Dragan Mestrovic – Page 12 – inBlurbs Inbound Marketing Agency

April 26, 2011October 8, 2011

Why not use inbound marketing to increase revenue?

Inbound marketing is the marketing strategy that focuses on getting found by customers when they research online for products and services your business also has to offer.

With inbound marketing businesses earn their way to the customer, by publishing helpful information on a blog, in social media and forums.

Inbound marketing includes Blogging, Social Media, Lead Conversion, Lead Nurturing and Closed-Loop Analysis.

Inbound marketing helps businesses to:

A. Save up to 60% of their marketing budget.
B. Stand out of their competition.
C. Generate a massive amount of leads.
D. Get up to 55% higher lead conversion rates.
E. Increase your customers and sales.

A MIT study shows inbound marketing simply helps businesses to increase their revenue up to 13%.

So why some companies do not use inbound marketing to get more exposure, get found on Google an increase their revenue and sales revenue up to 13%?

One main reason is to not to be visible too much…

You maybe ask yourself: Why does a company avoid be more visible?

That’s the exact same question I ask myself.

I have one theory about this: Only somebody who has to hide anything doesn’t want to be much in the spotlight.

Have you been contacted by companies the old fashioned way, through cold calling, mass (SPAM) email, snail mail or mass fax broadcast?

Did you check them through Google and found nothing more worst some complaints?

Did you respond to their offer?

Ask yourself, why did you do not respond to their offer. Was it because of lack of trust?

Did they had an offer which simply sound too good to be true? Than it probably was!

And this is their reason why they not do inbound marketing which is some kind of “trust management business”!

They only want to make the fast dollar without care about their customers, and if they would do inbound marketing they would not attract anybody because they are not trustworthy!

Social media would reveal that and there for they keep away from it.

10 business tools for small business

So the next time when you get a sales pitch the old fashioned way, through cold calling, mass (SPAM) email, snail mail or mass fax broadcast you can add a further company to your blacklist to not do business with them.

How are your experiences which such “phantom companies” and how do you handle their old fashioned way, through cold calling, mass (SPAM) email, snail mail or mass fax broadcast? I am looking forward to your comments below.

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April 21, 2011October 8, 2011

Four steps how to avoid work overload with your Inbound Marketing

When you are doing internet marketing through corporate blogging, pay per click marketing and social media marketing to attract your target audience to your business, than it can become overwhelming to do all of the information and tasks necessary to stay on track.

Like any other business person you have to focus on your daily business tasks, simply to do business and revenue!

To get seen from your buyer personas it is important to be where they are and to get in touch and to interact with them.

The process of identifying your buyer persona is critical for your business. Moreover a good fundamental analysis of your buyer personas will save you a lot of time and money in the future and increase your revenue!

How to get more clients and sales with social media marketing

First step

Focus on find out what your buyer personas are. Find out what your customers have in common, how they found your offer on the internet and why they buy your products and services. Digg deeper and try to find out what kind of interest they have next to your products and services. For example find out what kind of hobby they have and on which social networks, groups and forums they are mostly around on the internet.

Draw a buyer persona sheet for every buyer persona you discover and complete and update the sheet constantly. So you always are on track with your potential customers.

Second step

Visit the social networks, groups and forums and listen first and contribute second there. Be helpful with your comments and ask educated questions to drive attention to you. Publish helpful articles there to drive more attention to you. Invite those members who interact with you and invite their friends from the social networks, groups and forums as well. So you will grow your network step by step.

Third step

Produce remarkable and helpful content. Test the content to see which topics work and focus on them. Produce and offer special content to be downloaded from your website only. Set landing pages and generate leads. As you generate leads you should produce further content to include this into your email messages for lead nurturing. Keep in mind to not to do sales pitches in your content and lead nurturing as well. Be informative and helpful. This will increase your reputation and trust.

Fourth step

Measure which articles and topics bring you the most response in traffic, leads and revenue and focus on them. So you make your doings much smarter and you save a lot of time.

You should take one hour each day for each task. This offers you the opportunity to do five tasks a week and plan your time much better.

Summary

Focus on blogging. Companies that blog get up 57% more traffic to their website than companies which do not blog. Therefore I suggest that you save three hours per week for content creation. Remain two hours you can use to spread your content in your communication channels like social networks, groups and forums and to do conversation with your network.

How do you organize your inbound marketing and what are your results? I am looking forward to your comments below!

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April 14, 2011October 8, 2011

Fill up your sales funnel in 8 practical steps

To get enough leads can be a challenging task. To get the right leads and a good conversion rate becomes harder.

But wait there are eight smart ways to fill your sales funnel with leads.

At first you need to get found. Means you need to attract the right people to your offer. This ensures an increase of your conversion rate.

