content marketing | inBlurbs Inbound Marketing Agency

September 18, 2012

Do You Want to Control Your Traffic and Lead Generation?

The traffic to your offers online decides about the value and the volume of your business leads.

Are you in control of your traffic and the volume of your business leads? Do you think you can be in control of your business leads and revenue?

I have a message for you: You can be in control of your business leads and revenue!

There is a way how you can increase qualified traffic, business leads and revenue. Content marketing!

Content marketing has become a powerful way to engage customer’s right where they stand.

To share published content in social media is not enough. Content creation and content marketing as a holistic strategy must be performed on regular basis to gain measurable and profitable results on the long term.

Businesses brand them self by creating and publishing original content. Businesses that create and publish remarkable content on the web and in social media:

• Establish thought leadership
• Elevate brand visibility and buzz
• Boosts SEO

Content marketing improves the search engine rank and the content has more chances to get shared on social networks, which also improves brand reach and direct more future customers to landing pages where they can convert to qualified leads.

By generating interesting and remarkable content other blogs, news sites will link to the businesses website and blog which increases the Page Rank and improves the search engine visibility.

Companies utilizing content marketing strategy report an up to 2,000% lift in blog traffic and 40% boost in revenue.

Infographic: The Anatomy of Content Marketing

The best way for businesses to start with content marketing is blogging!

Companies who operate a corporate blog on frequent base get up to:

• 55% more Traffic than companies who do not blog
• 97% more Inbound Links than companies who do not blog
• 434% more indexed pages in search engines than companies who do not blog
• 25x times more business leads than companies who do not blog

August 29, 2012March 24, 2014

Tips for New Content Marketers – an Interview with Joe Chernov

Recently, we posted a video with Eloqua’s Joe Chernov that discussed the various ways marketers miss the mark with content marketer.

As a follow-up to that, the folks at CRMSoftware.TV sent over another interview where Joe offers some advice to those just getting started with content marketing

You’ll have to watch the video to learn all of his tips, but we’ve highlighted our three favorites below.

— Develop “buzzword-free” writing skills. At the risk of offending the PR crowd, it is important for content marketers to know how to write in a non-PR way. What that means is ditching the buzzwords and using language that people can understand and ultimately connect to. This is an area where new graduates have a leg up. Their language hasn’t been corrupted by industry jargon, so they are more inclined to communicate ideas in a more straightforward way.

— Display good business judgement. Many young marketers pride themselves on their web savvy. They are on Twitter, Facebook, Tumblr, Google+ and myriad other online networks. However, it is important to remember that your activity on those networks is a reflection of you as a professional. Joe suggests that you approach your activity with this mindset: “If Google is your resume, what does that say about you?”

— Keep it brief. An oft heard phrase is, “Brevity is the art of lingerie,” but it’s also the art of content. Joe addressed this somewhat in the last video, but it begs being mentioned again – keep it short and sweet! Just because you use 100 words to explain something doesn’t mean you should. It’s far more impressive to do it in 10. Content marketers should keep this in mind when creating content, remembering that today’s buyer consumes information at a much more rapid pace and doesn’t have time (or patience) to sit through a 10 page whitepaper.

For the rest of the tips, check out the video below.

Lauren joined Software Advice in 2010 as the CRM Market Manager. Currently, she is the Producer and Content Manager for CRMSoftware.TV, a new site designed to be like Hulu for CRM Software. She writes about various topics related to CRM software, and often reports live from major industry events. She has particular interest in marketing automation and social CRM, and her work has been featured in Forbes and The New York Times. When she isn’t covering the software industry, you can find her running at Town Lake with her dog, Sophie, and singing at local Austin venues. She is a graduate of the University of Texas with a bachelor’s degree in journalism.

Get in touch with Lauren:

August 8, 2012March 24, 2014

The Keys to An Effective Content Strategy – an Interview with Joe Chernov

We are marketing in an age where content is king. As a result, more and more companies and marketing teams are increasing their content marketing efforts. But, not all content was created equal. How can you discover which content is going to convert the best? And what steps should you take to develop an effective content marketing strategy.

