How TO Boost Your Business with Twitter

Twitter has grown up as a huge giant in very few years and is believed to have a great marketing and social media for the small as well as large business owners. Twitter has helped very well in increasing the profits and growth of these companies. But there is also a big question in the mind of some business organizations which are new to online business about the usage of twitter for their business.

Can Twitter actually help their business or is it a complete waste of their valuable time? This is the question which was asked from the small as well as some big businesses which have not used Twitter as their Internet marketing strategy. This article specifies the benefits of Twitter for the readers.

Some Latest Twitter Stats

According to the latest stats by twitter they had around 105,779,710 registered users and the list is growing day by day. Also from the stats they gets about 300.000 new sign ups each day and approximately 60% of them are coming from outside the U.S. Twitter receives around 180 million unique visitors per month and there are over 100,000 Twitter applications available on twitter. 37% of the Twitter users use their phone to tweet and 600 million searches are queried per day on twitter.

People singing the praises of Twitter

People here and there on internet are singing the praises of Twitter and as it is also clear from the above stats it deserve it strongly. Twitter has also come up with a strong B2B social media marketing and people are using it as powerful weapon for their internet marketing and web site promotion. Many of the businesses here use it daily to grow their network and customers while knowing them and getting them known about their services and products. This all in return will get them new and potential customers they are looking for and hence boosting up their businesses with these small and magical tweets only.

Tips to Boost up your business with Twitter

One of the important factors which expose and grow your business is to choose a best username which describes your brand and business well. People looking at it will come to know about your nature and the things they will find from you. Next try to gain more and more followers as you can but do not follow everyone who follows you. Your followers are your wealth on Twitter as they are the only ones which will hear about your tweets and what you speak.

Social media has no concept of office hours and is at work round the clock. So, your social media evangelists should be able to connect from home on while on the road. Also try to manage all your tweets you tweet. Tweet messages you actually think are useful to your followers. You should provide the information which is informative and can help to get a better life.

Twitter as a micro blogging platform

Twitter is a micro blogging platform and a constant stream of communication for many. It is also becoming more popular in high societies and celebrities. They all use it to share their messages and also use this platform to grow their business while talking about themselves. Some of the tools that can help you out using Twitter are URL shortners like bit.ly, picture embedding like twitpic, twitterfeed to tweet automatically when you update your website, CoTweet to schedule tweets and so on.

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May 6, 2010May 19, 2010

Three Reasons Why Page Speed Matters

Success of any business online depends mainly on the website design, good hosting and quality marketing strategies for your business products. To attract more leads and have quality leads of your lead generation campaigns, your website should support the latest SEO tools and load faster so that customers can get their information quickly. It is important to know how good speeds and better loading page can be achieved and how it can matter your website performances. This article discusses the reasons why page speed is necessary for your website and loading speed matters a lot for your business.

Tips for Loading your website faster

Some of the tips to achieve better speed and performance for you site can includes, using add-ons like Firefox or firebug which not only maintains the page performance but also gives you the instructions on improving them further.

Also using Word press as the base is a wise option for you. Besides being able to load faster, they can be easily optimized by search engines. They are user friendly, easy to user and update. Using small sized pictures for your page background is another useful tip. Also note that if you are using videos on your website, try to make them small. Not in length but in size. If your website loading speed is troubling you consistently, you might be required to contact a new hosting provider for your domain up gradation. These days most of the sites are getting slow due to buggy scripts, or inappropriate database that’s getting overflow of the capacity of the shared hosting plan.

Too many plug-ins and outdated software might also be messing up your work. Although speed also plays an important role in search engine rankings, the main emphasis is still to be made on relevance as the basis for Search engine rankings. Speeding up your website only adds some percentage of search queries performed.

Therefore, creating valuable content is still important

Also it is important to note that better speed can cost you some money but according to Google you should go for it and also use some of the above mentioned tips as it can bring you more new and potential customers through your website redesign for speeding up your site. This can also affect you greatly in your website promotion and internet marketing, and also in lead generation campaigns because most of these potential customers may not wait for your good site when it loads slowly. However here are also some of the reasons about ‘why page speed matters”.

