Lead Generation In Social Media

Lead Generation In Social Media

Inbound marketing is gaining more importance as the utilization of Internet all over the world has been increasing day by day.

By using internet you can make the world at one place. Hence it has given rise to the internet marketing with a motto of providing the product to the customer at any place with same price.

So here the benefit is for both the seller as well as buyer because buyer can find more customers and expand his business and customer can find his product according to his needs and taste so this is the reason why inbound marketing is gaining more importance.

Social Media is one of the successful tool for attracting new customers and generating new leads for your lead generation campaigns

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Social media for lead generation

Social media networks like twitter, Facebook, LinkedIn etc are the sites which has millions of users. Hence you can create leads very easily by using these networks appropriately.

This can be done successfully by building relationship and later turning them as customers for your products.  Some simple steps to create leads using social media are

Following others and also making a pool of followers to your page

After registering your name in these sites, you have to develop a network of followers to your page. This can be done when you respond to messages of other people on these networks and showing your expertise in your field.

Lead generation through Facebook

Face book offers “self -serve” for advertising on their social media network. The leads in face book can be done when you use some creative advertisements to attract the customers. You can start your own facebook fan page for your company or products and start spreading your product information through these facebook fan pages. You can even develop your own face book plugin for your organization.

Lead generation through Twitter

Twitter is one another powerful social media network which brings huge number of leads for your lead generation campaigns. There are good tools available in market like socialoomph which provides automatic DM’s share your other social media network information with your followers. Use Twitter to gather more leads for your business.

Lead generation through LinkedIn

LinkedIn is professional network site where hundreds of professionals all over the world start discussions in this social media site. There are different ways to generate leads from LinkedIn. Start your own professional network in LinkedIn and start building leads from LinkedIn.

Leads generation through Squidoo

Create your own Lens in Squidoo and spread information related to your company through squidoo. There are thousands of squidoo users who are active and start discussing with squids in your relevant keyword niche and get huge followers for your products.

For more on social media and lead generation, visit the links given below:

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3 Great Reasons Why Social Media Is Good For Your Business

3 Great Reasons Why Social Media Is Good For Your Business

Social Media is one of the successful streams which have helped companies to sustain themselves online through their social media marketing strategies. During recession, companies were badly hit by lower budgets and it was very difficult for companies which are hit by the global market to sustain their business.

Some companies which started using these social media marketing strategies for lead generation were able to sustain and earn good revenue for their business form lesser marketing budgets.

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As people all over the world started using Social Media online, Social Media has dominated traditional marketing strategies and outbound marketing strategies. Some of the compelling reasons which made major companies like coca-cola to start using social media marketing for their business are given below:

Advantages of Social Media for your business

Social Media has been more powerful in recent years for lead generation and bringing more traffic for your business. Some advantages which can be utilized for successful business online are:

1. Large Network Community

With the help of social media you can create your own network. This network can be used to generate more leads for your business online. Create your own social communities in Twitter, Facebook fan pages, LinkedIn professional network and start publicizing your products online. The larger your community is, more is the possibility of increase in revenue for your products.

2. Higher Traffic and good Search Engine rankings

Social media has a good amount of influence in the search engine rankings of your website. Stay updated on the social media as search engines started indexing your social media content, publish your website is all social media sites. This helps to get more traffic for your websites and also increases your products visibility for the customers all over the world.

3. More productive Marketing Strategies and Lead Generation campaigns

As the traffic for your website increases, your marketing strategies are more effective bringing more leads for your lead generation campaigns. As more people visit your websites and increase your website popularity, there are more chances for your product sales. Redesign your website to gain more leads, have good lead capture pages, offer promotional material and get quality leads from social media sites.

For more on Social Media and advantages for your business, visit the links given below:

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5 Great Reasons For Effectiveness of Video Marketing

5 Great Reasons For Effectiveness of Video Marketing

Video marketing is one of the best promotional tools in the process of marketing your products. Because it has proven through surveys that many customers are satisfied with the information provided through videos, Video marketing is adopted as successful Internet Marketing strategy to gather more leads.

