Tag: inbound marketing agency

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Easy Inbound Marketing Leads through LinkedIn

Amtower predicts that LinkedIn will increase their user base to more than 120 million in 2011.

LinkedIn is a business-oriented social networking site.

Founded in December 2002 and launched in May 2003, it is mainly used for professional networking.

As of 1 January 2011 LinkedIn had more than 90 million registered users, spanning more than 200 countries and territories worldwide.LinkedIn is available in English, French, German, Italian, Portuguese and Spanish.

Quantcast reports Linkedin has 21.4 million monthly unique U.S. visitors and 47.6 million globally.

Watch this video: 5 Important tips to get business from LinkedIn

This offers a great opportunity for businesses to attract leads and customers the inbound marketing way to their offer.

LinkedIn is adding new features constantly, which make it more and more useful and interesting for users. LinkedIn’s Group feature, which supports the growing trend of geographic-based groups, has evolved to a tool which targets geographic and functional niches.

Further new features like company pages, paid search advertising and apps which are benficial to B2B, will attract more B2B users.

Some resource to shorten your learning curve:

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3 Free Tools to produce your Inbound Marketing Videos

Video is a great way to attract your target audience – buyer persona to your products and services.

You can use video to showcase your products and their features and visualize their advantages.

You can showcase your expertise when you show solutions to your target audience problems as instruction and help videos.

You can make short promotion video for new products and also encourage your satisfied customers to give you a video testimonial, which is more powerful than a written on your website or blog.

Instead to write your blog you can do it as a video and offer a daily updated video blog with your ideas, information and your thoughts.

The opportunities to use video are endless.
The only thing you need to profit greatly of online video, is imagination and creativity.


Your video does not need to be perfect.

There is no perfect video online!

When you produce video on a regular basis than you increase your chances that one goes viral and brings you a massive amount of traffic and new business.

The more videos you produce the higher the chances are that your potential buyer finds you online.

 Here are some free video recording and editing tools you can use right now to shoot your first video.

  1. Cam Studio
  2. Jaycut
  3. JING 

When you have done your video you should widely distribute it to get the most out of your work.

Register with those video sites and take car to have the same username everywhere. So you build a brand the easy way. And visitors will recognize you better.

Use a keyword rich description and ad long tail keywords to your description and you tags.

There are several opportunities for free where you can upload your videos.

Here the best 26 with high PR where to distribute your videos:

  1. Facebook – PR10
  2. www.youtube.com – PR9
  3. http://vimeo.com – PR9
  4. www.flickr.com – PR9
  5. www.video.yahoo.com – PR9
  6. MySpace – PR9
  7. www.photobucket.com – PR8
  8. www.dailymotion.com – PR8
  9. www.scribd.com – PR8
  10. photobucket.com – PR7
  11. www.blip.tv – PR7
  12. www.metacafe.com – PR7
  13. qik.com – PR7
  14. www.viddler.com – PR7
  15. www.stupidvideos.com – PR6
  16. www.buzznet.com – PR6
  17. www.stickam.com – PR6
  18. www.gofish.com – PR6
  19. www.revver.com – PR6
  20. www.livevideo.com – PR6
  21. www.flixya.com – PR5
  22. castpost.com – PR5
  23. www.videowebtown.com/community/index.php – PR5
  24. vidmax.com – PR5
  25. www.thatshow.com – PR4
  26. www.clipchef.com – PR4

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Effective time frame for successful Inbound Marketing

Inbound marketing is an very effective way to lower cost per lead and to attract new customers.

How every marketing strategy it is not done by themself. You need to do it effectively every day to gain results.

At first you need to know what to do. For this you have to have an inbound marketing plan which includes, social media marketing, lead generation, lead nurtuting and closed loop analysis.

An inbound marketing action plan is the first thing you have to do.

When you have your plan – your roadmap than you can do your tasks more efficient.

The important keypoints for your inbound marketing are:

Listen
Listen to the conversation in your business realted channels.

Channels which could be important for you are: LinkedIn, Facebook, Twitter, industry related forums, video sites, industry related blogs, industry related press releases and industry related magazines.

Daily time investment: 15+ minutes

Monitor
Set alerts in Google Alerts and SocialMention with your keywords.