Google’s word

According to Google, in the past, pages were ranked in accordance with how the text information was found to be relevant. But now they changed their view about it. They say that the load time of the page plays the equal role in page ranking. That’s obvious to think of practically why anyone would like to open a page that takes a lot of time to load. Even a wait for 10 seconds for a site to open seems to be forever. And then you end up refreshing up your page out of your frustration. Google has added site speed to its page ranking algorithm. A faster loaded page is likely to be ranked higher than a similar page that takes more time to load.

User Experience

Obviously, it is the fact that more the time a website takes to respond to user’s clicks, less is the time user will spend there. Thus site speed is a major factor in defining user’s experience and is major concern for website developers. Users not only want most relevant information of best quality but also they want them as quickly as possible.

Reduction in operating costs

Examples have shown that speeding up a website increases page views that directly or indirectly reduces hardware requirements also and increases revenue. On the other hand, slow websites usually have less searches and long term effects. People often remembers those frustrating slow loading websites and are reluctant to open them even if the load times are sped up.

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May 3, 2010May 19, 2010

You Actually Miss $3.60 Revenue for Each Fan If You Do Not Have a Facebook Fan Page

Facebook is one of the top social media community that has moren than 400 million of active users from all over the world. Business organizations have started targeting this social media community to improve their business online. To accommodate their business online with facebook, facebook has given an option to create their own facebook fan pages so that readers can get to know about their products and company easily. Download the FREE PDF: Learn How To Add A Facebook Fan Page under ten minutes! If you are still not using face book fan page for your business, you are losing quality leads for your business. A latest update says that if you are not having a facebook fan page, you are missing $3.60 of potential yearly revenue for each facebook fan. More over you are losing potential customers for your business. This article gives an insight of why to use facebook fan pages for your business.

Importance of Facebook and your fan page

You might be having a fan page on Facebook and must be having visitors also on it but it is also important to say that if you do not have over 200 fans in your target demographic, then you need to get it fast. You must be wondering about "Why". But you may further know it here by reading about What a Facebook Fan page can really do for your businesses.

Facebook Fan Page is an essential ingredient in your social marketing recipe. If your company does not have a Facebook Fan Page, you are surely missing the trick. Today most of the people spend their time online using social media sites like Facebook and Twitter because they get approximately everything from these sites, for which they are searching for.

These social sites offer a platform that is free and provides you with a large audiences of hundreds of million of people and heavy counting. With a population of so many visitors you can just imagine if you can manage to get only 1% or 2% of these users to your fan page. Exciting it feels but it can really create a magic for you and if you know the real social media marketing strategies, you can get more and more lead generated your business also.

How $3.60 for Each Fan on Facebook Fan Page

This is as per the new study released by social media management company Vitrue, that Facebook Fans are valued at $3.60 each. If you really have 1 million fans for your Fan Page that are valued at $3.6 million annually which means that if you miss out this fan page you will miss out $3.6 million annually. According to stats, a Vitrue manages more than 45 million fans for their different companies including that of entertainment, retail, media, etc. and their team collected the data from their client’s pages to go for their valuation of this.

The valuation started with the determination of the ratio between the impressions received by a single wall post and the number of fans of a page, the average of which was found to be 1:1. A $5 CPM was then applied on that data by Vitrue. It must be noted that this valuation was not constant. The ratios for some brands were found to be lower or higher than the average. The brands with higher ratios tended to do a better job.

Reggie Bradford, the CEO of Vitrue said that the main emphasis of this study was to focus on the importance of a strong Facebook presence for brands. The value that a brand can gain through Facebook fans is supposed to be huge.

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April 26, 2010April 26, 2010

How to Choose a Marketing Ready Domain Name

First and the last impression which any website can get from its visitors is its Domain Name. A good Domain with a sensible meaning can get whole lot of work for a website alone.

