Get Found Online – Page 9 – inBlurbs Inbound Marketing Agency

April 20, 2011March 24, 2014

How to Get Over “Bloggers’ Block”

Rather than being an unfortunate illness that befalls those who share their thoughts online, “Bloggers Block” is the blogging version of writer’s block, and it happens to us all.

Whether you write a blog for a business, a hobby or just for recreation, chances are that you will have had that moment when you pull up the chair to the computer and end up just staring at a blank screen for hours on end.

When you’re paid to blog for a business and the traffic your blog brings is vital for bringing in leads, blaming writer’s block may not be met with a great deal of enthusiasm from those above, so what should you do if you find yourself struck with a writer’s worst nightmare?

Calm Down!

One of the worst things you can do when you are struggling for inspiration is get yourself worked up. It can be immensely frustrating when you are struggling for words and it is only made worse when you can feel the boss’s eyes burrowing in to the back of your head.

If at the start of the day the words just aren’t flowing, take a walk around the office, go on a coffee run or just go for some air for five minutes. You will often find that your inspiration is more likely to come when you aren’t trying to force it.

No joy? Then try…

Reading the News

News is everywhere. It is available 24 hours a day and you can find out what’s going on in every corner of the planet. If your brain isn’t giving you the answers you are looking for then the news websites might!

Somewhere, something will being going on that you can relate back to your business or interest. Whether it’s economic news, industry gossip or just something that you can draw parallels to in your arena, it is all fair game for blogging on.

By flicking through some of my own old blogs you will see posts that centre around football, the economy and any number of seemingly unrelated news stories that my inspiration starved brain has managed to make relevant, so if you’re still finding things tough, hit the various news websites and try your luck there. Make it good enough and you can even reshape it into a press release, giving your blog/company’s view on the news stories of the day. It might just give you some visibility and a few extra juicy links.

Ok Alan, it’s now half past 12, I’ve been staring at the screen for 3 and a half hours and my boss’s looks are turning into glares! The walk didn’t help and I spent an hour reading about celebrities on the news websites, now what?!

If all else fails, you can always try….

Write About Your Writer’s Block!

I know, it sounds a bit lame but it can really help to get the juices flowing. If all that is going through your mind is how you can’t think of anything to write, then write about it! It might turn into something that you can host on your blog or it could start the processes working in your mind so that you can come up with something better. Either way, it is a great way of jump starting your brain, and more importantly letting your boss see that you are doing some work!

So what can you take away from this blog? Well the key things to remember are;

Don’t Panic – Pressure is the writer’s worst enemy so if you feel yourself getting tense, do something to relieve the tension.

Seek Inspiration Elsewhere – You are only an internet connection away from a whole world of inspiration, just make sure it doesn’t turn in to another distraction!

Write About Your Writer’s Block – It’s happening, it’s all you can think about and it is taking over your day, so just write about the thoughts that are going through your head! It might not be something you can end up using but it could be just what you need to get the creative juices flowing. Do it well enough and you could even end up using it as a guest blog….

There’s plenty you can do to break the curse of bloggers block, so don’t let it ruin your day and see how many different ways there are to find a little creative inspiration.

How do you get over boggers’ block? I am looking forward to your comments below!

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About the author:

Alan Grainger is an in-house B2B web marketer and manages the SEO for The Corporate Gifts Company, a leading UK specialist in the business gifts sector. He writes articles exploring the issues faced by the B2B web marketer, giving an “in the trenches” view from an in-house SEO department.

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April 15, 2011March 24, 2014

How Can the Social Revolution Help the B2B Search Marketer?

SEO is dead, long live social! It seems that any Google algorithm change or advance by one of the social networks will breed a hundred articles along the lines of that headline, but those of us who understand a bit more about web marketing know that all things need to be considered in moderation.

There’s no doubting the fact that social networks are playing more of an important role in the way the web works, with people using Facebook to track down local suppliers and Google admitting that it now uses social factors when compiling its rankings.

There’s also set to be more integration between the search engines and your social networks, with Google displaying websites that your Facebook Friends have recommended in its SERPS.

Google have even gone so far as to develop their own social signal, +1, which will enable people to show which websites they like by clicking a button, much in the same way the Facebook “Like” button works.

