Category: inbound marketing

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How to use social media feedback to improve customer satisfaction and revenue

Social media is two way communications. When you get the luck that your audience wants to communicate with you, you can expect their feedback.


Do you listen to the feedback you get and how do you follow up with their feedback?

When you miss the chance to follow up and eventually to dig deeper you miss great opportunities to learn more about your customer and the visibility you have with your target audience.

A great way to keep the water cooking is to ask open ended questions.

This keeps the discussion alive and encourages others to do their statement and engage in the conversation.

– You could ask your fans, friends and followers when the first time was they have heard from your products and in which context? This gives you a better picture how they become aware of you.
– You could ask your audience what and how to improve your products. This helps you to improve your products and custom tailor them for your customers.
– You could do a suggestion contest and let your audience rate the best suggestions. This results in a ton of ideas for products and improvement.
– Your audience tells you what and how they want to buy! Listen to them and you will improve your revenue guaranteed!

Please also read these articles about social media marketing:

Speed up your SEO with Social Media
Study shows LinkedIn is important for buying decission
If you want your messages get shared go to

How is your reaction when you get feedback? What do you do with your feedback? How do you use it to improve your business?

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The Number ONE Inbound Marketing Success Secret is Content

It is no secret that companies who publish valuable content on the web get more attention from their existing and potential customers.

Companies that utilize the opportunities of publishing valuable content get more attention, traffic and generate more leads.

As attention of the target audience is important to gain trust and credibility, the best way to do this is to show expertise and to be helpful.

Companies that publish content online in their corporate blog and social media make them self more visible to their target audience.

Search engines like Google, Yahoo and Bing are indexing the content which is distributed online through social media and increase the chances for a company to get found when potential customers looking for products and services they also have to offer.

A HubSpot study made of data of 4,000 companies shows: The more content you have the more traffic you get. This evaluation shows that companies who blog daily (20x a month), with 400+ indexed pages and 31+ landing pages get the most traffic and leads online.

Here are some tips how you can produce content and landing pages to increase, traffic and leads

Look out for content sources and ideas in your company.

Useful sources to get content ideas are:

— FAQS
— HOW-TO’S
— WHITPAPERS
— E-BOOKS
— VIDEOS
— BLOG!
— SUPPORT REQUESTS FROM CUSTOMERS

With these valuable sources you can do 300 word blog articles or write How-to papers or do videos which you put behind landing pages to generate business leads to help your customers to solve their problems and to show your products in action.

Engage all employees to produce helpful content with your target customer in mind. The more employees are engaged the more content your company has to offer.

The more helpful content you produce the more your chances will increase to position on the web to get found when people are looking on the search engines for products and services which you also have to offer.

You simply increase your visibility and get you better found from your target audience!

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Small Business SEO Strategies

What’s the biggest mistake that most small businesses make when it comes to SEO? Personally, I would suggest that a common problem is being unrealistic about what can be achieved.

Does this mean that it’s not possible for a small business to gain considerable rewards from search engine optimization? On the contrary, I would suggest that there are massive benefits associated with SEO that’s done in the right way. But you need to think carefully about your strategy if you want to achieve cost effective results.

Ignore massive corporations!

It’s easy to look at the search results for the most competitive keywords and to assume that you need to be ranked for these phrases in order to succeed. There’s a good chance that you’ll find that these search terms tend to be dominated by the big brands and corporations.

This is not a coincidence. The reason why big companies are able to control the search space is because they have significant online marketing budgets. You can be sure that they are hiring top SEO professionals and spending considerable sums of money to achieve those positions.

Typically, it’s also the case that large organizations tend to have a large amount of data available to them. Although this should give them some advantages, you may be amazed to find that many big companies fail to act on the information. That’s often because they simply have too much data to analyze.

What does this mean for small business owners? It means that big corporations are missing out on some key signals.

Target cost effective search terms

Those big organizations often spend so much time, effort and money targeting high profile search terms, they don’t realise that the search terms that convert well may be less competitive. That’s pretty ironic!

But it also reveals an opportunity for small business owners. It means that you can target those areas that larger rivals are ignoring. This won’t just mean that you’re not having to compete with the massive corporations (with their massive advertising budgets) – it also means that you’ll be targeting keywords and phrases that will actually generate income for your business.

This is the cost effective approach to small business SEO that you should be striving for. Sure, it won’t allow you to boast at dinner parties about how you’re top of Google for a high profile search term. But how much does that really matter? Most business professionals would rather have money in their bank accounts, than being able to boast about such trivialities!

Put your strategy into action

Once you realize that SEO isn’t about high profile, competitive, poor converting search terms, you’ll find that you’re in a much stronger position.

You’ll be able to move your online marketing efforts forwards, without wasting money on SEO that’s simply never going to produce the returns that you’re looking for.