After internet usage has been increasing day by day all over the world, many users are trying to get information regarding working of the product or knowing the qualities of product. Video marketing is one way to provide complete details about your products through simple videos so that customers can have more knowledge about your products.

attract more customers, facebook social media, lead generation social media, social media strategy, video marketing, youtubeAdvantages of Video Marketing

Video Marketing has proved to be an efficient marketing strategy to capture more leads for the organizations. Some of the main advantages of effective Video marketing are given below:

1. Video Marketing can gain attention of customers easily

As Video Advertising involves some images and voice it generally gains more attention from the customers easily.

2. It easy to watch video rather than printed material

Video will attract the customers easily because customer can see your video either for features of your product or working of your product at any time. And it is easy to watch a video rather than read matter in the form of printed material which involves more time.

3. It can be shared easily

Videos can also be shared easily from person to person which will increase publicity of your product in very less time.The power and effectiveness of web video marketing has proved through numerous studies which revealed the fact that in 2009 an average American watched 153 hours of TV every month, 131 million viewers watched video on the internet and spend about 3 hours in watching online videos per month. Hence the importance of video marketing can be understood.

4. It is less cheaper and involves less time

Uploading a video involves very less cost and can easily reach all over the world in a very few minutes. Because of the revolutionary technical changes in the internet and mobiles, Videos can now easily be viewed in Internet as well as hand held mobiles.

5. Videos are effective and retain for a long period of time

Uploading a video is retained for a long period of time and customers can easily identify your video. Also Videos are more effective to share information rather than providing information in terms of paper.

Hence there are more benefits in attracting the customers and their attention towards your product by uploading a video both on and off the internet. Give small demonstrations of your products in popular Video Marketing sites like Utube and get your products recognized in minutes.

For more information related to Video marketing and its effectiveness visit the links given below:

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How to Leverage Your Sales Funnel and Grow Your Revenue

How to Leverage Your Sales Funnel and Grow Your Revenue

Internet Marketing is one powerful way to market your business products online. In recent years recession has hit the markets very badly and marketing budgets have been decreased as a reason for this recession. To sustain in market, companies started adopting cheaper but effective marketing strategies like Social Media marketing to market their business. Some of the best methods to leverage your sales funnel and grow your revenue for your business are given in the article.

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Leveraging your Sales online

To sustain in the tough competitions, comprehensive marketing strategies are to be followed coupled with good lead generation campaigns. It is important to identify the right marketing strategy for your business and thereby adopting the lead generation campaigns that support your marketing strategies.

Some of the simple tips the helps in increasing your leads from lead generation campaigns and provide more revenue from your marketing strategies are given below:

Using Social Media Communities effectively

Many Companies online has started using social media marketing effectively. Using social media sites is nothing but using these funnels to generate more leads for your lead generation campaigns. Use your twitter, facebook and LinkedIn funnels effectively to target more leads for your business.

Targeted Customers and Generating Prospects

Identify the customers for your business. Which customers is most likely going to purchase your products. What are the best marketing strategies to market your products? Identify the right marketing strategies and lead generation campaigns to get these customers attracted towards your business.

Maintaining Relation

Maintaining Relation is one important thing that should be adopted in right manner for marketing your products. Customers online requires quick response and it is important to get your customer support online 24*7 to generate more leads and provide more flexibility for your customers to purchase online.

Other way to maintain relation is to respond to your social media discussions. As major search engines have started indexing your social media status, you can generate more leads by staying updated in social media sites.

Generating Lists

Creating and maintaining lists of your customers and future prospects are important for the success of your online business. Maintaining proper lists enable you to reach your customers in less time and get major market share for your new products.

For more information related to leveraging your sales revenue, visit the links given below:

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3 Reasons to Increase Your Social Media Marketing Budget

3 Reasons To Increase Your Social Media Marketing Budget

Marketing plays a key role in promotion of a product for your organization in reaching your targeted customers. For earning good profits there should be good marketing strategy which helps in attracting customers towards your product. Likely, after the increase of internet utilization all over the world, inbound marketing is gaining more importance than outbound marketing. So there is need for increase in Social Media Marketing budget to sustain the competition online.

increase budget for social media marketing

One other compelling reason for increase in social media marketing is Outbound Marketing is becoming outdated. It is because Outbound Marketing reach only few people in the World and also it is costlier compared to inbound marketing:

Outbound marketing reach only some part of the world where as inbound marketing can reach all over the world. So it is easy to find customers online very easily with the help of inbound marketing and social media marketing.

