Lead Generation | inBlurbs Inbound Marketing Agency

July 5, 2011October 7, 2011

6 Facebook Page Business Advantages to support your social media marketing strategies

Facebook has surpassed Google with search requests and is now the most trafficked site on the web. With its 700+ million users, Facebook is reaching a worldwide audience.

A study conducted with 180 businesses discovered that 67% of the B2C and 41% of the B2B companies have been able to win new customers through Facebook.

Businesses which have serious social media marketing strategies in place have connected to social network sites like Facebook and experienced the similar growth as those social networking sites.

There about 3 million Facebook pages of local businesses online and this number increases daily. Because these pages are free and can bring tremendous value when you add them to your social media marketing strategies to get in touch with your audience on Facebook. You can utilize Facebook for your business and profit from it.

Here are 6 advantages to be on Facebook:

1st Advantage to be on Facebook, Visibility: You can increase your visibility. As your network grows there also your reach grows. The more people you are connected with the more your visibility for your business will increase and the chances to attract new customers.

2nd Advantage to be on Facebook, Share ability: When you publish valuable and share worthy content on Facebook the chances are good that your network will share it to their friends. With this share ability of content more people become aware of your business and maybe connect with you on Facebook and visit your website to see what you have to offer.

3rd Advantage to be on Facebook, Branding: The more people get to know you, the more your brand will spread on Facebook and on the web as well. To become a visible brand is important to gain attention and to get the chance to start a conversation with potential customers.

4th Advantage to be on Facebook, Trust and Authority: You can’t buy trust and authority you have to earn it in a long trust building process. Your audience will only listen to you when they think you are trustworthy. When your audience decides you are trustworthy, than your communication get weight and your audience will listen to it and share it with their connections.

5th Advantage to be on Facebook, Connection: Social networking is all about building connections to people with the same interest. An average Facebook user has about 130 connections. The more relevant connections you can build the better. But keep in mind that this does not happen overnight! To build relevant connection takes work and time.

6th Advantage to be on Facebook, SEO: As the major search engines like Google, Yahoo and Bing indexing social media content and give it out in search requests, your communication could also be on such a search result and make you known with people who didn’t new you before!

How do you utilize Facebook fan pages for your marketing? I am looking forward to your comments below in the comment field.

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July 4, 2011October 7, 2011

5 Easy ways to get ROI of your social media marketing campaign

When you are engaged in social media conversation than this can be very beneficial for your business.

Real time engagement can help you to facilitate your customer service, improve your public relation and your brand.

Participating in social media can have a number of beneficial business applications such as facilitating customer service and boosting public relations.

Your engagement in social media should also reflect results for your revenue. Revenue this is your main goal to take all the efforts and investments.

How about your social media marketing? Do you get revenue out from your social media marketing and how do you measure this. What are your most important social media marketing channels and how many leads they generate and how do those leads convert. What’s your social media ROI?

Here are the Top 5 social media ROI metrics you can track easily:

1. Your Social Media Reach: Measure your Facebook fans, Twitter followers and LinkedIn Connections. The more people you have in your network the wider your message will spread. Track how your reach is increasing and also try to indentify influencers in your friend’s network and connect to them as well. Expand your reach. The more qualified people the more your reach will increase.

2. Your Website Traffic: The main reason why you do social media marketing ist to increase your website or blog traffic. Measure how many visitors come from social media websites. The more your social media reach increases the more your website and blog traffic will increase as well.

3. Your Business Leads: The lead amount and quality are your most important measures of your social media marketing ROI. Track how many leads come from each social media source and improve your doings on those social media sites to get the most out.

4. Your New Customers: Research how many of your social media business leads are converting to paying customers and from which sources the come. This gives you another important measure to tweak your social media marketing.

5. The Conversion Rate: What’s your website visitor to business lead conversion rate? What share of your traffic from social media websites becomes lead on your website or blog? This is an indicator which of your activities or website converts better and which one you could improve to increase the channel ROI.

Marketing Takeaway Tip: To track and to measure is an important part of social media marketing success. With these metrics above you are able to track and to measure your social media marketing. You are able to show clear numbers and ROI. This helps you to improve your doings and your revenue!

How about your social media marketing ROI? I am looking forward to your comments here below in the comments field.

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June 24, 2011October 8, 2011

Low cost lead generation with Inbound Marketing Strategy

One of the biggest challenges for businesses is the generation of qualified business leads.

