Blog | inBlurbs Inbound Marketing Agency

April 7, 2011October 8, 2011

What’s the best way to sell with social media?

It’s very simple: The best way to sell with social media is NOT to sell! Think different!

Why does a customer buy? A customer buys when he trusts you and your business and when he is sure you understand his needs.

There we are. You only can sell to somebody who trusts you.

How to gain trust? Not through sales pitches in social media that’s for sure!

You can gain the trust and credibility of your audience when you are a helpful source and they get the feeling you want to educate them and to solve their problems.

You can gain trust and credibility when you engage with your audience by publishing helpful and share worthy content online.

To better understand this process you should also read Chris Brogans’ and Julian Smiths’ book “Trust Agents”. They describe how and why it is important to earn the trust of your audience before you make an offer.

In simple words: Be there before the sale!

The best way to move from content publishing in social media to real revenue is to convert interested visitors to leads and to paying customers by a lead nurturing process which also consist of the distribution of valuable content and NOT sales pitches!

When you engage in social media and your only goal is to sell as quickly as you can, than you miss some important and more powerful benefits which social media has offer to your business.

With the help of social media you can build brand awareness and loyalty. Brand awareness and loyalty lasts longer than dump sales pitches! Think about it!

To get people engaged you need to educate and to entertain them. The more you are able to engage your audience, the more attractive you will become and the more leads and business you will get out of social media.

Your social media profit depends mostly of your creativity, communication skills and the ability to try out new ways.

How do you do yoursociel media marketing? I am looking forward to your comments below!

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April 6, 2011October 8, 2011

When do you start your lead generation with inbound marketing?

Leads are very important for businesses to get new customers. But before you can get leads´ you need to get found.

78% of Internet users B2B and B2C conduct product research online.

How often do you think: “If I could be on the first page on Google, than I would get more traffic and leads.” And you are right!

To be on the first search results on Google would bring you traffic and leads. That’s a fact!

There is an easy way to get there, on the first search results on Google. You simply need to get an increasing amount of relevant Backlinks.

The easiest way to get a ton of Backlinks is to publish link worthy content online. Content where others websites and blogs want to link back. Because they like this content and think it is helpful for their audience.

With Inbound marketing you can achieve those goals to get found and to get leads to increase your business.

Inbound marketing is the marketing strategy that focuses on getting found by customers when they research online for products and services your business also has to offer.

With inbound marketing businesses earn their way to the customer, by publishing helpful information on a blog, in social media and forums.

Inbound marketing includes Blogging, Social Media, Lead Conversion, Lead Nurturing and Closed-Loop Analysis.

Blogging

57% of businesses have acquired a customer through their company blog. Companies which blog get up to 97% more Inbound Links and 434% more indexed pages than companies who do not blog. The more articles you write the better.

Setup a corporate bog and start to create remarkable content with your blog! Go out and research relevant blogs where you can leave an educated comment. So you build additional Backlinks.

Social Media

67% of B2B companies and 41% of B2C companies have acquired a customer through Facebook. The number of marketers who say Facebook is “critical” or “important” to their business has increased 83% in just 2 years.

Register and complete your social media accounts and profiles in Facebook, Twitter and LinkedIn and start to market your blog articles there. Grow your network and be a part of group discussions.

Lead Conversion / Lead Nurturing

Build landing pages to convert those generated traffic from social media and search engines with compelling offers and a clear call to action. Offer something of value in exchange for your leads email address and further information. Keep your forms short.

Start a lead nurturing process where you inform and educate your lead, don’t pitch them!

How do you do your lead generation? I am looking forward to your comments below!

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March 28, 2011October 8, 2011

6 Smart ways for local inbound marketing for restaurants

Restaurants are mostly dependent on local clients. As any other business it is important for them to get found and to get visited in the second step.

How can local internet marketing help to increase customers and revenue for restaurant?

When people research for products and services they go online first. No matter if they research for local products and services. They go to Google search to find them!

So you need to get found on Google to get more business!

Below are strategies to increase your online presence to grow your chances to get found first when people are looking for a restaurant in your city.

1. Video

A great way for a restaurant to build trust is to ask satisfied guests to leave a short video testimonial about the restaurant. Produce video, upload it to YouTube and Facebook distribute it through social media and embed it in your website and bog.

It is not necessary to spend a huge amount of money to produce high quality videos for brand building. Moreover professionally produced videos are not effective as crowd sourced videos are. It is more efficient to buy flip cams and let the employee’s record videos of the daily doings.