In this video, CRMSoftware.TV‘s Lauren Carlson sits down with content marketing guru Joe Chernov of Eloqua to discuss where some marketers are falling short when it comes to content.

They also highlight several tips for marketers who want to up their content game by creating a powerful and effective strategy.

Check out their discussion in the video below.

Get in touch with Lauren:

August 7, 2012August 7, 2012

How to Increase Backlinks and Customer Loyalty through Content Marketing

To get found online when future customers are looking for products and services is one of the major challenges businesses are facing today.

Millions of businesses competing for paying customers and it have become a difficult task for most of them to stand out of the crowd and to make future customers aware about their offers.

Businesses need to understand that future customers B2B and B2C primarily do not go online to buy something. First they go online for research. They research for products and services and if they found something of interest they research about information about the company. They ask friends, family and their social networks for recommendations and if they know the company the have recently found.

Did you asked yourself what future customers will find when they research your industry for products and services you also have to offer, will they find you or your competitor?

How many people hit your site and how many business leads do generate daily?

Targeted traffic is a result of many tasks which need to be done before you even get the chance to get found by future customers through Google, Yahoo of Bing search.

Actually the best way to increase visibility is content marketing. With content marketing businesses demonstrate thought leadership; prove themselves Trustworthy and Boosts SEO by increase Backlinks to their website.

Remarkable and helpful content is also a great to build customer loyalty. It offers the so called value ad for customers.

The great success of content marketing is the result of giving away valuable information – remarkable content for free to attract people to your business like a magnet.

Companies utilizing content marketing strategy report an up to 2,000% lift in blog traffic and 40% boost in revenue.

This marketing system works 100% for any business!

Content marketing can also work for you to attract new customers to your business like a magnet.

To empower your content marketing start with a corporate blog!

Blogging companies get…

…up to 55% more Traffic
…up to 97% more Inbound Links
…up to 434% more indexed pages in search engines
…up to 25x times more business leads

The next steps of content creation are to craft further buyer persona oriented content like:

– Press releases
– Pictures
– Whitepapers
– How-to’s
– EBooks
– Video

In blurbs buyer personas analysis sheet from inBlurbs

Include a call to action in each of your content pieces. This ensures that the user exactly discovers what to do next.

Each of your content pieces is an outpost of your businesses which increases your visibility and improves trust and directs more future customers to your business.

The more content you publish on the web the more online outposts you get in exchange and your chances to get found increase. Other sites will find your content valuable and link back to it. People will share and comment on your content, which also will increase reach and visibility. You increase Backlinks and customer loyalty through content marketing. As simple as that.

July 11, 2012July 11, 2012

How to empower your Real Time Marketing and PR with Traditional Medias trust

To get the word out about your business, products and your services becomes an increasing challenge in today time.

More and more businesses focus on online marketing, social media marketing and online business lead generation. They all compete for the attention of their target audience.

The buyer also increasingly research for products and services on the web and in social media. He asks his network contacts, business partner, family and friends for their opinion and for recommendation about products, services and brands.

The development of mobile devices like smart phones, tablet pc and mobile apps give them all the power to research and to buy on the fly.

This is valid for business to consumer (b2c) and for business to business (b2b) related industries. Nobody can escape this buyer centric market when he wants to stay successful in the future.

But to make a person aware of your products and services they need to find you. You need to be there when and where they are looking. How to do that?

A great way to catch a customer attention is by publishing great content. Each piece of content is an outpost of your business on the web and can help to find you when your audience is looking in social media and on search engines.

Content creation is the most successful strategy to attract the right buyer persona to your offers.

As content creation is the most successful strategy to attract the right buyer persona it is increasingly used and the quality and competition for good content is growing.

The only thing what can help businesses to set them self apart from their competition is to be and stay creative.

A recent research from Triton Digital found out that the most people still trust more Traditional Media like TV, Radio and newspaper than news and information from the internet and social media.

So it looks like that social media is obviously not the #1 news machine. What to do now?

A great way to show creativity in content marketing is to do Real Time Marketing and PR by Newsjacking.

