Twitter Focus On Quality Than On Quantity

Twitter is one of the most active social communities that have millions of visitors to their website every day. Twitter gives the opportunity to develop your own followers and also improve more visitors for your business needs. Twitter mainly focus on quality rather than on quantity which made it a successful social community compared to other sites.

No other site has become as popular as twitter does and it is obvious due to its beauty of allowing followers for a business or person.

Twitter offers different services for organizations and companies in Internet to establish and market their products online. Companies can promote and establish leads from twitter by publishing their offers and links through the 160 word twitter tweets. One might have a question why Twitter is allowing only 140 characters for your tweet if other social communities give complete pages to display what is in the users mind.

Inspite of this we find twitter as most successful social community when compared to other social communities. The only answer for this is the quality of material that is provided by twitter users in the tweets. One can only be productive if they provide quality tweets and get good number of followers.

Tips for Productive and Quality Tweeting

The best way to organize and improve twitter followers for your business is to manage your tweets. While tweeting you should be in an idea about who are your targeted customers for your business and tweets.

When your company offers a b2b services, then real focus of your tweets should be on buyer or person who might be interested in your product or service. Tweets also should be mainly concentrating on these customers and how to bring more customers in to your business. Best way is to advertise your lead capture pages and attract more customers for your products. Don’t waste your valuable tweet space as it is precious in Twitter.

Doing this you will get quality tweeting for your b2b services.

When you sell b2c services, then there is wide list available for you and you are in position to invite any body for your business. There are chances to enhance your list and use the power of social media networking to bring more customers to your business. B2c services can be implemented more easily than b2b services which concentrate on particular group of people or community.

The other aspect what is to be taken care while tweeting is to identify the geographical location for your tweets. When you are planning to improve and sell in local market, you should be quite focussed in promoting your products. When you think in a global aspect, you can invite all your followers from social communities who can reach you globally. This gives more possibility for increasing sales and staying ahead of your competitors.

This is what is expected to high quality tweeting and boosting your sales from twitter.

For more information regarding quality focus on twitter and productive tweeting, visit the links given below

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March 8, 2010October 31, 2011

3 Easy Steps How To Reach Potential Customers

If you are having a blog and if you are not utilizing it properly for your business products, you are missing potential customers for your business.

Your blog can be powerful in house for bringing potential customers for your business. Not only for business, blogs can be used and symbolized for bringing more customers and sharing information with Internet readers. There are many ways to bring customers and new readers for your business.

Social Media marketing and Internet provides an opportunity to prove any business or individual about their expertise through blogging. You can show your expertise in relevant fields by providing best articles through your blog.

There are different ways to reach your customers and some of the best ways are given below as reference.

1. Write How to Blog Posts
Start writing about what you wanted to share in web from your blog. The best way to start a blog is to start writing how to blog posts about the topic of your interest and share them with your blog readers.

Keep in mind that the blog posts should not be too complex that readers cannot understand the real content in the articles. Once you are expert in writing how to blog posts, the next step is to write white papers for particular topic.

3. Writing white papers
Start writing white papers on your area of expertise and provide them for free download in your website. This helps in bringing more blog readers for your website or blog.

As number of blog reader’s increase, search engine rankings increase and also helps in increasing traffic for your website or blog.

Here are three examples of HowTO white papers:

3. Start Developing How to Videos
Once you have a good experience in writing how to blog posts and developing white papers spread it to the outside world.

They are millions of people in Internet who are in need of them and who needs your expertise.

Spell out your research through your own videos. There are many websites like YouTube where you can develop your own how to videos.

Add a post link to your website and display these how to links in your website or blog.

This spreads your expertise to the World Wide Web and also improves your image in social media and social networks. Not only it increases image, it also improves your website search engine rankings drastically with good number of visitors for your website.

Find here some examples of video:

By following these tips, you will position yourself at the top of blogosphere in your area of expertise.

Don’t forget to actively participate in social communities and social media sites in your area of business.

There are always chances of improvement and never give up in learning new things in your domain.

Further Related Blog Posts For This Topic

How to write great blog content
How to write a blog post

How to measure your social media marketing campaign ROI | MediaPress

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My Top iPhone Apps for Social Media Marketing – fabricecaduc’s …

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Evolving the Social Media Marketing Ecosystem | davefleet.com

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March 4, 2010October 31, 2011

Why Inbound Marketing is 60% Cheaper Than Traditional Marketing

Inbound Marketing is one of the best Internet marketing strategy that needs very little budgets.

