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Leverage your employees to quadruple your business leads

To get attention in social media it is necessary to be visible where your audience is on the web. The more your business is visible the more potential customers will become aware of your business.

Marketing on the web is a numbers game. The more you put in the more comes out. 😉

To get the most out of your internet marketing, you should involve your employees in your lead generation activities!

For example: On Zappos the shou company, every employee is tweeting. Zappos has hundreds of employees.

Imagine the buzz for your business through this massive tweeting!

Encourage all of your employees to share company content in their social media channels and to write for your corporate blog about things they are interested in. Tell them to share company related special news or job vacancies.

By involving your employees in your social media marketing you leverage your chances to get seen online and to attract the right people to your business. This means that your chances increase massively to generate more leads and more revenue.

7 tipps how to proceed now:

1. Establish a social media policy. So you clearly define which kind of information can be published and which not.
2. Register a corporate Twitter account and for each employee a separate one, for example: “Frank-yourbusiness”. Follow each other twitter account.
3. Setup a network of blogs for your business. Give every employee an access to write blog posts which decides to do so.
4. Connect the employee blog with their corp. twitter and private account and their private facebook profiles and your corporate facebook fan page.
5. Choose two people for your Facebook corporate fan page as administrators.
6. Publish only interesting information. You should avoid talking about yourself, means your business only. Instead of publish helpful information and share those online and encourage your employees to do the same.
7. Establish effective landing pages with a compelling call to action you can offer free information like whitepapers, eBooks, how-to’s and training videos to encourage your visitors to register. So you generate leads through your activities. Promote that free information in you network of blogs, on facebook, twitter and on any other place where your target audience is around!

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Why numbers count for Facebook lead generation success

New studies show that B2B businesses with over 1,000 Facebook fans received 6.5 times more leads and B2C business with over 1,000 Facebook fans received 16 times more leads than those with lesser fans.

http://blog.hubspot.com/Portals/249/images/Facebook%20v.%20Leads.GIF

Facebook is a valuable source to showcase your business and to get in touch with your audience.

With its more than 600 million users worldwide Facebook offer great opportunities to generate leads and to reach new customers globally. Facebook has about 1.7 million business fan pages. Facebook is growing about 700,000 users daily.

67% of B2B and 41% of the B2C companies say, that the get new customers through facebook.

The companies who say that Facebook is important to critical to their business have increased up to 83% within the last two years.

With its valuable set of features facebook offers various ways to get seen there like:

1. Facebook Fan Page

2. Facebook iFrames

3. Facebook Video

4. Facebook Photos

5. Connect your Twitter with your Facebook Fan Page

6. Connect your Blog with your Facebook Fan Page

7. Connect your Slideshare with your Facebook Fan Page

To be active on social media sites like facebook can be essential for a business to get found and get leads!

Presentation: Brain vs. Budget = Inbound Marketing

Search engines do index social media content, and when a business is distributing their content in social media, the chances are good that there content appears in the next search results on Google, Yahoo and Bing on the first page.

Social media is also called the NEW SEO!

Get going on Facebook:

Get started on Facebook and listen to relevant conversation and build relationships.

When you publish brand relevant and helpful content for your audience than take one problem at a time and offer a solution to your buyer personas.

Engage your audience to discuss and rate your possible solution or even to offer a better one.

Ask your audience about their experiences with your solutions.

This starts a conversation and attracts more interested people to your solution, content and in the next step to your products and services. All of them without pushing or pitching your audience. Simply by showing expertise and gaining trust.

Start to generate business leads the smart way!

How have been your experiences with Facebook for business lead generation? I am looking forward to your feedback below in the comment section.

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How to get found on Google? This is easier than you think.

If somebody has a 100% guranteed way how to achieve this, I would be glad to learn about it.

As I know there is actually nobody which such an easy and effortless way to achieve this. Because nobody knows what Google is doing except Google self.

So you need to use other ways to get in front of your audience when they are researching on the web to get found!

