Trust Agents | inBlurbs Inbound Marketing Agency

February 10, 2011October 8, 2011

Make your corporate blog more popular and credible

Make good relationships with your industry related bloggers.

To get visitors to your blog you need to get seen from your audience.

One of the best ways to get attention from you audience is to write a corporate blog.

Also you should regular read and comment on industry related blogs and maintain friendly relationship to those bloggers. You can ask them to write guest posts for you and to do the same for them.

Here is a list of top bog directories where you can find your industry related bloggers, to build and maintain relationships with them to increase the trust and credibility in your target audience.

Go through this list and look out for industry related bloggers. You do not need to focus on the most popular. You should focus on the emerging bloggers and choose to grow your blogging career together with them.

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February 2, 2011October 8, 2011

Inbound Links, the new currencies online

Inbound links are the new currency for websites online. Inbound links help you to rank better in the search engines and generate more referral traffic.

Also the count of your inbound links shows your potential clients the value you can offer.

The more inbound links, the more people think you are credible and have valuable content which is link worthy.

To get a massive amount of inbound links you need to produce remarkable and link worthy content and promote this content online and through social media.

When you are starting to get inbound links from other blogs and websites you should analyze it and see where they are coming from and to whom they are linked too and who is linking back to your link sources.

Checkout which of those linked sites has a good SEO authority, Page Rank and, Inbound links and Alexa Rank. Checkout how active there audience is on those websites. The more activity there is the better.

When sites are linking back to you means they think your content is link worthy. So you should get in touch with them to build a relationship. Their target audience could become your paying customer.

Track your inbound links and measure your growth and sources.

Marketing Takeaway Tipp: The more valuable and remarkable content you produce, the more chances you build to get Inbound links.

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February 1, 2011October 8, 2011

Do you still interrupt and disturb your audience too?

Today I’ve had a chat with a sales person of a company.

This sales person told me that he has not made a sale in the last three months and is scared about keeping his job.

As I knows this sales person I have asked where the problem is, because this sales person is a great seller I was wondering where the problem is?

So I started asking!

My question: Do you get leads, and if yes how many and how often per week and month?

I got the response that this sales person does not get any leads. I can imagine it could be very hard to get customers without any leads.

The sales person told me that he has to generate his leads by them self. Means cold calling and the whole set of interruption marketing.
I asked further:

Has the company any marketing? The answer was NO!

Ok let’s summarize:

No marketing, no responsible person, no strategy!
No leads, sales team needs to cold call and to do the whole set of interruption marketing, which could seriously harm the reputation of the company.
The closing rate is also very low.
This business loses a bunch of revenue each day to smart competitors.

By the way this is an IT company, they are selling technology services.

With this kind of non-strategy it could be very hard for this company to grow and to stand against smart competitors in the long term.

But there is a solution to also help this company the smart way.

Inbound Marketing
Inbound marketing is the marketing strategy that focuses on getting found by customers.

Inbound marketing is related to permission based relationship marketing.

With inbound marketing businesses EARN their way to the customer, by publishing helpful information on a blog, in social media and forums.

Inbound marketing includes Blogging, Social Media, Lead Conversion, Lead Nurturing and Closed-Loop Analysis.

Inbound marketing helps you to:
A. Save up to 60% of your marketing budget.
B. Stand out of your competition.
C. Generate a massive amount of leads.
D. Get up to 55% higher lead conversion rates.
E. Increase your customers and sales.

Marketing Takeaway Tip: Use Inbound marketing before a competitor does. Otherwise the uphill battle could be much more costly and time consuming. If you need help, hire Inbound marketing professionals to get you started.

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January 31, 2011October 8, 2011

Nobody will buy from you. Exempt your Buyer Personas

Companies sell more to individuals and multiple decision makers.

It’s critical to attract all of the people involved in the buying decision.

For example, if you sell products or services to businesses, there are decision makers that have different roles within a company.

When you sell to consumers, you need to sell to different people in a family a different way. There are children which needs a different approach then their grandparents for example.

They all have different motivation to buy your products or services.

You need to know more about them, before you market to them!

Therefore you need to create Buyer Personas. Buyer Personas are great to build customer profiles.

Find out what motivates your Buyer Personas to buy your products or services.

Create a profile of this Buyer Personas and give it a fictional name.

