business leads | inBlurbs Inbound Marketing Agency

January 17, 2012January 18, 2012

Get social to get found from your future customers

Google, Yahoo and Bing increasingly include results from social media discussions in their search results. Especially Google+ results are likely more visible on Google results pages. Bing favors Facebook and also search results on Facebook are also from Bing too.

But how to get into those results the smartest way?

The easiest way to get better found on search engines is content marketing. As content marketing has become the most powerful marketing strategy to increase brand awareness, trust and credibility with the audience.

As content is only a part of an integral marketing strategy there is more part of the marketing puzzle important to be used.

The most powerful internet marketing strategy which also has proven to be successful and to bring guaranteed results for businesses is Inbound Marketing.

Inbound marketing consist of content creation like Blogging, Social Media Marketing, Lead Conversion, Lead Nurturing and Closed-Loop Analysis.

Inbound Marketing has proven to:

• Save up to 62% of a businesses marketing budget.

• Make a business stand out of their competition.

• Help to generate a massive amount of leads with up to 55% higher lead conversion rates

• Increase customers, sales and revenue.

Content creation

Content Marketing has become a significant part of online marketing strategy. Content marketing has proven to be the best and most cost effective way to drive traffic to a company website and convert this traffic to leads and customers.

The most popular ways of content marketing are blogging, social media and video. Studies show that 57% of companies which operate a corporate blog get customers through their blogging effort!

Social Media Marketing

Social Media Marketing has become a powerful tool to spread remarkable content to reach a wide audience.

For companies who engage in social media and show presence in these channels can open wide opportunities to get in touch with their audience. This leads to an increase of credibility and unfiltered feedback of the target audience and can lead to an improvement of products and services.

New studies show that up to 65 percent of today’s consumers expect a brand to listen and to respond on questions, comments and complaints in social media. Studies also show that companies which use social media actively to communicate with their audience are more successful than companies who do not.

Lead Generation

Inbound marketing has a 62% lower cost per lead than traditional marketing strategies. Inbound marketing way generated leads have a 55% higher lead conversion rate than lead generated through traditional marketing strategies.

Lead Nurturing – Lead Conversion

Effective lead nurturing increases lead conversion by up to 55%. Which does not mean that lead nurturing consist of sales pitches. Moreover effective lead nurturing is also a communication process with the future client in which the lead receives helpful and valuable information too. This grows the trust and increases the chances that a lead buys when he is ready to do so, because he knows the source as a trusted and reputable one.

Closed-Loop Analysis

All marketing tasks need to be measured to ensure you are walking the right way. During this closed loop analysis you increase successful tasks measure, improve and repeat. This ensures a step by step quality increase and a gradually decrease of marketing costs up to 62%.

Infographic: Content creation

Keep your inbound marketing flexible to react on real-time news! Always keep the news in focus. As news appears they can offer a tremendous opportunity for you to jump on this bandwagon to use it as your own marketing push the piggy pack way! But you must react quickly, in real-time!

Simply be the first who tweets, shares or likes the story and also take into account to write a blog article from your point of view ASAP! This can help to increase your brand awareness.

Did I missed something, what do you think?

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Free report: Get found and get leads the smart way.

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January 11, 2012January 11, 2012

Power your Inbound Marketing with small social networking sites

In the beginning of 2012 the traffic, unique visitors and time on site of some smaller sites like Tumblr, Pinterest and Google+ increased and attracted attention from marketers.

The audience of smaller sites can be of big marketing value for marketers as there are not overwhelmed of information like on the bigger ones.

Marketer can gain attention quicker and lead more qualified and quality traffic to their sites to convert them to leads.

This increased lead quality could also reflect in an increasing lead to customer rate.

With better lead quality you save time and money when you convert them to paying customers. Maybe your lead count decrease but the quality increases and you grow your revenue the smart way.

Here is a most actual list of social networking sites from Wikipedia.

Go through and research which one can e most suitable to reach your target audiences the most efficient way.

Register with those networks and complete your profile than start the conversation by distribution your content – publications to these networks.