Outbound marketing is costlier compared with the inbound marketing because outbound marketing plans involves more time, various resources of the organization such as financial as well as human resources .

Because in inbound marketing, you try to attract customers through various strategies like email marketing, starting your own website of your products, social media marketing etc which will increase your number of customers as well as it will increase your brand image of the company.

Marketing through social media

Social media are the networking sites which consist of millions of users from all over the world. Hence by building relationship through social media, you can find many customers for your product. This includes very less cost compared to outbound marketing. Hence by increasing the social media marketing budgets, you can increase more leads for your products with less marketing budgets.

Nowadays, many organizations which are using inbound marketing strategy are generating 40% of customers from the social media networking sites like twitter, Face book, Linked in etc. This gives a significant insight in the importance of social media sites towards lead generation.

The 3 important reasons for your organization to increase social media marketing budget are:

1. Your product can reach all over the world through social media marketing

Your product will reach many people all over the world in less time and hence can expand your business all over the world through this you can increase your profits and brand image of the organization.

2. It is more economical compared to outbound marketing

Any new product releases will reach the people in a matter few minutes through latest social media marketing sites. Now the social media networking sites surfing is even available in mobiles and hence it can reach public easily. By offering discounts through social media marketing, you can attract more customers for your business.

3. Business transactions made easy through inbound marketing

Through social media marketing, your business is more easily reachable to market all over the world. Business transactions are easier with your own website on web and more productive tools to manage your website. With social media marketing you can save up to 60% of your marekting budget!

For more information related to social media marketing and need for increase in marketing budgets, visit the links given below

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Why Social Media Marketing Campaigns?

Why Social Media Marketing Campaigns?

Social Media Marketing is one of the top Internet Marketing Strategies that can attract more customers for your business online. Social Media marketing campaigns are nothing but creating lead generation campaigns in social media sites like Twitter, FaceBook, LinkedIn, MySpace for generating more leads for your business.

Get expertise in creating effective Social Media Campaigns by learning from the experts in the field for generating quality leads.

attract more customers, blogging, facebook social media, Get found in social media, inbound marketing, internet marketing, internet marketing leads, landing pages, linkedin, social media marketingWhat is Social Media Marketing Campaign?
Social Media Marketing campaigns are campaigns that are started by companies or organizations online for spreading information related to their products and business to customers worldwide.

Social Media Marketing has dominated traditional marketing strategies in recent years due to low budgets and more effectiveness during recession period.

Social Media Marketing gives business organization to sustain in competitive markets with little budgets.

Social Media Marketing campaigns which yield good results are given below

Social Media Marketing Campaigns from Twitter
Twitter is one of the top social media marketing sites which have more active subscribers than any other social media marketing site.

Get instant followers for your business by starting lead generation campaigns in Twitter.

There are many tools like Socialoomph etc. which give good opportunity for creating auto DM’s, generating more leads from Twitter. Get up to date with the latest Twitter tools in market and get quality traffic for your products from Twitter.

Social Media marketing campaigns from Facebook
Facebook is another top Social Media Marketing site which can be effectively used for lead generation campaigns.

First step in generating and attracting customers for your business from face book is creating face book fan pages. If you have not started your face book fan page for your business, start developing it for generating more leads for your business from face book.

Some other options like your company’s own facebook app are also not a bad idea for social media marketing.

Social Media Marketing campaigns from LinkedIn
LinkedIn is powerful social media marketing site which has professional groups from all part of the world.

There are top discussions that always happen in LinkedIn from various categories. Get your business recognized in LinkedIn by starting a professional group in LinkedIn.

Share your information with other members in group and contributing yourself with discussions. The more you are involved in discussions, the more you are personally recognized and also improves brand image of the organization.