The good and the marketing ready Domain name is imperative to the success of one’s website. You need a domain name to bring about an online entity and to direct all the potential customers who can build you a good business and strong internet marketing helps it a lot.

For customers to come to the site a good and marketing ready domain name is a must which will create a positive first impression.

Benefits of having your own Domain name

As discovered widely, there are lots of benefits of having your own domain name. Domain name builds up your own unique identity in your internet business. This will be with you as long as you will use it and want to use it. The greatest and most important benefit of having your own domain name is that you can always change the hosts as often you like and people will still be able to find you by simply browsing you with your own domain name.

As the free hosts and free sites offer long domain name, your own domain name will be comparatively short and people can find your site more easily.

You can get more traffic from your own domain name because more people can remember them and return to them often when they want. Also many of the search directories such as Yahoo only index websites with their own domain name. And if you have a good Marketing Ready Domain Name you are on the right track on growing your businesses.

Tips to choose a good Domain name

As Domain names are comparatively cheaper now days than before you should not have any excuses for buying one and just complete the first step in your web site campaign and promotion. You should choose a good one and to help it here are some tips, the smaller the better. Short domains are harder to find but if you can manage to get it, it is much easier to gain more traffic to your domain name as it is very easy to remember and harder to misspell.

Also try to get a name which is easy to remember and related to the products in your web site.

The keywords which are related to your site will have good indexing in the search engines and will help your search engine rankings. It is also better to get a similar name as of your actual business and company name. This will help more people to find out using your company and business name.

There are many extensions available online for your domain name but .com is best as compared to others. Try to get .com first or try some other similar keywords for .com.

Mistakes to avoid while choosing a Domain name

As it is clear that a good domain can bring your internet marketing business to touch the skies and a bad domain can get fall your same marketing business to the floors, it is also recommended to have good knowledge about what are the common mistakes people make while choosing a domain name.

If one choose a URL which does not make any sense or which do not relate to the site or is harder to remember, one should make it hard time to grow their business and find hard to get their potential customers online.

Many of the small businesses make the same and repetitive mistakes when it comes to choosing a domain name.

First and the most important is choosing the same business name. Many of them get the same business name without troubling to get a shorter one if it is really long to remember. Sometimes the names of the company are too long and are not easy to remember and their customers can have a hard time to remember it. Not keeping the best url available is also a big mistake that many faces while getting a domain name.

Many domain names that have been registered for years come back on the market after their owners fail to renew them. So it is not impossible that you can’t get the best domain for you.

Not using the available keywords which best describe your business is also one of the biggest factor which can affect the success of your online marketing, domains and business. Google and other search engines can find it more easily if the relevant keywords are present in the Domain names.

Not making your name simple and easy which is easy to spell and understand is also a big mistake some of the small online business marketing sites face. So try to use words that are easy to spell and are spelled consistently, as much as possible.

It is also a big deal for big businesses to register more than one domain that are similar and more frequently used to find your company and business. Although this increases some cost but can give more and more traffic from the customers which uses the alternate and similar names of your business.

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April 21, 2010April 19, 2010

5 Tips How To Get Testimonials From Your Clients

Testimonials are one of the great sources of marketing and hence improve the lead generation of the websites and businesses. Using testimonials in a creative way throughout the websites can have a much positive impact on the visitors and can act as a powerful marketing source which insist the customers about the genuineness of the products and services you are marketing.

Listed below are 5 tips on How to get great and effective testimonials from your clients in your overall web presence and guarantee the maximum returns through that.

1. Name your page differently rather than just testimonials

Never give your page name as “Testimonials”; instead you can use some words as Great fans, Raving Fans, People who like it, etc. This shows the good relation of you and your customers who are satisfied with your services and products. This will ensure that you have a great connection with your buyers and sellers way beyond the average testimonial letters.

Also add this to your home page so that maximum number of people can get to it.

2. Add videos and bring life to your testimonials

Today many of the websites are seen that are videos and not just the text of their customers. The real and speaking people can create magic when they tells about the genuineness of your services offered and people will believe it more quickly rather than just the texts which can be fakes and false.

