small business ideas | inBlurbs Inbound Marketing Agency

May 11, 2011October 8, 2011

How to find ideas for creative inbound marketing?

When the discussion comes to create remarkable content to attract the target audience to the products of services of a business, than mostly the questions comes up:

How can we be creative and find ideas to produce remarkable, helpful, informative, and share worthy content?

In this article I will show you some great ways to take advantage of your actually existing material.

But first, do not try to copy or to imitate your competition! What you should do is to keep an eye on them to stay up to date what they are doing.

To get great content ieas to produce remarkable, helpful, informative, and share worthy content, simply look into your actually existing material.

Great sources of content ideas are:

• EMails send / received

• Forum Messages

• Videos of Events, Products and HowTos

• Interviews mit Customers and Employees

• Company data

• Cases and experiences

Another great way to find content ideas to spread your creativity are marketing ideas from other industries. These ideas you can adapt to fit into your business.

Allways look what your customers are interested in most. Information which help them make their life easier and solve their problems.

The more remarkable, helpful, informative, and share worthy content you publish online in your blog and as eBooks, whitepapers, reports, presentations, videos, photos, press releases, podcasts and on social media, the more target traffic you will attract to your products and services.

Studies show that companies who blog receives up to 55% more traffic than companies who do not blog. Studies also show, the higher the volume of published blog posts the more the traffic increases.

To reach a usable and steadily increasing amount of traffic through blogging it is necessary to publish 300+ blog posts.

The more creative you are, the better your inbound marketing will work. The more you use your brain the more leads you will generate through the inbound marketing strategy!

It’s simple: Brain vs. Budget. And brain always wins on the long term!

How do you find content ideas to attract your target audience to your products and serivces? Please leave your comments, ideas and suggestions below in the comment field.

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April 26, 2011October 8, 2011

Why not use inbound marketing to increase revenue?

Inbound marketing is the marketing strategy that focuses on getting found by customers when they research online for products and services your business also has to offer.

With inbound marketing businesses earn their way to the customer, by publishing helpful information on a blog, in social media and forums.

Inbound marketing includes Blogging, Social Media, Lead Conversion, Lead Nurturing and Closed-Loop Analysis.

Inbound marketing helps businesses to:

A. Save up to 60% of their marketing budget.
B. Stand out of their competition.
C. Generate a massive amount of leads.
D. Get up to 55% higher lead conversion rates.
E. Increase your customers and sales.

A MIT study shows inbound marketing simply helps businesses to increase their revenue up to 13%.

So why some companies do not use inbound marketing to get more exposure, get found on Google an increase their revenue and sales revenue up to 13%?

One main reason is to not to be visible too much…

You maybe ask yourself: Why does a company avoid be more visible?

That’s the exact same question I ask myself.

I have one theory about this: Only somebody who has to hide anything doesn’t want to be much in the spotlight.

Have you been contacted by companies the old fashioned way, through cold calling, mass (SPAM) email, snail mail or mass fax broadcast?

Did you check them through Google and found nothing more worst some complaints?

Did you respond to their offer?

Ask yourself, why did you do not respond to their offer. Was it because of lack of trust?

Did they had an offer which simply sound too good to be true? Than it probably was!

And this is their reason why they not do inbound marketing which is some kind of “trust management business”!

They only want to make the fast dollar without care about their customers, and if they would do inbound marketing they would not attract anybody because they are not trustworthy!

Social media would reveal that and there for they keep away from it.

10 business tools for small business

So the next time when you get a sales pitch the old fashioned way, through cold calling, mass (SPAM) email, snail mail or mass fax broadcast you can add a further company to your blacklist to not do business with them.

How are your experiences which such “phantom companies” and how do you handle their old fashioned way, through cold calling, mass (SPAM) email, snail mail or mass fax broadcast? I am looking forward to your comments below.

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January 26, 2011October 8, 2011

5 ways to include your social media to offline marketing

Offline marketing is the one of toughest jobs in these days because nobody has time to listen to the direct marketing executives and to read advertisements in the newspaper, but everybody spends around 4-5 hours on the social networking websites.

So, social media is one of the cheapest ways by which company can advertise its products.