Those videos are more credible, show a human side of a company and build the business brand on a more personal and remarkable way.

Your video content is indexed from search engines and makes you get better found from your target audience. Each video is an additional chance to get found!

2. Corporate Blog

Another way is to do a corporate blog and to communicate with guests and potential new guest in an open and friendly manor. A corporate blog offers the opportunity for a restaurant to show their expertise and get direct feedback from the target audience, learn about the needs of the audience and improve offer and services.

A corporate blog builds trust and credibility. Your blog content is indexed from search engines and makes you get better found from your target audience. Each article is an additional chance to get found!

3. Social Media

Social media as LinkedIn, Twitter and Facebook are great for restaurants to get in touch with their local audience. Have a friendly conversation with your guests and potential new guest, start and promote events, let your satisfied guests talk about you.

Use also the paid marketing options of those networks to reach more of your target audience.

4. Local online directories
Local internet marketing is a great way to get in front of your target audience. Research your local online directories and get listed there. Local directory listings, GOOGLE’s: shopping, places, recipes and Google AdWords.

Research for local restaurant and hospitality industry related bloggers and get in touch with them. Build a local network to expand your reach.

5. Coupons
Platforms as Groupon and Yelp are great way to reach people who did not know you before and lead them to your business.

6. Joint ventures
Do joint ventures with other local businesses, which are related to your restaurant business but no competition!

All of those ways above make you more visible for your target audience! The more you publish, the more your chances increase to get found and to get more business.

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March 24, 2011October 8, 2011

How marketing consultants can help you increase web traffic

Marketing consultants play a crucial role in analyzing your business, identified new sources of traffic and decreasing your marketing costs.

Not only marketing budgets, they help in finding new customers for your business and also increasing targeted web traffic.

Marketing Consultants show their expertise in implementing various strategies like advertising, email marketing, social media marketing and search engine optimization.

They analyze your business by tracking visitors, using latest blog tools, providing the list of targeted customers for your products, finding new customers etc. This article brings you the advantages in taking advice from an expert marketing consultant.

Advantages of hiring an expert marketing consultant
Marketing consultants are people who have rich experience in various niches and have idea of latest marketing strategies online.

Some of the advantages of hiring an expert marketing consultant are given below:

Marketing Consultants are experts
Getting an expert advice is always beneficial especially when you are not aware of how exactly you can optimize your marketing strategies and increase targeted web traffic. As marketing consultants have relevant expertise, they provide you with an expert opinion about marketing strategy.

Helps in improving your marketing strategies
Marketing strategies if not utilized properly may result in losing huge amount of budgets. To utilize marketing budgets efficiently for your business, it is always advised to take an expert opinion

Helps in introducing new tools
Marketing experts helps in providing you information about latest tools in the market which may help you generate quality leads. These tools help in analyzing your web traffic and where is the potential base for your business and helps in targeting that potential base.

Decrease unwanted budgets and plan a effective marketing plan
An effective marketing plan helps in decreasing budgets predominantly. Marketing consultants provides expert advices in bringing new marketing ideas and promotions which can helps in improving targeted web traffic.

Use latest marketing strategies to target large customer base
Marketing consultants helps in reaching to some of the large customer bases which helps in increasing business leads. You can get to know about the latest social media marketing tools which can boost your search engine rankings and also helps in search engine marketing.

Thus marketing consultants helps you in finding new business leads for your firm and thereby helping your business improve and earn profits.

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March 23, 2011October 8, 2011

Get targeted web traffic for small business marketing

Internet has become a platform for business entrepreneurs to find their customers from all over the World.

Likely competition also increased predominantly which is the reason for different marketing strategies coming into picture.

To overcome the competition, businesses look for targeted web traffic for their business online.

This article describes some simple tips to get targeted web traffic for small business marketing.

Top Resources for targeted web traffic
Generally, small business owners usually try to increase their web traffic to reach their targeted customers as a part of their marketing strategy.

Keeping in view of their small business and available resources, they look for optimized marketing strategies for their business.

They increase their web traffic by following various strategies which are affordable and easy for the small business firms.

Inbound marketing
Inbound marketing is nothing but getting found by the customer easily in the search engines, social media networking sites etc. when he or she searches for a product or a service of your firm.

Here you need an optimized website with good informative content with keywords.