It is this cross platform integration that is causing the most excitement at the moment, with web marketers predicting it will change the entire way in which people find websites on the internet. But before we get too carried away, it is important to consider who this won’t effect, as well as who it will.

Cross Platform Integration

Us internet marketers are a pretty switched on bunch. We’re always signed into Google, our Facebook profiles are always open and we could Tweet from the North Pole if we chose to.

So when you see results pages in Google with which of your Friends has tweeted about a certain website or who has “Liked” a particular company it’s pretty easy to get excited about a new way of searching.

But stop for a second. Just because as a search marketer you are always signed into Facebook and Google at the same time and you always have your accounts active, does the average searcher?

Just because it is possible to integrate information between different platforms, it is still a massive leap between this capability and everyone on the web being able to see it. Some people don’t have a Facebook or Twitter account. Some people don’t have a Google account.

Some people search Google without being signed in to Facebook at all. Personalised search of this kind depends on many variables being in place at once for it to work and the more variables there are, the less take-up a particular service will have.

What About B2B?

B2B web marketers should get a lot less excited by every announcement coming out of Silicon Valley. Google integrations with social media platforms are a great idea in theory, but unlike the wonderful world of web marketing, your average office worker is more likely to receive a disciplinary than see your company displayed in the SERPS by being logged in to Facebook at work.

Big companies have measures in place to stop employees from straying off topic when browsing the web, and to the average business owner, Facebook is well and truly off topic! The image of Facebook as a place to go to chat to your friends and spy on lovers past is too engrained for it to be allowed at work, no matter how relevant your searches might be because of it.

If you are a B2B marketer and office workers are your target, it might be a while before you need to worry about social media integration interfering with the SERPs in your niche.

This isn’t to say that it’s not important to have a social media presence, it still is. Social media can be a fantastic resource to find people who are interested in your niche and provide a great way to interact with customers who are interested in your services.

The integration between the social networks and the search engines is still in its infancy, as are social factors being used as a ranking factor, but this can be expected to grow in time as Google seems to be finally embracing Facebook and Twitter.

What is important to bear in mind however is to treat each announcement from Silicon Valley on its own merits and apply every change that will affect your niche as you see fit. Jumping on every bandwagon will simply be a waste of time and resources, so before you get excited about the next big announcement, make sure that it is actually applicable to you, and more importantly, your target audience.

How does social media helps your B2B search? I am looking forward to your comments below!

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Social Revolution Help the B2B Search Marketer

April 14, 2011October 8, 2011

Fill up your sales funnel in 8 practical steps

To get enough leads can be a challenging task. To get the right leads and a good conversion rate becomes harder.

But wait there are eight smart ways to fill your sales funnel with leads.

At first you need to get found. Means you need to attract the right people to your offer. This ensures an increase of your conversion rate.

PPC PayPer Click Marketing

The quickest way, which works immediately, is PayPer Click marketing. To do PPC you can use Google AdWords, Bing, LinkedIn and Facebook. This depends of your buyer persona and where you gone to reach them the best way.

Landing Pages

To generate leads you need effective landing pages with compelling offers and call to action to funnel your prospects to leads.

Corporate Blog

Content creation is the best way to get attention and to attract your buyer personas inbound to your offers. Businesses that blog get up to 55% more website visitors, 97% more inbound links and get 434% more indexed pages in search engines.

Record Videos

You can do videos of your products and your services and upload them to Youtube and other video sharing websites. You could record videos about the most asked questions of your customers. For example: How your products are packaged, what kind of payment methods you prefer, your shipping options and delivery times.

Upload documents to sharing sites

To upload your documents to document sharing sites like Slideshare.net, Issuu.com, DocStoc.com and Scribd.com is a great way to publish share worthy content online. Those sites have a lot of visitors which use them to research about products, services, companies and further information.

Upload photos to sharing sites

Product photos on your website are great, but they can be more worth on Flickr.com, where thousands of people can discover them very quick. On Flickr.com you can also upload video and info graphics. All are great way to get attention and to drive those people to your landing pages.

Engage in social media

Establish your outposts in social media like Twitter, LinkedIn, Facebook and related forums. Go through the friends and followers of your competition and invite them to your networks. So you will build a large following quickly.