These types of testimonials can bring your website to a new level and your clients experience more life in your website.

3. Add the live testimonials to the different pages of your site

Add different testimonials evenly on your different pages which can grab the attention of your audiences at every page and people will be more confident about it when they see lots of people talking about the same products differently.

Instead of burying out the long list of testimonials at one page make sure you use it evenly at every page.

4. Make your testimonial look like believable

Many of the sites seen are using much and much of “Sugar”. They only tries to add sweet stuffed with the wonderful adjectives and powerful verbs. Each and every testimonials talk about the brilliant product and amazing qualities of that. After they are read many of the times the same thing over and over again it becomes hard to believe in it and people starts feeling a little sick about it because they cannot digest massive overdose of “sugar”.

Present your testimonial with a complete picture and truth on it.

5. Don’t only start with praise and end with praise

It has been seen that the testimonials which only shows the praise and only praises throughout are harder to believe that the one which consist of some doubt and skepticism first and then start praising about it which was expected. It may describe the fear or uncertainty racing through the customer’s mind at the point of purchase.

A reverse testimonial will work more effectively because it speaks to us in the way we speak to each other.

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April 20, 2010April 19, 2010

7 Steps to Get Into Business Adding Social Media Features

Today business all over the world is getting wide and internet has become the main source of spreading their wings worldwide and gaining profits.

Social Media features have also played a great role in the same for gathering leads and attracting more customers.

But it is also worth to be noted that it needs much planning and concentration to enter into social media and if you enter into social media without a plan you will definitely fail. All the hours you spent and all the hard work you have done will be wasted.

As one should not jump into a raging river without knowing how to swim, it is also worthless to join a Twitter or a Stumble account without knowing how to make use of it effectively. You will receive no traffic bumps, no one will care about what you are doing there and there will be no engagement at all if you are not planned. So just check out the 7 steps to get into business by adding social media features and use them affectively.

As you know that social media are free to enter this does not mean that they do not have their limitations. If you cross their limits you will most probably thrown away from them.

1. Measure your success

Once you enter the social media you should figure out yourself on how you will be going to judge and measure your success. You should know your goals and challenges in front of it. You should have a clear idea about what you are expecting and how to gain leads for your lead generation campaigns. They can be blog commenting, twittering, link buildings, or brand recognition.

If you can’t measure whether or not you’re meeting your goals, then you’re going to fail before you even start. It will limit your results and you will fail to achieve what you are expecting.

2. Know who you are and select an identity

This is a first step when you enter into the social media and will help you out till long time. The first step of a successful (and long term) social media plan is to grab your brand everywhere you can, regardless of whether or not you plan to use it. It’s important to create your identity all over the web and have a name.

Having a unified social media username is very important in establishing trust with other members (and potential press contacts) that may belong to multiple communities with you. This way the persons will know you are the same person which they have met before.

3. Set Your Goals and Metrics

Do not enter the social media unless you know your goals and the “place” where you want to be. Set your time limit in this and judge yourself after each interval.

If you don’t know what “success” is for you, then you’re not ready to start yet. Know what you actually want. Is it more traffic, more money, more subscribers, your brand power, knowledge about a particular product, etc.?

Whatever it is, this also means that you must have some knowledge to enter into and need some more home work before you do it.

4. Tell your stories and positive points

When you use social media features for your business this is a must to tell your stories and tell your positive points about your company, products, services, etc.

Try to figure out why people should use them and what you have in extra which your competitors don’t have. Most of the strong businesses tend to believe that marketing is storytelling and they do it this way and succeed. People are interested in knowing who you are and by giving them that you will pick up the interest of your customer’s and make them interested in who you are.

The most successful companies always tell the stories about them selves and keep their customers attracted towards them. As we always wanted to be associated with them.

5. Tell the truth

Engaging strongly into the social media features and using them freely do not give you permissions that you should give fake knowledge about yourself.