Social media websites like twitter, facebook and blogs have become a platform that is easily accessible to anyone with internet access.

Offline marketing and social media cannot exist without each other!

#1 Send a survey to your customers: This is the first way to include internet advertising to offline marketing as it is very easy to send a survey to your customers; the reason is you have already an email list of your offline customers. In return, you can offer them to win a contest that may be of any useful product that they are searching for.

Besides from it, you can ask your customers for comments or feedback and it will make an impact on them.

#2 Customer’s desires: After recognizing your customer in your audience, you need to start conversation with customers about your new products. Before that conversation, you must know what your audience wants and wants must be more valuable than needs. There is a google keyword tool that is free and available to all users. It helps you a lot in making a connection with your customers.

#3 Attractive profile: Try to make that kind of social profile which attracts your customers. Consider your customer as a king and let them feel like a king. Moreover, your marketing messages must be connected with your customers.

#4 Advertising consultants and marketing websites: Advertising consultants and inbound marketing agency like marketing websites can help you to find the inbound research of your products. They can give you the data of customers who are interested in your product and who have searched for your products on their sites.

#5 Social network sites: After knowing your interested customers, you can go through their social networking accounts and find their liking and disliking lists. This information will help you to start communicating with messages to customers. Moreover, these sites increase web traffic to your company’s site.

Marketing takaway Tip: Social Media marketing is one of the powerful sources for your offline business marketing. Get your information in social media sites like the contact and lead generation pages and get significant leads for your business online.

Some resources to help you to become succesful in social media marketing:

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January 13, 2011October 8, 2011

Easy Inbound Marketing Leads through LinkedIn

Amtower predicts that LinkedIn will increase their user base to more than 120 million in 2011.

LinkedIn is a business-oriented social networking site.

Founded in December 2002 and launched in May 2003, it is mainly used for professional networking.

As of 1 January 2011 LinkedIn had more than 90 million registered users, spanning more than 200 countries and territories worldwide.LinkedIn is available in English, French, German, Italian, Portuguese and Spanish.

Quantcast reports Linkedin has 21.4 million monthly unique U.S. visitors and 47.6 million globally.

Watch this video: 5 Important tips to get business from LinkedIn

This offers a great opportunity for businesses to attract leads and customers the inbound marketing way to their offer.

LinkedIn is adding new features constantly, which make it more and more useful and interesting for users. LinkedIn’s Group feature, which supports the growing trend of geographic-based groups, has evolved to a tool which targets geographic and functional niches.

Further new features like company pages, paid search advertising and apps which are benficial to B2B, will attract more B2B users.

Some resource to shorten your learning curve:

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January 12, 2011October 8, 2011

An easy way to choose a profitable domain name

Today it was announced that Facebook has aquired the domain name FB.com from Facebook the American Farm Bureau Federation for $8.5 million!

A domain name is an identification label that defines a realm of administrative autonomy, authority, or control in the Internet.

I am sure you can remember the beginning of Facebook. At the the time of the beginning they had the domain name TheFacebook.com. Later it transformed to Facebook.com. They paid $200,000 in August 2005 for this one.

Most people who communicate online use for Facebook only the two charcaters FB. Facebook has make use of this trend and aquired the FB.com domain name.

Facebook is a great example how the right domain name can make a business.

For you as an entrepreneur this is a great example on how and why to choose the right domain name.

Here are some easy steps how you can choose the right domain name for your business:

Put together a list of up to 25 possible one Key-word names.
Brainstorm as many new short words out of these names. Be creative! It’s a little bit like scabble.
Check these new potential domain names if they are available as TOP level domain (.com).
Now when some of them are available, check if these names are availbel in social media like Facebook, Twitter, etc…..
Choose the shortest one which sounds great.
When you have found one register it and signup to the social media services with your new domain name to secure them.

For example inBlurbs consists of two words!

Inbound-Marketing
Inbound marketing is a marketing strategy that focuses on getting found by customers. David Meerman Scott recommends that marketers “earn their way in” (via publishing helpful information on a blog etc.) in contrast to outbound marketing where they used to have to “buy, beg, or bug their way in” (via paid advertisements, issuing press releases in the hope they get picked up by the trade press, or paying commissioned sales people, respectively).

