Why to connect your corporate blog with social media

Connecting your blogs with a platform where you could attain more exposure sounds extremely interesting for any type of business.

Building and maintaining online blog helps you in staying current with the social trends. Having business blog helps your business to be updated in social media to get seen from your audience and to generate business leads.

How to promote your brand in social media using a blog?

Getting a thirty-foot tall billboard to promote your brand is really very expensive for any business. Connecting your blog with social media helps you to get closer to your audience on the major social media sites such as twitter, facebook and LinkedIn.

Blogs helps in generating targeted web traffic for your business. Targeted web traffic is directing more interested prospect to your landing pages and your chances increase to convent those traffic to leads and customers.

Business leads generated through inbound marketing are 62% cheaper and have an up to 55% higher conversion rate!

Tools to connect a corporate blog with social media

Blog tools available on social media sites can increase the effectiveness of content marketing. Businesses have the opportunity to get their blog articles seen on the right place where their audience is located.

There are many tools such as ping.fm, dlvr.it, tumblr, posterous which automatically updates social media sites when you publish a blog post in these blogs. Getting your blog in synch with social media sites helps in generating more leads for your business.

Social networking sites have hundreds of millions subscribers connected to them all the time, thus using those sites as a platform to promote your blog content would be very helpful to get seen and visited from your target audience.

Facts about corporate blogging!

Companies who blog get:

Up to 55% more Traffic.
Up to 97% more Inbound Links.
Up to 434% more indexed pages in search engines.

Studies show that 57% of companies who blog get customers through their blogging effort!

Marketing Takeaway Tip: Blogging connected with social media helps in generating business lead. A corporate blog helps you to stay in touch with your customers and readers, to collect feedback and keep your audience updated.

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June 3, 2011October 8, 2011

Make your campaign personal and increase your revenue

Studies show that personalized campaigns bring better results. This is not new but most companies still ignore this fact.

Sure it is more effective to speak to a buyer persona more personally than to fire a “one size fits all marketing message” in the hope one bullet will hit the target.

When you talk to your leads than you have to talk to them personally if you want to make a deal, right? You do your conversation in a friendly personal way. So why not start with this kind of friendly and personal way when doing your lead generation campaigns?

EMarketer and EPISERVER studies shows that campaigns done personal have the best results.

Also this Studie show that most of the asked marketers are planning to increase their campaign personalization efforts to increase their visitor to lead and the lead to customer ratio.

Some great ways to personalize your marketing efforts are the use of personalization features in your email management system. Also you can include in your set of share buttons on your blog an option to ‘email this article’, only to name some of them.

As those studies also show what marketer are already doing and what they plan to do in the future, you should also set your plan for campaign personalization to increase your lead generation and conversion quote.

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May 27, 2011October 8, 2011

Why numbers count for Facebook lead generation success

New studies show that B2B businesses with over 1,000 Facebook fans received 6.5 times more leads and B2C business with over 1,000 Facebook fans received 16 times more leads than those with lesser fans.

Facebook is a valuable source to showcase your business and to get in touch with your audience.

With its more than 600 million users worldwide Facebook offer great opportunities to generate leads and to reach new customers globally. Facebook has about 1.7 million business fan pages. Facebook is growing about 700,000 users daily.

67% of B2B and 41% of the B2C companies say, that the get new customers through facebook.

The companies who say that Facebook is important to critical to their business have increased up to 83% within the last two years.

With its valuable set of features facebook offers various ways to get seen there like:

1. Facebook Fan Page

2. Facebook iFrames

3. Facebook Video

4. Facebook Photos

5. Connect your Twitter with your Facebook Fan Page

6. Connect your Blog with your Facebook Fan Page

7. Connect your Slideshare with your Facebook Fan Page

To be active on social media sites like facebook can be essential for a business to get found and get leads!

Presentation: Brain vs. Budget = Inbound Marketing

Search engines do index social media content, and when a business is distributing their content in social media, the chances are good that there content appears in the next search results on Google, Yahoo and Bing on the first page.

Social media is also called the NEW SEO!

Get going on Facebook:

Get started on Facebook and listen to relevant conversation and build relationships.

When you publish brand relevant and helpful content for your audience than take one problem at a time and offer a solution to your buyer personas.

Engage your audience to discuss and rate your possible solution or even to offer a better one.

Ask your audience about their experiences with your solutions.

This starts a conversation and attracts more interested people to your solution, content and in the next step to your products and services. All of them without pushing or pitching your audience. Simply by showing expertise and gaining trust.

Start to generate business leads the smart way!

How have been your experiences with Facebook for business lead generation? I am looking forward to your feedback below in the comment section.

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May 5, 2011October 8, 2011

How to generate business Leads through LinkedIn

Getting your business in LinkedIn helps you to gain more leads and prospects for your business all over the world.

One of the main advantages that businesses have from social media and professional sites like LinkedIn are to generate new business leads.