Connect your Blog with Social Media

To ensure a seamless distribution of your content, bog and video, you should connect your blog to your social media networks. Twitter, LinkedIn and Facebook offer ways to do that very easily. So every time you publish a blog article it will be distributed automatically to your social media networks where your friends and followers can also see it and visit your website for more information.

All those steps above are very easy to implement and work for you as you sleep. You only have to keep your information’s above updated and to take advantage of them and you will generate lads to do business with and to increase your revenue.

How do you manage your lead generation to fill up your sales funnel? I am looking forward to your comments below!

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April 13, 2011October 8, 2011

How to combine SEO and social media to generate web leads

When businesses research for research for lead generation opportunities then they are often directed to social media.

Social media is often sold as the only way to sustain and to generate business leads.

But nobody tell those businesses that social media is only one piece of the puzzle.

To attract future customers to a business it needs a little bit more than a facebook page or a Twitter account.

It needs interesting, helpful, remarkable and share worthy content. To get this kind of content businesses need to understand their audience in full.

This is best achieved by taking the effort to research the different buyer personas which are interested in the products and services of a company.

Such a research shows that those future customers are, where they are around on the internet, which kind of solutions they are looking to solve their specific problems and some more.

When a business has done this kind of buyer persona analysis, then they know how and where to approach the right future customer.

With this buyer persona analysis businesses become able to produce SEO ready content which attracts their buyer personas and publish and distribute this content on social media as well.

Search engines do index social media content, and when a business is distributing their content in social media, the chances are good that there content appears in the next search results on Google on the first page. Social media is also called the NEW SEO!

To gain profit from content creation and distribution there should be effective lead capture – landing pages with compelling offers and clear call to action be in place to convert those prospects to leads.

Now when they are leads they should be nurtured to make paying customers out of them during the time.

It is clear that social media is an important part of the puzzle, but only one part. To get the right picture on the end of the day businesses need to use the whole above mentioned tools. This ensures a social media profit on the end of the day.

The best strategy to get all of this done with a positive result is inbound marketing. Inbound marketing has proven that it offers an up 62% lower cost per lead than traditional advertising.

How do you manage your content creation to increase your lead rate? I am looking forward to your comments below!

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April 12, 2011October 8, 2011

Triple leads, double conversions with revamped web content

To get found and to get leads you need to have a website and structure made this way that your website becomes a “magnet like marketing hub” which pulls your visitors in and acts like a funnel for leads.

The most effective way to attract interested visitors is to publish interesting content through a corporate blog, social media sites like Twitter, Facebook and LinkedIn.

The more interesting and remarkable your published content is, the more it will be viewed and shared, which also increases your visibility. Also you need to do SEO for your content and include long tail keywords to take advantage of these niche keywords.

Studies show that companies who blog and publish their content through social media, get up to 55% more website traffic.

There is a strict correlation between published blog articles, Backlinks and traffic. Businesses which have 500+ blog articles published have a massive increase in traffic and Backlinks.

Also the published content can be reworked and re-published in document sharing sites like slideshare.net. Here you can reach additional audience and attract them to your website or blog.

The more you publish the more people you will reach. Be creative by finding new ways to publish your content. Build as many outposts online as you can. Each article, blog comment and guest post is an additional chance to get found and to get leads!

Here are some potential outposts for you:

To get further creative ways to publish content online, just look what and how other industries do content publishing.

Your content is a trust builder and shows your competencies and build credibility with your audience. So your web content becomes your most valuable asset to triple leads and double conversions.

How do you pln to revamp your web content to increase your lead rate? I am looking forward to your comments below!

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April 8, 2011October 8, 2011

Increase revenue with a smart marketing and sales process

How long does it take until your business responds to a customer requests? Do you need one hour, three hours or do you need more time to respond to a customer requests?

A MIT study shows that companies who respond first to a customer requests have a 78% higher chance to win the deal!

Now you should check your response request process and improve it to respond immediately.

When do your sales reps contact the lead? In the beginning, when the leads signs up for more info? Or do you wait for three days until your lead has studied the info he has got from you, or do you wait until your leads calls you?

A FOCUS study shows that the most customers prefer to engage with a sales rep in the last third of the buying process.

Now you should check in which stage of the buying process your sales reps do contact the leads and change this to the last third of the buying process.

How long does it take until your leads become paying customers? One month, three months or six months or longer? How is the percentage rate of leads to customers for your business?

