Blog | inBlurbs Inbound Marketing Agency

June 27, 2011October 7, 2011

How companies are using social media for marketing research

How to do social media for marketing research? In fact this is the first part of a social media marketing strategy.

First, it is important to learn more about your customer and the social media places they are hanging around and why they are there, what they are interested and what they are talking about.

When you have done your previous social media for marketing research right, than you have discovered your different buyer personas and how to get their attention to attract them to your offers.

Now you can digg deeper and discover your competition and what they are doing in social media. You could take a closer look at your competitors and see if they are successful with their marketing. What their customers are saying about them and much more.

You could also focus on trends in your industry. This gives you the opportunity to offer custom tailored products and services to your target audience to server there demand better.

Here are some tips how you can use social media for your research:

Learn more about your target audience on Facebook!

To learn more about your potential marketing on Facebook you can use some FB tools like FB Groups, Pages and FB Ads.

Facebook Groups: In Groups you can get the real time communication of your target audience. You can see which things they are interested in and what the like and do not like. You should become a member of the most groups which are important to reach your audience.

Facebook Pages: The same opportunity here with company pages. Look out for company pages of your competition and “Like” them. So you can observe the discussions on your competitors pages and gain important information on what they are doing and customer satisfaction.

Facebook Ads: With Facebook Ads you can do segmentation for your audience. The segmentation shows you how many people of your target audience are on Facebook. This numbers gives you a more inside look into the marketing potential and possible success of your Facebook marketing.

Learn more about your target audience on LinkedIn!

LinkedIn is great especially for B2B marketing. With its 100+ million users they are not as big as Facebook, but for B2B they are the number one player in the marketing.

You can learn more about your potential marketing success on LinkedIn when you utilize some LinkedIn tools like Groups, Answers and LinkedIn Ads.

LinkedIn Groups: Research for In Groups LinkedIn where your buyer personas could be around. Become a member of these groups and observe the discussions and communication there. Introduce yourself and your business and offer help and assistance. Comment if you have something important to contribute. Groups are great way to get seen from your target audience.

LinkedIn Answers: On LinkedIn you can showcase your knowledge. Research for your industry related keywords and phrases and give advice to the people who have asked. Listen carefully to the questions asked, because this is what your audience is interested in. You can get a lot of information for product and marketing improvement from LinkedIn Answers.

LinkedIn Ads: As Facebook Ads, LinkedIn Ads give you a more clear picture and numbers about your audience and market potential on LinkedIn. The segmentation LinkedIn shows you how many people of your target audience are registered from how many countries. Equipped with this numbers you can increase your chances on LinkedIn.

Learn more about your target audience on Twitter!

With its 100+ million users Twitter is the biggest micro blogging platform online. Most major businesses utilize Twitter for their customer support and interaction.

With its feature like @Mentions, Retweets, Searches and Lists you are able not only to see what your audience is talking about you, moreover you can set more of your industry related keywords and phrases to see trends and important discussion and also you can observe your competitors through Twitter.

These tips show you how to using social media for marketing research in an easy and smart way.

Monitor your social media in less than 10 minutes a day

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June 24, 2011October 8, 2011

Low cost lead generation with Inbound Marketing Strategy

One of the biggest challenges for businesses is the generation of qualified business leads.

Today businesses have great opportunities to attract business leads to their website. The quickest to get traffic and leads is PayPer Click marketing through Google, LinkedIn, Business.com and Facebook.

With PPC you only pay for clicks made. When you lead your clicks to landing pages and you offer a bonus for your prospects to encourage them to register as a leads.

PPC is definitely no low cost lead generation!

To generate sustain traffic and leads you should take further strategies like inbound marketing into account to make you independent of paid marketing in the long term.

Inbound marketing is the marketing strategy that focuses on getting found by customers when they research online for products and services your business also has to offer.

With inbound marketing businesses earn their way to the customer, by publishing helpful information on a blog, in social media and forums.

Brain vs. Budget = Inbound Marketing

Inbound Marketing can help you to:

A. Save up to 62% of your marketing budget.
B. Stand out of your competition.
C. Generate a massive amount of leads.
D. Get up to 55% higher lead conversion rates.
E. Increase your customers and sales.

As Inbound marketing saves you up to 62% it is in deed low cost lead generation strategy.

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June 23, 2011October 8, 2011

LinkedIn endorsement and follower count to get the most clicks for your paid advertisements

As you maybe have heard LinkedIn has launched a Personalized Ad Platform, which makes ads more attractive. These improvements doe really benefit marketers.

