Online Business has developed tremendously in recent years. To promote business online, there are many important marketing strategies adopted by companies to generate revenue for their business. Closed loop marketing is one efficient marketing strategy that is key point in generating quality business leads and revenue for organizations.
About Closed Loop marketing
A successful company online is the one which manages its Closed Loop Marketing effectively and strategically. For large companies, inbound marketing experts help to maintain stability over their Closed Loop Marketing strategies and thereby generating Quality Leads for business. But what is this Closed Loop Marketing which helps businesses to develop faster and securely? This article gives a glimpse of Closed Loop Marketing and advantages of using it with the help of marketing experts.
In every business there is competition and company’s invest huge money in generating quality leads. While generating leads is one part of the marketing strategy, the other part is to maintain the marketing budgets by using latest technology and marketing tools.
4 Phases of Closed Loop Marketing
Closed Loop marketing is one of the effective online marketing strategies that help companies to decrease marketing budgets by providing strategic lead generation reports and giving powerful tools for the sales team to increase their lead generation capacity.
One advantage of Closed Loop Marketing is that it increases the Sales of the company as well as giving more freedom for marketing team to generate Quality Leads through proven marketing tools.
There are 4 phases of Closed Loop marketing which in simple words are
4. Converting leads into customers through a lead nurturing process using powerful Customer Relationship Management software.
Let’s briefly discuss about these four essential steps that helps in a successful inbound marketing strategy.
Step 1: Managing your Visitors
Every company online have lead capture pages and useful content that drives traffic to their website or business online. There are many marketing software’s and tools available online that help you to identify and track the visitors location, source of visitors and give information related to your visitor information.
Marketing experts advise using tracking URL’s for each of these sources so that it is easy to identify the main sources of traffic to your business. This is the first step of closed loop marketing that would be helpful in generating list of visitors who are interested in your business.
Step 2: Identifying visitor’s interests
One of the important parts of closed loop marketing is to identify the difference between the visitor and lead. Many visitors arrive through blogs, social media, pay per click campaigns and other ways of marketing as they are interested in your business.
Once they have a good impression and re-think of visiting your business, they provide their information either subscribing or giving information through lead capture forms.
Step 3: Generating visitors and leads database using powerful marketing software’s
These leads are potential for revenue growth of your business and for increasing customers for your company. By generating separate database for your leads and visitors through powerful marketing software’s, you can concentrate more on sources which have maximized your visitor to lead conversion.
Step 4: Call to action using powerful CRM software
Once you have your lead database, it is up to the CRM software’s and the sales team to put their efforts into action in the final step of Closed Loop Marketing.
Customer Relationship management software’s helps to do lead nurturing and in maintaining synchronization between the sales, marketing and customer support teams which are the critical part of customer’s interaction. There are many CRM software’s that are available in the markets that are recommended by inbound marketing experts according to the business niches.
Infographic: Social CRM Evolution
Start using closed loop marketing for your business by hiring inbound marketing experts who can help you in increasing business revenue and potential leads.
Social Media marketing has influenced the marketing strategies of business organizations online in recent years.
Almost all of the niches are now using social media marketing for their business promotion online. There is heavy competition in these social media sites as well on grabbing advertisers to market through these sites.
Newly emerged social media sites Google+ and Pinterest have been the major social media sites to watch in recent days. Many say Google+ is ideal for business where as there are experts describing Pinterest as one of the major social media competitors for business online. This article gives a glimpse of using these two social media marketing sites for business.
Identifying the right Social Media Sites for business
Everyone in the marketing world online knows about the advantages of social media marketing and how it can cut your marketing budgets if identified correctly. Previously there were very few promising social media sites such as facebook and twitter which are used by businesses for social media promotion.
But as days went by, top Internet organizations such as Google came up with Google+ with wide range of features for business organizations. Companies are now trying to cap their market share from these fast emerging social media statistics. Inbound marketing experts are now planning to use these social media sites for business lead generation.
Not only recent statistics suggest that Pinterest has also been used largely by organizations for their business promotions. All these social media marketing promotions for lead generations are only started after indepth analysis by marketing experts online. But what are these analytics which led to these decisions? Well an overview of the next paragraph will let you know why Google+ and Pinterest are valuable for business online.