Keywords to use could be your company name, your name, your products nam, your competitors names and products and your clients names if you are in B2B.

Daily time investment: 15+ minutes

Participate
Participate in social media conversation. Show your expertise and build trust.

Answer questions and ask questions about possible product improvement and satisfaction.

Daily time investment: 30+ minutes

Capture Leads
Build landing pages for your promotions. This gives you the opportunity to capture interested leads.

You can also capture leads online which come from offline promotion.

To capture leads, offer something of value to your prospect in exchange for their name, email address and phone number.

Produce valuable reports and whitepapers with information which solve problems of your target audience. This will encourage them to give their information to you.

Daily time investment: 20+ minutes

Promote
Start to promote your business in LinkedIn, Facebook, Twitter, industry related forums, video sites, industry related blogs, industry related press releases and industry related magazines.

Daily time investment: 20+ minutes

Publish
Publish as many valuable content as you are able to. Build a corporate blog and write about topics in which you target audience is interested in.

Offer further information which leads them to your landing pages to capture tham as a lead.

Daily time investment: 1+ hour

Lead Nurturing
Nurture your leads, stay in touch with them. Offer persoanl consultation, exclusive webinars and further whitepapers or special promo discounts for your leads to stay in touch with them, build trust and get them as paying customers.

Daily time investment: 2+ hours

Build Community
Build your community. The more people you have in your community the better.

This can spread your messsage very far worldwide within seconds.

Daily time investment: 1+ hour

Measure
Measure your activities. See what is working and what is not.

Improve and repeat all of the above steps.

Daily time investment: 15+ minutes

In total you need to invest about 5 hours and 55 minutes daily for the beginning to gain substantial results from your inbound marketing.

I return your inbound marketing will reward you with this:

A. Saves you up to 60% of your marketing budgets.
B. Makes you stand out of your competition.
C. Generates you a massive amount of leads.
D. You get up to 55% higher lead conversion rates.

 

Some resource to shorten your learning curve:

 

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Social Media Marketing: Hurry, your competitor is one step ahead

More and more businesses use social media to attract new clients. Companies shift their marketing dollars into social media.

Mobile technology is evolving and the prices drop.

People are active in social media with mobile devices about three hours daily compared with one hour on their pc.

This turbo charges the social media use.

More and more companies who have blocked social media use, allow it and encourage their employees to participate.

If you are not in you are out!

What’s your social media marketing plan for this year?

Some suggestions:

A. Setup a corporate blog and start publish remarkable articles about your industry.
B. Start using video to showcase and to explain your products and services.
C. Setup a facebook fan page and a Twitter account and start social media conversation.
D. Improve your lead generation and lead nurturing process, or if you don’t have one than you should hurry.  


Some resource:

Free help:

If you need help to setup an effective Inbound Marketing for your business, just request a free quote here, we’ve love to hear from you.

 

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Steak holder value and Inbound Marketing a huge revenue potential

If you are a company who is thinking about to do Inbound Marketing than you can become outstanding attractive with the effective use of social media, blogging, publishing and lead generation.

But wait! How about your steak holder value?

If you do not take care about your steak holders, your employees than your success is in danger!

To have satisfied customer’s satisfied employees is a must.

Hire and fire companies do not have satisfied employees, moreover they have scared employees and as a result the customer satisfaction declines.

Declining customer satisfaction results in decreasing revenue and profits. And also results in more pressure on the employees to squeeze out more revenue of the existing customer base, which also results in decreasing customer satisfaction, and so on!

Also some results can be a negative image transfer. Employees could discuss negative corporate behaviour in social media. This could impact human resources and recruiting. Means high potentials will stay far away from this kind of company.

People are connected with each other worldwide and they talk! Companies which have a negative corporate behaviour “Hire and fire guys” could face lost revenue when other businesses learn about their attitude and simply avoid them as business partners.

Think about it, inbound marketing makes you outstanding, in which direction that’s your choice!

Some facts for your business:

 

  • Nothing can be hidden today anymore.
  • If you want to get seen in social media and recognized as a trusted source, than be responsible.
  • Negative behaviour will come back to you like a boomerang and hit you straight in your face.
  • Show responsible behaviour like your mother is watching you, probably she is…
  • Be helpful.
  • Be human an authentic.
  • …and some more…

Don’t do inbound marketing if you can’t agree with the above points. Other wise the above mentioned boomerang will find you.