Newsjacking is the process by which you inject your ideas or angles into breaking news, in real-time, in order to generate media coverage for yourself or your business. – David Meerman Scott

Regarding to David Meerman Scott the bestselling author the rules have changed. The traditional PR model—sticking closely to a preset script and campaign timeline—no longer works the way it used to. Public discourse now moves so fast and so dynamically that all it takes is a single afternoon to blast the wheels off someone’s laboriously crafted narrative.

And here we are!

I will not describe here how exactly to do Newsjacking. For this you should buy David Meerman Scott great book to learn the exact tasks.

But I will try to give you a small idea how Newsjacking can work for your business.

When you go through the daily media, like news on TV, radio, newspaper social media updates on Facebook, Twitter, etc. do you see sometimes news which grab your attention because they relate to your industry in any way?

We learned that still most people trust traditional media. How would it be to get piggyback on breaking news and profit from the public excitement and the life of a news story to increase your businesses reach and awareness with future customers? 😉

So by using the reach and the trust of traditional media you can reach far more people with your message than before. But you need to be very quick!

There is no question Newsjacking is the most creative and one of the most effective ways to get attention, and the best on it, anybody can do it!

June 20, 2012June 22, 2012

Beware of DocStoc or the Reason why Slideshare is the Market Leader

As many marketers and businesses I use Slideshare, DocStoc and other document hosting sites to upload content to make it available to different audiences.

For a couple of years now I used DocStoc to upload more than hundred documents for the reason of content marketing which in exchange brought me a small amount of interested visitors to our website and blog.

Today I went again to upload information to several document hosting sites and also on DocStoc. After I have done my upload successfully I discovered that only thirty documents are visible in my documents library.

I try to research what happen with the other documents which I have uploaded in the past years. Because all documents uploaded on other document hosting sites are still there, visible and deliver targeted traffic to our blog and website.

I was not able to find my remain articles so I decided to send an support request to DocStoc to clear what happen with my document where I have put time and effort to produce ant to upload to DocStoc.

Here is the email I have sent to DocStoc:

Several hours later I received a response mail from DocStoc:

Yes, you read it right. By the way you are able to read, obviously “Jane” from DocStoc was not…

DocStoc deleted my account!

Nobody asked them to do so. “Jane” from DocStoc didn’t answer my support request but deleted my work.

When I started out with document hosting sites, my first choice was the market leader Slideshare, which has been acquired from LinkedIn several weeks ago. After some research I discovered further document hosting sites and registered there to spread the inBlurbs content, like whitepapers, articles and press releases.

We use a paid Slideshare account which offers also a lead generation and analytics feature. As I used Slideshare and the other document hosting sites like issuu.com and scribd.com I never discovered any problems.

Marketing Tip: Ensure that sources where you invest time and effort to spread content are reliable to not waste your time.

Did you had the same experiences with DocStoc? Post them here in the comment section below.

——————————————————————————————-

UPDATE 06/22/12: DocStoc Restored my account. Thanks DocStoc.

——————————————————————————————-

June 8, 2012June 8, 2012

How Content Marketing Helps Demonstrate Thought Leadership and Boosts SEO

Content marketing has established as a powerful way to engage customers. An increasing number of B2C and B2B marketer are faced with the challenge to produce and publish buyer persona oriented interesting and remarkable content to attract customers to their products and services.

A seriously executed content marketing strategy can be responsible for 25x times more business leads and boosts your revenue by up to 40%!

In a March 2012 poll of more than 400 US marketers and agencies content curation services provider Curata found that 95% had curated content in some way over the past six months by sharing a link, blog post or other content type with their target audience.

Curata results also showed that 85% of those marketers focus their main objective of content creation to establishing a thought leadership, 80% of those marketer see also brand building and buzz as a goal of their content creation strategy.

Main content marketing objectives of marketers are:

• Establish thought leadership
• Elevate brand visibility and buzz
• Boost SEO

One of the most difficulties when doing content creation is the time investment. About 70% of marketers say they did not have enough time to devote to the process of content creation and content marketing. Also the marketers stated that is difficult for them to create original content to share with their audience.