Further important resources:

Smaller Social Sites See Significant Boost in Usage

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November 25, 2011November 25, 2011

How to get more traffic and business leads with Google +1

Today it is crucial to be active in social media to make your business more visible and this is no secret.

As major search engines like Google, Yahoo and Bing are indexing social media content the chances increase for businesses to get found online when they publish remarkable content and distribute this content to social media where it can be shared and commented.

With the last step to start +1 button and Google profiles and pages for companies Google has opened a other opportunity for businesses to get their content indexed and improve their SEO the social media way.

When visitors of your content click the +1 button than anybody in their network can see what they like including their profile picture next to the +1 vote. Also its the same way with published content on Google profile and business pages.

When you have already shared your published content like blog articles, pictures, video, etc. on social media sites like Facebook, LinkedIn, Twitter and others then you get a further powerful opportunity with the +1 button which you should use to become more visible.

How can you start to use Google + profile and page for your business?

A. If you have a Gmail account than go and register your Google+ profile and complete it. Insert all necessary information and customize your profile. Take care to use long tail keywords in your description.

B. When you are done with your personal Google plus profile than establish a Google business page. Insert all necessary information about your business. Take care to use long tail keywords in your description her as well.

C. Now let your friends know about your Google+ presence and invite them to your circles.

D. To step into conversation publish your content, information in your updates and ask for opinion. Comment on others updates and share them through the +1 button.

Your action and activities will drive awareness of you and your business and hopefully lead interested people to your blog, website and your offers.

Furthermore you got an additional chance to improve your visibility in the search engines through social SEO.

Infographic: Google+ VS. Facebook

—What do you think and how do you use Google + ?

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November 17, 2011November 17, 2011

Inbound Marketing the Easy Solution to get endless Business Leads

To be visible on Facebook and LinkedIn increases your chances massively to get a steady stream of high quality business leads and revenue.

As this information is a fact, still not the most companies do embrace social media and the wide opportunities it offers to step into real-time two way communication.

Still there are companies which do not act in this medium.

Research data below shows this:

• On Facebook alone, 69% of small businesses reported receiving customer recommendations through the site (University of Maryland School of Business)
• 41% of people using LinkedIn for marketing have generated business from it (Hubspot)

But

• According to CreditDonkey, just 35% of small business owners have a Facebook page (CreditDonkey)
• 18% of small businesses are using LinkedIn (Crowdspring)

What does it mean for your business?

When you are active now:

— Increase your activity and do more. Optimize what you are doing right now and measure to learn more about the things who work and the one who does not.

When you are still not active:

— When you start now you can position yourself the smart way and secure your share.
— Come from the sideline and take action before you get left behind and have to start an expensive uphill battle.

Companies which engage in social media show presence and get tremendous opportunities to get in touch with their audience. This also leads to an increase of credibility and unfiltered feedback of the audience and this can lead to an improvement of products and services.

The value of effective social media engagement in a context of a well executes inbound marketing strategy can be measured and results in an increase of brand value and growing revenue.

There is a wide list of big and small companies which have increased their success by utilizing social media. Companies like IBM, Dell, Coca Cola, SteelMaster Buildings LLC, The Equine Practice, Inc, Idea Paint, Neenah Paper Inc. and Duncan Aviation Inc. only to name some of them. And you can become one of these success stories too.

Infographic: The Future of Marketing

—What do you think? Let me kow your thoughts and comment below.

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September 26, 2011October 7, 2011

SHOCKING: How to Destroy your Business Reputation? BUY leads!

Today as I went through LinkedIn a group got my attention. It was the group about Online Lead Generation which I am a member of and where I contribute if there is a topic where I can help?

But today I went through the posts and I thought OMG, they are talking about buying leads. The word “Business Suicide” went through my brain.

Especially one provider caught my attention and I went to look into his background. This provider claimed to „generate thousands of real time leads in just about every vertical”!

Puhh I thought, this is a tough proposition and let’s see what’s behind them! I checked his website and guess what?

