inbound marketing | inBlurbs Inbound Marketing Agency

April 7, 2011October 8, 2011

What’s the best way to sell with social media?

It’s very simple: The best way to sell with social media is NOT to sell! Think different!

Why does a customer buy? A customer buys when he trusts you and your business and when he is sure you understand his needs.

There we are. You only can sell to somebody who trusts you.

How to gain trust? Not through sales pitches in social media that’s for sure!

You can gain the trust and credibility of your audience when you are a helpful source and they get the feeling you want to educate them and to solve their problems.

You can gain trust and credibility when you engage with your audience by publishing helpful and share worthy content online.

To better understand this process you should also read Chris Brogans’ and Julian Smiths’ book “Trust Agents”. They describe how and why it is important to earn the trust of your audience before you make an offer.

In simple words: Be there before the sale!

The best way to move from content publishing in social media to real revenue is to convert interested visitors to leads and to paying customers by a lead nurturing process which also consist of the distribution of valuable content and NOT sales pitches!

When you engage in social media and your only goal is to sell as quickly as you can, than you miss some important and more powerful benefits which social media has offer to your business.

With the help of social media you can build brand awareness and loyalty. Brand awareness and loyalty lasts longer than dump sales pitches! Think about it!

To get people engaged you need to educate and to entertain them. The more you are able to engage your audience, the more attractive you will become and the more leads and business you will get out of social media.

Your social media profit depends mostly of your creativity, communication skills and the ability to try out new ways.

How do you do yoursociel media marketing? I am looking forward to your comments below!

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April 6, 2011October 8, 2011

When do you start your lead generation with inbound marketing?

Leads are very important for businesses to get new customers. But before you can get leads´ you need to get found.

78% of Internet users B2B and B2C conduct product research online.

How often do you think: “If I could be on the first page on Google, than I would get more traffic and leads.” And you are right!

To be on the first search results on Google would bring you traffic and leads. That’s a fact!

There is an easy way to get there, on the first search results on Google. You simply need to get an increasing amount of relevant Backlinks.

The easiest way to get a ton of Backlinks is to publish link worthy content online. Content where others websites and blogs want to link back. Because they like this content and think it is helpful for their audience.

With Inbound marketing you can achieve those goals to get found and to get leads to increase your business.

Inbound marketing is the marketing strategy that focuses on getting found by customers when they research online for products and services your business also has to offer.

With inbound marketing businesses earn their way to the customer, by publishing helpful information on a blog, in social media and forums.

Inbound marketing includes Blogging, Social Media, Lead Conversion, Lead Nurturing and Closed-Loop Analysis.

Blogging

57% of businesses have acquired a customer through their company blog. Companies which blog get up to 97% more Inbound Links and 434% more indexed pages than companies who do not blog. The more articles you write the better.

Setup a corporate bog and start to create remarkable content with your blog! Go out and research relevant blogs where you can leave an educated comment. So you build additional Backlinks.

Social Media

67% of B2B companies and 41% of B2C companies have acquired a customer through Facebook. The number of marketers who say Facebook is “critical” or “important” to their business has increased 83% in just 2 years.

Register and complete your social media accounts and profiles in Facebook, Twitter and LinkedIn and start to market your blog articles there. Grow your network and be a part of group discussions.

Lead Conversion / Lead Nurturing

Build landing pages to convert those generated traffic from social media and search engines with compelling offers and a clear call to action. Offer something of value in exchange for your leads email address and further information. Keep your forms short.

Start a lead nurturing process where you inform and educate your lead, don’t pitch them!

How do you do your lead generation? I am looking forward to your comments below!

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March 28, 2011October 8, 2011

6 Smart ways for local inbound marketing for restaurants

Restaurants are mostly dependent on local clients. As any other business it is important for them to get found and to get visited in the second step.

How can local internet marketing help to increase customers and revenue for restaurant?

When people research for products and services they go online first. No matter if they research for local products and services. They go to Google search to find them!

So you need to get found on Google to get more business!

Below are strategies to increase your online presence to grow your chances to get found first when people are looking for a restaurant in your city.

1. Video

A great way for a restaurant to build trust is to ask satisfied guests to leave a short video testimonial about the restaurant. Produce video, upload it to YouTube and Facebook distribute it through social media and embed it in your website and bog.

It is not necessary to spend a huge amount of money to produce high quality videos for brand building. Moreover professionally produced videos are not effective as crowd sourced videos are. It is more efficient to buy flip cams and let the employee’s record videos of the daily doings.

Those videos are more credible, show a human side of a company and build the business brand on a more personal and remarkable way.

