Get Found Online – Page 7 – inBlurbs Inbound Marketing Agency

June 28, 2011October 7, 2011

Location based marketing social media to get in front of your audience

Location based marketing integrates mobile advertising with different mobile technologies.

Location based marketing is used to pinpoint consumer’s location and provide location specific information, to attract customers to products and services, on their mobile devices. Location based marketing is going to out beat other types of traditional advertising as the mode of delivering the advertisements is a mobile device which is ubiquitous.

As location based services use mobile devices to share location and your doing with your network, they get more info and improve your experiences.

Studies show that people who use location based services are:

— 80% male
— 70% 19-35 yrs. Old
— 70% college grads
— 38% considered influential
— 20% more likely to do mobile research

The motivation to use location based services are to find friends, play games, get coupons and share their activity and increase loyalty. Further motivations are to find hidden offers, discover points of interest, get new experiences and find new products and services.

Two profitable reasons why you as a marketer should use location based marketing for your business:

— Location based services users will increase from today’s 96 million users by 2012 to 526 million users.
— Of all Smart Phone users about 10% are on location based services. About 63% of all IPhone users are on location based services minimum once a week.

Here are five location based services which you should utilize for your marketing:

Gowalla

Goby

The Dealmap

Yelp

Foursquare

Is your business location based services and marketing ready?

— Is your website optimized for mobile?
— Do you have planned to do a mobile app which complements your business with location based services?

On the end the products seek us based on our activities and location. The question is will it be your products or the products of your competitor which will find the new customer?

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June 27, 2011October 7, 2011

How companies are using social media for marketing research

How to do social media for marketing research? In fact this is the first part of a social media marketing strategy.

First, it is important to learn more about your customer and the social media places they are hanging around and why they are there, what they are interested and what they are talking about.

When you have done your previous social media for marketing research right, than you have discovered your different buyer personas and how to get their attention to attract them to your offers.

Now you can digg deeper and discover your competition and what they are doing in social media. You could take a closer look at your competitors and see if they are successful with their marketing. What their customers are saying about them and much more.

You could also focus on trends in your industry. This gives you the opportunity to offer custom tailored products and services to your target audience to server there demand better.

Here are some tips how you can use social media for your research:

Learn more about your target audience on Facebook!

To learn more about your potential marketing on Facebook you can use some FB tools like FB Groups, Pages and FB Ads.

Facebook Groups: In Groups you can get the real time communication of your target audience. You can see which things they are interested in and what the like and do not like. You should become a member of the most groups which are important to reach your audience.

Facebook Pages: The same opportunity here with company pages. Look out for company pages of your competition and “Like” them. So you can observe the discussions on your competitors pages and gain important information on what they are doing and customer satisfaction.

Facebook Ads: With Facebook Ads you can do segmentation for your audience. The segmentation shows you how many people of your target audience are on Facebook. This numbers gives you a more inside look into the marketing potential and possible success of your Facebook marketing.

Learn more about your target audience on LinkedIn!

LinkedIn is great especially for B2B marketing. With its 100+ million users they are not as big as Facebook, but for B2B they are the number one player in the marketing.

You can learn more about your potential marketing success on LinkedIn when you utilize some LinkedIn tools like Groups, Answers and LinkedIn Ads.

LinkedIn Groups: Research for In Groups LinkedIn where your buyer personas could be around. Become a member of these groups and observe the discussions and communication there. Introduce yourself and your business and offer help and assistance. Comment if you have something important to contribute. Groups are great way to get seen from your target audience.

LinkedIn Answers: On LinkedIn you can showcase your knowledge. Research for your industry related keywords and phrases and give advice to the people who have asked. Listen carefully to the questions asked, because this is what your audience is interested in. You can get a lot of information for product and marketing improvement from LinkedIn Answers.

LinkedIn Ads: As Facebook Ads, LinkedIn Ads give you a more clear picture and numbers about your audience and market potential on LinkedIn. The segmentation LinkedIn shows you how many people of your target audience are registered from how many countries. Equipped with this numbers you can increase your chances on LinkedIn.

Learn more about your target audience on Twitter!

With its 100+ million users Twitter is the biggest micro blogging platform online. Most major businesses utilize Twitter for their customer support and interaction.

With its feature like @Mentions, Retweets, Searches and Lists you are able not only to see what your audience is talking about you, moreover you can set more of your industry related keywords and phrases to see trends and important discussion and also you can observe your competitors through Twitter.

