How B2B Marketers can Embrace Social Media
An increasing number of companies like Intuit, Sysco, Cisco, GE Healthcare and AT&T are using social media for effective business lead generation.
A recent study from Sagefrog Marketing Group shows how companies have learned to leverage social media. Leveraging social media for branding and building awareness helps B2B companies.
4 Ways how companies can leverage social media:
- • Increase brand awareness
- • Humanize B2B companies
- • Establish as thought leader
- • Connecting with customers and prospects
What sites, tactics and strategies are B2B marketers including in their social media outreach?
To do their social media outreach B2B marketers include professional networking sites like LinkedIn which have proven to be an effective way to generate business leads. Furthermore they utilize social networks like Facebook, Twitter and YouTube also which are helping them to reach customers in new ways.
“67% of B2C and 47% of B2B companies report to have acquired new customers through Facebook.” “47% of companies who use Twitter report to have acquired new customer through it.”
Online Marketing strategies like banner ads have been replaced through proven buyer persona oriented content creation which also brings better ROI than pay per click marketing (PPC).
A corporate blog has become the number one content marketing tool for companies. The importance of blogging is growing and people are adding nearly 3 million blogs per month. [Technorati 2011 State of the Blogosphere Report]
In this report, Technorati shows that 8% of the corporate bloggers which responded to blog full-time as part of their job or are contracted to blog full-time for a company and that 13% of entrepreneurs responded to blog for a company or organization they own.
Studies show that companies who operate and update a corporate blog frequently have 55% more website visitors. From those companies 57% which operate a corporate blog report to have acquired new customers through their blog.
There is no question content marketing, corporate blogging, is definitely a revenue driver for B2B companies.
To learn how to jumpstart your content marketing read this article: Get up to 25 times more business leads with Content Marketing
Infographic: Business To Business – Social Media
—How do you use Social Media for your B2B?
Further important resources:
- More B2B Marketers Embrace Social Media Efforts
- 7 Reasons to Rethink Your Blogging Strategy: New Research
- 9 Reasons Your Company Should Use Brand Advocates: New Research
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How to save 62 percent of your budget with inbound marketing
Every business wants to succeed. But not every business is doing what it needs to succeed. As for the past years corporate blogging and social media has increasingly earned popularity because auf its successful use, there are still a majority of businesses which still do not engage in these said marketing opportunities.
During the past years inbound marketing, which consists of strategic and buyer persona oriented content creation and content distribution like corporate blogging, engagement in social media, lead generation and lead conversion through lead nurturing and measurement through closed-loop analysis has grown in popularity.
The increase of inbound marketing popularity is no fad but the outcome of measurable and proven results which studies like the MIT study certifies.
Some examples why inbound marketing is so successful:
Content creation
Companies who operate a corporate blog and update it frequently have 55% more website visitors. 57% of companies which operate a corporate blog report to have acquired new customers through their blog.
Social media
67% of B2C and 47% of B2B companies report to have acquired new customers through Facebook. 47% of companies who use Twitter report to have acquired new customer through it.
Lead generation
Inbound marketing has a 62% lower cost per lead than traditional marketing strategies. Inbound marketing way generated leads have an 55% higher lead conversion rate than lead generated through traditional marketing strategies.
As inbound marketing strategy consists of buyer persona oriented content creation, social media engagement, lead generation, lead nurturing and closed-loop analysis; it covers the necessary areas for a successfully operable strategy.
Some suggestions to jumpstart your inbound marketing:
- 1. Identify your buyer personas. (Download this free buyer persona sheet)
- 2. Produce remarkable content (blog articles, whitepapers, eBooks, photos, video, press releases and FAQs) for your buyer personas.
- 3. Distribute your content online through your corporate blog and in social media.
- 4. The more you publish and share the better. As you increase the amount of pages of your website and blog articles you get increasingly more digital outpost to get found better online.
- 5. The more articles you publish the more opportunities appear to get Backlinks from other websites and blog who also like your publications and you will be recognizes as a trusted source.
- 6. Build relevant landing pages and clear call to action to generate leads.
- 7. Nurture those leads with important information and not with sales pitches.
- 8. Measure what you do, optimize and repeat.
Infographic: Inbound Marketing vs. Outbound Marketing
—What do you think about inbound marketing?