 

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5 Things you should do in 2011 to generate more business

Business will not come to you until you are visible and in communication with your target audience!

We have put together 5 things you should do to make use of the steady growing and global internet market.

1. Use Video to address your message
Show dont tell! The more you are able to show your products, services and references from satisfied customers them more trust you can earn!

You can show how the product works. This is more powerful than to offer a simple and boring online brochure to read. You make your products and serives a real thing and you can encourage your target audience to buy!

It’s not necessary to make them like Hollywood clips.

Just do video with the cam you have and upload them to YouTube and other video channels. The more visiblity the better.

Also include a breef description and TAGs in your video to make it better visible for search engines.

Last but not least, include the video in your website.

2. Mobile Marketing
If you are in B2C business a mobile marketing strategy would be a great idea. Produce a mobile app which offers great value to your target audience and stay in touch with them through important and valuable information. So you will attract them to your products the smart way.

Promote your mobile app on your website, blog and in social media!

3. Monitor Social Media to learn what customers say about you
Start monitor Facebook, MySpace, Twitter, LinkedIn, YouTube and industry related blogs and forums.

Respond the same way you have been mentioned. If you have been mentione in a blog, simply comment back.

If there is a video made about you, simply respond with a video by your self and comment on this video in the comnment section.

If there is a Twitter discussion about you, simply respond on Twitter.

Allways respond professionally. Every discussion, positive or negative about you and your brand is great.

It is your big chance for you to explain your point of view and show how professional and trustworthy you are!

I think you got the picture!

4. Leverage your Marketing through Affiliates
Let others help you to make more revenue. Affiliate programs are a great way for a company to expand their marketing reach with zero budget risk!

You can do a program which pays affiliates per sale so you are on the secure side.

Companies like Amazon do about 30% of their business through affiliates.

Lookout for affiliate networks to help you and start your program!

5. Sell there where your customers are
You should do smart offers on facebook for example and offer your audience to directly buy from your fan page on facebook.

Offer special and exclusive deals and coupons for your facebook friends.

Marketing takeaway: Start with a blog. Next Start with social media like Facebook (Fan Page), Twitter, Linkedin and other industry related forums! You need to build your network very quick. Show your expertise and start the conversation with your target audience!

 

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Before you start your marketing you should think!

Marketing is a necessary thing for any company if you want to stand out of competition and if you want to grow your business.

We all know there are many different ways to reach our buyer persona with our marketing message.

But wait, are you sure you know your buyer persona?

inbound marketing agency,social media marketing agency,web marketing,internet advertising,targeted web traffic,business blog,search engine submissionDo you have more than one, and if yes are you sure you know their needs?

Question: Do you know your buyer persona/s?

 

If you say yes, thats great. And I have a further question: When was the last time you analyzed you buyer persona/s?

Are you still sure you know your buyer persona/s?

If you dont know the exact needs and the goals of your target market – your buyer persona/s than you should not think a second to start any marketing yet!

Because any activity would be a waste of time money and your other resources.

You will not achieve your goal to get more clients and revenue. Instead of this you will loose a lot of money!

This exactly is the major reason why businesses fail. They don’t know their direction.

If you dont know where to travel you can never reach your goals!

Article: 

When you have identify your buyer persona, than you can go to the next step:

Article:

As soon you have established your own corporate blog with a minimum of five articles you should expand and start to promote your content in social media.

Articles:

Now measure your activities, refine them, repeat and so on!

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10 Business tools for Small Business

If you are looking for a small business and then you need to grow you business very well.

You need to know how to expand a small business as you should know about business tools that are very important in making your small business successful.

inbound marketing agency,social media marketing agency,business leads,small business ideas,small business marketing,small business resources,small business owners,small business help,corporate blogThere are a plethora of business tools to grow our small business, but here are 10 important business tools that we are going to describe and these followings tools are worth a closer look.

Notixtech : Nowadays, everyone is on mobile and they do mobile texting, checking mail, and checking other things like score of the game.

Now, they are also looking for business online to get information. So, with the help of this tool, they can easily get more information about our business.