Generating business leads with Google+ and Pinterest
Google+ has brought interest of millions of people online with the type of launch that they have made. Google has taken some of the best steps to create interest in users while launching Google+. Likely within the first 3 weeks of the launch 20 million users started using Google+.
Moreover Google+ profiles and stats have been remarkable and Google started indexing Google+ content. Another interesting stat is that 63% of Google+ users are male and sites that use Google+ started getting 3.5 times more traffic than the sites that haven’t used Google+ for their sites.
Google+ has been prominently used by software developers and college students which brings into the fact that Google+ has a wide range of influence on students and working software professionals.
One important stat that is very much useful for businesses is that 40% of marketers suggest Google+ as prominent tool to promote their business as it is expected to reach 400 million users by the end of this year.
Another prominent social media site Pinterest also managed to gather 10.5 million users as on February 2012. This made businesses eye on Pinterest to promote their business.
Not only for the number of users, Pinterest has prominence for re-use as 80% of pins which are done in Pinterest are re-pins. This means if you are successful in bringing interest to a small group of people using Pinterest , your business many go viral.
Also Pinterest has the power of retaining users similar to facebook and twitter which can be observed from the stat that users have increased by 145% from the month of January.
Another stat that is surprising is that 80% of Pinterest users are female and this is one of the successful social media sites that have brought female interest. If your business is a trending topic, then your business is likely to generate quality leads.
Another important stat that will generate interest in advertisers for business lead generation is lead conversion rate. Lead generation conversation rate in Pinterest is 15% compared to 9% from Google+.
Infographic: Pinterest
Infographic: Google Plus
So putting altogether you should be strategic and take expert opinion while promoting your business through Google+ and Pinterest. Take the expert opinion while make social media promotion through these social media sites. Generate quality business leads from these emerging social media sites and stay ahead of your competitors.
In March 2012, marketing agency Cargo and Inc. Magazine found the majority (52%) of US small-business owners felt companies did not market to them effectively.
Moreover 43% – 45% of the small business owners said companies made little effort to understand their individual needs and their business.
Most of the small business owners do the business important tasks them self, as they do their financials, marketing, sales and services. Their time is full stuffed with work and they do not sit behind a computer a whole day long. As they are mostly working their job and are with their employees and customers they are perfect to be reached by mobile devices as laptops and smart phones.
When B2B marketers want to connect with them they need to be where those small business owners are around and there where they can be reach and where they can reach out to the marketer.
As an increasing number of small business owners places importance on wireless communications and smart phones for their business this is the way to get in touch with them.
Infographic: Local Mobile Search
So what marketers need to do to reach small business owners with their brand massage?
1. Make your website mobile friendly. As small business owners love to use mobile devices like smart phones and tables, it makes sense to make it easier for them to consume your content
2. Adjust your email marketing, so it becomes and your email massage can be read on the fly. The most email communication is read from mobile devices
3. Become active in social media. As all known social media sites like Twitter, Facebook and LinkedIn have mobile Apps; you can reach small business owners there through your communication and attract them to your offers
4. Start to create and publish buyer persona “small business owners persona” oriented content on the web and in social media. This will increase your visibility and grow your trust
5. Respond friendly and professionally to every request, no matter if it comes publicly through social media or by email or support ticket.
An eMarketer study found out that 79% of US marketing professionals said they plan to increase spending on social media marketing and 24% of them said that social media will be the most-used tactic in the ad industry this year.
As the number of areas and activities increase marketers are confronted with various platforms and various ways to use and measure those platforms. Marketing tools and automation are the most seen challenges.
“In the Marketing Tools Study 2012 from digital marketing technology and services company PointRoll and Kelton Research, US marketing professionals reported using multiple tools in each campaign they execute. More than half of respondents used more than five tools in a single advertising and marketing campaign, with 33% saying they averaged five to six, 15% saying seven to nine and 13% saying they used an average of 10 or more.”
This results show that marketers come closer to paralysis through analysis! The more tools have been used the more time is spend on them.
Instead of to improving their marketing marketers are bound in tools mess!