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Get up to 25 times more business leads with Content Marketing
Content Marketing has become a significant part of online marketing strategy. Content Marketing has proven to be the best and most cost effective way to drive traffic to a company website and convert this traffic to leads and customers.
The most popular ways of Content Marketing are blogging, social media and video. Studies show that 57% of companies which operate a corporate blog get customers through their blogging effort!
4 Reasons to start a corporate blog:
- 1. Blogging companies get up to 55% more Traffic
- 2. Blogging companies get up to 97% more Inbound Links
- 3. Blogging companies get up to 434% more indexed pages in search engines
- 4. Blogging companies get up to 25x times more business leads
Social Media Marketing has become a powerful tool to spread remarkable content to reach a wide audience.
For companies who engage in social media and show presence in these channels can open wide opportunities to get in touch with their audience. This leads to an increase of credibility and unfiltered feedback of the target audience and can lead to an improvement of products and services.
New studies show that up to 65 percent of today’s consumers expect a brand to listen and to respond on questions, comments and complaints in social media. Studies also show that companies which use social media actively to communicate with their audience are more successful than companies who do not.
7 Reasons to start your social media marketing:
- 1. Increase customer perception in the marketplace
- 2. Build long term relationship with customers and partners
- 3. Can respond to customers in real-time
- 4. Taylor products and marketing campaigns based on customer preferences
- 5. React and resolve on negative buzz in real-time
- 6. Decrease costs of marketing
- 7. Improved time to market for products and services
Most people think they need to be Steven Spielberg to make a video to put it online to get a positive impact for their business. But this is not true.
You do not need fancy equipment. The only thing you need is a video camera and for the beginning it can be the one from your smart phone.
The most successful video examples come from ordinary people who could not even be considered amateurs. To become successful with your video marketing, with video content, there is only one secret: Just go and do it, do as many video as you can. Publish it and let your audience judge.
6 Reasons to start your video marketing:
- 1. 200% to 300% more monthly unique visitors
- 2. 100% longer average time-on-site per visitor
- 3. 3-minute average time spent on pages with videos
- 4. 157% increase in search engine traffic
- 5. 100% increase in unique visitors
- 6. 63% increase in page views
Infographic: Content Marketing
—What do you think about content marketing? Are you doing one or all three or other content marketing strategies?
Further important resources
- Content Marketing: Videos attract 300% more traffic and nurture leads
- Social Media can be thread to your reputation
- Studies: 65 percent of customers expect companies to be active on social media
- 3 Ways how to use Online Video for Business Lead Generation
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5 Ways to get Customers Inbound in 2012 through Mobile Marketing
Mobile is on the rise. The evolution of technology which companies like Apple and Google have powered has produced new experiences how people find products and services.
People surf from their mobile devices like smart phones and tablets about three hours a day compared with one hour from their desktop PC.
People are connected on social networks like Twitter and Facebook, Yelp, Foursquare and other location based services that show them best locations in their area. They rate, check in and check out of their popular locations. There are apps available who show you how to mix a cool cocktail and which houses are for sale in a street.
The things have developed to a new level of communication. This leads to the question when people have their apps activated and are on them, will they additionally take the effort to open a web browser to research? More likely they will not.
The trend shows that search engine search traffic will decrease and companies who are active on location based services will get an increase of traffic as people use them preferable.
Infographic: Local Mobile Search
For a business this means to get engaged on those social networks and services which already are very popular and have mobile apps active. This is the way to get in front of the future customers.
Infographic: Mobile Marketing
Some tips how to profit from the increasing mobile trend:
- 1. Optimize your website to be accessible from mobile devices.
- 2. Also a business should start to collect mobile phone numbers to enable their mobile marketing.
- 3. Adjust the email marketing and the email messages to be easy readable from mobile devices is also a good strategy.
- 4. Build your digital outpost and get engaged in social media, in location based services and rating sites.
- 5. Develop your own mobile app to stay in touch with your audience directly.
Summary: With this above activities you can significantly improve your visibility in 2012 and attract more future customers to your business.
—What do you think about mobile marketing, did I miss anything?
