Category: inbound marketing

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How to save 62 percent of your budget with inbound marketing

Get found, Convert, analyzeEvery business wants to succeed. But not every business is doing what it needs to succeed. As for the past years corporate blogging and social media has increasingly earned popularity because auf its successful use, there are still a majority of businesses which still do not engage in these said marketing opportunities.

During the past years inbound marketing, which consists of strategic and buyer persona oriented content creation and content distribution like corporate blogging, engagement in social media, lead generation and lead conversion through lead nurturing and measurement through closed-loop analysis has grown in popularity.

The increase of inbound marketing popularity is no fad but the outcome of  measurable and proven results which studies like the MIT study certifies.

ROI of HubSpot: An MIT & Babson Joint Study

 

Furthermore it is a proven fact that companies which rely on online lead generation are 25 x more profitable than companies who do not.

 

Some examples why inbound marketing is so successful:

Content creation

Companies who operate a corporate blog and update it frequently have 55% more website visitors. 57% of companies which operate a corporate blog report to have acquired new customers through their blog.

 

Social media

67% of B2C and 47% of B2B companies report to have acquired new customers through Facebook. 47% of companies who use Twitter report to have acquired new customer through it.

 

Lead generation

Inbound marketing has a 62% lower cost per lead than traditional marketing strategies. Inbound marketing way generated leads have an 55% higher lead conversion rate than lead generated through traditional marketing strategies.

As inbound marketing strategy consists of buyer persona oriented content creation, social media engagement, lead generation, lead nurturing and closed-loop analysis; it covers the necessary areas for a successfully operable strategy.

 

Some suggestions to jumpstart your inbound marketing:

  • 1. Identify your buyer personas. (Download this free buyer persona sheet)
  • 2. Produce remarkable content (blog articles, whitepapers, eBooks, photos, video, press releases and FAQs) for your buyer personas.
  • 3. Distribute your content online through your corporate blog and in social media.
  • 4. The more you publish and share the better. As you increase the amount of pages of your website and blog articles you get increasingly more digital outpost to get found better online.
  • 5. The more articles you publish the more opportunities appear to get Backlinks from other websites and blog who also like your publications and you will be recognizes as a trusted source.
  • 6. Build relevant landing pages and clear call to action to generate leads.
  • 7. Nurture those leads with important information and not with sales pitches.
  • 8. Measure what you do, optimize and repeat.

 

Infographic: Inbound Marketing vs. Outbound Marketing

 inbound-vs-outbound-infographic

 

—What do you think about inbound marketing?

 

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Get up to 25 times more business leads with Content Marketing

content marketingContent Marketing has become a significant part of online marketing strategy. Content Marketing has proven to be the best and most cost effective way to drive traffic to a company website and convert this traffic to leads and customers.

The most popular ways of Content Marketing are blogging, social media and video. Studies show that 57% of companies which operate a corporate blog get customers through their blogging effort!

 

4 Reasons to start a corporate blog:

  • 1. Blogging companies get up to 55% more Traffic
  • 2. Blogging companies get up to 97% more Inbound Links
  • 3. Blogging companies get up to 434% more indexed pages in search engines
  • 4. Blogging companies get up to 25x times more business leads

 

Social Media Marketing has become a powerful tool to spread remarkable content to reach a wide audience.

For companies who engage in social media and show presence in these channels can open wide opportunities to get in touch with their audience. This leads to an increase of credibility and unfiltered feedback of the target audience and can lead to an improvement of products and services.

New studies show that up to 65 percent of today’s consumers expect a brand to listen and to respond on questions, comments and complaints in social media. Studies also show that companies which use social media actively to communicate with their audience are more successful than companies who do not.

 

7 Reasons to start your social media marketing:

  • 1. Increase customer perception in the marketplace
  • 2. Build long term relationship with customers and partners
  • 3. Can respond to customers in real-time
  • 4. Taylor products and marketing campaigns based on customer preferences
  • 5. React and resolve on negative buzz in real-time
  • 6. Decrease costs of marketing
  • 7. Improved time to market for products and services

 

Most people think they need to be Steven Spielberg to make a video to put it online to get a positive impact for their business. But this is not true.