– An Alexa Rank of only 2,170,186 (means about 5 -10 unique visitors daily)
– 13 Google Indexed Pages (lesser pages means, lesser chances to get indexed and found on the search engines)
– Only 92 Backlinks (Qualified back links are one of the SEO strategies to get found, the more the better)
– No Corporate Blog (content marketing through blogging is the key to get found and to get leads)
– No presence in social media: no Facebook Business Page and no Twitter (43 percent of all online consumers are social media fans or followers, if you are not there you are missing them)
No Web DNA…. (maybe a ghost 😉 )

I asked him two question, I am curious if I will get any educated answer.

Q: How did you establish a business relationship to those leads?
Q: Why should those leads do business with the people who buy those leads from you?

Disussion Update

If you like to follow this discussion on LinkedIn, you can find it here.

Why did I done this you might ask?

Simple answer: I was shocked by that proposition made there and more shocked me that businesses believe this kind of fairytales and put their business on risk without to know what they are doing!

To buy leads is a waste of time and money and WILL harm the reputation of your business FOR SURE!

When you buy leads it is the same like you open the yellow pages and start cold calling from A-Z.

The people you reach do not know YOU, they did not requested to be contacted from YOU and they did not explained an interest in YOUR products and services previously!

By buying those leads – their addresses and bother those people you only show one thing, that your business has no USP and your products and services have no value for them.

You ask why?

If it would be the opposite you wouldn’t be dependent on paid leads! Instead of you would generate leads and customers automatically!

Boooom. You don’t like what I say!

So before you think about to pay for addresses, you should ask yourself why do you need to buy them and why do you not generate enough recommendations and leads from your existing customers actually?

To purchase leads is only a drip onto the hot stone. This will not solve your long-term issue and will not bring you closer to your business goals.

The opposite is the fact: The longer you depend on bought leads the more your chances will decrease to gain a competitive advantage!

Believe it or not you will loose business in the long term!

Stop buying leads and start build relationships. Build trust and credibility through content publishing (blogging) and two way conversations in social media. This is where you can generate highly valuable target leads with an PROVEN up to 55% conversion rate.

Start inbound marketing strategy by starting your own corporate blog ASAP!

69% of Businesses Attribute Blogging to Increased Leads [Data]

Inbound marketing is the marketing strategy that focuses on getting found by customers when they research online for products and services your business also has to offer.

With inbound marketing businesses earn their way to the customer, by publishing helpful information on a blog, in social media and forums.

Inbound marketing includes Blogging, Social Media, Lead Conversion, Lead Nurturing and Closed-Loop Analysis.

Inbound marketing can help you to:

A. Save up to 62% of your marketing budget.
B. Stand out of your competition.
C. Generate a massive amount of leads.
D. Get up to 55% higher lead conversion rates.
E. Increase your customers and sales.

“Get seen and you get visited! “

— How about you? How are your experiences with bought leads?

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July 11, 2011October 7, 2011

Attract your buyer persona with article marketing to generate more business leads

Article marketing or we can say content marketing is a very interesting way to attract customers online.

Article marketing is a great way to generate business leads for your businesses.

Writing customer attractive articles helps in bringing new customers for your business and by generating quality leads.

How Article marketing works for your business

Article marketing doesn’t cost much, what it costs is just effort and to invest knowledge about how to write in the best possible manner.

Content writing or article writing can be done by a hired professional also in lieu of some fee. Giving them information about your business and article requirement helps in getting some quality articles done that are related to your niche.

Small business owners can also hire writing professionals or recruit them, so that they could compete with the competitors more effectively as they will then have in-house writers always available.

How to promote your business using Article marketing

Promoting your business using article marketing is easy if you know what’s required to attract readers to your site. Some basics of article marketing to generate more business leads are:

— Subject line of the article should be attractive for target audience
— The articles content must be precise and up to the point
— Closing of your article should help readers get a final decision about particular product or business

Once you start using article marketing, you can reach to top pages of search engines for your keywords and also start generating huge leads for your business.

Marketing Takeaway Tip: Article marketing for small businesses is successful if you are able to identify your buyer personas and write content which is of value for them. Article marketing and keyword marketing goes hand in hand and you should be aware of your keywords which can help your business reach top pages of search engines and to get found of your target audience.

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June 24, 2011October 8, 2011

Low cost lead generation with Inbound Marketing Strategy

One of the biggest challenges for businesses is the generation of qualified business leads.

