One simple reason why you should do Inbound marketing – PROFIT

In the past five years the inbound marketing – Internet marketing strategy has emerged and grown his popularity through its massive and convincing results.

What’s Inbound marketing?

Inbound marketing is the marketing strategy that focuses on getting found by customers.

With Inbound marketing businesses EARN their way to the customer, by publishing helpful information on a blog, in social media and forums.

Inbound marketing includes Blogging, Social Media, Lead Conversion, Lead Nurturing and Closed-Loop Analysis.

<a href="http://www.linkedtube.com/yCwYKJnrw8Mad4278bd5310713fcbff804d07926f2a.htm" _cke_saved_href="http://www.linkedtube.com/yCwYKJnrw8Mad4278bd5310713fcbff804d07926f2a.htm">LinkedTube</a>

Key benefits of Inbound marketing for your business:

You can engage and empower your consumers, build a relationship and interact with them to earn credibility and trust. This gives you the opportunity to create customer tailored and demanded products and services for your audience.

People only buy from people and brands they like!

Inbound marketing is results driven and studies have proved that Inbound marketing makes your get better you found online, saves you up to 60% of your marketing budget, get’s you leads and up to 55% higher lead conversion rates in the long term.

Last but not least, you are able to measure and track all activities and showcase the ROI within five month!

It helps you to enhance your customer experience. Activities which provide good return can be identified and reinforced to maximize your impact on your target audience at very low cost. Directs your audience laser targeted to the buying process.

Summary how Inbound marketing can help you:

A. Save up to 60% of your marketing budget.
B. Stand out of your competition.
C. Generate a massive amount of leads.
D. Get up to 55% higher lead conversion rates.
E. Increase your customers and sales.

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Social Media vs. Traditional Advertising

How to make the most of inbound marketing

If you’ve been following this blog, or if you have put any time into strategizing your online marketing campaign, you understand the importance of inbound marketing.

Inbound marketing is a way of making customers come to your site usually via Social Media, PR’s, articles, blogs, online ads, PCP campaigns, and others.

For now let’s focus on Social Media, perhaps the least understood yet the most cost effective and potentially the most lucrative branch of online marketing.

http://www.watblog.com/wp-content/uploads/2010/06/traditionalvssocial.JPG Over 20 million people use Twitter. It is estimated over 175 million people log onto Facebook every single day and there are over 600 million active users.

Other social mediums like Myspace and YouTube have more followers viewing their pages than the cleverest billboard on the busiest highway in the world.

In fact the only advertising scenario that can draw as much attention as these sites potentially is a Super Bowl ad, and those cost around $3 million a minute.

So obviously Social Media has a lot of potential, especially since is it is basically free minus people costs to set everything up and post regularly

But Social Media is not a billboard or Super Bowl ad. Traditional advertising differs for a couple of reasons:

1. People have no choice. If they are watching TV, they are going to see commercials.

It is acceptable because for the rest of the time they are being entertained.

That is they are getting something out of the deal, and as a trade the customer is allowing advertisers the 30 second opportunity to try to sell them their product.

Same with a Newspaper or Magazine ad. For billboards or POS ads, people are a certain place, and have no choice but to see the ad. The advertiser has a second or so to get their attention, but they have a definite audience.

When you have a Facebook page, Twitter account, or YouTube page, your customer does have a choice. And let’s be honest with ourselves for a moment and admit 99.99% of people online don’t want to see your ad – or your Social Site acting as an ad of sorts in this instance.

How to overcome this: Well, you can’t post a billboard on the internet, least not at this point, so treating it like a billboard or POS ad is out of the question.

And besides, you’re not looking for branding only at this point (what an ad usually is), you’re looking for people to actually take action now, “branding” is kind of the Silver Metal of the Social Media marketing Olympics.

What does work is interacting with people in a way they want to be “interacted” with.

Sell your product, but give them a reason to follow you outside of your core benefits.

Your benefits aren’t enough if you’re looking for new customers. Benefits are only for people who already knew they wanted your product. If you only want those people, you don’t need Social Media.

2. “Changing the channel” is simpler online. Sure you can switch the channel at home sitting on your couch.

You can ignore a sign, skip an ad in a Paper, turn off the radio, etc. However it is not as easy, and when you’re dealing with large numbers of people, simply from an anthropological perspective the easier it is to ignore you the more likely more people are going to ignore you.