Marketers should focus one tool which helps them to get found online and in social media by more qualified visitors, helps them to convert more visitors into leads, to close those leads efficiently and which provides analytics to help make smart marketing investments.
Successful companies use every possible communication channel to get in touch with their target audience. They are interested in what their recent and future customers are thinking and communicating about them.
This communication ability helps them to better understand and to serve their audience, which sets them apart from their competition and gives them wide advantages in their business field.
Businesses which are willing to communicate with their audience in blogs and social media show that they care about the people who spend their money with them.
Businesses which avoid an open and authentic communication in blogs and social media show exactly the opposite. Why should the customer than care about to make any further business with them?
Successful businesses in B2C and B2B have embraced the wide opportunities which blogs and social media offers to them to spread the word and to reach their audience where there are around.
Recent data show that B2B marketers are very satisfied with the benefits of their social media marketing:
– Over 56% of B2B marketers acquired new business partnerships through social media, compared to 45% of B2C
– 60% of B2B marketers saw improved search rankings from their social efforts, compared to 50% of B2C
– 69% of B2B marketers are more able to gather marketplace insights from their social efforts, compared to 60% of B2C
– But B2C marketers are better when it comes to developing a loyal fan base (63% of B2C vs. 53% of B2B marketers)
Where are Marketers going in 2012?
LinkedIn
• 76% of B2B marketers will increase their use of LinkedIn
• 55% of B2C marketers will increase their use of LinkedIn
Blogging
• 71% of B2B marketers plan to invest more time in blogging
• 65% of B2C marketers plan to invest more time in blogging
Facebook
• 68% B2B marketers will increase their use of Facebook
• 76% B2C companies will increase their use of Facebook
Infographic: How Engaged is Your Brand?
The 2012 topics of interest for Marketers are:
Marketer B2B and B2C are mostly interested to learn more about ways on how to use Google+, LinkedIn and Twitter for Business.
Marketers are also interested on how to measure the effectiveness of social media, how to converting activities to sales and to learn the best social media tactics.
Do you have position your business for an open and authentic communication with your audience in blogs and social media yet?
All successful businesses have one thing in common, they have great marketing and they care about their customers and restaurants are no exemption.
For a restaurant to get new guests the audience needs to know that you exist and what you have to offer. So you need to get found!
When you operate or just start a restaurant it can make sense to use Groupon for the first six months to help boost your reach so more people learn about your restaurant. But when the first six month are over you need to have a holistic strategy prepared to attract new guests to your restaurant and keep the actual coming back.
But what if you do not have the time and the experience in house to do so? And which strategy should you use, which one brings the big bang for your marketing buck?
Inbound marketing has been the most successful Internet marketing strategies in recent years.
Many businesses from different industries are using inbound marketing since about ten years as it is highly productive for their business. This article will give you a few examples why restaurant businesses should outsource their marketing and advantages in doing so.
Inbound marketing has been the successful and cheapest marketing trends in online world now. Inbound marketing generated leads have a proven 62% lesser Cost per Lead (CPL) and an up to 55% higher conversion rate! It simply outperforms any other way of marketing like TV, Radio, Print Media, Mass mail, Trade shows, Pay per click, Cold calling, etc.
All major brands and thousands of small and mid size businesses have switched to these powerful marketing strategies. Inbound marketing needs expertise, dedication and commitment and companies can benefit by hiring a professional inbound marketing agency. It is beneficial for companies to outsource their marketing in order to concentrate more on their business and leave their marketing strategies for the experts in the field.
Infographic: Dining and Restaurant Reservation Trends
Advantages of Outsourcing Marketing for Restaurant
Restaurant business is popular though its wide opprotunites it offers. Hundreds of success stories show and prove how money can be made by operating a good restaurant. Chains like Burger Kind, KFC prove this. Also celebrities have discovered the restaurant business as a profitable way to make extra revenue.
With increasing competition, regular restaurants have also started their business online and taking reservations and orders. With many competitors creeping up, it is very much important for the restaurant owners to get themselves updated with the latest marketing trends online to stay out of the crowd.