If however you will give it, it is more probable that you will be going to fail in the near future. Only figure out your story in the market that is true as the false and fakes are not long lasting and you will surely collapse down if you use them.

Be sure to tell the truth about what does your company believe in? What are you known for and what are the positive points about your company?

What are your future goals and what make you serve better? That knowledge will also be crucial in determining how you’ll talk to people, what your tone will be, how far you’ll go, and what you are (or are not) comfortable doing and sharing.

6. Deal with your customers

If you have a fair idea about your customers and the communities with which you are dealing with, you can surely work better and serve better for them.

You should plan your social media strategy according to your customers and also knowing that how powerful and concentrated it can be. You should not waste time in the communities where there are no one interested in you and your kind. You should understand the taste of your customers. Understand better what they want and who are they and in what they are interested in? Also know where they are present in bulk.

7. Find the communities

Once you know what your customers are, you also want to know where they are present in bulk and then you should get in touch with them wisely. If you don’t naturally know where people are hanging out, don’t panic. It just means you’ll need to do some research to start. Head to Twitter or Facebook and search for your brand name, your competitors’ names, your keywords, industry, etc.

If there aren’t, are there a lot of people who list it as an interest and who may be interested in joining a community on your topic? Go to Yahoo Answers and see if people are asking or answering questions.

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April 19, 2010

B2B Social Media Marketing

Social Marketing is today becoming one of the most important and handsome ways to market online for B2B companies and communities who are engaged in their online business and are expecting to gain huge profits through the same.

In today’s economy B2B companies and marketers are decreasing their offline marketing budgets and spending their more marketing budgets for the online marketing through the powerful Social media and features.

A recent survey by B2B Magazine revealed that over 48% of those surveyed were increasing their social media marketing budget.

How are these Social Media effective???

Social media are the features that allow marketers to bypass the fluffs and knowledge about approximately anything in a very effective and cheap manner.

Social media allows companies to relate to one another as people are now tired of trying that old and traditional methods of marketing.

Social media describes the online technologies and practices that people use to share opinions, insights, experiences, and perspectives with each other.

Social media can take many different forms, including text, images, audio, and video. Popular social mediums include blogs, message boards, podcasts, wikis, social media communites and blogs.

How B2B Marketers use Social Media?

It’s been seen that mostly B2B businesses gets involved with those Social Media where they think that their potential customers already are. They just try to reach them within their target market. Of course some of the traditional marketing team finds it really difficult for to step into the social media but it is not really difficult as it seems and it is not at all difficult to be successful when used using the proper ways.

Social media however enables them to help their customers while engaging in conversation with them. They share all their expertise and knowledge.

Today’s Top Social Media Resources used by Business Leaders

In recent years, it has been seen that top business organizations and also the small business leaders are today in need of the social media resources which helps them to spread them over worldwide though the internet marketing. The top Social Resources used by different Business leaders are Company Blogs, Company / Brand Pages on Social Networking Sites, Webinars / Podcasts, etc.

Company blogs are the great sources of information about business-relevant products, services and the underlying character of a company and are best used resources of all.

Social Media Marketing with IT investments

Business 2 Business (B2B) social media marketing more or less needs marketing and IT to work closely together, as initial steps. These are required to find out the great resources, managing the projects, manage execution, etc. In this initial step the companies which actively pursue B2B social media may require little IT investment before taking on more resource-intensive projects and is therefore become necessary to invest for more profits.

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April 16, 2010April 12, 2010

Empower Your Lead Generation With Social Media Marketing Campaigns

Social media marketing campaign are those which help to build the relationship with people in social communities and attract more customers for your business.

Social media marketing has been one successful mode of marketing for business organizations online in recent years.

Major organizations like coca-cola started using social media marketing for their business. Social Media marketing campaigns are lead generation campaigns that are mainly aimed at bringing more leads for your business through social media communities such as twitter, facebook, LinkedIn etc.

Tips for efficient social media marketing campaigns

Success of social media marketing depends mainly on how efficiently you are using your social media communities and how active you are in these social media sites.