Search Engines
Search engines generally brings targeted traffic for sure but you need to submit your site map in these search engines and should regularly post informative content in your website by tagging with good keywords.

Search engines usually grade the websites with their own rankings.

So search engine rankings help in finding your website in the starting pages of the search engines.

Social media networking sites
Major social media networks such as Twitter, Facebook and LinkedIn are places where you can find different people from different countries at one place.

You can increase your targeted web traffic by attracting these people to visit your website.

As a result you can find new customers for your products or services as well as increase your web traffic.

But this strategy will be successful for your firm when you make a friendly relationship with this people rather than doing direct business.

Marketing consulting services
Depending upon the need and available financial resources of your firm you can opt for marketing consulting services in order to increase your web traffic in your website.

There are various marketing consulting firms which offer services for small firms with various packages which help in marketing of your small firm on Internet and can also take help in finding your customers through these consultancy’s .

Hence, these inbound marketing, social media strategies, search engines etc can bring targeted web traffic and can help you in finding your customers easily but for this you need to maintain a corporate blog and an optimized website.

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March 22, 2011October 8, 2011

6 Reasons for a corporate blog to get business leads

Corporate blogs are now of the prominent inbound marketing strategies to gain targeted web traffic.

Almost all the major businesses online have a corporate blog where they share their latest product information, latest product news, information about new launches etc. In other ways, it is one of the effective efficient inbound marketing strategies to improve search engine rankings.

This article provides advantages of corporate blog and how it helps in driving targeted web traffic to your business website.

1. Advantages of having Corporate Blog

Corporate blogs are gold mines for business online. Corporate blog is recommended by top marketing consultants in Internet today. The major reasons for going for a business blog for your business online are

2. Blogs are search engine friendly

Search engines like the latest content and always look for fresh content. Adding an important update in your corporate blog or about a product launch etc. will help in getting recognized online by search engines. This is best possible through business blog.

3. Show your expertise and Authority

If you are looking to get recognized online, then one of the best way to show your expertise in your niche through corporate blog. All the major companies have corporate blogs or even whole corporate blog networks which are managed by top layer of the companies. Blogs are one of the best ways to show your authority online.

4. Share and Improve relations with your customers and clients

Corporate blogs helps in sharing insights and also improving customers for your blog. Blogs can be used to give pre-defined answers and queries which solve your clients questions. This helps in having more customer orientation and at the same time increasing trust in your clients.

5. Increase your brand Image

Business blogs helps in improving brand image and also helps in getting recognized by customers. Now every customers look for reviews of your website. It is through business blog your customers can know much about your business growth, launches, reviews thus helping to improve brand image for your organizations.

6. Decrease marketing budgets

Corporate blogs helps in driving targeted web traffic for your blog. As you get more traffic from search engines, you can get more leads for business lead generation campaigns. This helps in decreasing marketing budgets for driving new leads.

Start your business blog today and see the major advantages by adding latest blog tools.

Do you have a corporate blog in use and how are your experiences? Please leave your comment below!

More important resource about corporate blogging:

Corporate Blogging: My Corporate Blogging for Dummies Book Arrived …

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March 21, 2011October 8, 2011

The web marketing value of Facebook like Button

Profits of any company depends on how effectively their products are visible in Internet and how effective are their marketing strategies for getting targeted web traffic from search engines.

Social Media buttons like facebook, twitter and linkedIn have huge web marketing value and also play a major role in social media marketing.

Advantage of Social Media Buttons for sharing

There are different ways you can share your website or online blog articles with people online. Social Media buttons for Twitter, Facebook and LinkedIn have huge marketing value and your popularity increases when users started sharing your articles in these social media.

Businesses display the number of times articles in their blog are shared in major social media communities. More are the number of shares; more is the popularity of any site in Web.

How to add facebook Like Button for your blog or business

Facebook like button is one of the most powerful sharing social media button in Internet today. Most readers use this facebook like button to express their interest in particular information. Some best ways to market your products and website through facebook are given below.

Facebook Widgets

Now with lots of customized business and blogging tools available, your online blog can easily be integrated with facebook. If your business has a facebook fan page, then you can add widget of your facebook fan page to your blog. This is one of the efficient web marketing strategy to show your website popularity to readers of your blog.

Addthis and Share Buttons

You can even add Add this or Share buttons. These buttons helps in getting your website or business blog added in social media very easily.