Generate Business Leads:

One of the main reasons your business should be identified in LinkedIn because it has huge business user’s base. There are hundreds of Prospects and Leads that are still search for business partners. So it is easy to generate business leads if you know how to use LinkedIn.

Some simple tips that can help you generate business Leads in LinkedIn

Develop your business profile in LinkedIn:

Create a well developed profile for your business showing all your business products, your business branches and how you are serving your customers.

Start your Internet Marketing through LinkedIn:

LinkedIn is good source for your business to do internet advertising. Getting your business in LinkedIn brings you targeted web traffic instantly.

Link other social media marketing profiles with LinkedIn:

There are many sites that help you to integrate your LinkedIn profile. Link your business and personal profile with LinkedIn.

Build business group in LinkedIn:

Create your own business group in LinkedIn and start spreading your business updates. Invite your business and prospective leads to join the group.

Build credibility and expertise:

Share your expertise with other relevant communities in LinkedIn. This helps in generating more leads for your business and also generating new customers as your business have improved credibility by sharing your expertise. Respond to customers queries and respond to them promptly.

Taking a premium membership helps you to get more benefits from LinkedIn.

Marketing takeaway Tip: LinkedIn is a top professional community. It is targeted by businesses to generate new contacts, leads and customer. Start using LinkedIn implementing those steps above or if you need help by hiring an Internet marketing consultant who can help to use LinkedIn and stay ahead of your competitors.

What are your experiences with LinkedIn and how do use LinkedIn to attract new customers?

Related articles:

What are your experiences with LinkedIn? I am looking forward to your comments below.

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May 2, 2011October 8, 2011

8 things for guaranteed inbound marketing success for EXECUTIVES

1. Embrace Sociel Media, even if you don’t understand it. Until you understand it hire Inbound Marketing Pros to do it for you. So you do not loose time and revenue until you got it!

2. Throw away your sacredness. To be scared does not brig you a competitive advantage, more customers or revenue. Be brave and smart, just go for it!

3. If you want to be successful in social media and gain a competitive advantage, than stop asking your lawyers and your peers. If you feel better go and ask your mother. Or much better ask inbound marketing professionals, they could be a more competent source of information.

4. To get your company on the social media thing you need processional help. Somebody who has 300 friends on facebook is not competent help to get customers and revenue out of social media marketing!

5. Don’t expect the things are happen overnight. Social media needs time! To get profit out of it in six to twelve month you need to start TODAY!

6. Be authentic. Don’t communicate what you are, moreover communicate as you are! Just be yourself. Nothing else works in social media!

7. Don’t talks about yourself or your products. Talk about things your audience is interested in. The truth is nobody is interested in your products except yourself!

8. Social Media is not free! Don’t expect to get this social media thing for 10k! To setup a corporate wide blog could cost your business about 100k in the first year!

Important article: Executive micro-management mentality

How to get more clients and sales with social media marketing

How do you use social media for business and how are your experiences? I am looking forward to your comments below.

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March 11, 2011October 8, 2011

Your inbound marketing and failure

If you think you can do inbound marketing without any failure then you are dreaming. Means you will do failures.

But let’s change the position and take a look from another perspective.

If you think you can fail and if you think you can do it right than you are right!

When you start your inbound marketing than you will oversee things, but this is ok!

When you start your blogging activities then your chances increases to get seen from your audience.

And not every activity will be the one with the best results! This is not the goal to be 100% perfect! Try to start your inbound marketing with a blog.

Brain vs. Budget = Inbound Marketing

View more presentations from inBlurbs

Businesses which blog get:

• 55% more traffic
• 97% more inbound links
• 434% more indexed pages

You can get blogging ideas from customers email, forums, social media, and Google news and so on.

Write one post per week and then increase your blogging to two posts per week and so on.

Connect to social media sites and start to engage with your audience. Distribute your articles there as well.

Produce information products to capture leads. Set landing pages and include a compelling offer and a call to action to motivate your audience to register to the free info, so you generate leads.

Set a lead nurturing process and use email as a channel of information for your audience not for sales pitches! The results will be more leads convert to paying customers.

Inbound marketing generated leads have an up to 55% higher conversion rate than leads from other sources.

Register with business directories and offer some of value to your audience lead them to the landing pages and convert them to leads.

The same game with pay per click marketing.

So you produce a steady stream of leads the inbound marketing way.

It is as simple as that!

How did you started your inbound marketing and which obstacles did you take to achieve your lead generation goals?

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February 28, 2011October 8, 2011

How to show short term social media ROI to your boss?

To show a short term ROI out from social media is important to keep the activities motivated and long lasting. In the long term social media brings massive branding power as well.

How to show short term social media ROI?

You need to set up a strategy, which includes a whole set of tasks to get ROI out of social media and other online activities if you want to succeed!

Inbound marketing offers this kind of strategy to help you succeed with your revenue goals.

Inbound marketing positions you to execute a holistic marketing strategy and measure the results the smart way.