PPC PayPer Click Marketing

The quickest way, which works immediately, is PayPer Click marketing. To do PPC you can use Google AdWords, Bing, LinkedIn and Facebook. This depends of your buyer persona and where you gone to reach them the best way.

Landing Pages

To generate leads you need effective landing pages with compelling offers and call to action to funnel your prospects to leads.

Corporate Blog

Content creation is the best way to get attention and to attract your buyer personas inbound to your offers. Businesses that blog get up to 55% more website visitors, 97% more inbound links and get 434% more indexed pages in search engines.

Record Videos

You can do videos of your products and your services and upload them to Youtube and other video sharing websites. You could record videos about the most asked questions of your customers. For example: How your products are packaged, what kind of payment methods you prefer, your shipping options and delivery times.

Upload documents to sharing sites

To upload your documents to document sharing sites like Slideshare.net, Issuu.com, DocStoc.com and Scribd.com is a great way to publish share worthy content online. Those sites have a lot of visitors which use them to research about products, services, companies and further information.

Upload photos to sharing sites

Product photos on your website are great, but they can be more worth on Flickr.com, where thousands of people can discover them very quick. On Flickr.com you can also upload video and info graphics. All are great way to get attention and to drive those people to your landing pages.

Engage in social media

Establish your outposts in social media like Twitter, LinkedIn, Facebook and related forums. Go through the friends and followers of your competition and invite them to your networks. So you will build a large following quickly.

Connect your Blog with Social Media

To ensure a seamless distribution of your content, bog and video, you should connect your blog to your social media networks. Twitter, LinkedIn and Facebook offer ways to do that very easily. So every time you publish a blog article it will be distributed automatically to your social media networks where your friends and followers can also see it and visit your website for more information.

All those steps above are very easy to implement and work for you as you sleep. You only have to keep your information’s above updated and to take advantage of them and you will generate lads to do business with and to increase your revenue.

How do you manage your lead generation to fill up your sales funnel? I am looking forward to your comments below!

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April 13, 2011October 8, 2011

How to combine SEO and social media to generate web leads

When businesses research for research for lead generation opportunities then they are often directed to social media.

Social media is often sold as the only way to sustain and to generate business leads.

But nobody tell those businesses that social media is only one piece of the puzzle.

To attract future customers to a business it needs a little bit more than a facebook page or a Twitter account.

It needs interesting, helpful, remarkable and share worthy content. To get this kind of content businesses need to understand their audience in full.

This is best achieved by taking the effort to research the different buyer personas which are interested in the products and services of a company.

Such a research shows that those future customers are, where they are around on the internet, which kind of solutions they are looking to solve their specific problems and some more.

When a business has done this kind of buyer persona analysis, then they know how and where to approach the right future customer.

With this buyer persona analysis businesses become able to produce SEO ready content which attracts their buyer personas and publish and distribute this content on social media as well.

Search engines do index social media content, and when a business is distributing their content in social media, the chances are good that there content appears in the next search results on Google on the first page. Social media is also called the NEW SEO!

To gain profit from content creation and distribution there should be effective lead capture – landing pages with compelling offers and clear call to action be in place to convert those prospects to leads.

Now when they are leads they should be nurtured to make paying customers out of them during the time.

It is clear that social media is an important part of the puzzle, but only one part. To get the right picture on the end of the day businesses need to use the whole above mentioned tools. This ensures a social media profit on the end of the day.

The best strategy to get all of this done with a positive result is inbound marketing. Inbound marketing has proven that it offers an up 62% lower cost per lead than traditional advertising.

How do you manage your content creation to increase your lead rate? I am looking forward to your comments below!

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April 12, 2011October 8, 2011

Triple leads, double conversions with revamped web content

To get found and to get leads you need to have a website and structure made this way that your website becomes a “magnet like marketing hub” which pulls your visitors in and acts like a funnel for leads.

The most effective way to attract interested visitors is to publish interesting content through a corporate blog, social media sites like Twitter, Facebook and LinkedIn.

The more interesting and remarkable your published content is, the more it will be viewed and shared, which also increases your visibility. Also you need to do SEO for your content and include long tail keywords to take advantage of these niche keywords.

Studies show that companies who blog and publish their content through social media, get up to 55% more website traffic.

There is a strict correlation between published blog articles, Backlinks and traffic. Businesses which have 500+ blog articles published have a massive increase in traffic and Backlinks.

Also the published content can be reworked and re-published in document sharing sites like slideshare.net. Here you can reach additional audience and attract them to your website or blog.

The more you publish the more people you will reach. Be creative by finding new ways to publish your content. Build as many outposts online as you can. Each article, blog comment and guest post is an additional chance to get found and to get leads!

Here are some potential outposts for you:

To get further creative ways to publish content online, just look what and how other industries do content publishing.

Your content is a trust builder and shows your competencies and build credibility with your audience. So your web content becomes your most valuable asset to triple leads and double conversions.