1. Get found online through inbound marketing
Main requirement of restaurant industry is the word of mouth marketing and getting new customers. So it is important for the businesses in restaurant industry to concentrate on their competence and outsource the marketing it for the inbound marketing experts to lead new guests to their restaurant.
Main advantage of inbound marketing is to get found online at the start to the customers. By hiring marketing experts who use the latest social media marketing and analytical tools for analysis, companies need not worry about the fast changing marketing trends and strategies.
2. Marketing Experts help you in Social Media and Content Marketing
Social Media and content marketing through blogging have increased in popularity as consumers are increasingly looking online for reputable sources to spend their money. Content marketing is increasingly used by companies to get new customers to their business.
If we take an example, companies that blog get 55% more visitors to their business website. So it is very much important to use these types of marketing strategies to gain new customers for your restaurant as well.
Another important strategy that has been successful is the social media branding for business and being active in social media. It is very much important to update your social media profiles regularly as search engines have started indexing your business social media content. This brings more prominence for your business in search engine marketing.
Not only search engines, your customers are also very much interested with the latest news, promotions and deals that are updated in your blog and social media.
To get potential leads and increase their prominence in market place, it is therefore useful to hire the marketing experts to do this job for restaurant industry.
3. Less Marketing Budgets and risk free business marketing strategy
Inbound marketing is the cheapest marketing strategy in the long term. It is easy to outsource your marketing by hiring an inbound marketing agency and build prominence on the web for your restaurant business.
By using various effective and creative marketing, inbound marketing agencies help to stay ahead of your competitors and get found online easily to potential customers.
Not only do the inbound marketing agencies help to do your marketing, they also help you to minimize your budgets on the long term.
Summary of what you get by executing a professional marketing strategy?
A. Save up to 62% of your marketing budget B. Stand out of your competition C. Generate a massive amount of leads D. Get up to 55% higher lead conversion rates E. Increase your customers and sales
These are some of examples on how you can benefit by outsourcing your restaurants marketing to a professional inbound marketing agency. Start your inbound marketing today and stay ahead of your competitors
When it comes to led generation than “nothing beats the inbound marketing strategy”!
Inbound marketing builds you trust before the sale. Means your audience learn about your business and your products before they are looking to buy from you and without pushing them.
This increases your chance they select your company when they are ready to purchase.
Studies from the past five years revealed that a seriously executed inbound marketing strategy results in up to 62% lower cost per lead an in an up to 55% higher lead conversion rate.
Inbound marketingconsists of content creation, content distribution, content marketing, Social Media communication, Lead generation, Lead Nurturing, Lead Conversion, and Closed-Loop Analysis to refine and improve the activities.
Companies who execute an inbound marketing seriously build trust, their brand and are recognized as a reputable source on the web. They get found on the web when future customers are looking, instead of pushing them with dump old fashioned sales pitches.
Infographic: The Inbound Marketing Multiplier
What do you get by executing a professional marketing strategy?
A. Save up to 62% of your marketing budget.
B. Stand out of your competition.
C. Generate a massive amount of leads.
D. Get up to 55% higher lead conversion rates.
E. Increase your customers and sales.
BRANDfog found out that consumers and employees regard company leaders who engage on social media platforms positively.
Social media is a great way to showcase a C level executive’s personality and to offer a more personal insight view. C level executives have great opportunities to show personality to attract the right buyer persona and to get in touch with the right new future customer when this one is looking out for products and services.
Five reasons for C level executive’s to engage:
1. CEO participation in social media leads to improved brand image
2. CEO participation in social media leads to better communication
3. CEO activity on social networks influences employees’ faith in their company
4. Employees trust a company more when the CEO and leadership team communicate via social media
5. Buyers are more likely to buy from a company whose CEO uses social media
Financial services firm ING Direct Canada is known for its tweeting CEO, Peter Aceto.
Aceto says that using social media helps him gauge how employees and consumers view the company and its products:
“We saw it as a competitive advantage for us,” Aceto said. “There was no science. There was no ROI. We just needed to get going, start to build a community and learn about how we can use it.”
C level executives have the great opportunity to become real “Trust Agents of their Brand” with very less effort and the rewards can be huge!