Inbound marketing gets you found and gets you leads!

To make your inbound marketing the right way and become able to measure your results you need to do a documentation of your doings and results.

Brain vs. Budget = Inbound Marketing

Track your month to month results (friends and followers growth) and then divide these numbers through your invested hours, your hourly working rate. You can also drill down to the price per friend and follower.

With this you get a good picture of how much it cost (time = money) to be active and to get followers and friends in each network.

To measure your profits made through social media activities you should setup different landing pages which for example lead friends from facebook to a FB related landing – lead capture page and followers from Twitter to a TW landing page – lead capture page.

Through a lead nurturing process you can track each channel separately and calculate your previous efforts invested (hours/ time = dollars) to your sales results from the said channels.

Your social media traffic has a great value. To calculate the value $$$ of the generated social media traffic which hits your landing pages, you could research the Google AdWords Keywords pricing.

You will discover that your social media landing page traffic, made through PPC, would cost you a ton of cash.With social media it does not.

This additional ROI factor, which also lowers the cost per lead through social media activities, can also be taken into account when presenting your short term social media ROI to your boss.

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February 14, 2011October 8, 2011

How to overcome the Social Media Cash Cow fairytale

It’s a widespread superstition that you only need to be there in social media and you will get a ton of customers and sales.

That’s 100% wrong!

As any other communication channel social media has to be done the right way.

How the description says, it’s a communication channel. This means two way communication and not one way dump and boring marketing slogans!

Dump and boring marketing slogans are still common use in social media, and those companies still seriously think they do social media marketing.

As any other communication channel, in which you invest time and money and you want to profit from, you need to learn the rules, the does and don’ts and show a little empathy in your communication with your audience and community.

As your goals are to attract new customers to your products, you need to make them curious about your brand. This only works when you take the effort to find out what’s making your buyer personas curious.

Social media marketing only works for companies who can seriously showcase they care about their audience, are willing to take any effort to help and to support their customers.

Businesses who don’t understand this will have no success in social media!

Moreover they will showcase that they do not care about their audience and for them social media marketing will become social media suicide!

Brain vs. Budget = Inbound Marketing

Some points you should take into account to have success with social media marketing:

Social media is like a cocktail party. You enter the room and go to a group and listen, and if you have something smart to contribute, than you should speak. So you should listen and learn about your audience first!

Don’t talk too much about yourself. I don’t know how you are, but I don’t like people they talk about them self the whole day long. Talk WITH your audience, ask questions and offer assistance.

In social media you have to give BEFORE you can take. Don’t try to sell to people who don’t know you, your company and your products. Instead of “dump idiot marketing” you should make them curious about you and your business.

Gain enough trust and credibility. As you have gain enough trust and credibility the people will come to you automatically, so you don’t have to sell by yourself anymore. You will ATTRACT your new customers on autopilot!

Show that you are human and act like one! Your audience doesn’t like jerks! And your audience is powerful. It can make or break you and your business.

For example Barack Obama had a two way communication with his audience’s offline and in social media and has become president of the United States.

The presidents of Tunisia and Egypt have ignored the community and they lost their jobs as presidents of their countries within a couple of weeks.

Be patient and persistent! To be patient is an essential part of success. Also be persistent with your daily social media giving. Give, give more, give every day and the results will exceed your wildest dreams.

For more info about social media marketing, take loo at this resources:

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March 3, 2010October 31, 2011

Google Bing and Yahoo Are Indexing Your Social Media Content Now

Social Media is powerful way to generate traffic and leads for your website online. Many companies have already started using Social Media for promoting their business products. But they only used to get traffic and leads from these social communities. But in recent days, Major search engines like Google, Yahoo and Bing started indexing this social content.

This gives a chance to improve your link popularity and also improve brand image of your organization. So how really active are you in social media now?

Google’s real time search features were launched in the month of December last year when social communities like Twitter, Facebook and Myspace were announced as partners. In later days Twitter integration was also been live and integration of fan pages in facebook are yet to be completed.

Adding Myspace, Facebook and Twitter updates gives users opportunities for their status updates, blog posts and other data live in search results of Google. This can increase the lead count thus by increasing traffic for your websites.

Tips for Getting Recognition through Updates

Due to the latest changes from Google and Google real time updates, your status messages and blog posts are indexed very quickly in Google. This gives your product launches, offers to be reached to public more quickly.

Some of the tips for getting more recognition are:

Post Regularly
Post your blog posts every day and don’t forget to update in social media. Use tools like live wire for using its service to update in all social communities.

Produce High quality tweets
Produce Tweets which are having high quality and provide good number of referrals for your website. Use latest twitter tools like socialoomph.com which spreads your face book and other social community information to your tweeters.

Constantly update your status and Latest Offers
If you are not using either of the above services, update constantly to gain more recognition and get high quality leads for your promotions and products.

For more information related to search engines indexing your social media updates, visit the links given below:
Google Real Time Search on MySpace