How do you pln to revamp your web content to increase your lead rate? I am looking forward to your comments below!

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April 8, 2011October 8, 2011

Increase revenue with a smart marketing and sales process

How long does it take until your business responds to a customer requests? Do you need one hour, three hours or do you need more time to respond to a customer requests?

A MIT study shows that companies who respond first to a customer requests have a 78% higher chance to win the deal!

Now you should check your response request process and improve it to respond immediately.

When do your sales reps contact the lead? In the beginning, when the leads signs up for more info? Or do you wait for three days until your lead has studied the info he has got from you, or do you wait until your leads calls you?

A FOCUS study shows that the most customers prefer to engage with a sales rep in the last third of the buying process.

Now you should check in which stage of the buying process your sales reps do contact the leads and change this to the last third of the buying process.

How long does it take until your leads become paying customers? One month, three months or six months or longer? How is the percentage rate of leads to customers for your business?

A Mac Macintosh survey shows that leads buy a product or service they have inquired about six months ago! The other 67% still intend to purchase but where still not ready.

Be patient with your leads and bring them into an effective lead nurturing process by providing valuable information and call to action, but no sales pitches!

How do you manage your incoming leads? Do lead them to an effective lead nurturing process to gain the most out of them by them time? What kind of information do you provide to your leads? Do communicate with your leads during the lead nurturing process or do you pitch them?

A Demand GenReport study shows that lead nurturing is producing a 20% increase of sales opportunities versus not-nurtured leads.

Setup an effective lead nurturing process to get the most results out of your inbound marketing efforts. Deliver remarkable and helpful content. Include call to action but avoid sales pitches or direct product offer. Do you lead nurturing emails more like a publication than like a sales letter?

How do you mange your marketing and sales process to increase lead to customer rate? I am looking forward to your comments below!

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April 7, 2011October 8, 2011

What’s the best way to sell with social media?

It’s very simple: The best way to sell with social media is NOT to sell! Think different!

Why does a customer buy? A customer buys when he trusts you and your business and when he is sure you understand his needs.

There we are. You only can sell to somebody who trusts you.

How to gain trust? Not through sales pitches in social media that’s for sure!

You can gain the trust and credibility of your audience when you are a helpful source and they get the feeling you want to educate them and to solve their problems.

You can gain trust and credibility when you engage with your audience by publishing helpful and share worthy content online.

To better understand this process you should also read Chris Brogans’ and Julian Smiths’ book “Trust Agents”. They describe how and why it is important to earn the trust of your audience before you make an offer.

In simple words: Be there before the sale!

The best way to move from content publishing in social media to real revenue is to convert interested visitors to leads and to paying customers by a lead nurturing process which also consist of the distribution of valuable content and NOT sales pitches!

When you engage in social media and your only goal is to sell as quickly as you can, than you miss some important and more powerful benefits which social media has offer to your business.

With the help of social media you can build brand awareness and loyalty. Brand awareness and loyalty lasts longer than dump sales pitches! Think about it!

To get people engaged you need to educate and to entertain them. The more you are able to engage your audience, the more attractive you will become and the more leads and business you will get out of social media.

Your social media profit depends mostly of your creativity, communication skills and the ability to try out new ways.

How do you do yoursociel media marketing? I am looking forward to your comments below!

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April 6, 2011October 8, 2011

When do you start your lead generation with inbound marketing?

Leads are very important for businesses to get new customers. But before you can get leads´ you need to get found.

78% of Internet users B2B and B2C conduct product research online.

How often do you think: “If I could be on the first page on Google, than I would get more traffic and leads.” And you are right!

To be on the first search results on Google would bring you traffic and leads. That’s a fact!

There is an easy way to get there, on the first search results on Google. You simply need to get an increasing amount of relevant Backlinks.

The easiest way to get a ton of Backlinks is to publish link worthy content online. Content where others websites and blogs want to link back. Because they like this content and think it is helpful for their audience.

With Inbound marketing you can achieve those goals to get found and to get leads to increase your business.

Inbound marketing is the marketing strategy that focuses on getting found by customers when they research online for products and services your business also has to offer.

With inbound marketing businesses earn their way to the customer, by publishing helpful information on a blog, in social media and forums.

Inbound marketing includes Blogging, Social Media, Lead Conversion, Lead Nurturing and Closed-Loop Analysis.

Blogging

57% of businesses have acquired a customer through their company blog. Companies which blog get up to 97% more Inbound Links and 434% more indexed pages than companies who do not blog. The more articles you write the better.

Setup a corporate bog and start to create remarkable content with your blog! Go out and research relevant blogs where you can leave an educated comment. So you build additional Backlinks.

Social Media

67% of B2B companies and 41% of B2C companies have acquired a customer through Facebook. The number of marketers who say Facebook is “critical” or “important” to their business has increased 83% in just 2 years.