Further resources:
- Mobile Marketing: A look ahead to 2012
- SEO goes mobile and you should embrace this trend of location based marketing
- 15 Ways to SMART Mobile Inbound Marketing for Restaurants
- 22 Percent of your future clients research through mobile devices
- How to gain a competitive position for B2B with Mobile accessibility
- How to Take Advantage from Mobile Marketing & Location Based Marketing
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Inbound Marketing for B2B to Replace Old School Marketing Methods
A new study the MarketingSherpa’s 2012 B2B Marketing Benchmark Report: Research and Insights on Attracting and Converting the Modern B2B Buyers shows that B2B firms still rely on tried-and-true tactics that have driven their lead generation programs in the past.
The study shows that businesses with up to 100 employees are more willing and more active in the use of the new technology opportunities. They actively embrace marketing ways like website optimization, email marketing, paid search – PPC marketing, social media, search engine optimization SEO, marketing automation and virtual events – webinars.
The study also shows that businesses with more than 1000 employees are relying more on trade shows and print advertising. But compared to businesses with up to 100 employees they use less website optimization, email marketing, paid search – PPC marketing, social media and search engine optimization SEO.
There is nothing wrong to use tactics that work. But it is a failure to not develop those tactics to improve them to be more productive in the today’s technology opportunities.
To reach the today’s B2B buyer you need to be there where they are. It is a proven fact that B2B business can be initiated through personal meetings on a trade shows. Also it is a proven fact that B2B business can be initiated through connections in social media. Now calculate which way is more cost effective!?
The graphic above shows a big difference between the up to hundred employees firms compared to the more than thousand employees firms. This could be that the smaller firms need to be more cost effective with their marketing than the larger ones. And therefore they use any creative way to get in touch with their target audience.
Here is the competitive advantage where small businesses can get market shares from the big ones but for the fraction of their costs.
Smaller businesses can increase their online activities through inbound marketing. An MIT Sloan Study found out that inbound marketing has a proven 62% less cost per lead and up to 55% higher lead conversion rates.
Download the study here: ROI of HubSpot: An MIT & Babson Joint Study
Inbound marketing is the marketing strategy that focuses on getting found by customers when they research online for products and services your business also has to offer.
With inbound marketing businesses earn their way to the customer, by publishing helpful information on a blog, in social media and forums.
Inbound marketing includes Blogging, Social Media, Lead Conversion, Lead Nurturing and Closed-Loop Analysis.
Inbound marketing increases brand reach and recognition, makes a business stand out of their competition and increase your customers and sales.
Marketing tip: Small businesses should focus on lead generation online. The best way to attract target buyer persona is to produce, publish, distribute and market content on the web. This can be done through a corporate blog, eBooks, whitepapers, pictures, video, social media conversations, blog commenting, press releases and by building further digital content epitomized outposts like Squidoo.
—What do you think about B2B online lead generation?
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3 Ways how to profit from your Daily Deal Sites marketing
BuySellAds reports that 82% of businesses are unsatisfied with Daily Deal Sites. They specially indicate that they are not stratified with the amount of repeat business they generate after running a daily deal.
For me this is no surprise. As the most businesses I have talked to have no idea how to do a daily deal marketing campaign the right way to get the most out of it in the long term. Yes right, to do a daily deal on sites like Groupon is a marketing move. And like all marketing activities your business is doing you need to do it the smart way to profit from it!
MISTAKE 1: The most common mistakes made from businesses when they running a daily deal campaign are to offer deals which their current customers and future prospects can compare with their current available offers.
SOLUTION 1: When you step into a daily deal campaign, than you should put together a package which is only valid and available for this special daily deal and when the deal is over the package also vanish.
Also you should reward your recent customers more than your new ones. You can do this by offer an additional discount for this special daily deal to all of your loyal customers.
MISTAKE 2: Another gladly made mistake when doing a daily deal campaign is to not collect the contact details of your new customers.
SOLUTION 2: You should prepare to collect information like mobile phone number, email address, Twitter ID, Facebook ID and LinkedIn ID of your new customers. This will help you to get and to stay in touch with them later and keep them updated about specials for loyal customers only.
By the end of the day your “daily deal campaign” is a “lead generation campaign” and you should make the most out of it. 😉
MISTAKE 3: Do you know bonus programs? Buy seven Coffee and get the eight one for free? Do you know such programs, yes? Do you use them for your business also when you do a daily deal campaign? The most do not!