Idesignyourlogo : The thing that makes an impression immediately on people that is logo and for this purpose, this is the best tool to create a logo for our business as it charge less as compared to others.

And it put the creative and innovative ideas in creating logo for a small company.

EmailMeForm : It is such a great tool for growing our small business as it helps us in creating forms in html and php on our business website, which is very easy with the help of it because of its user friendly nature.

Moo : For a small business, there is essential way to promote our business through making our business cards, and it is the tool that makes tiny business cards in a best way that getting these cards, everyone feels like important people.

Wazala : If you seek to start selling out your physical or digital products through your website and blog, it is the best tools that makes doing things easy and fast for your business. In other words, you can create online store by using this tool.

Flowtown : For growing our small business, there must be a place where our customer can interact with us, and this is the best tool where we can get to know who is using our brand and service.

By using this tool, we can really interact with our customers and get their feedback

Zferral : It easily helps in setting up our affiliate marketing campaigns on our website, and apart from it, it also manages our affiliates , track conversations and view our statistics.

Websticker : This is one of the best tool as it helps in creating sticker of brands of our small business, and this is the best way to grow our business because it is the effective way to promote our company’ brands

Shipwire : It is another best tool for a small business as it is easier to have an e-commerce site where we can store products and on purchasing brands, it helps in pack up that brand.

In other words, we don’t need to get big office for our small business as it is very helpful tool.

Squadhelp : It is a tool that lets you pull the crowd by running viral video creation and viral marketing contests that help in generating traffic to your business website.

Marketing takeaway Tip: Business online is full of competition. Using the latest business tools and marketing strategies helps businesses to increase profits and stay ahead of their competitors.

 

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6 smart steps to start up your Inbound Marketing in 2011

With inbound marketing you can gain a competitive advantage against others, the smart way!

Some advantages of inbound marketing for your business:

A. Save up to 60% of their marketing budgets.
B. Stand out of their competition.
C. Generate a massive amount of leads.
D. Get up to 55% higher lead conversion rates.
E. Increase investor rates the smart way.

inbound marketing agency,social media marketing agency,web marketing,internet advertising,targeted web traffic,business blog,search engine submission1. Identify your buyer persona to reach them laser targeted

To know who your buyer persona is gives you the opportunity to learn where they are on the web, so you can reach them laser target.

The more you know about your potential customers, the more positive results you will gain through your activities.

This saves you time and money and leads your to your positive inbound marketing ROI the smart way.

2. Start a corporate blog and produce remarcable content
Blogging is the most effective way to attract visitors to your business website.

Blogging shows your buyer persona your expertise and builds trust with your potential customers.

Companies who blog get up to 55% more target traffic than companies which do not blog.

Furthermore is every blog article an additional chance to get found from customers online when they are researching for products and services in your industry.

The more blog articles you have published the better.

3. Setup your social media profiles and build followers, friends and your network
Register your brand name in social media and complete your profiles.

Visit the profiles of your competitors and invite their friends and followers to your social networks.

Start communicate with them, ask them for their opinion and for ideas and suggestions!

Connect your blog and you social profiles to distribute your content the smart way in front of your target audience.

4. Create reports, ebooks and whitpapers to attract leads
A great way to attract leads ist to offer something of value in exchange for their data on the registration form.

Reports, ebooks and whitpapers are great tools to give in exchange for prospects data.

Produce reports, ebooks and whitpapers with valuable and helpful information for your buyer persona.

Solve their problems and answer their industry specific questions.

Include viral tools into your reports, eBooks and white papers, like a tweet this button.

Upload a summary of your digital info product to websites like Slideshare, Issue and Docstoc to tease your target audience to your landing page where they can download the full and free version of your reports, eBooks and white papers.

5. Setup landing pages to capture leads
Setup landing pages to capture leads for your business.

Design your landing pages in a clear and easy way. Include five good reasons why to register. Include social share buttons and offer a valuable and useful report, eBook or white paper in exchange for their registration.

Setup your lead nurturing process to convert your leads to paying customers.

6. Promote your blog articles, reports, eBooks and white papers in social media to attract leads
Connect your blog with all your social media networks to distribute your content the smart way.

Build relationships with industry related blogger in your social media network and also with influential friends their.