Effective SEO should be seen as a business investment. Once you’ve grasped that, you can stop making the mistake of seeing it as a cost.

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Keith Barrett As one of the leading search engine experts in the UK, Keith Barrett has used his considerable online marketing experience to help numerous businesses over the course of the past decade.

 

 

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Study shows LinkedIn is important for buying decission

LinkedIn has more than 100 million registered users in more than 200 countries and territories worldwide.

ROI Research Inc. has survey of 2,997 active social networkers and 59 percent of respondents said: “It is important to have a LinkedIn account”

Some of the most important findings are that people recommend companies and buy products they follow and 58 percent are more likely to buy a product from a company they follow.

About 50% take advice about products and services they plan to buy. 60 percent of them state that they are ready to take action if a friend recommends something about a product or service.

More than 50 percent of the surveyed use social networks to provide feedback to companies.

About 52% of the surveyed agreed that people can influence business decisions made by companies, brands and retailers by voicing opinions on social networking sites

LinkedIn also offers PPC (Pay per Click) advertising. Here you can reach your audience laser target and generate business leads instantly.

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8 Steps To Get Seen On LinkedIn FREE Report: 8 Steps To Get Seen On LinkedIn 100+ Million User Base

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If you want your messages get shared go to Facebook

When you produce and publish content for your buyer personas than you want your content to get seen and to be shared with their network of friends and followers to maximize your reach on the web.

People in social network love to share remarkable, creative, helpful and interesting content.

Are you on Twitter, LinkedIn and Facebook?

A study put together from ShareThis found out that facebook accounts for 38% of sharing traffic on the web. The number two is Twitter with about 17%.

This data show how important it is to get seen on social media sites to spread the reach for a company.

Here are some Tipps how you can improve your social media sharing ratio:

– Ask your audience on Twitter and Facebook to share your information. Simply tell them to “Tweet this” or “Share this”.
– Use only one specific category for your information. This increases the chances for your content to get shared.
– Write the info which you want to be shared in classic Classified Ad Style and include a call to action. Make an irresistible offer for only one target audience at a time.
– Ask for your networks opinion about the information you have shared.

When you do these tactics above than you improve your chances to get your info tweeted and shared. This could result in an increase of traffic and leads for your business.

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How to measure your ROI of Public Relations

When you are doing social media and public relations you will come to the question how to measure your results, moreover how to identify any ROI of your PR activities?

http://2.bp.blogspot.com/-Y8Fsj0_0QVs/TZFsdjS9x1I/AAAAAAAAAD0/7VI175UFSao/s1600/public-relations-pr-social-media.jpg

To track your PR results, your reach and mentions is essential for the improvement of your strategy.

The more information you get the better you can improve and optimize your tasks to increase your results.

There is no exact way to calculate the ROI of social media and PR.

Here are some points you can utilize to come very close to facts and data to calculate your ROI:

Google Alerts: You can track mentions of your company in media. You can set alerts for your brand, your name and your products. Google alerts can immediately inform you as soon your brand, your name and your products is mentioned online. You can also track what your competition is doing this way.

Track Your Press Releases: You can do this very well on Google Search “News”, “Blogs”, “Real-time” and Discussions. Here you can also set Google Alerts.

Your Website’s Sources: When you learn more if your traffic is coming from your press releases and from social media like Facebook and Twitter you get clear info how people find you.

Ask Your Customers How They Found You: A great way to measure your reach is to ask your customers how they found you. You can do this in a very simple way by adding an extra form field to your landing pages.

This above are only some ways to measure and to bring great data together, there is much more. But start with the above and evolve your doings to measure the ROI of your PR.

How do you measure your PR reach? I am looking forward to your comments below.

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Make your campaign personal and increase your revenue

Studies show that personalized campaigns bring better results. This is not new but most companies still ignore this fact.

Sure it is more effective to speak to a buyer persona more personally than to fire a “one size fits all marketing message” in the hope one bullet will hit the target.

When you talk to your leads than you have to talk to them personally if you want to make a deal, right? You do your conversation in a friendly personal way. So why not start with this kind of friendly and personal way when doing your lead generation campaigns?

http://www.episerver.com/ImageVaultFiles/id_3312/cf_25/st_edited/AaQ5DS2eTda3sWn0JUR1.png

EMarketer and EPISERVER studies shows that campaigns done personal have the best results.

http://www.emarketer.com/images/chart_gifs/128001-129000/128127.gif

Also this Studie show that most of the asked marketers are planning to increase their campaign personalization efforts to increase their visitor to lead and the lead to customer ratio.

Some great ways to personalize your marketing efforts are the use of personalization features in your email management system. Also you can include in your set of share buttons on your blog an option to ‘email this article’, only to name some of them.

As those studies also show what marketer are already doing and what they plan to do in the future, you should also set your plan for campaign personalization to increase your lead generation and conversion quote.

