Blog | inBlurbs Inbound Marketing Agency

February 14, 2011October 8, 2011

How to overcome the Social Media Cash Cow fairytale

It’s a widespread superstition that you only need to be there in social media and you will get a ton of customers and sales.

That’s 100% wrong!

As any other communication channel social media has to be done the right way.

How the description says, it’s a communication channel. This means two way communication and not one way dump and boring marketing slogans!

Dump and boring marketing slogans are still common use in social media, and those companies still seriously think they do social media marketing.

As any other communication channel, in which you invest time and money and you want to profit from, you need to learn the rules, the does and don’ts and show a little empathy in your communication with your audience and community.

As your goals are to attract new customers to your products, you need to make them curious about your brand. This only works when you take the effort to find out what’s making your buyer personas curious.

Social media marketing only works for companies who can seriously showcase they care about their audience, are willing to take any effort to help and to support their customers.

Businesses who don’t understand this will have no success in social media!

Moreover they will showcase that they do not care about their audience and for them social media marketing will become social media suicide!

Brain vs. Budget = Inbound Marketing

Some points you should take into account to have success with social media marketing:

Social media is like a cocktail party. You enter the room and go to a group and listen, and if you have something smart to contribute, than you should speak. So you should listen and learn about your audience first!

Don’t talk too much about yourself. I don’t know how you are, but I don’t like people they talk about them self the whole day long. Talk WITH your audience, ask questions and offer assistance.

In social media you have to give BEFORE you can take. Don’t try to sell to people who don’t know you, your company and your products. Instead of “dump idiot marketing” you should make them curious about you and your business.

Gain enough trust and credibility. As you have gain enough trust and credibility the people will come to you automatically, so you don’t have to sell by yourself anymore. You will ATTRACT your new customers on autopilot!

Show that you are human and act like one! Your audience doesn’t like jerks! And your audience is powerful. It can make or break you and your business.

For example Barack Obama had a two way communication with his audience’s offline and in social media and has become president of the United States.

The presidents of Tunisia and Egypt have ignored the community and they lost their jobs as presidents of their countries within a couple of weeks.

Be patient and persistent! To be patient is an essential part of success. Also be persistent with your daily social media giving. Give, give more, give every day and the results will exceed your wildest dreams.

For more info about social media marketing, take loo at this resources:

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February 11, 2011November 15, 2012

Social Media vs. Traditional Advertising

How to make the most of inbound marketing

If you’ve been following this blog, or if you have put any time into strategizing your online marketing campaign, you understand the importance of inbound marketing.

Inbound marketing is a way of making customers come to your site usually via Social Media, PR’s, articles, blogs, online ads, PCP campaigns, and others.

For now let’s focus on Social Media, perhaps the least understood yet the most cost effective and potentially the most lucrative branch of online marketing.

Over 20 million people use Twitter. It is estimated over 175 million people log onto Facebook every single day and there are over 600 million active users.

Other social mediums like Myspace and YouTube have more followers viewing their pages than the cleverest billboard on the busiest highway in the world.

In fact the only advertising scenario that can draw as much attention as these sites potentially is a Super Bowl ad, and those cost around $3 million a minute.

So obviously Social Media has a lot of potential, especially since is it is basically free minus people costs to set everything up and post regularly

But Social Media is not a billboard or Super Bowl ad. Traditional advertising differs for a couple of reasons:

1. People have no choice. If they are watching TV, they are going to see commercials.

It is acceptable because for the rest of the time they are being entertained.

That is they are getting something out of the deal, and as a trade the customer is allowing advertisers the 30 second opportunity to try to sell them their product.

Same with a Newspaper or Magazine ad. For billboards or POS ads, people are a certain place, and have no choice but to see the ad. The advertiser has a second or so to get their attention, but they have a definite audience.

When you have a Facebook page, Twitter account, or YouTube page, your customer does have a choice. And let’s be honest with ourselves for a moment and admit 99.99% of people online don’t want to see your ad – or your Social Site acting as an ad of sorts in this instance.

How to overcome this: Well, you can’t post a billboard on the internet, least not at this point, so treating it like a billboard or POS ad is out of the question.

And besides, you’re not looking for branding only at this point (what an ad usually is), you’re looking for people to actually take action now, “branding” is kind of the Silver Metal of the Social Media marketing Olympics.

What does work is interacting with people in a way they want to be “interacted” with.

Sell your product, but give them a reason to follow you outside of your core benefits.