Some of simple tips for efficient social media marketing campaigns are:

Quality is important than quantity in social media

Social media marketing campaign is all about quality rather than quantity. In the process of building relationship with the people there should be regular watch what is going on the world, what is the hot topic going on the world so that most of them respond to your content. By this you can gain back links and also promote the products in your website. Hence a regular updating of content, responding to others messages is also necessary.

Social media as word of mouth

Social media can also be called as word of mouth as it acts as viral marketing. If you can use it properly and gain trust of people in social media networks, you can easily promote your products or services easily. Any news on social media can easily spread all over the world to all the users of these networks in minutes of time. This is one of the compelling reasons for domination of social media over traditional media in recent years.

Social media helps in building natural traffic to your products

Social media helps to build long term sustainable natural traffic and helps to improve the search engine rankings. The more you receive traffic, the more are the chances of getting leads for your products.

Social media helps you to communicate

Social media helps to communicate with the people about your products or services provided by your organization by providing helpful content which includes links of your website.

Build good content for your products and start promoting your products with these social media marketing campaigns.

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April 12, 2010April 12, 2010

6 Tips How To Get Started With Your Business Blog

Latest advancements in Internet and technology can help you to setup your business online and market your products to customers globaly. Now it’s very easy to promote your products online and attract more customers for your business with advanced tools.

To get into business online, there are some pre-requisites that are followed which can provide good profits for your business. First and foremost thing to do is to provide a good website design for your website. The next thing is to have a active business blog for your business to attract more customers.

Why to have a blog for your business?

With the help of a blog you can express your views, interests, knowledge to people all over the world. As the Internet has brought the world at one place, having a blog for your business will make potential customers know more about your business. This can help in reaching your targeted customers easily and gain more leads for from your lead generation campaigns.

How to start a blog?

To start a blog, there are many platforms available today. The best ones to start with are WordPress, Blogger, Movable type and Typepad. These blogging tools are offered for free and easier to start. It is easy to launch your blog within few easy steps. Blog marketing brings more brand image for your organization by making more people know about your business and also attracting more customers for your products through your blog.

Blogging is simple than developing a website

Blogging is simple, user friendly, free of cost and can bring traffic easily where as developing and owning a website is costlier and needs technical knowledge for using it.

Simple Tips How to get started with your Blog

1. Update your profile in your blog

The first thing which you have to do after creating the blog is just update your profile describing your company environment, products and services that you provide.

2. Write the posts related to your business

In this you can explain the products related to your business describing about it features, quality, price and working of it.

3. Update your blog with latest technical advancements related to your industry

This is because many people will be very much interested to know what is new in the market and what are the technical innovative developments that are going to take place in future take for example mobile phones, laptops etc. Many people try to know about the latest products and purchase them. So updating your blog is important as this will increase traffic and also build business.

4. Make visitors to subscribe to your blog

This will make you to know the list of visitors who visit your blog and also you can send to their mail ids about the offers and products of your business.

5. Ask them to comment and you respond to their comments

This will make visitors to visit your blog and build relationship with customers. This also helps in finding targeted customers for your products.

6. You can also create multiple blogs

You can make use of the tool for creating more than one blog for example if you are providing service separately or you have another product of your business, then you can create that blog also.

By this you can build your blog with huge traffic and gain profits.

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April 7, 2010April 6, 2010

Reaching Targeted Customers With E Mail Marketing

Email marketing campaign is a great way to attract your customers towards your products. Through Email marketing you can easily reach your targeted customers. Here, you also get an official permission from the people to send emails to there mail ID’s regarding your products hence this will surely reach the customers who are really interested in your products.

Reaching targeted customers:

To reach the targeted customers you have to prepare a list of people who are interested about your products and this can be done by collecting the mail ID’s of the people who visited your website or from the customers who purchased your products and also assuring them that they will use the mail ID’s only for sending details regarding the products of your organization and making them trust on you that you will not misuse them.