How to overcome this: As mentioned you need to give people something outside of your core benefits if you want to begin a real following (as opposed to the manufactured type many companies fall for paying for that don’t work and in some cases are counter productive).

However, to ensure people don’t “change the channel” you need to keep giving them something.

This applies to B2C and B2B both. If you sell to businesses, keep them up to date on news within your industry, even if it has little to do with you, tell them where your company is going sure, but also tell them where the industry is going.

And do it in a more casual tone than a white letter, do it like you’re talking to someone at a convention and are really just waiting to grab a beer after – well maybe not that casual, but you get the idea. If you’re talking directly to consumers you may want to hire a professional to be your spokesperson.

Yes, I’m sure there are many ways your product will benefit them, but as mentioned, they don’t care.

You have to break through that. If we’re using the “just waiting until the convention is over to grab a beer” analogy from above, this time it’s more like you’re ad a barbeque already, not drunk, but having a good time.

Hope that makes sense. The main points are:

1. Don’t forget the “social” in Social Media.
2. Sell, but give them something outside of your product.
3. Keep doing it. Social Media is not a constant, and if you do not stay on top of it your followers will disappear tomorrow.

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 http://0.gravatar.com/avatar/6fdf1f5d69082ea116d4728a89915c1b?s=32&d=&r=G Author’s Bio: Jeffrey Gross is an Search Engine Optimization (SEO) Enthusiast who lives on Long Island, NY. Jeff’s Search Engine Optimization Company (nPromote) helps Long Island business owners (and business owners across the country) get their businesses to the top of the search engines. In his spare time Jeff teaches Search Engine Optimization to small business owners and enjoys lecturing at local colleges and other venues as well.

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Do you still interrupt and disturb your audience too?

Today I’ve had a chat with a sales person of a company.

This sales person told me that he has not made a sale in the last three months and is scared about keeping his job.

As I knows this sales person I have asked where the problem is, because this sales person is a great seller I was wondering where the problem is?

http://www.stayfitbug.com/wp-content/uploads/2010/05/sledgehammer.jpgSo I started asking!

My question: Do you get leads, and if yes how many and how often per week and month?

I got the response that this sales person does not get any leads. I can imagine it could be very hard to get customers without any leads.

The sales person told me that he has to generate his leads by them self. Means cold calling and the whole set of interruption marketing.
I asked further:

Has the company any marketing? The answer was NO!

Ok let’s summarize:

  • No marketing, no responsible person, no strategy!
  • No leads, sales team needs to cold call and to do the whole set of interruption marketing, which could seriously harm the reputation of the company.
  • The closing rate is also very low.
  • This business loses a bunch of revenue each day to smart competitors.

By the way this is an IT company, they are selling technology services.

With this kind of non-strategy it could be very hard for this company to grow and to stand against smart competitors in the long term.

But there is a solution to also help this company the smart way.

Inbound Marketing
Inbound marketing is the marketing strategy that focuses on getting found by customers.

Inbound marketing is related to permission based relationship marketing.

With inbound marketing businesses EARN their way to the customer, by publishing helpful information on a blog, in social media and forums.

Inbound marketing includes Blogging, Social Media, Lead Conversion, Lead Nurturing and Closed-Loop Analysis.

Inbound marketing helps you to:
A. Save up to 60% of your marketing budget.
B. Stand out of your competition.
C. Generate a massive amount of leads.
D. Get up to 55% higher lead conversion rates.
E. Increase your customers and sales.

Marketing Takeaway Tip: Use Inbound marketing before a competitor does. Otherwise the uphill battle could be much more costly and time consuming. If you need help, hire Inbound marketing professionals to get you started.

More resources to this topic:

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5 ways to include your social media to offline marketing

Offline marketing is the one of toughest jobs in these days because nobody has time to listen to the direct marketing executives and to read advertisements in the newspaper, but everybody spends around 4-5 hours on the social networking websites.

So, social media is one of the cheapest ways by which company can advertise its products.

Social media websites like twitter, facebook and blogs have become a platform that is easily accessible to anyone with internet access.