About LinkedIn: LinkedIn is a business-related social networking site and is mainly used for professional networking. As of 22 March 2011, LinkedIn reports more than 100 million registered users, spanning more than 200 countries and territories worldwide. The site is available in English, French, German, Italian, Portuguese, Spanish, Romanian, Russian and Turkish. Quantcast reports LinkedIn has 21.4 million monthly unique U.S. visitors and 47.6 million globally.

–Source Wikipedia

There is no question, if you want to reach your B2B audience than LinkedIn is your first choice.

With the launched a Personalized Ad Platform LinkedIn shows your potential visitors the endorsements you have get. This could help to improve your credibility and increase the number of qualified clicks to your ads and the number of business leads generated as well.

The new launched a Personalized Ad Platform of LinkedIn empowers your PR value. As PR coverage is more valuable then paid advertising only, the included information about your endorsements from third parties and your followers cout are more valuable and increase your credibilityt too.

The follower count which is shown on the Personalized Ads also which also weights good when you are looking to attract prospects to your pages to generate business leads.

When you are able to manage your LinkedIn interaction, to grow your followers and get endorsements than you are on a good track. Also you should manage the conversation on LinkedIn because this is the venue of all of the above and supercharges your paid advertisement on LinkedIn results! 😉

Marketing takeaway tip: Step one; grow your LinkedIn followers and get as much endorsement as you can. Step two; start to do marketing with the LinkedIn Personalized Ad Platform.

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June 22, 2011October 8, 2011

Inbound Marketing with or without marketing strategy to reach business leads goals

A strategy is a great way to have some kind of roadmap which can guide you through the opportunities and pitfalls of internet marketing.

To achieve your marketing and revenue goals you need to know which way to go and what exactly to do when you establish an internet marketing strategy.

In today times when things are changing in real-time, even not over night anymore you also should keep a certain level of flexibility to adjust your marketing tasks and correct your course if necessary to reach your internet marketing and revenue generation goals.

As social media and content creation are important parts of inbound marketing you need to keep the flexibility to react on your customers demand. To simply stay on a previous decided way without taking into account that things can change or have changed could lead your marketing efforts in the wrong direction!

How to have a flexible strategy?

Set an editorial Kalender, where you write your content ideas down, where you plan your events and press release distribution. But do not obsess about it.

As content creation is the backbone of inbound marketing you maybe should establish your marketing as some kind of content marketing! Why content marketing?

Go through your social media channels and listen to the conversation. Listen what kind of questions your audience have and what kind of problems they are looking to get solved. Here you will get your content inspiration in real-time. When you carefully listen you can be helpful and contribute in real-time to your audience and make them aware of you.

Also you can use this Q&A as resources to write a blog post, eBook, whitepaper or a simple how-to, to solve the problems of your audience in real-time!

When you produce interesting, helpful and remarkable content you should market this content through appropriate social media channels to get it noticed by your audience, in real-time.

Marketing takeaway tip: Solve the problems that bother your audience in real-time as they appear. This will set you apart from your competition, make you outstanding and will attract more curious potential new clients to your offers.

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June 20, 2011October 8, 2011

Inbound Marketing to gain the trust and respect of your buyer personas

Trust and respect are important in real life and much more important in today’s anonymous times of internet and internet business.

Trust and respect comes before the sale.

When people trust and respect you they are more willing to listen what you have to say. This makes it easier to publish remarkable content to them which leads them to optimized landing pages where they can register as a lead to later follow up and to business with them!

Remarkable, helpful, interesting and problem solving content is also the magnet to attract your buyer personas to achieve those above goals, trust and respect!

Here are some points you should take care and to cultivate and to improve to gain trust and respect from your audience:

Be communicative – Don’t pitch your audience and be more communicative. Be helpful and try to assist where ever you can.

This does not mean you should give away your services for free, but you could do a corporate blog where you can publish tips and tricks with helpful insights for your audience. Ask for comments and encourage your buyer personas to give you their honest opinion. So you start a two way conversation and you get the attention of the right prospects.

Respect your buyer personas – If your buyer personas do not know so much about the topics you cover, this does not mean they are dump!

More over it means you have the chance to educate them and to show the possible solutions for their problems. To get popularity as a problem solver is half the way to gain more business. So don’t be arrogant and push away people who might have silly questions. Because there are no silly questions at all, but there are dump answers. Take the chance to show you self fro you best side and be resource not a critic!