Today businesses have great opportunities to attract business leads to their website. The quickest to get traffic and leads is PayPer Click marketing through Google, LinkedIn, Business.com and Facebook.

With PPC you only pay for clicks made. When you lead your clicks to landing pages and you offer a bonus for your prospects to encourage them to register as a leads.

PPC is definitely no low cost lead generation!

To generate sustain traffic and leads you should take further strategies like inbound marketing into account to make you independent of paid marketing in the long term.

Inbound marketing is the marketing strategy that focuses on getting found by customers when they research online for products and services your business also has to offer.

With inbound marketing businesses earn their way to the customer, by publishing helpful information on a blog, in social media and forums.

Brain vs. Budget = Inbound Marketing

Inbound Marketing can help you to:

A. Save up to 62% of your marketing budget.
B. Stand out of your competition.
C. Generate a massive amount of leads.
D. Get up to 55% higher lead conversion rates.
E. Increase your customers and sales.

As Inbound marketing saves you up to 62% it is in deed low cost lead generation strategy.

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June 3, 2011October 8, 2011

Make your campaign personal and increase your revenue

Studies show that personalized campaigns bring better results. This is not new but most companies still ignore this fact.

Sure it is more effective to speak to a buyer persona more personally than to fire a “one size fits all marketing message” in the hope one bullet will hit the target.

When you talk to your leads than you have to talk to them personally if you want to make a deal, right? You do your conversation in a friendly personal way. So why not start with this kind of friendly and personal way when doing your lead generation campaigns?

EMarketer and EPISERVER studies shows that campaigns done personal have the best results.

Also this Studie show that most of the asked marketers are planning to increase their campaign personalization efforts to increase their visitor to lead and the lead to customer ratio.

Some great ways to personalize your marketing efforts are the use of personalization features in your email management system. Also you can include in your set of share buttons on your blog an option to ‘email this article’, only to name some of them.

As those studies also show what marketer are already doing and what they plan to do in the future, you should also set your plan for campaign personalization to increase your lead generation and conversion quote.

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May 31, 2011October 8, 2011

Leverage your employees to quadruple your business leads

To get attention in social media it is necessary to be visible where your audience is on the web. The more your business is visible the more potential customers will become aware of your business.

Marketing on the web is a numbers game. The more you put in the more comes out. 😉

To get the most out of your internet marketing, you should involve your employees in your lead generation activities!

For example: On Zappos the shou company, every employee is tweeting. Zappos has hundreds of employees.

Imagine the buzz for your business through this massive tweeting!

Encourage all of your employees to share company content in their social media channels and to write for your corporate blog about things they are interested in. Tell them to share company related special news or job vacancies.

By involving your employees in your social media marketing you leverage your chances to get seen online and to attract the right people to your business. This means that your chances increase massively to generate more leads and more revenue.

7 tipps how to proceed now:

1. Establish a social media policy. So you clearly define which kind of information can be published and which not.
2. Register a corporate Twitter account and for each employee a separate one, for example: “Frank-yourbusiness”. Follow each other twitter account.
3. Setup a network of blogs for your business. Give every employee an access to write blog posts which decides to do so.
4. Connect the employee blog with their corp. twitter and private account and their private facebook profiles and your corporate facebook fan page.
5. Choose two people for your Facebook corporate fan page as administrators.
6. Publish only interesting information. You should avoid talking about yourself, means your business only. Instead of publish helpful information and share those online and encourage your employees to do the same.
7. Establish effective landing pages with a compelling call to action you can offer free information like whitepapers, eBooks, how-to’s and training videos to encourage your visitors to register. So you generate leads through your activities. Promote that free information in you network of blogs, on facebook, twitter and on any other place where your target audience is around!

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May 17, 2011October 8, 2011

STOP your sales pitches through email NOW

When you are blogging and are engaged in doing social media and some more remarkable activities on the internet to build awareness with your target audience than you are on a great way to success.

But when you fail in the last and most important part of your marketing, the lead generation than you your work, time and money are wasted!

I often hear and read, to be successful you need to blog, you need to do social media, and you need to write an eBook or whitepaper. You need to do this and you need to do that.

