Every business wants to succeed. But not every business is doing what it needs to succeed. As for the past years corporate blogging and social media has increasingly earned popularity because auf its successful use, there are still a majority of businesses which still do not engage in these said marketing opportunities. During the past […]
Content Marketing has become a significant part of online marketing strategy. Content Marketing has proven to be the best and most cost effective way to drive traffic to a company website and convert this traffic to leads and customers. The most popular ways of Content Marketing are blogging, social media and video. Studies show that […]
Companies engage increasingly in social media sites like Facebook, Twitter, LinkedIn and other forums and platforms. They go to step into conversation with their audience to offer better service and support and to strengthen the band between actual and future customers. Social media is a great way to grow brand awareness for the business and […]
A recent IBM study shows that 82% of CMOs worldwide are planning increase their technology investment in social media within the next three to five years. These are interesting data. As social media evolves and more businesses jumping o this bandwagon it looks for me that three to five years are not an appropriate time […]
Today as I went through LinkedIn a group got my attention. It was the group about Online Lead Generation which I am a member of and where I contribute if there is a topic where I can help? But today I went through the posts and I thought OMG, they are talking about buying leads. […]
Most people who are interested to market their business on the web and especially in social media become overwhelmed of the necessary tasks which need to be done to achieve any serious results. They feel that they need to handle an avalanche of information and requirements to get the necessary steps done. And I fully […]
We all know that a personal blog and professional blog are inherently different to the core. A professional blog is set up to drive traffic and conversions, but I feel strongly that running a successful corporate blog is less about running a “business” and more about simply grinding out quality content. I’ve been in online […]
The Technorati Study: “State of the Blogosphere 2010” shows Corporate blogs have become a powerful business marketing tool for companies. With the increasing demand of finding new and creative ways to get the attention of future buyers and recent customers, corporate blogs are established as a trust and credibility building way to show expertise and […]
The average internet user is watching 30 minutes of video online daily! These people mostly lookout for entertainment. This opens wide opportunities for your business to get your products and services in front of potential future buyers when they are looking. The use of online video is growing as people also increasingly watch videos from […]
More than 3.5 billion pieces of content (web links, news stories, blog posts, videos, etc.) shared each week on Facebook. Facebook is accessible in 70 languages and has about 750 million users worldwide and there is actually 1,5+ million active business pages online. There is no doubt if you want to reach your target audience […]
Business online are now planning new strategies for promoting their business online. As main target of any business is lead generation and customer feedback, they tend to research for new techniques and tools to improve their business. One of the best way to generate reputation among your online customers is through business blog. This article […]
Every day we generate leads through our various landing pages online. We offer helpful information for free download. The most traffic, about 60% we receive from Google to our blog articles. When the visitor lands on our landing pages we ask some question for lead pre qualification. Questions like “What’s your biggest marketing challenge?” and […]
When businesses become aware of inbound marketing strategy they don’t know where to start. The necessary tasks which need to be done to do an effective sales lead generation online sometimes look overwhelming for most of the business owners and company marketing professionals! Mostly the question occurs “where can I find one resource to tie […]
Every company tries to reap in the most out of the available set of resources. Businesses with a small budget have to consider different plans to attract more customers than expensive campaigns and celebrity endorsements. Online world has become the most prominent mode of publicity and marketing now days, may be that is why everyone […]
Connecting your blogs with a platform where you could attain more exposure sounds extremely interesting for any type of business. Building and maintaining online blog helps you in staying current with the social trends. Having business blog helps your business to be updated in social media to get seen from your audience and to generate […]