Studies have proven that inbound marketing is up to 60% cheaper than traditional outbound marketing activities. This is the major reason why inbound marketing is mostly preferred by forward thinking business organizations today.

Inbound marketing has started to dominate outbound marketing and cost per lead is also 60% cheaper than traditional outbound marketing.

Product can be sold easily in the market when it has correct product mixture:
Product mixture is nothing but 4 P’s that is Type of product, Price of the product, Promotion activities taken for the product and Place of the product in the case of organization point of view

In the customer point of view he tries find his four C’s with your product:
Product reach a customer easily when customer finds his four C’s in your product that is Product – Customer desire, Price – Customer price, Promotion – , Place – Customer convenience.

Global marketing and inbound marketing:

Global marketing main motto is to sell the product to the customer at any part of the world at the same price.

Inbound marketing is the new marketing strategy applied by the organizations in order to increase their sales, as well as build relationship with the customers.

Inbound marketing is usually through social media networking sites like twitter, linked in , face book etc and whereas outbound marketing is through telemarketing, through print and electronic media, through advertisements etc.

Brain vs. Budget = Inbound Marketing

View more presentations from inBlurbs.

Inbound marketing is gaining more importance than traditional marketing because:

Inbound marketing is cheaper than traditional marketing: The investment implied for the inbound marketing is cheaper than traditional marketing and also it has paved a platform for building relationship with the customers and providing services to their customers in order and likely increasing the brand image all over the world.

In inbound marketing customers themselves are the promoters: The customers are themselves the promoters of the products if they are satisfied with the product and service they themselves will promote the product to the other users with the help of social networking sites. Where as in outbound marketing it is not generally seen their customer participation is very less.

The flow of information is very fast in inbound marketing: Because of the access of the social networking sites through internet and now even in mobiles the information regarding the launch of new products or any other information regarding the products is reaching all over the world in minutes hence the advertising will be easy for your organization.

The things that should be considered in Inbound marketing is:

Whether your leads are converting into sales: The various marketing strategies implied by you in inbound marketing for your product should be checked whether they are able to attract the customers and if needed they should be optimized by considering the feedback of your customers as well as your clients.

Survey-Inbound-Marketing-Cost-Per-Lead-Is-60-Lower-Than-Outbound
Inbound marketing vs outbound marketing digital medium-2-0
Inbound marketing vs outbound marketing. What’s the difference

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March 3, 2010October 31, 2011

Google Bing and Yahoo Are Indexing Your Social Media Content Now

Social Media is powerful way to generate traffic and leads for your website online. Many companies have already started using Social Media for promoting their business products. But they only used to get traffic and leads from these social communities. But in recent days, Major search engines like Google, Yahoo and Bing started indexing this social content.

This gives a chance to improve your link popularity and also improve brand image of your organization. So how really active are you in social media now?

Google’s real time search features were launched in the month of December last year when social communities like Twitter, Facebook and Myspace were announced as partners. In later days Twitter integration was also been live and integration of fan pages in facebook are yet to be completed.

Adding Myspace, Facebook and Twitter updates gives users opportunities for their status updates, blog posts and other data live in search results of Google. This can increase the lead count thus by increasing traffic for your websites.

Tips for Getting Recognition through Updates

Due to the latest changes from Google and Google real time updates, your status messages and blog posts are indexed very quickly in Google. This gives your product launches, offers to be reached to public more quickly.

Some of the tips for getting more recognition are:

Post Regularly
Post your blog posts every day and don’t forget to update in social media. Use tools like live wire for using its service to update in all social communities.

Produce High quality tweets
Produce Tweets which are having high quality and provide good number of referrals for your website. Use latest twitter tools like socialoomph.com which spreads your face book and other social community information to your tweeters.

Constantly update your status and Latest Offers
If you are not using either of the above services, update constantly to gain more recognition and get high quality leads for your promotions and products.

For more information related to search engines indexing your social media updates, visit the links given below:
Google Real Time Search on MySpace

Google is beating Bing

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March 2, 2010October 31, 2011

Why Companies Should Have Social Media Policy

Social Media is one of the powerful medium to express your company thoughts and brand image on the Internet.