Your benefits aren’t enough if you’re looking for new customers. Benefits are only for people who already knew they wanted your product. If you only want those people, you don’t need Social Media.

2. “Changing the channel” is simpler online. Sure you can switch the channel at home sitting on your couch.

You can ignore a sign, skip an ad in a Paper, turn off the radio, etc. However it is not as easy, and when you’re dealing with large numbers of people, simply from an anthropological perspective the easier it is to ignore you the more likely more people are going to ignore you.

How to overcome this: As mentioned you need to give people something outside of your core benefits if you want to begin a real following (as opposed to the manufactured type many companies fall for paying for that don’t work and in some cases are counter productive).

However, to ensure people don’t “change the channel” you need to keep giving them something.

This applies to B2C and B2B both. If you sell to businesses, keep them up to date on news within your industry, even if it has little to do with you, tell them where your company is going sure, but also tell them where the industry is going.

And do it in a more casual tone than a white letter, do it like you’re talking to someone at a convention and are really just waiting to grab a beer after – well maybe not that casual, but you get the idea. If you’re talking directly to consumers you may want to hire a professional to be your spokesperson.

Yes, I’m sure there are many ways your product will benefit them, but as mentioned, they don’t care.

You have to break through that. If we’re using the “just waiting until the convention is over to grab a beer” analogy from above, this time it’s more like you’re ad a barbeque already, not drunk, but having a good time.

Hope that makes sense. The main points are:

1. Don’t forget the “social” in Social Media.
2. Sell, but give them something outside of your product.
3. Keep doing it. Social Media is not a constant, and if you do not stay on top of it your followers will disappear tomorrow.

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Author’s Bio: Jeffrey Gross is an Search Engine Optimization (SEO) Enthusiast who lives on Long Island, NY. Jeff’s Search Engine Optimization Company (nPromote) helps Long Island business owners (and business owners across the country) get their businesses to the top of the search engines. In his spare time Jeff teaches Search Engine Optimization to small business owners and enjoys lecturing at local colleges and other venues as well.

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February 10, 2011October 8, 2011

Make your corporate blog more popular and credible

Make good relationships with your industry related bloggers.

To get visitors to your blog you need to get seen from your audience.

One of the best ways to get attention from you audience is to write a corporate blog.

Also you should regular read and comment on industry related blogs and maintain friendly relationship to those bloggers. You can ask them to write guest posts for you and to do the same for them.

Here is a list of top bog directories where you can find your industry related bloggers, to build and maintain relationships with them to increase the trust and credibility in your target audience.

Go through this list and look out for industry related bloggers. You do not need to focus on the most popular. You should focus on the emerging bloggers and choose to grow your blogging career together with them.

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February 9, 2011October 8, 2011

5 ToDos for your Social Media Success in 2011

You should focus on major trands to market your business.

Here below are 5 todo’s for you to be a step ahead of your competition!

1. Shift your employee recruitment to social media

Let your employees find you! The same rules which apply to attract new customers the social media way, also apply to attract new employees.

You need to be there before you offer a job. Means, you need to communicate and to generate trust before you are actively looking for employees.

You can do this by show a human face of your company.

Also you can introduce your staff with a short bio, picture and social media activities they are in.

Give everybody of your staff a Flip Cam to record interesting daily tasks and upload those videos on YouTube.

Let your staff write a blog and show insides of your corporate culture.

These gains trust and show that you have nothing to hide.

Encourage your staff to communicate open positions within their social networks. This spreads your reach.

Communicate your open positions through your Facebook Fan Page and advertise it Facebook Ads. You can do the same with LinkedIn.

The more you are active, the more results you will have!

You can reach new potential employees with Inbound Marketing the smart and easy way!

2. Measure your results
Marketing only works with a budget! You need to show where the money goes and the ROI of your activities.

Therefore you need to track and measure where you are active.

For example when you do a PPC campaign on LinkedIn you can setup landing pages to capture the people who previously clicked on the advertisement.

So you have a price per click, you have the number of click through and you have the registered leads.

During you lead nurturing process you convert them to paying customers.

Let’s do the math:
Clicks 1000, for $1 per click = $1000
Captured Leads, 25% = 250
Conversion rate, 4% = 10 sales
Revenue per sale, $300 x 10 = $3000 Revenue
$3000 Revenue – $1000 PPC costs = $2000

You see it is not necessary to measure everything. You only need to measure the right things. Keep it short and simple!

3. Improve your customer service through Real-time conversations
As you are active and online in social media, you can immediately react on customer compliance, critics and questions.