You do not need fancy equipment. The only thing you need is a video camera and for the beginning it can be the one from your smart phone.

The most successful video examples come from ordinary people who could not even be considered amateurs. To become successful with your video marketing, with video content, there is only one secret: Just go and do it, do as many video as you can. Publish it and let your audience judge.

 

6 Reasons to start your video marketing:

  • 1. 200% to 300% more monthly unique visitors
  • 2. 100% longer average time-on-site per visitor
  • 3. 3-minute average time spent on pages with videos
  • 4. 157% increase in search engine traffic
  • 5. 100% increase in unique visitors
  • 6. 63% increase in page views

 

Infographic: Content Marketing

Content Marketing Infographic

—What do you think about content marketing? Are you doing one or all three or other content marketing strategies?

 

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5 Ways to get Customers Inbound in 2012 through Mobile Marketing

mobile marketingMobile is on the rise. The evolution of technology which companies like Apple and Google have powered has produced new experiences how people find products and services.

People surf from their mobile devices like smart phones and tablets about three hours a day compared with one hour from their desktop PC.

People are connected on social networks like Twitter and Facebook, Yelp, Foursquare and other location based services that show them best locations in their area. They rate, check in and check out of their popular locations. There are apps available who show you how to mix a cool cocktail and which houses are for sale in a street.

The things have developed to a new level of communication. This leads to the question when people have their apps activated and are on them, will they additionally take the effort to open a web browser to research? More likely they will not.

The trend shows that search engine search traffic will decrease and companies who are active on location based services will get an increase of traffic as people use them preferable.

 

Infographic: Local Mobile Search

Local Mobile Search, mobile marketing, mobile lead generation

 

For a business this means to get engaged on those social networks and services which already are very popular and have mobile apps active. This is the way to get in front of the future customers. 

 

Infographic: Mobile Marketing

mobile-marketing-infographic

Some tips how to profit from the increasing mobile trend:

  • 1. Optimize your website to be accessible from mobile devices.
  • 2. Also a business should start to collect mobile phone numbers to enable their mobile marketing.
  • 3. Adjust the email marketing and the email messages to be easy readable from mobile devices is also a good strategy.
  • 4. Build your digital outpost and get engaged in social media, in location based services and rating sites.
  • 5. Develop your own mobile app to stay in touch with your audience directly.

 

Summary: With this above activities you can significantly improve your visibility in 2012 and attract more future customers to your business.

—What do you think about mobile marketing, did I miss anything?

 

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Inbound Marketing for B2B to Replace Old School Marketing Methods

Business To BusinessA new study the MarketingSherpa’s 2012 B2B Marketing Benchmark Report: Research and Insights on Attracting and Converting the Modern B2B Buyers shows that B2B firms still rely on tried-and-true tactics that have driven their lead generation programs in the past.

The study shows that businesses with up to 100 employees are more willing and more active in the use of the new technology opportunities. They actively embrace marketing ways like website optimization, email marketing, paid search – PPC marketing, social media, search engine optimization SEO, marketing automation and virtual events – webinars.

The study also shows that businesses with more than 1000 employees are relying more on trade shows and print advertising. But compared to businesses with up to 100 employees they use less website optimization, email marketing, paid search – PPC marketing, social media and search engine optimization SEO.

B2B Marketing Benchmark Report

There is nothing wrong to use tactics that work. But it is a failure to not develop those tactics to improve them to be more productive in the today’s technology opportunities.

To reach the today’s B2B buyer you need to be there where they are. It is a proven fact that B2B business can be initiated through personal meetings on a trade shows. Also it is a proven fact that B2B business can be initiated through connections in social media. Now calculate which way is more cost effective!?

The graphic above shows a big difference between the up to hundred employees firms compared to the more than thousand employees firms. This could be that the smaller firms need to be more cost effective with their marketing than the larger ones. And therefore they use any creative way to get in touch with their target audience.

Here is the competitive advantage where small businesses can get market shares from the big ones but for the fraction of their costs.

A recent study from HubSpot shows that: “Companies Relying on Online Lead Generation Are 2X More Profitable [Data]”.

Smaller businesses can increase their online activities through inbound marketing. An MIT Sloan Study found out that inbound marketing has a proven 62% less cost per lead and up to 55% higher lead conversion rates.