Register and complete your social media accounts and profiles in Facebook, Twitter and LinkedIn and start to market your blog articles there. Grow your network and be a part of group discussions.

Lead Conversion / Lead Nurturing

Build landing pages to convert those generated traffic from social media and search engines with compelling offers and a clear call to action. Offer something of value in exchange for your leads email address and further information. Keep your forms short.

Start a lead nurturing process where you inform and educate your lead, don’t pitch them!

How do you do your lead generation? I am looking forward to your comments below!

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March 28, 2011October 8, 2011

6 Smart ways for local inbound marketing for restaurants

Restaurants are mostly dependent on local clients. As any other business it is important for them to get found and to get visited in the second step.

How can local internet marketing help to increase customers and revenue for restaurant?

When people research for products and services they go online first. No matter if they research for local products and services. They go to Google search to find them!

So you need to get found on Google to get more business!

Below are strategies to increase your online presence to grow your chances to get found first when people are looking for a restaurant in your city.

1. Video

A great way for a restaurant to build trust is to ask satisfied guests to leave a short video testimonial about the restaurant. Produce video, upload it to YouTube and Facebook distribute it through social media and embed it in your website and bog.

It is not necessary to spend a huge amount of money to produce high quality videos for brand building. Moreover professionally produced videos are not effective as crowd sourced videos are. It is more efficient to buy flip cams and let the employee’s record videos of the daily doings.

Those videos are more credible, show a human side of a company and build the business brand on a more personal and remarkable way.

Your video content is indexed from search engines and makes you get better found from your target audience. Each video is an additional chance to get found!

2. Corporate Blog

Another way is to do a corporate blog and to communicate with guests and potential new guest in an open and friendly manor. A corporate blog offers the opportunity for a restaurant to show their expertise and get direct feedback from the target audience, learn about the needs of the audience and improve offer and services.

A corporate blog builds trust and credibility. Your blog content is indexed from search engines and makes you get better found from your target audience. Each article is an additional chance to get found!

3. Social Media

Social media as LinkedIn, Twitter and Facebook are great for restaurants to get in touch with their local audience. Have a friendly conversation with your guests and potential new guest, start and promote events, let your satisfied guests talk about you.

Use also the paid marketing options of those networks to reach more of your target audience.

4. Local online directories
Local internet marketing is a great way to get in front of your target audience. Research your local online directories and get listed there. Local directory listings, GOOGLE’s: shopping, places, recipes and Google AdWords.

Research for local restaurant and hospitality industry related bloggers and get in touch with them. Build a local network to expand your reach.

5. Coupons
Platforms as Groupon and Yelp are great way to reach people who did not know you before and lead them to your business.

6. Joint ventures
Do joint ventures with other local businesses, which are related to your restaurant business but no competition!

All of those ways above make you more visible for your target audience! The more you publish, the more your chances increase to get found and to get more business.

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March 24, 2011October 8, 2011

How marketing consultants can help you increase web traffic

Marketing consultants play a crucial role in analyzing your business, identified new sources of traffic and decreasing your marketing costs.

Not only marketing budgets, they help in finding new customers for your business and also increasing targeted web traffic.

Marketing Consultants show their expertise in implementing various strategies like advertising, email marketing, social media marketing and search engine optimization.

They analyze your business by tracking visitors, using latest blog tools, providing the list of targeted customers for your products, finding new customers etc. This article brings you the advantages in taking advice from an expert marketing consultant.

Advantages of hiring an expert marketing consultant
Marketing consultants are people who have rich experience in various niches and have idea of latest marketing strategies online.

Some of the advantages of hiring an expert marketing consultant are given below:

Marketing Consultants are experts
Getting an expert advice is always beneficial especially when you are not aware of how exactly you can optimize your marketing strategies and increase targeted web traffic. As marketing consultants have relevant expertise, they provide you with an expert opinion about marketing strategy.

Helps in improving your marketing strategies
Marketing strategies if not utilized properly may result in losing huge amount of budgets. To utilize marketing budgets efficiently for your business, it is always advised to take an expert opinion

Helps in introducing new tools
Marketing experts helps in providing you information about latest tools in the market which may help you generate quality leads. These tools help in analyzing your web traffic and where is the potential base for your business and helps in targeting that potential base.

Decrease unwanted budgets and plan a effective marketing plan
An effective marketing plan helps in decreasing budgets predominantly. Marketing consultants provides expert advices in bringing new marketing ideas and promotions which can helps in improving targeted web traffic.

Use latest marketing strategies to target large customer base
Marketing consultants helps in reaching to some of the large customer bases which helps in increasing business leads. You can get to know about the latest social media marketing tools which can boost your search engine rankings and also helps in search engine marketing.

Thus marketing consultants helps you in finding new business leads for your firm and thereby helping your business improve and earn profits.

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