Even in recession period, majority of companies are still investing in social media for marketing which provides an insight in to the importance of social media.

Every company therefore should have proper social media policy for their company and employees so that it would not affect the brand image and also their publicity to Social Media.

There was an article which was recently published in Digital Media Wire which provides information that majority of U.S companies ban social media sites at work. The stats reveal that only 10% of all companies use social communities for full use and 54% of them restrict employees to access social networking sites during work.

But thus banning social media sites at work can stop employees to use social media sites? And what exactly is gained from banning these social media sites?

Analytics say that there are more losses than profits in banning social media sites. There should be proper social media policy that should be established by companies which help them improve their company brand image in social media.

According study conducted regarding investment of companies in social media, there were stunning reports that 94% of companies are investing in social media and online communities. So if they are investing money to improve their brand image in social communities, why are the resources wasted by banning them in companies for employees.

Making these social media available for their employees improves their stand in these social communities and also helps in decreasing their investments in these social communities. A proper approach for these through social media policies help with their ROI.

Social media policies should be effectively placed so that employees don’t disclose any important announcements that could damage company reputation.

Some companies do claim that their reputation is tarnished by their employee’s social media activities. So by deploying proper social media policies companies can gain good reputation and also improve brand image in social media sites like LinkedIn, Twitter, and MySpace etc.

For more information related to social media policies, visit the links given below.
Report Regarding majority U.S firms banning social media sites at work
Report of social networking policy implementation in companies.

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March 1, 2010October 31, 2011

5 Reasons to Use Google Buzz for Your Marketing

Google Buzz is latest social media service which was started by Google recently. This new social media service has enriched services and provides wide range of tools and advantages for its users. It has equipped most of the features of face book in itself like commenting and rich media, location based updates and highlights new and interesting things that are new in particular location.

Google Buzz is expected to reach out as the top social media service due to its integration with Gmail accounts. It is obvious fact that with 175 million Gmail accounts that are around the world, reaching out for people is simple and easy.

Google Buzz is service intended for the social networking sites and Internet readers. This specialized service turns a normal Gmail account into a social media powerhouse.

Google Buzz has developed its own marketing implications overcoming most of the limitations. As of now it can be used b people and in future, it would however be used by companies to market their products. Marketers expect Google Buzz to provide better way for businesses to interact in the community.

Google Buzz can be one of the powerful marketing tools for business as well as people to market them.

Some of the advantages for using Google Buzz are given below:

1. Easy To Start:
Google Buzz is very easy to start as it is integrated with Google accounts and getting started with Google Buzz takes only matter of seconds. Integrate your business site or rss feed of your blog with Google and get started buzzing.

2. Easy to Follow and identify people:
Google Buzz gives opportunity to follow the marketers and experts in a particular field. This helps in gathering good information and expertise related to particular field. And Google Buzz also provides information for the experts that you are following them and you will get a chance to be notified to people. This is best option if you don’t know where to start in the web.

3. Advanced Technology in Google Buzz:
Google Buzz has started using latest technologies for improving the service. Google Buzz is available in Android and iPhones. In future as the Google Buzz increase its prominence and popularity, it will be available in all the latest mobile phones. Google Buzz supports multimedia support which enables your multi media posts to be visible to public with in seconds. It also supports Full screen media viewing which is only supported by few social communities in Internet today. Start developing posts that have good research and interesting content for readers to read.

4. Social Media is everything:
Google Buzz is integrated with one of the powerful email platform which makes it more popular with in less amount of time. Also it is more easy to use than face book and twitter. So getting recognition through Google Buzz is fast and also boosts your SEO.

5. Smart Auto Following feature:
Google Buzz has the smart auto following feature which helps you to identify people based on your email address book or contacts list. One powerful feature added in Google Buzz is that it automatically identifies the contacts which you communicate often and makes you immediately follow them. There are options to disable following and adding new members in Google Buzz.

Some of the other related articles related to Google Buzz are given in the links given below:

Google Buzz different from face book and twitter
Marketing tools for using Google Biz
Introducing Google buzz

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February 24, 2010October 31, 2011

3 Social Media Advantages For Your Business

Social media networking sites are active websites which has millions of users all over the world. It is acting as a platform to build relationships with people all around the world. Hence business enterprises started making use of this social media networking sites as one of their strategy of marketing their products with an objective to turn down the users as customers for their products .