Download this free report: 8 Steps To Get Seen On LinkedIn 60 Million User Base

There are other social media sites like stumble upon, MySpace etc which can be used as effective medium for your social media marketing campaigns.

Get started with these social media marketing campaigns which need little budgets and earn more from your business online.

For more information related to social media marketing campaigns and advantages of social media marketing, visit the links given below:

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5 Reasons For B2B Social Media Marketing

5 Reasons For B2B Social Media Marketing

Social Media marketing is one of the top Internet Marketing strategy implemented by companies online. Social Media Marketing has dominated many other Internet marketing strategies and traditional marketing strategies due to overwhelming response of public for social media. Social Media Marketing campaigns are more predominant in Internet today than any other Internet Marketing campaign.

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Advantages of Social Media marketing for your business

Social Media Marketing has wide range of advantages. Some of the top advantages of using Social Media Marketing for your business are given below:

Lead Generation
Social Media Marketing helps to create more leads from Social Media Sites like Twitter, face book, MySpace and LinkedIn etc. These sites have many active members which help to bring active visitors for your website or blog.

More Traffic
Social Media Marketing brings more traffic for your website or business. As the traffic for your website increases, the more is the visibility of your website and more chances for getting sales for your products.

Brand Image
As your website or blog is more visible for visitors from different parts of world, more is the chances to improve the brand image of your company. Get your customers know about your products and services by making them aware of your products and services

Search Engine Visibility
As major search engines like Google, yahoo and Bing are indexing your social media campaigns and social media content, there are more chances for your website to be indexed in top pages of search engines.

Link Building
Major advantage of Social Media Marketing is promoting your business and also promoting your links. There are major advantages for making your business visible in social media sites like Twitter, facebook and LinkedIn. Starting your own group in LinkedIn, getting people know more about your products, being active in social media sites brings active visitors for your website.

For more information related to social media marketing, visit the links given below

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Do You Use Video For SEO?

Do You Use Video For SEO?

It has become harder for websites to gain a first page top listing on Google. This has opened the opportunity for you to go other ways to gain your top listing.

inbound marketing, internet marketing, marketing consultants, online marketing, social media marketing, inblurbs.comImages and video are two of the ways you can go to gain a Google top listing. Forrester Research has found out that videos have 53 times more chances to receive an organic first-page ranking than traditional web pages.

You can start by uploading video to YouTube. This ensures that you have been indexed in Google search engine this is no guarantee that you get a first page result but Google knows that your content exists.

Your next step can bee to include those videos from YouTube  into your website or blog and to add an extra page where all your videos are shown with their description.

Now you can start with video SEO. Google is actually not able to see what is inside your videos and it relies on title and Meta data you have included to learn about what content your videos actually contain.

Include your title, description and keywords. Make clear the title tag of the page matches the title of the video to get better results. Target more specific phrases this could help you to get more and better results

To appear in Google search results submit your videos by using Google webmaster tools a video sitemap . This is the same like a XML sitemap and it’s specially formatted for video and contains information about your videos and the included content.

Ensure that you have a robots.txt file on all video pages so Google can verify it.

Even new and small sites can compete with larger and more established web presences. No matter if you are small or new one you can take advantage of the video SEO opportunities.

Further resources:

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3 Easy Steps How To Reach Potential Customers

If you are having a blog and if you are not utilizing it properly for your business products, you are missing potential customers for your business.

Your blog can be powerful in house for bringing potential customers for your business. Not only for business, blogs can be used and symbolized for bringing more customers and sharing information with Internet readers. There are many ways to bring customers and new readers for your business.

Social Media marketing and Internet provides an opportunity to prove any business or individual about their expertise through blogging. You can show your expertise in relevant fields by providing best articles through your blog.

There are different ways to reach your customers and some of the best ways are given below as reference.

1. Write How to Blog Posts
Start writing about what you wanted to share in web from your blog. The best way to start a blog is to start writing how to blog posts about the topic of your interest and share them with your blog readers.

Keep in mind that the blog posts should not be too complex that readers cannot understand the real content in the articles. Once you are expert in writing how to blog posts, the next step is to write white papers for particular topic.

3. Writing white papers
Start writing white papers on your area of expertise and provide them for free download in your website. This helps in bringing more blog readers for your website or blog.