When you are open minded, helpful and show respect to your audience you will get this back from the people you deal with. You will gain a valuable position as a trustworthy and competent source within your industry.

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June 15, 2011October 8, 2011

Speed up your SEO with Social Media

How to get on first page of Google? This is the most asked question when it comes to SEO.

The question should be: How to get found from potential customers?

Do you know which keywords, terms and phrases your target audience is looking for when they do research for products and services from your industry?

A lot of traffic does not mean anything, when you don’t generate high quality leads.

Less is more!

Balzac

Businesses often focus on a “large amount of traffic” instead of the “right traffic”. This results in enormous PPC spending and Keywords acquisition battles with companies with deeper pockets which simply displace you with their massive financial power.

When businesses do SEO than often results are expected over night. But this is not the case. Sustainable results in SEO need time.

Go “Long Tail” and do research for two or three words keywords. A great help to do this is the Google Keywords Tool. Your area of interest depends if your globally active or locally.

If you are locally active lookout for the keywords with a low competition and under 1000 local searches. Mark all of them and export them to your desktop. Be precise with your keywords as you can be, this will increase the quality of your traffic and your leads.

Now you can produce content around your researched keywords. Publish this content in a corporate blog and distribute and market it on social media sites like Twitter, Facebook, and LinkedIn and so on.

Search engines love blogs. Blogs have always fresh and newsworthy content and therefore they prefer to index them. A regularly updated blog gets more search engine attention than a website.

Each published article is an additional chance to get found on Google from your target audience.

Encourage your friends and followers to give you feedback, comments and critics about your content. Encourage them to share your content with their network of friends.

The information distributed and discussed in social media is also indexed from search engines and the more you are active the more your chances increase to get found in search engine results. Social media is called the new SEO.

Read also these articles:

Leverage your employees to quadruple your business leads
Why numbers count for Facebook lead generation success
How to get found on Google? This is easier than you think.

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June 14, 2011June 14, 2011

The Number ONE Inbound Marketing Success Secret is Content

It is no secret that companies who publish valuable content on the web get more attention from their existing and potential customers.

Companies that utilize the opportunities of publishing valuable content get more attention, traffic and generate more leads.

As attention of the target audience is important to gain trust and credibility, the best way to do this is to show expertise and to be helpful.

Companies that publish content online in their corporate blog and social media make them self more visible to their target audience.

Search engines like Google, Yahoo and Bing are indexing the content which is distributed online through social media and increase the chances for a company to get found when potential customers looking for products and services they also have to offer.

A HubSpot study made of data of 4,000 companies shows: The more content you have the more traffic you get. This evaluation shows that companies who blog daily (20x a month), with 400+ indexed pages and 31+ landing pages get the most traffic and leads online.

Here are some tips how you can produce content and landing pages to increase, traffic and leads

Look out for content sources and ideas in your company.

Useful sources to get content ideas are:

— FAQS
— HOW-TO’S
— WHITPAPERS
— E-BOOKS
— VIDEOS
— BLOG!
— SUPPORT REQUESTS FROM CUSTOMERS

With these valuable sources you can do 300 word blog articles or write How-to papers or do videos which you put behind landing pages to generate business leads to help your customers to solve their problems and to show your products in action.

Engage all employees to produce helpful content with your target customer in mind. The more employees are engaged the more content your company has to offer.

The more helpful content you produce the more your chances will increase to position on the web to get found when people are looking on the search engines for products and services which you also have to offer.

You simply increase your visibility and get you better found from your target audience!

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June 9, 2011March 24, 2014

Small Business SEO Strategies

What’s the biggest mistake that most small businesses make when it comes to SEO? Personally, I would suggest that a common problem is being unrealistic about what can be achieved.

Does this mean that it’s not possible for a small business to gain considerable rewards from search engine optimization? On the contrary, I would suggest that there are massive benefits associated with SEO that’s done in the right way. But you need to think carefully about your strategy if you want to achieve cost effective results.

Ignore massive corporations!

It’s easy to look at the search results for the most competitive keywords and to assume that you need to be ranked for these phrases in order to succeed. There’s a good chance that you’ll find that these search terms tend to be dominated by the big brands and corporations.

This is not a coincidence. The reason why big companies are able to control the search space is because they have significant online marketing budgets. You can be sure that they are hiring top SEO professionals and spending considerable sums of money to achieve those positions.