Main content marketing challenges of marketers are:

• Creating original content
• Having the time to do it
• Finding high quality content
• Allocate staff to do it
• Difficulty to measuring results
• Securing senior level buy-in
• Understanding how it fits in overall marketing strategy

The most popular channel to share content is social media. About 76% of marketers say they used a social network as the main channel for content distribution.

Only those activities performed on a regular basis pave the way to get found online by an increasing number of future customers and keeping them coming back to company offers and information.

Infographic: The Rise of Content Marketing

Companies utilizing content marketing strategy report an up to 2,000% lift in blog traffic and 40% boost in revenue.

How to jumpstart your content marketing?

The easiest way to jumpstart your content marketing is to start a corporate blog. Blogging has great advantages and here are the most important:

1. Blogging companies get up to 55% more Traffic
2. Blogging companies get up to 97% more Inbound Links
3. Blogging companies get up to 434% more indexed pages in search engines
4. Blogging companies get up to 25x times more business leads

June 6, 2012June 6, 2012

How to grow your revenue through Social Customer Support

A recent survey from Oracle found out that a growing number of customers are reaching out to companies for support through social media sites like Facebook, Twitter, and Yelp and thought their corporate blog.

Those users expect companies to response quickly, in less than a day, to their requests. The quick response and serious reaction to requests or events which happen is an essential part to profit from the communication which breaks out. To wait hours to give comments or answers could cost the essential market and marketing advantage.

But customers do not only contact brands for support requests they also often reach out to them to learn more about new products and services. If a brand is able to publish important product and services related news exclusively to their network first this would help to improve loyalty with their network. This can also result in an improvement of revenue in the long term.

About one third of surveyed customers expect to reach a customer service representative or product expert when they reach out to a brand.

The possible benefits for companies who stick to serious social media communication can be huge. They can build a solid base to build brand advocates who spread the word on their behalf.

One of the most successful ways to start the conversation is to publish interesting content on a blog and spread it to social networks where the target audience is around. Content marketing is the name of this strategy.

Companies which publish remarkable and buyer persona oriented content, means you should talk about topics your customer is interested in rather than abut topics you are interested in, show their expertise and build trust with their audience.

4 Reasons why companies should leverage social media:

• Increase brand awareness
• Humanize B2B companies
• Establish as thought leader
• Connecting with customers and prospects

Social Media has proven to be a great source of targeted high quality leads for B2C and B2B. An increasing number of marketers see lead generation as their greatest online marketing challenge.

Infographic: Social Customer Service

7 Steps how you can you profit from social media?

1. Start a social media presence. Complete your profile there
2. Research for industry related groups and people. Become a member and invite those people to your network
3. Listen to their discussions. If you have something valuable to contribute than do it, otherwise go on listening
4. Start a corporate blog. Write about topics your audience is interested in. Share your blog articles in social media and ask for feedback for your publication
5. Build landing pages and offer exclusive and valuable content for download. So you generate laser target high quality industry related leads
6. Measure your activities
7. Improve your activities and repeat

Social customer support is your great chance to showcase the quality and dedication of your company. Use every request as an opportunity to make a WOW feeling with the person who reaches out to your company.

May 24, 2012May 24, 2012

How Content Marketing Works For You Too To Get Business Leads? Give to Get

The tremendous success of content marketing is the result of giving away valuable information – remarkable content for free to attract people to your business like a magnet.

Companies utilizing content marketing strategy report an up to 2,000% lift in blog traffic and 40% boost in revenue.

This marketing system works 100% for any business!

Video: What you can learn for your Marketing from the Greatful Dead

Infographic: Content Marketing

Here is how content marketing can work for you to attract new customers to your business like a magnet. To empower your content marketing you should start with a corporate blog.

Some facts about the power of blogging: Blogging companies get…

1. …up to 55% more Traffic
2. …up to 97% more Inbound Links
3. …up to 434% more indexed pages in search engines
4. …up to 25x times more business leads

The next steps you should do are to craft further buyer persona oriented content like:

– Press releases
– Pictures
– Whitepapers
– HowTos
– EBooks
– Video

Take care to include a call to action in each of your content pieces. This ensures that the user exactly will discover what to do next.

