inbound marketing | inBlurbs Inbound Marketing Agency

May 11, 2011October 8, 2011

How to find ideas for creative inbound marketing?

When the discussion comes to create remarkable content to attract the target audience to the products of services of a business, than mostly the questions comes up:

How can we be creative and find ideas to produce remarkable, helpful, informative, and share worthy content?

In this article I will show you some great ways to take advantage of your actually existing material.

But first, do not try to copy or to imitate your competition! What you should do is to keep an eye on them to stay up to date what they are doing.

To get great content ieas to produce remarkable, helpful, informative, and share worthy content, simply look into your actually existing material.

Great sources of content ideas are:

• EMails send / received

• Forum Messages

• Videos of Events, Products and HowTos

• Interviews mit Customers and Employees

• Company data

• Cases and experiences

Another great way to find content ideas to spread your creativity are marketing ideas from other industries. These ideas you can adapt to fit into your business.

Allways look what your customers are interested in most. Information which help them make their life easier and solve their problems.

The more remarkable, helpful, informative, and share worthy content you publish online in your blog and as eBooks, whitepapers, reports, presentations, videos, photos, press releases, podcasts and on social media, the more target traffic you will attract to your products and services.

Studies show that companies who blog receives up to 55% more traffic than companies who do not blog. Studies also show, the higher the volume of published blog posts the more the traffic increases.

To reach a usable and steadily increasing amount of traffic through blogging it is necessary to publish 300+ blog posts.

The more creative you are, the better your inbound marketing will work. The more you use your brain the more leads you will generate through the inbound marketing strategy!

It’s simple: Brain vs. Budget. And brain always wins on the long term!

How do you find content ideas to attract your target audience to your products and serivces? Please leave your comments, ideas and suggestions below in the comment field.

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May 9, 2011October 8, 2011

What kind of content to produce to get found on Google

It’s no secret that the key to SEO success is quality content. A further important point of content creation is quantity.

Studies show that companies with 500+ blog articles get far more search engine attention and traffic than others with lesser articles and who even do not blog.

The more articles – content you have the more attention you will gain and also get more inbound links.

Companies that blog get up to 97% more inbound links! Inbound links are trustworthy online recommendation and can bring a lot of addition traffic to a business website.

Inbound links heve become some kind of new currency online, and the more relevant Backlinks you have the better are your chances to get found in the next search query on Google and your website could appear in the TOP search results!

Companies that blog get up to 57% more traffic to their websites. This sort of traffic is highly targeted and long living and brings quality leads in!

Write a large amount of original, interesting, helpful and remarkable content.

Now when you have done content you should promote this content and offer to your audience the opportunity to share your content on your blog.

How you can see, the most blogs have sharing buttons in place to make it easier for their audience to share the content with their friends, followers and colleagues.

Search engines like Google, Yahoo and Bing are indexing social media conversation like tweets, Facebook Likes, LinkedIn shares and so on! These actions are an indicator for them to learn about the content quality of your website. Also this conversation can appear in the next search query when somebody is looking for such keywords on Google, Yahoo or Bing and bring up your website on the TOP search engine search results!

How to get more clients and sales with social media marketing

If you want to increase your traffic and business lead, then you need to produce a massive amount of share worthy content which helps you to get found on Google and offers your audience to share your stuff to their network of friends, followers and business partners!

What are your experiences with conten creation and blogging? I am looking forward to your comments below.

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May 5, 2011October 8, 2011

How to generate business Leads through LinkedIn

Getting your business in LinkedIn helps you to gain more leads and prospects for your business all over the world.

One of the main advantages that businesses have from social media and professional sites like LinkedIn are to generate new business leads.

Generate Business Leads:

One of the main reasons your business should be identified in LinkedIn because it has huge business user’s base. There are hundreds of Prospects and Leads that are still search for business partners. So it is easy to generate business leads if you know how to use LinkedIn.

Some simple tips that can help you generate business Leads in LinkedIn

Develop your business profile in LinkedIn:

Create a well developed profile for your business showing all your business products, your business branches and how you are serving your customers.

Start your Internet Marketing through LinkedIn:

LinkedIn is good source for your business to do internet advertising. Getting your business in LinkedIn brings you targeted web traffic instantly.