Fill this profile with age, gender, family, title, company role, interests, skills, goals, and attitude. The more detailed information you fill in the better. Add as many criteria as you can.

Create as many Buyer Persona profiles as you need.

Review these profiles on a regular basis. You need to do this to make sure that your marketing is reaching your buyer persona the right way.

Adjust your Buyer Persona when necessary.

Here are some descriptors you can use to start.

Descriptors

Buyer Persona Name:
Age:
Gender:
Family Information:
Role in Company:
Hobbies:
Job Frustrations
Other:

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January 18, 2011October 8, 2011

Social Media increases the pressure for better customer service

If you are active in social media and you only talk about your self and do not listen to your target audience than you are definitely going into the wrong direction!

More and more companies discover social media as a marketing channel.

Social media marketing opportunities are limitless. But when you think the only thing you can do with social media is to blow out your marketing message, than you are missing a great part of the possibilities social media is offering to your business.

Ben Nesvig, marketing manager of Fuzed Marketing said: “Businesses that don’t actively answer support questions via Twitter and Facebook will feel the sting in 2011. Smart companies have already taken advantage of these tools, but look for small businesses to become more involved.”

Customers online in social media communities expect from a business to interact with them and to listen and to respond to them.

With social media companies can offer better service and support. Service and support are the underestimated secret weapons to be a step ahead of your competition.

When businesses interact with their target audience they can learn more about how they think and about their wishes and expectations from a company and their products.

WATCH THIS VIDEO:

<a href="http://www.linkedtube.com/SCoF7pXuFWgb783f4b69620e4e3990adaafc4dbd0c1.htm" _cke_saved_href="http://www.linkedtube.com/SCoF7pXuFWgb783f4b69620e4e3990adaafc4dbd0c1.htm">LinkedTube</a>

In deed companies who carefully listen, can build products bespoke to their customers needs and set them self apart from any competition in their whole niche!

A careful interaction builds trust, increases the reputation of a company and increases the revenue and leaves your competition far behind you.

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January 7, 2011October 8, 2011

Your Reputation is on risk online and how to profit from it

Online there are a lot of opportunities to showcase your company.

Also you get seen online every where if you want and if you do effective inbound marketing with blogging and social media marketing.

This kind of visibility brings you into the focus of your satisfied customers, your future customers, your unsatisfied customers and your competition. All of them communicate online.

They communicate about each other, their experiences with each other and for sure they communicate about you too.

They are able to attack you and your company. To tell untrue stories and to affect your business and revenue! Thy all have an audience.

Facebook, Twitter, industry related blogs and forums are places where conversations about can happen daily.

The average Facebook users have about 150 friends in their network. And their 150 friends have also an average of 150 friends. A message can spread very far this way.

How do you know if and what they are talking about you? You should start to monitor and to influence your reputation online.

Here are some easy steps to monitor what’s said about you online:

Do a Google search for your name, of your co workers, your business name and your products names.
Configure Google Alerts with your name, of your co workers, your business name and your products names.
Do the same with Socialmention too.
Search on Twitter, Facebook, YouTube and MySpace for the name, of your co workers, your business name and your products names.

If you get alerts and there is a conversation about you, respond in a professional manor the same way the conversation has started.

For example a Twitter conversation, respond on Twitter. A YouTube video about you, respond with a video, and so on.

Keep in mind, conversation happens and when you are aware of it you can use it as a great opportunity to show your position and to attract further clients.

There is no bad conversation. It always depends what you make out of it.

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January 5, 2011October 8, 2011

Steak holder value and Inbound Marketing a huge revenue potential

If you are a company who is thinking about to do Inbound Marketing than you can become outstanding attractive with the effective use of social media, blogging, publishing and lead generation.

But wait! How about your steak holder value?

If you do not take care about your steak holders, your employees than your success is in danger!

To have satisfied customer’s satisfied employees is a must.

Hire and fire companies do not have satisfied employees, moreover they have scared employees and as a result the customer satisfaction declines.

Declining customer satisfaction results in decreasing revenue and profits. And also results in more pressure on the employees to squeeze out more revenue of the existing customer base, which also results in decreasing customer satisfaction, and so on!

Also some results can be a negative image transfer. Employees could discuss negative corporate behaviour in social media. This could impact human resources and recruiting. Means high potentials will stay far away from this kind of company.