SOLUTION 3: Prepare bonus cards with different IDs (can be a QR codes) for each of your daily deal campaigns. This will help you to measure how many of your “deal customers” are coming back to your business and how much they spend. When you add a QR code to every deal and associate it to each new customer whom you issue a bonus card, you will get an effective way to measure your daily deal campaign success and more important to motivate your “deal customers” to come back to your business and become loyal customers too.
Infographic: The Daily Deal Divide
—What do you think about Daily Deal Sites? Did I miss anything?
Further important resources:
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How to attract 55 percent more customers with proven inbound marketing system
Today customers no matter if the are B2C or B2B are overwhelmed with information and offers. This makes it very hard for a business to stand out and to get found online for their future customers.
The increasing competition and the decreasing marketing budget make the recent situation and the future outlook more difficult.
Businesses who want to be and to stay successful need to rethink and to reposition their strategies.
It is not enough anymore to be there. Moreover when you are there, but not where your target audience is around than you are nowhere!
What makes a business to stand out of the crowd and secure their share of the market in the long term?
Like anything humans do there are several ways to achieve goals. One thing is try and error. This takes time and can consume a lot of budget. The other thing is to do it like you have done in the past, because it worked “in the past”. But what worked in the past is not necessarily working in the future. Or you use a proven system which has demonstrated thousands of times that it works and is able to bring in positive ROI.
Such proven marketing system is inbound marketing.
What’s inbound marketing?
Inbound marketing is the marketing strategy that focuses on getting found by customers when they research online for products and services your business also has to offer.
What’s does inbound marketing help me to do?
With inbound marketing businesses earn their way to the customer, by publishing helpful information on a blog, in social media and forums.
What does inbound marketing consists of?
Inbound marketing includes Blogging, Social Media, Lead Conversion, Lead Nurturing and Closed-Loop Analysis.
The MIT Sloan Institute found out that businesses which use inbound marketing are more successful than businesses which do not.
Additional studies have proven that inbound marketing:
- A. Saves up to 62% of your marketing budget
- B. Makes a business stand out of their competition
- C. Helps to generate a massive amount of business leads
- D. Helps to get up to 55% higher lead conversion rates
- E. Helps to increase customers and sales
To jumpstart your own inbound marketing system just starts with a corporate blog and publish remarkable and share worthy content. Distribute this published content on the internet and in social media. Measure your results, improve your doings and you are on your track to success.
Infographic: Inbound Marketing
Just to do it smarter you can save a lot of time and money when you use HubSpot to make you an inbound marketing rock star. They helped over 4000 companies to improve their revenue through HubSpot inbound marketing software.
Video: HubSpot
Further important resources:
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SEO goes mobile and you should embrace this trend of location based marketing
The use of mobile devices is increasingly growing. Tablets and smart phones have become state of the art technology around the globe. People are consuming video, audio, social media, games, news, books and periodicals on the run.
By the growing use and demand of mobile apps people become more dependent of them. Popular services like Facebook, Yelp, Foursquare, Groupon and other are using apps to stay in touch with their audience.
As their audience is actively using their apps when they are on the road the chance decrease that they separately open their browser to research on Google for products or serivces. They will use their location based services and the recently activated apps to discover, products, services, locations, deals and things they are interested in.
People are about three hours online on their mobile devices compared with one hour from their pc.
The more people research this way, the more the search engine research will decrease.
This trend is creating a growing demand for businesses to be visible in these services and their apps as well. Also to think about to produce own mobile apps to be and to stay connected to their audience.
What can a business do to participate from I call it “Mobile SEO”?
1st Register with all important location based services like Yelp, Foursquare, Neer, Loopt and SCVNGR. Engage here with your audience, build and customize these digital outposts.
2nd Be active in social media sites like Facebook, Linked, Twitter and others important to your audience.
3rd Jump start your mobile marketing the smart way. Collect the mobile phone numbers from your customers. Establish a database where you store all important information about them to later have the ability to custom tailor personalized messages to reach them the right and human way. Look out for a two SMS marketing software which enables you to do and to control your messages.
4th Get even smarter and develop your own mobile app for your audience. To get ideas look through the industries and get inspired how others have done it.