Offline marketing and social media cannot exist without each other!
#1 Send a survey to your customers: This is the first way to include internet advertising to offline marketing as it is very easy to send a survey to your customers; the reason is you have already an email list of your offline customers. In return, you can offer them to win a contest that may be of any useful product that they are searching for.
Besides from it, you can ask your customers for comments or feedback and it will make an impact on them.


#2 Customer’s desires: After recognizing your customer in your audience, you need to start conversation with customers about your new products. Before that conversation, you must know what your audience wants and wants must be more valuable than needs. There is a google keyword tool that is free and available to all users. It helps you a lot in making a connection with your customers.

#3 Attractive profile: Try to make that kind of social profile which attracts your customers. Consider your customer as a king and let them feel like a king. Moreover, your marketing messages must be connected with your customers.

#4 Advertising consultants and marketing websites: Advertising consultants and inbound marketing agency like marketing websites can help you to find the inbound research of your products. They can give you the data of customers who are interested in your product and who have searched for your products on their sites.

#5 Social network sites: After knowing your interested customers, you can go through their social networking accounts and find their liking and disliking lists. This information will help you to start communicating with messages to customers. Moreover, these sites increase web traffic to your company’s site.

Marketing takaway Tip: Social Media marketing is one of the powerful sources for your offline business marketing. Get your information in social media sites like the contact and lead generation pages and get significant leads for your business online.

Related Links:
5 ways to promote your social media efforts offline
5 ways to use social media activity offline

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10 Ways to enhance your Facebook Static page

As facebook is very popular all over the word and it is a kind of social media marketing tool.

Nowadays it is getting used for web marketing as well as web advertising. But, if you want to enhance your facebook page personally, there are so many ways to do it. Ten of those ways, i am going to share with you here.

http://scrapetv.com/News/News%20Pages/Business/images-2/do-you-have-facebook.jpg#1 Custom Landing Tabs:

This is the first way to enhance your facebook page.

It is also called welcome tab and you can add any type of content picture and video so that it can attract facebook users more to your facebook page.

#2 Your Blog:

A blog has been a great source of an inbound marketing, but it can bring a great attraction to your Facebook page.

Your friends get to read your ideas as well as thoughts in your blog. Moreover, through your blog you can do web marketing as well as web advertising as it is very useful. Use networked blogs to syndicate your blog with facebook page

#3 Video Updates:

The most of the people in the world prefer to watch videos, so same kind of situation is here that facbook users like to watch videos in facebook page.

 

#4 Flickr Photos:

It is wonderful way to enhance your facebook page as it helps in importing your all photos from your flicker account. Your friends get to see these photos in your facebook page.

#5 Twitter Updates:

Twitter is very popular like facebook all over the world. The important thing is everyone is on the twitter right from politician to businessman. So, you can import all your tweets from your twitter account and stay in touch with latest information and news. It enhances your facebook page so that more facebook users can like your page.

 

#6 Live Chat:

Chatroom is the best way to communicate with friends and loved ones instantly. For enhancing your page, live chat in facebook is the best option for your page.

#7 Polls and Quizzes:

Polling has become very popular as it is used in getting public likings and disliking. And in facebook page, it can attracts more friends to your page as most of the people are interested in polling. Moreover, there is another one of enhancing your page by asking question to your friends in the facebook.

#8 Facebook Page Contests:

By this way, you can have contests on your facebook page; as a result, there is possibility to attract friend’s friends as they get to win something by winning contest.

#9 Promotions:

Many businessmen use facebook as a promoting or advertising tool to attract more and more people. In the same way, we can attract more friends to our facebook page by promoting popular brands.

#10 Involver:

Through this way we can import video channels, flickr accounts, slides, PDF files and promotion gallery. This is the main benefit that we can import so many things by using this way.

Marketing takeaway tip: Facebook statik page (FBML) is a great way to market your business online through one of the biggest social media networking sites. Generate potential leads for your business online by spicing up your facebook page.

Related Links:
5 elements of successful facebook fan page
10 key strategies for facebook page
40 ideas tips for facebook product pages

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4 Easy ways to make your brand more social

If you want to make your brand more social, you can look at marketing consulting or business consulting sites and take advice from the marketing consultants.

There are so many business blogs regarding how to make your brand more social.

You must know about inbound marketing agency to make your brand more social and how to get customers attached to your brand.

Here are some points that you have to keep into mind for it.