What do you get from social media?

You generally get more number of links, traffic to your website and hence there is a chance of visitors converting to your customers. By the number of quality links you develop in your site, you get a chance of improving the search rankings of your site as well.

Likely, the 3 main advantages of social media for your Business are:

1. Rapid growth of using Social media networks by the users now made available in mobiles also:
Because of the rapid growth of the social media networks all over the world and with the increase of millions of users every day now the business organization observed the need to attract their customers. They made it as feature of mobile in order to attract the customer’s thus increasing number of users for their networks.

1.1. Now the companies are allowing social media networking sites as refreshment session for their employees:
In earlier days, most of the organizations used to block the social media networking sites because they thought that it might divert the minds of their employees. But now they are allowing them as a part of refreshment session for their employees.

2. Business Networks Surge as Economic Crisis Continues

As the social media networks comprises of millions of users working in different areas and usually the unemployed people make use of these networking sites in getting a job or work by building a good relationship with the people of these sites. Business organizations make use of these sites by announcing discounts, free gifts for the users of the social media as a part of their advertising and marketing campaigns.

3. People are making use of social media while purchasing products to know the opinion

Now public are also making use of this social media to collect the information regarding the products and services of the organization when they are about to make any purchases. Hence now the organizations are also listening and observing the people and reacting quickly to their queries and problems in order to maintain good image in the global market and also to bring new customers for their products.

Hence, there are many advantages for business organizations from the social media networking sites and it is also low investment promotional strategy for their products. These social media sites allow business to be exposed to millions of users all over the world and a business organizations can be successful in its this marketing strategy when it utilizes these sites up to optimum level.

You can find more advantages of social media from the below links:
Seattle Business Journal
Social Media Marketing As Advantage For Your Business

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February 23, 2010October 31, 2011

9 Steps To Use Social Media For Lead Generation

Social media networking sites have millions of active users and business entities are utilizing these sites as opportunity for attracting more customers for your products. This is possible by building good customer centric lead pages by providing valuable information and good offers for customers.

The main aim of using these sites is to effectively make subscribers to reach companies website by using latest marketing strategies like blog advertising.

Using social media for lead generation

Any Business organization produces a product in order to make profit from those product users.

As the product produced by a business is meant for particular group of users, identifying the users of the product on social media is easy as it has millions of users. This helps in improving product as well as building more leads by promotions to particular group of people.

1. Write what the users want rather than what you want: Writing a good content on the page of social media should be useful to the users rather than for the business organizations. As the users believe in building a good relationship based on friendship rather than business, more priority should be given to the user’s needs and automatically it will improve business services.

2. Promote your products in a friendly manner: Ask followers of your network to visit the business site of your products in a friendly manner by giving them details about the qualities and features of the product and services provided by the organization. By promoting various offers and discounts, companies can also ask them to recommend other friends who are really interested on buying those products.

3. Collect valuable feedback of your customers on the products of your company: Social media can be also utilized for collecting valuable feedback of your customers by knowing their needs, desires and expectations about the quality of the product. This can improve the quality of products and there by sales of the particular products.

4. Provide special online discounts to the customers who visit the site:
This will help in bringing new customers and also will increase the number of sales of the product through online marketing.

5. Upload videos and audios: Uploading of videos and audios of products will be helpful in explaining the features, service of the product and organization. This will be helpful in knowing the working of the product for their customers.

6. Making a good number of followers for your site: This can be done only with following others and tweet their tweets and asking them to retweet your page like thus making a good number of followers. You can also provide a link to your website or blog and request them friendly to visit your site so that the visitors can become customers of your products.

7. Following competitors of your industry: By doing this you can find good number of customers who are interested in similar products. You can attract these customers towards your products by providing more competitive price and quality than your competitors.

8. Making a list of visitors as well as customers who visited your site: By this you can know on which type of content or advertising strategy attracted the most of the visitors to turn to your site. This also helps in providing information about the new products or service provided by your organization to your customers by collecting their contact details like email ID’s.

9. To conclude try to build a friendly relationship rather than commercial relationship: It is not definite that every visitor of the site may turn down to be the customer. So even though they do not make purchases you should be in a position to provide the information what they are searching for through your site.

By this you can build a good relationship and increase the brand value of the organization.