Today businesses have great opportunities to attract business leads to their website. The quickest to get traffic and leads is PayPer Click marketing through Google, LinkedIn, Business.com and Facebook.

With PPC you only pay for clicks made. When you lead your clicks to landing pages and you offer a bonus for your prospects to encourage them to register as a leads.

PPC is definitely no low cost lead generation!

To generate sustain traffic and leads you should take further strategies like inbound marketing into account to make you independent of paid marketing in the long term.

Inbound marketing is the marketing strategy that focuses on getting found by customers when they research online for products and services your business also has to offer.

With inbound marketing businesses earn their way to the customer, by publishing helpful information on a blog, in social media and forums.

Brain vs. Budget = Inbound Marketing

Inbound Marketing can help you to:

A. Save up to 62% of your marketing budget.
B. Stand out of your competition.
C. Generate a massive amount of leads.
D. Get up to 55% higher lead conversion rates.
E. Increase your customers and sales.

As Inbound marketing saves you up to 62% it is in deed low cost lead generation strategy.

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June 23, 2011October 8, 2011

LinkedIn endorsement and follower count to get the most clicks for your paid advertisements

As you maybe have heard LinkedIn has launched a Personalized Ad Platform, which makes ads more attractive. These improvements doe really benefit marketers.

About LinkedIn: LinkedIn is a business-related social networking site and is mainly used for professional networking. As of 22 March 2011, LinkedIn reports more than 100 million registered users, spanning more than 200 countries and territories worldwide. The site is available in English, French, German, Italian, Portuguese, Spanish, Romanian, Russian and Turkish. Quantcast reports LinkedIn has 21.4 million monthly unique U.S. visitors and 47.6 million globally.

–Source Wikipedia

There is no question, if you want to reach your B2B audience than LinkedIn is your first choice.

With the launched a Personalized Ad Platform LinkedIn shows your potential visitors the endorsements you have get. This could help to improve your credibility and increase the number of qualified clicks to your ads and the number of business leads generated as well.

The new launched a Personalized Ad Platform of LinkedIn empowers your PR value. As PR coverage is more valuable then paid advertising only, the included information about your endorsements from third parties and your followers cout are more valuable and increase your credibilityt too.

The follower count which is shown on the Personalized Ads also which also weights good when you are looking to attract prospects to your pages to generate business leads.

When you are able to manage your LinkedIn interaction, to grow your followers and get endorsements than you are on a good track. Also you should manage the conversation on LinkedIn because this is the venue of all of the above and supercharges your paid advertisement on LinkedIn results! 😉

Marketing takeaway tip: Step one; grow your LinkedIn followers and get as much endorsement as you can. Step two; start to do marketing with the LinkedIn Personalized Ad Platform.

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June 22, 2011October 8, 2011

Inbound Marketing with or without marketing strategy to reach business leads goals

A strategy is a great way to have some kind of roadmap which can guide you through the opportunities and pitfalls of internet marketing.

To achieve your marketing and revenue goals you need to know which way to go and what exactly to do when you establish an internet marketing strategy.

In today times when things are changing in real-time, even not over night anymore you also should keep a certain level of flexibility to adjust your marketing tasks and correct your course if necessary to reach your internet marketing and revenue generation goals.

As social media and content creation are important parts of inbound marketing you need to keep the flexibility to react on your customers demand. To simply stay on a previous decided way without taking into account that things can change or have changed could lead your marketing efforts in the wrong direction!

How to have a flexible strategy?

Set an editorial Kalender, where you write your content ideas down, where you plan your events and press release distribution. But do not obsess about it.

As content creation is the backbone of inbound marketing you maybe should establish your marketing as some kind of content marketing! Why content marketing?

Go through your social media channels and listen to the conversation. Listen what kind of questions your audience have and what kind of problems they are looking to get solved. Here you will get your content inspiration in real-time. When you carefully listen you can be helpful and contribute in real-time to your audience and make them aware of you.

Also you can use this Q&A as resources to write a blog post, eBook, whitepaper or a simple how-to, to solve the problems of your audience in real-time!

When you produce interesting, helpful and remarkable content you should market this content through appropriate social media channels to get it noticed by your audience, in real-time.

Marketing takeaway tip: Solve the problems that bother your audience in real-time as they appear. This will set you apart from your competition, make you outstanding and will attract more curious potential new clients to your offers.

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June 15, 2011October 8, 2011

Speed up your SEO with Social Media

How to get on first page of Google? This is the most asked question when it comes to SEO.

The question should be: How to get found from potential customers?