When I talk to people and they comply to me that they have used the best keywords and done SEO all of the search stuff but did not achieved their goals and still suffer of a lack of traffic, I always ask which kind of keywords they used an I am able to discover quickly that they wasted their time simply on the wrong keywords and the wrong doing!

It is no rocket science to pick the right keywords. Simply go to the Google Keywords tool and use your website link to generate a list of possible keywords. Now look which have about 500-1000 searches per month and the lowest competition. Of course they should fit into your business. Take care to pick long tail keywords (2-3 words) and build remarkable content around them.

Keep in mind with your keywords picking: Focus on getting found by customers when they research online for products and services your business also has to offer. Choose keywords your target audience research online in the search engines.

One great strategy to get found on Google is blogging!

Blogging increases your chances with every SEO optimized blog post to get found on Google. Blogging is a great way to build trust and credibility with your audience.

Companies who blog get:

  • Up to 55% more Traffic.
  • Up to 97% more Inbound Links.
  • Up to 434% more indexed pages in search engines.

 

Studies show that the critical number to increase the traffic and leads of a company are about 300+ blog posts. The more blog post you write the more traffic you will get.

Include in each blog post a call to action which leads your buyer persona to a landing page to capture them as a leads to follow up with them and to convert them to a paying customer.

Promote your blog posts in social media. Social media like Twitter, Facebook, and LinkedIn are also indexed from search engines like Google, Yahoo and Bing. The more you communicate in social media the more you increase your chances to pop up in the search results in Google, Yahoo and Bing as well.

This is a number game where you also need to have the quality facto, because nobody is interested to share crap.

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Why SEO is Waiting for its own “White Hat Rapture”

It’s hard not to feel some sympathy for the followers of Harold Camping, the evangelical broadcaster who predicted that the world would end last Saturday. While I’m more than pleased that the human race seems to have avoided the apocalypse, many of his followers spent their savings and gave away all of their worldly goods in preparation for the “rapture”, in which Jesus would return to Earth and true believers would be swept up to heaven.

Those who still believe may not have long to wait however, as his latest prediction states that 21st October will now be the date for the end of the world. Well, we all make mistakes.

So how does the end of the world have anything to do with SEO? (Unless your site got hit by Panda, then you’ll have felt that end of the world experience before).

White Hat Rapture

It seems as though the world of SEO has its own rapture story entwined into its very core and that using the unfortunate fate of Harold Camping’s trusty followers could provide a timely lesson in how best to succeed at SEO.

Scanning the various blogs, articles and forums that proliferate the web will show the avid search engine marketer the good, the bad and the downright ugly of SEO. There are any number of ways to game the system and there are fierce lines drawn between those who use underhand tactics to fool Google and those who are passionately loyal to the codes of conduct laid out in their terms and conditions.

It is those who stick unwaveringly to the white hat approach who apply most to this idea of SEO rapture in that they, like the followers of Mr Camping, are waiting for the date where the almighty will come down and offer the ultimate reward for true believers. In the case of the whiter than white hat preachers, that reward is search engine success at the expense of their more black hat competitors who have profited up until now.

Has the Date Been Set?

Unlike those who believed that the world would end on 21 May, the white hat believers do not have a fixed date, but they remain confident that the day will occur when Google will reach down from the skies and reward those true believers with first page rankings while casting everyone else into the abyss of search engine obscurity.

While all of this makes for an entertaining read, what truth is there behind Google’s own rapture date and how should you be marketing your website effectively?

Much like the end of the world prophets, the date when Google will punish those who violate its conditions keeps on moving. Although there has never been a date set in stone, every algorithm change brings with it more people who are convinced that the end is nigh for the link spammers, but it is a date that keeps moving further and further into the distance.

So how should you market your website successfully without risking a fiery end at the hands of Google?

The key is in variety. If you don’t keep up to date with what even the darkest of web forces are doing then you risk being left out of the loop. See what others are doing and apply a more sustainable method of using those techniques to benefit you.