Ok, you have done all of this, but you still do not get the amount of leads, or any lead you need to make sales and revenue. What’s’ wrong?

Until the point of content creation and content distribution everything went fine in your work. But you forgot some important thing at the end!

You should lead your target audience to a dedicated landing page where they can register. To a landing page which is not made for “all of your customers” but for this one special buyer personas.

And I hope you have indentified your target audience, the different persons who buy from you, your buyer personas?!

Now they hopefully register for your valuable eBook, whitepaper or newsletter, and what’s next?

Yeah, you send them sales pitches, discount coupons, and so on! WRONG!

If you want to convert your leads to paying customers, you should strictly avoid pitching them through email! Otherwise your unsubscribe ratio could climb dramatically.

Don’t bother your leads with this kind of stuff? Change it NOW!

Improve your lead generation and lead nurturing process, to switch from “buy now and save 50%” to some kind of more valuable and share worthy content. Use the same kind of content, interesting, helpful, and remarkable and share worth information which you have produced to attract your buyer personas to your website and blog and encouraged them to register as leads!

I am sure this could increase your conversion rates massively.

How do you handle your leads to increase your revenue. I am looking forward to your comments in the comments section below.

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May 13, 2011October 8, 2011

How to Increase Your Revenue by identifying your target audience

Most marketing budget is wasted because they target all and everybody. Most marketers simply do not take the effort to identify their target audience, their buyer personas.

For example, during the 2008 elections Barack Obama’s’ team has done “Buyer Personas” analysis for each possible target audience of voters. This deeply shows how important it is to know your audience and how to approach them the right way.

To build buyer personas is an easy and quick task. You can achieve this in thirty minutes.

You need to have the important information to put your buyer persona sheets together.

Here is some information you should include in a buyer persona sheet.

1. Age
2. Gender
3. Job Title
4. Their experience
5. Education
6. Location
7. Skills
8. Reputation
9. Are the part or affiliated with any associations
10. Business challenges
11. Business Tasks
12. Communication tendency, what makes them respond.
13. Their hobbies
14. Social Networks and forums they are in
15. Do they publish content online?
16. Which publications do they read, blogs, magazines, and newspapers?

Give each of your Buyer Personas their own ‘Marketing Name’.

Download your buyer persona template here for free.

In blurbs buyer personas analysis sheet

When you know your audience – your buyer personas, than you become able to engage them laser targeted. So you get sure that your message has been reached, heard, read and understood from the right people you want to reach by investing marketing dollars!

This will save you a lot of time and cash in the future and help you to increase your revenue!

How do you identify your buyer persons to increase your revenue. I am looking forward to your comments in the comments section below.

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April 13, 2011October 8, 2011

How to combine SEO and social media to generate web leads

When businesses research for research for lead generation opportunities then they are often directed to social media.

Social media is often sold as the only way to sustain and to generate business leads.

But nobody tell those businesses that social media is only one piece of the puzzle.

To attract future customers to a business it needs a little bit more than a facebook page or a Twitter account.

It needs interesting, helpful, remarkable and share worthy content. To get this kind of content businesses need to understand their audience in full.

This is best achieved by taking the effort to research the different buyer personas which are interested in the products and services of a company.

Such a research shows that those future customers are, where they are around on the internet, which kind of solutions they are looking to solve their specific problems and some more.

When a business has done this kind of buyer persona analysis, then they know how and where to approach the right future customer.

With this buyer persona analysis businesses become able to produce SEO ready content which attracts their buyer personas and publish and distribute this content on social media as well.

Search engines do index social media content, and when a business is distributing their content in social media, the chances are good that there content appears in the next search results on Google on the first page. Social media is also called the NEW SEO!

To gain profit from content creation and distribution there should be effective lead capture – landing pages with compelling offers and clear call to action be in place to convert those prospects to leads.

Now when they are leads they should be nurtured to make paying customers out of them during the time.

It is clear that social media is an important part of the puzzle, but only one part. To get the right picture on the end of the day businesses need to use the whole above mentioned tools. This ensures a social media profit on the end of the day.

