3 Reasons to Increase Your Social Media Marketing Budget

3 Reasons To Increase Your Social Media Marketing Budget

Marketing plays a key role in promotion of a product for your organization in reaching your targeted customers. For earning good profits there should be good marketing strategy which helps in attracting customers towards your product. Likely, after the increase of internet utilization all over the world, inbound marketing is gaining more importance than outbound marketing. So there is need for increase in Social Media Marketing budget to sustain the competition online.

increase budget for social media marketing

One other compelling reason for increase in social media marketing is Outbound Marketing is becoming outdated. It is because Outbound Marketing reach only few people in the World and also it is costlier compared to inbound marketing:

Outbound marketing reach only some part of the world where as inbound marketing can reach all over the world. So it is easy to find customers online very easily with the help of inbound marketing and social media marketing.

Outbound marketing is costlier compared with the inbound marketing because outbound marketing plans involves more time, various resources of the organization such as financial as well as human resources .

Because in inbound marketing, you try to attract customers through various strategies like email marketing, starting your own website of your products, social media marketing etc which will increase your number of customers as well as it will increase your brand image of the company.

Marketing through social media

Social media are the networking sites which consist of millions of users from all over the world. Hence by building relationship through social media, you can find many customers for your product. This includes very less cost compared to outbound marketing. Hence by increasing the social media marketing budgets, you can increase more leads for your products with less marketing budgets.

Nowadays, many organizations which are using inbound marketing strategy are generating 40% of customers from the social media networking sites like twitter, Face book, Linked in etc. This gives a significant insight in the importance of social media sites towards lead generation.

The 3 important reasons for your organization to increase social media marketing budget are:

1. Your product can reach all over the world through social media marketing

Your product will reach many people all over the world in less time and hence can expand your business all over the world through this you can increase your profits and brand image of the organization.

2. It is more economical compared to outbound marketing

Any new product releases will reach the people in a matter few minutes through latest social media marketing sites. Now the social media networking sites surfing is even available in mobiles and hence it can reach public easily. By offering discounts through social media marketing, you can attract more customers for your business.

3. Business transactions made easy through inbound marketing

Through social media marketing, your business is more easily reachable to market all over the world. Business transactions are easier with your own website on web and more productive tools to manage your website. With social media marketing you can save up to 60% of your marekting budget!

For more information related to social media marketing and need for increase in marketing budgets, visit the links given below

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Part 3 – Are you LinkedIn With Your Business?

Part 3 – Are you LinkedIn With Your Business?

LinkedIn is one of the best networking and social Media marketing sites that are available in Internet today. LinkedIn can be used effectively as one of the Internet Marketing strategy for lead generation. In first two parts of “Are you LinkedIn with your business”, you have understood how to get yourself and your company recognized in LinkedIn.

You had an idea of building a strong LinkedIn profile, how to use LinkedIn for lead generation and how to create leads by bringing more customers for your business. In this part you will have an understanding of using some of the best applications for your LinkedIn profile.

linkedin for your business, attract more customers, Get found in social media, inbound marketing, internet marketing, lead generation social media, linkedin, online marketing, social media marketing, social networksTop LinkedIn Applications for your business

LinkedIn professional network allows being more interactive in your business and to find more customers for your business and attract leads for your lead generation campaigns. Likely, there are many applications that can be installed in your LinkedIn profile that can add elegance for your LinkedIn profile. Some of the top Linked Applications are given below for your reference.

Word Press or Blogger Blog

Now it is easy to synch your WordPress or Blogger Blog with your LinkedIn profile. You also have the option to share three websites with your LinkedIn profile. Share your rss updated of your blog or website through LinkedIn.

Reading List by Amazon

Share your best reading books, books that you have written and what are the best books which you like your readers to read by adding Reading List by Amazon application.

Box Net Files and Huddle Workspaces

It is easy now to compact project collaboration tools that help you to make it easy to work with your colleagues. Now it is easy to manage your Box net files and other important files online

Share your slide share presentations

Share your slide share presentations online with your customers and clients. Show them your expertise by connecting your recent slide share presentations with your LinkedIn profile.

Company Buzz

Company Buzz shows the recent twitter activity of your company. This helps in showing you customers and clients regarding your company’s activities on twitter.

There are other good Applications like Google Presentations, Polls, and MyTravel which add more information for your LinkedIn profile. Start using LinkedIn effectively and build strong leads for your business online.