As soon you have published an article ask them to tweet, Facebook share, recommend to their friends and comment your article.

Always return their favour. Social Media is a give and take game.

Do these steps and you are on your smart road to more leads, revenue and profits.


 

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Get mobile with your Inbound Marketing

More and more people out there use mobile devices to do their online communication, like to stay in touch with their network on Facebook and Twitter and to inform their friend’s contacts and followers about news and events.

Studies show that people are online about four hours from mobile devices compared with one hour on their PC.

mobile inbound marketing,inbound marketing agency,social media marketing agency,web marketing,internet advertising,targeted web traffic, increase web traffic, business leads, small business marketing, small business resources,small business ownersThe mobile use of social networks is a quick, convenient and flexible way to stay in touch. Also to stay in touch with customers and prospects answer questions and give support.

You should consider building your own app for your business. Value added apps are an easy way to stay in touch with your audience.

Optimize your website for mobile use. Simply make it easy for your audience to reach you and to stay in touch with you and to buy from you.

Apps for mobile devices are easy to develop and to use. When your customer downloads your app than this shows you, that he or she is interested in your message. So you get high qualified leads where you can spread your message.

Apps give you the opportunity to collect additional information like time and geo location. An ordinary Website cant collect

Some facts why you need a mobile app:

  • You offer value-added service for your customers which the get frequently. You can deliver Info about discounts, events, and your inventory and customer service, only to name a view.
  • You can make use of an interactive application that can attract more people to your brand. Studies show that about 60% of all app users like to play games. Studies also show that about 50% use news and weather applications to stay up to date. About 40% use social media.
  • You can build a business around your mobile app. You can make use of mobile apps as review service for restaurants, hotels and products and some more. The sky is the limit.

Here are further important resources about mobile marketing:

 

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Skype down: How does this affect your marketing?

In these days where the ability to communicate is important to stay in touch and to do business a total down of a service can mean the difference between success and failure.

Kommunicaton is an important part of the business building process. Especially if you have something to sell what is much more expensive you need to open all possible channels to stay in touch with your target client and deal partners.

inbound marketing agency,social media marketing agency,web marketing,internet advertising,targeted web traffic,business blog,search engine submission,business consulting, online blogTo loose the ability to communicate means 100% failure, no matter in which businesses you are.

Skype has 500+ million users globally.

As Skype has a major malfunction I can show you other services you can use to stay in touch witch your family and friends.

It is vey useful to have a backup system for cases like this!

Here are several services:
Source: pamil-visions.net

Jajah lets you call contacts anywhere in the world, and even save up to 98% on your bill when you use your existing phone. The system works on any phone, including land lines and mobile, and doesn’t require download of additional software. Jajah provide white label and outsourced telephony services in more than 200 countries.
QuteCom, previously known as WengoPhone, provides voice and video over IP. It is an open source project, that requires some programming skill. Ideal for the tech savvy IT users.
ooVoo lets you video chat with up to six family members or friends at once – a service ideal for video conferencing for business purposes as well. There are many affordable plans to choose from, with features like file sharing, audio and video recording, text chat, priority customer service and more.
VoipBuster is a program that uses the latest technology to bring free and high-quality voice communications. With VoipBuster you can call regular phones in various popular destinations for free or call at an incredible low rate to any other phone on the planet. You can also call all your online friends (pc-to-pc calls) as long as you like, for free.
SightSpeed is an award-winning provider of Internet video chat and voice calling for friends and family, and video conferencing solutions for businesses. The service also features video emailing, text chatting and more.
Vbuzzer offers everything from computer to phone calling, faxing and SMS, to web conferencing, video email and more.
Find here more information about Skype down:
 

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Improving your business in social media

Social media marketing is one of the cheapest ways of marketing and brings quality traffic for your lead generation campaigns.

This article provides important tips to use major social media marketing sites to generate traffic for your small business.

social media markting agency,inbound markting agencyUsing Facebook for your business

Facebook is one of the top social media marketing sites in Internet that is now having tremendous popularity online.

Millions of people all over the world visit facebook.

So increasing business visibility in facebook helps in gathering leads for your business online.