Blurbs
A blurb is a short summary or some words of praise accompanying a creative work.

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January 11, 2011October 8, 2011

3 Free Tools to produce your Inbound Marketing Videos

Video is a great way to attract your target audience – buyer persona to your products and services.

You can use video to showcase your products and their features and visualize their advantages.

You can showcase your expertise when you show solutions to your target audience problems as instruction and help videos.

You can make short promotion video for new products and also encourage your satisfied customers to give you a video testimonial, which is more powerful than a written on your website or blog.

Instead to write your blog you can do it as a video and offer a daily updated video blog with your ideas, information and your thoughts.

The opportunities to use video are endless.

The only thing you need to profit greatly of online video, is imagination and creativity.

Your video does not need to be perfect.

There is no perfect video online!

When you produce video on a regular basis than you increase your chances that one goes viral and brings you a massive amount of traffic and new business.

The more videos you produce the higher the chances are that your potential buyer finds you online.

Here are some free video recording and editing tools you can use right now to shoot your first video.

When you have done your video you should widely distribute it to get the most out of your work.

Register with those video sites and take car to have the same username everywhere. So you build a brand the easy way. And visitors will recognize you better.

Use a keyword rich description and ad long tail keywords to your description and you tags.

There are several opportunities for free where you can upload your videos.

Here the best 26 with high PR where to distribute your videos:

Facebook – PR10
www.youtube.com – PR9
http://vimeo.com – PR9
www.flickr.com – PR9
www.video.yahoo.com – PR9
MySpace – PR9
www.photobucket.com – PR8
www.dailymotion.com – PR8
www.scribd.com – PR8
photobucket.com – PR7
www.blip.tv – PR7
www.metacafe.com – PR7
qik.com – PR7
www.viddler.com – PR7
www.stupidvideos.com – PR6
www.buzznet.com – PR6
www.stickam.com – PR6
www.gofish.com – PR6
www.revver.com – PR6
www.livevideo.com – PR6
www.flixya.com – PR5
castpost.com – PR5
www.videowebtown.com/community/index.php – PR5
vidmax.com – PR5
www.thatshow.com – PR4
www.clipchef.com – PR4

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January 10, 2011October 8, 2011

Effective time frame for successful Inbound Marketing

Inbound marketing is an very effective way to lower cost per lead and to attract new customers.

How every marketing strategy it is not done by themself. You need to do it effectively every day to gain results.

At first you need to know what to do. For this you have to have an inbound marketing plan which includes, social media marketing, lead generation, lead nurtuting and closed loop analysis.

An inbound marketing action plan is the first thing you have to do.

When you have your plan – your roadmap than you can do your tasks more efficient.

The important keypoints for your inbound marketing are:

Listen
Listen to the conversation in your business realted channels.

Channels which could be important for you are: LinkedIn, Facebook, Twitter, industry related forums, video sites, industry related blogs, industry related press releases and industry related magazines.

Daily time investment: 15+ minutes

Monitor
Set alerts in Google Alerts and SocialMention with your keywords.

Keywords to use could be your company name, your name, your products nam, your competitors names and products and your clients names if you are in B2B.

Daily time investment: 15+ minutes

Participate
Participate in social media conversation. Show your expertise and build trust.

Answer questions and ask questions about possible product improvement and satisfaction.

Daily time investment: 30+ minutes

Capture Leads
Build landing pages for your promotions. This gives you the opportunity to capture interested leads.

You can also capture leads online which come from offline promotion.

To capture leads, offer something of value to your prospect in exchange for their name, email address and phone number.

Produce valuable reports and whitepapers with information which solve problems of your target audience. This will encourage them to give their information to you.

Daily time investment: 20+ minutes

Promote
Start to promote your business in LinkedIn, Facebook, Twitter, industry related forums, video sites, industry related blogs, industry related press releases and industry related magazines.

Daily time investment: 20+ minutes

Publish
Publish as many valuable content as you are able to. Build a corporate blog and write about topics in which you target audience is interested in.

Offer further information which leads them to your landing pages to capture tham as a lead.

Daily time investment: 1+ hour

Lead Nurturing
Nurture your leads, stay in touch with them. Offer persoanl consultation, exclusive webinars and further whitepapers or special promo discounts for your leads to stay in touch with them, build trust and get them as paying customers.