Link other social media marketing profiles with LinkedIn:

There are many sites that help you to integrate your LinkedIn profile. Link your business and personal profile with LinkedIn.

Build business group in LinkedIn:

Create your own business group in LinkedIn and start spreading your business updates. Invite your business and prospective leads to join the group.

Build credibility and expertise:

Share your expertise with other relevant communities in LinkedIn. This helps in generating more leads for your business and also generating new customers as your business have improved credibility by sharing your expertise. Respond to customers queries and respond to them promptly.

Taking a premium membership helps you to get more benefits from LinkedIn.

Marketing takeaway Tip: LinkedIn is a top professional community. It is targeted by businesses to generate new contacts, leads and customer. Start using LinkedIn implementing those steps above or if you need help by hiring an Internet marketing consultant who can help to use LinkedIn and stay ahead of your competitors.

What are your experiences with LinkedIn and how do use LinkedIn to attract new customers?

Related articles:

What are your experiences with LinkedIn? I am looking forward to your comments below.

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May 4, 2011October 8, 2011

How to choose your internet marketing consultants wisely

Internet Marketing is a powerful way to generate new customers and increase business performance online.

There are many ways to generate leads for your business online and bring new customers in.

In order to generate new leads for your business, it is very important that you hire an internet marketing expert that can increase your business leads and also increase your online visibility, leads and profits for your business.

There are a lot of internet marketing consultants in web and this article provides some of the important points that you should consider when hiring an internet marketing consultant.

Points to be considered while choosing Internet Marketing consultants

Experience:

It is very important to know about the experience any Internet marketing company or consultant has before recruiting him for your business. Learn about how they have been successful for other businesses and how they can help your business improvement.

Location:

Many people ought to hire internet marketing consultants that are local. But as now internet is global, try to innovate by hiring some of the best Internet marketing consultants all over the world. With web, now it is very easy to share your business with experts.

Packages:

There are different packages provided by Internet marketing consultants. Learn about their packages, what is the best internet marketing consultant package that is suitable for business.

How they are going to help you:

This is one of the important point that needs to be considered while hiring. There are many ways of promoting your business online through Internet Advertising and web marketing. Ask about the latest Internet marketing strategies that they will be using to improve your business.

Availability:

Some Internet marketing consultants provide you with a free trial or one or two weeks of appointments. If you are not sure whom to opt for, select a Internet marketing consultant whom you think can satisfy your business needs and who will be available all time depending upon your business needs.

Once you hire your required Internet marketing consultant, your business would grow more prominently and also generate more revenue in long term.

Marketing takeaway Tip: Internet marketing consultants can help you to identify your business market and use prominent marketing strategies to generate new customers. Let them show you if they practice what they preach.

Related Links:

What are your experiences with marketing consultants? I am looking forward to your comments below.

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May 2, 2011October 8, 2011

8 things for guaranteed inbound marketing success for EXECUTIVES

1. Embrace Sociel Media, even if you don’t understand it. Until you understand it hire Inbound Marketing Pros to do it for you. So you do not loose time and revenue until you got it!

2. Throw away your sacredness. To be scared does not brig you a competitive advantage, more customers or revenue. Be brave and smart, just go for it!

3. If you want to be successful in social media and gain a competitive advantage, than stop asking your lawyers and your peers. If you feel better go and ask your mother. Or much better ask inbound marketing professionals, they could be a more competent source of information.

4. To get your company on the social media thing you need processional help. Somebody who has 300 friends on facebook is not competent help to get customers and revenue out of social media marketing!

5. Don’t expect the things are happen overnight. Social media needs time! To get profit out of it in six to twelve month you need to start TODAY!

6. Be authentic. Don’t communicate what you are, moreover communicate as you are! Just be yourself. Nothing else works in social media!

7. Don’t talks about yourself or your products. Talk about things your audience is interested in. The truth is nobody is interested in your products except yourself!

8. Social Media is not free! Don’t expect to get this social media thing for 10k! To setup a corporate wide blog could cost your business about 100k in the first year!

Important article: Executive micro-management mentality

How to get more clients and sales with social media marketing

How do you use social media for business and how are your experiences? I am looking forward to your comments below.