Means, you should take this opportunity and get into conversation and set your company apart from the old school “Request Support and wait 24 hrs. until you get response”.

This is easy to do make a great difference! You are able to help your customer life and your community will see this and talk about your great service quality.

You decide if you want to make a great marketing tool out of your service and support.

4. Use location based marketing

Here at some of the platforms you can use to do location based marketing:

Foursquare
Gowalla
Loopt
Brightkite
Google Latitude
Yelp
Facebook
Mobile: iPhone, Android, and BlackBerry apps

Things you could do to jumpstart your location based marketing:

1. Deliver coupons and message to a mobile phones
2. Display local ads to target buyer from a specific location
3. When someone is standing in front of the product you could deliver product info to him
4. You could offer incentives to your target audience for location based activities like visiting your store multiple times
5. Offer info and help to your target audience, for example to find nearby things such as stores, ATM’s or even Pepsi machines
6. You could provide event and social opportunities based on your target audience physical location
7. Share your location based info with others in a social network

5. Keep your eyes on LinkedIn as major business tool
LinkedIn is massively growing and steadily adding new feature for free use.

They have 75+ million users registered. LinkedIn has become the Number One Business related social network world wide.

It is predicted that LinkedIn will soon grow to 160 million registered users from all over the world.

You should register with LinkedIn and start using it effectively.

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February 3, 2011October 8, 2011

8 Ways to increase your conversion rate

If you ever had thought about to optimize your website or to do a complete redesign than this 9 ways could help you to priories your doing.

1. Implementing Landing Pages
In online marketing a landing page, also known as a lead capture page, is a single web page that appears in response to clicking on an advertisement.

The landing page will usually display directed sales copy that is a logical extension of the advertisement or link.

Landing pages are often linked to and from social media, email campaigns or pay per click (PPC) campaigns in order to enhance the effectiveness of the advertisements.

The general goal of a landing page is to convert site visitors into sales lead.

2. Optimizing Website and Content for Conversion
As an Internet marketing strategy, SEO considers how search engines work and what people search for.

Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.

Promoting a site to increase the number of Backlinks, or inbound links, is another SEO tactic.

Search Engine Optimization (SEO) is an essential element of any inbound marketing strategy and can account for up to 25% of your website search engine results.

3. Implementing Micro Sites
A micro site, also known as a landing page, is an individual web page or cluster of pages. The micro site’s main landing page most likely has its own domain name or sub domain.

They are typically used to add a specialized group of information.

A micro site may be linked in to a main site.

The main distinction of a micro site versus its parent site is its purpose and specific cohesiveness as compared to the micro site’s broader overall parent website.

Click here to see a larger, printable version of this chart

4. Utilizing Video
Corporate video helps to deliver your message online. High quality video can enhance your ability to deliver your message online. Its more powerful than only words.

5. Implementing Social Media
Social media marketing is an integrated marketing strategy.

Social media marketing is integrated marketing communications to connect with targeted markets.

Integrated marketing communications coordinates the elements of the marketing mix like personal selling, PR, direct marketing, and sales promotion.

Free Report 12 Powerful Ways How To Get Massive Traffic To Your Web Presence

6. Implementing Live Chat
Live chat gives you the opportunity to discuss live with your potential customer and answer his question in real time.

7. Implementing Click to Call Feature
Click-to-call, also known as click-to-talk, is a form of Web-based communication in which a person clicks a button to request an immediate connection with a company in real-time by phone call.

A great invention is the click to call feature on a website, where a visitor can ask you to call him.

8. Cookie Based Personalization of Website Content
This feature gives a website owner the opportunity to enhance the user experience by personalizing the pages he surfs with related offers.

Companies like eBay and Amazon use these technologies to offer related products to their customers and to increase their revenue.

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February 2, 2011October 8, 2011

Inbound Links, the new currencies online

Inbound links are the new currency for websites online. Inbound links help you to rank better in the search engines and generate more referral traffic.

Also the count of your inbound links shows your potential clients the value you can offer.

The more inbound links, the more people think you are credible and have valuable content which is link worthy.

To get a massive amount of inbound links you need to produce remarkable and link worthy content and promote this content online and through social media.

When you are starting to get inbound links from other blogs and websites you should analyze it and see where they are coming from and to whom they are linked too and who is linking back to your link sources.

Checkout which of those linked sites has a good SEO authority, Page Rank and, Inbound links and Alexa Rank. Checkout how active there audience is on those websites. The more activity there is the better.