As number of blog reader’s increase, search engine rankings increase and also helps in increasing traffic for your website or blog.

Here are three examples of HowTO white papers:

 

3. Start Developing How to Videos
Once you have a good experience in writing how to blog posts and developing white papers spread it to the outside world.

They are millions of people in Internet who are in need of them and who needs your expertise.

Spell out your research through your own videos. There are many websites like YouTube where you can develop your own how to videos.

Add a post link to your website and display these how to links in your website or blog.

This spreads your expertise to the World Wide Web and also improves your image in social media and social networks. Not only it increases image, it also improves your website search engine rankings drastically with good number of visitors for your website.

Find here some examples of video:

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By following these tips, you will position yourself at the top of blogosphere in your area of expertise.

Don’t forget to actively participate in social communities and social media sites in your area of business.

There are always chances of improvement and never give up in learning new things in your domain.

Further Related Blog Posts For This Topic

How to write great blog content
How to write a blog post

How to measure your social media marketing campaign ROI | MediaPress

Social Media Marketing Errors of Wal-Mart at Facebook | Agent

My Top iPhone Apps for Social Media Marketing – fabricecaduc’s

Social Media Marketing Spending Ramps Up- 2010 Looks like a Great

Evolving the Social Media Marketing Ecosystem | davefleet.com

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Why Inbound Marketing is 60% Cheaper Than Traditional Marketing

Inbound Marketing is one of the best Internet marketing strategy that needs very little budgets.

Studies have proven that inbound marketing is up to 60% cheaper than traditional outbound marketing activities. This is the major reason why inbound marketing is mostly preferred by forward thinking business organizations today.

Inbound marketing has started to dominate outbound marketing and cost per lead is also 60% cheaper than traditional outbound marketing.

Product can be sold easily in the market when it has correct product mixture:
Product mixture is nothing but 4 P’s that is Type of product, Price of the product, Promotion activities taken for the product and Place of the product in the case of organization point of view

In the customer point of view he tries find his four C’s with your product:
Product reach a customer easily when customer finds his four C’s in your product that is Product – Customer desire, Price – Customer price, Promotion – , Place – Customer convenience.

Global marketing and inbound marketing:

Global marketing main motto is to sell the product to the customer at any part of the world at the same price.

Inbound marketing is the new marketing strategy applied by the organizations in order to increase their sales, as well as build relationship with the customers.

Inbound marketing is usually through social media networking sites like twitter, linked in , face book etc and whereas outbound marketing is through telemarketing, through print and electronic media, through advertisements etc.

Brain vs. Budget = Inbound Marketing

View more presentations from inBlurbs.

Inbound marketing is gaining more importance than traditional marketing because:

Inbound marketing is cheaper than traditional marketing: The investment implied for the inbound marketing is cheaper than traditional marketing and also it has paved a platform for building relationship with the customers and providing services to their customers in order and likely increasing the brand image all over the world.

In inbound marketing customers themselves are the promoters: The customers are themselves the promoters of the products if they are satisfied with the product and service they themselves will promote the product to the other users with the help of social networking sites. Where as in outbound marketing it is not generally seen their customer participation is very less.

The flow of information is very fast in inbound marketing: Because of the access of the social networking sites through internet and now even in mobiles the information regarding the launch of new products or any other information regarding the products is reaching all over the world in minutes hence the advertising will be easy for your organization.

The things that should be considered in Inbound marketing is:

Whether your leads are converting into sales: The various marketing strategies implied by you in inbound marketing for your product should be checked whether they are able to attract the customers and if needed they should be optimized by considering the feedback of your customers as well as your clients.

 

Survey-Inbound-Marketing-Cost-Per-Lead-Is-60-Lower-Than-Outbound
Inbound marketing vs outbound marketing digital medium-2-0
Inbound marketing vs outbound marketing. What’s the difference

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Why Companies Should Have Social Media Policy

Social Media is one of the powerful medium to express your company thoughts and brand image on the Internet.

Even in recession period, majority of companies are still investing in social media for marketing which provides an insight in to the importance of social media.