Download our free report: 8 Steps To Get Seen On LinkedIn 60
Million User Base

For more information related to LinkedIn applications visit the links given below:

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Part 2 – Are You LinkedIn With Your Business?

Part 2 – Are You LinkedIn With Your Business?

There are many Social Media marketing and networking sites in Internet. LinkedIn is the most prominent and business networking sites that has dominated all professional networking sites in Internet.

LinkedIn not only helps you to keep in touch with your colleagues and contacts, it also helps in creating leads for your business online. Using LinkedIn for your lead generation needs some logical thinking and expertise in using LinkedIn.

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LinkedIn for Lead Generation

LinkedIn is one of the best ways to feel your company’s presence online. You can easily have your company listed in Google through LinkedIn.  Some of the best methods for generating Leads with LinkedIn are given below.

Creating Full personally Branded Profile in LinkedIn

Create a full profile in LinkedIn as provided in first part of “Are you LinkedIn with your business”. Create a Group and invite your clients and customers for your group.

Join LinkedIn Groups

Join in LinkedIn groups and start participating in discussions where your customers and clients participate. Provide relevant links for your group and invite them to join your group. This is one way to attract more leads for your business

Post Relevant Content on Groups

Create Group of your own and invite your clients, employees and customers for your group. Post relevant content in your group and invite people to discuss on relevant topics. These topics can be webinars, blog posts, links to articles you have written and events. Be active in your group discussions and never try to dominate in your conversations.

Answer Discussions posted on Groups

Success of generating leads from LinkedIn depends on how actively you participate in discussions. Show your expertise in the field by providing solutions for your customers and client’s queries.

Share your discussions and invite others

Share your discussions in LinkedIn and group information with other social media marketing sites like facebook, LinkedIn, MySpace, twitter etc. Engage other readers to actively participate in your groups. This helps in bringing more customers for your products and getting more leads for your lead generation campaigns.

Don’t Spam

Spamming is one of the bad things which will not be appreciated in LinkedIn. Send messages to your clients only if you think it is relevant to the group and depending on the priority of the messages.

Once you have started using these tips for your LinkedIn groups, your business will earn good number of Leads from LinkedIn. The last past of Are you LinkedIn with your business provides information related to tools that can be used to promote LinkedIn for your business.

For more information related to LinkedIn and lead generation visit the links given below:

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Part 1 – Are you LinkedIn With Your Business?

Part 1 – Are you LinkedIn With Your Business?

LinkedIn is free business and social networking site that allows users and companies to create a professional visibility in their relevant fields. It is good to know that all the fortune 500 companies are in LinkedIn. It tells the popularity that this website has in Internet.

LinkedIn is best place for starting a professional network, build a good profile and provide information related to your field. LinkedIn can be utilized as a Inbound marketing strategy for your business online if you follow some guidelines in LinkedIn. LinkedIn is the best place to connect with people whom you have previously worked with, people who are experts in your field and find potential customers online.

In this part of LinkedIn for you business, you will be learning about profile building, networking and Groups in LinkedIn.

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Getting Started with LinkedIn

LinkedIn is one of the best social networking sites that have professionals from all over the world from different networking categories and profiles. LinkedIn allows users to maintain list of their business contacts and friends which are also called connections in terms of LinkedIn. These lists can be very useful in creating lead generation campaigns for your business. To get started in LinkedIn, one should build a profile in LinkedIn.

Building Profile in LinkedIn

To get started with LinkedIn is free and easy. Fill in your first name, last name and email address in the registration form. Complete your registration by confirming your mail in your inbox and you are ready to get started in LinkedIn. Here are some tips to build your profile in LinkedIn.

Complete LinkedIn Profile

If you are individual complete your profile and it should be 100% complete. Profile should be 100% complete as 99% of people recognize you through your profile page and by your picture on your profile page. A complete profile will increase your visibility in LinkedIn and also gives chances for your customers and followers for finding you very easily.

Get Endorsed and Recommended

If you are looking for a professional career in LinkedIn, then get started to connect with your friends, colleagues and professionals whom you have worked previously. Ask them to recommend and endorse you. This gives more chances for you to get recognized online and show your professional capabilities in your field.