People are connected with each other worldwide and they talk! Companies which have a negative corporate behaviour “Hire and fire guys” could face lost revenue when other businesses learn about their attitude and simply avoid them as business partners.

Think about it, inbound marketing makes you outstanding, in which direction that’s your choice!

Some facts for your business:

Nothing can be hidden today anymore.
If you want to get seen in social media and recognized as a trusted source, than be responsible.
Negative behaviour will come back to you like a boomerang and hit you straight in your face.
Show responsible behaviour like your mother is watching you, probably she is…
Be helpful.
Be human an authentic.
…and some more…

Don’t do inbound marketing if you can’t agree with the above points. Other wise the above mentioned boomerang will find you.

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October 22, 2010October 11, 2011

How Corporate Blogging can help Small Business owners

Today most of the reputable and bigger online business websites rely on corporate blogging to deal with their online customers and clients.

Blogging is not only a great way to market your services and business it is also a great way to expand your business by effectively dealing with your business clients and potential customers.

It is therefore become essential for you to start up a corporate blog for your site if you don’t have yet.

Corporate blogging also allows you to target your audience and helps you increasing your sales by knowing your customers and their needs well. As you can deal with your customers, can interact with them and can effectively communicate with them, you have better opportunities that help you to know what your customers want.

This enables you to serve them better and results in higher sales for your business.

One of the biggest advantages of corporate blogging for small business is that, they can increase their online presence and reputation from it. As blogs index faster in search engines like Google, Yahoo and Bing, than any website you get higher chances to grow fast through the corporate blogging.

Corporate Blogging is especially designed to attract the customers to the main websites where companies sell their products and services. It is a brilliant way to advertise and market their online business.

The most compelling and mind blowing content is effective enough to attract more and more customers and is helpful in getting better rankings in search engines.

Corporate blogging is a fresh idea and unfortunately not many of the businesses are into it. But if you are dealing in some new online business it is a best opportunity for you to start with.

Corporate blogging is in all serves as a great marketing tool for creating perfect online reputation for your business and also helps greatly in customer interactivity.

Today there you find tons of business blogs and to run yours successfully it needs much efforts and patience. Of course you need better content and reputation for your online corporate blogging that is most useful to gain success in your small businesses.

It’s not too late for you. So just start your corporate blogging and see your business growing fast.

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October 21, 2010October 11, 2011

7 Steps How to Increase Online Sales by simply Identifying Customer Needs

Online sales are essential for you to get profits from your business.

Effectively implementing the right strategies and focusing on certain points, you can achieve your goals faster.

Here are 7 steps for you to increase online sales by simply identifying your customer needs:

1- Identify and locate your customers

First of all you should focus on locating your potential customers. You should know the location of your customers so that you can understand their needs and provide them needful help.

2- Identify your customer’s needs

Identifying your customer’s needs is most challenging and difficult task when you are totally new to the business. But it is most essential if you want to increase your online sales. Simply discovering what your customers needs are, will help you provide them better.

3- Provide them what they actually want

Always insist on providing the help they want to. Your customers always want some great help that is helpful for them to grow. And you should provide them the same.

4- Give them the reason to come back

If you run a business website, you should attract your customers by providing them the necessary reason to come back. They will then come back to your site and can provide you greater profits in future.

5- Provide them with attractive and compelling content

Great content is always what your customers want. So identify and provide them the great attractive and compelling content that is best suited for them.

6- Offer them free and valuable services

A free service is a thing that most of your customers like. You should provide them with your free and valuable services that are helpful for them in their growth.

7- Setup rewards for your customers

Setup rewards for your customers as it attracts them always. This will attract more and more customers and can increase your sales much.

These tips will surely help you in getting knowing your customer needs and you can serve them well to increase your online sales, these further results in growing your business effectively and successfully in very less time.

Do you have any tips how to Increase Online Sales? What are they and how do you Increase Online Sales for your business?

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October 15, 2010October 11, 2011

7 Ways to add Business Blog to Blog Directories

If you own a business blog and want to get it strong and reputed, you should consider making it indexed fast in search engines by adding it in different blog directories.

In the era of increasing completion of this competitive world it is very essential for you to make your blog stand above from all to get success.

And a blog directory is a great way to it. Here are 7 tips for you to add your business blog to blog directories that makes it effective.

1- First and the foremost step are to get a list of blog directories where you can submit your business blog and let know your visitors about your blog. You can find this list on Google search while finding for top blog directories.