Some other good articles related to social media and lead generation are given below
Social media and lead generation
Presentation on social media and lead generation
5 ways B2B companies can use social media for lead generation

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February 22, 2010October 31, 2011

6 Tips for Social Media Marketing And Time Management

Time management:
Everybody knows how time plays a vital role in day to day life for each and every living being in this beautiful and busy world. Time cannot be set back at any cost and hence time, needs to be managed well. Hence the word time management is becoming Buzz word for human beings.

Human beings can be successful in their life when they schedule their tasks in a proper manner by planning their time according to the tasks. Hence planning of time paves the way for success in achieving the goals or tasks.

Social Media Marketing and Time management:
Now days, Social Media Marketing has become one of the prominent marketing strategy and is being applied by most of the organizations in order to attract customers and increase their profits and business.

Planning becomes successful when they know why they are using it:
Businesses are of various types. There may be different reasons in opting social media marketing because some business organizations will be concentrating on brand value, increasing sales, providing online discounts and attracting customers, media of world, for feedback etc. Hence there may be various reasons for opting social media marketing and hence there should be clarity while making use of social media marketing which makes scheduling of tasks in time.

Here are the 6 Tips for Social Media Marketing And Time Management

1. Know what you want from social media and plan according to it:
You have to concentrate on writing your blog or website with good content and keywords. If your objective is sales /marketing of your products, you can make use of social media networking sites like facebook, linkedin, twitter for finding customers of your products as it consists of millions of active users from all over the world. Hence identifying what you need from social media is very important.

2. Make use of tools:
Managing tools in a proper manner will help in completing the tasks on time. For example if you are unable to remain updated every day, then you can make use of tools which can be able to save posts as drafts and can be scheduled to publish this posts on the prescribed dates and it will publish on that particular dates. In this way you can even remain updated everyday by making use of these tools.

3. Always search for the hot topics that create interest in readers:
Attracting and building relationship with the readers is the main objective behind social media marketing. For building good number of followers, you should make use of various RSS feeds for identifying good topics to discuss and by following this, you can hold good number of followers for your page.

4. Upload videos and audios of your products and listen to them carefully:
By uploading videos and audios in the process of explaining the working of your products and describing their features and services helps in increasing number of customers for your product in a very short period of time. Spare some time for your customers by understanding what they are expecting from your organization so that this works like a feedback.

5. Make social media as a platform to build relationship rather than expecting guaranteed customers:
As social media is a platform for millions of users, organizations can be introduced which helps in increasing brand image of the organization and ultimately it gives rise to new customers. Hence building relationship through social media should be in a friendly manner rather than commercial and can be treated as future investment.

6. Never forget social media is not free for business organizations:
As the business organizations invest various resources like finance, human, marketing and valuable time, try to make decisions basing on what you really need from the social media which is also termed as return on investment (ROI). Accordingly you have to categorize your time to these type of activities.

To conclude social media activities can be managed by implying strategic planning and by exactly knowing what you are expecting from the social media. This helps in proper implementation and integration of social media for your business needs.

Some other good articles related to social media are given below

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February 19, 2010October 31, 2011

ComScore: Social Media to Displace Traditional Media

Media acts as a mediator for transferring information or messages provided by the various organizations or government etc to the public.

As media plays a vital role in transferring these messages, many business organizations make use of it because most of the public follow it.

Likely there are two types of media that are playing in prominent role in market. They are traditional media which is nothing but print and electronic media and other is social media which comes under various activities taking place on the internet.

Major differences between the social media and traditional media

Freedom of expressing the views by the public on both media:
Social media is the media where public have full freedom to express their views, opinions, ideas regarding products of any particular company where as in the case of traditional media; there is no such position for the public to express their opinions.

Finding customers for their products from all over the world is easy through social media than traditional media:
As social media is the platform for millions of users from all over the world, business organizations can find their customers easily through the social networking sites rather than traditional media which only have the chance to approach to particular part of customers.

Investment made on social media is less compared to traditional media:
Investment made on social media like making a website or blog and regular posting on it can be made available for the customer whenever he needs it whereas in traditional media there will be no such chance and investment requirements are also high.

Social media networking sites are globalized tools:
Internet is becoming the globalized tool for business organizations all over the world. Social media networking sites gained more importance in gathering users from all over the world. Hence business organizations paved their way to these sites in order to attract more customers and increase their sales aswell as brand value of the organization.