A Mac Macintosh survey shows that leads buy a product or service they have inquired about six months ago! The other 67% still intend to purchase but where still not ready.

Be patient with your leads and bring them into an effective lead nurturing process by providing valuable information and call to action, but no sales pitches!

How do you manage your incoming leads? Do lead them to an effective lead nurturing process to gain the most out of them by them time? What kind of information do you provide to your leads? Do communicate with your leads during the lead nurturing process or do you pitch them?

A Demand GenReport study shows that lead nurturing is producing a 20% increase of sales opportunities versus not-nurtured leads.

Setup an effective lead nurturing process to get the most results out of your inbound marketing efforts. Deliver remarkable and helpful content. Include call to action but avoid sales pitches or direct product offer. Do you lead nurturing emails more like a publication than like a sales letter?

How do you mange your marketing and sales process to increase lead to customer rate? I am looking forward to your comments below!

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April 7, 2011October 8, 2011

What’s the best way to sell with social media?

It’s very simple: The best way to sell with social media is NOT to sell! Think different!

Why does a customer buy? A customer buys when he trusts you and your business and when he is sure you understand his needs.

There we are. You only can sell to somebody who trusts you.

How to gain trust? Not through sales pitches in social media that’s for sure!

You can gain the trust and credibility of your audience when you are a helpful source and they get the feeling you want to educate them and to solve their problems.

You can gain trust and credibility when you engage with your audience by publishing helpful and share worthy content online.

To better understand this process you should also read Chris Brogans’ and Julian Smiths’ book “Trust Agents”. They describe how and why it is important to earn the trust of your audience before you make an offer.

In simple words: Be there before the sale!

The best way to move from content publishing in social media to real revenue is to convert interested visitors to leads and to paying customers by a lead nurturing process which also consist of the distribution of valuable content and NOT sales pitches!

When you engage in social media and your only goal is to sell as quickly as you can, than you miss some important and more powerful benefits which social media has offer to your business.

With the help of social media you can build brand awareness and loyalty. Brand awareness and loyalty lasts longer than dump sales pitches! Think about it!

To get people engaged you need to educate and to entertain them. The more you are able to engage your audience, the more attractive you will become and the more leads and business you will get out of social media.

Your social media profit depends mostly of your creativity, communication skills and the ability to try out new ways.

How do you do yoursociel media marketing? I am looking forward to your comments below!

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March 28, 2011October 8, 2011

6 Smart ways for local inbound marketing for restaurants

Restaurants are mostly dependent on local clients. As any other business it is important for them to get found and to get visited in the second step.

How can local internet marketing help to increase customers and revenue for restaurant?

When people research for products and services they go online first. No matter if they research for local products and services. They go to Google search to find them!

So you need to get found on Google to get more business!

Below are strategies to increase your online presence to grow your chances to get found first when people are looking for a restaurant in your city.

1. Video

A great way for a restaurant to build trust is to ask satisfied guests to leave a short video testimonial about the restaurant. Produce video, upload it to YouTube and Facebook distribute it through social media and embed it in your website and bog.

It is not necessary to spend a huge amount of money to produce high quality videos for brand building. Moreover professionally produced videos are not effective as crowd sourced videos are. It is more efficient to buy flip cams and let the employee’s record videos of the daily doings.

Those videos are more credible, show a human side of a company and build the business brand on a more personal and remarkable way.

Your video content is indexed from search engines and makes you get better found from your target audience. Each video is an additional chance to get found!

2. Corporate Blog

Another way is to do a corporate blog and to communicate with guests and potential new guest in an open and friendly manor. A corporate blog offers the opportunity for a restaurant to show their expertise and get direct feedback from the target audience, learn about the needs of the audience and improve offer and services.

A corporate blog builds trust and credibility. Your blog content is indexed from search engines and makes you get better found from your target audience. Each article is an additional chance to get found!

3. Social Media

Social media as LinkedIn, Twitter and Facebook are great for restaurants to get in touch with their local audience. Have a friendly conversation with your guests and potential new guest, start and promote events, let your satisfied guests talk about you.

Use also the paid marketing options of those networks to reach more of your target audience.

4. Local online directories
Local internet marketing is a great way to get in front of your target audience. Research your local online directories and get listed there. Local directory listings, GOOGLE’s: shopping, places, recipes and Google AdWords.