#1 Consistency matters for social media updates:

Everybody in these days is tech savvy, spends a lot of time on internet and gets interacted with tones of information. So majority forgets that information in minutes.

So the question is how to remember your information and then consistency comes into picture. It means spread the information on social media websites consistently.

The reason is that more people will see your information, the more will attach with you.

#2 Do things responsibly:

There are so many social networking sites such as, Facebook, Twitter, LinkedIn, Digg and StumbleUpon and many other.

You must be regular on these social media marketing websites and also you can share your company blog’s post regularly here.

You must do things responsibly such as, post, read, follow, solve problems, thank people, listen and learn.

You should not wait for people to come to you; in fact, you should think of how to reach them. If you have such kind of approach, your brand will become more social easily; as a result, your business leads.

#3 Share with social networking sites:

It is one of popular ways that increase web traffic in internet advertising world as social networking sites are the part of social media marketing agency.

If you want to make your brand more social, you need to share the promotional video of your brand with social networking sites.

You should post that link to every social networking sites like Facebook, Twitter, LinkedIn, Digg and StumbleUpon and many other.

Besides from it, there are video sites like YouTube, you should also post that link to here and you should not limit your link to only YouTube. You can post that link to Dailymotion and Vimeo as well.

#4 check your performance:

The main thing is you must know about performance of your brand so that you can work on making your brand more and more social.

There are so many tools that are available in internet and you can use one of those for measuring or checking the performance of your brand in internet.

Without using these tools, you will not know how your brand’s performance from starting is.

Marketing takeaway Tip: Social Media Marketing is very important for improving your brand image online. Getting your business updates regularly in social networking sites improves the brand name and helps in getting found online by customers.

Related Links:

Some resources to help you to become succesful in social media marketing:

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Social Media increases the pressure for better customer service

If you are active in social media and you only talk about your self and do not listen to your target audience than you are definitely going into the wrong direction!

More and more companies discover social media as a marketing channel.

Social media marketing opportunities are limitless. But when you think the only thing you can do with social media is to blow out your marketing message, than you are missing a great part of the possibilities social media is offering to your business.

Ben Nesvig, marketing manager of Fuzed Marketing said: “Businesses that don’t actively answer support questions via Twitter and Facebook will feel the sting in 2011. Smart companies have already taken advantage of these tools, but look for small businesses to become more involved.”


Customers online in social media communities expect from a business to interact with them and to listen and to respond to them.

With social media companies can offer better service and support. Service and support are the underestimated secret weapons to be a step ahead of your competition.

When businesses interact with their target audience they can learn more about how they think and about their wishes and expectations from a company and their products.

WATCH THIS VIDEO:

<a href="http://www.linkedtube.com/SCoF7pXuFWgb783f4b69620e4e3990adaafc4dbd0c1.htm" _cke_saved_href="http://www.linkedtube.com/SCoF7pXuFWgb783f4b69620e4e3990adaafc4dbd0c1.htm">LinkedTube</a>

In deed companies who carefully listen, can build products bespoke to their customers needs and set them self apart from any competition in their whole niche!

A careful interaction builds trust, increases the reputation of a company and increases the revenue and leaves your competition far behind you.

Some resources to help you to become succesful in social media marketing:

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What’s your Social Media ROI?

Do you measure your social media activities and whats the ROI?

More and more businesses worldwide and are validating
daily the business impact of social media in building brands.

How about your business? Is social media part of your marketing plan now? In 2011 social media will be in use of any smart entity!

More great data which show the ROI of social media is emerging daily and these data will encourage further companies to get started with social media as an important additional marketing channel to attract further customers to their businesses.

Also the people in charge for social media marketing within the companies will experience the need to showcase results, reports, data and ROI to their CEOs.

They will need to replace their buzzwords and hype with more exact results and reports.

Start your inbound marketing the proven and easy way!

Some proven facts about inbound marketing:

A. Saves you up to 60% of your marketing budgets.
B. Makes you stand out of your competition.
C. Generates you a massive amount of leads.
D. You get up to 55% higher lead conversion rates.

Some resources to shorten your learning curve:

A great way to sowcase your results to your CEO is the HubSpot Marketing Software Solution.

It’s simple. HubSpot:

  • helps you get found online by more qualified visitors.
  • shows you how to convert more visitors into leads.
  • gives you tools to close those leads efficiently.
  • provides analytics to help make smart marketing investments.