Email Marketing Tips for your Lead Generation campaigns

Some of the Email Marketing Tips for your lead generation campaigns using Email Marketing is given below:

Provide an Option for Opt-in Form

Take the consent of the users before adding them to email list. Opt-in form is the best way to get consent from your customers to send emails. Some countries doesn’t allow spamming emails and customers generally get upset if they receive emails without their consent. So Opt-in form is necessary.

Build both text and HTML content in emails

See that your send both text as well as HTML content in your emails. Some users have only text capability in their emails. So it is better to provide both versions so that you will not loose potential customers.

Build Multiple Links in emails for important messages

See that your customers can easily find the links in long emails. It is better if you provide links at places where your customers can easily identify to visit your site. This will bring more leads for your email marketing lead generation campaigns.

Good Subject Line

Subject Line of the email should attract the customer to open the email. It should tempt the customer to open the email and visit the link.

Powerful Email Messaging tool

There are good Email messaging tools available in market like aweber. Use them to get more quality leads for your lead generation campaigns.

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April 6, 2010April 5, 2010

Attract More Customers, Now!

Attracting customers plays a vital role in the field of marketing whether it may be inbound marketing or outbound marketing.

If you want to generate more leads of your lead generation campaigns and get more profits for your business, there is necessity to attract more customers for your business.

Need for attracting more customers

Even though you have a good pool of customers for your organization, it is also necessary to retain the present customers and also get new customers.

Because Customer satisfaction plays a crucial role, you have to aim for high satisfaction because customers who are just satisfied still find it easy to switch when a better offer comes along.

People who are highly satisfied with your product do not show much interest to switch. Hence, high satisfaction or delight creates an emotional affinity with the brand, resulting in customer loyalty. Recognizing this, you have to aim for total customer satisfaction.

Customer satisfaction should be both a goal and marketing tool for your organization. Likely,

Attracting customers on social media

Social media networks are the sites where you can find millions of active users who are looking for good content. Hence you can easily find people for your products and can gain more customers easily for your lead generation campaigns.

To gain more customers from your lead generation campaigns, you should maintain good relation with your customers and provide trust and confidence in your products and business. There are some simple tips to attract more customers from social media.

How can you attract more customers on social media

Increase your followers by following others

After registering in the various sites of social media, the first thing which you have to do is following others and increasing followers of your site. For example in twitter if you write good tweet related to some good topic, many will follow you and also at the same time when any one write good articles, if you tweet them they can tweet yours and hence you can make a pool of followers for your tweets and later they can be turned as your customers.

Replying back is necessary for building relationship

You will get good response when you respond back to followers for their questions. This will give more responses for your products and thereby increasing leads for your lead generation campaigns.

By using these sites regularly

Major search engines are indexing your social media activities and so there are more chances of getting recognition for your products by staying active in these social media sites. Start spreading information about your business and gather more leads form social media sites.

When you finally make a pool of followers then you can ask your followers to visit your site and asking them to purchase if they like them. Attract more customers by building good lead capture pages and start earning good profits from your business.

For more on how to attract more customers for your business, visit the links given below

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April 5, 2010April 4, 2010

Lead Generation In Social Media

Inbound marketing is gaining more importance as the utilization of Internet all over the world has been increasing day by day.

By using internet you can make the world at one place. Hence it has given rise to the internet marketing with a motto of providing the product to the customer at any place with same price.

So here the benefit is for both the seller as well as buyer because buyer can find more customers and expand his business and customer can find his product according to his needs and taste so this is the reason why inbound marketing is gaining more importance.

Social Media is one of the successful tool for attracting new customers and generating new leads for your lead generation campaigns

Social media for lead generation

Social media networks like twitter, Facebook, LinkedIn etc are the sites which has millions of users. Hence you can create leads very easily by using these networks appropriately.

This can be done successfully by building relationship and later turning them as customers for your products. Some simple steps to create leads using social media are

Following others and also making a pool of followers to your page

After registering your name in these sites, you have to develop a network of followers to your page. This can be done when you respond to messages of other people on these networks and showing your expertise in your field.