Optimize your LinkedIn profile

Next step after creating your LinkedIn profile is to optimize your profile. Optimize your profile URL by giving your name or your company’s name. Add relevant keywords for your profile so that you are recognized for those keywords. If you are filling company’s profile, then make sure that you have relevant keywords for your website products.

Use the custom anchor text links to three websites and for the links use the anchor text links so that your websites are recognized for those keywords. Next step is to build a network.

Building LinkedIn Network

LinkedIn Network is one of the best ways to connect to people with whom you have worked, with professionals in your industry and also for connecting to people who work in your industry. Start with people who you know in LinkedIn. There are also relevant searches available to search by company. With this you can be able to find out previous organizations employees who are already in LinkedIn.

If you don’t find anyone, then invite your contacts to LinkedIn. Update your LinkedIn profile constantly, stay active and you can build your LinkedIn Network automatically.

LinkedIn also gives flexibility to connect to other social media marketing sites like Twitter. Now it is easy to connect your LinkedIn profile with Twitter. Next step is to create your group in LinkedIn.

Building Groups in LinkedIn

LinkedIn Groups play a major role in the success of your business online and also improving brand image of your organization. LinkedIn groups attract more customers for your business and also attracting more leads for your lead generation campaigns. Some of the tips for creating LinkedIn Groups are given below

Magical Group Name

Group Name should depict the keywords which best describes the group. Majority of people in LinkedIn search for groups which has relevant keywords. So your group name should have relevant keywords so that you can attract more customers for your group. Group name should not be company name as many people search only on the basis of keywords and not on the basis of companies.

Group URL

Customize your LinkedIn Group URL so that it specifies the real essence of the group and provides a basic idea of what the group is about.

Group Logo

Your Group should have a well developed Logo which should attract any customer who is interested in joining your group. Logo should not be simple, attractive and provide relevant information related to Group. Once you have developed all this, add your group in the group directory listing so that other readers and users of LinkedIn can identify and join your group easily.

For more on LinkedIn profiles and Groups, visit the links given below:

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Why Social Media Marketing Campaigns?

Why Social Media Marketing Campaigns?

Social Media Marketing is one of the top Internet Marketing Strategies that can attract more customers for your business online. Social Media marketing campaigns are nothing but creating lead generation campaigns in social media sites like Twitter, FaceBook, LinkedIn, MySpace for generating more leads for your business.

Get expertise in creating effective Social Media Campaigns by learning from the experts in the field for generating quality leads.

attract more customers, blogging, facebook social media, Get found in social media, inbound marketing, internet marketing, internet marketing leads, landing pages, linkedin, social media marketingWhat is Social Media Marketing Campaign?
Social Media Marketing campaigns are campaigns that are started by companies or organizations online for spreading information related to their products and business to customers worldwide.

Social Media Marketing has dominated traditional marketing strategies in recent years due to low budgets and more effectiveness during recession period.

Social Media Marketing gives business organization to sustain in competitive markets with little budgets.

Social Media Marketing campaigns which yield good results are given below

Social Media Marketing Campaigns from Twitter
Twitter is one of the top social media marketing sites which have more active subscribers than any other social media marketing site.

Get instant followers for your business by starting lead generation campaigns in Twitter.

There are many tools like Socialoomph etc. which give good opportunity for creating auto DM’s, generating more leads from Twitter. Get up to date with the latest Twitter tools in market and get quality traffic for your products from Twitter.

Social Media marketing campaigns from Facebook
Facebook is another top Social Media Marketing site which can be effectively used for lead generation campaigns.

First step in generating and attracting customers for your business from face book is creating face book fan pages. If you have not started your face book fan page for your business, start developing it for generating more leads for your business from face book.

Some other options like your company’s own facebook app are also not a bad idea for social media marketing.

Social Media Marketing campaigns from LinkedIn
LinkedIn is powerful social media marketing site which has professional groups from all part of the world.

There are top discussions that always happen in LinkedIn from various categories. Get your business recognized in LinkedIn by starting a professional group in LinkedIn.

Share your information with other members in group and contributing yourself with discussions. The more you are involved in discussions, the more you are personally recognized and also improves brand image of the organization.

Download this free report: 8 Steps To Get Seen On LinkedIn 60 Million User Base

There are other social media sites like stumble upon, MySpace etc which can be used as effective medium for your social media marketing campaigns.

Get started with these social media marketing campaigns which need little budgets and earn more from your business online.