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Myth: Social networking is only for young people

Social networking is only for young people. This was a long believed myth which is untrue!

A 2011 Study of Edison Research has discovered that use of social networks is growing extremely in the 35-44 age demographic.

What does this means for your social media marketing?

This 35-44 age demographic belongs to higher management levels as well. So when you are in B2B business and want to reach your target audience you have to be visible in social media too.

The Social Habit 2011 by Edison Research

You need to be there where your prospects are. You need to be there before the sale! You should publish remarkable content online and in social media and build friendly relationships.

This helps you and your business to be recognized as a trusted and credible source and increases your chances to get found by the right people on Google, get leads and more revenue.

Brain vs. Budget = Inbound Marketing

 

 

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Why numbers count for Facebook lead generation success

New studies show that B2B businesses with over 1,000 Facebook fans received 6.5 times more leads and B2C business with over 1,000 Facebook fans received 16 times more leads than those with lesser fans.

http://blog.hubspot.com/Portals/249/images/Facebook%20v.%20Leads.GIF

Facebook is a valuable source to showcase your business and to get in touch with your audience.

With its more than 600 million users worldwide Facebook offer great opportunities to generate leads and to reach new customers globally. Facebook has about 1.7 million business fan pages. Facebook is growing about 700,000 users daily.

67% of B2B and 41% of the B2C companies say, that the get new customers through facebook.

The companies who say that Facebook is important to critical to their business have increased up to 83% within the last two years.

With its valuable set of features facebook offers various ways to get seen there like:

1. Facebook Fan Page

2. Facebook iFrames

3. Facebook Video

4. Facebook Photos

5. Connect your Twitter with your Facebook Fan Page

6. Connect your Blog with your Facebook Fan Page

7. Connect your Slideshare with your Facebook Fan Page

To be active on social media sites like facebook can be essential for a business to get found and get leads!

Presentation: Brain vs. Budget = Inbound Marketing

Search engines do index social media content, and when a business is distributing their content in social media, the chances are good that there content appears in the next search results on Google, Yahoo and Bing on the first page.

Social media is also called the NEW SEO!

Get going on Facebook:

Get started on Facebook and listen to relevant conversation and build relationships.

When you publish brand relevant and helpful content for your audience than take one problem at a time and offer a solution to your buyer personas.

Engage your audience to discuss and rate your possible solution or even to offer a better one.

Ask your audience about their experiences with your solutions.

This starts a conversation and attracts more interested people to your solution, content and in the next step to your products and services. All of them without pushing or pitching your audience. Simply by showing expertise and gaining trust.

Start to generate business leads the smart way!

How have been your experiences with Facebook for business lead generation? I am looking forward to your feedback below in the comment section.

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http://farm5.static.flickr.com/4119/4821093542_bddfb3b132_m.jpg DOWNLOAD the FREE eBook:

9 Easy Steps to Facebook Succes

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How to get found on Google? This is easier than you think.

If somebody has a 100% guranteed way how to achieve this, I would be glad to learn about it.

As I know there is actually nobody which such an easy and effortless way to achieve this. Because nobody knows what Google is doing except Google self.

So you need to use other ways to get in front of your audience when they are researching on the web to get found!

When I talk to people and they comply to me that they have used the best keywords and done SEO all of the search stuff but did not achieved their goals and still suffer of a lack of traffic, I always ask which kind of keywords they used an I am able to discover quickly that they wasted their time simply on the wrong keywords and the wrong doing!

It is no rocket science to pick the right keywords. Simply go to the Google Keywords tool and use your website link to generate a list of possible keywords. Now look which have about 500-1000 searches per month and the lowest competition. Of course they should fit into your business. Take care to pick long tail keywords (2-3 words) and build remarkable content around them.

Keep in mind with your keywords picking: Focus on getting found by customers when they research online for products and services your business also has to offer. Choose keywords your target audience research online in the search engines.

One great strategy to get found on Google is blogging!

Blogging increases your chances with every SEO optimized blog post to get found on Google. Blogging is a great way to build trust and credibility with your audience.

Companies who blog get:

  • Up to 55% more Traffic.
  • Up to 97% more Inbound Links.
  • Up to 434% more indexed pages in search engines.

 

Studies show that the critical number to increase the traffic and leads of a company are about 300+ blog posts. The more blog post you write the more traffic you will get.

Include in each blog post a call to action which leads your buyer persona to a landing page to capture them as a leads to follow up with them and to convert them to a paying customer.

Promote your blog posts in social media. Social media like Twitter, Facebook, and LinkedIn are also indexed from search engines like Google, Yahoo and Bing. The more you communicate in social media the more you increase your chances to pop up in the search results in Google, Yahoo and Bing as well.

This is a number game where you also need to have the quality facto, because nobody is interested to share crap.