Download the study here: ROI of HubSpot: An MIT & Babson Joint Study

ROI of HubSpot: An MIT & Babson Joint Study

Inbound marketing is the marketing strategy that focuses on getting found by customers when they research online for products and services your business also has to offer.

With inbound marketing businesses earn their way to the customer, by publishing helpful information on a blog, in social media and forums.

Inbound marketing includes Blogging, Social Media, Lead Conversion, Lead Nurturing and Closed-Loop Analysis.

Inbound marketing increases brand reach and recognition, makes a business stand out of their competition and increase your customers and sales.

Increase in Visitors

Marketing tip: Small businesses should focus on lead generation online. The best way to attract target buyer persona is to produce, publish, distribute and market content on the web. This can be done through a corporate blog, eBooks, whitepapers, pictures, video, social media conversations, blog commenting, press releases and by building further digital content epitomized outposts like Squidoo.

—What do you think about B2B online lead generation?

 

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How to attract 55 percent more customers with proven inbound marketing system

inbound-marketing-lead-generationToday customers no matter if the are B2C or B2B are overwhelmed with information and offers. This makes it very hard for a business to stand out and to get found online for their future customers.

The increasing competition and the decreasing marketing budget make the recent situation and the future outlook more difficult.

Businesses who want to be and to stay successful need to rethink and to reposition their strategies.

It is not enough anymore to be there. Moreover when you are there, but not where your target audience is around than you are nowhere!

What makes a business to stand out of the crowd and secure their share of the market in the long term?

Like anything humans do there are several ways to achieve goals. One thing is try and error. This takes time and can consume a lot of budget. The other thing is to do it like you have done in the past, because it worked “in the past”. But what worked in the past is not necessarily working in the future. Or you use a proven system which has demonstrated thousands of times that it works and is able to bring in positive ROI.

Such proven marketing system is inbound marketing.

What’s inbound marketing?

Inbound marketing is the marketing strategy that focuses on getting found by customers when they research online for products and services your business also has to offer.

What’s does inbound marketing help me to do?

With inbound marketing businesses earn their way to the customer, by publishing helpful information on a blog, in social media and forums.

What does inbound marketing consists of?

Inbound marketing includes Blogging, Social Media, Lead Conversion, Lead Nurturing and Closed-Loop Analysis.

The MIT Sloan Institute found out that businesses which use inbound marketing are more successful than businesses which do not.

Additional studies have proven that inbound marketing:

  • A. Saves up to 62% of your marketing budget
  • B. Makes a business stand out of their competition
  • C. Helps to generate a massive amount of business leads
  • D. Helps to get up to 55% higher lead conversion rates
  • E. Helps to increase customers and sales

 

To jumpstart your own inbound marketing system just starts with a corporate blog and publish remarkable and share worthy content. Distribute this published content on the internet and in social media. Measure your results, improve your doings and you are on your track to success.

Infographic: Inbound Marketing

inbound-vs-outbound-infographic

Just to do it smarter you can save a lot of time and money when you use HubSpot to make you an inbound marketing rock star. They helped over 4000 companies to improve their revenue through HubSpot inbound marketing software.

Video: HubSpot

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How to get more traffic and business leads with Google +1

get more traffic,business leads,Google +1,social media seoToday it is crucial to be active in social media to make your business more visible and this is no secret.

As major search engines like Google, Yahoo and Bing are indexing social media content the chances increase for businesses to get found online when they publish remarkable content and distribute this content to social media where it can be shared and commented.

With the last step to start +1 button and Google profiles and pages for companies Google has opened a other opportunity for businesses to get their content indexed and improve their SEO the social media way.

When visitors of your content click the +1 button than anybody in their network can see what they like including their profile picture next to the +1 vote. Also its the same way with published content on Google profile and business pages.

When you have already shared your published content like blog articles, pictures, video, etc. on social media sites like Facebook, LinkedIn, Twitter and others then you get a further powerful opportunity with the +1 button which you should use to become more visible.

How can you start to use Google + profile and page for your business?

A. If you have a Gmail account than go and register your Google+ profile and complete it. Insert all necessary information and customize your profile. Take care to use long tail keywords in your description.