These tips show you how to using social media for marketing research in an easy and smart way.

Monitor your social media in less than 10 minutes a day

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June 23, 2011October 8, 2011

LinkedIn endorsement and follower count to get the most clicks for your paid advertisements

As you maybe have heard LinkedIn has launched a Personalized Ad Platform, which makes ads more attractive. These improvements doe really benefit marketers.

About LinkedIn: LinkedIn is a business-related social networking site and is mainly used for professional networking. As of 22 March 2011, LinkedIn reports more than 100 million registered users, spanning more than 200 countries and territories worldwide. The site is available in English, French, German, Italian, Portuguese, Spanish, Romanian, Russian and Turkish. Quantcast reports LinkedIn has 21.4 million monthly unique U.S. visitors and 47.6 million globally.

–Source Wikipedia

There is no question, if you want to reach your B2B audience than LinkedIn is your first choice.

With the launched a Personalized Ad Platform LinkedIn shows your potential visitors the endorsements you have get. This could help to improve your credibility and increase the number of qualified clicks to your ads and the number of business leads generated as well.

The new launched a Personalized Ad Platform of LinkedIn empowers your PR value. As PR coverage is more valuable then paid advertising only, the included information about your endorsements from third parties and your followers cout are more valuable and increase your credibilityt too.

The follower count which is shown on the Personalized Ads also which also weights good when you are looking to attract prospects to your pages to generate business leads.

When you are able to manage your LinkedIn interaction, to grow your followers and get endorsements than you are on a good track. Also you should manage the conversation on LinkedIn because this is the venue of all of the above and supercharges your paid advertisement on LinkedIn results! 😉

Marketing takeaway tip: Step one; grow your LinkedIn followers and get as much endorsement as you can. Step two; start to do marketing with the LinkedIn Personalized Ad Platform.

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June 22, 2011October 8, 2011

Inbound Marketing with or without marketing strategy to reach business leads goals

A strategy is a great way to have some kind of roadmap which can guide you through the opportunities and pitfalls of internet marketing.

To achieve your marketing and revenue goals you need to know which way to go and what exactly to do when you establish an internet marketing strategy.

In today times when things are changing in real-time, even not over night anymore you also should keep a certain level of flexibility to adjust your marketing tasks and correct your course if necessary to reach your internet marketing and revenue generation goals.

As social media and content creation are important parts of inbound marketing you need to keep the flexibility to react on your customers demand. To simply stay on a previous decided way without taking into account that things can change or have changed could lead your marketing efforts in the wrong direction!

How to have a flexible strategy?

Set an editorial Kalender, where you write your content ideas down, where you plan your events and press release distribution. But do not obsess about it.

As content creation is the backbone of inbound marketing you maybe should establish your marketing as some kind of content marketing! Why content marketing?

Go through your social media channels and listen to the conversation. Listen what kind of questions your audience have and what kind of problems they are looking to get solved. Here you will get your content inspiration in real-time. When you carefully listen you can be helpful and contribute in real-time to your audience and make them aware of you.

Also you can use this Q&A as resources to write a blog post, eBook, whitepaper or a simple how-to, to solve the problems of your audience in real-time!

When you produce interesting, helpful and remarkable content you should market this content through appropriate social media channels to get it noticed by your audience, in real-time.

Marketing takeaway tip: Solve the problems that bother your audience in real-time as they appear. This will set you apart from your competition, make you outstanding and will attract more curious potential new clients to your offers.

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June 20, 2011October 8, 2011

Inbound Marketing to gain the trust and respect of your buyer personas

Trust and respect are important in real life and much more important in today’s anonymous times of internet and internet business.

Trust and respect comes before the sale.

When people trust and respect you they are more willing to listen what you have to say. This makes it easier to publish remarkable content to them which leads them to optimized landing pages where they can register as a lead to later follow up and to business with them!

Remarkable, helpful, interesting and problem solving content is also the magnet to attract your buyer personas to achieve those above goals, trust and respect!

Here are some points you should take care and to cultivate and to improve to gain trust and respect from your audience:

Be communicative – Don’t pitch your audience and be more communicative. Be helpful and try to assist where ever you can.

This does not mean you should give away your services for free, but you could do a corporate blog where you can publish tips and tricks with helpful insights for your audience. Ask for comments and encourage your buyer personas to give you their honest opinion. So you start a two way conversation and you get the attention of the right prospects.

Respect your buyer personas – If your buyer personas do not know so much about the topics you cover, this does not mean they are dump!