If C level executives are not willing to listen and to communicate in social media their audience will turn to their competition which is willing, for sure. When brands are not willing to listen and to learn it simply shows that they do not care about their buyers. And why should their buyers than care to spend their money with them?
Infographic: How Executives Are Using Social Media
Click the graphic to enlarge
Marketing takeaway for C level executives:
Start in social media with a Twitter account and begin your communication. It is not time consuming as a blog and video and can be managed from your blackberry on the fly. As simple as that!
Social media has become the most popular distribution channel, this is no secret. But still the most marketers rely on paid advertising nevertheless they can reach their audience in social media with no paid ads for a faction of the costs.
More than half (59%) of US marketers and agencies planned to increase their social media display ad spending on sites like Facebook in the next 12 months.
The good news is that 62% of marketers say that social media is important to critical for their business. And the bad news is that 59% of them want to buy customer attention instead of earning it by a simultaneously decrease of cost per lead up to 62%.
It is a good approach to be visible where your audience is around. But the way how you are visible is more important than a big ad budget.
Moreover a big ad budget does not mean you will be successful with your lead generation campaign.
The most profitable method to gain customer attention in the long term is to offer something of value for the audience. Information which is remarkable and share worthy.
Smart content marketing has proven to be a great way to create brand awareness and to e most effective to drive traffic to a company website and convert this traffic to leads and customers. The most popular ways of content marketing are blogging, social media and video.
A good way to start a smart dialogue is to ask open questions. To ask the audience about their opinion about the published content will open discussions where a brand get the opportunity to respond in a professional, authentic and human way.
Companies utilizing content marketing strategy report n up to 2,000% lift in blog traffic and 40% boost in revenue.
Publish buyer persona oriented remarkable content. This can be achieved with a corporate blog very quick.
How can your business profit from this?
1. Start a social media presence. Complete your profile there.
2. Research for industry related B2B groups and people. Become a member and invite those people to your network.
3. Listen to their discussions. If you have something valuable to contribute than do it, otherwise go on listening.
4. Start a corporate blog. Write about topics your B2B audience is interested in. Share your blog articles in social media and ask for feedback for your publication.
5. Build landing pages and offer exclusive and valuable content for download. So you generate laser target high quality industry related B2B leads.
6. Measure your activities.
7. Improve your activities and repeat.
This can lower your cost per lead up to 62%, increase your lead conversion up to 55% and boost your revenue the smart way.
Any B2B business can use social media as a source of unfiltered information and as powerful business intelligence tool to predict trends, for support and product development. Social media has proved in the past years that it can bring positive ROI when done right.
A recent study from Sagefrog Marketing Group shows how companies have learned to leverage social media.
Leveraging social media for branding and building awareness helps B2B companies.
4 Ways how companies can leverage social media:
• Increase brand awareness
• Humanize B2B companies
• Establish as thought leader
• Connecting with customers and prospects
An increasing number of companies like Intuit, Sysco, Cisco, GE Healthcare and AT&T are using social media for effective business lead generation.
What sites, tactics and strategies are B2B marketers including in their social media outreach?
To do their social media outreach B2B marketers include professional networking sites like LinkedIn which have proven to be an effective way to generate business leads. Furthermore they utilize social networks like Facebook, Twitter and YouTube also which are helping them to reach customers in new ways.
Some numbers about Social Media Lead Generation
“67% of B2C and 47% of B2B companies report to have acquired new customers through Facebook.” “47% of companies who use Twitter report to have acquired new customer through it.”
Online Marketing strategies like banner ads have been replaced through proven buyer persona oriented content creation which also brings better ROI than pay per click marketing (PPC).
A corporate blog has become the number one content marketing tool for companies. The importance of blogging is growing and people are adding nearly 3 million blogs per month. [Technorati 2011 State of the Blogosphere Report]
Studies show that companies who operate and update a corporate blog frequently have 55% more website visitors. From those companies 57% which operate a corporate blog report to have acquired new customers through their blog.
There is no question content marketing, corporate blogging connected with social media distribution is definitely a revenue driver for B2B companies.
Social Media has proven to be a source of targeted high quality leads for B2C and B2B. An increasing number of marketers see lead generation as their greatest online marketing challenge.