Watch this video: HubSpot Product Overview
LinkedTube

 

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Recruit your employees online and save thousands of dollars

How business has gone the social media marketing way there also recruiting is changing.

Business will spend less money in the future on head hunters and advertising to attract employees!

social Media for Job Recruitment,Job Recruitment,small business marketing,social media marketing agency,inbound marketing agency,internet advertising, marketing consultants, marketing consulting,targeted web trafficRecruiters will increasingly use Social Media like Facebook, Twitter and LinkedIn to discover their candidates.

Studies show that about that about 60 to 70 percent of recruiting is now happening through social networks.

Ted Williams, the “homeless man with a golden voice,” is a prime example of where recruiters are hunting for talent.

Watch this video: ‘Golden Voice’ homeless man finds job, home after viral video success
<a href="http://www.linkedtube.com/6rPFvLUWkzs8ff6a673ad24b648a7331dca7aa9704b.htm" _cke_saved_href="http://www.linkedtube.com/6rPFvLUWkzs8ff6a673ad24b648a7331dca7aa9704b.htm">LinkedTube</a>

Christina Pappas, inbound marketing manager at Zmags said: “Our online footprint will determine our personal brand and potential to employers,”

Companies can save thousands of dollars each year by using online networks, in-house tools and employee referral systems to get new candidates.

Social networks lead all other recruiting channels for planned investment by employers as the economy rebounds, according to a new survey by recruitment platform Jobvite.

Recently there was a survey conducted by one of recruitment platform Jobvite and it was found that more than 80% of respondents have planned to use social media networks for recruiting this year. LinkedIn (78%), Facebook (55%) and Twitter (45%) are the most popular social recruiting platforms, while MySpace is used by 5 percent of respondents.

Some tips to get your online recruiting started:

  • Start conversation in social media.
  • Involve all your employees in your social media activities
  • Showcase your steak holder value, do videos and interviews and post them in social media.
  • Be human and authentic.
  • Start your corporate blog and encourage your fellow employees to contribute.
  • Encourage your employees to spread the word about your open positions though their social media communities.
  • Be creative.

Some resource to get started with your Social Media for Job Recruitment:

 

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Easy Inbound Marketing Leads through LinkedIn

Amtower predicts that LinkedIn will increase their user base to more than 120 million in 2011.

LinkedIn is a business-oriented social networking site.

Founded in December 2002 and launched in May 2003, it is mainly used for professional networking.

As of 1 January 2011 LinkedIn had more than 90 million registered users, spanning more than 200 countries and territories worldwide.LinkedIn is available in English, French, German, Italian, Portuguese and Spanish.

Quantcast reports Linkedin has 21.4 million monthly unique U.S. visitors and 47.6 million globally.

Watch this video: 5 Important tips to get business from LinkedIn

This offers a great opportunity for businesses to attract leads and customers the inbound marketing way to their offer.

LinkedIn is adding new features constantly, which make it more and more useful and interesting for users. LinkedIn’s Group feature, which supports the growing trend of geographic-based groups, has evolved to a tool which targets geographic and functional niches.

Further new features like company pages, paid search advertising and apps which are benficial to B2B, will attract more B2B users.

Some resource to shorten your learning curve:

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An easy way to choose a profitable domain name

Today it was announced that Facebook has aquired the domain name FB.com from Facebook the American Farm Bureau Federation for $8.5 million!

A domain name is an identification label that defines a realm of administrative autonomy, authority, or control in the Internet.

http://3.bp.blogspot.com/_9NA3eH4VZzA/StQXxZS_WlI/AAAAAAAAAY8/jH8uMhvgD9Q/s400/Facebook_Logo+19.gifI am sure you can remember the beginning of Facebook. At the the time of the beginning they had the domain name TheFacebook.com. Later it transformed to Facebook.com. They paid $200,000 in August 2005 for this one.

Most people who communicate online use for Facebook only the two charcaters FB. Facebook has make use of this trend and aquired the FB.com domain name.

Facebook is a great example how the right domain name can make a business.

For you as an entrepreneur this is a great example on how and why to choose the right domain name.