More over it means you have the chance to educate them and to show the possible solutions for their problems. To get popularity as a problem solver is half the way to gain more business. So don’t be arrogant and push away people who might have silly questions. Because there are no silly questions at all, but there are dump answers. Take the chance to show you self fro you best side and be resource not a critic!

When you are open minded, helpful and show respect to your audience you will get this back from the people you deal with. You will gain a valuable position as a trustworthy and competent source within your industry.

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June 9, 2011March 24, 2014

Small Business SEO Strategies

What’s the biggest mistake that most small businesses make when it comes to SEO? Personally, I would suggest that a common problem is being unrealistic about what can be achieved.

Does this mean that it’s not possible for a small business to gain considerable rewards from search engine optimization? On the contrary, I would suggest that there are massive benefits associated with SEO that’s done in the right way. But you need to think carefully about your strategy if you want to achieve cost effective results.

Ignore massive corporations!

It’s easy to look at the search results for the most competitive keywords and to assume that you need to be ranked for these phrases in order to succeed. There’s a good chance that you’ll find that these search terms tend to be dominated by the big brands and corporations.

This is not a coincidence. The reason why big companies are able to control the search space is because they have significant online marketing budgets. You can be sure that they are hiring top SEO professionals and spending considerable sums of money to achieve those positions.

Typically, it’s also the case that large organizations tend to have a large amount of data available to them. Although this should give them some advantages, you may be amazed to find that many big companies fail to act on the information. That’s often because they simply have too much data to analyze.

What does this mean for small business owners? It means that big corporations are missing out on some key signals.

Target cost effective search terms

Those big organizations often spend so much time, effort and money targeting high profile search terms, they don’t realise that the search terms that convert well may be less competitive. That’s pretty ironic!

But it also reveals an opportunity for small business owners. It means that you can target those areas that larger rivals are ignoring. This won’t just mean that you’re not having to compete with the massive corporations (with their massive advertising budgets) – it also means that you’ll be targeting keywords and phrases that will actually generate income for your business.

This is the cost effective approach to small business SEO that you should be striving for. Sure, it won’t allow you to boast at dinner parties about how you’re top of Google for a high profile search term. But how much does that really matter? Most business professionals would rather have money in their bank accounts, than being able to boast about such trivialities!

Put your strategy into action

Once you realize that SEO isn’t about high profile, competitive, poor converting search terms, you’ll find that you’re in a much stronger position.

You’ll be able to move your online marketing efforts forwards, without wasting money on SEO that’s simply never going to produce the returns that you’re looking for.

Effective SEO should be seen as a business investment. Once you’ve grasped that, you can stop making the mistake of seeing it as a cost.

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As one of the leading search engine experts in the UK, Keith Barrett has used his considerable online marketing experience to help numerous businesses over the course of the past decade.

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June 6, 2011October 8, 2011

How to measure your ROI of Public Relations

When you are doing social media and public relations you will come to the question how to measure your results, moreover how to identify any ROI of your PR activities?

To track your PR results, your reach and mentions is essential for the improvement of your strategy.

The more information you get the better you can improve and optimize your tasks to increase your results.

There is no exact way to calculate the ROI of social media and PR.

Here are some points you can utilize to come very close to facts and data to calculate your ROI:

Google Alerts: You can track mentions of your company in media. You can set alerts for your brand, your name and your products. Google alerts can immediately inform you as soon your brand, your name and your products is mentioned online. You can also track what your competition is doing this way.

Track Your Press Releases: You can do this very well on Google Search “News”, “Blogs”, “Real-time” and Discussions. Here you can also set Google Alerts.

Your Website’s Sources: When you learn more if your traffic is coming from your press releases and from social media like Facebook and Twitter you get clear info how people find you.

Ask Your Customers How They Found You: A great way to measure your reach is to ask your customers how they found you. You can do this in a very simple way by adding an extra form field to your landing pages.

This above are only some ways to measure and to bring great data together, there is much more. But start with the above and evolve your doings to measure the ROI of your PR.

How do you measure your PR reach? I am looking forward to your comments below.

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May 27, 2011October 8, 2011

Why numbers count for Facebook lead generation success

New studies show that B2B businesses with over 1,000 Facebook fans received 6.5 times more leads and B2C business with over 1,000 Facebook fans received 16 times more leads than those with lesser fans.

Facebook is a valuable source to showcase your business and to get in touch with your audience.