Each of this these pieces of content are outposts of your business which increase your visibility, brand reach and can direct more future customers to your business.

You should also distribute these pieces of content to social media and sites like y Prweb.com, Flickr.com, Pinterest.com, Slideshare.net and YouTube.com to increase the reach of your message.

Buyer Persona Sheet:

To get the most out of your content creation and marketing efforts you should think of a strategic way to measure and improve your efforts. Inbound marketing is the way to get the most out in business leads and revenue for your business.

Presentation: Inbound Marketing

March 26, 2012

How to Decrease Ad Spending, Increase Lead Count and Conversion

Social media has become the most popular distribution channel, this is no secret. But still the most marketers rely on paid advertising nevertheless they can reach their audience in social media with no paid ads for a faction of the costs.

Advertising industry research firm Advertiser Perceptions found out that:

More than half (59%) of US marketers and agencies planned to increase their social media display ad spending on sites like Facebook in the next 12 months.

The good news is that 62% of marketers say that social media is important to critical for their business. And the bad news is that 59% of them want to buy customer attention instead of earning it by a simultaneously decrease of cost per lead up to 62%.

It is a good approach to be visible where your audience is around. But the way how you are visible is more important than a big ad budget.

Moreover a big ad budget does not mean you will be successful with your lead generation campaign.

The most profitable method to gain customer attention in the long term is to offer something of value for the audience. Information which is remarkable and share worthy.

Smart content marketing has proven to be a great way to create brand awareness and to e most effective to drive traffic to a company website and convert this traffic to leads and customers. The most popular ways of content marketing are blogging, social media and video.

A good way to start a smart dialogue is to ask open questions. To ask the audience about their opinion about the published content will open discussions where a brand get the opportunity to respond in a professional, authentic and human way.

Companies utilizing content marketing strategy report n up to 2,000% lift in blog traffic and 40% boost in revenue.

Publish buyer persona oriented remarkable content. This can be achieved with a corporate blog very quick.

How can your business profit from this?

1. Start a social media presence. Complete your profile there.
2. Research for industry related B2B groups and people. Become a member and invite those people to your network.
3. Listen to their discussions. If you have something valuable to contribute than do it, otherwise go on listening.
4. Start a corporate blog. Write about topics your B2B audience is interested in. Share your blog articles in social media and ask for feedback for your publication.
5. Build landing pages and offer exclusive and valuable content for download. So you generate laser target high quality industry related B2B leads.
6. Measure your activities.
7. Improve your activities and repeat.

This can lower your cost per lead up to 62%, increase your lead conversion up to 55% and boost your revenue the smart way.

Further resources:

To stay up to date, please subscribe to our RSS Feed

Tweet this on Twitter!

Free Report: Get found and get leads the smart way.

downlod the free report here…

March 14, 2012

Get Up to 40% Revenue Boost through Content Marketing

Strategic content marketing has proven as one of the best ways to create brand awareness. Content marketing has proven to be the best and most cost effective way to drive traffic to a company website and convert this traffic to leads and customers.

Companies utilizing content marketing strategy report n up to 2,000% lift in blog traffic and 40% boost in revenue.

The most popular ways of content marketing are blogging, social media and video.

Publish buyer persona oriented remarkable content. This can be achieved with a corporate blog very quick.

Here are some facts about the power of blogging:

1. Blogging companies get up to 55% more Traffic
2. Blogging companies get up to 97% more Inbound Links
3. Blogging companies get up to 434% more indexed pages in search engines
4. Blogging companies get up to 25x times more business leads

In the next stages you should craft buyer persona oriented…

Press releases
Pictures
Whitepapers
EBooks
Video

These pieces of content you can distribute on sites like Prweb.com, Flickr.com, Pinterest.com, Slideshare.net and YouTube.com.

Infographic: The Rise Of Content Marketing

Case Study: Overall Content Marketing Strategy Leads to 2,000% Lift in Blog Traffic, 40% Boost in Revenue

To stay up to date, please subscribe to our RSS Feed

Tweet this on Twitter!