Infographic: Mobile Marketing
—-Tell me, does this also work for you?
Further important resources:
- 2012 Trends: A Virtuous Circle of Technology and Content Adoption
- Top 10 Mobile App Trends in 2012
- 8 Key Mobile Marketing Trends
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How to get more traffic and business leads with Google +1
Today it is crucial to be active in social media to make your business more visible and this is no secret.
As major search engines like Google, Yahoo and Bing are indexing social media content the chances increase for businesses to get found online when they publish remarkable content and distribute this content to social media where it can be shared and commented.
With the last step to start +1 button and Google profiles and pages for companies Google has opened a other opportunity for businesses to get their content indexed and improve their SEO the social media way.
When visitors of your content click the +1 button than anybody in their network can see what they like including their profile picture next to the +1 vote. Also its the same way with published content on Google profile and business pages.
When you have already shared your published content like blog articles, pictures, video, etc. on social media sites like Facebook, LinkedIn, Twitter and others then you get a further powerful opportunity with the +1 button which you should use to become more visible.
How can you start to use Google + profile and page for your business?
A. If you have a Gmail account than go and register your Google+ profile and complete it. Insert all necessary information and customize your profile. Take care to use long tail keywords in your description.
B. When you are done with your personal Google plus profile than establish a Google business page. Insert all necessary information about your business. Take care to use long tail keywords in your description her as well.
C. Now let your friends know about your Google+ presence and invite them to your circles.
D. To step into conversation publish your content, information in your updates and ask for opinion. Comment on others updates and share them through the +1 button.
Your action and activities will drive awareness of you and your business and hopefully lead interested people to your blog, website and your offers.
Furthermore you got an additional chance to improve your visibility in the search engines through social SEO.
Infographic: Google+ VS. Facebook
—What do you think and how do you use Google + ?
Further important sources:
- Google News Now Spotlights Some +1′d Content
- +1 Content Now On Google News: Care To Read What Your Friends Liked?
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15 Ways to SMART Mobile Inbound Marketing for Restaurants
There are 6.8 billion people on the planet. 4.5 billion Own a mobile phone.
Gartner Group predicts, that by 2013 the number one way people will access the internet will be through their mobile devices.
70% of all mobile searches are acted upon within an hour vs. 30% of all traditional searches.
With mobile marketing you deliver your message directly to your customer. It’s like you spoken directly to him and he listen carefully what you say.
There is no question, if you are not active mobile than you miss large opportunities to make customers aware of your business. Take action before your competitor does.
Infographic: How Online Marketing Drives Offline Success
Domino’s iPad App: Makes & Delivers Custom Pizza
Starbucks Cup Magic
Custom iPhone Application for Restaurants
Presentation: Mobile Trends and Strategies
Infographic: Dining and Restaurant Reservation Trends
15 things you can do to empower mobile restaurant marketing:
- 1. First of all, claim your business in the appropriate social media platforms and location-based applications.
- 2. Mobilize your website and start using mobile media for your business.
- 3. Start collecting mobile phone numbers from your customers and organize them in a database so you later send personalized SMS to them, to inform them about specials and news.
- 4. Use QR Codes for promotions.
- 5. Reward your first-time visitors
- 6. Change deals often to stay attractive.
- 7. Promote group check-ins. The more in a group, the better the deal
- 8. Interact with customers. Make them accomplish a small task (Origami napkin) to redeem
- 9. Promote to those checking-in nearby
- 10. Encourage interactivity
- 11. Keep yourself updated about mobile media and trends.
- 12. Design a Smart Phone app for your business. (like the one from Starbucks or Domino’s)
- 13. Run a mobile ad campaign
- 14. Measure your results
- 15. Improve what you do and repeat.
—What do you think?
Further sources:
- Domino’s iPad App: Makes & Delivers Custom Pizza
- Hotel Industry increase revenue the smart way. Participate in Social Media!
- 6 Smart ways for local inbound marketing for restaurants
- Get mobile with your Inbound Marketing
- How to use Inbound Marketing for your Coffee Bar
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Tweet this on Twitter!
Free report: Get found and get leads the smart way.
Inbound Marketing the Easy Solution to get endless Business Leads
To be visible on Facebook and LinkedIn increases your chances massively to get a steady stream of high quality business leads and revenue.