Every company therefore should have proper social media policy for their company and employees so that it would not affect the brand image and also their publicity to Social Media.

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There was an article which was recently published in Digital Media Wire which provides information that majority of U.S companies ban social media sites at work. The stats reveal that only 10% of all companies use social communities for full use and 54% of them restrict employees to access social networking sites during work.

But thus banning social media sites at work can stop employees to use social media sites? And what exactly is gained from banning these social media sites?

Analytics say that there are more losses than profits in banning social media sites. There should be proper social media policy that should be established by companies which help them improve their company brand image in social media.

According study conducted regarding investment of companies in social media, there were stunning reports that 94% of companies are investing in social media and online communities. So if they are investing money to improve their brand image in social communities, why are the resources wasted by banning them in companies for employees.

Making these social media available for their employees improves their stand in these social communities and also helps in decreasing their investments in these social communities. A proper approach for these through social media policies help with their ROI.

Social media policies should be effectively placed so that employees don’t disclose any important announcements that could damage company reputation.

Some companies do claim that their reputation is tarnished by their employee’s social media activities. So by deploying proper social media policies companies can gain good reputation and also improve brand image in social media sites like LinkedIn, Twitter, and MySpace etc.

For more information related to social media policies, visit the links given below.
Report Regarding majority U.S firms banning social media sites at work
Report of social networking policy implementation in companies.

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No Fan Page? Your Competitor Appreciate This

Some month ago there has been information that the major search engines like Google, Yahoo and Bing will ad search results from social media.

If you are actually engaged in social media like Facebook, Twitter, Blogs and News Websites you have increased your chances to get found through the search engines and suddenly appear in front of your potential customer.

Google launched their real time search in December 2009 and is providing real time information from Twitter, Yahoo Answers, Blogs, News Websites, and further important and trending sources. Google also added MySpace Updates and Facebook and Facebook Pages. Google rival Bing includes public Facebook profiles, which Google does not actually.

Download the FREE PDF How To Add A Facebook Fan Page

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Conclusion: If you are in social media, you can be directly in front of your potential customer. If not, a competitor will appreciate your hesitation.

Watch the video how to set up a Facebook Fan Page.


Do you have a Facebook Account? Than go for it and register one, now! And if you have no Fan Page actually than set up one.

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3 Social Media Advantages For Your Business

facebook social media, Get found in social media, inbound marketing, internet marketing, linkedin, social media marketing, twitter for marketingSocial media networking sites are active websites which has millions of users all over the world. It is acting as a platform to build relationships with people all around the world. Hence business enterprises started making use of this social media networking sites as one of their strategy of marketing their products with an objective to turn down the users as customers for their products .

What do you get from social media?

You generally get more number of links, traffic to your website and hence there is a chance of visitors converting to your customers. By the number of quality links you develop in your site, you get a chance of improving the search rankings of your site as well.

Likely, the 3 main advantages of social media for your Business are:

1. Rapid growth of using Social media networks by the users now made available in mobiles also:
Because of the rapid growth of the social media networks all over the world and with the increase of millions of users every day now the business organization observed the need to attract their customers. They made it as feature of mobile in order to attract the customer’s thus increasing number of users for their networks.

1.1. Now the companies are allowing social media networking sites as refreshment session for their employees:
In earlier days, most of the organizations used to block the social media networking sites because they thought that it might divert the minds of their employees. But now they are allowing them as a part of refreshment session for their employees.

2. Business Networks Surge as Economic Crisis Continues

As the social media networks comprises of millions of users working in different areas and usually the unemployed people make use of these networking sites in getting a job or work by building a good relationship with the people of these sites. Business organizations make use of these sites by announcing discounts, free gifts for the users of the social media as a part of their advertising and marketing campaigns.

3. People are making use of social media while purchasing products to know the opinion

Now public are also making use of this social media to collect the information regarding the products and services of the organization when they are about to make any purchases. Hence now the organizations are also listening and observing the people and reacting quickly to their queries and problems in order to maintain good image in the global market and also to bring new customers for their products.