B. When you are done with your personal Google plus profile than establish a Google business page. Insert all necessary information about your business. Take care to use long tail keywords in your description her as well.

C. Now let your friends know about your Google+ presence and invite them to your circles.

D. To step into conversation publish your content, information in your updates and ask for opinion. Comment on others updates and share them through the +1 button.

Your action and activities will drive awareness of you and your business and hopefully lead interested people to your blog, website and your offers.

Furthermore you got an additional chance to improve your visibility in the search engines through social SEO.

 

Infographic: Google+ VS. Facebook

social media seo

 —What do you think and how do you use Google + ?

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15 Ways to SMART Mobile Inbound Marketing for Restaurants

mobile restaurant marketing, sms marketing, local marketingThere are 6.8 billion people on the planet. 4.5 billion Own a mobile phone.

Gartner Group predicts, that by 2013 the number one way people will access the internet will be through their mobile devices.

70% of all mobile searches are acted upon within an hour vs. 30% of all traditional searches.

With mobile marketing you deliver your message directly to your customer. It’s like you spoken directly to him and he listen carefully what you say.

There is no question, if you are not active mobile than you miss large opportunities to make customers aware of your business. Take action before your competitor does.

Infographic: How Online Marketing Drives Offline Success

 

local marketing for restaurants

 

Domino’s iPad App: Makes & Delivers Custom Pizza

Starbucks Cup Magic

 

Custom iPhone Application for Restaurants

 

Presentation: Mobile Trends and Strategies

 

Infographic: Dining and Restaurant Reservation Trends

restaurant mobile marketing, restaurant apps

15 things you can do to empower mobile restaurant marketing:

  • 1. First of all, claim your business in the appropriate social media platforms and location-based applications.
  • 2. Mobilize your website and start using mobile media for your business.
  • 3. Start collecting mobile phone numbers from your customers and organize them in a database so you later send personalized SMS to them, to inform them about specials and news.
  • 4. Use QR Codes for promotions.
  • 5. Reward your first-time visitors
  • 6. Change deals often to stay attractive.
  • 7. Promote group check-ins. The more in a group, the better the deal
  • 8. Interact with customers. Make them accomplish a small task (Origami napkin) to redeem
  • 9. Promote to those checking-in nearby
  • 10. Encourage interactivity
  • 11. Keep yourself updated about mobile media and trends.
  • 12. Design a Smart Phone app for your business. (like the one from Starbucks or Domino’s)
  • 13. Run a mobile ad campaign
  • 14. Measure your results
  • 15. Improve what you do and repeat.

 

—What do you think?

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hubspot image Inbound Marketing the Easy Solution to get endless Business Leads

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Inbound Marketing the Easy Solution to get endless Business Leads

inbound-marketing-lead-generationTo be visible on Facebook and LinkedIn increases your chances massively to get a steady stream of high quality business leads and revenue.

As this information is a fact, still not the most companies do embrace social media and the wide opportunities it offers to step into real-time two way communication.

Still there are companies which do not act in this medium.

Research data below shows this:

  • • On Facebook alone, 69% of small businesses reported receiving customer recommendations through the site (University of Maryland School of Business)
  • • 41% of people using LinkedIn for marketing have generated business from it (Hubspot)

 

But

  • • According to CreditDonkey, just 35% of small business owners have a Facebook page (CreditDonkey)
  • • 18% of small businesses are using LinkedIn (Crowdspring)

 

What does it mean for your business?

When you are active now:

  • — Increase your activity and do more. Optimize what you are doing right now and measure to learn more about the things who work and the one who does not.

 

When you are still not active:

  • — When you start now you can position yourself the smart way and secure your share.
  • — Come from the sideline and take action before you get left behind and have to start an expensive uphill battle.

 

Companies which engage in social media show presence and get tremendous opportunities to get in touch with their audience. This also leads to an increase of credibility and unfiltered feedback of the audience and this can lead to an improvement of products and services.

The value of effective social media engagement in a context of a well executes inbound marketing strategy can be measured and results in an increase of brand value and growing revenue.

There is a wide list of big and small companies which have increased their success by utilizing social media. Companies like IBM, Dell, Coca Cola, SteelMaster Buildings LLC, The Equine Practice, Inc, Idea Paint, Neenah Paper Inc. and Duncan Aviation Inc. only to name some of them. And you can become one of these success stories too.

