting and you will surely collapse down if you use them.

Be sure to tell the truth about what does your company believe in? What are you known for and what are the positive points about your company?

What are your future goals and what make you serve better? That knowledge will also be crucial in determining how you’ll talk to people, what your tone will be, how far you’ll go, and what you are (or are not) comfortable doing and sharing.

6. Deal with your customers

If you have a fair idea about your customers and the communities with which you are dealing with, you can surely work better and serve better for them.

You should plan your social media strategy according to your customers and also knowing that how powerful and concentrated it can be. You should not waste time in the communities where there are no one interested in you and your kind. You should understand the taste of your customers. Understand better what they want and who are they and in what they are interested in? Also know where they are present in bulk.

7. Find the communities

Once you know what your customers are, you also want to know where they are present in bulk and then you should get in touch with them wisely. If you don’t naturally know where people are hanging out, don’t panic. It just means you’ll need to do some research to start. Head to Twitter or Facebook and search for your brand name, your competitors’ names, your keywords, industry, etc.

If there aren’t, are there a lot of people who list it as an interest and who may be interested in joining a community on your topic? Go to Yahoo Answers and see if people are asking or answering questions.

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