Lead generation through Facebook

Face book offers “self -serve” for advertising on their social media network. The leads in face book can be done when you use some creative advertisements to attract the customers. You can start your own facebook fan page for your company or products and start spreading your product information through these facebook fan pages. You can even develop your own face book plugin for your organization.

Lead generation through Twitter

Twitter is one another powerful social media network which brings huge number of leads for your lead generation campaigns. There are good tools available in market like socialoomph which provides automatic DM’s share your other social media network information with your followers. Use Twitter to gather more leads for your business.

Lead generation through LinkedIn

LinkedIn is professional network site where hundreds of professionals all over the world start discussions in this social media site. There are different ways to generate leads from LinkedIn. Start your own professional network in LinkedIn and start building leads from LinkedIn.

Leads generation through Squidoo

Create your own Lens in Squidoo and spread information related to your company through squidoo. There are thousands of squidoo users who are active and start discussing with squids in your relevant keyword niche and get huge followers for your products.

For more on social media and lead generation, visit the links given below:

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March 26, 2010March 23, 2010

3 Reasons to Increase Your Social Media Marketing Budget

3 Reasons To Increase Your Social Media Marketing Budget

Marketing plays a key role in promotion of a product for your organization in reaching your targeted customers. For earning good profits there should be good marketing strategy which helps in attracting customers towards your product. Likely, after the increase of internet utilization all over the world, inbound marketing is gaining more importance than outbound marketing. So there is need for increase in Social Media Marketing budget to sustain the competition online.

One other compelling reason for increase in social media marketing is Outbound Marketing is becoming outdated. It is because Outbound Marketing reach only few people in the World and also it is costlier compared to inbound marketing:

Outbound marketing reach only some part of the world where as inbound marketing can reach all over the world. So it is easy to find customers online very easily with the help of inbound marketing and social media marketing.

Outbound marketing is costlier compared with the inbound marketing because outbound marketing plans involves more time, various resources of the organization such as financial as well as human resources .

Because in inbound marketing, you try to attract customers through various strategies like email marketing, starting your own website of your products, social media marketing etc which will increase your number of customers as well as it will increase your brand image of the company.

Marketing through social media

Social media are the networking sites which consist of millions of users from all over the world. Hence by building relationship through social media, you can find many customers for your product. This includes very less cost compared to outbound marketing. Hence by increasing the social media marketing budgets, you can increase more leads for your products with less marketing budgets.

Nowadays, many organizations which are using inbound marketing strategy are generating 40% of customers from the social media networking sites like twitter, Face book, Linked in etc. This gives a significant insight in the importance of social media sites towards lead generation.

The 3 important reasons for your organization to increase social media marketing budget are:

1. Your product can reach all over the world through social media marketing

Your product will reach many people all over the world in less time and hence can expand your business all over the world through this you can increase your profits and brand image of the organization.

2. It is more economical compared to outbound marketing

Any new product releases will reach the people in a matter few minutes through latest social media marketing sites. Now the social media networking sites surfing is even available in mobiles and hence it can reach public easily. By offering discounts through social media marketing, you can attract more customers for your business.

3. Business transactions made easy through inbound marketing

Through social media marketing, your business is more easily reachable to market all over the world. Business transactions are easier with your own website on web and more productive tools to manage your website. With social media marketing you can save up to 60% of your marekting budget!

For more information related to social media marketing and need for increase in marketing budgets, visit the links given below

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March 25, 2010March 23, 2010

Part 3 – Are you LinkedIn With Your Business?

LinkedIn is one of the best networking and social Media marketing sites that are available in Internet today. LinkedIn can be used effectively as one of the Internet Marketing strategy for lead generation. In first two parts of “Are you LinkedIn with your business”, you have understood how to get yourself and your company recognized in LinkedIn.

You had an idea of building a strong LinkedIn profile, how to use LinkedIn for lead generation and how to create leads by bringing more customers for your business. In this part you will have an understanding of using some of the best applications for your LinkedIn profile.