Above all use your common sense. If you see somebody using methods that look really risky then steer well clear, but used in small doses, some of the more “grey hat” techniques can yield some positive results.

Don’t base all of your marketing on the same one or two techniques and always experiment on sites that aren’t going to cost you money if you get penalised, this will help you to develop an array of marketing procedures that will leave you less exposed next time Google changes its algorithm.

Variety is the key so don’t place all of your faith in Google eradicating  your more shady competitors. If you end up waiting for that day of white hat rapture, you could, like the followers of Harold Camping, be waiting for far longer than you expected.

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About the author:

How Can you Survive the Next Big Google Algorithm Change?Alan Grainger is an in-house B2B web marketer and manages the SEO for The Promotional Gifts Company, a leading UK specialist in the promotional products sector. He writes articles exploring the issues faced by the B2B web marketer, giving an “in the trenches” view from an in-house SEO department.

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Why to funnel your Google AdWords traffic straight to your landing pages

PayPer Click marketing (PPC) can be responsible for up to 25% of your traffic mix.

But traffic only will not bring you the amount of new leads and customers as you expect if you don’t establish effective landing pages with compelling offer and effective call to action!

Traffic is important. More important is the right traffic! Target traffic is better, because of better quality. You get lesser but more quality traffic and also lead of more quality which is increases the conversion rates during your lead nurturing process.

For each click done on your ads you pay money. Therefore it makes sense to direct those paid visitors straight to your landing pages, so they can register on a web form in exchange for something valuable like a whitepaper, eBook, report or something other which your audience recognizes as valuable information.

Here are some examples of landing pages:

get found and get leads

get seen on linkedin

get traffic

The right use of landing pages can increase your conversion rate up to 55%. This sounds like a great reason to use landing pages effectively.

Do you use landing pages with pay per click marketing to generate leads? I am looking forward to your comments below in the comments section.

Learn more about landing pages and lead generation here:

 

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Inbound Marketing the hard or the right way, it’s your choice!

I often hear, how much time does it take me to do inbound marketing the right way to gain results for my business?

My answer is this depends on you and how interested you are to work smarter not harder.

As you can imagine it is not an easy task to manage all the inbound marketing activities which include:

•  SEO

•  Blogging

•  Social Media

•  Landing Pages

•  Lead Generation

•  Analytics

…with different tools!

For a business it can become overwhelming to do so and to control all those tasks as well. But to do exactly this is essential for your inbound marketing success and to increase your revenue!

So why not do all of these tasks the smart way instead of the hard way?

Technology is there to help you to achieve your revenue goals, and there is technology which can tremendously improve your results and save you a lot of time and a truckload of money by increasing your revenue at the same time.

We have put together a report to show you how such a technology can help your business.

To get found and get leads the smart way !

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STOP your sales pitches through email NOW

When you are blogging and are engaged in doing social media and some more remarkable activities on the internet to build awareness with your target audience than you are on a great way to success.

But when you fail in the last and most important part of your marketing, the lead generation than you your work, time and money are wasted!

I often hear and read, to be successful you need to blog, you need to do social media, and you need to write an eBook or whitepaper. You need to do this and you need to do that.

Ok, you have done all of this, but you still do not get the amount of leads, or any lead you need to make sales and revenue. What’s’ wrong?

Until the point of content creation and content distribution everything went fine in your work. But you forgot some important thing at the end!

You should lead your target audience to a dedicated landing page where they can register. To a landing page which is not made for “all of your customers” but for this one special buyer personas.

And I hope you have indentified your target audience, the different persons who buy from you, your buyer personas?!

Now they hopefully register for your valuable eBook, whitepaper or newsletter, and what’s next?

Yeah, you send them sales pitches, discount coupons, and so on! WRONG!

If you want to convert your leads to paying customers, you should strictly avoid pitching them through email! Otherwise your unsubscribe ratio could climb dramatically.