Marketers which experienced the business value of social media marketing know that social media is one of their most successful and cost effective marketing channels.
Studies show that companies which relying on online lead generation are two times more profitable than those who do not. Those companies achieve an up to 62% lower costs per lead.
In social media B2B marketers are focusing mostly on LinkedIn which is the most successful channel for B2B lead generation followed by corporate blogging.
A study from Wildfire Interactive shows that social media helps grow brand awareness, increase sales and partnerships and helped to reduce marketing costs.
How can you profit from this trend?
1. Start a social media presence. Complete your profile there
2. Research for industry related B2B groups and people. Become a member and invite those people to your network
3. Listen to their discussions. If you have something valuable to contribute than do it, otherwise go on listening
4. Start a corporate blog. Write about topics your B2B audience is interested in. Share your blog articles in social media and ask for feedback for your publication
5. Build landing pages and offer exclusive and valuable content for download. So you generate laser target high quality industry related B2B leads
In the past marketers have been dependent on static inflexible campaigns and surveys which took days, weeks or months before companies get an understanding of how consumers are responding to their brand messaging.
To keep up with the today digital pace is a challenge which every marketer is facing by doing brand messaging.
Also it is not necessary anymore to wait for days, weeks or months to get an idea how brand messaging work and if the recent results are going into the right direction.
By taking the advantages of social media into account marketers have the opportunity to get unfiltered real time feedback from their audience about the impact of their brand messaging. Also they have the opportunity to refine their brand messaging in real time by carefully listening to their audience and offer buyer persona tailored information to make their brand outstanding.
This messaging can be improved online in real time and on daily base to lead the messaging towards the company goals.
Brand marketers need to move beyond campaign mode and post campaign measurement and take advantage of real time feedback and metrics on brand messaging performance.
The first question which marketers face to answer is: How far is the reach of my brand messaging?
To get an idea you need to know some metrics about social media and sharing.
LinkedIn
Each LinkedIn user has an average of 60 connection and messages there are shared on average 0.3 times.
Facebook
Each Facebook user has an average of 130 friends and messages there are shared on average 0.65 times.
Twitter
Each Twitter user has an average of 300 followers and messages there are shared on average 1.5 times.
Calculation example “Facebook”
When your company Facebook page has 1000 likes, it means your messages are visible on these 1000 peoples wall as well in the moment when they are published on yours.
We have learned that an average Facebook user has 130 friends.
Your potential brand message reach: 1000 (Likes) x 130 (each one of them) = 130,000 – 1000 (Likes) = 129,000 (possible additional people to see your brand message)
We have also learned that an average Facebook user shares a message on average about 0.65 times. This could increase your visibility to additionally 83,850 people. Your estimated brand messaging reach could be 212,850 people.
Infographic: How Engaged is Your Brand?
You can’t buy a good branding anymore you need to earn it day by day.
To earn reputation and a trustworthy brand to reach an increasing amount of people you need to offer valuable information – content there where your audience is around on the web and in social media. Remarkable and valuable content can be shared from people in the networks and travel on light speed around the globe.
On the web you are what you publish. What are you?
—David Meerman Scott
To take advantage of the real time opportunities the web and social media offer, you need to transform your marketing from static campaign mode to real time mode and make use of daily news, events and the social vibe your audience gives you as a feedback.
What do you think, did I missed something?
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Facebook has about 830 million users worldwide which means it reaches one fifth of the global population.
Facebook CEO Mark Zuckerberg predicted there will be 1.43 billion social network users in 2012, 63.2% of internet users will visit a social network at least once a month, rising to 67.6% in 2013 and 70.7% in 2014.
The top ten largest countries are:
1. United States 155,886,800
2. India 45,018,540
3. Indonesia 43,521,320
4. Brazil 42,199,700
5. Mexico 33,599,040
6. Turkey 31,526,380
7. United Kingdom 30,484,380
8. Philippines 27,718,720
9. France 24,100,240
10. Germany 23,251,880
The search volume on Facebook has overtaken Google. And there are not only consumers who research there. B2B is also using Facebook, Twitter, LinkedIn, Google+ and other social networks to research for products, services, industry related information and new business partners.