For more information related to social media marketing campaigns and advantages of social media marketing, visit the links given below:

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5 Reasons For B2B Social Media Marketing

5 Reasons For B2B Social Media Marketing

Social Media marketing is one of the top Internet Marketing strategy implemented by companies online. Social Media Marketing has dominated many other Internet marketing strategies and traditional marketing strategies due to overwhelming response of public for social media. Social Media Marketing campaigns are more predominant in Internet today than any other Internet Marketing campaign.

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Advantages of Social Media marketing for your business

Social Media Marketing has wide range of advantages. Some of the top advantages of using Social Media Marketing for your business are given below:

Lead Generation
Social Media Marketing helps to create more leads from Social Media Sites like Twitter, face book, MySpace and LinkedIn etc. These sites have many active members which help to bring active visitors for your website or blog.

More Traffic
Social Media Marketing brings more traffic for your website or business. As the traffic for your website increases, the more is the visibility of your website and more chances for getting sales for your products.

Brand Image
As your website or blog is more visible for visitors from different parts of world, more is the chances to improve the brand image of your company. Get your customers know about your products and services by making them aware of your products and services

Search Engine Visibility
As major search engines like Google, yahoo and Bing are indexing your social media campaigns and social media content, there are more chances for your website to be indexed in top pages of search engines.

Link Building
Major advantage of Social Media Marketing is promoting your business and also promoting your links. There are major advantages for making your business visible in social media sites like Twitter, facebook and LinkedIn. Starting your own group in LinkedIn, getting people know more about your products, being active in social media sites brings active visitors for your website.

For more information related to social media marketing, visit the links given below

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Do You Use Video For SEO?

Do You Use Video For SEO?

It has become harder for websites to gain a first page top listing on Google. This has opened the opportunity for you to go other ways to gain your top listing.

inbound marketing, internet marketing, marketing consultants, online marketing, social media marketing, inblurbs.comImages and video are two of the ways you can go to gain a Google top listing. Forrester Research has found out that videos have 53 times more chances to receive an organic first-page ranking than traditional web pages.

You can start by uploading video to YouTube. This ensures that you have been indexed in Google search engine this is no guarantee that you get a first page result but Google knows that your content exists.

Your next step can bee to include those videos from YouTube  into your website or blog and to add an extra page where all your videos are shown with their description.

Now you can start with video SEO. Google is actually not able to see what is inside your videos and it relies on title and Meta data you have included to learn about what content your videos actually contain.

Include your title, description and keywords. Make clear the title tag of the page matches the title of the video to get better results. Target more specific phrases this could help you to get more and better results

To appear in Google search results submit your videos by using Google webmaster tools a video sitemap . This is the same like a XML sitemap and it’s specially formatted for video and contains information about your videos and the included content.

Ensure that you have a robots.txt file on all video pages so Google can verify it.

Even new and small sites can compete with larger and more established web presences. No matter if you are small or new one you can take advantage of the video SEO opportunities.

Further resources:

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Glass House: Or How To Analyze Your Business

Social media provides an opportunity to sell products and services online and offline. These services can be B2B services and B2C services. Though the main conceptualization is to sell goods, there are different approaches for B2B services and that for B2C services.

Clicky, facebook social media, Google analytics, Lead Capture Pages, lead generation social media, linkedin, marketing analytics, twitter for marketing, WoopraSome of the hurdles which are generally seen by marketing executives in B2B market are how to generate leads from social media for B2B services.

Some of the basic social media strategies that can provide efficient lead generation are given below which mostly work for any kind of services.

Examining and Understanding Online Analytics
First step for any company is to analyze and understand the online data which can help them in optimizing their marketing strategies and social media pipe line.

There are many analytic available in Internet which can be installed in your website to analyze the studies. Some of the best analytic tools are Google Analytics, Woopra and Clicky.

Developing Infrastructure and Strategic Content
Before starting your social media marketing for any service, make sure you have developed a good content and good lead capture pages. Otherwise all your social media marketing efforts will go in vain.

Content is king and this should be the primary target for any company.

Good content and well developed website are stepping stones for good marketing. For developing content, there should be sufficient infrastructure to identify content and prioritize your lead capture pages.

Establishing Proper Back End Data
Data that is received from leads should be properly established and maintained according to categories. It should be identified that leads coming from different marketing strategies should be ordered so that it is easy to gain more leads from similar offers.