 

Infographic: The Future of Marketing

social brand messaging

—What do you think? Let me kow your thoughts and comment below.

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Why B2B should use Inbound Marketing to master Social Media a measureable way

Business To Business“According to research from global consulting firm Accenture, almost two-thirds of B2B marketing executives view social media as an extremely important or a very important channel to interact with customers, partners and stakeholders. However, only 7% of the survey group felt that their organization was leveraging social media very heavily.”

Due to lack of resources, skills and measurement B2B firms hesitate to step into the opportunity social media offers to their business.

An important evidence for the lack of skills in this area is the wrong thinking that more tools are needed to measure and improve B2B social media practices. Therefore only few B2B companies link social to overall strategy.

But most B2B marketers are very interested to use social media to improve their business.

“B2B marketers told Accenture that technology, tools, metrics and collaboration could be useful to strengthen their social media programs.”

As the biggest barriers for B2B companies is not to know where to start when they want to developed a social media strategy.

As thousands other B2C and B2B businesses globally, B2B companies should utilize “Inbound Marketing”.

Inbound marketing is the marketing strategy that focuses on getting found by customers (B2C / B2B) when they research online for products and services your company also has to offer.

With inbound marketing companies earn their way to the customer (B2C / B2B), by publishing helpful information on a blog, in social media and forums.

Inbound marketing includes Blogging, Social Media, Lead Conversion, Lead Nurturing and Closed-Loop Analysis.

Inbound marketing can help you to:

  • A. Save up to 62% of your marketing budget.
  • B. Stand out of your competition.
  • C. Generate a massive amount of leads.
  • D. Get up to 55% higher lead conversion rates.
  • E. Increase your customers and sales.
  • F. Increase your revenue by up to 13% (MIT Sloan Study)

 

Watch this Video: Marketing Automation the smart way.

 

Infographic: Inbound Marketing Rising

inbound-vs-outbound-infographic

–Let me know what you think about this article and leave your comment below.

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22 Percent of your future clients research through mobile devices

local-mobile-marketingWith the growing mobile market more people research from their mobile devices to find products and services. Nearly 60% of the world has access to a mobile phone.

So you need to have a mobile strategy. Not only to be accessible mobile but to attract mobile users to your brand with an app for example. The mobile devices have become the most personal marketing platform today.

On a mobile device you can reach your customers anywhere.

ComScore reports (2010) that about 31, 4% of those users download applications for their mobile device and 21,8% access social media sites through their mobile devices.

AdMob reported (July 2010) that those mobile device users spend more than 30 minutes on apps daily. Those users engage two times more than web users (Facebook).

What can you do to make the mobile trend work for your business?

First off all, every action you take you should keep your target audience in mind and to benefit them with your doings.

For example if you are a retail store or a chain you could use an app to keep your audience updated about specials and offers. To get them engaged with you and downloading your app you could offer exclusive specials for your app users. This would ensure that your audience is regularly using the app because it offers them great advantages.

Watch this Video: Starbucks Holiday Cups Come to Life With Augmented Reality App

You should also consider do your website as a mobile version to make it easier for your audience to browse though to see what you have to offer.

The easier you design the access to your business the better for your revenue.

Mobile marketing will grow and the more companies discover this opportunity the harder it will become for businesses to get their app placed to their audience.

Mobile apps and a mobile optimized web presence are done today in a reasonable time and for reasonable budget. You do not need to give an arm and a leg to step into mobile marketing.

If you are not sure what kind of app you could offer to your audience than research what kind of problem you could solve to help your audience. As you identify a major problem which you could solve with an app than sit down and draw a blueprint on a paper, the old fashioned way.

As next step look out for qualified help for development and marketing to help you to make your now mobile strategy successful.

You should start today and use this growing trend to save your position before a competitor overtakes you.

Some tasks you can do to jumpstart your mobile marketing:

  • A. Collect the mobile numbers of your customers.
  • B. Build a mobile app.
  • C. Lead them to your mobile site.
  • D. Deliver RELEVANT offers.