Here are some easy steps how you can choose the right domain name for your business:

 

  1. Put together a list of up to 25 possible one Key-word names.
  2. Brainstorm as many new short words out of these names. Be creative! It’s a little bit like scabble.
  3. Check these new potential domain names if they are available as TOP level domain (.com).
  4. Now when some of them are available, check if these names are availbel in social media like Facebook, Twitter, etc…..
  5. Choose the shortest one which sounds great.
  6. When you have found one register it and signup to the social media services with your new domain name to secure them.


For example inBlurbs consists of two words!

Inbound-Marketing
Inbound marketing is a marketing strategy that focuses on getting found by customers. David Meerman Scott recommends that marketers “earn their way in” (via publishing helpful information on a blog etc.) in contrast to outbound marketing where they used to have to “buy, beg, or bug their way in” (via paid advertisements, issuing press releases in the hope they get picked up by the trade press, or paying commissioned sales people, respectively).

Blurbs
A blurb is a short summary or some words of praise accompanying a creative work.

 

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3 Free Tools to produce your Inbound Marketing Videos

Video is a great way to attract your target audience – buyer persona to your products and services.

You can use video to showcase your products and their features and visualize their advantages.

You can showcase your expertise when you show solutions to your target audience problems as instruction and help videos.

You can make short promotion video for new products and also encourage your satisfied customers to give you a video testimonial, which is more powerful than a written on your website or blog.

Instead to write your blog you can do it as a video and offer a daily updated video blog with your ideas, information and your thoughts.

The opportunities to use video are endless.
The only thing you need to profit greatly of online video, is imagination and creativity.


Your video does not need to be perfect.

There is no perfect video online!

When you produce video on a regular basis than you increase your chances that one goes viral and brings you a massive amount of traffic and new business.

The more videos you produce the higher the chances are that your potential buyer finds you online.

 Here are some free video recording and editing tools you can use right now to shoot your first video.

  1. Cam Studio
  2. Jaycut
  3. JING 

When you have done your video you should widely distribute it to get the most out of your work.

Register with those video sites and take car to have the same username everywhere. So you build a brand the easy way. And visitors will recognize you better.

Use a keyword rich description and ad long tail keywords to your description and you tags.

There are several opportunities for free where you can upload your videos.

Here the best 26 with high PR where to distribute your videos:

  1. Facebook – PR10
  2. www.youtube.com – PR9
  3. http://vimeo.com – PR9
  4. www.flickr.com – PR9
  5. www.video.yahoo.com – PR9
  6. MySpace – PR9
  7. www.photobucket.com – PR8
  8. www.dailymotion.com – PR8
  9. www.scribd.com – PR8
  10. photobucket.com – PR7
  11. www.blip.tv – PR7
  12. www.metacafe.com – PR7
  13. qik.com – PR7
  14. www.viddler.com – PR7
  15. www.stupidvideos.com – PR6
  16. www.buzznet.com – PR6
  17. www.stickam.com – PR6
  18. www.gofish.com – PR6
  19. www.revver.com – PR6
  20. www.livevideo.com – PR6
  21. www.flixya.com – PR5
  22. castpost.com – PR5
  23. www.videowebtown.com/community/index.php – PR5
  24. vidmax.com – PR5
  25. www.thatshow.com – PR4
  26. www.clipchef.com – PR4

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Effective time frame for successful Inbound Marketing

Inbound marketing is an very effective way to lower cost per lead and to attract new customers.

How every marketing strategy it is not done by themself. You need to do it effectively every day to gain results.

At first you need to know what to do. For this you have to have an inbound marketing plan which includes, social media marketing, lead generation, lead nurtuting and closed loop analysis.

An inbound marketing action plan is the first thing you have to do.

When you have your plan – your roadmap than you can do your tasks more efficient.

The important keypoints for your inbound marketing are:

Listen
Listen to the conversation in your business realted channels.

Channels which could be important for you are: LinkedIn, Facebook, Twitter, industry related forums, video sites, industry related blogs, industry related press releases and industry related magazines.

Daily time investment: 15+ minutes

Monitor
Set alerts in Google Alerts and SocialMention with your keywords.

Keywords to use could be your company name, your name, your products nam, your competitors names and products and your clients names if you are in B2B.

Daily time investment: 15+ minutes

Participate
Participate in social media conversation. Show your expertise and build trust.

Answer questions and ask questions about possible product improvement and satisfaction.