Do you know which keywords, terms and phrases your target audience is looking for when they do research for products and services from your industry?

A lot of traffic does not mean anything, when you don’t generate high quality leads.

Less is more!

Balzac

Businesses often focus on a “large amount of traffic” instead of the “right traffic”. This results in enormous PPC spending and Keywords acquisition battles with companies with deeper pockets which simply displace you with their massive financial power.

When businesses do SEO than often results are expected over night. But this is not the case. Sustainable results in SEO need time.

Go “Long Tail” and do research for two or three words keywords. A great help to do this is the Google Keywords Tool. Your area of interest depends if your globally active or locally.

If you are locally active lookout for the keywords with a low competition and under 1000 local searches. Mark all of them and export them to your desktop. Be precise with your keywords as you can be, this will increase the quality of your traffic and your leads.

Now you can produce content around your researched keywords. Publish this content in a corporate blog and distribute and market it on social media sites like Twitter, Facebook, and LinkedIn and so on.

Search engines love blogs. Blogs have always fresh and newsworthy content and therefore they prefer to index them. A regularly updated blog gets more search engine attention than a website.

Each published article is an additional chance to get found on Google from your target audience.

Encourage your friends and followers to give you feedback, comments and critics about your content. Encourage them to share your content with their network of friends.

The information distributed and discussed in social media is also indexed from search engines and the more you are active the more your chances increase to get found in search engine results. Social media is called the new SEO.

Read also these articles:

Leverage your employees to quadruple your business leads
Why numbers count for Facebook lead generation success
How to get found on Google? This is easier than you think.

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June 14, 2011June 14, 2011

The Number ONE Inbound Marketing Success Secret is Content

It is no secret that companies who publish valuable content on the web get more attention from their existing and potential customers.

Companies that utilize the opportunities of publishing valuable content get more attention, traffic and generate more leads.

As attention of the target audience is important to gain trust and credibility, the best way to do this is to show expertise and to be helpful.

Companies that publish content online in their corporate blog and social media make them self more visible to their target audience.

Search engines like Google, Yahoo and Bing are indexing the content which is distributed online through social media and increase the chances for a company to get found when potential customers looking for products and services they also have to offer.

A HubSpot study made of data of 4,000 companies shows: The more content you have the more traffic you get. This evaluation shows that companies who blog daily (20x a month), with 400+ indexed pages and 31+ landing pages get the most traffic and leads online.

Here are some tips how you can produce content and landing pages to increase, traffic and leads

Look out for content sources and ideas in your company.

Useful sources to get content ideas are:

— FAQS
— HOW-TO’S
— WHITPAPERS
— E-BOOKS
— VIDEOS
— BLOG!
— SUPPORT REQUESTS FROM CUSTOMERS

With these valuable sources you can do 300 word blog articles or write How-to papers or do videos which you put behind landing pages to generate business leads to help your customers to solve their problems and to show your products in action.

Engage all employees to produce helpful content with your target customer in mind. The more employees are engaged the more content your company has to offer.

The more helpful content you produce the more your chances will increase to position on the web to get found when people are looking on the search engines for products and services which you also have to offer.

You simply increase your visibility and get you better found from your target audience!

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June 3, 2011October 8, 2011

Make your campaign personal and increase your revenue

Studies show that personalized campaigns bring better results. This is not new but most companies still ignore this fact.

Sure it is more effective to speak to a buyer persona more personally than to fire a “one size fits all marketing message” in the hope one bullet will hit the target.

When you talk to your leads than you have to talk to them personally if you want to make a deal, right? You do your conversation in a friendly personal way. So why not start with this kind of friendly and personal way when doing your lead generation campaigns?

EMarketer and EPISERVER studies shows that campaigns done personal have the best results.

Also this Studie show that most of the asked marketers are planning to increase their campaign personalization efforts to increase their visitor to lead and the lead to customer ratio.

Some great ways to personalize your marketing efforts are the use of personalization features in your email management system. Also you can include in your set of share buttons on your blog an option to ‘email this article’, only to name some of them.

As those studies also show what marketer are already doing and what they plan to do in the future, you should also set your plan for campaign personalization to increase your lead generation and conversion quote.

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May 31, 2011October 8, 2011

Leverage your employees to quadruple your business leads

To get attention in social media it is necessary to be visible where your audience is on the web. The more your business is visible the more potential customers will become aware of your business.

Marketing on the web is a numbers game. The more you put in the more comes out. 😉

To get the most out of your internet marketing, you should involve your employees in your lead generation activities!