Daily time investment: 2+ hours

Build Community
Build your community. The more people you have in your community the better.

This can spread your messsage very far worldwide within seconds.

Daily time investment: 1+ hour

Measure
Measure your activities. See what is working and what is not.

Improve and repeat all of the above steps.

Daily time investment: 15+ minutes

In total you need to invest about 5 hours and 55 minutes daily for the beginning to gain substantial results from your inbound marketing.

I return your inbound marketing will reward you with this:

A. Saves you up to 60% of your marketing budgets.
B. Makes you stand out of your competition.
C. Generates you a massive amount of leads.
D. You get up to 55% higher lead conversion rates.

Some resource to shorten your learning curve:

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January 7, 2011October 8, 2011

Your Reputation is on risk online and how to profit from it

Online there are a lot of opportunities to showcase your company.

Also you get seen online every where if you want and if you do effective inbound marketing with blogging and social media marketing.

This kind of visibility brings you into the focus of your satisfied customers, your future customers, your unsatisfied customers and your competition. All of them communicate online.

They communicate about each other, their experiences with each other and for sure they communicate about you too.

They are able to attack you and your company. To tell untrue stories and to affect your business and revenue! Thy all have an audience.

Facebook, Twitter, industry related blogs and forums are places where conversations about can happen daily.

The average Facebook users have about 150 friends in their network. And their 150 friends have also an average of 150 friends. A message can spread very far this way.

How do you know if and what they are talking about you? You should start to monitor and to influence your reputation online.

Here are some easy steps to monitor what’s said about you online:

Do a Google search for your name, of your co workers, your business name and your products names.
Configure Google Alerts with your name, of your co workers, your business name and your products names.
Do the same with Socialmention too.
Search on Twitter, Facebook, YouTube and MySpace for the name, of your co workers, your business name and your products names.

If you get alerts and there is a conversation about you, respond in a professional manor the same way the conversation has started.

For example a Twitter conversation, respond on Twitter. A YouTube video about you, respond with a video, and so on.

Keep in mind, conversation happens and when you are aware of it you can use it as a great opportunity to show your position and to attract further clients.

There is no bad conversation. It always depends what you make out of it.

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January 6, 2011October 8, 2011

Social Media Marketing: Hurry, your competitor is one step ahead

More and more businesses use social media to attract new clients. Companies shift their marketing dollars into social media.

Mobile technology is evolving and the prices drop.

People are active in social media with mobile devices about three hours daily compared with one hour on their pc.

This turbo charges the social media use.

More and more companies who have blocked social media use, allow it and encourage their employees to participate.

If you are not in you are out!

What’s your social media marketing plan for this year?

Some suggestions:

A. Setup a corporate blog and start publish remarkable articles about your industry.
B. Start using video to showcase and to explain your products and services.
C. Setup a facebook fan page and a Twitter account and start social media conversation.
D. Improve your lead generation and lead nurturing process, or if you don’t have one than you should hurry.

Some resource:

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FREE Report: 12 Powerful Ways How to Get Massive Traffic to Your Web Presence
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FREE Report: Learn How to Add a Facebook Fan Page less than ten minutes!

Free help:

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If you need help to setup an effective Inbound Marketing for your business, just request a free quote here, we’ve love to hear from you.

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January 5, 2011October 8, 2011

Steak holder value and Inbound Marketing a huge revenue potential

If you are a company who is thinking about to do Inbound Marketing than you can become outstanding attractive with the effective use of social media, blogging, publishing and lead generation.

But wait! How about your steak holder value?

If you do not take care about your steak holders, your employees than your success is in danger!

To have satisfied customer’s satisfied employees is a must.

Hire and fire companies do not have satisfied employees, moreover they have scared employees and as a result the customer satisfaction declines.

Declining customer satisfaction results in decreasing revenue and profits. And also results in more pressure on the employees to squeeze out more revenue of the existing customer base, which also results in decreasing customer satisfaction, and so on!

Also some results can be a negative image transfer. Employees could discuss negative corporate behaviour in social media. This could impact human resources and recruiting. Means high potentials will stay far away from this kind of company.