Managing Social Communities
Managing social communities is one of the important strategies that provide quality leads for your company. Especially your website should have facebook fan pages, integrated with LinkedIn and Twitter.

This increases more possibilities of leads from social communities.

Establishing an Autopsy
Your plans should have definite goals and also an autopsy should be scheduled at the end of each goal. Because autopsy is the main thing which stakeholders discuss when talking about the success and brand image of the company.

Social Media B2B lead generation is the most powerful and provides quicker lead generation compared to tradition B2B lead generation.

For more information related to social media and

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Twitter Focus On Quality Than On Quantity

attract more customers, inbound marketing, social media marketing, social networks, twitter for marketingTwitter is one of the most active social communities that have millions of visitors to their website every day. Twitter gives the opportunity to develop your own followers and also improve more visitors for your business needs. Twitter mainly focus on quality rather than on quantity which made it a successful social community compared to other sites.

No other site has become as popular as twitter does and it is obvious due to  its beauty of allowing followers for a business or person.

Twitter offers different services for organizations and companies in Internet to establish and market their products online. Companies can promote and establish leads from twitter by publishing their offers and links through the 160 word twitter tweets. One might have a question why Twitter is allowing only 140 characters for your tweet if other social communities give complete pages to display what is in the users mind.

Inspite of this we find twitter as most successful social community when compared to other social communities. The only answer for this is the quality of material that is provided by twitter users in the tweets. One can only be productive if they provide quality tweets and get good number of followers.

Tips for Productive and Quality Tweeting

The best way to organize and improve twitter followers for your business is to manage your tweets. While tweeting you should be in an idea about who are your targeted customers for your business and tweets.

When your company offers a b2b services, then real focus of your tweets should be on buyer or person who might be interested in your product or service. Tweets also should be mainly concentrating on these customers and how to bring more customers in to your business. Best way is to advertise your lead capture pages and attract more customers for your products. Don’t waste your valuable tweet space as it is precious in Twitter.

Doing this you will get quality tweeting for your b2b services.

When you sell b2c services, then there is wide list available for you and you are in position to invite any body for your business. There are chances to enhance your list and use the power of social media networking to bring more customers to your business. B2c services can be implemented more easily than b2b services which concentrate on particular group of people or community.

The other aspect what is to be taken care while tweeting is to identify the geographical location for your tweets. When you are planning to improve and sell in local market, you should be quite focussed in promoting your products. When you think in a global aspect, you can invite all your followers from social communities who can reach you globally. This gives more possibility for increasing sales and staying ahead of your competitors.

This is what is expected to high quality tweeting and boosting your sales from twitter.

For more information regarding quality focus on twitter and productive tweeting, visit the links given below

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3 Easy Steps How To Reach Potential Customers

If you are having a blog and if you are not utilizing it properly for your business products, you are missing potential customers for your business.

Your blog can be powerful in house for bringing potential customers for your business. Not only for business, blogs can be used and symbolized for bringing more customers and sharing information with Internet readers. There are many ways to bring customers and new readers for your business.

Social Media marketing and Internet provides an opportunity to prove any business or individual about their expertise through blogging. You can show your expertise in relevant fields by providing best articles through your blog.

There are different ways to reach your customers and some of the best ways are given below as reference.

1. Write How to Blog Posts
Start writing about what you wanted to share in web from your blog. The best way to start a blog is to start writing how to blog posts about the topic of your interest and share them with your blog readers.

Keep in mind that the blog posts should not be too complex that readers cannot understand the real content in the articles. Once you are expert in writing how to blog posts, the next step is to write white papers for particular topic.

3. Writing white papers
Start writing white papers on your area of expertise and provide them for free download in your website. This helps in bringing more blog readers for your website or blog.

As number of blog reader’s increase, search engine rankings increase and also helps in increasing traffic for your website or blog.

Here are three examples of HowTO white papers:

 

3. Start Developing How to Videos
Once you have a good experience in writing how to blog posts and developing white papers spread it to the outside world.

They are millions of people in Internet who are in need of them and who needs your expertise.

Spell out your research through your own videos. There are many websites like YouTube where you can develop your own how to videos.

Add a post link to your website and display these how to links in your website or blog.

This spreads your expertise to the World Wide Web and also improves your image in social media and social networks. Not only it increases image, it also improves your website search engine rankings drastically with good number of visitors for your website.