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April 26, 2011October 8, 2011

Why not use inbound marketing to increase revenue?

Inbound marketing is the marketing strategy that focuses on getting found by customers when they research online for products and services your business also has to offer.

With inbound marketing businesses earn their way to the customer, by publishing helpful information on a blog, in social media and forums.

Inbound marketing includes Blogging, Social Media, Lead Conversion, Lead Nurturing and Closed-Loop Analysis.

Inbound marketing helps businesses to:

A. Save up to 60% of their marketing budget.
B. Stand out of their competition.
C. Generate a massive amount of leads.
D. Get up to 55% higher lead conversion rates.
E. Increase your customers and sales.

A MIT study shows inbound marketing simply helps businesses to increase their revenue up to 13%.

So why some companies do not use inbound marketing to get more exposure, get found on Google an increase their revenue and sales revenue up to 13%?

One main reason is to not to be visible too much…

You maybe ask yourself: Why does a company avoid be more visible?

That’s the exact same question I ask myself.

I have one theory about this: Only somebody who has to hide anything doesn’t want to be much in the spotlight.

Have you been contacted by companies the old fashioned way, through cold calling, mass (SPAM) email, snail mail or mass fax broadcast?

Did you check them through Google and found nothing more worst some complaints?

Did you respond to their offer?

Ask yourself, why did you do not respond to their offer. Was it because of lack of trust?

Did they had an offer which simply sound too good to be true? Than it probably was!

And this is their reason why they not do inbound marketing which is some kind of “trust management business”!

They only want to make the fast dollar without care about their customers, and if they would do inbound marketing they would not attract anybody because they are not trustworthy!

Social media would reveal that and there for they keep away from it.

10 business tools for small business

So the next time when you get a sales pitch the old fashioned way, through cold calling, mass (SPAM) email, snail mail or mass fax broadcast you can add a further company to your blacklist to not do business with them.

How are your experiences which such “phantom companies” and how do you handle their old fashioned way, through cold calling, mass (SPAM) email, snail mail or mass fax broadcast? I am looking forward to your comments below.

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April 20, 2011March 24, 2014

How to Get Over “Bloggers’ Block”

Rather than being an unfortunate illness that befalls those who share their thoughts online, “Bloggers Block” is the blogging version of writer’s block, and it happens to us all.

Whether you write a blog for a business, a hobby or just for recreation, chances are that you will have had that moment when you pull up the chair to the computer and end up just staring at a blank screen for hours on end.

When you’re paid to blog for a business and the traffic your blog brings is vital for bringing in leads, blaming writer’s block may not be met with a great deal of enthusiasm from those above, so what should you do if you find yourself struck with a writer’s worst nightmare?

Calm Down!

One of the worst things you can do when you are struggling for inspiration is get yourself worked up. It can be immensely frustrating when you are struggling for words and it is only made worse when you can feel the boss’s eyes burrowing in to the back of your head.

If at the start of the day the words just aren’t flowing, take a walk around the office, go on a coffee run or just go for some air for five minutes. You will often find that your inspiration is more likely to come when you aren’t trying to force it.

No joy? Then try…

Reading the News

News is everywhere. It is available 24 hours a day and you can find out what’s going on in every corner of the planet. If your brain isn’t giving you the answers you are looking for then the news websites might!

Somewhere, something will being going on that you can relate back to your business or interest. Whether it’s economic news, industry gossip or just something that you can draw parallels to in your arena, it is all fair game for blogging on.

By flicking through some of my own old blogs you will see posts that centre around football, the economy and any number of seemingly unrelated news stories that my inspiration starved brain has managed to make relevant, so if you’re still finding things tough, hit the various news websites and try your luck there. Make it good enough and you can even reshape it into a press release, giving your blog/company’s view on the news stories of the day. It might just give you some visibility and a few extra juicy links.

Ok Alan, it’s now half past 12, I’ve been staring at the screen for 3 and a half hours and my boss’s looks are turning into glares! The walk didn’t help and I spent an hour reading about celebrities on the news websites, now what?!

If all else fails, you can always try….

Write About Your Writer’s Block!