To increase your business visibility in facebook, these are the best option

  • Create your business facebook fan page and invite your friends and customers in facebook
  • Facebook ads are also powerful way of marketing in facebook
  • Join facebook groups that are relevant to your business

Using Twitter for your business

Twitter is another social media marketing site that has very good visibility for business online.

Your 140 word tweet can create wonders for your business through twitter.

To increase your business visibility in twitter, these are the best options

  • Create lists. Lists are best ways to attract search engines
  • Create public and private lists of your future prospects, friends and customers.
  • Creating a list can help you to contact your customers easily through twitter

Using LinkedIn for your business

LinkedIn is another top social media community where people from different niches share latest updates about the industry.

If you are new to social media, you can get good knowledge about the news in your industry through LinkedIn.

To increase your business visibility in LinkedIn, these are the best options

  • Create your own LinkedIn group and start sharing about your business updates in LinkedIn.
  • If you are an expert in your niche, it is easy to get found online by sharing your expert tips with people who have queries in LinkedIn.
  • Join in groups that are relevant to your business and share latest articles in these groups.
  • Actively participate in discussions and promptly reply comments.

These tips help you to definitely generate new leads for your business online.

Market Takeaway Tip: Social media marketing is low cost marketing. It is important that customers know about your social media marketing groups and lists in top social media sites.

Create buttons or links to your social media marketing groups from your website or business blog. This helps in increasing visibility in social media for your business online.

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Getting found online with social media SEO

Getting found online is now very easy with the help of social media SEO.

There are many websites that help you to get found online. And since search engines started indexing social media content, social media SEO helps you easily to get found online.

Get found online with presentations:


It is easy to get found online by sharing your presentations in some top websites which are visited by customers.

By sharing your expertise, you get found online very easily.


Some of the top sites where you can share your presentations are

 

Getting found online through commenting:

Are you active in social media? Social media sites like facebook and LinkedIn are one of the best ways to share your content and get recognized online.

Actively participate in discussions related to your niche and solve people’s queries.

This helps you to get recognized among group of people and also get found online. Since social media content is indexed, social media SEO helps you in getting recognized very easily

Some of the best sites where you can actively participate in discussions are

 

Getting found online through Video Sharing:

How to videos are another way to get found online. Share how to videos in sites like youtube and get found online easily through social media SEO.

As youtube is visited by millions of visitors every day, it is very easy to get found online.

Some of the best places to share your videos are

 

These are some tips to get found online.

Marketing take away Tip: Getting found online is possible only by sharing your expertise with your niche. Actively participate in social media and get found online easily through social media SEO.

 

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Tips to get more Customers with custom landing pages

Landing pages are very important for generating new leads for business online.

Lead capture pages also known as landing pages are very important for businesses to gather customer information. This article provides 5 tips to get more customers with custom landing pages.

custom landing pagesCustom landing pages should focus on the customer’s interest

When creating a custom landing page for your business online, you need to focus on the customer’s interest in visiting those landing pages.

Custom landing pages should be designed in such a way that customers are attracted towards landing pages.

Custom landing pages should be short and attention grabbing
One of the best methods to create a custom landing page that converts well is to ensure that content is short, attention-grabbing to the customer and focus on point. This helps in generating more leads from the landing page.

Custom landing pages should point to the product which customers are looking for
Customers generally reach your landing pages searching for a particular product or search. Custom landing pages for your business should explain clearly about the product rather than confusing the readers.

Images in custom Landing pages attracts customers
Custom landing pages should be well designed and have good images to explain about the product. As images are more powerful than thousand words, you can get more customer attraction through images in custom landing pages.

Custom Landing pages should provide easy navigation for customers
Customers should easily find what they are searching for and should easily navigate to other resources pages in your website. It is important to get important product links configured properly providing easy navigation for customers.

Marketing Take away tip: Getting more customers is important so that you can get better profits and grow your business fast. But this needs lots of efforts, time, strategies and techniques.

Landing pages have always helped a lot in attracting more customers and to provide better business leads. If you have neat and clean landing pages that are rich in thorough knowledge about the subject and services, you can effectively grow your sales in no time.

For more on custom landing pages, visit the links given below:

How to get more sales with affiliate marketing landing pages
Landing pages and advantages for business online
Custom Website Design Advantages

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