Don’t bother your leads with this kind of stuff? Change it NOW!

Improve your lead generation and lead nurturing process, to switch from “buy now and save 50%” to some kind of more valuable and share worthy content. Use the same kind of content, interesting, helpful, and remarkable and share worth information which you have produced to attract your buyer personas to your website and blog and encouraged them to register as leads!

I am sure this could increase your conversion rates massively.

How do you handle your leads to increase your revenue. I am looking forward to your comments in the comments section below.

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3 Things To Consider Before You Blog.

Blogging is very interesting activities. Blogging is an art and blogging can make some one to become famous and even get richer than before. Before start your blogging activities or start your blog there are few things to consider to help you become a successful blogger.

Goal

Every bloggers need to divine where he or she want to go. He/she should clearly set what he/she wants with his/her blog. Like if you want to go somewhere, you need to choose your destination. Successful blogger always know his/her destination. Successful blogger s always knows what he/she wants and work hard to achieve the goal.

Setting up your goal is very important before you start to create your blog and work hard to make your blog to become a successful blog. If you know where you destination is, you should know what you need to get there 😉

Time

Blogging means you need to spend your time with your blog and other stuffs every day. Better you start asking your self before you start you blogging journey. Do I have time to blog? This is important because I’ve seen few blogger can’t manage their blog anymore because they are don’t have time anymore. They are busy with other activities, like school, works or anything else.

You will need to spend more time with your blog to promote and share your articles, answer all the comments you receive, reply all the emails, engage with you readers, etc. So it is important to to decide if you want to become a full blogger or just a part time blogger.

Experience

At the first time, we all are newbie. No body born as an expert. So with your blog, do you have any experience to share? Are you the expert? People always love to read articles from the expert. You need to share your experience as an expert to you audience. Your article must be an article that people waiting for because you are the man in your field.

But we are not always nee to be an expert. If you like to learn and sharing your experience with your articles; people will come to your blog and mention your name at the blogosphere. The important thing is your articles always have value added whether you are and expert or just a newbie that really want to share a story at the blogosphere.

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About the author:

latief-pakpahan Another blogger

 

 

Latief is an Inbound Marketing Certified Professional. He is the owner of the simple blogging tips blog ever and Build Business Blog for SME’S in his country and help them grow their business. Please add Latief as your friend @ Facebook, Twitter and Linkedin or visit his Facebook Fan Page.

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How to Increase Your Revenue by identifying your target audience

Most marketing budget is wasted because they target all and everybody. Most marketers simply do not take the effort to identify their target audience, their buyer personas.

For example, during the 2008 elections Barack Obama’s’ team has done “Buyer Personas” analysis for each possible target audience of voters. This deeply shows how important it is to know your audience and how to approach them the right way.

To build buyer personas is an easy and quick task. You can achieve this in thirty minutes.

You need to have the important information to put your buyer persona sheets together.

Here is some information you should include in a buyer persona sheet.

1. Age
2. Gender
3. Job Title
4. Their experience
5. Education
6. Location
7. Skills
8. Reputation
9. Are the part or affiliated with any associations
10. Business challenges
11. Business Tasks
12. Communication tendency, what makes them respond.
13. Their hobbies
14. Social Networks and forums they are in
15. Do they publish content online?
16.  Which publications do they read, blogs, magazines, and newspapers?

Give each of your Buyer Personas their own ‘Marketing Name’.

Download your buyer persona template here for free.

In blurbs buyer personas analysis sheet

When you know your audience – your buyer personas, than you become able to engage them laser targeted. So you get sure that your message has been reached, heard, read and understood from the right people you want to reach by investing marketing dollars!

This will save you a lot of time and cash in the future and help you to increase your revenue!

How do you identify your buyer persons to increase your revenue. I am looking forward to your comments in the comments section below.

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Show me the money of Social Media

Companies which are interested to engage their audience with the help of social media like Twitter, Facebook and LinkedIn oft ask where the profit from social media is. How much cash does it bring in?