For example: On Zappos the shou company, every employee is tweeting. Zappos has hundreds of employees.

Imagine the buzz for your business through this massive tweeting!

Encourage all of your employees to share company content in their social media channels and to write for your corporate blog about things they are interested in. Tell them to share company related special news or job vacancies.

By involving your employees in your social media marketing you leverage your chances to get seen online and to attract the right people to your business. This means that your chances increase massively to generate more leads and more revenue.

7 tipps how to proceed now:

1. Establish a social media policy. So you clearly define which kind of information can be published and which not.
2. Register a corporate Twitter account and for each employee a separate one, for example: “Frank-yourbusiness”. Follow each other twitter account.
3. Setup a network of blogs for your business. Give every employee an access to write blog posts which decides to do so.
4. Connect the employee blog with their corp. twitter and private account and their private facebook profiles and your corporate facebook fan page.
5. Choose two people for your Facebook corporate fan page as administrators.
6. Publish only interesting information. You should avoid talking about yourself, means your business only. Instead of publish helpful information and share those online and encourage your employees to do the same.
7. Establish effective landing pages with a compelling call to action you can offer free information like whitepapers, eBooks, how-to’s and training videos to encourage your visitors to register. So you generate leads through your activities. Promote that free information in you network of blogs, on facebook, twitter and on any other place where your target audience is around!

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May 27, 2011October 8, 2011

Why numbers count for Facebook lead generation success

New studies show that B2B businesses with over 1,000 Facebook fans received 6.5 times more leads and B2C business with over 1,000 Facebook fans received 16 times more leads than those with lesser fans.

Facebook is a valuable source to showcase your business and to get in touch with your audience.

With its more than 600 million users worldwide Facebook offer great opportunities to generate leads and to reach new customers globally. Facebook has about 1.7 million business fan pages. Facebook is growing about 700,000 users daily.

67% of B2B and 41% of the B2C companies say, that the get new customers through facebook.

The companies who say that Facebook is important to critical to their business have increased up to 83% within the last two years.

With its valuable set of features facebook offers various ways to get seen there like:

1. Facebook Fan Page

2. Facebook iFrames

3. Facebook Video

4. Facebook Photos

5. Connect your Twitter with your Facebook Fan Page

6. Connect your Blog with your Facebook Fan Page

7. Connect your Slideshare with your Facebook Fan Page

To be active on social media sites like facebook can be essential for a business to get found and get leads!

Presentation: Brain vs. Budget = Inbound Marketing

Search engines do index social media content, and when a business is distributing their content in social media, the chances are good that there content appears in the next search results on Google, Yahoo and Bing on the first page.

Social media is also called the NEW SEO!

Get going on Facebook:

Get started on Facebook and listen to relevant conversation and build relationships.

When you publish brand relevant and helpful content for your audience than take one problem at a time and offer a solution to your buyer personas.

Engage your audience to discuss and rate your possible solution or even to offer a better one.

Ask your audience about their experiences with your solutions.

This starts a conversation and attracts more interested people to your solution, content and in the next step to your products and services. All of them without pushing or pitching your audience. Simply by showing expertise and gaining trust.

Start to generate business leads the smart way!

How have been your experiences with Facebook for business lead generation? I am looking forward to your feedback below in the comment section.

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May 18, 2011October 8, 2011

Inbound Marketing the hard or the right way, it’s your choice!

I often hear, how much time does it take me to do inbound marketing the right way to gain results for my business?

My answer is this depends on you and how interested you are to work smarter not harder.

As you can imagine it is not an easy task to manage all the inbound marketing activities which include:

• SEO

• Blogging

• Social Media

• Landing Pages

• Lead Generation

• Analytics

…with different tools!

For a business it can become overwhelming to do so and to control all those tasks as well. But to do exactly this is essential for your inbound marketing success and to increase your revenue!

So why not do all of these tasks the smart way instead of the hard way?

Technology is there to help you to achieve your revenue goals, and there is technology which can tremendously improve your results and save you a lot of time and a truckload of money by increasing your revenue at the same time.

We have put together a report to show you how such a technology can help your business.

To get found and get leads the smart way !

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May 17, 2011October 8, 2011

STOP your sales pitches through email NOW

When you are blogging and are engaged in doing social media and some more remarkable activities on the internet to build awareness with your target audience than you are on a great way to success.

But when you fail in the last and most important part of your marketing, the lead generation than you your work, time and money are wasted!