When sites are linking back to you means they think your content is link worthy. So you should get in touch with them to build a relationship. Their target audience could become your paying customer.

Track your inbound links and measure your growth and sources.

Marketing Takeaway Tipp: The more valuable and remarkable content you produce, the more chances you build to get Inbound links.

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February 1, 2011October 8, 2011

Do you still interrupt and disturb your audience too?

Today I’ve had a chat with a sales person of a company.

This sales person told me that he has not made a sale in the last three months and is scared about keeping his job.

As I knows this sales person I have asked where the problem is, because this sales person is a great seller I was wondering where the problem is?

So I started asking!

My question: Do you get leads, and if yes how many and how often per week and month?

I got the response that this sales person does not get any leads. I can imagine it could be very hard to get customers without any leads.

The sales person told me that he has to generate his leads by them self. Means cold calling and the whole set of interruption marketing.
I asked further:

Has the company any marketing? The answer was NO!

Ok let’s summarize:

No marketing, no responsible person, no strategy!
No leads, sales team needs to cold call and to do the whole set of interruption marketing, which could seriously harm the reputation of the company.
The closing rate is also very low.
This business loses a bunch of revenue each day to smart competitors.

By the way this is an IT company, they are selling technology services.

With this kind of non-strategy it could be very hard for this company to grow and to stand against smart competitors in the long term.

But there is a solution to also help this company the smart way.

Inbound Marketing
Inbound marketing is the marketing strategy that focuses on getting found by customers.

Inbound marketing is related to permission based relationship marketing.

With inbound marketing businesses EARN their way to the customer, by publishing helpful information on a blog, in social media and forums.

Inbound marketing includes Blogging, Social Media, Lead Conversion, Lead Nurturing and Closed-Loop Analysis.

Inbound marketing helps you to:
A. Save up to 60% of your marketing budget.
B. Stand out of your competition.
C. Generate a massive amount of leads.
D. Get up to 55% higher lead conversion rates.
E. Increase your customers and sales.

Marketing Takeaway Tip: Use Inbound marketing before a competitor does. Otherwise the uphill battle could be much more costly and time consuming. If you need help, hire Inbound marketing professionals to get you started.

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January 31, 2011October 8, 2011

Nobody will buy from you. Exempt your Buyer Personas

Companies sell more to individuals and multiple decision makers.

It’s critical to attract all of the people involved in the buying decision.

For example, if you sell products or services to businesses, there are decision makers that have different roles within a company.

When you sell to consumers, you need to sell to different people in a family a different way. There are children which needs a different approach then their grandparents for example.

They all have different motivation to buy your products or services.

You need to know more about them, before you market to them!

Therefore you need to create Buyer Personas. Buyer Personas are great to build customer profiles.

Find out what motivates your Buyer Personas to buy your products or services.

Create a profile of this Buyer Personas and give it a fictional name.

Fill this profile with age, gender, family, title, company role, interests, skills, goals, and attitude. The more detailed information you fill in the better. Add as many criteria as you can.

Create as many Buyer Persona profiles as you need.

Review these profiles on a regular basis. You need to do this to make sure that your marketing is reaching your buyer persona the right way.

Adjust your Buyer Persona when necessary.

Here are some descriptors you can use to start.

Descriptors

Buyer Persona Name:
Age:
Gender:
Family Information:
Role in Company:
Hobbies:
Job Frustrations
Other:

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January 27, 2011October 8, 2011

Is your website a liability or a real estate

Today still most websites receive less or even no traffic. Those websites are not marketing optimized and offer no user experience!

More fatal they don’t offer any kind of valuable and remarkable content. They have no lead generation process implemented.

Content is the key to attract target audience, to generate lead and to convert those lead into revenue!

First thing which you should consider when you plan to setup a marketing optimized website, is not to ask a web designer!

You should talk to a pro, to internet marketing specialists which are qualified to help you.

Internet marketing specialists are able to help you plan your marketing optimized website in a more specific marketing strategy in mind that best converts visitors into leads and leads into customers.

A marketing optimized website, done through internet marketing specialists can become a true magnet for customers and sales.

They help you to establish the whole platform as a smart marketing hub for your business.