Free report: Get found and get leads the smart way.

Downlod the free report here

December 16, 2011December 16, 2011

Get up to 25 times more business leads with Content Marketing

Content Marketing has become a significant part of online marketing strategy. Content Marketing has proven to be the best and most cost effective way to drive traffic to a company website and convert this traffic to leads and customers.

The most popular ways of Content Marketing are blogging, social media and video. Studies show that 57% of companies which operate a corporate blog get customers through their blogging effort!

4 Reasons to start a corporate blog:

1. Blogging companies get up to 55% more Traffic
2. Blogging companies get up to 97% more Inbound Links
3. Blogging companies get up to 434% more indexed pages in search engines
4. Blogging companies get up to 25x times more business leads

Social Media Marketing has become a powerful tool to spread remarkable content to reach a wide audience.

For companies who engage in social media and show presence in these channels can open wide opportunities to get in touch with their audience. This leads to an increase of credibility and unfiltered feedback of the target audience and can lead to an improvement of products and services.

New studies show that up to 65 percent of today’s consumers expect a brand to listen and to respond on questions, comments and complaints in social media. Studies also show that companies which use social media actively to communicate with their audience are more successful than companies who do not.

7 Reasons to start your social media marketing:

1. Increase customer perception in the marketplace
2. Build long term relationship with customers and partners
3. Can respond to customers in real-time
4. Taylor products and marketing campaigns based on customer preferences
5. React and resolve on negative buzz in real-time
6. Decrease costs of marketing
7. Improved time to market for products and services

Most people think they need to be Steven Spielberg to make a video to put it online to get a positive impact for their business. But this is not true.

You do not need fancy equipment. The only thing you need is a video camera and for the beginning it can be the one from your smart phone.

The most successful video examples come from ordinary people who could not even be considered amateurs. To become successful with your video marketing, with video content, there is only one secret: Just go and do it, do as many video as you can. Publish it and let your audience judge.

6 Reasons to start your video marketing:

1. 200% to 300% more monthly unique visitors
2. 100% longer average time-on-site per visitor
3. 3-minute average time spent on pages with videos
4. 157% increase in search engine traffic
5. 100% increase in unique visitors
6. 63% increase in page views

Infographic: Content Marketing

—What do you think about content marketing? Are you doing one or all three or other content marketing strategies?

Further important resources

To stay up to date, please subscribe to our RSS Feed

Tweet this on Twitter!

Free report: Get found and get leads the smart way.

Downlod the free report here

October 20, 2011October 20, 2011

Effective SEO done very simple with Content Creation like Blogging

Google Panda update favors websites with great and interesting content. Moreover it favors site content which people like and find it share worthy!

In the old days there have been a lot of people known as SEO experts which try to tweak websites to trick out search engines to get a better search ranking.

But these times are over. To only use tricks and fancy software does not bring you in front of your target audience. Your buyer personas will not find you with this kind of old school methods anymore.

Search engines are trying to get the best results for their users. So they are sorting out crappy and worthless sites. Search engines have become very fine tuned to differ good from bad content. And to insert some keywords here and there is not enough anymore.

Inbound marketing which uses Content Creation strategies like Blogging to publish interesting, valuable and share worthy content are on their way to dominate internet marketing and substitute the old SEO tricks.

Content is king! But only the right content for the right buyer persona will get found and attract the right future customer! This means, businesses have to take the effort to learn about their target audience a lot more than before.

To produce and to publish buyer persona oriented and share worthy content businesses need to listen to their audience and authentically show that they understand and care about them.

Businesses need to participate in conversation and in social media to gain the trust and the opportunity to market their content (blog articles, eBooks, video, photos, documents, presentations, etc.) to their target audience.

Only when companies earn the right and the respect of their buyer personas, then those buyer personas will take notice and share their content to their friends and followers on the web.

This makes the content flow through the digital world of the internet and social media and also offers the opportunity to get indexed by search engines and given out as search results when future buyers are researching there.

The more buyer persona oriented, valuable, interesting and share worthy content a company is publishing on the web, the better are the chances that this content gets shared, get s indexed from search engines and get found from people who research for these kind of products and services.