Hence, there are many advantages for business organizations from the social media networking sites and it is also low investment promotional strategy for their products. These social media sites allow business to be exposed to millions of users all over the world and a business organizations can be successful in its this marketing strategy when it utilizes these sites up to optimum level.

You can find more advantages of social media from the below links:
Seattle  Business Journal
Social Media Marketing As Advantage For Your Business

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6 Points To Measure Social Media ROI

facebook social media, Flickr, Get found in social media, inbound marketing, linkedin, ROI, social media marketing, social media strategy, social networks, twitter for marketingBusiness organizations invest their resources in social media networking sites for attracting new customers towards their products.

They use different methods for attracting customers from social media networking sites like announcing various discounts, gifts etc, which works as an efficient strategy in social media networking. So it is necessary for organization to measure ROI from social media.

Necessary to find out Return on Investment:

Business organizations should remember to calculate the ROI which is nothing but return on investment while in the process of following some marketing strategies to analyze whether it is bringing profit or loss for their organizations.

Hence, even though social media networking is free and gaining popularity, it also includes involvement of resources of the organizations which include time, human, financial, marketing etc in to it. Hence it is necessary to measure the return on investment while investing the most important resources like time and finance.

6 Points to Measure Social Media ROI:

1. Investment bringing Profit or loss:
Though social media networking is free and easy, it costs for the organization as it involves time, money, men, machine etc. Hence one should analyze the return on investment for their organizations. Here is the simple way to calculate the return on investment.

Return on investment = Total profit – Investment
____________________ = Number of times on your investment

Total investment

2. Making list of customers:
It is necessary to make a list of customers to find out which marketing campaign attracted that customer towards their products. In short, what made the customer to purchase their products is the main concern here.

3. Make sure which marketing campaigns are bringing profit:
Inbound and Outbound marketing are the two sources for marketing any product. Online activities come under inbound marketing whereas outbound marketing relates to advertising through print and electronic media etc. Hence it is essential to make sure that which is making more profit for their organizations.

4. Track the list of new customers by preparing lists:
Preparing a list of new customers for the products purchased through these social networking campaigns will show results whether they are bringing new customers to their products so that it can be analyzed to maintain their online activities more efficiently.

5. Exposure to new products and expand business:
If the social media networking brings profits you can make a list of customers of your products, to analyze which type of products are attracting more customers , which age group are purchasing etc. This data will be helpful in introducing products with better quality and more features and also introducing new products.

6. Social media networking as a future investment:
Social media networking helps in building relationship with customers and increasing the brand value of the company by exposing to millions of users on the site. Hence one can term social media networking as one of the powerful tools and also acts an future investment by attracting more and more customers for their business.

For more information on social media roi visit the links given below

Social Media roi
Social media roi
Social Media Roi from Dell

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You Got The Power: Use Inbound Marketing And Win

In the past sixty years inbound marketing dominated the business behaviour of companies.

inbound marketing, internet marketing, marketing consultants, online marketing, social media marketing, inblurbs.comOn search for new customers they made TV and radio commercials, mass snail mail, newspaper ads, outbound phone campaigns,  direct selling from door to door and with the upcoming popularity of the internet mass email and spam.

With the upcoming of the internet the behaviour of the consumer started to change as well. The consumers went online to research for new products services and bargains.

The behaviour of searching for services and products online has produced a new kind of consumer focus.

The consumer is not dependent on the old school outbound tactics to tell them if a product is good for them anymore. The today consumer doesn’t want to be disturbed anymore from companies through outbound activities. Call blocking and commercial filters for TV are some indicators for this.

The rise of social networks made this behaviour much stronger. The today consumers don’t depend on marketing outbound messages anymore. During the past years they build their own Advertising – SPAM filter and do not react anymore to the outbound strategies from the past.

Today they ask friends from social networks, people who they know and trust, about product and service recommendation and today they have such a tremendous set of tools to sort out the companies with a poor product and customer care from the one who listen and communicate with them.

In these times where nobody can hide anymore, and even if a company try to hide they will loose! Today trust and communication is important more than a fancy commercial and big marketing budget.

Today the time has come where brain is more powerful than marketing budgets to gain respect, trust, and credibility and to do business.

Watch this video below to learn more.

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