Your video content is indexed from search engines and makes you get better found from your target audience. Each video is an additional chance to get found!

2. Corporate Blog

Another way is to do a corporate blog and to communicate with guests and potential new guest in an open and friendly manor. A corporate blog offers the opportunity for a restaurant to show their expertise and get direct feedback from the target audience, learn about the needs of the audience and improve offer and services.

A corporate blog builds trust and credibility. Your blog content is indexed from search engines and makes you get better found from your target audience. Each article is an additional chance to get found!

3. Social Media

Social media as LinkedIn, Twitter and Facebook are great for restaurants to get in touch with their local audience. Have a friendly conversation with your guests and potential new guest, start and promote events, let your satisfied guests talk about you.

Use also the paid marketing options of those networks to reach more of your target audience.

4. Local online directories
Local internet marketing is a great way to get in front of your target audience. Research your local online directories and get listed there. Local directory listings, GOOGLE’s: shopping, places, recipes and Google AdWords.

Research for local restaurant and hospitality industry related bloggers and get in touch with them. Build a local network to expand your reach.

5. Coupons
Platforms as Groupon and Yelp are great way to reach people who did not know you before and lead them to your business.

6. Joint ventures
Do joint ventures with other local businesses, which are related to your restaurant business but no competition!

All of those ways above make you more visible for your target audience! The more you publish, the more your chances increase to get found and to get more business.

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March 24, 2011October 8, 2011

How marketing consultants can help you increase web traffic

Marketing consultants play a crucial role in analyzing your business, identified new sources of traffic and decreasing your marketing costs.

Not only marketing budgets, they help in finding new customers for your business and also increasing targeted web traffic.

Marketing Consultants show their expertise in implementing various strategies like advertising, email marketing, social media marketing and search engine optimization.

They analyze your business by tracking visitors, using latest blog tools, providing the list of targeted customers for your products, finding new customers etc. This article brings you the advantages in taking advice from an expert marketing consultant.

Advantages of hiring an expert marketing consultant
Marketing consultants are people who have rich experience in various niches and have idea of latest marketing strategies online.

Some of the advantages of hiring an expert marketing consultant are given below:

Marketing Consultants are experts
Getting an expert advice is always beneficial especially when you are not aware of how exactly you can optimize your marketing strategies and increase targeted web traffic. As marketing consultants have relevant expertise, they provide you with an expert opinion about marketing strategy.

Helps in improving your marketing strategies
Marketing strategies if not utilized properly may result in losing huge amount of budgets. To utilize marketing budgets efficiently for your business, it is always advised to take an expert opinion

Helps in introducing new tools
Marketing experts helps in providing you information about latest tools in the market which may help you generate quality leads. These tools help in analyzing your web traffic and where is the potential base for your business and helps in targeting that potential base.

Decrease unwanted budgets and plan a effective marketing plan
An effective marketing plan helps in decreasing budgets predominantly. Marketing consultants provides expert advices in bringing new marketing ideas and promotions which can helps in improving targeted web traffic.

Use latest marketing strategies to target large customer base
Marketing consultants helps in reaching to some of the large customer bases which helps in increasing business leads. You can get to know about the latest social media marketing tools which can boost your search engine rankings and also helps in search engine marketing.

Thus marketing consultants helps you in finding new business leads for your firm and thereby helping your business improve and earn profits.

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March 23, 2011October 8, 2011

Get targeted web traffic for small business marketing

Internet has become a platform for business entrepreneurs to find their customers from all over the World.

Likely competition also increased predominantly which is the reason for different marketing strategies coming into picture.

To overcome the competition, businesses look for targeted web traffic for their business online.

This article describes some simple tips to get targeted web traffic for small business marketing.

Top Resources for targeted web traffic
Generally, small business owners usually try to increase their web traffic to reach their targeted customers as a part of their marketing strategy.

Keeping in view of their small business and available resources, they look for optimized marketing strategies for their business.

They increase their web traffic by following various strategies which are affordable and easy for the small business firms.

Inbound marketing
Inbound marketing is nothing but getting found by the customer easily in the search engines, social media networking sites etc. when he or she searches for a product or a service of your firm.

Here you need an optimized website with good informative content with keywords.

Search Engines
Search engines generally brings targeted traffic for sure but you need to submit your site map in these search engines and should regularly post informative content in your website by tagging with good keywords.

Search engines usually grade the websites with their own rankings.

So search engine rankings help in finding your website in the starting pages of the search engines.

Social media networking sites
Major social media networks such as Twitter, Facebook and LinkedIn are places where you can find different people from different countries at one place.