People are connected with each other worldwide and they talk! Companies which have a negative corporate behaviour “Hire and fire guys” could face lost revenue when other businesses learn about their attitude and simply avoid them as business partners.

Think about it, inbound marketing makes you outstanding, in which direction that’s your choice!

Some facts for your business:

Nothing can be hidden today anymore.
If you want to get seen in social media and recognized as a trusted source, than be responsible.
Negative behaviour will come back to you like a boomerang and hit you straight in your face.
Show responsible behaviour like your mother is watching you, probably she is…
Be helpful.
Be human an authentic.
…and some more…

Don’t do inbound marketing if you can’t agree with the above points. Other wise the above mentioned boomerang will find you.

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January 3, 2011October 11, 2011

GROUPON your Revenue

GROUPON is a deal of the day website that is localized to major markets worldwide.

GROUPON negotiates huge discounts up to 90% off with popular, large and small businesses worldwide. They send the deals to thousands of subscribers in their daily email, and send the businesses a lot of new customers.

business leads,how to get traffic,small business help, small business ideas, small business marketing, small business owners, small business resources, social media, social media marketing agency

Unlike other advertising models like classified, it doesn’t cost the merchant anything to participate.

GROUPON uses social marketing sites like Twitter and Facebook to further promote the offer.

First advantage for you as a merchant: A sucessfull deal on GROUPON for your business could temporarily end with a ton of customers. One coffee shop in Portland was swamped with a stampede of over 1000 customers on the first day.

Second advantage for you as a merchant: On GROUPON you will only find high quality deals therefore not every deal is accepted. You need to be very creative to get GROUPON interested.

Third advantage for you as a merchant: Consumers buy more when they have coupons to use, means more business for you.

Fourth advantage for you as a merchant: You can generate a ton of leads and nurture them for up selling and cross selling deals. So you can leverage your GROUPON marketing campaign to the next level.

In Inbound Marketing the highest goal is to get found only by your buyer persona, subscribe them as leads and convert them in to revenue!

GROUPON offers any business the right and laser targeted platform to reach the right buyer persona. They distribute your coupon also to Twitter and Facebook, more than 750 million potential buyers worldwide.

The only thing you need is creativity to make GROUPON accepting your offer.

Marketing takeaway: Register with GROUPON to learn how it works. Study the deals you get, learn what makes a deal outstanding, study the deal criteria and create your own outstanding deal, include lead capture and lead nurturing process within your campaign. Register as a merchant with GROUPON and submit your deal. Be prepared for a ton of new customers!

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December 28, 2010October 11, 2011

10 Business tools for Small Business

If you are looking for a small business and then you need to grow you business very well.

You need to know how to expand a small business as you should know about business tools that are very important in making your small business successful.

There are a plethora of business tools to grow our small business, but here are 10 important business tools that we are going to describe and these followings tools are worth a closer look.

Notixtech : Nowadays, everyone is on mobile and they do mobile texting, checking mail, and checking other things like score of the game.

Now, they are also looking for business online to get information. So, with the help of this tool, they can easily get more information about our business.

Idesignyourlogo : The thing that makes an impression immediately on people that is logo and for this purpose, this is the best tool to create a logo for our business as it charge less as compared to others.

And it put the creative and innovative ideas in creating logo for a small company.

EmailMeForm : It is such a great tool for growing our small business as it helps us in creating forms in html and php on our business website, which is very easy with the help of it because of its user friendly nature.

Moo : For a small business, there is essential way to promote our business through making our business cards, and it is the tool that makes tiny business cards in a best way that getting these cards, everyone feels like important people.

Wazala : If you seek to start selling out your physical or digital products through your website and blog, it is the best tools that makes doing things easy and fast for your business. In other words, you can create online store by using this tool.

Flowtown : For growing our small business, there must be a place where our customer can interact with us, and this is the best tool where we can get to know who is using our brand and service.

By using this tool, we can really interact with our customers and get their feedback

Zferral : It easily helps in setting up our affiliate marketing campaigns on our website, and apart from it, it also manages our affiliates , track conversations and view our statistics.