Find here some examples of video:

inbound marketing, internet marketing, marketing consultants, online marketing, social media marketing, inblurbs.com

By following these tips, you will position yourself at the top of blogosphere in your area of expertise.

Don’t forget to actively participate in social communities and social media sites in your area of business.

There are always chances of improvement and never give up in learning new things in your domain.

Further Related Blog Posts For This Topic

How to write great blog content
How to write a blog post

How to measure your social media marketing campaign ROI | MediaPress

Social Media Marketing Errors of Wal-Mart at Facebook | Agent

My Top iPhone Apps for Social Media Marketing – fabricecaduc’s

Social Media Marketing Spending Ramps Up- 2010 Looks like a Great

Evolving the Social Media Marketing Ecosystem | davefleet.com

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3 Steps How To Use Social Media For Lead Generation

social media for businessSocial Media Marketing is one of the best ways to market your services and business online. Social media marketing works fine for marketing for company of any size and dimensions. Social Media Marketing is one of the best ways for lead generation and bringing new customers into business.

Some of the largest companies today are utilizing social media marketing for bringing more success to their business. Look out for the article at the end of DELL how it has improved its sales drastically with Social Media. This is only one example of success of Social Media Marketing. There is also news that Coca-Cola, one of the leading beverage dealers in the world has started using Social Media Marketing as a part of its strategie for its marketing.

All these companies are entering into Social Media Marketing just to create new leads and bring new customers into their business. There are some simple and most effective ways to capture leads through Social Media Marketing.

Best Ways to Capture Leads

Social Media Marketing can create thousands of leads and customers for your business. Using Social Media Marketing effectively brings more leads for your business for lesser costs and also helps to stay ahead of your competitors. Some useful way for lead generation are given below.

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Good Posts that are human and are informative:
Your posts should be in such a way that it should provide information related to your products, how it can benefit your customer and also be compelling and informative for your readers. Write  simple, straight to the point and be informative. Don’t try to sell!

Your Customer Support:
If you are selling products that needs support online, be sure to provide information in all social media that you provide support online. Have a good customer support that is prompt and provide service on time. This increases your brand image in social media which increases sales. Tell success stories and post testimonials about your support success.

Efficient Lead Capture Pages:
Landing pages and lead capture pages of your website should be effective. These lead capture pages should be in such a way that it should provide good and positive impression for customer about your product. Display the links for these lead capture pages in social media sites and gain instant results for your business.

Use Social Communities like Twitter, LinkedIn and Face book efficiently to generate more leads. If you have your own business or have a good affiliate marketing site, then it is recommended to start your own group in LinkedIn, develop your own plug-in or fan page for face book.
Social Media lead generation

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Further Related Blog Posts For This Topic

Free report: Get found and get leads the smart way.

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Google Bing and Yahoo Are Indexing Your Social Media Content Now

Social Media is powerful way to generate traffic and leads for your website online. Many companies have already started using Social Media for promoting their business products. But they only used to get traffic and leads from these social communities. But in recent days, Major search engines like Google, Yahoo and Bing started indexing this social content.

This gives a chance to improve your link popularity and also improve brand image of your organization. So how really active are you in social media now?

Google’s real time search features were launched in the month of December last year when social communities like Twitter, Facebook and Myspace were announced as partners. In later days Twitter integration was also been live and integration of fan pages in facebook are yet to be completed.

Adding Myspace, Facebook and Twitter updates gives users opportunities for their status updates, blog posts and other data live in search results of Google. This can increase the lead count thus by increasing traffic for your websites.

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Tips for Getting Recognition through Updates

Due to the latest changes from Google and Google real time updates, your status messages and blog posts are indexed very quickly in Google. This gives your product launches, offers to be reached to public more quickly.

Some of the tips for getting more recognition are:

Post Regularly
Post your blog posts every day and don’t forget to update in social media. Use tools like live wire for using its service to update in all social communities.

Produce High quality tweets
Produce Tweets which are having high quality and provide good number of referrals for your website. Use latest twitter tools like socialoomph.com which spreads your face book and other social community information to your tweeters.

Constantly update your status and Latest Offers
If you are not using either of the above services, update constantly to gain more recognition and get high quality leads for your promotions and products.

For more information related to search engines indexing your social media updates, visit the links given below:
Google Real Time Search on MySpace

Google is beating Bing

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Why Companies Should Have Social Media Policy

Social Media is one of the powerful medium to express your company thoughts and brand image on the Internet.