Though social media is more attracted by the business organizations and by the customers and public, traditional media has its own importance in approaching public as both are given equal importance by the public.

In previous days Traditional media used to reach customers first. But with upcoming of the latest social media developments, public wants and can easily find the latest information on social media by them self. They are not willing or dependent to give their attention to disturbing advertising strategies anymore!

For more articles related to social media displacing traditional media, visit the links given below
Will Social editing displace traditional media?
Where is the money in social media
Top Trends in 2010 for Strategic Social Network use

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February 18, 2010October 31, 2011

4 Profitable Reasons Why Coca Cola Switched To Social Media Marketing

Social Media Marketing is one of the prominent and successful Internet marketing strategies that is used by organizations in Internet today. Major organizations like Coca Cola have also started using Social Media Marketing to promote its products. This illustrates the success of social media marketing as an effective marketing tool in business world today.

In recent days there was news about top companies like Coca Cola switching to social media marketing. It has been seen that Coca-cola has created a new office for digital communications and social media for its public affairs and communications department.

Some of the compelling reasons for Coca-cola to start its marketing strategies in social media are

1. Maintaining Brand Image:
Coca-Cola is one of the prominent brand in almost all countries of the world. For maintaining its brand image and provide information related to its latest offers and schemes, Coca-cola might have thought of implementing this new marketing Strategy.

2. Fewer Budgets:
Social Media Marketing is one of the cheapest and most effective marketing strategies that can be successfully implemented. For companies like Coca-Cola implementing social media marketing is a cake walk and it can attract millions of customer’s world wide through its promotional offers.

3. Reaching Customers more effectively:
Social Media marketing helps companies like coca-cola to reach their customers effectively. This helps in increasing revenue and improving feedback for their products.

4. More effective than Traditional Media:
Now Social Media marketing is having good amount of market share as compared to traditional media marketing. As traditional media marketing is more costly and reach market slowly, social media marketing is more preferred as it is fast and reaches customers now in seconds. Such is the development of Social media marketing in recent years.

So there is no point in getting surprised that Coca-cola has entered in to social media marketing.

For more articles related to Coca-cola entering into social media marketing visit the links given below:
Coca-Cola launching office of digital and social media
Coke-fans first in social media case study
Media case study about marketing strategies of coca-cola

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February 17, 2010October 31, 2011

How Twitter Is Helpful As Free Traffic Source?

Twitter is a social networking site which has become a platform for online business.

Twitter is the place where the people of different countries share their opinions, ideas, beliefs, information and make new friends by participating in various activities of twitter like responding to the tweets, become followers of other sites etc.

Hence Twitter has become one of the best networking sites among all the social networking sites and it has millions of users all around the world.

There are hundreds of twitter tools available in market which gives an idea of its publicity in market.

How it has become the platform for making business?

Business needs customers and Customers need best quality product according to their expectations, desires and needs. Now world has been Globalized and Global market has open doors for the business organizations to make customers all around the world.

The main motto of the global market is to reach every customer in the world with the same price and quality of the product without any mediators so that it will be helpful to expand their business all around the world and improve brand image among the people. Hence Internet marketing has become the source for business organizations to find and make new customers all around the world.

Twitter As Your FREE Traffic Source

Twitter is a social networking site which has millions of users and hence many business organizations are trying to find and make new customers through twitter. There are many options in twitter to provide efficient information about products by companies for their customers. Tweeting is one of the most familiar and most used parts of twitter.

In twitter, business organizations are making use of millions of users of twitter by productive tweeting and optimal usage of twitter tools. Simple way to improve customers is to develop network of followers and then share important updates about their companies business and products. This also helps for finding new customers for their products by exposing their business to millions of users on this networking site and hence it makes good profit for the business organizations.

Latest tools in Twitter are user friendly and hence by regular tweeting and a good tweet brings huge traffic to their websites. Twitter is now powerful traffic source for some major companies which mostly rely in social media networking sites for attracting new customers. Hence twitter helps business organizations to decrease their marketing budgets and increase their ROI through social media marketing and twitter marketing.

For more information on twitter as your traffic source visit the links given below
Get free traffic from twitter
Free Twitter traffic tips

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February 16, 2010October 31, 2011

4 Reasons Why Blocking Social Media Can Take Your Business Down!

Social media has become a networking place for business as well as making friends. Some companies believe that allowing the access of social networking sites in their companies may divert the minds of employees which may lead to the wastage of valuable working hours of their companies.