The best strategy to get all of this done with a positive result is inbound marketing. Inbound marketing has proven that it offers an up 62% lower cost per lead than traditional advertising.

How do you manage your content creation to increase your lead rate? I am looking forward to your comments below!

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March 8, 2011October 4, 2012

Easy Inbound Marketing for Real Estate Agents

As every business, real estate agents need to get leads to sell real estate.

As times get tougher real estate agents are confronted with a massive change of their business as other industries are.

The drop of real estate rates associated with surplus and decline demand make it hard for real estate agents to do their business.

The agents with a huge number of recommendations from their private and business network are able to manage these times. But what about those who also came to the limit of their private and business network?

A solution could be to expand the network. Position their business in a different way to set apart from the competition.

Here is where inbound marketing comes into place!

Inbound marketing is the marketing strategy that focuses on getting found by customers when they are researching for products or services online which you also have to offer. With inbound marketing businesses earn their way to the customer, by publishing helpful information on a blog, in social media and forums.

Inbound marketing includes Blogging, Social Media, Lead Conversion, Lead Nurturing and Analysis.

Here are some easy tips how real estate agents can make use of the powerful and proven inbound marketing strategy for their business:

Download our Free eBook 9 Easy Steps to Facebook Success

Facebook

With Facebook a real estate agent can build a community of people, potential buyers. Facebook has over 600 million users. An average Facebook friend has 130 friends. This could mean massive additional reach for your business.

Furthermore you can upload videos and photos of the real estate you want to sell and the one you have already sold. So you have an additional showroom for you business with Facebook.

You can do photos and video on the move and upload them directly to Facebook.

LinkedIn

LinkedIn is the largest business network with about 100 million business oriented people.

Here you can get engaged to attract potential new clients for your real estate business.

FREE Report: 8 Steps To Get Seen On LinkedIn

Flickr

Flickr is the most popular photo and video hosting site where you also can upload photos and videos of your real estate. You can also build a network of people there.

YouTube

The largest video site on the web can also be your showroom to attract new leads for your real estate business. You can do video on the move and upload them directly to Facebook.

Twitter

The world most popular micro blogging tool gives you the opportunity to interact with your audience on the move with your mobile device.

Local online directories

Local online directories are a great way to get the feet in the door online. Research your related Local online directories and get listed with your website quick!

Resource: The Ultimate List: 50 Local Business Directories

Your website and blog

Connect your website and blog with the above social media sites. If you not yet have a bog, start one, write reamarkable articles and connect your blog easily with Facebook, LinkedIn and Twitter, so your blog articles will be automatically distributed to those channels as soon there are published.

Resources:

Advanced Content (90)

blogging (49)

Use QR code

Put on every piece of paper, your business card, your display, your magazin and newspaper ads, your website and blog a QR code. To have a QR code could make the difference between winning or losing a sale. Read more about QR code here.

Marketing takeaway tip: Don’t try to sell your real estate in those channels above. Just be helpful, build trust and credibility. Show expertise and answer questions and participate in discussions, and your audience will notice you and visit your website and you’re Listings.

Inbound Marketing has proven to:

Content creation

Social Media Marketing

Lead Generation

Lead Nurturing – Lead Conversion

Closed-Loop Analysis

Infographic: Content creation

How can you start to use Google + profile and page for your business?

Infographic: Google+ VS. Facebook

Still there are companies which do not act in this medium.

Research data below shows this:

But

What does it mean for your business?

Infographic: The Future of Marketing

Disussion Update

To buy leads is a waste of time and money and WILL harm the reputation of your business FOR SURE!

Boooom. You don’t like what I say!

Believe it or not you will loose business in the long term!

Start inbound marketing strategy by starting your own corporate blog ASAP!

How Article marketing works for your business

How to promote your business using Article marketing

Inbound Marketing can help you to:

As Inbound marketing saves you up to 62% it is in deed low cost lead generation strategy.

Studies show that personalized campaigns bring better results. This is not new but most companies still ignore this fact.

Marketing on the web is a numbers game. The more you put in the more comes out. 😉

7 tipps how to proceed now:

Download your buyer persona template here for free.

Infographic: Real Estate On The Go