Social media is a great way to showcase a business and to offer a more personal insight view. A company has great opportunities to show personality to attract the right buyer persona and to get in touch with the right new future customer when this one is looking out for products and services.
Social media has proved in the past years that it can bring positive ROI when it’s done right.
As businesses understand that social media is no short term sprint than more something like a marathon they engage with more diligence to plan their steps to reach a long term ROI.
A study from Wildfire Interactive shows that social media helps grow brand awareness, increase sales and partnerships and helped to reduce marketing costs.
Infographic: Small Business + Social Media Use
Engaging in dialogue with customers via social media has become an important part of successful companies.
Smart marketers measure the value of social media channels as well. They want to know which one has the best results for their business. One of the most popular channels is Facebook. About 44% of surveyed marketers say that “Facebook is valuable because they help with new customer recruitment”.
A proven working strategy is to add lead capture pages to your in social published articles and to track the traffic, leads, lead to customer rate and revenue per generated lead. So you get a good picture of your cost per lead and adjust activities to increase your profits.
Studies show that companies which relying on online lead generation is two times more profitable than those who do not. Those companies achieve up to 62% lower costs per lead.
Get active and establish your outpost in social media today!
Seven steps to establish your brands social media outpost:
1. Start a social media presence. Complete your profile there.
2. Research for industry related B2B groups and people. Become a member and invite those people to your network.
3. Listen to their discussions. If you have something valuable to contribute than do it, otherwise go on listening.
4. Start a corporate blog. Write about topics your B2B audience is interested in. Share your blog articles in social media and ask for feedback for your publication.
5. Build landing pages and offer exclusive and valuable content for download. So you generate laser target high quality industry related B2B leads.
Strategic content marketing has proven as one of the best ways to create brand awareness. Content marketing has proven to be the best and most cost effective way to drive traffic to a company website and convert this traffic to leads and customers.
Companies utilizing content marketing strategy report n up to 2,000% lift in blog traffic and 40% boost in revenue.
The most popular ways of content marketing are blogging, social media and video.
Publish buyer persona oriented remarkable content. This can be achieved with a corporate blog very quick.
Here are some facts about the power of blogging:
1. Blogging companies get up to 55% more Traffic
2. Blogging companies get up to 97% more Inbound Links
3. Blogging companies get up to 434% more indexed pages in search engines
4. Blogging companies get up to 25x times more business leads
In the next stages you should craft buyer persona oriented…
Press releases
Pictures
Whitepapers
EBooks
Video
These pieces of content you can distribute on sites like Prweb.com, Flickr.com, Pinterest.com, Slideshare.net and YouTube.com.
Today on eMarketer an article captured my attention:
An analysis of AdParlor and SocialBakers found out that industry such as electronics, travel and entertainment are more social marketing friendly than others.
It found out also that Merchant / Banking services, Health/ Fitness and Tourism have higher CPC rates than for example Promotions and Beauty/ Cosmetics. See graphic below.
What does it mean, when an industry needs to pay more than another to get attention and does not get the click trough rates on the end of the day too?
Infographic: Small Business Social Media
Social media is about conversation and about trust. Companies who handle social media authentically and communicate this way with their audience get the most social media juice out and are also well recognized when they do paid campaigns on places like facebook.
Every business who engages in social media needs to understand that trust can’t be bought there. They need to earn it step by step, day by day and year by year.
How can a business earn trust and decrease their ad spending in social media?
1. Listen to your audience and contribute to the conversation if you have something valuable to say.
2. Develop buyer persona oriented and remarkable content and publish it online and share it in social media. Ask your audience for their opinion about the published content and listen carefully.
3. Us the unfiltered social media feedback to improve your service, support your product and your communication.
4. Develop your products and services tailored for your audience.
5. Measure all what you do and improve your doings.
These above points can earn you trust reputation and respect from your audience. Moreover it can improve your revenue significantly.
Let me know what you think. Do you have similar experiences?
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Online Business has developed tremendously in recent years. To promote business online, there are many important marketing strategies adopted by companies to generate revenue for their business. Closed loop marketing is one efficient marketing strategy that is key point in generating quality business leads and revenue for organizations.