These are good questions but lead in the wrong direction. Means how much can you sell to them?

Social media like Twitter, Facebook and LinkedIn are communication channels. This means your profit indirect from them.

The best way to profit from social media is to publish interesting and share worthy content. This kind of share worthy content will help your company to build your credibility and trust with your audience and attract them automatically to your products or services.

The social media communication channels are no megaphone for your product pitches. Your target audience could react negative when you pitch them through social media.

Moreover you should work on it to be visible when the moment comes and they are ready to buy products and services your also have to offer.

In the meantime establish yourself as a credible and trusted source and build relationships with your network and a friendly and open company image.

This is where the cash in social meida is in the long term!

Sure you can measure your social media results from the first day you start. You can also generate business leads for your business from the first day you are on Twitter, Facebook and LinkedIn. But the real profit of social media is in the long-term profit for your companies.

How do you attract your audience in social media? Please leave your comments, ideas and suggestions below in the comment field.

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How to find ideas for creative inbound marketing?

When the discussion comes to create remarkable content to attract the target audience to the products of services of a business, than mostly the questions comes up:

How can we be creative and find ideas to produce remarkable, helpful, informative, and share worthy content?

In this article I will show you some great ways to take advantage of your actually existing material.

But first, do not try to copy or to imitate your competition! What you should do is to keep an eye on them to stay up to date what they are doing.

To get great content ieas to produce remarkable, helpful, informative, and share worthy content, simply look into your actually existing material.

Great sources of content ideas are:

•  EMails send / received

•  Forum Messages

•  Videos of Events, Products and HowTos

•  Interviews mit Customers and Employees

•  Company data

•  Cases and experiences

Another great way to find content ideas to spread your creativity are marketing ideas from other industries. These ideas you can adapt to fit into your business.

Allways look what your customers are interested in most. Information which help them make their life easier and solve their problems.

The more remarkable, helpful, informative, and share worthy content you publish online in your blog and as eBooks, whitepapers, reports, presentations, videos, photos, press releases, podcasts and on social media, the more target traffic you will attract to your products and services.

Studies show that companies who blog receives up to 55% more traffic than companies who do not blog. Studies also show, the higher the volume of published blog posts the more the traffic increases.

To reach a usable and steadily increasing amount of traffic through blogging it is necessary to publish 300+ blog posts.

The more creative you are, the better your inbound marketing will work. The more you use your brain the more leads you will generate through the inbound marketing strategy!

It’s simple: Brain vs. Budget. And brain always wins on the long term!

How do you find content ideas to attract your target audience to your products and serivces? Please leave your comments, ideas and suggestions below in the comment field.

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What kind of content to produce to get found on Google

It’s no secret that the key to SEO success is quality content. A further important point of content creation is quantity.

Studies show that companies with 500+ blog articles get far more search engine attention and traffic than others with lesser articles and who even do not blog.

The more articles – content you have the more attention you will gain and also get more inbound links.

Companies that blog get up to 97% more inbound links! Inbound links are trustworthy online recommendation and can bring a lot of addition traffic to a business website.

Inbound links heve become some kind of new currency online, and the more relevant Backlinks you have the better are your chances to get found in the next search query on Google and your website could appear in the TOP search results!

Companies that blog get up to 57% more traffic to their websites. This sort of traffic is highly targeted and long living and brings quality leads in!

Write a large amount of original, interesting, helpful and remarkable content.

Now when you have done content you should promote this content and offer to your audience the opportunity to share your content on your blog.

How you can see, the most blogs have sharing buttons in place to make it easier for their audience to share the content with their friends, followers and colleagues.

Search engines like Google, Yahoo and Bing are indexing social media conversation like tweets, Facebook Likes, LinkedIn shares and so on! These actions are an indicator for them to learn about the content quality of your website. Also this conversation can appear in the next search query when somebody is looking for such keywords on Google, Yahoo or Bing and bring up your website on the TOP search engine search results!