Customized social media buttons

Customized Social Media buttons for major social media communities like Twitter, Facebook and LinkedIn brings more creativity for your blog posts. Customization like a Facebook Like Logo, numbers of shares adds more interactivity to the posts and readers can also identify the popularity of that particular blog.

Latest Facebook Applications

There are hundreds of facebook Applications developed in recent years. Use these latest applications to promote your business online.
Start sharing your blog posts with major social media communities and improve your web marketing strategies.

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March 17, 2011October 8, 2011

9 Ways to measure your social media ROI the smart way

Social media can be a great source of traffic and leads.

More and more businesses start the conversation in social media and many of them ask for the ROI.

As social media needs investment of time and money like any other communication channel, it needs to prove results!

Metrics are a great way to prove results.

Traffic

The amount of target traffic is important. The more qualified visitors you have the more leads you generate. Build as many traffic as you can.

Participant

The more people participate in your online activities the better. This shows that you have authority and can motivate your target group.

Visibility

When you publish content look out how many people read or downloads your published content. Most services offer stats. Here you can get metrics about the success of your content.

Leads

Leads are a result of qualified traffic and good landing pages with compelling call to action. Like traffic, the more the better. But your lead count depends to your traffic! Build as many landing pages as you can.

Reach

The more you engage in social media like Twitter, Facebook, and LinkedIn and some other the more you can expand your reach. For example, each Facebook user has about 130 friends and their friends have also about 130 friends each, and so.

Search Engines

Under which keywords can you be found in the search engines. And how often are you found through this keywords from you target audience?

Buzz

The more people you mention, your business and your brand the better. So more people become aware of you and visit your social profiles and your website.

Customer Satisfaction

Service and support are the secret weapons of marketing. Satisfied customers use to talk and unsatisfied talk as well. Keep your clients satisfied and you will gain more business.

Your revenue

The most important metric! Has your revenue increased? If yes, which channel was the most profitable one?

These are some simple ideas for you to measure your activities and to show ROI.

How do you measure your sociel media results and what are your experiences?

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March 16, 2011October 8, 2011

Get 55% higher lead conversion rate with your own inbound marketing leads

As every business need leads there are also companies out there who sell leads for every industry and topic!

And here is the problem. With the lack of knowledge, interest or booth many business owners buy leads instead of to generate their own.

Mostly those bought leads are of low quality which produces more frustration and work for the sales force with poor results.

If your business like any other depends of a fresh and constant lead flow than you should start generate your own high quality leads.

When you create your own leads with Inbound Marketing you get:

Better quality of your leads.
Your conversion rate can increase up to 55%.
You are in control of your leads and nobody else.
You save a truck load of money in the long term.
Your sales force works more efficient and more motivated.

What’s Inbound Marketing?

Inbound marketing is the marketing strategy that focuses on getting found by customers when they research online for products and services your business also has to offer.

With inbound marketing businesses earn their way to the customer, by publishing helpful information on a blog, in social media and forums.

Inbound marketing includes Blogging, Social Media, Lead Conversion, Lead Nurturing and Closed-Loop Analysis.

Inbound marketing helps you to:

A. Save up to 60% of your marketing budget.
B. Stand out of your competition.
C. Generate a massive amount of leads.
D. Get up to 55% higher lead conversion rates.
E. Increase your customers and sales.

How you can utilize inbound marketing for your business:

To start generate your own leads you need to establish magnets online to drive your buyer personas straight to your landing pages, where you convert them to leads and then follow up with them to establish trust and a relationship to convert them to sales over the time.

Start a corporate blog with a compelling call to action on the end of each blog post, which leads to a landing page to convert visitors into leads!

Promote all your articles in social media to increase your reach. Remember, every facebook user has about 130 friends! Engage with your audience, than they will visit you.

Write press releases for your buyer personas and include links to landing pages and distribute them through press distribution services.

Do events, webinars, give away coupons, simply everything what makes you outstanding and drives your buyer personas to your landing pages like a magnet.

Use your imagination and your creativity, these are the key factors to win, not your budget!

With inbound marketing you beat any budget, because it’s the smart guys marketing strategy which has proven during the last five years!

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March 15, 2011October 8, 2011

Inbound marketing or think globally and work locally

Most companies think to get customers from all over the world but miss to focus on their local area, which is much easier than to try to get customers form the other side of the world.

The best and easiest way is to get your Google Places listing first. This is very easy and a great point to start your local marketing! Make your listing in Google Places.