With its more than 600 million users worldwide Facebook offer great opportunities to generate leads and to reach new customers globally. Facebook has about 1.7 million business fan pages. Facebook is growing about 700,000 users daily.

67% of B2B and 41% of the B2C companies say, that the get new customers through facebook.

The companies who say that Facebook is important to critical to their business have increased up to 83% within the last two years.

With its valuable set of features facebook offers various ways to get seen there like:

1. Facebook Fan Page

2. Facebook iFrames

3. Facebook Video

4. Facebook Photos

5. Connect your Twitter with your Facebook Fan Page

6. Connect your Blog with your Facebook Fan Page

7. Connect your Slideshare with your Facebook Fan Page

To be active on social media sites like facebook can be essential for a business to get found and get leads!

Presentation: Brain vs. Budget = Inbound Marketing

Search engines do index social media content, and when a business is distributing their content in social media, the chances are good that there content appears in the next search results on Google, Yahoo and Bing on the first page.

Social media is also called the NEW SEO!

Get going on Facebook:

Get started on Facebook and listen to relevant conversation and build relationships.

When you publish brand relevant and helpful content for your audience than take one problem at a time and offer a solution to your buyer personas.

Engage your audience to discuss and rate your possible solution or even to offer a better one.

Ask your audience about their experiences with your solutions.

This starts a conversation and attracts more interested people to your solution, content and in the next step to your products and services. All of them without pushing or pitching your audience. Simply by showing expertise and gaining trust.

Start to generate business leads the smart way!

How have been your experiences with Facebook for business lead generation? I am looking forward to your feedback below in the comment section.

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May 25, 2011October 8, 2011

How to get found on Google? This is easier than you think.

If somebody has a 100% guranteed way how to achieve this, I would be glad to learn about it.

As I know there is actually nobody which such an easy and effortless way to achieve this. Because nobody knows what Google is doing except Google self.

So you need to use other ways to get in front of your audience when they are researching on the web to get found!

When I talk to people and they comply to me that they have used the best keywords and done SEO all of the search stuff but did not achieved their goals and still suffer of a lack of traffic, I always ask which kind of keywords they used an I am able to discover quickly that they wasted their time simply on the wrong keywords and the wrong doing!

It is no rocket science to pick the right keywords. Simply go to the Google Keywords tool and use your website link to generate a list of possible keywords. Now look which have about 500-1000 searches per month and the lowest competition. Of course they should fit into your business. Take care to pick long tail keywords (2-3 words) and build remarkable content around them.

Keep in mind with your keywords picking: Focus on getting found by customers when they research online for products and services your business also has to offer. Choose keywords your target audience research online in the search engines.

One great strategy to get found on Google is blogging!

Blogging increases your chances with every SEO optimized blog post to get found on Google. Blogging is a great way to build trust and credibility with your audience.

Companies who blog get:

Up to 55% more Traffic.
Up to 97% more Inbound Links.
Up to 434% more indexed pages in search engines.

Studies show that the critical number to increase the traffic and leads of a company are about 300+ blog posts. The more blog post you write the more traffic you will get.

Include in each blog post a call to action which leads your buyer persona to a landing page to capture them as a leads to follow up with them and to convert them to a paying customer.

Promote your blog posts in social media. Social media like Twitter, Facebook, and LinkedIn are also indexed from search engines like Google, Yahoo and Bing. The more you communicate in social media the more you increase your chances to pop up in the search results in Google, Yahoo and Bing as well.

This is a number game where you also need to have the quality facto, because nobody is interested to share crap.

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May 24, 2011March 24, 2014

Why SEO is Waiting for its own “White Hat Rapture”

It’s hard not to feel some sympathy for the followers of Harold Camping, the evangelical broadcaster who predicted that the world would end last Saturday. While I’m more than pleased that the human race seems to have avoided the apocalypse, many of his followers spent their savings and gave away all of their worldly goods in preparation for the “rapture”, in which Jesus would return to Earth and true believers would be swept up to heaven.

Those who still believe may not have long to wait however, as his latest prediction states that 21^st October will now be the date for the end of the world. Well, we all make mistakes.

So how does the end of the world have anything to do with SEO? (Unless your site got hit by Panda, then you’ll have felt that end of the world experience before).

White Hat Rapture

It seems as though the world of SEO has its own rapture story entwined into its very core and that using the unfortunate fate of Harold Camping’s trusty followers could provide a timely lesson in how best to succeed at SEO.