As this information is a fact, still not the most companies do embrace social media and the wide opportunities it offers to step into real-time two way communication.
Still there are companies which do not act in this medium.
Research data below shows this:
- • On Facebook alone, 69% of small businesses reported receiving customer recommendations through the site (University of Maryland School of Business)
- • 41% of people using LinkedIn for marketing have generated business from it (Hubspot)
But
- • According to CreditDonkey, just 35% of small business owners have a Facebook page (CreditDonkey)
- • 18% of small businesses are using LinkedIn (Crowdspring)
What does it mean for your business?
When you are active now:
- — Increase your activity and do more. Optimize what you are doing right now and measure to learn more about the things who work and the one who does not.
When you are still not active:
- — When you start now you can position yourself the smart way and secure your share.
- — Come from the sideline and take action before you get left behind and have to start an expensive uphill battle.
Companies which engage in social media show presence and get tremendous opportunities to get in touch with their audience. This also leads to an increase of credibility and unfiltered feedback of the audience and this can lead to an improvement of products and services.
The value of effective social media engagement in a context of a well executes inbound marketing strategy can be measured and results in an increase of brand value and growing revenue.
There is a wide list of big and small companies which have increased their success by utilizing social media. Companies like IBM, Dell, Coca Cola, SteelMaster Buildings LLC, The Equine Practice, Inc, Idea Paint, Neenah Paper Inc. and Duncan Aviation Inc. only to name some of them. And you can become one of these success stories too.
Infographic: The Future of Marketing
—What do you think? Let me kow your thoughts and comment below.
Further sources:
- Why B2B should use Inbound Marketing to master Social
- A survey of surveys: small business social media stats
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Why B2B should use Inbound Marketing to master Social Media a measureable way
“According to research from global consulting firm Accenture, almost two-thirds of B2B marketing executives view social media as an extremely important or a very important channel to interact with customers, partners and stakeholders. However, only 7% of the survey group felt that their organization was leveraging social media very heavily.”
Due to lack of resources, skills and measurement B2B firms hesitate to step into the opportunity social media offers to their business.
An important evidence for the lack of skills in this area is the wrong thinking that more tools are needed to measure and improve B2B social media practices. Therefore only few B2B companies link social to overall strategy.
But most B2B marketers are very interested to use social media to improve their business.
“B2B marketers told Accenture that technology, tools, metrics and collaboration could be useful to strengthen their social media programs.”
As the biggest barriers for B2B companies is not to know where to start when they want to developed a social media strategy.
As thousands other B2C and B2B businesses globally, B2B companies should utilize “Inbound Marketing”.
Inbound marketing is the marketing strategy that focuses on getting found by customers (B2C / B2B) when they research online for products and services your company also has to offer.
With inbound marketing companies earn their way to the customer (B2C / B2B), by publishing helpful information on a blog, in social media and forums.
Inbound marketing includes Blogging, Social Media, Lead Conversion, Lead Nurturing and Closed-Loop Analysis.
Inbound marketing can help you to:
- A. Save up to 62% of your marketing budget.
- B. Stand out of your competition.
- C. Generate a massive amount of leads.
- D. Get up to 55% higher lead conversion rates.
- E. Increase your customers and sales.
- F. Increase your revenue by up to 13% (MIT Sloan Study)
Watch this Video: Marketing Automation the smart way.
Infographic: Inbound Marketing Rising
–Let me know what you think about this article and leave your comment below.
More important sources:
- B2B Marketers Still Unsure about Social Media Strategies
- Why not use inbound marketing to increase revenue?
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Free report: Get found and get leads the smart way.
22 Percent of your future clients research through mobile devices
With the growing mobile market more people research from their mobile devices to find products and services. Nearly 60% of the world has access to a mobile phone.
So you need to have a mobile strategy. Not only to be accessible mobile but to attract mobile users to your brand with an app for example. The mobile devices have become the most personal marketing platform today.
On a mobile device you can reach your customers anywhere.
ComScore reports (2010) that about 31, 4% of those users download applications for their mobile device and 21,8% access social media sites through their mobile devices.
AdMob reported (July 2010) that those mobile device users spend more than 30 minutes on apps daily. Those users engage two times more than web users (Facebook).