Even in recession period, majority of companies are still investing in social media for marketing which provides an insight in to the importance of social media.

Every company therefore should have proper social media policy for their company and employees so that it would not affect the brand image and also their publicity to Social Media.

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There was an article which was recently published in Digital Media Wire which provides information that majority of U.S companies ban social media sites at work. The stats reveal that only 10% of all companies use social communities for full use and 54% of them restrict employees to access social networking sites during work.

But thus banning social media sites at work can stop employees to use social media sites? And what exactly is gained from banning these social media sites?

Analytics say that there are more losses than profits in banning social media sites. There should be proper social media policy that should be established by companies which help them improve their company brand image in social media.

According study conducted regarding investment of companies in social media, there were stunning reports that 94% of companies are investing in social media and online communities. So if they are investing money to improve their brand image in social communities, why are the resources wasted by banning them in companies for employees.

Making these social media available for their employees improves their stand in these social communities and also helps in decreasing their investments in these social communities. A proper approach for these through social media policies help with their ROI.

Social media policies should be effectively placed so that employees don’t disclose any important announcements that could damage company reputation.

Some companies do claim that their reputation is tarnished by their employee’s social media activities. So by deploying proper social media policies companies can gain good reputation and also improve brand image in social media sites like LinkedIn, Twitter, and MySpace etc.

For more information related to social media policies, visit the links given below.
Report Regarding majority U.S firms banning social media sites at work
Report of social networking policy implementation in companies.

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5 Reasons to Use Google Buzz for Your Marketing

Google Buzz is latest social media service which was started by Google recently. This new social media service has enriched services and provides wide range of tools and advantages for its users. It has equipped most of the features of face book in itself like commenting and rich media, location based updates and highlights new and interesting things that are new in particular location.

inbound marketing, internet marketing, marketing consultants, online marketing, social media marketing, inblurbs.comGoogle Buzz is expected to reach out as the top social media service due to its integration with Gmail accounts. It is obvious fact that with 175 million Gmail accounts that are around the world, reaching out for people is simple and easy.

Google Buzz is service intended for the social networking sites and Internet readers. This specialized service turns a normal Gmail account into a social media powerhouse.

Google Buzz has developed its own marketing implications overcoming most of the limitations. As of now it can be used b people and in future, it would however be used by companies to market their products. Marketers expect Google Buzz to provide better way for businesses to interact in the community.

Google Buzz can be one of the powerful marketing tools for business as well as people to market them.

Flickr, Get found in social media, Google Buzz, inbound marketing, internet marketing, social media marketing, twitter for marketing

Some of the advantages for using Google Buzz are given below:

1. Easy To Start:
Google Buzz is very easy to start as it is integrated with Google accounts and getting started with Google Buzz takes only matter of seconds. Integrate your business site or rss feed of your blog with Google and get started buzzing.

2. Easy to Follow and identify people:
Google Buzz gives opportunity to follow the marketers and experts in a particular field. This helps in gathering good information and expertise related to particular field. And Google Buzz also provides information for the experts that you are following them and you will get a chance to be notified to people. This is best option if you don’t know where to start in the web.

3. Advanced Technology in Google Buzz:
Google Buzz has started using latest technologies for improving the service. Google Buzz is available in Android and iPhones. In future as the Google Buzz increase its prominence and popularity, it will be available in all the latest mobile phones. Google Buzz supports multimedia support which enables your multi media posts to be visible to public with in seconds. It also supports Full screen media viewing which is only supported by few social communities in Internet today. Start developing posts that have good research and interesting content for readers to read.

4. Social Media is everything:
Google Buzz is integrated with one of the powerful email platform which makes it more popular with in less amount of time. Also it is more easy to use than face book and twitter. So getting recognition through Google Buzz is fast and also boosts your SEO.

5. Smart Auto Following feature:
Google Buzz has the smart auto following feature which helps you to identify people based on your email address book or contacts list. One powerful feature added in Google Buzz is that it automatically identifies the contacts which you communicate often and makes you immediately follow them. There are options to disable following and adding new members in Google Buzz.

Some of the other related articles related to Google Buzz are given in the links given below:

Google Buzz different from face book and twitter
Marketing tools for using Google Biz
Introducing Google buzz

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