You can increase your targeted web traffic by attracting these people to visit your website.

As a result you can find new customers for your products or services as well as increase your web traffic.

But this strategy will be successful for your firm when you make a friendly relationship with this people rather than doing direct business.

Marketing consulting services
Depending upon the need and available financial resources of your firm you can opt for marketing consulting services in order to increase your web traffic in your website.

There are various marketing consulting firms which offer services for small firms with various packages which help in marketing of your small firm on Internet and can also take help in finding your customers through these consultancy’s .

Hence, these inbound marketing, social media strategies, search engines etc can bring targeted web traffic and can help you in finding your customers easily but for this you need to maintain a corporate blog and an optimized website.

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March 21, 2011October 8, 2011

The web marketing value of Facebook like Button

Profits of any company depends on how effectively their products are visible in Internet and how effective are their marketing strategies for getting targeted web traffic from search engines.

Social Media buttons like facebook, twitter and linkedIn have huge web marketing value and also play a major role in social media marketing.

Advantage of Social Media Buttons for sharing

There are different ways you can share your website or online blog articles with people online. Social Media buttons for Twitter, Facebook and LinkedIn have huge marketing value and your popularity increases when users started sharing your articles in these social media.

Businesses display the number of times articles in their blog are shared in major social media communities. More are the number of shares; more is the popularity of any site in Web.

How to add facebook Like Button for your blog or business

Facebook like button is one of the most powerful sharing social media button in Internet today. Most readers use this facebook like button to express their interest in particular information. Some best ways to market your products and website through facebook are given below.

Facebook Widgets

Now with lots of customized business and blogging tools available, your online blog can easily be integrated with facebook. If your business has a facebook fan page, then you can add widget of your facebook fan page to your blog. This is one of the efficient web marketing strategy to show your website popularity to readers of your blog.

Addthis and Share Buttons

You can even add Add this or Share buttons. These buttons helps in getting your website or business blog added in social media very easily.

Customized social media buttons

Customized Social Media buttons for major social media communities like Twitter, Facebook and LinkedIn brings more creativity for your blog posts. Customization like a Facebook Like Logo, numbers of shares adds more interactivity to the posts and readers can also identify the popularity of that particular blog.

Latest Facebook Applications

There are hundreds of facebook Applications developed in recent years. Use these latest applications to promote your business online.
Start sharing your blog posts with major social media communities and improve your web marketing strategies.

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March 16, 2011October 8, 2011

Get 55% higher lead conversion rate with your own inbound marketing leads

As every business need leads there are also companies out there who sell leads for every industry and topic!

And here is the problem. With the lack of knowledge, interest or booth many business owners buy leads instead of to generate their own.

Mostly those bought leads are of low quality which produces more frustration and work for the sales force with poor results.

If your business like any other depends of a fresh and constant lead flow than you should start generate your own high quality leads.

When you create your own leads with Inbound Marketing you get:

Better quality of your leads.
Your conversion rate can increase up to 55%.
You are in control of your leads and nobody else.
You save a truck load of money in the long term.
Your sales force works more efficient and more motivated.

What’s Inbound Marketing?

Inbound marketing is the marketing strategy that focuses on getting found by customers when they research online for products and services your business also has to offer.

With inbound marketing businesses earn their way to the customer, by publishing helpful information on a blog, in social media and forums.

Inbound marketing includes Blogging, Social Media, Lead Conversion, Lead Nurturing and Closed-Loop Analysis.

Inbound marketing helps you to:

A. Save up to 60% of your marketing budget.
B. Stand out of your competition.
C. Generate a massive amount of leads.
D. Get up to 55% higher lead conversion rates.
E. Increase your customers and sales.

How you can utilize inbound marketing for your business:

To start generate your own leads you need to establish magnets online to drive your buyer personas straight to your landing pages, where you convert them to leads and then follow up with them to establish trust and a relationship to convert them to sales over the time.

Start a corporate blog with a compelling call to action on the end of each blog post, which leads to a landing page to convert visitors into leads!

Promote all your articles in social media to increase your reach. Remember, every facebook user has about 130 friends! Engage with your audience, than they will visit you.

Write press releases for your buyer personas and include links to landing pages and distribute them through press distribution services.

Do events, webinars, give away coupons, simply everything what makes you outstanding and drives your buyer personas to your landing pages like a magnet.

Use your imagination and your creativity, these are the key factors to win, not your budget!

With inbound marketing you beat any budget, because it’s the smart guys marketing strategy which has proven during the last five years!