2- After getting a huge list from Google you should choose some reputed and best ones for adding your blog. Do not just concentrate on adding to al the directories as it will be waste of time and efforts.

3- While adding your blog to blog directories you should concentrate on some specific keywords for which you are targeting for. Select your high relevancy keywords and target them to get better results. Add these keywords while submitting your blog to get high traffic and good results.

4- Also target on adding a strong description about your blog that describes your blog well, it should about 2 -3 sentences and you should avoid any type of promotional material in it.

5- While submitting to blog directories always take care that you submit your blog to the right category to assure the approval. Submitting your blog to right category will surely add your blog to the directory and you have no risk of getting it disapproved by the administrator.

6- While submitting your blog you should focus on step by step guide for adding it. And also see the rules and terms for it so that you will have no risk about it in future.

7- Remember what you pay is what you get. You should therefore besides adding your blog to free blog directories also focus on adding it to some of the best paid directories. It can bring you great results.

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September 20, 2010October 12, 2011

6 Global Inbound Marketing Benefits

Inbound marketing helps you get found by customers and increases your brand image global easily.

Inbound marketing is nothing but getting found by the customers easily on the search engines when people search for the information regarding any products or services which you have to offer also.

Whereas apart from being available from customers search, you can:

even promote your business in the social media networks
depending upon your financial budget you can engage to PPC sites (pay per click programs) like Facebook PPC and Google AdWords where you can reach targeted customers
direct them to your optimized landing pages
engage them to register
and convert them to sales through a lead nurturing process

1. You can help customers find you

People are making use of search engines for the products or services or information so when you submit your well optimized website to these search engines you can help customers to find you.

2. You can be available and communicate to the customers at any time

Through your Web presence, which should be your marketing hub online you can even communicate and provide service to any part of customer in the World at any time.

3. You can make your products available Worldwide

You can make your products available worldwide and people can purchase and know about your products through your marketing hub (website or blog) so that you can reach customers, be in front of your targeted customers worldwide.

4. You can expand your business

You can even expand your business depending upon the leads you are creating and thereby establishing your brand in that particular area thereby increasing your customers and profits.

5. You can update your latest upcoming products

Internet and the social media networks are the best places where you can announce your new products or services by which you can easily communicate the information fast, easy and almost for free.

6. It increases your brand value worldwide

By making your brand find easily by people in your industry who are looking for products and services you have to offer as well, it increases the brand value of your company not only that when you reach the public where they usually found like social media networks also helps in increasing the leads as well as brand value.

Watch this video: Shall We Do Inbound Marketing for You?

Do you have any tips on how to use Inbound Marketing? What are they and how do you use Inbound Marketing for your business?

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August 17, 2010August 17, 2010

In Social Media You Have To Give Before You Can Take

Social media marketing is a best way of marketing your business today. Internet is providing you all the better hub marketing solutions through the various different social media platforms like the most commonly used Facebook marketing solutions.

Try to give before you take

Marketing Experts, internet marketing consultants and many of the experienced webmasters and bloggers believe this fact that giving before taking , is the best way to build up the strong confidence with your potential customers who can give you great profits in near future.

This is the first and the foremost principle to get success in your online marketing. It is both helpful in both whether social media marketing or the search engine marketing.

Make people believing in you and building trust in you

You have to confirm your true personality and build a optimized web presence which helps in getting massive amount of leads. People will automatically take out their wallets and purchase your offerings when they strictly believe in you.

You need to change their thinking and help them in believing in you by giving them what they think about and what they actually want to. You have to assure them that you are not at all using the great social media marketing tactics just for spamming.

Give them the necessary help for free

Give them the helpful content for free. You can distribute the e-books for free and provide all the necessary help to your potential customers for free.

Try to build up the relationship and contact with your customers and make them believe that you are genuine and your help can fulfill their needs. If you are an expert in your Industry try to provide solutions to the people who are in need of you by this you can build a good relationship with the people.

You should also focus on giving them the necessary tools which they are looking for. Provide them the tips on how these tools can help them and how they can instantly use them for their personal use or business.

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August 13, 2010August 13, 2010

How To Social SEO For Inbound Marketing

Basic goal of the inbound marketing is to bring customers and massive amount of leads for business, instead of the business searching for the potential customers.