I know, it sounds a bit lame but it can really help to get the juices flowing. If all that is going through your mind is how you can’t think of anything to write, then write about it! It might turn into something that you can host on your blog or it could start the processes working in your mind so that you can come up with something better. Either way, it is a great way of jump starting your brain, and more importantly letting your boss see that you are doing some work!

So what can you take away from this blog? Well the key things to remember are;

Don’t Panic – Pressure is the writer’s worst enemy so if you feel yourself getting tense, do something to relieve the tension.

Seek Inspiration Elsewhere – You are only an internet connection away from a whole world of inspiration, just make sure it doesn’t turn in to another distraction!

Write About Your Writer’s Block – It’s happening, it’s all you can think about and it is taking over your day, so just write about the thoughts that are going through your head! It might not be something you can end up using but it could be just what you need to get the creative juices flowing. Do it well enough and you could even end up using it as a guest blog….

There’s plenty you can do to break the curse of bloggers block, so don’t let it ruin your day and see how many different ways there are to find a little creative inspiration.

How do you get over boggers’ block? I am looking forward to your comments below!

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About the author:

Alan Grainger is an in-house B2B web marketer and manages the SEO for The Corporate Gifts Company, a leading UK specialist in the business gifts sector. He writes articles exploring the issues faced by the B2B web marketer, giving an “in the trenches” view from an in-house SEO department.

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April 14, 2011October 8, 2011

Fill up your sales funnel in 8 practical steps

To get enough leads can be a challenging task. To get the right leads and a good conversion rate becomes harder.

But wait there are eight smart ways to fill your sales funnel with leads.

At first you need to get found. Means you need to attract the right people to your offer. This ensures an increase of your conversion rate.

PPC PayPer Click Marketing

The quickest way, which works immediately, is PayPer Click marketing. To do PPC you can use Google AdWords, Bing, LinkedIn and Facebook. This depends of your buyer persona and where you gone to reach them the best way.

Landing Pages

To generate leads you need effective landing pages with compelling offers and call to action to funnel your prospects to leads.

Corporate Blog

Content creation is the best way to get attention and to attract your buyer personas inbound to your offers. Businesses that blog get up to 55% more website visitors, 97% more inbound links and get 434% more indexed pages in search engines.

Record Videos

You can do videos of your products and your services and upload them to Youtube and other video sharing websites. You could record videos about the most asked questions of your customers. For example: How your products are packaged, what kind of payment methods you prefer, your shipping options and delivery times.

Upload documents to sharing sites

To upload your documents to document sharing sites like Slideshare.net, Issuu.com, DocStoc.com and Scribd.com is a great way to publish share worthy content online. Those sites have a lot of visitors which use them to research about products, services, companies and further information.

Upload photos to sharing sites

Product photos on your website are great, but they can be more worth on Flickr.com, where thousands of people can discover them very quick. On Flickr.com you can also upload video and info graphics. All are great way to get attention and to drive those people to your landing pages.

Engage in social media

Establish your outposts in social media like Twitter, LinkedIn, Facebook and related forums. Go through the friends and followers of your competition and invite them to your networks. So you will build a large following quickly.

Connect your Blog with Social Media

To ensure a seamless distribution of your content, bog and video, you should connect your blog to your social media networks. Twitter, LinkedIn and Facebook offer ways to do that very easily. So every time you publish a blog article it will be distributed automatically to your social media networks where your friends and followers can also see it and visit your website for more information.

All those steps above are very easy to implement and work for you as you sleep. You only have to keep your information’s above updated and to take advantage of them and you will generate lads to do business with and to increase your revenue.

How do you manage your lead generation to fill up your sales funnel? I am looking forward to your comments below!

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April 13, 2011October 8, 2011

How to combine SEO and social media to generate web leads

When businesses research for research for lead generation opportunities then they are often directed to social media.

Social media is often sold as the only way to sustain and to generate business leads.

But nobody tell those businesses that social media is only one piece of the puzzle.

To attract future customers to a business it needs a little bit more than a facebook page or a Twitter account.

It needs interesting, helpful, remarkable and share worthy content. To get this kind of content businesses need to understand their audience in full.

This is best achieved by taking the effort to research the different buyer personas which are interested in the products and services of a company.