Daily time investment: 30+ minutes


Capture Leads

Build landing pages for your promotions. This gives you the opportunity to capture interested leads.

You can also capture leads online which come from offline promotion.

To capture leads, offer something of value to your prospect in exchange for their name, email address and phone number.

Produce valuable reports and whitepapers with information which solve problems of your target audience. This will encourage them to give their information to you.

Daily time investment: 20+ minutes

Promote
Start to promote your business in LinkedIn, Facebook, Twitter, industry related forums, video sites, industry related blogs, industry related press releases and industry related magazines.

Daily time investment: 20+ minutes

Publish
Publish as many valuable content as you are able to. Build a corporate blog and write about topics in which you target audience is interested in.

Offer further information which leads them to your landing pages to capture tham as a lead.

Daily time investment: 1+ hour

Lead Nurturing
Nurture your leads, stay in touch with them. Offer persoanl consultation, exclusive webinars and further whitepapers or special promo discounts for your leads to stay in touch with them, build trust and get them as paying customers.

Daily time investment: 2+ hours

Build Community
Build your community. The more people you have in your community the better.

This can spread your messsage very far worldwide within seconds.

Daily time investment: 1+ hour

Measure
Measure your activities. See what is working and what is not.

Improve and repeat all of the above steps.

Daily time investment: 15+ minutes

In total you need to invest about 5 hours and 55 minutes daily for the beginning to gain substantial results from your inbound marketing.

I return your inbound marketing will reward you with this:

A. Saves you up to 60% of your marketing budgets.
B. Makes you stand out of your competition.
C. Generates you a massive amount of leads.
D. You get up to 55% higher lead conversion rates.

 

Some resource to shorten your learning curve:

 

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Your Reputation is on risk online and how to profit from it

Online there are a lot of opportunities to showcase your company.

Also you get seen online every where if you want and if you do effective inbound marketing with blogging and social media marketing.

This kind of visibility brings you into the focus of your satisfied customers, your future customers, your unsatisfied customers and your competition. All of them communicate online.

http://blog.safetyweb.com/wp-content/uploads/2010/04/online_reputation_image_by_lori_gama.jpgThey communicate about each other, their experiences with each other and for sure they communicate about you too.

They are able to attack you and your company. To tell untrue stories and to affect your business and revenue! Thy all have an audience.

Facebook, Twitter, industry related blogs and forums are places where conversations about can happen daily.

The average Facebook users have about 150 friends in their network. And their 150 friends have also an average of 150 friends. A message can spread very far this way.

How do you know if and what they are talking about you? You should start to monitor and to influence your reputation online.

Here are some easy steps to monitor what’s said about you online:

  • Do a Google search for your name, of your co workers, your business name and your products names.
  • Configure Google Alerts with your name, of your co workers, your business name and your products names.
  • Do the same with Socialmention too.
  • Search on Twitter, Facebook, YouTube and MySpace for the name, of your co workers, your business name and your products names.

If you get alerts and there is a conversation about you, respond in a professional manor the same way the conversation has started.

For example a Twitter conversation, respond on Twitter. A YouTube video about you, respond with a video, and so on.

Keep in mind, conversation happens and when you are aware of it you can use it as a great opportunity to show your position and to attract further clients.

There is no bad conversation. It always depends what you make out of it.

Read also: The 11 Unwritten Laws of Reputation Management, Andy Beal

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Social Media Marketing: Hurry, your competitor is one step ahead

More and more businesses use social media to attract new clients. Companies shift their marketing dollars into social media.

Mobile technology is evolving and the prices drop.

People are active in social media with mobile devices about three hours daily compared with one hour on their pc.

This turbo charges the social media use.

http://www.ideachampions.com/weblogs/chimpanzee_thinking_poster.jpgMore and more companies who have blocked social media use, allow it and encourage their employees to participate.

If you are not in you are out!

What’s your social media marketing plan for this year?

Some suggestions:

A. Setup a corporate blog and start publish remarkable articles about your industry.
B. Start using video to showcase and to explain your products and services.
C. Setup a facebook fan page and a Twitter account and start social media conversation.
D. Improve your lead generation and lead nurturing process, or if you don’t have one than you should hurry.  


Some resource:

Free help:

If you need help to setup an effective Inbound Marketing for your business, just request a free quote here, we’ve love to hear from you.

 

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