Research for local restaurant and hospitality industry related bloggers and get in touch with them. Build a local network to expand your reach.

5. Coupons
Platforms as Groupon and Yelp are great way to reach people who did not know you before and lead them to your business.

6. Joint ventures
Do joint ventures with other local businesses, which are related to your restaurant business but no competition!

All of those ways above make you more visible for your target audience! The more you publish, the more your chances increase to get found and to get more business.

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March 24, 2011October 8, 2011

How marketing consultants can help you increase web traffic

Marketing consultants play a crucial role in analyzing your business, identified new sources of traffic and decreasing your marketing costs.

Not only marketing budgets, they help in finding new customers for your business and also increasing targeted web traffic.

Marketing Consultants show their expertise in implementing various strategies like advertising, email marketing, social media marketing and search engine optimization.

They analyze your business by tracking visitors, using latest blog tools, providing the list of targeted customers for your products, finding new customers etc. This article brings you the advantages in taking advice from an expert marketing consultant.

Advantages of hiring an expert marketing consultant
Marketing consultants are people who have rich experience in various niches and have idea of latest marketing strategies online.

Some of the advantages of hiring an expert marketing consultant are given below:

Marketing Consultants are experts
Getting an expert advice is always beneficial especially when you are not aware of how exactly you can optimize your marketing strategies and increase targeted web traffic. As marketing consultants have relevant expertise, they provide you with an expert opinion about marketing strategy.

Helps in improving your marketing strategies
Marketing strategies if not utilized properly may result in losing huge amount of budgets. To utilize marketing budgets efficiently for your business, it is always advised to take an expert opinion

Helps in introducing new tools
Marketing experts helps in providing you information about latest tools in the market which may help you generate quality leads. These tools help in analyzing your web traffic and where is the potential base for your business and helps in targeting that potential base.

Decrease unwanted budgets and plan a effective marketing plan
An effective marketing plan helps in decreasing budgets predominantly. Marketing consultants provides expert advices in bringing new marketing ideas and promotions which can helps in improving targeted web traffic.

Use latest marketing strategies to target large customer base
Marketing consultants helps in reaching to some of the large customer bases which helps in increasing business leads. You can get to know about the latest social media marketing tools which can boost your search engine rankings and also helps in search engine marketing.

Thus marketing consultants helps you in finding new business leads for your firm and thereby helping your business improve and earn profits.

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March 23, 2011October 8, 2011

Get targeted web traffic for small business marketing

Internet has become a platform for business entrepreneurs to find their customers from all over the World.

Likely competition also increased predominantly which is the reason for different marketing strategies coming into picture.

To overcome the competition, businesses look for targeted web traffic for their business online.

This article describes some simple tips to get targeted web traffic for small business marketing.

Top Resources for targeted web traffic
Generally, small business owners usually try to increase their web traffic to reach their targeted customers as a part of their marketing strategy.

Keeping in view of their small business and available resources, they look for optimized marketing strategies for their business.

They increase their web traffic by following various strategies which are affordable and easy for the small business firms.

Inbound marketing
Inbound marketing is nothing but getting found by the customer easily in the search engines, social media networking sites etc. when he or she searches for a product or a service of your firm.

Here you need an optimized website with good informative content with keywords.

Search Engines
Search engines generally brings targeted traffic for sure but you need to submit your site map in these search engines and should regularly post informative content in your website by tagging with good keywords.

Search engines usually grade the websites with their own rankings.

So search engine rankings help in finding your website in the starting pages of the search engines.

Social media networking sites
Major social media networks such as Twitter, Facebook and LinkedIn are places where you can find different people from different countries at one place.

You can increase your targeted web traffic by attracting these people to visit your website.

As a result you can find new customers for your products or services as well as increase your web traffic.

But this strategy will be successful for your firm when you make a friendly relationship with this people rather than doing direct business.

Marketing consulting services
Depending upon the need and available financial resources of your firm you can opt for marketing consulting services in order to increase your web traffic in your website.

There are various marketing consulting firms which offer services for small firms with various packages which help in marketing of your small firm on Internet and can also take help in finding your customers through these consultancy’s .

Hence, these inbound marketing, social media strategies, search engines etc can bring targeted web traffic and can help you in finding your customers easily but for this you need to maintain a corporate blog and an optimized website.

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