 

Mobile Marketing Infographic

mobile-marketing-infographic

–How about you, do you have a mobile strategy in place already? I am looking forward to your comment.

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How to use Inbound Marketing for your Coffee Bar

coffee shop, coffee barCoffee shops or coffee bars are not only places where you can buy a cup of fresh brew coffee but more some kind of social places to meet friends to sit together and chat.

More over coffee bars have become place where business people do meetings and also sit there with their notebook and do their work.

Coffee bars are also a great business and the only sector of gastronomy worldwide which is increasingly growing year over year.

Entrepreneurs can make good money when they operate a coffee shop or build a coffee chain like Starbucks and others worldwide have done. Here is a list of coffeehouse chains.

All successful businesses have one thing in common, they have great marketing and they care about their customers and coffee shops are no exemption.

As the coffee shop business offer great opportunities to make big money it also deserves special attention in different areas.

I do not now go to explain the different coffee beans now. I am talking about the opportunity which inbound marketing offer to a coffee shop.

Inbound marketing includes Blogging, Social Media, Lead Conversion, Lead Nurturing and Closed-Loop Analysis.

To get customers your audience need to know that you exist and what you have to offer. So you need to get found!

When you start a new coffee bar it can make sense to use Groupon for the first six months to helps boost your revenue. But when the first six month are over you need to have a creative mindset to attract new customers and keep the actual coming back to you.

You should make your coffee shop visible on Google Places so people can find you and the best thing is, they can rate you and leave a comment. You also can encourage them to do this by rewarding them for comments and ratings.

You should also register in your local web based yellow pages. As search engines index content of yellow pages your information gets indexed as well.

Foursquare, Yelp and other rating sites which also target your area could be a got bet also.

Start your own blog where you write about the things your audience is interested in, share these articles on the web and in social media and ask for comments and suggestions.

Build social media outposts in Facebook, Twitter, LinkedIn and related forums and participate in the discussions and groups there.

Look what big coffee shop chains do but do not try to copy them look through other industries how they do marketing to get inspired for yours and your customer loyalty program.

You need to build your own business DNA your unique brand and this goal you can only achieve when you do your thing.

Business-Social-Media

-Let me know what you think. I am looking forward to your comment.

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How to gain a competitive position for B2B with Mobile accessibility

mobile marketingMashable reported that LinkedIn has about 131 million users and that 13% of them access LinkedIn through mobile devices.

LinkedIn is the largest professional social network worldwide and has grown for about 63% compared with the last year.

An increasing number of professionals B2B are researching through their mobile devices. The mobile activity is increasing in B2B.

Millennial Media found out that Smartphone’s are responsible for 68% of website impressions. Also Millennial Media found out that mobile-social action Mix Up 39% month over month.

mobile marketing

Studies show that people surf on websites for about three hours from their mobile devices compared with one hour from their personal computer. Studies also show that actually about 260 million mobile devices are in use globally and this number is growing in a strong pace.

mobile website optimization

There is no question that growth in the B2C sector is much higher than in B2B. But keep in mind; consumers are also employed in companies can also be future B2B client. But only when you give the opportunity to know you and your company, means to offer a way to access your company information from a mobile device.

Now the question occurs how companies who are B2B oriented embrace these facts and how they plan to tune their marketing to stay competitive by simply being accessible through mobile devices, being accessible mobile for actual and future customers who research from their mobile devices for products and services your business also has to offer?

There are several indicators to keep an eye on the mobile marketing way.

  • 1. The mobile marketing spending is increasing.
  • 2. Smartphone’s have become state of the art and are dominating the mobile world.
  • 3. Tablet pc demand is also increasing.
  • 4. Mobile website optimization becomes more important.
  • 5. Location based mobile marketing has become a powerful way to connect with customers.
  • 6. Customers demand accessibility of information’s when they want and where they want.

 

Mobile usage is increasing and marketers must understand how their target audience is researching for information on the web. And they should create content to meet the needs of consumers which research the mobile way

Some stats:

  • – It takes 90 minutes for the average person to respond to an email. It takes 90 seconds for the average person to respond to a text message. (Source: CTIA.org)
  • – There are more mobile phones on the planet than there are TVs. (Source: Jupiter)

 

Infographic: Mobile Marketing B2B

mobile web, mobile marketing, mobile websites

— How do you deal with the increasing damand of customers to access your website on mobile devices? I am looking forward to your comment.