— Your goal should be to become an authority of your industry, a trusted and valuable source to look for important and helpful information. —

This will increase your brand value and your reach. And in the same time the people who listen when you speak – publish content. This makes it easier to build relationships and to get long lasting business ties.

Companies who publish remarkable content increase their chances to get new business by up to 60%. Studies show that companies who blog can relate about 50% of their new business to their blogging activities.

To produce valuable and share worthy content is not a difficult thing. Each and every business has a lot of sources inside to produce such content. Sources like email requests from customers and the answers which they got make great blog articles.

– To showcase products how they work and the potential through vide is another great way to produce remarkable content.
– To write how to and publish them will help your future and existing customers.
– Every time a company achieves a milestone, big or small, this is a reason to write and publish a press release.

The possibilities are endless. Just use your creativity to produce great content. Look through other industries how they do and market content and use them as an inspiration.

How about you? How do you utilize content creation to gain a competitive advantage?

Further important sources:

To stay up to date, please subscribe to our RSS Feed

Tweet this on Twitter!

Free report: Get found and get leads the smart way.

Downlod the free report here

September 16, 2011October 7, 2011

4 Powerful Reasons to Start Your Corporate Blog

The Technorati Study: “State of the Blogosphere 2010” shows Corporate blogs have become a powerful business marketing tool for companies.

With the increasing demand of finding new and creative ways to get the attention of future buyers and recent customers, corporate blogs are established as a trust and credibility building way to show expertise and to get in touch with target audience.

Companies like IBM use blogging to get seen online. Every person there who wants to write a blog gets the chance to write about the things they are interested in, not only about IBM related products.

As blogging is a clear way of communication a business should be authentic and communicate in a human way to become successful with their blogging, content and social media marketing.

Businesses that blog expand their blogging engagement with the help of strategic social media engagement to spread their content and to step into a two way conversation with their audience. Studies show that 57% of companies who blog get customers through their blogging effort!

Blogging used with the power of social media sharing brings blog posts to a wide audience. This audience is interested in this kind of content as it is their primary source to research for products and services on the web.

“Reach” is the key factor which decides the success or failure of a corporate blog.

These days buyers’ research proffered on blogs and in social media to find products and services.

4 reasons to start a corporate blog:

Blogging companies get up to 55% more Traffic.
Blogging companies get up to 97% more Inbound Links.
Blogging companies get up to 434% more indexed pages in search engines.
Blogging companies get up to 25x times more business leads.

These numbers are good reasons for a business to consider blogging for content marketing!

Blogging is the basic way of content marketing. Which means it is very easy to start with reasonable marketing investment.

There is clear context between the number of published articles, website traffic and generated business leads. The more articles are published the more outposts are there to get found from future customers on the web.

To be successful with corporate blogging, increase reach, web traffic and leads it takes these points:

— Publish high quality articles, which are interesting and share worthy.

— Participate in social media and in top rank forums to gain larger exposure.

— Submit your blogs to blog directories and to top ranked Blog Search Engines.

— Offer free reports to visitors to increase their interest in your website.

There is no question that businesses who utilize blogging gain a massive competitive advantage against those who do not blog.

— What do you think? Do you use a corporate blog?

Further important resources:

To stay up to date, please subscribe to our RSS Feed

Tweet this on Twitter!

Get Found and Get Leads the Smart Way

Download your FREE Report Now!

Infographic: The Anatomy of Content Marketing

Infographic: How Brands Listen in the Digital Age

Blogging companies get…

Infographic: The Rise of Content Marketing

4 Reasons why companies should leverage social media:

Infographic: Social Customer Service

7 Steps how you can you profit from social media?

Video: What you can learn for your Marketing from the Greatful Dead

Infographic: Content Marketing

Buyer Persona Sheet:

Presentation: Inbound Marketing

How can your business profit from this?

Here are some facts about the power of blogging:

Infographic: The Rise Of Content Marketing

4 Reasons to start a corporate blog:

7 Reasons to start your social media marketing:

6 Reasons to start your video marketing:

Infographic: Content Marketing