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Why to funnel your Google AdWords traffic straight to your landing pages

PayPer Click marketing (PPC) can be responsible for up to 25% of your traffic mix.

But traffic only will not bring you the amount of new leads and customers as you expect if you don’t establish effective landing pages with compelling offer and effective call to action!

Traffic is important. More important is the right traffic! Target traffic is better, because of better quality. You get lesser but more quality traffic and also lead of more quality which is increases the conversion rates during your lead nurturing process.

For each click done on your ads you pay money. Therefore it makes sense to direct those paid visitors straight to your landing pages, so they can register on a web form in exchange for something valuable like a whitepaper, eBook, report or something other which your audience recognizes as valuable information.

Here are some examples of landing pages:

get found and get leads

get seen on linkedin

get traffic

The right use of landing pages can increase your conversion rate up to 55%. This sounds like a great reason to use landing pages effectively.

Do you use landing pages with pay per click marketing to generate leads? I am looking forward to your comments below in the comments section.

Learn more about landing pages and lead generation here:

 

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Inbound Marketing the hard or the right way, it’s your choice!

I often hear, how much time does it take me to do inbound marketing the right way to gain results for my business?

My answer is this depends on you and how interested you are to work smarter not harder.

As you can imagine it is not an easy task to manage all the inbound marketing activities which include:

•  SEO

•  Blogging

•  Social Media

•  Landing Pages

•  Lead Generation

•  Analytics

…with different tools!

For a business it can become overwhelming to do so and to control all those tasks as well. But to do exactly this is essential for your inbound marketing success and to increase your revenue!

So why not do all of these tasks the smart way instead of the hard way?

Technology is there to help you to achieve your revenue goals, and there is technology which can tremendously improve your results and save you a lot of time and a truckload of money by increasing your revenue at the same time.

We have put together a report to show you how such a technology can help your business.

To get found and get leads the smart way !

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STOP your sales pitches through email NOW

When you are blogging and are engaged in doing social media and some more remarkable activities on the internet to build awareness with your target audience than you are on a great way to success.

But when you fail in the last and most important part of your marketing, the lead generation than you your work, time and money are wasted!

I often hear and read, to be successful you need to blog, you need to do social media, and you need to write an eBook or whitepaper. You need to do this and you need to do that.

Ok, you have done all of this, but you still do not get the amount of leads, or any lead you need to make sales and revenue. What’s’ wrong?

Until the point of content creation and content distribution everything went fine in your work. But you forgot some important thing at the end!

You should lead your target audience to a dedicated landing page where they can register. To a landing page which is not made for “all of your customers” but for this one special buyer personas.

And I hope you have indentified your target audience, the different persons who buy from you, your buyer personas?!

Now they hopefully register for your valuable eBook, whitepaper or newsletter, and what’s next?

Yeah, you send them sales pitches, discount coupons, and so on! WRONG!

If you want to convert your leads to paying customers, you should strictly avoid pitching them through email! Otherwise your unsubscribe ratio could climb dramatically.

Don’t bother your leads with this kind of stuff? Change it NOW!

Improve your lead generation and lead nurturing process, to switch from “buy now and save 50%” to some kind of more valuable and share worthy content. Use the same kind of content, interesting, helpful, and remarkable and share worth information which you have produced to attract your buyer personas to your website and blog and encouraged them to register as leads!

I am sure this could increase your conversion rates massively.

How do you handle your leads to increase your revenue. I am looking forward to your comments in the comments section below.

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How to Increase Your Revenue by identifying your target audience

Most marketing budget is wasted because they target all and everybody. Most marketers simply do not take the effort to identify their target audience, their buyer personas.

For example, during the 2008 elections Barack Obama’s’ team has done “Buyer Personas” analysis for each possible target audience of voters. This deeply shows how important it is to know your audience and how to approach them the right way.

To build buyer personas is an easy and quick task. You can achieve this in thirty minutes.

You need to have the important information to put your buyer persona sheets together.

Here is some information you should include in a buyer persona sheet.

1. Age
2. Gender
3. Job Title
4. Their experience
5. Education
6. Location
7. Skills
8. Reputation
9. Are the part or affiliated with any associations
10. Business challenges
11. Business Tasks
12. Communication tendency, what makes them respond.
13. Their hobbies
14. Social Networks and forums they are in
15. Do they publish content online?
16.  Which publications do they read, blogs, magazines, and newspapers?

Give each of your Buyer Personas their own ‘Marketing Name’.

Download your buyer persona template here for free.

In blurbs buyer personas analysis sheet

When you know your audience – your buyer personas, than you become able to engage them laser targeted. So you get sure that your message has been reached, heard, read and understood from the right people you want to reach by investing marketing dollars!

This will save you a lot of time and cash in the future and help you to increase your revenue!

How do you identify your buyer persons to increase your revenue. I am looking forward to your comments in the comments section below.

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