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March 15, 2011October 8, 2011

Inbound marketing or think globally and work locally

Most companies think to get customers from all over the world but miss to focus on their local area, which is much easier than to try to get customers form the other side of the world.

The best and easiest way is to get your Google Places listing first. This is very easy and a great point to start your local marketing! Make your listing in Google Places.

To get found you will need to find the best long tail keywords and to include them into your published content. Research long taile keywords and include them into your content.

Did you build your Facebook fan page yet for your business? And how about LinkedIn, did you made your company profile there as well? A facebook fan page can helpy you to market your business to your local market.

Do you know Groupon? Groupon helps you to market direct to your local market, laser target! With coupons you can attract a lot of new cusomters to your business very effective.

Furthermore, there are local business related directories. Did you check your local directory? Just go to Google and type your city and local directory. Then you get all the directories releted to your city. When people research they go online first and when you are listed in your local directory than you can get found locally!

Did you register your business in Foursquare and Yelp? If not, hurry and register. Be active on Foursquare and you can attract custmomers locally as well.

Twitter, with Twitter you can communicate with your local audience as well. You can promote new coupons, products and event. Go out and register with Twitter.

How you can see, you have a ton of opportunities to take advantage of to grow your business in the local area before you reach out to the world. Just do your homework and go local first!

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March 11, 2011October 8, 2011

Your inbound marketing and failure

If you think you can do inbound marketing without any failure then you are dreaming. Means you will do failures.

But let’s change the position and take a look from another perspective.

If you think you can fail and if you think you can do it right than you are right!

When you start your inbound marketing than you will oversee things, but this is ok!

When you start your blogging activities then your chances increases to get seen from your audience.

And not every activity will be the one with the best results! This is not the goal to be 100% perfect! Try to start your inbound marketing with a blog.

Brain vs. Budget = Inbound Marketing

View more presentations from inBlurbs

Businesses which blog get:

• 55% more traffic
• 97% more inbound links
• 434% more indexed pages

You can get blogging ideas from customers email, forums, social media, and Google news and so on.

Write one post per week and then increase your blogging to two posts per week and so on.

Connect to social media sites and start to engage with your audience. Distribute your articles there as well.

Produce information products to capture leads. Set landing pages and include a compelling offer and a call to action to motivate your audience to register to the free info, so you generate leads.

Set a lead nurturing process and use email as a channel of information for your audience not for sales pitches! The results will be more leads convert to paying customers.

Inbound marketing generated leads have an up to 55% higher conversion rate than leads from other sources.

Register with business directories and offer some of value to your audience lead them to the landing pages and convert them to leads.

The same game with pay per click marketing.

So you produce a steady stream of leads the inbound marketing way.

It is as simple as that!

How did you started your inbound marketing and which obstacles did you take to achieve your lead generation goals?

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March 10, 2011October 8, 2011

How to transform your offline marketing to online inbound marketing

More and more Marketers which are active in offline marketing start switch their marketing to the web.

To gain profits from the switch from offline to offline you need to set a committed strategy.

This strategy includes a rework of your offline activities to drive your audience online and a website optimization, re design or complete rework to capture your audiences’ attention.

Here are useful tips how you can make it work for your business.

Drive your audience from offline to online

As you use offline marketing material you should aggressively motivate your audience to visit your website. To achieve this you should include your website URL in all of your print material.

This includes your brochures, business cards, flyers, displays and all the stuff you give away for marketing to your audience.

As the technologies evolve, mobile devices are a great way to take your offline marketing online.

To make it easier for your audience to take your online information you should include a QR code in every piece of printed paper. This makes it easy for your potential customer to capture your most important information on the fly, like website URL and slogan, with a smart phone. Later they can come back to explore your website.

To empower this process you can do contests which lead your offline audience online. Contests are a great way to get website traffic.

More about QR codes: Businesses discover QR codes as marketing method

More about Business Cards: Business cards and why still to use them in social media

Business cards and why still to use them in social media

View more documents from inBlurbs

Your audience has hit your website the inbound marketing way and what now?

To gain the most out of your offline to online transition you should set effective lead capture landing pages, where they can register to make use of contests, special offers, coupons and other important information.

For this you should maintain an email list and set a lead nurturing process to convert those generated leads during the time to paying customers.
Use your lead nurturing as an information tool, do not tray to send out sales pitches. Your email newsletter is a communication tool and if you use it wisely you can profit greatly from it.

The move traffic from offline to online can increase your website traffic by up to 50%

Keep your water cooking and drive more target traffic to your website with GROUPON, read this article.