Some benefits which a marketing optimized website should offer to you:

Should make your Marketing quick!
Empowers you to to update your pages as you need.
It is made with average, less technical folks in mind and for you simple to use
Empowers you to make website changes all by yourself, whenever you need to!
Allows you to optimize for search engines, like URL structure, page titles, and headers.
It allows you to easily add your own Meta description and Meta tags which increase the likelihood that a page is noticed in search engine results by a human eye and clicked.
Is build with a marketing strategy in mind and allows you to do a website redesign or changing your website’s structure yourself.
Empowers you to make a new site yourself with a specific marketing strategy in mind that best converts visitors into leads and leads into customers.

A marketing optimized website solution should give you the best tools available to get found and generate leads, to achieve your revenue goals the smart an easy way!

And this is definitely some sizes to big for a simple web designer!

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January 26, 2011October 8, 2011

5 ways to include your social media to offline marketing

Offline marketing is the one of toughest jobs in these days because nobody has time to listen to the direct marketing executives and to read advertisements in the newspaper, but everybody spends around 4-5 hours on the social networking websites.

So, social media is one of the cheapest ways by which company can advertise its products.

Social media websites like twitter, facebook and blogs have become a platform that is easily accessible to anyone with internet access.

Offline marketing and social media cannot exist without each other!

#1 Send a survey to your customers: This is the first way to include internet advertising to offline marketing as it is very easy to send a survey to your customers; the reason is you have already an email list of your offline customers. In return, you can offer them to win a contest that may be of any useful product that they are searching for.

Besides from it, you can ask your customers for comments or feedback and it will make an impact on them.

#2 Customer’s desires: After recognizing your customer in your audience, you need to start conversation with customers about your new products. Before that conversation, you must know what your audience wants and wants must be more valuable than needs. There is a google keyword tool that is free and available to all users. It helps you a lot in making a connection with your customers.

#3 Attractive profile: Try to make that kind of social profile which attracts your customers. Consider your customer as a king and let them feel like a king. Moreover, your marketing messages must be connected with your customers.

#4 Advertising consultants and marketing websites: Advertising consultants and inbound marketing agency like marketing websites can help you to find the inbound research of your products. They can give you the data of customers who are interested in your product and who have searched for your products on their sites.

#5 Social network sites: After knowing your interested customers, you can go through their social networking accounts and find their liking and disliking lists. This information will help you to start communicating with messages to customers. Moreover, these sites increase web traffic to your company’s site.

Marketing takaway Tip: Social Media marketing is one of the powerful sources for your offline business marketing. Get your information in social media sites like the contact and lead generation pages and get significant leads for your business online.

Some resources to help you to become succesful in social media marketing:

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January 25, 2011March 8, 2013

6 Tricks how to increase backlinks and grow your pagerank the smart way

Mostly, all the intrepreneurs who are in the internet will have their marketing strategy for getting found online with the search engines.

This is almost imperative in order to grow your business. And in that too, one would like to grow search engine rankings so that the chances of their business improve with search engine marketing.

This article provides 6 potential ways to gain significant back links:

#1 Share useful and relevant content that match your keywords

Always feed more and more attractive and valuable contents because content is the key for attracting visitors to your website.

If content satisfies your visitors, then definitely there are chances of getting repetitive visits for your site and also increase traffic. Famous websites providing social interactions to the customers also have huge content in the form of blogs, articles and so on.

#2 Link only to relevant websites

Another important factor is that the contents which you provide must have links to relevant websites.

For this purpose inbound marketing agency should get to work and extend that as much as it can. Inbound marketing experts can help you to gain significant backlinks from relevant sites easily and effectively.

#3 Inviting Guest Writers from similar niche

Inviting other authors who can write contents appropriate to your website will be very much useful for generating search engine traffic.

Others may have ideas which might be valuable for your business. So look for such persons who can write for you in this way. That really gives tremendous response for your articles and also helps in linking with these writers blogs.

#4 Writing Guest Posts in Other Sites

Again, be open to provide links to blog writers so that you can have more content for your visiting.

Be attached to the social media sites too. This task can be allotted to social media marketing agency. So that nothing relevant is missed.

#5 Frequent Press releases helps in link building

Never forget writing and publishing press release.

However, you can find some free examples on the net but one must try something of one’s own that will be the best. One must include everything regarding business like search engine strategies and ensure their submission is aso search engine friendly.

#6 Identify reliable link network for your link building

And the last is that one must build a whole network of the links provided with the content. Internal links must be included also.

Appropriate search engine keywords must be used with these links with the provision of search engine services that will be offered to the visitors and maintain that.

FREE Report: 12 Powerful Ways How to Get Massive Traffic to Your Web Presence

Marketing Takeaway Tip:Above six link building techniques will help you to grow your page rank in a smart way and help you to get into top pages of search engines.