To get found you will need to find the best long tail keywords and to include them into your published content. Research long taile keywords and include them into your content.

Did you build your Facebook fan page yet for your business? And how about LinkedIn, did you made your company profile there as well? A facebook fan page can helpy you to market your business to your local market.

Do you know Groupon? Groupon helps you to market direct to your local market, laser target! With coupons you can attract a lot of new cusomters to your business very effective.

Furthermore, there are local business related directories. Did you check your local directory? Just go to Google and type your city and local directory. Then you get all the directories releted to your city. When people research they go online first and when you are listed in your local directory than you can get found locally!

Did you register your business in Foursquare and Yelp? If not, hurry and register. Be active on Foursquare and you can attract custmomers locally as well.

Twitter, with Twitter you can communicate with your local audience as well. You can promote new coupons, products and event. Go out and register with Twitter.

How you can see, you have a ton of opportunities to take advantage of to grow your business in the local area before you reach out to the world. Just do your homework and go local first!

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March 11, 2011October 8, 2011

Your inbound marketing and failure

If you think you can do inbound marketing without any failure then you are dreaming. Means you will do failures.

But let’s change the position and take a look from another perspective.

If you think you can fail and if you think you can do it right than you are right!

When you start your inbound marketing than you will oversee things, but this is ok!

When you start your blogging activities then your chances increases to get seen from your audience.

And not every activity will be the one with the best results! This is not the goal to be 100% perfect! Try to start your inbound marketing with a blog.

Brain vs. Budget = Inbound Marketing

View more presentations from inBlurbs

Businesses which blog get:

• 55% more traffic
• 97% more inbound links
• 434% more indexed pages

You can get blogging ideas from customers email, forums, social media, and Google news and so on.

Write one post per week and then increase your blogging to two posts per week and so on.

Connect to social media sites and start to engage with your audience. Distribute your articles there as well.

Produce information products to capture leads. Set landing pages and include a compelling offer and a call to action to motivate your audience to register to the free info, so you generate leads.

Set a lead nurturing process and use email as a channel of information for your audience not for sales pitches! The results will be more leads convert to paying customers.

Inbound marketing generated leads have an up to 55% higher conversion rate than leads from other sources.

Register with business directories and offer some of value to your audience lead them to the landing pages and convert them to leads.

The same game with pay per click marketing.

So you produce a steady stream of leads the inbound marketing way.

It is as simple as that!

How did you started your inbound marketing and which obstacles did you take to achieve your lead generation goals?

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March 10, 2011October 8, 2011

How to transform your offline marketing to online inbound marketing

More and more Marketers which are active in offline marketing start switch their marketing to the web.

To gain profits from the switch from offline to offline you need to set a committed strategy.

This strategy includes a rework of your offline activities to drive your audience online and a website optimization, re design or complete rework to capture your audiences’ attention.

Here are useful tips how you can make it work for your business.

Drive your audience from offline to online

As you use offline marketing material you should aggressively motivate your audience to visit your website. To achieve this you should include your website URL in all of your print material.

This includes your brochures, business cards, flyers, displays and all the stuff you give away for marketing to your audience.

As the technologies evolve, mobile devices are a great way to take your offline marketing online.

To make it easier for your audience to take your online information you should include a QR code in every piece of printed paper. This makes it easy for your potential customer to capture your most important information on the fly, like website URL and slogan, with a smart phone. Later they can come back to explore your website.

To empower this process you can do contests which lead your offline audience online. Contests are a great way to get website traffic.

More about QR codes: Businesses discover QR codes as marketing method

More about Business Cards: Business cards and why still to use them in social media

Business cards and why still to use them in social media

View more documents from inBlurbs

Your audience has hit your website the inbound marketing way and what now?

To gain the most out of your offline to online transition you should set effective lead capture landing pages, where they can register to make use of contests, special offers, coupons and other important information.

For this you should maintain an email list and set a lead nurturing process to convert those generated leads during the time to paying customers.
Use your lead nurturing as an information tool, do not tray to send out sales pitches. Your email newsletter is a communication tool and if you use it wisely you can profit greatly from it.

The move traffic from offline to online can increase your website traffic by up to 50%

Keep your water cooking and drive more target traffic to your website with GROUPON, read this article.

Groupon your revenue

View more documents from inBlurbs

How did you done the switch from offline to online with your marketing? I am looking forward to your comment. Please leave your comment below.

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