Groupon your revenue

View more documents from inBlurbs

How did you done the switch from offline to online with your marketing? I am looking forward to your comment. Please leave your comment below.

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March 9, 2011October 8, 2011

Start your new business cheap with inbound marketing

Most entrepreneurs lack of cash to start a huge online marketing campaign when they are beginning with their business.

Also they are not sure if their business concept will work and are scared of to invest a lot of money in advance with to be sure if they go to make money.

Did you know that you can test the waters with a blog?

A blog can start a business the cheap and affordable way. A blog is your first step to tap into inbound marketing.

A blog is cheap! You can setup your WordPress blog with Godaddy for under $10 per month.

People buy from people they trust.

Start blogging by showing your experience and your expertise. So you will gain trust with your target audience step by step.

Start your blog first and begin to write and publish remarkable and helpful content about your industry.

Did you know that social media sites like Twitter, Facebook and LinkedIn are free?

Get going and create your profiles there. You can connect your blog with all of those social media sites. As you publish an article is will be distributed to all of them,

Enhance your tasks and create profiles in YouTube, Slideshare and Flickr. Upload your videos, documents and photos there.

Brain vs. Budget = Inbound Marketing

View more presentations from inBlurbs

Engage with your audience in social media. Listen, be helpful and answer questions. So you will attract more interested people to your blog.

When you attract more and more visitors to your blog the inbound marketing way, you can use one of the many WordPress plugins to create a shop on your blog.

Now when you write about a topic include a related link to your shop to make it easy for you audience to buy from you.

The strategy above only depends of your diligence. Just do it!

Do you have some more ideas on how to do business when you have a small budget? I’d love to hear from you. Just leave your comments below!

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March 8, 2011October 4, 2012

Easy Inbound Marketing for Real Estate Agents

As every business, real estate agents need to get leads to sell real estate.

As times get tougher real estate agents are confronted with a massive change of their business as other industries are.

The drop of real estate rates associated with surplus and decline demand make it hard for real estate agents to do their business.

The agents with a huge number of recommendations from their private and business network are able to manage these times. But what about those who also came to the limit of their private and business network?

A solution could be to expand the network. Position their business in a different way to set apart from the competition.

Here is where inbound marketing comes into place!

Inbound marketing is the marketing strategy that focuses on getting found by customers when they are researching for products or services online which you also have to offer. With inbound marketing businesses earn their way to the customer, by publishing helpful information on a blog, in social media and forums.

Inbound marketing includes Blogging, Social Media, Lead Conversion, Lead Nurturing and Analysis.

Here are some easy tips how real estate agents can make use of the powerful and proven inbound marketing strategy for their business:

Download our Free eBook 9 Easy Steps to Facebook Success

Facebook

With Facebook a real estate agent can build a community of people, potential buyers. Facebook has over 600 million users. An average Facebook friend has 130 friends. This could mean massive additional reach for your business.

Furthermore you can upload videos and photos of the real estate you want to sell and the one you have already sold. So you have an additional showroom for you business with Facebook.

You can do photos and video on the move and upload them directly to Facebook.

LinkedIn

LinkedIn is the largest business network with about 100 million business oriented people.

Here you can get engaged to attract potential new clients for your real estate business.

FREE Report: 8 Steps To Get Seen On LinkedIn

Flickr

Flickr is the most popular photo and video hosting site where you also can upload photos and videos of your real estate. You can also build a network of people there.

YouTube

The largest video site on the web can also be your showroom to attract new leads for your real estate business. You can do video on the move and upload them directly to Facebook.

Twitter

The world most popular micro blogging tool gives you the opportunity to interact with your audience on the move with your mobile device.

Local online directories

Local online directories are a great way to get the feet in the door online. Research your related Local online directories and get listed with your website quick!

Resource: The Ultimate List: 50 Local Business Directories

Your website and blog

Connect your website and blog with the above social media sites. If you not yet have a bog, start one, write reamarkable articles and connect your blog easily with Facebook, LinkedIn and Twitter, so your blog articles will be automatically distributed to those channels as soon there are published.

Resources:

Advanced Content (90)

blogging (49)

Use QR code

Put on every piece of paper, your business card, your display, your magazin and newspaper ads, your website and blog a QR code. To have a QR code could make the difference between winning or losing a sale. Read more about QR code here.

Marketing takeaway tip: Don’t try to sell your real estate in those channels above. Just be helpful, build trust and credibility. Show expertise and answer questions and participate in discussions, and your audience will notice you and visit your website and you’re Listings.

Infographic: Real Estate On The Go