January 24, 2011October 8, 2011

10 Ways to enhance your Facebook Static page

As facebook is very popular all over the word and it is a kind of social media marketing tool.

Nowadays it is getting used for web marketing as well as web advertising. But, if you want to enhance your facebook page personally, there are so many ways to do it. Ten of those ways, i am going to share with you here.

#1 Custom Landing Tabs:

This is the first way to enhance your facebook page.

It is also called welcome tab and you can add any type of content picture and video so that it can attract facebook users more to your facebook page.

#2 Your Blog:

A blog has been a great source of an inbound marketing, but it can bring a great attraction to your Facebook page.

Your friends get to read your ideas as well as thoughts in your blog. Moreover, through your blog you can do web marketing as well as web advertising as it is very useful. Use networked blogs to syndicate your blog with facebook page

#3 Video Updates:

The most of the people in the world prefer to watch videos, so same kind of situation is here that facbook users like to watch videos in facebook page.

#4 Flickr Photos:

It is wonderful way to enhance your facebook page as it helps in importing your all photos from your flicker account. Your friends get to see these photos in your facebook page.

#5 Twitter Updates:

Twitter is very popular like facebook all over the world. The important thing is everyone is on the twitter right from politician to businessman. So, you can import all your tweets from your twitter account and stay in touch with latest information and news. It enhances your facebook page so that more facebook users can like your page.

#6 Live Chat:

Chatroom is the best way to communicate with friends and loved ones instantly. For enhancing your page, live chat in facebook is the best option for your page.

#7 Polls and Quizzes:

Polling has become very popular as it is used in getting public likings and disliking. And in facebook page, it can attracts more friends to your page as most of the people are interested in polling. Moreover, there is another one of enhancing your page by asking question to your friends in the facebook.

#8 Facebook Page Contests:

By this way, you can have contests on your facebook page; as a result, there is possibility to attract friend’s friends as they get to win something by winning contest.

#9 Promotions:

Many businessmen use facebook as a promoting or advertising tool to attract more and more people. In the same way, we can attract more friends to our facebook page by promoting popular brands.

#10 Involver:

Through this way we can import video channels, flickr accounts, slides, PDF files and promotion gallery. This is the main benefit that we can import so many things by using this way.

Marketing takeaway tip: Facebook statik page (FBML) is a great way to market your business online through one of the biggest social media networking sites. Generate potential leads for your business online by spicing up your facebook page.

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January 20, 2011October 8, 2011

7 Ways how to empower your social networking with blog commenting

When a social media marketing agency thinks of getting awareness through social media channels, it prefers to use Facebook, Twitter and Youtube to reach the people.

But, leaving a comment on a blog is a very effective way to get traffic and you can say that it is very useful for an inbound marketing because a business leads quickly with the help of blog commenting.

Moreover, it tells us how to get customers involved in our business.

1. Research the blogs that your customers are reading

The first way is to research of which business blog customers are reading.

Suppose you are businessman, you should look for business consulting blogs.

There are so many business blogs that are very famous, so you can comment on those so that you can get more traffic to your business blog as well as company website.

2. Be regular in reading and commenting
Another way is to be regular in reading business or corporate blogs as it is very useful.

We must spend at least one hour in leaving comments on corporate as well as business blogs.

3. Find Relevant bloggers by twitter
The best way to find bloggers is twitter as millions of people are on twtter, so we can get to know about more bloggers so that we can comment on their blogs.

4. Know mentality of the bloggers
As much as we read business or corporate blogs, you get to know the mentality of bloggers so that you can provide the comment according to their mentality.

It will make them paying more attention to our comments.

5. Provide insightful comments
Always leave an insightful comment on a company or business blog and the comment must be informative.

You must leave a comment after reading the post completely so that you can leave a comment on basis of content of a company or business blog and comment must be relevant.

6. Follow up with a question
Another important thing is that we must always ask question to a blogger at the end of comment so that he can pay attention to your comment and your company’s blog.

Follow up with a question means that you read a corporate blog carefully and it is great impression of you for the bloggers whom blogs your read.

7. Leave your url with comment
Whenever you comment on corporate blogs, you must be leave url of your company website or your company blog.

By doing this, you can get more traffic towards your company url that is very useful for your company’s website or blog.

Marketing takeaway Tip: Social networking and blogging goes hand in hand to improve your business online. It is very easy to empower your social networking with blog commenting.

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