How to get more clients and sales with social media marketing

If you want to increase your traffic and business lead, then you need to produce a massive amount of share worthy content which helps you to get found on Google and offers your audience to share your stuff to their network of friends, followers and business partners!

What are your experiences with conten creation and blogging? I am looking forward to your comments below.

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How to generate business Leads through LinkedIn

Getting your business in LinkedIn helps you to gain more leads and prospects for your business all over the world.

One of the main advantages that businesses have from social media and professional sites like LinkedIn are to generate new business leads.

Generate Business Leads:

One of the main reasons your business should be identified in LinkedIn because it has huge business user’s base. There are hundreds of Prospects and Leads that are still search for business partners. So it is easy to generate business leads if you know how to use LinkedIn.

Some simple tips that can help you generate business Leads in LinkedIn

Develop your business profile in LinkedIn:

Create a well developed profile for your business showing all your business products, your business branches and how you are serving your customers.

Start your Internet Marketing through LinkedIn:

LinkedIn is good source for your business to do internet advertising. Getting your business in LinkedIn brings you targeted web traffic instantly.

Link other social media marketing profiles with LinkedIn:

There are many sites that help you to integrate your LinkedIn profile. Link your business and personal profile with LinkedIn.

Build business group in LinkedIn:

Create your own business group in LinkedIn and start spreading your business updates. Invite your business and prospective leads to join the group.

Build credibility and expertise:

Share your expertise with other relevant communities in LinkedIn. This helps in generating more leads for your business and also generating new customers as your business have improved credibility by sharing your expertise. Respond to customers queries and respond to them promptly.

Taking a premium membership helps you to get more benefits from LinkedIn.

Marketing takeaway Tip: LinkedIn is a top professional community. It is targeted by businesses to generate new contacts, leads and customer. Start using LinkedIn implementing those steps above or if you need help by hiring an Internet marketing consultant who can help to use LinkedIn and stay ahead of your competitors.

What are your experiences with LinkedIn and how do use LinkedIn to attract new customers?

Related articles:

 

What are your experiences with LinkedIn? I am looking forward to your comments below.

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How to choose your internet marketing consultants wisely

Internet Marketing is a powerful way to generate new customers and increase business performance online.

There are many ways to generate leads for your business online and bring new customers in.

In order to generate new leads for your business, it is very important that you hire an internet marketing expert that can increase your business leads and also increase your online visibility, leads and profits for your business.

There are a lot of internet marketing consultants in web and this article provides some of the important points that you should consider when hiring an internet marketing consultant.

Points to be considered while choosing Internet Marketing consultants

Experience:

It is very important to know about the experience any Internet marketing company or consultant has before recruiting him for your business. Learn about how they have been successful for other businesses and how they can help your business improvement.

Location:

Many people ought to hire internet marketing consultants that are local. But as now internet is global, try to innovate by hiring some of the best Internet marketing consultants all over the world. With web, now it is very easy to share your business with experts.

Packages:

There are different packages provided by Internet marketing consultants. Learn about their packages, what is the best internet marketing consultant package that is suitable for business.

How they are going to help you:

This is one of the important point that needs to be considered while hiring. There are many ways of promoting your business online through Internet Advertising and web marketing. Ask about the latest Internet marketing strategies that they will be using to improve your business.

Availability:

Some Internet marketing consultants provide you with a free trial or one or two weeks of appointments. If you are not sure whom to opt for, select a Internet marketing consultant whom you think can satisfy your business needs and who will be available all time depending upon your business needs.

Once you hire your required Internet marketing consultant, your business would grow more prominently and also generate more revenue in long term.

Marketing takeaway Tip: Internet marketing consultants can help you to identify your business market and use prominent marketing strategies to generate new customers. Let them show you if they practice what they preach.

Related Links:

 

What are your experiences with marketing consultants? I am looking forward to your comments below.

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