What can you do to make the mobile trend work for your business?
First off all, every action you take you should keep your target audience in mind and to benefit them with your doings.
For example if you are a retail store or a chain you could use an app to keep your audience updated about specials and offers. To get them engaged with you and downloading your app you could offer exclusive specials for your app users. This would ensure that your audience is regularly using the app because it offers them great advantages.
Watch this Video: Starbucks Holiday Cups Come to Life With Augmented Reality App
You should also consider do your website as a mobile version to make it easier for your audience to browse though to see what you have to offer.
The easier you design the access to your business the better for your revenue.
Mobile marketing will grow and the more companies discover this opportunity the harder it will become for businesses to get their app placed to their audience.
Mobile apps and a mobile optimized web presence are done today in a reasonable time and for reasonable budget. You do not need to give an arm and a leg to step into mobile marketing.
If you are not sure what kind of app you could offer to your audience than research what kind of problem you could solve to help your audience. As you identify a major problem which you could solve with an app than sit down and draw a blueprint on a paper, the old fashioned way.
As next step look out for qualified help for development and marketing to help you to make your now mobile strategy successful.
You should start today and use this growing trend to save your position before a competitor overtakes you.
Some tasks you can do to jumpstart your mobile marketing:
- A. Collect the mobile numbers of your customers.
- B. Build a mobile app.
- C. Lead them to your mobile site.
- D. Deliver RELEVANT offers.
Mobile Marketing Infographic
–How about you, do you have a mobile strategy in place already? I am looking forward to your comment.
Further important resource:
- How to run a mobile marketing competition
- GraphicMail Mobile Campaign Case Studies Prove Effectiveness of SMS Text Messages with Links to Mobile Sites
- Mobile Marketing Gets Personal
- Mobile Will Be 22 Percent Of Search Revs Next Year — Report
- Mobile Marketing Isn’t a QR Code
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How to use Inbound Marketing for your Coffee Bar
Coffee shops or coffee bars are not only places where you can buy a cup of fresh brew coffee but more some kind of social places to meet friends to sit together and chat.
More over coffee bars have become place where business people do meetings and also sit there with their notebook and do their work.
Coffee bars are also a great business and the only sector of gastronomy worldwide which is increasingly growing year over year.
Entrepreneurs can make good money when they operate a coffee shop or build a coffee chain like Starbucks and others worldwide have done. Here is a list of coffeehouse chains.
All successful businesses have one thing in common, they have great marketing and they care about their customers and coffee shops are no exemption.
As the coffee shop business offer great opportunities to make big money it also deserves special attention in different areas.
I do not now go to explain the different coffee beans now. I am talking about the opportunity which inbound marketing offer to a coffee shop.
Inbound marketing includes Blogging, Social Media, Lead Conversion, Lead Nurturing and Closed-Loop Analysis.
To get customers your audience need to know that you exist and what you have to offer. So you need to get found!
When you start a new coffee bar it can make sense to use Groupon for the first six months to helps boost your revenue. But when the first six month are over you need to have a creative mindset to attract new customers and keep the actual coming back to you.
You should make your coffee shop visible on Google Places so people can find you and the best thing is, they can rate you and leave a comment. You also can encourage them to do this by rewarding them for comments and ratings.
You should also register in your local web based yellow pages. As search engines index content of yellow pages your information gets indexed as well.
Foursquare, Yelp and other rating sites which also target your area could be a got bet also.
Start your own blog where you write about the things your audience is interested in, share these articles on the web and in social media and ask for comments and suggestions.
Build social media outposts in Facebook, Twitter, LinkedIn and related forums and participate in the discussions and groups there.
Look what big coffee shop chains do but do not try to copy them look through other industries how they do marketing to get inspired for yours and your customer loyalty program.
You need to build your own business DNA your unique brand and this goal you can only achieve when you do your thing.
-Let me know what you think. I am looking forward to your comment.
Further important sources:
- Starbucks Holiday Cups Come to Life With Augmented Reality App
- Coffee Shop Facebook Marketing: 4 “Hot” Examples
- Cherry Street Rocks Facebook
- Twitter To Go: One Houston Coffee Shop Makes its Mark
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Free report: Get found and get leads the smart way.