Inbound marketing is today’s best and effective way of marketing for the online businesses. Internet opened up the whole new avenues and marketing possibilities and created the greatest hub marketing solutions for these businesses.

The Three Components that can help to Social SEO for Inbound Marketing

Great content: If you are into inbound marketing, you must know that content is the king. Useful information and persuasive writing always help in getting massive lead generation through various different social media platforms.
Learn social media marketing tactics: When your content is really helpful and informative, more and more people want to share them across different social media platforms and this helps you in creating build a optimized web presence for your website and blogs.
Search engine marketing and optimization: Inbound marketing solutions and search engine marketing are closely related with each other. Massive amount of leads can be obtained through search engine optimization where the potential customers find the helpful content published by you much easily through better SEO.

Bringing more traffic to your websites with Social SEO

Social SEO or Social media marketing can be targeted for getting more and more traffic for your websites and blogs. You may also hire a well established, known and reputed company that helps you out in passing through all the challenges creating web presence.

Social media marketing agreement helps you in concentrating more on your core objectives and saves your time and will show you better results in lesser time.

Measure your online marketing success regularly

For getting the success in your online marketing, you should focus on measuring your tactics and strategies by various social media monitoring tools. You can also analyze the offsite engagement with web analytics tools that provide you the insight into what social traffic does after getting into your website.

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August 10, 2010August 9, 2010

How to Address B2B in Social Networking Sites

Doing business over internet is one of the most profitable way to improve your business and your revenue all around the world.

Due to globalization, companies now have the chance to reach potential customers world wide. This article describes how to reach B2B klients on in Social media platforms.

Starting B2B in Social Media Platforms

You don’t need to spend lots of money to start promoting your business online. The only thing which is required is patience, perseverance and target to to reach your targeted audience.

According to one survey 97% of all businesses online failed due to lack of knowledge in online marketing. To improve business online, you should be active for B2B networking in social media platforms which are potential sources for driving traffic for your website.

Addressing B2B in Social Media Platforms

In the world of business to business market today there are chances that companies may lose their sales due to growing competition for social media platforms. People who are internet savvy can guide you proper on how to kill the current competition and move ahead in this market. If you sell similar product over and over again then you will surely lose your business.

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Some internet marketing consultant says that this is a duplicate process and for those people who are new in to this market it is very easy to earn quick money.

But, because of this technique people are generally wasting their time and money and finally they are not earning anything from it.

This thing should be avoided while you are in business to business market.

To start with you’re business to business campaign you should first select social networking sites. They are the best source to start your venture. Being an experienced or new in internet marketing, you should take support of social networking sites.

There are some good social networking sites which can provide you very good resources. They can help you to grow your business. You can send emails to all your potential clients and add them to your contact list so that in future you can communicate with them.

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August 9, 2010August 9, 2010

Don’t Bore Your Social Network with Dump Sales Pitches #IMU

In today’s recession period there will be always a healthy competition due to globalized economy and sometimes it is the worst scenario for businesses online.

Maintaining strong relationship with customers online is very important during this period when competitors are trying to grab your potential customers.

If you are boring your potential customers with dump sale pitches, you are missing potential customers for your business. This article describes the potential losses that may occur due to dump sales pitches for your business online.

Don’t Bore Your Social Network with Dump Sales Pitches #IMU

When you are going to meet your potential client on social media platforms then you should implement a technique or some good sales presentation so that you can get effective result. After making these efforts, a single dump pitch may irritate your customers and you may lose them to your competitors.

There is not at all in one solution while you want to frame a sales pitch. Whatever the industry is there, every potential customer might be facing some or the other kind of unique problem. You should understand the requirement of your sales pitch and talk directly with your client about their requirements.

Study: Selling Effectiveness – Buyer trends and multigenerational issues

To design a good sales campaign you need to perform thorough research.

Best place to start in this customer’s website. Many clients believe that you understand their requirements. Having knowledge of the company, about its decision makers is the very important part of generating effective sales pitch.

Never forget to find out what’s happening in the industry. Always keep yourself updated with different magazines, seminars and other resources so you can get the current news about the industry.

Even giving too many information is also not good way of presenting and it stops you moving ahead. According to the experience sales persons from the social media marketing industry, giving lots of information in the sales pitch can be very risky task.

While giving sales pitch if too many information is given then there are chances that client may get bored like he is taking some lecture in the school or college.

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