Websticker : This is one of the best tool as it helps in creating sticker of brands of our small business, and this is the best way to grow our business because it is the effective way to promote our company’ brands

Shipwire : It is another best tool for a small business as it is easier to have an e-commerce site where we can store products and on purchasing brands, it helps in pack up that brand.

In other words, we don’t need to get big office for our small business as it is very helpful tool.

Squadhelp : It is a tool that lets you pull the crowd by running viral video creation and viral marketing contests that help in generating traffic to your business website.

Marketing takeaway Tip: Business online is full of competition. Using the latest business tools and marketing strategies helps businesses to increase profits and stay ahead of their competitors.

Start NOW and get Your FREE Website Analysis Today!

Let me know what you think and comment below. I’d love to hear from you.

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November 23, 2010October 11, 2011

How effective are twitter and facebook

Social media sites like twitter and facebook are doing wonders on businesses online.

These social media sites are one of the perfect and most effective sources of marketing these days.

These are easy and most reliable and effectively help in providing great business leads.

Moreover these social networking sites are very cost effective for small business marketing and give you better ROI.

With the help of these sites you can start with your small business and can convert them into some big and profitable business that you are aiming at.

Here are some effective ways by which these social sites are helping the businesses online.

Cost effective way of marketing
Social media like twitter and facebook are very cost effective and are much essential for all the business online. If you are targeting to get some small business marketing options that are easy, effective and low costing these can be the solutions for you.

Builds up the credibility and brand
Social networking sites like these are also helpful in building up your brand. This efficiently helps you to get known and people identify you with your brand and services. You get better opportunities and better client age to work with. Over all this all provides you better business and more profits.

Helps in getting fast business leads
Getting some fast business leads are essential to grow your business on internet. You can effectively start with these fantastic social networking sites and go for small business marketing that helps you in generating your very first business leads that you are looking for.

Converts small businesses into bigger
Social networking sites like twitter and facebook has effectively helped millions of business. Starting with their small scale business they have converted it into the large scale business with loads of profits and business leads in no time.

Takeaway tip: All major business are using social media marketing for their business. Join various social networking sites like facebook, twitter, MySpace, LinkedIn, etc. and grow your business fast and easily.

Further important resources:

Content Creation Strategy (65)

Get Found Online (199)

Lead Generation (105)

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November 8, 2010

5x Small Business advice in Finding New Customers

Business scenario is quite different from the normal flow of life.

It moves through several ups and downs and a successful business enterprise requires the liaison of both a keen entrepreneur as well as good clienteles.

Customers are the most important part of business marketing and to get found by customers, there are certain techniques and business emulations to be followed.

Here are some aspirations that will help you to find new customer interactions.

1. Direct encounter with clients

Human beings are very sensitive in matters concerning their life and their businesses. All of us are self important in any stage of our life.

Once a person feels that his is considered important to a group or individual, then definitely he may show some kind of adherence to the same, never mind to whatever subject that group refers to.

Thus, direct customer interaction through mails and emails should be promoted and this will give you a response much better than what you expect from a public advertisement.

2. Accentuate on benefits

Whatever things you are marketing, focus on the use of products rather merely describing about its features. It’s the usance that counts than its character. Clients are always interested in determining how far these things are convenient and useful to them.

There may be several products with almost similar structure and use and here is where your product should be more beneficial to the client when compared to other business outputs in the same plethora.

3. Keep a time line

Once you keep a deadline, your client may be forced to respond immediately to your inputs. For example, if you say that ‘ you are the one among 50 customers that we have selected for this discount and you must contact us within 10 days’, it is of sure that more than 5 among 10 clients which you targets will be inside your marketing scooper.

4. Trump out the competition

Always try to out do something on your provisions. If you are selling a product, and a different company is supplying the same product with a discount of 5%, then compete with a 7 % deduction, no matter a 2% discount bring a loss since this can add you more clients with a better purchase and thus aid in inbound marketing which again add on to your profits.

5. Go for real testimonials

Always try for actual testimonials and outputs for your products than advertising with models and others marketing agencies. This will increase your credibility and will definitely enhance response to your mails either business online or offline.

Marketing Takeaway: You may always aim at direct interaction with clients and should be credible at your dealings with them.

For further details, these links may be helpful to you

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