Such a research shows that those future customers are, where they are around on the internet, which kind of solutions they are looking to solve their specific problems and some more.

When a business has done this kind of buyer persona analysis, then they know how and where to approach the right future customer.

With this buyer persona analysis businesses become able to produce SEO ready content which attracts their buyer personas and publish and distribute this content on social media as well.

Search engines do index social media content, and when a business is distributing their content in social media, the chances are good that there content appears in the next search results on Google on the first page. Social media is also called the NEW SEO!

To gain profit from content creation and distribution there should be effective lead capture – landing pages with compelling offers and clear call to action be in place to convert those prospects to leads.

Now when they are leads they should be nurtured to make paying customers out of them during the time.

It is clear that social media is an important part of the puzzle, but only one part. To get the right picture on the end of the day businesses need to use the whole above mentioned tools. This ensures a social media profit on the end of the day.

The best strategy to get all of this done with a positive result is inbound marketing. Inbound marketing has proven that it offers an up 62% lower cost per lead than traditional advertising.

How do you manage your content creation to increase your lead rate? I am looking forward to your comments below!

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April 12, 2011October 8, 2011

Triple leads, double conversions with revamped web content

To get found and to get leads you need to have a website and structure made this way that your website becomes a “magnet like marketing hub” which pulls your visitors in and acts like a funnel for leads.

The most effective way to attract interested visitors is to publish interesting content through a corporate blog, social media sites like Twitter, Facebook and LinkedIn.

The more interesting and remarkable your published content is, the more it will be viewed and shared, which also increases your visibility. Also you need to do SEO for your content and include long tail keywords to take advantage of these niche keywords.

Studies show that companies who blog and publish their content through social media, get up to 55% more website traffic.

There is a strict correlation between published blog articles, Backlinks and traffic. Businesses which have 500+ blog articles published have a massive increase in traffic and Backlinks.

Also the published content can be reworked and re-published in document sharing sites like slideshare.net. Here you can reach additional audience and attract them to your website or blog.

The more you publish the more people you will reach. Be creative by finding new ways to publish your content. Build as many outposts online as you can. Each article, blog comment and guest post is an additional chance to get found and to get leads!

Here are some potential outposts for you:

To get further creative ways to publish content online, just look what and how other industries do content publishing.

Your content is a trust builder and shows your competencies and build credibility with your audience. So your web content becomes your most valuable asset to triple leads and double conversions.

How do you pln to revamp your web content to increase your lead rate? I am looking forward to your comments below!

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April 8, 2011October 8, 2011

Increase revenue with a smart marketing and sales process

How long does it take until your business responds to a customer requests? Do you need one hour, three hours or do you need more time to respond to a customer requests?

A MIT study shows that companies who respond first to a customer requests have a 78% higher chance to win the deal!

Now you should check your response request process and improve it to respond immediately.

When do your sales reps contact the lead? In the beginning, when the leads signs up for more info? Or do you wait for three days until your lead has studied the info he has got from you, or do you wait until your leads calls you?

A FOCUS study shows that the most customers prefer to engage with a sales rep in the last third of the buying process.

Now you should check in which stage of the buying process your sales reps do contact the leads and change this to the last third of the buying process.

How long does it take until your leads become paying customers? One month, three months or six months or longer? How is the percentage rate of leads to customers for your business?

A Mac Macintosh survey shows that leads buy a product or service they have inquired about six months ago! The other 67% still intend to purchase but where still not ready.

Be patient with your leads and bring them into an effective lead nurturing process by providing valuable information and call to action, but no sales pitches!

How do you manage your incoming leads? Do lead them to an effective lead nurturing process to gain the most out of them by them time? What kind of information do you provide to your leads? Do communicate with your leads during the lead nurturing process or do you pitch them?

A Demand GenReport study shows that lead nurturing is producing a 20% increase of sales opportunities versus not-nurtured leads.

Setup an effective lead nurturing process to get the most results out of your inbound marketing efforts. Deliver remarkable and helpful content. Include call to action but avoid sales pitches or direct product offer. Do you lead nurturing emails more like a publication than like a sales letter?

How do you mange your marketing and sales process to increase lead to customer rate? I am looking forward to your comments below!

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