Scanning the various blogs, articles and forums that proliferate the web will show the avid search engine marketer the good, the bad and the downright ugly of SEO. There are any number of ways to game the system and there are fierce lines drawn between those who use underhand tactics to fool Google and those who are passionately loyal to the codes of conduct laid out in their terms and conditions.

It is those who stick unwaveringly to the white hat approach who apply most to this idea of SEO rapture in that they, like the followers of Mr Camping, are waiting for the date where the almighty will come down and offer the ultimate reward for true believers. In the case of the whiter than white hat preachers, that reward is search engine success at the expense of their more black hat competitors who have profited up until now.

Has the Date Been Set?

Unlike those who believed that the world would end on 21 May, the white hat believers do not have a fixed date, but they remain confident that the day will occur when Google will reach down from the skies and reward those true believers with first page rankings while casting everyone else into the abyss of search engine obscurity.

While all of this makes for an entertaining read, what truth is there behind Google’s own rapture date and how should you be marketing your website effectively?

Much like the end of the world prophets, the date when Google will punish those who violate its conditions keeps on moving. Although there has never been a date set in stone, every algorithm change brings with it more people who are convinced that the end is nigh for the link spammers, but it is a date that keeps moving further and further into the distance.

So how should you market your website successfully without risking a fiery end at the hands of Google?

The key is in variety. If you don’t keep up to date with what even the darkest of web forces are doing then you risk being left out of the loop. See what others are doing and apply a more sustainable method of using those techniques to benefit you.

Above all use your common sense. If you see somebody using methods that look really risky then steer well clear, but used in small doses, some of the more “grey hat” techniques can yield some positive results.

Don’t base all of your marketing on the same one or two techniques and always experiment on sites that aren’t going to cost you money if you get penalised, this will help you to develop an array of marketing procedures that will leave you less exposed next time Google changes its algorithm.

Variety is the key so don’t place all of your faith in Google eradicating your more shady competitors. If you end up waiting for that day of white hat rapture, you could, like the followers of Harold Camping, be waiting for far longer than you expected.

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About the author:

Alan Grainger is an in-house B2B web marketer and manages the SEO for The Promotional Gifts Company, a leading UK specialist in the promotional products sector. He writes articles exploring the issues faced by the B2B web marketer, giving an “in the trenches” view from an in-house SEO department.

May 19, 2011October 8, 2011

7 Facebook Fan Page features to get more customers

Facebook has 600 million users worldwide and about 1.7 million fan pages. Facebook is growing about 700,000 users daily.

67% of B2B and 41% of the B2C companies say, that the get new customers through facebook.

The companies who say that Facebook is important to critical to their business have increased up to 83% within the last two years.

1. Facebook Fan Page

Do you have one already, to show your business and to communicate with your audience?

On your Facebook Fan Page you can introduce your business to your audience, show your products and services post events and do promotions to attract new customers and to stay in touch with your recent customers.

2. Facebook iFrames

With iFrames you can design your own very custom pages (Landing Pages for lead generation) which you can administer from your content management system. So you can update or change them as you need.

3. Facebook Video

Video is a great way to show your products in action. Also you can upload videos of customer testimonials, interviews and events.

4. Facebook Photos

Upload your company photos of products, events and your company offices. Photos are a great way to give your audience a little view into your company this increases trust.

5. Connect your Twitter with your Facebook Fan Page

When you have a Twitter account you should connect it to Facebook, so your tweets will be visible on your Facebook Fan Page.

6. Connect your Blog with your Facebook Fan Page

When you connect your blog to Facebook, your blog posts will be visible on your Facebook Fan Page too.

7. Connect your Slideshare with your Facebook Fan Page

Slideshare is a document hosting and sharing platform where you can upload documents, presentations and videos as well. You can connect your Slideshare account to show your documents on your Facebook Fan Page.

All of these features can help you to get the attention from your target audience. Use them and increase your chances to get more customers.

How do you use Facebook for your business? I am looking forward to your comments below.

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Two profitable reasons why you as a marketer should use location based marketing for your business:

Here are five location based services which you should utilize for your marketing:

Here are some tips how you can use social media for your research:

There is no question, if you want to reach your B2B audience than LinkedIn is your first choice.

Trust and respect comes before the sale.

Ignore massive corporations!

Target cost effective search terms

Put your strategy into action

Here are some Tipps how you can improve your social media sharing ratio:

Here are some points you can utilize to come very close to facts and data to calculate your ROI:

Social media is also called the NEW SEO!

One great strategy to get found on Google is blogging!

White Hat Rapture

Has the Date Been Set?