Typically, it’s also the case that large organizations tend to have a large amount of data available to them. Although this should give them some advantages, you may be amazed to find that many big companies fail to act on the information. That’s often because they simply have too much data to analyze.

What does this mean for small business owners? It means that big corporations are missing out on some key signals.

Target cost effective search terms

Those big organizations often spend so much time, effort and money targeting high profile search terms, they don’t realise that the search terms that convert well may be less competitive. That’s pretty ironic!

But it also reveals an opportunity for small business owners. It means that you can target those areas that larger rivals are ignoring. This won’t just mean that you’re not having to compete with the massive corporations (with their massive advertising budgets) – it also means that you’ll be targeting keywords and phrases that will actually generate income for your business.

This is the cost effective approach to small business SEO that you should be striving for. Sure, it won’t allow you to boast at dinner parties about how you’re top of Google for a high profile search term. But how much does that really matter? Most business professionals would rather have money in their bank accounts, than being able to boast about such trivialities!

Put your strategy into action

Once you realize that SEO isn’t about high profile, competitive, poor converting search terms, you’ll find that you’re in a much stronger position.

You’ll be able to move your online marketing efforts forwards, without wasting money on SEO that’s simply never going to produce the returns that you’re looking for.

Effective SEO should be seen as a business investment. Once you’ve grasped that, you can stop making the mistake of seeing it as a cost.

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As one of the leading search engine experts in the UK, Keith Barrett has used his considerable online marketing experience to help numerous businesses over the course of the past decade.

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June 6, 2011October 8, 2011

How to measure your ROI of Public Relations

When you are doing social media and public relations you will come to the question how to measure your results, moreover how to identify any ROI of your PR activities?

To track your PR results, your reach and mentions is essential for the improvement of your strategy.

The more information you get the better you can improve and optimize your tasks to increase your results.

There is no exact way to calculate the ROI of social media and PR.

Here are some points you can utilize to come very close to facts and data to calculate your ROI:

Google Alerts: You can track mentions of your company in media. You can set alerts for your brand, your name and your products. Google alerts can immediately inform you as soon your brand, your name and your products is mentioned online. You can also track what your competition is doing this way.

Track Your Press Releases: You can do this very well on Google Search “News”, “Blogs”, “Real-time” and Discussions. Here you can also set Google Alerts.

Your Website’s Sources: When you learn more if your traffic is coming from your press releases and from social media like Facebook and Twitter you get clear info how people find you.

Ask Your Customers How They Found You: A great way to measure your reach is to ask your customers how they found you. You can do this in a very simple way by adding an extra form field to your landing pages.

This above are only some ways to measure and to bring great data together, there is much more. But start with the above and evolve your doings to measure the ROI of your PR.

How do you measure your PR reach? I am looking forward to your comments below.

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June 3, 2011October 8, 2011

Make your campaign personal and increase your revenue

Studies show that personalized campaigns bring better results. This is not new but most companies still ignore this fact.

Sure it is more effective to speak to a buyer persona more personally than to fire a “one size fits all marketing message” in the hope one bullet will hit the target.

When you talk to your leads than you have to talk to them personally if you want to make a deal, right? You do your conversation in a friendly personal way. So why not start with this kind of friendly and personal way when doing your lead generation campaigns?

EMarketer and EPISERVER studies shows that campaigns done personal have the best results.

Also this Studie show that most of the asked marketers are planning to increase their campaign personalization efforts to increase their visitor to lead and the lead to customer ratio.

Some great ways to personalize your marketing efforts are the use of personalization features in your email management system. Also you can include in your set of share buttons on your blog an option to ‘email this article’, only to name some of them.

As those studies also show what marketer are already doing and what they plan to do in the future, you should also set your plan for campaign personalization to increase your lead generation and conversion quote.

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Here are some tips how you can use social media for your research:

Inbound Marketing can help you to:

As Inbound marketing saves you up to 62% it is in deed low cost lead generation strategy.

There is no question, if you want to reach your B2B audience than LinkedIn is your first choice.

Trust and respect comes before the sale.

Less is more!

Balzac

Here are some tips how you can produce content and landing pages to increase, traffic and leads

Ignore massive corporations!

Target cost effective search terms

Put your strategy into action

Here are some Tipps how you can improve your social media sharing ratio:

Here are some points you can utilize to come very close to facts and data to calculate your ROI:

Studies show that personalized campaigns bring better results. This is not new but most companies still ignore this fact.