Hence most of the organizations try to keep away their employees from these sites and block social media networking sites.

They also fear of losing the reputation of their company if their employees misguide the world about the working environment of their organization which can impact on the brand of the organization. But they don’t know that blocking social media in their company can take their business down.

Some of the reasons which might lead to this situation are given below:

1. Companies are avoiding the refreshment time of the employee:
Everyone likes to take a break from their work for a period of few minutes even the companies’ tries to create good working environment for their employees in order to make up their minds and work efficiently and effectively. Now a day’s social media networking sites has been a refreshment area, where employees can take a break from their work by tweeting and connecting to their friends. But blocking social media networking sites may disturb the employees this shows an negative impact on the productivity of the organization.

2. Responsible employee knows his duties and responsibilities of his job:
Organizations believe that allowing social media networking sites may waste the time of working hours of their employees in chatting or tweeting with people on those sites. But a responsible employee knows his responsibilities towards the job and never tries to avoid the work and but a irresponsible person who wastes the time always tries to avoid his work some or the other way and access of social media networking sites may not be the proper reason.

3. If you do not allow you are losing brand image of your company before the world:
As the social networking site connects throughout the world, having an access may help in developing new bsuiness and brand image of the organization. By allowing the employees accessing the sites they can explain the working environment condition of their organization and also can be able to describe about the products of the organization.

4. Some technical problems in the work place can be solved by connecting to the networking sites:
As the networking sites connects with the people and hence if any employee wants to find out a solution to a problem then he can simply connect to those sites and hence can easily sort out the problem which helps in reaching the objectives of the organization.

Hence, companies should avoid blocking these social networking sites in the organization. They can avoid and block the adult sites and sites which generally spam so that management can gain trust of the employees towards the organization and also helps in building a good relationship between the employees as well as management.

This also motivates employees to work more efficiently and effectively.

For more information related to social media blocking in companies and its disadvantages visit the links given below

Why companies shouldn’t block social media in work place
Social Networking advantages and risks

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February 15, 2010October 31, 2011

6 Points To Measure Social Media ROI

Business organizations invest their resources in social media networking sites for attracting new customers towards their products.

They use different methods for attracting customers from social media networking sites like announcing various discounts, gifts etc, which works as an efficient strategy in social media networking. So it is necessary for organization to measure ROI from social media.

Necessary to find out Return on Investment:

Business organizations should remember to calculate the ROI which is nothing but return on investment while in the process of following some marketing strategies to analyze whether it is bringing profit or loss for their organizations.

Hence, even though social media networking is free and gaining popularity, it also includes involvement of resources of the organizations which include time, human, financial, marketing etc in to it. Hence it is necessary to measure the return on investment while investing the most important resources like time and finance.

6 Points to Measure Social Media ROI:

1. Investment bringing Profit or loss:
Though social media networking is free and easy, it costs for the organization as it involves time, money, men, machine etc. Hence one should analyze the return on investment for their organizations. Here is the simple way to calculate the return on investment.

Return on investment = Total profit – Investment
____________________ = Number of times on your investment

Total investment

2. Making list of customers:
It is necessary to make a list of customers to find out which marketing campaign attracted that customer towards their products. In short, what made the customer to purchase their products is the main concern here.

3. Make sure which marketing campaigns are bringing profit:
Inbound and Outbound marketing are the two sources for marketing any product. Online activities come under inbound marketing whereas outbound marketing relates to advertising through print and electronic media etc. Hence it is essential to make sure that which is making more profit for their organizations.

4. Track the list of new customers by preparing lists:
Preparing a list of new customers for the products purchased through these social networking campaigns will show results whether they are bringing new customers to their products so that it can be analyzed to maintain their online activities more efficiently.

5. Exposure to new products and expand business:
If the social media networking brings profits you can make a list of customers of your products, to analyze which type of products are attracting more customers , which age group are purchasing etc. This data will be helpful in introducing products with better quality and more features and also introducing new products.

6. Social media networking as a future investment:
Social media networking helps in building relationship with customers and increasing the brand value of the company by exposing to millions of users on the site. Hence one can term social media networking as one of the powerful tools and also acts an future investment by attracting more and more customers for their business.