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Social Media can be thread to your reputation

why-reputation-managementCompanies engage increasingly in social media sites like Facebook, Twitter, LinkedIn and other forums and platforms. They go to step into conversation with their audience to offer better service and support and to strengthen the band between actual and future customers.

Social media is a great way to grow brand awareness for the business and to expand the reach to get more customers. But social media can also be a trap for those who are not familiar with managing their reputation online.

Everything a company is communicating on the web and in social media can travel a far way and have an impact on the reputation of the brand.

On social media people are talking about your last blog article, your service, products, about you and your brand. With or without your involvement.

As content which is published on social media also can be indexed by the major search engines like Google, Yahoo and Bing the chances are great that also the content you have distributed will appear in the search engines search results too.

For you it is important to know where you or your brand name has been mentioned so you can respond. Therefore your best strategy to keep a good reputation is also to be active where your target audience is talking about you. So you can respond professionally and show your opinion.

You should care about your online reputation as the web has a wider reach than small town gossip. Future business and future contacts will be influenced by what the people find about you on the web.

Your behavior on the web and what other say about you will affect your future for sure.

To keep a good reputation you need to take care of the WHAT, WHERE and the HOW.

WHAT do you publish on the web and in social media?

You should avoid do praise your products too much. Do not make the mistake to use social media as a distribution channel and overload your audience with dump sales pitches.

WHERE do you publish your content?

Publish content topics where they belong and where they are appreciated. Therefore you need to listen carefully to your audience and give them the information they demand.

HOW do you communicate?

Always communicate in a professional and friendly way. Try to be helpful and show expertise and avoid sounding like schoolmasterly.

How you present yourself on the web can win you business and respect. To achieve this you should take the time to establish a good digital branding and biography.

Infographic: Reputation Management

reputation management

–How do you protect your reputation on the web? Let me know what you think. I am looking forward to your comment.

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IBM Study reveals that social media is the Marketing Priority worldwide

Social Media brand messageA recent IBM study shows that 82% of CMOs worldwide are planning increase their technology investment in social media within the next three to five years.

These are interesting data. As social media evolves and more businesses jumping o this bandwagon it looks for me that three to five years are not an appropriate time frame to step into conversation with existing and future customers.

The more companies engage in social media two way communications the thinner the air becomes for those who start later. Those who come late will experience a massive uphill battle to gain positions which their competitors already have secured.

Companies which like to position their business to gain a competitive advantage need to act now, and not to wait three to five years.

Moreover companies who decide to take action within the next five years will be under risk to vanish from the customer radar and sink.

As social media is evolving at a very quick pace businesses also need to evolve to stay on track.

Content creation is the key to get found on the web. Your audience is researching o the web fist. If your audience can’t find you when they research for products or services which you also have to offer than you will lose potential business.

The three big search engines like Google, Yahoo and Bing are indexing content form social media. So if you are in social media your chances increase to get found on the web.

What can you do to position your business today?

If you want to do business in the next five years and beyond you should take the opportunity to jump into social media as a valuable communication channel.

A. Register the most important social media networks for your brand as they are Facebook, Twitter, LinkedIn, YouTube, Flickr, Slideshare and any other sites or forums where your target audience is around.

B. Complete and customize your profiles there to have a social media branding to get recognized by your audience.

C. Listen to the social media conversation and contribute if you feel you have something valuable and helpful to say.

D. Start a corporate blog where you write about topics which your audience is interested in. Share your articles in your social media channels and ask your audience about their opinion.

E. Train you staff to become your brand ambassadors on the web and I social media and give them the freedom to decide how to communicate by establishing clear social media policy.

F. Measure your doings and check out what is working and what is not working. The things which work for your business you should intensify and the thing which do not work the way you have expected you should cut back.

G. Set realistic goals! Be realistic with your social media engagement. Rome wasn’t built in a day as well. Be patient as any strategy needs time to breathe to show up results and social media marketing a blogging are no exceptions.

Infographic: The ROI of Social Media

–How about you? What are your experiences with sociel media? I am looking forward to your comment below.

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