I often hear and read, to be successful you need to blog, you need to do social media, and you need to write an eBook or whitepaper. You need to do this and you need to do that.

Ok, you have done all of this, but you still do not get the amount of leads, or any lead you need to make sales and revenue. What’s’ wrong?

Until the point of content creation and content distribution everything went fine in your work. But you forgot some important thing at the end!

You should lead your target audience to a dedicated landing page where they can register. To a landing page which is not made for “all of your customers” but for this one special buyer personas.

And I hope you have indentified your target audience, the different persons who buy from you, your buyer personas?!

Now they hopefully register for your valuable eBook, whitepaper or newsletter, and what’s next?

Yeah, you send them sales pitches, discount coupons, and so on! WRONG!

If you want to convert your leads to paying customers, you should strictly avoid pitching them through email! Otherwise your unsubscribe ratio could climb dramatically.

Don’t bother your leads with this kind of stuff? Change it NOW!

Improve your lead generation and lead nurturing process, to switch from “buy now and save 50%” to some kind of more valuable and share worthy content. Use the same kind of content, interesting, helpful, and remarkable and share worth information which you have produced to attract your buyer personas to your website and blog and encouraged them to register as leads!

I am sure this could increase your conversion rates massively.

How do you handle your leads to increase your revenue. I am looking forward to your comments in the comments section below.

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May 13, 2011October 8, 2011

How to Increase Your Revenue by identifying your target audience

Most marketing budget is wasted because they target all and everybody. Most marketers simply do not take the effort to identify their target audience, their buyer personas.

For example, during the 2008 elections Barack Obama’s’ team has done “Buyer Personas” analysis for each possible target audience of voters. This deeply shows how important it is to know your audience and how to approach them the right way.

To build buyer personas is an easy and quick task. You can achieve this in thirty minutes.

You need to have the important information to put your buyer persona sheets together.

Here is some information you should include in a buyer persona sheet.

1. Age
2. Gender
3. Job Title
4. Their experience
5. Education
6. Location
7. Skills
8. Reputation
9. Are the part or affiliated with any associations
10. Business challenges
11. Business Tasks
12. Communication tendency, what makes them respond.
13. Their hobbies
14. Social Networks and forums they are in
15. Do they publish content online?
16. Which publications do they read, blogs, magazines, and newspapers?

Give each of your Buyer Personas their own ‘Marketing Name’.

Download your buyer persona template here for free.

In blurbs buyer personas analysis sheet

When you know your audience – your buyer personas, than you become able to engage them laser targeted. So you get sure that your message has been reached, heard, read and understood from the right people you want to reach by investing marketing dollars!

This will save you a lot of time and cash in the future and help you to increase your revenue!

How do you identify your buyer persons to increase your revenue. I am looking forward to your comments in the comments section below.

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May 11, 2011October 8, 2011

How to find ideas for creative inbound marketing?

When the discussion comes to create remarkable content to attract the target audience to the products of services of a business, than mostly the questions comes up:

How can we be creative and find ideas to produce remarkable, helpful, informative, and share worthy content?

In this article I will show you some great ways to take advantage of your actually existing material.

But first, do not try to copy or to imitate your competition! What you should do is to keep an eye on them to stay up to date what they are doing.

To get great content ieas to produce remarkable, helpful, informative, and share worthy content, simply look into your actually existing material.

Great sources of content ideas are:

• EMails send / received

• Forum Messages

• Videos of Events, Products and HowTos

• Interviews mit Customers and Employees

• Company data

• Cases and experiences

Another great way to find content ideas to spread your creativity are marketing ideas from other industries. These ideas you can adapt to fit into your business.

Allways look what your customers are interested in most. Information which help them make their life easier and solve their problems.

The more remarkable, helpful, informative, and share worthy content you publish online in your blog and as eBooks, whitepapers, reports, presentations, videos, photos, press releases, podcasts and on social media, the more target traffic you will attract to your products and services.

Studies show that companies who blog receives up to 55% more traffic than companies who do not blog. Studies also show, the higher the volume of published blog posts the more the traffic increases.

To reach a usable and steadily increasing amount of traffic through blogging it is necessary to publish 300+ blog posts.

The more creative you are, the better your inbound marketing will work. The more you use your brain the more leads you will generate through the inbound marketing strategy!

It’s simple: Brain vs. Budget. And brain always wins on the long term!

How do you find content ideas to attract your target audience to your products and serivces? Please leave your comments, ideas and suggestions below in the comment field.

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